COMPANY PROFILE

MARKETING
3/12/2009 IUIC ASIM ALI RAJA 2361

Stitch & Style Garments Ltd.

EXECUTIVE SUMMARY

In this report, we have tried to present some information regarding our garment industry. The idea to start this business was first seem to be like a dream but as we put our efforts we realized that we can do some better work regarding our project. Each of us invested in the business according to their resources and we also got some loans from banks. Our main objective was to come up with some quality outwears and to stand side by side with other garment manufacturers. To meet this objective we appointed some highly qualified people from different academic backgrounds and experiences. Our product line as compared to our competitors was not that much satisfying but we struggled hard to bring some quality stuff for our consumers to satisfy their demands and needs. To reach that extent of high quality we have a complete cycle quality control. For distribution we have regional sale offices in different major cities nationwide. As far as market is concerned, our target markets are mostly middle class but we are also providing products to the upper class. As we have to design outfits for the consumers, we have to keep in mind that they belong to different cultural backgrounds and different geographical sectors. As we have studied the economic condition of Pakistan very thoroughly, we observed that after 9/11 events our economic conditions were not stable. Surprisingly, we have increased our foreign reserves. As our garment industry is linked with the textile industry. Every event related to textile industry, affects our industry – directly or indirectly, either in good way or bad way.

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Stitch & Style Garments Ltd.
In a very short span of time our sales growth was quite impressive. We also mentioned the sales forecast for the coming five years. Our industry is providing full rights to its employee according to Pakistan’s rule and regulations, such as education, safety, health, and a good environment. We are looking forward to start exports in the future and for this purpose we are analyzing foreign markets, this will result in creating an image of Stitch & Style Garments Ltd.

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precision and consistency. VALUES To conduct business as a responsible cooperate citizen and take constructive interest in supporting education and environmental causes. 5 .Stitch & Style Garments Ltd. MISSION STATEMENT Quality is achievement of accuracy. And we are fully committed to satisfy the needs and wants of our consumers. We bring quality to endorse our designed outfits.

OBJECTIVES • To create a brand name and image in the world of fashion keeping in mind the culture and values in Pakistan. how they want to look. leadership in the national as well as international competitive environment. • A reliable manufacturer and supplier of good quality garments. 6 . • To satisfy the needs and wants of our customer. • To promote the tradition of Pakistan and to bring all sort of upcoming fashion trends to our consumers. by maintaining cost and quality. and how they want to be. • To be the part of fashion world.Stitch & Style Garments Ltd. wear.

These few years of operational excellence. But with the huge success in few years it expanded its business all over the Pakistan and now it serving in the major cities of Pakistan. belongs to the group of Iqraians. 7 . The group started its business from Islamabad. BACKGROUND Stitch & Style Garments Ltd. The group employs more than 200 people in the country. experience and expertise have all formed a combined strength to empower the group as a leading name in fashion garments.Stitch & Style Garments Ltd. The group is mainly consisting of three members who graduated from Iqra University Karachi in 1992 and the group is in business since 1994. synthetic textiles and trendy clothes in Pakistan.

A.. MBA – Marketing Iqra University. Managing Director (1994 – 1997) ICI Limited Assistant Managing Director (1997 – 2000) Givenchy.) Nike.R. Lahore Kohinoor Textile Mill. Regional Manager (Lahore) (2000 – 2002) Directors Farhan Munsif MTM (U. Finance Manager (Karachi) (1995 – 1998) Ex-CEO Al-Falah Textile Mill. Islamabad Aruj Garments. Faisalabad (1999 – 2002) Chief Executive Officer (CEO) Maliha Asif MBA – Executive Iqra University. Marketing Executive (Doha – Qatar) (2000 – 2002) Linette MBA – Finance (Pakistan). Legal Consultant (1990 – 1995) Lawrencepur Fabrics. Company Secretary (1996 – 2000) 8 .) (1991 – 1998) ChenOne. M. Public Relation Officer (U.Stitch & Style Garments Ltd. Sales Manager (1994 – 1999) Bonanza Garments.C.A.M. Islamabad For Al-Karam.).M.Sc – Economics (Quaid-e-Azam) Islamabad HangTen. MANAGEMENT TEAM PROFILE Board of Directors Chairman Shahbaz Azeem I.K.A.E. Branch Manager (U. MBA– H.K. Quality Control Manager (2000 – 2002) Company Secretary Imran Hameed LLB. MBA – Quality Control (U.) (1998 – 2000) Chancler Textile.S.

