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MKT421 / MKT 421 / Week 4 Dqs

MKT421 / MKT 421 / Week 4 Dqs

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Published by Number1Tutor
Discussion Questions
 What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?
 What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?
Discussion Questions
 What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?
 What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

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DQ 1

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Q: What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

A: A distribution channel is how a product gets to the customer. It might be "any series of firms (or individuals) that participate in the flow of products from producer to final user or consumer (Perreault 2009)." The distribution channel could be short, like a company that sells straight to their customers, or a lot longer, for example one that needs distributors and retailers. The distribution channel is a part of the “place” aspect of the marketing mix.

Logistics is what is part of “the transporting, storing, and handling of goods in ways that match target customers’ needs with a firm’s marketing mix—both within individual firms and along a channel of distribution (Perreault 2009)." Logistics relates to how a product moves through its distribution channel. These elements are obviously intertwined.

The channel of distribution is affected by geographical location. It might not be possible to buy a product from a small company if you do not live near their manufacturing site, for example. Smaller companies have more of a challenge when they need distribute their goods to retailers who are far away. They might rely on direct sales through the telephone, a catalogue, or the internet as their channel of distribution.

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. Jr. (2009). Basic marketing: A marketing strategy planning approach (17th ed.). New York, NY: McGraw Hill.

DQ 2:

http://www. Consumers are less likely to recognize push marketing techniques.morebusiness. Push marketing is when distribution channels are encouraged to promote this service or product themselves. and uses techniques like wholesale discounts. bonuses. Push marketing is one way that companies try to encourage retail outlets to promote their products for them. A company uses pull marketing to make their product appear more valuable or useful. kickbacks. or other benefits.Q: What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy? A: Pull marketing is an advertising strategy that works by suggesting that customers should buy a service or product. Push marketing is usually aimed towards distributors.brc . so that customers want to go into their stores and buy these products.com/running_your_business/marketing/ah_pushpull. and they respond to this type of marketing. Pull marketing techniques are aimed at consumers.

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