MARKETING PLANNING PROCESS

Market Planning Process

PARAMJIT SHARMA

MARKETING PROCESS
•ANALYSING Mktg. Opportunities •RESEARCHING & Selecting Target Market •DESIGNING Marketing Strategies •PLANNING Marketing Programmes •ORGANINISING, Implementing & Controlling Market Effort
Market Planning Process

PARAMJIT SHARMA

1 Analyzing Market Opportunities Marketing Research & Information System (4) Marketing Environment (5) Consumer Needs(6) Business Markets Competition Segmentation(9)
Market Planning Process

PARAMJIT SHARMA

2 Developing Marketing Strategies

•POSITIONING STRATEGIES •NEW PRODUCT DEVELOPMENT •PRODUCT LIFE CYCLE •MARKET LEADER OR NICHER •GLOBAL OPPORTUNITIES & CHALLEGES

Market Planning Process

PARAMJIT SHARMA

3 PLANNING Marketing Programmes

•PRODUCT •SERVICES •PRICING •PLACE •PROMOTION
Market Planning Process

PARAMJIT SHARMA

4 Managing Market Effort

•Marketing Organization •Latest Trends •Organizing Marketing And Sales •Building Customer-Focused Culture •Improving Marketing Skills •Monitoring Marketing

Market Planning Process

PARAMJIT SHARMA

5 Marketing Control

•Annual plan Control •Profitability Control •Strategic Control

Market Planning Process

PARAMJIT SHARMA

6 Marketing Plan-contents
•Executive Summary •Table of Contents •Current Marketing Situation •Opportunity & Issue Analysis •Objectives •Marketing Strategy •Action Programs •Financial Projections •Implantation Controls

Market Planning Process

PARAMJIT SHARMA