Marketing Executive (1997 – 2001) Head Designers Feruza Amirova MFD Central house of Officers.R.S. Designer (1998 – 2001) Auditors S. Chartered Accountants 3 – B ATS Center Blue Area.Stitch & Style Garments Ltd. Civic Centre Islamabad Tel: (092 – 51) 2879149 9 .A.K.) Adidas.) (1996 – 1998) ARY Digital. Ali Ahmed Awan Advocate Supreme Court. Management Team Chief Executive Officer (CEO) Chief Financial Officer General Manager Plant Maliha Asif Shahbaz Azeem Mir Moatazid B. IBA MBA – Marketing Management University of Lincolnshire (U.K. Sales Manager (Islamabad) (1992 – 1996) Kohinoor Textile Mill.) (1998 – 2002) General Manager Marketing Suleman Khan M. U.Sc – Textile Faisalabad Mehmood Textile Mill. InstaPhone. Fashion Design Department Republic of Uzbekistan ChenOne. Islamabad Tel: (092 – 51) 2822785 Legal Advisor Mr. Plant Manager (Lahore) (1998 – 2002) General Manager Human Resource Ather Hameed Butt BA (Hons. (U. (U.K. Sc (Operation & IT Management) Worcester.). Head Designer (1996 – 2000) Samantha Miki Bachelors in Fashion Design Santa Marcelina College Brazil Textilion. Branch Manager. Manager. Plant Incharge (Multan) (1992 – 1998) Al Farooq Garments. Zafar Shah Naveed Imran &Co. Assistant H.

Islamabad Plant Showrooms Islamabad Jinnah Super Market Tel: (092 – 51) 2855644 Lahore Liberty Market Tel: (092 – 42) 5870346 Karachi City Center Tel: (092 – 21) 5674881 Peshawar The Mall Tel: (092 – 91) 5434138 Quetta Agha Siraj Complex. # 5 I – 9/3.com Plot No. # 7. Street No. Bankers Location Main Office Habib Bank Ltd. Jinnah Road Tel: (092 – 81) 450180 10 .Stitch & Style Garments Ltd. Kulsoom Plaza Blue Area Tel: (092 – 51) 2100506-9 Fax: (092 – 51) 2100510 E-mail: stichandstyle_info@yahoo. PICIC Commercial Bank Islamabad 2nd Floor.

has the latest collection of ladieswear. We strive hard to improve the techniques and achieve diversity with quality and standard to stay on top of the game now as well as in the future. quality of products is important for getting repeat business and establishing a name in the market place. as a connoisseur among Pakistan Garments Manufacturers. Pants and Denim Jeans etc. We ensure that our quality will satisfy our costumers. We have a wide range of collection of smart and stylish dress. we sacrifice some what on hourly quantity to keep a high standard of quality. PRODUCTS In the field of manufacturing. Stitch & Style Garments Ltd.Stitch & Style Garments Ltd. The woman of today has to keep up with the changing world. we are manufacturing comfortable and sturdy range of Trousers. For work or leisure. which are specially made for manly choices. The principle that we follow is: CHECK KNOW REACT = SUCCESS We provide our consumers with the best quality and a variety of outwears with all colors to fit according to their needs. To make it sure material is being processed carefully. Our garments are manufactured by qualified staff and treated on highly equipped plant.. tested in a well equipped and the most modern laboratory to monitor the production of high quality garments. 11 .

XX L 450 .XL. wrinkle free. cotton) Male Dress Shirts (cotton.375 Male Female Polo Shirts (cotton) half sleeves collars S.15".32.shape half sleeves full sleeves collars full sleeves half sleeves collars 14".38 400 .16"17" 300 .800 Pants Male Dress Pants (cotton.L.XL.28 30.M. COLOURS STYLES SIZES S.26.600 Male Female six pockets eight pockets S.XL.Stitch & Style Garments Ltd.32. woolen) round neck v . silk) blue (different shades) Black Maroon green (different shades) White Gray Black blue (different shades) White brown ( different shades) Red black blue (different shades) Yellow green (different shades) Black Gray Brown blue (different shades) White different color combinations Black navy blue Gray Brown off white Black Brown Gray Blue off white black (different shades) blue (different shades) Brown round neck v .L.550 Male Female Jeans Dockers straight fitting ball bottom 24.XX L PRICES Rs.M.350 Shirts Male Female T .M.M.39 400 .XX L 250 .36.34.325 Cardigans Male Female (cotton. PRODUCT LINE AND CHARACTERISTICS ITEMS SEX PRODUCT INFO.L 350 .shape open front full sleeves half sleeves straight fitting plate/plate less S.28 30.36.L. stone wash) Cargo Pants (cotton.650 12 .34. polyester) 24.Shirts (polyester. 250 .26.

