SWOT ANALYSIS OF JOHNSON & JOHNSON INDIA LTD.

PHASE-1
INTRODUCTIOMN
Johnson & Johnson (J&J) India, a subsidiary of Johnson & Johnson USA, is one of the leading players in the Indian pharmaceutical and consumer products business. It has employee strength of over 1,800. It started business in India in 1947 in Bombay with Johnson’s Baby Powder, and, over time, introduced other products like toothbrushes, Johnson’s Baby Cream and Prickly Heat Powder. Briefing about this world class company, we can have a glimpse on the following points:•
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Global Manufacturer of Pharmaceuticals, Consumer Products and Medical Devices. Listed in Fortune 500 Companies Ranked 1st among 50 top Pharmaceutical companies 230 subsidiary companies with operations in over 57 countries. Well known consumer products are the BAND-AID Brand line of bandages, TYLENOL MEDICATIONS , JOHNSON’S BABY Products Produced its first products in 1886 Incorporated in 1887 ROBERT WOOD JOHNSON served as the first President of the company. In 1910,JAMES WOOD JOHNSON succeeded him as a President. William C. Weldon is the President ( since 2002 Onwards)

JOHNSON & JOHNSON IN INDIA
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Spread its roots in India during 1947. It was Mr. Patrick Whaley who set the foundation. Launched Johnson’s Baby cream and prickly Powder. Product like bellodomma, pharmaceutical tapes were imported from the parent company. In Sep. 1957 , a new company Johnson & Johnson India Ltd. Was created and registered. Recently this company celebrated its 50 years in India.

VISION
The vision of Johnson's Baby is to partner with every mother around the world to provide her baby with a happy, healthy start in life.

MISSION
Johnson & Johnson aspire to achieve business excellence through: To make every baby a johnson’s baby

Enhancement of environment. Understanding mothers & baby’s rational and emotional needs. Striving for ZERO WASTE. fathers. Everything of high quality.• • • Culvating deep personal trust. nurses. SEGMENTS OF BUSINESS Johnson & Johnson is organized into three business segments:• • • Consumer Pharmaceutical Medical Devices and Diagnostics MAJOR BRANDS Some of the major Brands of J&J are :• • • • • • • AVEENO (Skin Care Products) BAND-AID (Brand Adhesive Bandages) CLEAN & CLEAR (Teen Skin Care Products) JOHNSON’S BABY (Baby Products) NEUTROGENA (Skin and Hair Care Products) REMBRANDT (Brand of Oral Care Products) SPLENDA (No Calorie Sweetener) . CREDO VALUES • • • • • • Our first responsibility – doctors. Customers’ orders – serviced properly. Environment is the ultimate human health issue. Utilizing innovative technologies. mothers. Recognizing the importance of healthcare professionals. consumers. Fostering ENVIRONMENTAL ETHICS. Constantly strive to reduce cost. Suppliers & distributors – make profit. 100% resource efficiency. GOAL To continue to drive the Baby Care market & successfully launch newer Products for different end-users in 800+ Crore industries by 2014. ENVIRONMENTAL POLICY • • • • • • Integrating Environmental goals.

SOAP. Thus its graph of Customer Confidence Index is high as compared to other brands. but also the teenagers & upper age group customers have been the Target of J&J. In today’s changing times. where people have become more conscious towards their health & thus moving towards natural products. It has a huge list of Product Lines with enormous depth in each line. CREAM. MASSAGE OIL. Product Line Length of J&J in PHARMACEUTICALS is huge. The products are for various Therapeutic uses such as:• Anti Fungal . Not only the Kids & New Born. they prefer using J&J products over other Brands. It also has its No Calorie Sweetener by the name Splenda.PRODUCT MIX J&J is known not only for the quality service & types of products but also for the variety & range of products. POWDER & SHAMPOO by launching these products in various fragrance & colours. Its Product Lines are in the following segments:Baby & Child Care Skin Care Oral and Wound Care Women’s health Care Nutritional and Over-the-counter Pharmaceutical Products Medical Devices and Equipment. it has its products flowing for every age group & in every segment. Some of the products in the product line of SKIN CARE are:J&J also has its ORAL CARE products by the name Rembrandt. J&J has captured the customers by positioning itself as a Company providing Natural products devoid of chemicals. Some of the Products in the Product Line of Baby & Child Care are as:• • • • • • • • Baby Hair Oil Baby Soap Baby Cream Baby Body Lotion Baby Massage Oil Baby Powder Baby Nappy Pads Baby Shampoo J&J has done the Brand Line extension in the products like HAIR OIL. It also has a tremendous width & depth in its Product Mix.

Teenagers. Nurses. DePuy’s orthopedic joint reconstruction and spinal care products.WELDON Chairman. BRAND-AID is one of the most popular pharmaceutical products of J&J. • • • J&J also have several women’s Health Care Products. One Touch Brand Blood Glucose Meters from LifeScan. P. Diagnostic Laboratories and Clinics.• Anti-Infective • • • • Cardiovascular Contraceptive Dermatology Gastrointestinal and many more. • • • It includes a broad range of products distributed to Wholesalers.. Hospitals & Retailers. Board of Directors and Chief Executive Officer c JAMES G. It has strongly covered the market by diversifying itself into Pharmaceuticals & Manufacturer of Medical Equipments & devices. Products include Cordis’ circulatory disease management products. Product line of J&J in Medical Devices and Equipments is also quiet impressive. Inc.C Sigma Knee System from DePuy. Women and also people those are conscious about Natural products. Therapists. Inc.F. Used principally in the professional fields by Physicians.. Hospitals.. Thus J&J has segmented the market in a way so as to target Kids. TOP MANAGEMENT TEAM Board of Directors WILLIAMC.CULLEN Retired President & Chief Operating Officer. Vistakon’s ACUBUE Disposable Contact Lens. Bell Atlantic Corporation .

