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Social Shopping

Social Shopping

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Published by Nikos Anagnostou

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Published by: Nikos Anagnostou on Oct 06, 2010
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11/24/2010

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Social  Shopping  

Nikos  Anagnostou   Scicada  

 h3p://scicada.com  

Nikos  Anagnostou  

Social  Shopping  1  

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Social  Shopping  2  

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Social  Shopping  3  

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Social  Shopping  4  

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Social  Shopping  5  

Now What?

Look  at  the  basics  

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Social  Shopping  6  

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Shopper: decisions, decisions, decisions

Why   How   What  

When  
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Where  
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Why?

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Six biases

Source:    Psychology  of  Social  Shopping    PresentaJon,  Paul  Marsden,  Social  Commerce  Today  
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What?

 h3p://scicada.com  

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Where?

Online  

Merchant  Site   Social  Network   Third  party  site  

Offline  

In  Shop   Around  Shop   City  Level  
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 h3p://scicada.com  

When?
Shopping   Seasons   Product   Lifecycle   Discounts   Period   Special   Deals  
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How?

 Cash  or  Credit    Financing    Coupons  and  Loyalty  points  
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Group  Sales   Reward     Systems   Sites   Recommend.   Networks  

Deals     Aggregators  

Review   Networks  

Shopping   CommuniJes  

Shopping   Search  

Shopping Facilitators: the helping hand
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Shopping Communities - www

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Social  Shopping  16  

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Shopping Communities - mobile

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Deals & Deals Aggregators

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Social  Shopping  25  

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Social  Shopping  26  

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Social  Shopping  27  

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Reward Systems

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Group Sales

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Reward Systems

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Recommendation Networks

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Review Networks

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Social  Shopping  38  

Shopping Search

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Decision making facilitated

Why   What   When   Where   How  
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•  Social  Networks   •  Shopping  CommuniJes  
•  Shopping  CommuniJes   •  RecommendaJon  networks,  Review  Networks   •  Shopping  Search  

•  Deals  Aggregators   •  Group  Buying   •  Group  Buying   •  Shopping  CommuniJes   •  Deals  Aggregators   •  Reward  Systems  
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So, what tools is the Merchant left with?

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Community Features

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Shopping Widgets

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Shopping inside Social Networks

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Review Features

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Recommendations Features

I.   Personalized  recommendaJon   II.   Social  recommendaJon   III.   Item  recommendaJon     IV.   A  combinaJon  of  the  above  
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Build  a  web  of   trusted  peers  

Expand  reach  and   internalize   sociality  

Achieve  Network   Effect  for  its  users  

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Social  Shopping  51  

Questions?

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Social  Shopping  52  

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