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BEST GLOBAL & INDIAN

BRANDS

Efforts By:-

1.Aadish Parmar FT11102


2.Amit Bhowal FT11207
3.Atul Shivnani FT11215
4.Garima Gautam FT11320
5.Surbhi Jain FT11364
What is a Brand ?
• An “identity of a specific product, service, or
business”. Something that takes many forms,
like a name, sign, symbol, colour combination or
a slogan.

• A characteristic that identifies a product, service


or company (in the form of a name, term, sign,
symbol, or design, or combination of any of
them) and its relation to key constituencies -
consumers, employees, partners, investors etc.
Five steps to a strong brand
A brand consists of a set of lasting and shared
perceptions in the minds of consumers. The
stronger, more consistent and motivating those
perceptions are, the more likely they will be to
sway purchase decisions and add value to a
business.
Bonding
A bond is an attitudinal relationship that one forms
with a brand when they believe that this brand
delivers the best as per the most important criteria
in the category thus making it more likely for the
person to buy this brand.

Advantage
For people to develop a bond with a brand they
must believe that this brand offers some advantage
over the competition; this advantage is often in the
form of the experience a brand offers or projects
through its advertisements.
Performance
A brands performance in terms of service experience
or a good product is what influences people to make
repeat purchases. This means a brand should be able
to fulfill the basic expectation from the value.

Relevance
Relevance, is a level which should be reached by
ensuring that the brand is not rejected on account
of price, lack of availability, utility, identity etc.
Presence

Presence pertains to that level wherein the


consumers are aware of the brand either because
they have tried it or they know the value of the
product. It is a prime driver for Brand
Management.
Top 5 Indian Brands
Nokia
• Nokia emerged as India's Most Trusted Brand for the third year in a row, topping a
field of 300 product and service brands.

• If Nokia manages to hold on to its position as India's Most Trusted Brand in 2011, it
will have equalled a feat previously accomplished by just one brand: Colgate, winning
India's Most Trusted Brand title four years in a row.

• Nokia claims that 70% of consumers who approach customer care are served within
an hour, with 90% of phone issues handled within 24 hours.

• Even before environment friendliness became a really hot-button issue in India,


Nokia developed a widely publicised recycling programme, run through its retail and
collection points.

• The waters of course have been particularly choppy for Nokia itself over the last year
or so. It has lost market share in India as well as overseas. Besides the increase in the
sheer number of competitors, many of the new brands are perceived to be more
innovative, an attribute that Nokia previously dominated.
Colgate
• Colgate retained its No. 2 position and has never relinquished
its position as runner-up ever since Nokia took the top spot.

• It has been in India since 1937 to say nothing of its two


hundred year-old global heritage. Through this entire period,
Colgate has been one of India's most visible, widely advertised
brands and continues to enjoy top of the mind retention in
oral healthcare segment.

• The company is a dominant player in the Indian toothpaste


market. Colgate was ranked as India’s Most Trusted Brand
across all categories by Brand Equity’s Most Trusted Brand
Survey for four consecutive years from 2003 to 2007.
LUX
• Lux took the No. 3 spot in the tenth edition of the Brand Equity Most
Trusted Brands Survey (2010).

• For 81 years now, for film stars and ordinary Indians, Lux has been one
of India's most endearing brands.

• The brand has also kept up with the times by graduating from soap bars
to shower gels and has emerged as the leading brand in the body wash
segment. Soap bars have kept up too. Lux was the first to introduce
soap bars with fruit bits in them.

• And while the urban consumer laps up these developments, the brand
today has been made available at more accessible price points to drive
sales in rural markets.

• They continue to reinvent the brand by choosing more contemporary


and young brand ambassadors.
Dettol

• Dettol is the gold standard of effective germ kill recommended by


medical experts and healthcare professionals for its proven ability to
protect families from germs.

• The brand remains up to date through the launch of new products


relevant to changing lifestyles such as hand sanitizer, liquid hand
wash, shower gel, all purpose cleaners, and antibacterial wipes.

• Reckitt Benckiser the maker of Dettol claims that it kills 99.9% of


bacteria and viruses.
Britannia
• Britannia strode into the 21st century as one of India's biggest brands and the
pre-eminent food brand of the country.

• It was equally recognised for its innovative approach to products and


marketing.

• In 2002, Britannia's New Business Division formed a joint venture with


Fonterra, the world's second largest Dairy Company, and Britannia New
Zealand Foods Pvt. Ltd. was born.