PH. whitchead institute for Biomedical Research.LANGBO Retired Chairman and Chief Executive Officer. Delta Airlines Inc.D. D. Johns. Massachusetts Institute of Technology A N N E M . LEO F. M U LCA H Y Chairman and Retired Chief Executive Officer. M. Emory University ARNOLDG. University of Michigan MICHAEL M.E. MULLIN Retired Chairman & CEO.MARY S U E CO L E M A N .D. P H . . member & former director. President. Chancellor. Professor of Biology. Kellogg Company o I SUSAN L LINDQUIST.

D. D. P E R E Z Senior Advisor. Executive Committee Dominic J. Greenhill & Co. M . Finance Chief Financial Officer Executive Committee Stephen J. Inc.. Senior Counsellor. Sconset Group. Citigroup DAV I D SATC H E R . Director. Satcher Health Leadership Institute and Poussaint-Satcher-Cosby Chair in Mental Health. LLC. Former U. Board of Directors Chief Executive Officer Chairman. Weldon Chairman. Wm. Morehouse School of Medicine. Caruso Vice President. Albright Stonebridge Group.. Retired Chairman& CEO. . Company Inc. Cosgrove . Wrigley Jr. Surgeon General Corporate Officers Wiliam C . P H . Center of Excellence on Health Disparities. Director.Xerox Corporation W I L L I A M D. CHARLES PRINCE Chairman. Retired President and Chief Executive Officer.S.

Corporate Controller Laverne H . Consumer Group Executive Committee ALEXGOR SKY Worldwide Chairman. Chief Information Officer Rusel C . which it refers to as the “Johnson & Johnson family of Companies”.L. Papa Treasurer Brian D. Baby Center. Associate General Counsel SUBSIDIARY HOLDINGS Johnson & Johnson is a highly diversified company with atleast 230 subsidiaries. Gogins Worldwide Chairman. McCoy Worldwide Chairman. L. Jordan Vice President. Johnson & Johnson Health Care system Inc. . Public Affairs & Corporate Communication Sherilyn S . General Counsel Executive Committee Colen A . Johnson & Johnson Pharmaceutical Research & development. Inc. Johnson & Johnson.L.C. Rosenberg Secretary. Some of these subsidiaries include: • • • • • • ALZA Corporation. Group of Consumer Companies. Perkins Vice President. Medical Devices & Diagnostics Group Executive Committee Raymond C .C. L. Deyo Vice President. Johnson & Johnson – Merck Consumer Pharmaceuticals Co. Corporate Affairs Steven M . Pharmaceuticals Group Executive Committee John A . Council Vice President.

1961: Janssen Pharmaceutica is acquired. 1999: Centocor. development and commercialization of monoclonal antibodies and vaccines for the treatment and prevention of influenza and other infectious and non-infectious diseases. and a companywide restructuring is launched. a disease that accounts for 10 percent of cancer related deaths in the United States. Inc.• Pfizer Consumer COLLABORATION . Mentor is expected to operate as a stand-alone business unit reporting through ETHICON. Johnson & Johnson and Tianjin Medical University Cancer Hospital in China established a partnership in February 2008. 2009-. company acquires the clinical diagnostics unit of Eastman Kodak Company. Company Group Chairman. tumor specimens are collected from patients and catalogued. Inc. (McNeil Labs) is acquired. focusing on the discovery. is acquired. a Johnson & Johnson company and a leading provider of suture. We will use our combined strengths and experience to build a market-leading aesthetic business that capitalizes on Johnson & Johnson’s broad-based commercial capabilities. In January 23. with responsibility for the ETHICON Franchise. mesh and other products for a wide range of surgical procedures. allowing scientists to identify biomarkers that could help personalize medicine and advance cancer treatment. & PARTNERSHIP • In October 2009. At the hospital. JOINT VENTURES . Johnson & Johnson acquired Cougar Biotechnology. Johnson & Johnson entered into a strategic collaboration with Crucell NV. 1994: Neutrogena Corporation is acquired. Inc. in July 2009.” 1959: McNeil Laboratories. Johnson & Johnson. Inc. According to Gary Pruden. a leading supplier of medical products for the global aesthetic market. ACQUISITION . 1998: DePuy. 1989: J & J and Merck form joint venture to develop OTC versions of Merck's prescription medications.. • • • • • • • • • • • . and clinical scientific capabilities. “Mentor will become the cornerstone of a broader Johnson & Johnson strategy for aesthetic medicine -. 1996: J & J acquires Cordis Corporation. MERGERS .serving both consumers and medical professionals. merges with J & J. Inc. 1995: Merck and J & J launch Pepcid AC.Johnson & Johnson announced the completion of its previously announced acquisition of Mentor Corporation. worldwide surgical care footprint. Clinical trials are under way on a compound for the treatment of prostate cancer.

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