INDUSTRIAL MARKETING ON TEXTILE INDUSTRIES

for the first time the importance of textile sector was recognized and a separate policy statement was announced with regard to development of textile sector. from the basic requirement of raw materials to the final products. development of textile sector in India took place in terms of general policies. In the year 2000. with huge valueaddition at every stage of processing. Indian textile industry is constituted of the following segments: Readymade Garments. Its main objective was: to provide cloth of acceptable quality at reasonable prices for the vast majority of the population of the country. and to compete with confidence for an increasing share of the global market. Handicrafts. National Textile Policy was announced. The policy also aimed at achieving the target of textile and apparel exports of US $ 50 billion by 2010 of which the . and Jute.Textile Industry in India: Textile Industry in India is the second largest employment generator after agriculture. Textile industry in India has vast potential for creation of employment opportunities in the agricultural. Man-made Textiles. organised and decentralised sectors & rural and urban areas. Textile Industry is unique in the terms that it is an independent industry. Coir. Woollen Textiles. In 1985. It holds significant status in India as it provides one of the most fundamental necessities of the people. second only to China. In fact Indian textile industry is the second largest in the world. to increasingly contribute to the provision of sustainable employment and the economic growth of the nation. Textile industry was one of the earliest industries to come into existence in India and it accounts for more than 30% of the total exports. Silk Textiles. particularly for women and the disadvantaged. industrial. Till the year 1985. Cotton Textiles including Handlooms.

requirement for fabric etc.  Indian labour laws are relatively unfavorable to the trades and there is an urgent need for labour reforms in India. .  Indian garment industry is very diverse in size. manufacturing facility. It is one of the largest producers of cotton in the world and is also rich in resources of fibres like polyester. domestic or export markets. It comprises suppliers of ready-made garments for both.  India is highly competitive in spinning sector and has presence in almost all processes of the value chain. Because of low labor rates the manufacturing cost in textile automatically comes down to very reasonable rates. silk. The country has a huge advantage due to lower wage rates. Strengths of Indian textile Industry:  India has rich resources of raw materials of textile industry. Hence they lose in productivity. quantity and quality of output.share of garments will be US $ 25 billion. The reservation of production for very small companies that was imposed with the intention to help out small scale companies across the country. and is led by small scale companies. led substantial fragmentation that distorted the competitiveness of industry. Smaller companies do not have the fiscal resources to enhance technology or invest in the high-end engineering of processes. cost. Weaknesses of Indian textile Industry:  Indian textile industry is highly fragmented in industry structure. type of apparel produced. viscose etc.  India is rich in highly trained manpower.

It is expected that Indian textile industry would continue to grow at an impressive rate. The opening up of Indian economy post 1990s led to a stupendous growth of this industry India Textile Industry is one of the largest textile industries in the world. Textile industry is being modernized by an exclusive scheme. Strengths of Indian Textile Industry are as follows - . India Textile Industry: Until the economic liberalization of Indian economy. India Textile Industry contributes about 14% of the total industrial production of India. India seriously lacks in trade pact memberships. India earns around 27% of the foreign exchange from exports of textiles. Indian economy is largely dependent on textile manufacturing and exports. Outlook for Indian textile Industry: The outlook for textile industry in India is very optimistic. The textile industry is anticipated to generate 12mn new jobs in various sectors. Further. Today. Furthermore. the India Textile Industry was predominantly unorganized industry. its contribution to the gross domestic product of India is around 3% and the numbers are steadily increasing. India Textile Industry involves around 35 million workers directly and it accounts for 21% of the total employment generated in the economy. India can also grab opportunities in the export market. which has set aside $5bn for investment in improvisation of machinery. which leads to restricted access to the other major markets.

. It includes rational road-maps for the development and promotion of all the sectors involved directly or indirectly with the textile industry of India. Furthermore. Further.-fiber raw material manufacturing capacity tent Flexible textile manufacturing systems Weaknesses of Indian Textile Industry are as follows  Increased global competition in the post 2005 trade regime under WTO      Imports of cheap textiles from other Asian neighbors Use of outdated manufacturing technology Poor supply chain management Huge unorganized and decentralized sector High production cost with respect to other Asian competitors The Ministry of Textiles under the Government of India has taken some significant steps to arrest these problems. the policy also envisages to bring the unorganized decentralized textile sector (which accounts for 76% of textile production) at par with the organized mill sector. This policy aims at negating these problems and increasing the foreign exchange earnings to the tune of US$ 50 billion by the year 2010. the policy also aims at introducing modern and efficient manufacturing machineries and techniques in the Indian textile sector. It has framed "The National Textile Policy 2000" to address the aforesaid issues.

