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Marketing Diploma Course - Questions on Unit 1

Marketing Diploma Course - Questions on Unit 1

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Published by: Sandro Ananiashvili on Oct 04, 2010
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05/12/2014

Marketing Diploma Course

Questions on Unit One

Aleksandre Ananiashvili

S12976

Name of student: Name of lecture: Name of lecturer: Date of assignment: Assignment Title:

Aleksandre Ananiashvili Marketing Diploma Course Paul Appleton 10/11/2008 Answer the Questions (Unit One)

1. Describe in a hundred or so words how it relates to the understanding of marketing that you have secured from this unit. For my opinion, "marketing" is the promotion of products, mainly advertising and branding. However, the word marketing has a wider understanding of the practice and trading. The marketing is a number of processes for creating, communicating and delivering value to customers/consumers and for managing customers/consumers relationships in different ways, which benefits the organization. Marketing is usually discussed as a creative industry, which contains advertising, distribution and selling. It is also concerned with the customers /consumers future needs and wants, which is usually discovered by the market research. Market research is a process of gathering, recording and analyzing data about customers/consumers, competitors and the market. It includes helping create a business plan, launch a new product or service, configure existing products and services, and expand into new markets. Market research can be used to purchase a product/service, despite of age, gender, location and income level. Market research is either primary or secondary. Secondary research involves the summary collation of existing research. Primary market research is the gathering of data that does not already exist. It also involves testing such as focus groups, surveys, field tests, interviews or observation.

2. Select an area you know well (such as a sports club) and determine the results you imagine a similar approach would obtain. I really could not understand the exact meaning of this question. However, I think I have to compare same fields to each other. However, sports club is very good area for me. As I m Georgian and I played professional basketball a year ago, I ll try to describe the situations in my team as in amateurs as in professionals. Amateur versus Professionals When we ask people a question, mainly, we always get different answers with opposite ideas from all of them and very often, the answers we receive are not what they really think. In the case study, there was a project, where people were asked about

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Marketing Diploma Course

Questions on Unit One

Aleksandre Ananiashvili

S12976

the sense of sight, sound, smell and touch and people had to describe how they perceive them in Brass Band and Elgar. The descriptions slightly differed from each other. The difference I am going to talk is sport and I will try to compare amateurs to professionals. Who are amateurs or professionals? Amateurs are players/team without formal training or pay, which is playing just for fun. Professionals are players/team widely recognized as a reliable source of technique or skill, spent a great time or work in their field and are ready to play for the highest matches. The differences between them are a lot. The main is that amateurs are not paid to play in a team; they always pay their own money for playing in the team whereas professionals do. Profs get salary for playing in the team. Besides amateurs mainly are children up to age of 16 and they attend the sport for improving their health. However, professionals are hard workers, spending most of their time in training and they are never satisfied by their achievements. Let us take basketball as an example. Amateur basketball team is always overcrowded like players for 25 to 30 and they are never serious about their future career, while professional teams consists form 12 to 18 player. The trainings are always under pressure with very strict discipline and if the team wishes to remain on crew, they all have to obey the word of the head coach, as it is like a law and no one against him. Moreover, the most difference that can be seen between them is that professional match is very interesting for watching while amateur s game is no more then boring for watching.

3. Outline the actions that ought to be taken following your analysis in (2) According to my analysis, the actions that ought to be taken are very simple. As I described the difference between amateurs and professionals it s very difficult to change the behaviors inside the team. Mainly in amateur team the most of the players go there for improving their health or just for pleasure so it means the order inside the team is not as strict as it is in the professionals. For my opinion actions that must be taken are that there is no more then 15 -18 player necessary in a single team. It will already make some order inside. Besides one or more coaches are used to train the team, because for only one coach (head coach) it would be impossible to control all of them altogether in their early ages. Disciple is the main reason of developing the good team and after it the hard work. As in professionals their attitude on spore is already very different compared to amateurs. Profs always trying to do their best, training several times a day during the whole week and always listening to their boss. In professional team one coach is never enough, because it needs several eyes to see all the mistakes the player does so for one man it s really impossible. And besides in both type of team player must be well behaved itself, and must have to obey some rules if he wishes to play as a team, because team consists of more then one player and they are all depended onto each other so if one makes mistake it effects on the whole team.

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