Marketing Process

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Marketing Process

1 Traditional Physical Process Sequence 2 Value Creation & Delivery Sequence

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Marketing Process

Traditional View
Economies Marked By Shortages Consumers are not Fussy about Quality Features Styles Will not work in Competitive Economy
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Marketing Process

TRADITIONAL VIEW

Make the Product
DESIGN
PROCURE

Sell The Product Price ADV
DIST Service

MAKE

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Marketing Process

Value Delivery Sequence

1 Choosing the value- home work

2 Providing The Value 3Communicating The Value

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Marketing Process

Value Delivery Sequence
1 Choosing the value- home work

• • •

Segmentation Targeting Positioning

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Marketing Process

Value Delivery Sequence

2 Providing The Value
• Product Development • Service Development • Pricing • Sourcing • Making • Distributing • Servicing
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Marketing Process

Value Delivery Sequence 3 Communicating The Value

•Sales Force •Sales Promotion •Advertising

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Marketing Process

Value Delivery Sequence

Choosing Value
Segmentation Targeting

Positioning

Providing Value
Product Service Pricing Sourcing Making Devp Devlp

Dist

Servicing

Communicating The Value

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Sales AdvertSales Force Promotion -ising

Marketing Process

Japanese Have 5 Zero Concepts

1 zero customer feed back time 2 Zero product Improvement Time 3 Zero Purchasing Time 4 Zero Set Up Time 5 Zero Defects

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