With years of experience. Limited is creating high quality using the most innovative techniques and modern technology in order to deliver best product in very competitive price.Overview: Madhur Threads India private Ltd Madhur Threads India Pvt. Our Premium quality products are backed by our timely delivery and prompt services. which are especially designed for all Multi head Embroidery machines. Committed to achieve 100% customer satisfaction. We boasts of products of superior quality. Our exclusive client list includes reouted garment export houses and buying houses in India and abroad. We are the second largest manufacturer of Trilobal. Rayon and Metallic Embroidery Thread. Limited is one of the most widely recognized names in thread market for manufacturing of premium quality threads. wide range of products for almost every use and highly customized products. knot free and digitally colour matched. we have developed expertise in manufacturing threads for all purpose and specialize in embroidery threads.1000 spm. These special qualities have grown our loyal clientele in India and various other countries. widest range of colors. Madhur Threads India Pvt. Our USP is offering the best product at competitive price through well established distribution network throughout the country. colour fast with almost zero breakage at high speed even up to 800 . . in India. Our threads are environment friendly. we take extreme care to ensure consistent and timely delivery of our products at most reasonable prices.

Madhur Threads will never sacrifice long-term quality performance for short-term payoffs and will never use long-term focus as an excuse for shortterm product quality performance. Our qualitative products are provided to our esteemed customers at competitive prices to pose an example for the future. routine checks on cost and innovative products. We work hard to achieve maximum customer’s satisfaction with our manufacturing practices and we strive for excellence in the products and the services offered by us. Our Aim: We aim to accurately meet the needs of our markets across the world through the development and introduction of existing and new products. We are constantly looking for new ways to improve our products and services. Quality Policy: Madhur Threads ensures in-house production. These products are developed to meet. stringent quality control. The efficient synthesis of best quality customized products is the . and exceed our customer's expectations in the areas of quality and performance.Our Values:     Result oriented products and performance based on: Ambition Trust Accountability Goals for long term value creation and customer delight: Madhur Threads will strive to deliver the best quality product performance. and superior finishes.

garment jeans manufacturers etc. Distribution Network: Through strategic alliances and well established channel network. Our industrial threads are used by the various manufacturing industries like shoe.core of our success. sports goods. we provide easy access and deliver superior service to our customers. With a network of Zonal offices backed by several stock points located close to our major thread consuming centres. We have over the last few years initiated several significant growth initiatives and established a solid platform for growth in an attractive industry segment. bags & purse (m&O). viscose. bags & purse. upholstery. SUPPLIERS: Industrial threads are used by the various manufacturing industries like shoe (yash shoe company). Madhur Threads has following products : Madhur Threads offer an ample array of industrial threads that mainly include trilobal. poly core spun. Madhur Threads has built an excellent marketing network across the country. We at Madhur Threads follow strict quality controls due to which we have . metallic. upholstery. bobbin threads and knitting zari. garment jeans manufacturers etc. sports goods. Madhur threads are supply their goods to above manufactures. All our products are made up of best quality raw materials and are highly valued in quality cautious market.

Barudan. Our brand 'MAYUR' and 'LANCER' are very popular in the garment industry. MAYUR trilobal embroidery thread. It is made of and twisted from Low Shrinkage Type 100% polyster trilobal filament yarn.5%. We can produce threads as per customer's specifications. Our products are manufactured keeping in par with the international quality norms. Suitable for almost any application. Accurate length and minimum shrinkage No Breakage at high speed Accurate colour matching and Colour Fastness of ISO 105 standard. range and availability. Our Vibrant colors which are silky .         Completely knotless threads with superior tenacity and lustre. OEKO TEX 100 Class I certified. All threads are Eco friendly and free from AZO dyes and carcinogens. Excellent results on Tajima. Our products have earned us a long list of prestigious clients situated in India as well as other foreign countries. Our MAYUR Trilobal thread is extremely durable and smooth running. Well established distribution network. Features of Madhur threads :     Madhur threads Scores on quality. Wide colour range Moisture Retention less than 0. MAYUR TRILOBAL THREAD: Madhur Threads offer MAYUR trilobal embroidery dyed thread for Multi Head Embroidery Machines.managed to retain our leadership in this field. is constructed with special continious filament which eliminates looping. 1. puckering and virtually all thread breaks. price. Schiffli and Multi-head machines. ZSK.

Unlike lower quality viscose . free from carcinogens and AZO dyes.  Packaging: 800Mts (22Grams) TUBE. make Mayur Trilobal. 2. Mainly used in woven garment. 600D and single/two or three ply also.  Colourfast to chlorine bleach and soda. Economically priced to fit even the most conservative budget. Eco friendly. 2000 Mts and 5000Mts(YCONE). 150D. 120D is readily available.  We can give trilobal thread in 80D. 100D. leather and denim garments decorative stitch for leather products and knitted products. Accurate colour matching. gives effect of a silk thread. Suitable for all imported and Indian multihead embroidery machines. MAYUR VISCOSE FILAMENT THREAD: We offer a variety of viscose embroidery thread that is available in various varitey in terms of deniers colour and lustor . Low elongation eliminates looping and puckering for hours of worryfree embroidery. as per customer specifications. ideal for embroidery on items which are subject to harsh industrial laundering at 800C          Available in over 1000 spectacular shades.and luxurious as well as resistant to chlorine bleach. 300D. the ideal thread for embroidery. Features :   Superior strength for fewer threads breaks and reduced down time. Highly lusterous. OEKO TEX100 Class I certified.

