Marketing News

• Virgin Atlantic launches its first major advertising campaign in

the US today, as the airline looks to ramp up transatlantic
activity with a £6m global advertising push

• The German government wants to cap the bonuses of employees

at banks that have received state support, Finance Ministry
Spokesman Michael Offer said on Saturday.

• The State Tourism Department of Karel hopes its slick, new ad

will set it apart, and is using social media to drive home the
point.
• Mattel has launched an array of toys from Disney's classic fairy
tale ‘Beauty & the Beast'. The prices range from Rs 449 to Rs
1,999

• Research access panels, consisting of validated respondents for

surveys, provide better data and value for money, says a market
research expert. Pravin Shekar, CEO, Krea eKnowledge

• Mitashi Edutainment has recently launched its all new portable

DVD player, the TFD 9609 v1.0. It comes with a 22.86 cm
screen to give a “dynamic” visual experience and highlight the
subtle special effects

• Bosch Power Tools has launched a new range of light-weight,

cordless power tools for professional users in India. It consists
of dynamic tools such as cordless screwdrivers, drill/drivers,
impact wrenches, multi-tool and rotary hammers
• The chairman of the salt-to-software Tata Group has been
included in a 19-member group of notables that will assist the
UK government in preparing business strategies and highlight
priorities for the British economy.