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HorneforAG_StateoftheRaceMemo_101008

HorneforAG_StateoftheRaceMemo_101008

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Published by: tonygoprano2850 on Oct 08, 2010
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10/08/2010

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Global Perspective. Innovative Research. Superior Results.

M E M O R A N D UM

TO: FROM: SUBJECT: DATE:

INTERESTED PARTIES CHRIS PERKINS – VICE PRESIDENT - WILSON RESEARCH STRATEGIES STATE OF THE RACE FOR ATTORNEY GENERAL OF ARIZONA OCTOBER 8, 2010

This memo summarizes key findings from a poll of 400 Likely Voters throughout the state of Arizona conducted October 5-6, 2010.

Methodology
On behalf of Tom Horne for Attorney General, Wilson Research Strategies conducted a research study of likely voters throughout the state of Arizona. Respondents were contacted by phone via a live telephone operator interview October 5-6, 2010. The study has a sample size of n=400 likely general election voters. The margin of error is equal to ±4.9% in 95 out of 100 cases. The sample was stratified to represent the district electorate based on race, age, gender, partisan identification, and geographic distribution.

Key Findings
Tom Horne is well-known throughout the state of Arizona, while less than half of all voters are familiar with his Democratic opponent, Felecia Rotellini. o Nine in ten (89%) voters are familiar with Horne, while only 43% of voters have heard of Rotellini. Tom Horne has already surpassed 50% on the ballot statewide in the race for Attorney General of Arizona. o Initial Ballot  Total Horne 53%  Total Rotellini 35%  Undecided 12% Tom Horne’s holds double digit leads among key subgroups such as men, women, and Independents. o Initial Ballot: Men (47% of electorate)  Total Horne 58%  Total Rotellini 32%  Undecided 10% o Initial Ballot: Women (53% of electorate)  Total Horne 48%  Total Rotellini 37%  Undecided 25% o Initial Ballot: Independents (37% of electorate)  Total Horne 57%  Total Rotellini 27%  Undecided 16%
324 Second Street, SE •Washington, DC 20003 1005 Congress, Ste 495 • Austin, TX 78701 1319 Classen Drive • Oklahoma City, OK 73103 1029 K Street, Suite 44 • Sacramento, CA 95814 405.286.6500 • fax 405.286.6454 www.W-R-S.com

© 2010 WRS Do not copy or distribute without permission

Geographically, Tom Horne has a double digit lead in all three regions of the state— Maricopa County, Pinal/Pima Counties, and rural Arizona. o Initial Ballot: Maricopa County (69% of electorate)  Total Horne 52%  Total Rotellini 36%  Undecided 11% o Initial Ballot: Pinal/Pima Counties (13% of electorate)  Total Horne 50%  Total Rotellini 37%  Undecided 13% o Initial Ballot: All other counties (18% of electorate)  Total Horne 56%  Total Rotellini 28%  Undecided 17%

Conclusions
Tom Horne is well-positioned to win the race for Attorney General of Arizona. He has both a strong name ID and a double-digit lead on the ballot against Democrat Felecia Rotellini.

About Wilson Research Strategies
Since 1998, WRS has been a leading provider of political polling for campaigns from Mayor and City Council to Governor and U.S. Senate in 47 states and several foreign countries. In 2007-2008 alone, WRS conducted polling in 252 races for campaigns, caucuses and independent expenditures efforts. In addition to our political and policy research, WRS provides research to more than 200 notfor-profit organizations around the country and dozens of large and small colleges and universities have relied on WRS’s data and analysis. WRS’s corporate research arm has provided market research to more than 100 of the Fortune 500 and to hundreds of small and medium businesses nationwide.

Confidential

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