These are dyed under HP/HT hence ensures 100% colour matching Colour fastness ISO 105 standard and 4-5 for rubbing fastness (dry and wet). multicolour’s and soft.threads. weaving and knitting requirements MAMILON: It covers all smooth and highly lusterous metallic’s. free from AZO dyes and carcinogens. Our threads are OEKO TEX 100 Class I certified. Silvers and precious metals. METALLIC THREADS: Madhur Threads offers various thread counts and types in metallic. eco friendly. 150. MAYUR VISCOSE THREADS retains its strength and luster. subtle elegant shades in three different ranges to cater to your embroidery. dazzling Jewel and iridescent tones. 3. 450 Denier as per customer specifications.  Packaging: Finish product in 900mts tube and 5000mts V cone.Our high quality threads are widely used across various industries for multi head embroidery work.  We can also provide 120.   Highly lusterous thread. even after washing. 300. METALLIC: It covers all requirement of embroidery with subtle metallic shine. Mamilon and Metallic yarn highly fulfil your embroidery needs . Features :    100 D is readily available in 600 shades. MAYUR metallic’s are available in a wide variety of Gold.

MADHUR bobbin threads are a guarantee for perfect stiching. Packaging: 2000 mts Y cone 4. POLYESTER SEWING THREAD / BOBBIN THREAD: AS a manufacturer of high quality embroidery threads. shoes and home wares. Highly Lubricated hence give a smooth running on all multi head embroidery or stitching machine thus providing less breakage and high productivity. Features :    These are highly lusterous threads.   Eco friendly. MADHUR THREADS is also involved in the development of top grade bobbin threads. MAYUR METALLIC THREADS can be used for embroidery and decorative stitching on anything from lingerie and sports fashion through to jeans.  Like all other Madhur Threads. coats. Base filament nylon 120d Mayur metallic. Ready stock of more than 70 colours is available.    Unique Metallic coating to protect lustre during sewing Colour fastness 600C (Detergent wash). Any other colour can be developed as per specification  It can be developed in Rayon/Polyester from 80-600 deniers as per specifications. free from AZO dyes and carcinogens. All harmonize with our complete range of top threads and of course have the same high quality. which means outstanding performance and hence .LUREX: It covers the need of metallic yarn in weaving and comes in an array of colours.

We offer a wider range of colours in polyster bobbin threads that is very durable and available in a variety of colours. MADHUR bobbin threads are a guarantee for perfect stiching. TUBE 5000MTS and 10000MTS in cone. Winder which ensures better and smooth sew ability. MADHUR THREADS is also involved in the development of top grade bobbin threads. OEKO TEX 100 Class I certified. 5. Features :    Our sewing threads are made of super high tenacity fibres. from 10% to 15% Colour fastness at 80 0C is guaranteed.A. Customised colours can also be produced within short notice. Elongation depending on count. Our threads have auto coner. Special lubricant is applied through P.  Being TFO and auto spliced it gives smoothness. These are spliced / electronically cleared at Auto Coner Auto spliced & TFO. evenness and knot less threads.      Colour range: ready stock of 1000 + colours. Available in all count and TKT.contributing our bit to your high prodcuctivity. All harmonize with our complete range of top threads and of course have the . POLYESTER CORE SPUN: AS a manufacturer of high quality embroidery threads. 1000MTS.   Eco friendly. Packaging: 180MTS 300MTS 800MTS.

20d or 40d polyamide nylon monofilament.   We can also produce as per customer's specifications Packaging: 2000 Mts. Jackets & Coats. leather goods etc.same high quality. Lingerie. Very good lustre due to the Special Polishing Treatment.36. It is OEKO TEX 100 Class I certified Ideal for all types of sewing machines. non-static. which means outstanding performance and hence contributing our bit to your high prodcuctivity.        TEX No 75. 6. LANCER core spun is mainly used in Jeans. Super soft Very smooth to be used for circular knitting . KNITTING ZARI: Madhur Threads offers knitting zari. Trousers. Cone. High tenacity. supported with two ends of 15d. We offer a wider range of colours in polyster bobbin threads that is very durable and available in a variety of colours. low heat build up.     High strength Graceful. slacks. A gaumet of more then 20 colours available.25 is readily available. Features :  Lancer core spun is highly lubricated with special lubricants to provide excellent sewing performance.50. Very high resistance to heat due to heat cover. lusterous sheen. Leather garments. which is made of polyester single metallised monofilaments. low shrinkage.

 Mayur knitting Zari is recommended for Nylon stockings. Recommendation: . panty hose. fine gauge and bathing suit fabrics  Packaging: cones of 500 gms. Net weight.

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