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EIU Custom Research Capabilities- August 2010

EIU Custom Research Capabilities- August 2010

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Published by: Jason Cai on Oct 12, 2010
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Custom Research from the Economist Intelligence Unit

Case studies and capabilities

Salesperson Name Company Name Date, 2010

Who we are

The Economist Intelligence Unit (EIU) is the world¶s leading resource for economic and business research, forecasting and analysis. Like The Economist, we are independent of all governing bodies and corporations, leaving us free to deliver accurate and impartial business intelligence. We can provide focused business insight on any given industry, country or market ± and we relish a challenge. Commission us for tailored analysis and forecasts to support your strategic decisions and keep your competitive edge.


EIU in numbers 500+ 167 130 75 63 27 12 1 3 global contributors years since The Economist was founded full time analysts and economists percentage of higher degrees within the team years of dedicated research experience offices globally number of languages spoken by the team promise: to serve you as if you are our only client .

Going the extra mile.What makes us unique  Methodology. our business intelligence is wholly impartial and untainted by financial self-interest. Our research is intelligible and to the point. History. financial institutions. governments and universities. We have a rich and deep pool of more than 130 full time global analysts and a contributor network of more than 500 economist and analysis and can draw on our subscription business for our research.     4 . Our methodology is the principle reason why we are the most trusted source of research. We are not beholden to anyone and do not participate in the financial markets. analysis and forecasting services in the world. The EIU was conceived as the research arm of The Economist. Reach and depth. We now deliver trusted business intelligence and advice to over 1. so that you can disseminate it quickly and use it to maximum effect.5 million decision-makers from the world¶s leading companies. we deliver clear and decisive conclusions based on facts. Independence. Client service focused yet cost effective.

What we can help you to do ‡ Find new markets Want to know where to head next? We provide country and market trend analysis for both developed and emerging economies. Or if you are a government or business looking for tailored forecasts to suit a specific need. and we can advise you how to make the most of them. we can provide econometric modeling services. Benchmark Our analysis and forecasts can be compared and ranked country by country according to your particular instructions. And if you need to go even further into the opportunities within any given country. Take full advantage of opportunities We can tell you where your opportunities lie. we can help you understand where you are likely to find the greatest demand for your products and services ± both now and in the future. Gauge demand for your products and services Drawing on a peerless databases of macroeconomic and demographic analysis and forecasts for over 200 countries. ‡ ‡ ‡ ‡ 5 . we can offer analysis at an even more granular level. Monitor risks Our operational and financial risk know-how means that we can provide early-warning models tailored specifically to the requirements of your organisation. with unrivalled expertise in supporting market-entry strategies.

Some of our past clients 6 .

Case studies 7 .

this global freight and logistics company was able to make strategic decisions about where to invest and expand within Vietnam. The solution We interviewed competitors. We profiled their customers and suppliers.Product demand for a leading global freight and logistics company The challenge The client needed to understand the future of the logistics market within Vietnam and what impact the economic outlook for Vietnam would have on the company's business. Combining this with Economist Intelligence Unit industry forecasts. to establish the logistic needs of the market. academics. we offered analysis on the outlook for trade in Vietnam and how this would effect the client¶s growth prospects. government and other relevant parties. where the client could gain market share over competitors and what our client¶s comparative strengths were. The result Armed with a target list of new clients. This enabled us to benchmark our client¶s comparative strengths. industry leaders. We analysed competitor market share to establish where opportunities lie. including where they were located. 8 .

The result The client was able to identify hidden opportunities. The solution Looking at specific indicators for the chemicals industry. taking into account the strict international environmental health standards of our client.Benchmarking for one of the world¶s largest chemicals firms The challenge One of the world's foremost providers of industrial and agricultural chemicals needed to prioritise which of eight emerging markets could be a target for expansion. an overseas talent market outlook and labour supply/demand models for each of the eight countries. We prepared a detailed human capital assessment. and pinpoint which of the eight countries would offer the best growth and profitability prospects. We benchmarked environmental regulatory standards across all the countries. We benchmarked these standards against local operators whose local regulations were less stringent and assessed the impact of this on how competitively our client could operate within each country. we evaluated which other firms operated in these countries and the overall level of competitiveness vis-à-vis our client. 9 . The surprise was the country that came out on top.