• In recognition of its vision and accelerating graph, Forbes Global rated


Britannia 'One amongst the Top 200 Small Companies of the World', and The
Economic Times pegged Britannia India's 2nd Most Trusted Brand.

• It faced massive competition in the last 3-4 years from emerging brands like
ITC sunfeast and Parle, and is now beginning to regain its market share
through brand extensions.
Top 5 Global Brands
Google
• Google Inc. is a multinational public cloud computing, Internet
search, and advertising technologies corporation. Google hosts
and develops a number of Internet-based services and products,
and generates profit primarily from advertising through its
AdWords program. The company was founded by Larry Page and
Sergey Brin, often dubbed the "Google Guys", while the two were
attending Stanford University as Ph.D. candidates.

• Brandz.com has estimated Brand Value of Google as114,260


Million $ ranking it as Top brand of the world, where as
interbrand.com has ranked it 4th estimating brand value as
43,557 Million $.
IBM
• International Business Machines (IBM) is an American multinational
computer, technology and IT consulting corporation headquartered in
Armonk, New York, United States. IBM is the world's fourth largest technology
company and the second most valuable global brand (after Google). IBM is one
of the few information technology companies with a continuous history dating
back to the 19th century. IBM manufactures and sells computer hardware and
software (with a focus on the latter), and offers infrastructure services, hosting
services, and consulting services in areas ranging from mainframe computers
to nanotechnology.

• Brandz.com has estimated Brand Value of IBM as 86,383 Million $ ranking


IBM as second top brand of world Interbrand.com also has ranked IBM as
second best brand of World with Brand value as 64,727 Million $.
Apple
• Apple Inc. is an American multinational corporation that designs and
markets consumer electronics, computer software, and personal
computers. The company's best-known hardware products include the
Macintosh line of computers, the iPod, the iPhone and the iPad. Apple
software includes the Mac OS X operating system; the iTunes media
browser; the iLife suite of multimedia and creativity software; the iWork
suite of productivity software; Aperture, a professional photography
package; Final Cut Studio, a suite of professional audio and film-industry
software products; Logic Studio, a suite of music production tools and its
iOS Mobile Operating System

• Brandz.com has estimated Brand Value of Apple as 83,163 Million $


ranking it as third top brand of the world.whereas Interbrand.com has
ranked apple as 17th with brand value as 21,143Million $.
Microsoft
• Microsoft Corporation is a public multinational corporation headquartered
in Redmond, Washington, USA that develops, manufactures, licenses, and
supports a wide range of products and services predominantly related to
computing through its various product divisions.

• Brandz.com has estimated Brand Value of Microsoft as 76,344 Million $


ranking it as 4th top brand of the world where as interbrand.com has
ranked it third with brand value as 60,895 Million $.
Coca-Cola

• The Coca-Cola Company is a beverage company, manufacturer,


distributor, and marketer of non-alcoholic beverage concentrates
and syrups. The company is best known for its flagship product
Coca-Cola, invented by pharmacist John Stith Pemberton in
1886. The Coca-Cola formula and brand was bought in 1889 by
Asa Candler who incorporated The Coca-Cola Company in 1892.

• Brandz.com has estimated Brand Value of Coca-Cola as 67,983


Million $ and ranked it as 5th top brand of the world. Whereas
Interbrand.com ranked it as best brand of world with brand value
of 70,452 million $.
Indian Brands Vs International Brands
“India as a country missed the manufacturing revolution and straightaway
entered the IT revolution from green revolution (Agriculture). Those who
invested on technology and quality during the time when business was
being run out of cocoon have done extremely well globally. They have either
gone global or are in threshold of going global. (Brands like TATA, Godrej
and Bajaj Auto, Dabur, Videocon, ONGC,TVS, Airtel, Infosys are all
homegrown brands, which score very high on brand equity and are
respected for their quality, performance and reliability globally). Brands like
Tata’s, Mahindra and Bajaj have started exporting their products to
international markets and are competing with established global players for
market share. None of the Indian corporate could ever be like Coke, Pepsi,
P&G, Sony, Beecham or Levers globally because we have missed the bus
when these brands were being made, but it’s only a matter of few years
when we would see leading technological/IT brands from India effecting the
lives of people globally.”

---Diwakar Joshi, Marketing Executive, Virgin Atlantic Airways Ltd.


December 6, 2005

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