like first we check the raw material. before stitching starts. 13 . the garments are packed and a random inspection is done on the packed shipment. In the stitching section the team of quality controllers ensures that the specifications and the quality of the garments are being met. stability batch-continuity and hairiness. After stitching the garments are again inspected 100% before being packed.Stitch & Style Garments Ltd. etc. The material is rechecked in the stitching section. Finally. The quality controllers in the stitching department again check the stitched fabric before it gets transferred to the washing section. QUALITY CONTROL PROCESS We are totally committed for quality. In the washing section the fabric is tested for shrinkage and skewing. The checking of quality takes a whole procedure. which is checked for variation. the raw material is sent to the stitching department. We always assure quality to our customer. After a detailed inspection.

this shows the potential of the market. Better services to the customer i. 14 . claim settlement etc. Better communication development with customers. Around 250 to 300 customers exist only in Karachi and approximately 500 customers are in Punjab. Following are the key points that are important for making this venture a success: • • • • • • Assurance of consistent quality. Two techniques namely regional sales and our showrooms carry out local sale.Stitch & Style Garments Ltd.e. The sale process involves one segment is the local sale. Competitive rates. Surety of on time delivery. MARKETING AND SALES Our marketing and sales is very wide extended all over Pakistan and different cities in Pakistan come under the network of our sales. Cost efficiency.

about 8% are based in Lahore. Its knitwear industry is the highest value added textile sector in the country. Total knitwear capacity in Pakistan is about 50 million dozens of pieces. In order to meet the demand of our customers we will try our level best to increase the production. Before going into market analysis we want to specify that our garments industry is directly related to the textile industry because we have to deal with them at every moment.000 knitwear exports is a major foreign-exchange source for Pakistani economy1. The Pakistani 15 . Kasur. Some other areas like Gujranwala. and 57% in Sialkot. and Faisalabad also have some work wear stitching units. Out of these manufacturers/exporters. MARKET ANALYSIS Pakistan is the fourth largest cotton producer in the world. In garment manufacturing sector the demand for garments increasing rapidly within the country as well as in foreign countries especially for Pakistani garments. and is distinguished by the high quality of its raw material and the competitive value of its end product. 34% in Karachi. There are about 70 – 75 establishments all over the country who are exclusively involved in the manufacturing and exporting of work wear. and is an important player in the global textile market.Stitch & Style Garments Ltd. The existing suppliers/manufacturers of work wear in the country are very less in number. Today this industry is a source of direct employment to the workforce for more than 20. There are about 600 knitwear factories of various sizes in Pakistan.

Stitch & Style Garments Ltd.76 1.5% in the total work wear exports to European Union states2. Our first aim is to focus on these areas. work wear segment could not be developed effectively by our apparel industry during the past years.000 .9 1. This is because that the concept of the work wear is relatively new in the international as well as in the local markets as compared to the traditional woven and knit-based garments.10% Population in million 8.52 0.000 150.000 50.000 Below poverty Poverty Lower Middle Class Middle Class Upper Class Rich Source: Dawn3 Our main target market is the lower middle class.000 .000 3.15. middle class.02 Rs.000 15. There is also a lack of awareness about this sub-sector of clothing in our country. manufacturers are contributing a share of 4. and upper class.000 . / month 3.150.8 9.90% 0. As far as our prices are concern. In spite of having a very strong textile base and huge market.000 7. We are actually targeting the people of ages 16 .7. TARGET MARKET In Pakistan most people are living below the poverty line and few people have luxurious facilities provided. we are providing good quality stuff within the resources of above-mentioned categories. The following facts and figures will clarify the whole picture: Population in % 40% 45% 8% 6% 0.2 0.000 – 50.

