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Revenue Management

Revenue Management

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Published by: lyfedancer on Oct 10, 2010
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06/19/2013

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The exploration of an existing model of Gallego and van Ryzin (1994).

Dynamic pricing from the perspective of selling options will be reviewed. € Collection of airline-pricing data and generating stylized facts about the determinants of pricing, facilitating the evaluation of models.
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To analyse the advantages of the dynamic pricing model as compared to static pricing model.

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Pricing dynamic is the result of customer interaction and choices in the marketing and point of sales in the airline sector.

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This paper will provide sufficient information on how price change can affects sales.

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This paper surveys the theoretical literature on dynamic price discrimination, and confronts the theories with new data from airline pricing behavior. (Preston & Velde, N.D.) This paper consider a revenue management (RM) model with two competing airlines offering one flight leg each and using fenceless fare structures. (Isler & Imhof, 2008) This paper describes how revenue management should be used to control marketing, pricing and product development. (Pinchuk, 2002)

The second paper discusses and outlines the great-untapped potential for using revenue management data, analysis, and techniques in these areas. (Pinchuk, 2002b) € This paper examines how price discrimination changes with market concentration in the airline market. (Stavins, 1996)
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Isler, K. & Imhof, H. 2008, 'A Game Theoretic Model for Airline Revenue Management and Competitive Pricing'. Retrieved August 29th, 2010, from http://www.palgravejournals.com/rpm/journal/v7/n4/full/rpm200830a.html Pinchuk, S. 2002, 'Revenue Management's Ability to Control Marketing, Pricing and Product Development'. Retrieved August 29th, 2010, from www.sas.com/industry/hospitality/rpm-articles/rpm_1-1_Pinchuk.pdf Pinchuk, S. 2002b, 'Revenue Management's Ability to Control Marketing, Pricing and Product Development Part 2'. Retrieved August 29th, 2010, from www.sas.com/industry/hospitality/rpm-articles/rpm_1-2_Pinchuk.pdf Preston, R. & Velde, V. N.D., 'Dynamic Pricing in the Airline Industry'. Retrieved August 29th, 2010, from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.86.6594&rep=rep1&type=pdf Stavins, J. 1996, ' Price Discrimination in the Airline Market: The Effect of Market Concentration'. Retrieved August 29th, 2010, from http://www.bos.frb.org/economic/wp/wp1996/wp96_7.pdf

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