N. Sindh. Here is the population distribution for different cities of CONSUMER BEHAVIOR As we are approaching the customers of different backgrounds having different traditional values. and cultures. and N. we keep these factors in mind. While in Punjab . urban. We also have to remain in touch about the climatic changes as to where and when supply the summer and winter clothing.F. Balochistan).P.P.W.. As fashion trend varies from place to place. when we design. we have to remain up to date with the upcoming trends and fashion according to the regions (Punjab.W. so it is very difficult to analyze that how much people are living in rural. believe. mostly people are well educated and the trend of clothing is a bit different from rural areas. In the cities people wear “Pants and Shirts” and this trend is 17 . Sindh.Stitch & Style Garments Ltd. 17 to 45 approx. suburban areas. Like in Balochistan majority of people living there normally wear “Shalwar Kameez” but there are few cities in Balochistan where people usually wear “Pants and Shirts”. As in different parts of Pakistan people use to wear “Shalwar Kameez” and they do not like “Pants and Shirts”. therefore. (Appendix) The Pakistan’s population is not equally distributed like some provinces are heavily populated and some are not that much populated. As population is not evenly distributed all over Pakistan. because they are 54 % of our total population (Appendix).F.

The increased home remittances year after year . and even in Sindh. so they are moving away from their own culture and values. Pakistan’s economic performance for the year 2002 – 2003 stands out. the policy makers’ perseverance a devaluation based policy rendered any attempts at recovery meaningless. interest rates neared 20% and the forex reserves had dropped below $ 1 billion.P. No doubt the appreciation 18 . The economic indicators prior to 9/11 were quite dismal inflation hovered at over 10%. manufacturing at a healthy 7. the post 9/11 events have laid a strong foundation for a sustainable recovery. As the trends are changing rapidly and people in Pakistan are moving towards westernize culture. The GDP growth at 5. Formal dressing is preferred more in feudal areas of Balochistan. Ironically. The growth was not only broad based but has shown signs of robustness under trying circumstances. otherwise..F. In Islamabad there would be hardly few people who are still wearing “Shalwar Kameez”. Additionally.1% compares favorably with global economic growth of around 2%. Agriculture grew by over 4%. THE ECONOMIC REVIEW Despite a sluggish global economy. Punjab. now so much in their daily life that without “Pants and Shirts” they do not even feel comfortable.W. Inflation has been brought down to below 4%.Stitch & Style Garments Ltd.3% The economy has clearly benefited from the post 9/11 events. N.of over $ 4 billion last year – have stabilized the resources as well as the balance of payments position.7% and services by 5. most of the people in Islamabad like to wear casual dresses.

These incentives provide a good opportunity of the industry to control its expense and to invest in the value addition activities. most of them. 19 . • Textile industry in Pakistan is provided with some tax incentives.0%) in terms of value during the year 2001-2002. Against all these odds the sub-sector has witnessed substantial growth (7. The sector is attracting considerable investment in the organized sector and now many new units are coming to production stream. Especially in case of spinning mills these incentives have caused the spinning units to outnumber weaving and knitting mills. by moving to US $ 882 million from US $ 827 million in the previous year5.Stitch & Style Garments Ltd. This will help industry to grow and come out of the stagnation. The sub-sector is facing multidimensional problems like high value addition in competing countries and in-elasticity of the sector in shifting the burden of increased or decreased prices of yarn. of the rupee has lowered the imported inflation factor. medium and large-scale units. Following are the factors that are effecting directly or indirectly to our industry • World Trade Organization (WTO) has provided Pakistani spinning industry to explore the new markets. THE GARMENTS INDUSTRY This sector is distributed in small. As such the Government is not providing the garments industry with any sort of benefits and incentives. what we are getting are only the benefits that are limited for the textile industry. It has also made it possible to reach the markets that were previously protected by duties. Forex reserves now exceed $ 11 billion and the country credit rating stands improved4. having 50 machines and below. There is a gap available and increasing the production of value added goods to the desired level could fill this gap. cotton cloth or other inputs to the end user.

Aruj Garments and along with them there are other units that are in weaving and knitting business and producing good quality garments. This has resulted in cutthroat competition in the market. Here is the comparison of the prices: 20 . there are large numbers of garment manufacturers and some of the weaving and knitting units that are our main competitors. However. Cotton price has hit the record lows this time. Beside all this facts these companies are doing good job but they are bit expensive and these garments. the market size is large enough to provide room to all the players. Chen One. The competitors mentioned above are manufacturing almost on the same product line and they have good image in the local market as well as in the foreign market. are mostly not in the approach of ordinary people (middle class) because their prices are high. • The bumper cotton crop of around 12 million bales produced this year and the cotton imported last year has caused the cotton prices to be lower in the market.Stitch & Style Garments Ltd. This again provides an opportunity for the spinning industry to buy cotton a low price and provide quality yarn to its customers. Soorty. which are made by these companies. COMPETITOR ANALYSIS We have Textilion. Locally. This industry is highly competitive but the market is expansionary.

The only threat we would face in the garment industry is that. Some of the threats that affects the textile industry. ITEM ChenOne Rs. Pants Shirts Cardigans 500 – 800 400 – 600 800 – 1500 Textitlion Rs. 350 – 650 250 – 400 450 – 800 POTENTIAL THREATS AND PROBLEMS As we discussed before that as such we have no direct potential threats in this industry. 450 – 650 300 – 500 550 – 1000 Stitch & Style Rs. Any shortfall in the cotton crop can result in serious losses and under capacity utilization for the industry. and also directly or indirectly affecting our industry: • This problem also has its roots in government policies of charging higher tariff to the machinery used in the weaving and knitting industry. 21 . we are only suffering the conditions due to the textile industry.Stitch & Style Garments Ltd. • • Pakistan also has no textile engineering industry where these machines can be fabricated. whether the customers will experience a new product in the market providing them with good quality with reasonable prices.

Government should explore some new markets. which has continued till today. Korea can give tough time in the coming years. Hong Kong. They should give some subsidies to textile industry that they these industries can survive in critical situation of WTO. This is not only because of Government policies as well as industrialist are also responsible for this situation. • In 1995 Pakistan suffered the imposition of anti-dumping duty on 100% cotton yarn by Japan. • Other potential threat that might affect the textile and clothing industry is to retain its shares in the international market after the implementation of WTO. Despite that Pakistan is the fourth largest exporter of cotton. so our local garment manufacturers have to do some better quality work with innovation. China. 22 .Stitch & Style Garments Ltd. Pakistan's share in global textiles and clothing trade is less than 3 per cent. • Asia pacific markets are emerging as new players in the world knitwear trade. In the same way imposition of provisional antidumping duty on Grey cloth and bed linen by the European Union countries is expected to result in reduction in exports of these commodities. For this purpose they have to think and review there polices regarding textile industries. Vietnam.

this method does not fulfill our requirements. color combinations.Stitch & Style Garments Ltd. But it helped us in many aspects. RESEARCH AND FINDINGS DATA COLLECTION To get some research and findings we distributed a number of questionnaires between people from different backgrounds. either they like designer clothes or made by them selves etc. The main purpose of this survey is to know the consumer needs and demands. like their taste. although. Actually the main purpose of this survey is to get information regarding their preferences like: 23 .

23 23 + 34% Color In our survey people helped us by giving us such options regarding different color combinations. 24 .Stitch & Style Garments Ltd.21 21 .19 23% 19 . and even according to our survey we got more male candidates. 44% 56% Male Female Age Group Age group is the factor that affects the overall impact of our designers’ thinking. 28% 15% 17 . Gender As our Pakistani culture is male dominant.

17% Quality 17% 66% Price Both Expense per Month (Wardrobe) People usually take care of how they look like and that is very much dependent on how much you spend on your wardrobe.1.000 & above Designer Clothes or Self made 25 .Stitch & Style Garments Ltd.Rs.500 Rs.1.2. 12% 4% 5% 5% Black 31% White Blue Gray Brown Maroon 21% Others 22% Quality Conscious or Price Conscious Quality and price are the factors which consumer always keeps in mind first while shopping.500 .1.000 Rs.000 29% 29% Rs.500 Rs.000 15% 27% Rs.1.2. Rs.

as the world is becoming too fast and people do not even get time to have lunch with their families so it would be a difficult task for one to go to a tailor and design their own dresses. Furthermore.500.385. There is a wide variety of designer clothes available in the market but still some people prefer designing clothes for themselves.281. BALANCE SHEET Rs.405.000 5. and these types of surveys should be done rarely to innovate accordingly.000 25.500 12. 8.700 26 .450 3. So we are trying our level best to overcome all this possibilities just to make our consumers satisfied in terms of quality as well as price.960.000.679.000 2.000.000 30.400.500 15. ASSETS: Current Assets Cash Debtors (A/R) Bills Receivable (N/R) Stock in Hands (Inventory) Investments Total Current Assets Fixed Assets Buildings Land Plant & Machinery Furniture & Fitting Total Fixed Assets Rs.250 4.000 1.500.580.Stitch & Style Garments Ltd. 26% Designer 48% Self made Both 26% This survey has helped us a lot in making our products according to the needs of customers.000 3.

046.000 6. Income from Sales Gross Sales Sales Return Sales Discount Net Sales Cost of Goods Sold Opening Stock Purchases Purchases Discount Net Purchases 2.200 6.000) (25.000 37.500 1.000.500.500. (75.000.000 9.000 2.988.200 49546200 56346200 INCOME STATEMENT Rs. Total Assets LIABILITIES: Current Liabilities Creditors (A/P) Bills Payable (N/P) Total Current Liabilities Fixed Liabilities Long-Term Loans Capital: Shahbaz Farhan Maliha Linette Total Capital Net Income Total Fixed Liabilities Total Liabilities & Capital 56.000.925.000.000 800.000) Rs.Stitch & Style Garments Ltd.000 (12.000 Rs.000 8.000 11.800.000 27 .000.000) 19.000 8.000) (50.500. 20.000 10.346.080.000 5.500.

068. General Office Supplies Expense Miscellaneous General Expense Total General Expense Net Profit from Operations Other Expenses & Incomes Interest Income Interest Expense Net Income Sales Tax (35%) Total Net Income (Excluding Sales Tax) 12.000 (6.000 200.235.000 7.000 15.437.000 (10.060.142.000 13.295. Cost of Goods Available for Sale Closing Stock Cost of Goods Sold Gross Profit Operating Expense Selling Expense Sales Salaries Advertising Expense Insurance Expense.Stitch & Style Garments Ltd.000 3.200 7.000 3.000 5.000 1. Selling Store Supplies Expense Total Selling Expense General Expense Office Salaries Taxes Insurance Expense.500) -6.500.000 200.046.500 (580.000) 3.000 300.800 2.000) 6.148.000 7.000 15.000.488.000 28 .000 2.000 45.000 15.101.

324.000 1 Directors Rs.000 Rs.224.000 Rs.Stitch & Style Garments Ltd.8.72.95000 Rs.000 2 • WAGES AND SALARIES Salaries & Benefits (Executives) per month 29 .160.000 Rs.000 Rs.000 Rs.5. OTHER INFORMATION • REMUNERATION OF CHIEF EXECUTIVE AND DIRECTORS Chief Executive Basic Salary House Rent Utilities Total Number Of Persons Rs.240.

4.90. 694. SALES FORECAST (For the year 2003) Pants Shirts Cardigans Jan.989 234.000 Rs. 652.46. 790.968 Nov.864 2220417 2008200 2050843 1505629 1496007 1427905 1402329 1378305 1382490 1489522 1651078 1912275 30 . 713.464 696.556 Oct.667 567.001 Rs. Rs.000 * These salaries and benefits are provided to the non-executives on 12-hour shift basis.6.3.683 23.000 1.9. Rs.000 7. 655.554 March Rs.000 Rs.246 704.5.474.556 696. 693.000 No.321 100.674 685. General Manager Marketing Head Designer Rs.002 722. Rs.4. Rs.687 388.125.543 April Rs. of Persons 2 5 92 4 1 3 8 4 119 Salaries And Benefits (Non-Executives) Foreman Supervisor Labor Electrician Office Boys Data Entry Operator Security Guard Driver per month Rs.346 531.6.000 Rs.441 704. Rs.500 Rs.500 Rs.497 98.500 Rs.500 Rs.000 Rs.246 800.054 May June July August Rs. 708. Chief Financial Officer General Manager Plant General Manager H.125.565 564.254 692.154 Feb.065 590.251 674.7.125. Rs.000 Rs.Stitch & Style Garments Ltd.724 Dec.000 Rs. 684. Rs. Rs.000 Rs.562 Sept.150. Rs.139 952. 689.5.R.451 726.400 552.000 Rs.000 5.124 560.655 685.298 676.

(For five years. 2003-2007) 31 .Stitch & Style Garments Ltd.

354 because of the W. this will affect our local market to a great extent.10. is affecting third world countries.925. issue.T. it will also affect our economy and garments industry. In 2004 our sale will decrease drastically from Rs.O.000 to Rs.T.19. As W.Stitch & Style Garments Ltd.T. SOCIAL RESPONSIBILITIES 32 .O. W. will open the gates between the developed countries and the developing countries for trade.O.220.

All new employees are given an orientation on security.Stitch & Style Garments Ltd. safety of man and machinery and fire fighting and also assigned an adviser to continually guide them in this regard. This includes employees. We always remain conscious of our responsibilities towards the society in which we operate. and our customers and is achieved through its leadership. The company also supports tertiary level education and provides considerable funding. contract partners in the work place. the dedication of its staff and the application of the highest professional standard of work. We have the citizen foundation under which we have opened a primary school in our plant locality. H E A L T H A N D E N V I R O N M E N T Our company maintains a strong commitment to safety. S A F E T Y. Our emphasis remains primarily on education and health. FUTURE OUTLOOK 33 . and our funding toward these sectors has been doubled. health and environment performance in all its operations and this applies to the safety of everyone involved in or affected by our operations.

footwears. glasses. and Christian Dior etc. fragrances etc. for which we are starting our export operation in 2005 INSAHA-ALLAH • We want to increase of our product line like sports wear. the new emerging states of Far East Asia and Hong Kong etc.Stitch & Style Garments Ltd. • We want to give a brand name to our products like GUCCI. RECOMMENDAT IONS 34 . • We want to expand our business internationally and planning to export our products in Middle East countries. GAP. for that we have to struggle hard for which we are fully committed.

For this purpose they have to adopt new technologies for mass customization. otherwise. As the WTO threat is coming ahead. Stitch & Style Garments Ltd. like they can come with some brand name. • • They need efficient marketing and advertising campaign throughout Pakistan. & D.g. is a typical Pakistani business. • They have much more capability to increase their quality production or they can increase their efficiency. In a short span of time we have increased our sales very rapidly and this become possible just because of our well-qualified management. CONCLUSION 35 . As in Pakistan most of the products lack branding.. • They have ability to face tough competition in cut and sew industry from Far Eastern and Latin American market. they have to deal with WTO policies regarding textile industry in Pakistan. • They have good and well-established competitors in the market and have to establish themselves. to be able to meet such demands in minimum possible time. Pakistan is producing high quality raw material as well as products.Stitch & Style Garments Ltd. Following are few of the recommendations for Stitch & Style Garments Ltd. e. three-dimensional. • They need extensive market research for forecast the consumer preference in fashion and styles and necessary R. non contact body measurement and digital printing will be learnt about and implement fast.

They are committed to customize their products according to the consumers. Stitch & Style Garments Ltd.Stitch & Style Garments Ltd. is a good running business at present. As compared to their competitors they have started a new business very effectively and they are maintaining and improving their quality. if they keep on working with the same potential they would definitely be one of the best garment manufacturers in Pakistan as well as create impressive brand image all over. We would like to end up by saying. They have better resources to use in a better way. APPENDIX Target Market 36 . that Stitch & Style Garments Ltd. is doing a great job and good luck with their future plans.

5 Million 6 166 persons/ Sq.52% 43. 32. Population of major cities of Pakistan Karachi Lahore Peshawar Islamabad Quetta 9.40% 53.5 : 100 BIBLIOGRAPHY 37 .Stitch & Style Garments Ltd. Km.495 982.816 529.09% 3.941 Market Analysis Population World Ranking Population Density Urban Population < 15 years 15-64 years > 65 Population Doubling Time Sex Ratio (Male : Female) 145.339.443.023 5.180 759.50% 33 years 108.

Stitch & Style Garments Ltd. http://www. The Annual Report 2003. 16/12/2003 3.pk/8-2002/art-noor. Jawad S. www.asp?Newsld=2097. http://www. “Textile industry: Performance during the year 2001 – 2002”. Naqvi. Dr. 03/12/2003 5.pdf. 15/12/2003 2.com. http://www. 1.pk/bopp/WorkWear.com. 06/08/2002. 38 . 06/12/2003 4.org.htm.dawn.ptj.com/FrontPageFeatures.smeda. 27/11/200 “Change Management”. Noor Ahmed Memon.inteletex. Letters to Editor. Allwin Engineering.

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