The result The client was able to evaluate labour risk within its own supply chain as well as the impact of these risks on its ability to operate in the region.Risk analysis for a leading petrochemicals firm The challenge The client needed to identify changes in labour markets in the Middle East. 10 . The solution We interviewed policymakers and industry experts to understand what other firms in the sector were doing. including which skills sets would be in short supply in the future and which labour forces would be affected by fluctuations in exchange rates. the client began to think more strategically about HR issues. We developed a forecast model that was able to identify demographic issues that determined which skills were in short supply and where additional training could be most effective. As a result.

we built a model incorporating the client¶s own product demand data to give industry specific growth forecasts at a provincial level. 11 . We analysed demographic changes in the provinces and forecast future demand for the client's product at a regional level. the client was able to justify a costly acquisition. The result Using findings from the model. As a result. the client now has the resources in place to make the most of future opportunities.Forecasting for a household fast moving consumer goods brand The challenge This client already had a big presence within China but came to us to find out on a more granular level which cities and provinces offered the best growth potential²now and over the next ten years. Using the province forecasts. we were able to compare data across the provinces and prefectures within China. helping to ensure the company maintains its position as market leader. The solution Using an existing Economist Intelligence Unit subscription service.

We were also able to provide qualitative analysis for these markets. 12 . The result The forecasts were used as underlying drivers for the client's internal models on vehicle consumption in key Chinese markets.to medium-term outlook for China at a city level and the potential scenarios for growth in the world's biggest emerging market. thus also offering the client context in which to view our forecasts.Market sizing for an Asian car manufacturer The challenge A major Asian car manufacturer wanted to understand the short. upside and downside forecasts for 15 cities and provinces in China over a five-year horizon. The solution We developed central.

human capital. productivity and the overall business environment in each location. We then built a benchmark model to prioritise selection input criteria and the quality of resources in each country. Europe and North America. We also surveyed global executives to understand their preferences and priorities. The solution We measured infrastructure.Country analysis for an Asian government The challenge An Asian government asked us to assess the competitiveness of its industrial parks against 13 other industrial parks in Asia. operating costs. 13 . The result The government was able to improve operations and marketing efforts as well as modify some national regulations related to the country¶s competitiveness.

Indexes for the Institute for Economics and Peace The challenge The Institute for Economics and Peace came to us to realise its aim of raising the world¶s attention to the importance of peacefulness to humanity¶s survival in the 21st century. 14 . The result The institute is able to release the findings of the index on an annual basis. which brings a snapshot of relative peacefulness among nations. The results were collated and a model was built to form the Global Peace Index. business. the Economist Intelligence Unit worked with our global network of country analysts and a panel of leading external academic experts to score 149 nations against 23 different indicators. The solution Using quantitative and qualitative analysis. academia as well as other NGOs. with a significant impact on the public agenda. resulting in wide global press coverage and international debate. It also uses the index to engage in dialogue with key stakeholders from government.

Meet some of our experts 15 .

multinational firms and multilateral institutions. Tony has a decade of experience in Asia. education. His project experience includes building forecasting scenarios of consumer goods sectors in China¶s local markets. tourism. and benchmarking of national competitiveness of technology. He has managed growth of the customised research business to include governments. He has a Masters degree in International Relations from the Fletcher School of Law and Diplomacy at Tufts University and a BA in Business Management from Texas A&M University. healthcare. FMCG and retail. Custom research Tony Nash is responsible for the Economist Intelligence Unit¶s worldwide custom research business. 16 . the Middle East and western Africa. logistics.Meet some of our experts Tony Nash Global Director. He has overseen projects across the industry spectrum. as well as foreign multinationals operating in Asia. particularly in Asia. assisting with negotiating frameworks for bilateral free trade and environmental agreements. financial services. risk analysis for long-term energy investments in South-east Asia. including in the sectors of telecoms and technology. Russia and Africa. Tony is a frequent speaker and facilitator of strategic discussions with business and government leaders. automotive and energy. market sizing of specialised automotive products across India. financial services and other industry sectors across developed and developing markets.

Americas Leo Abruzzese is responsible for the Economist Intelligence Unit¶s research and editorial operations in the Americas. He also served on the Asia team. where he helped to manage a team of editors and analysts preparing EIU¶s economic. governments and universities. Leo has held a number of positions at the Economist Intelligence Unit. Visa. PayPal. DHL. executive management and industry web analysis. finance.A. He also served as Deputy Director of the Country Analysis division. Based in New York. where he was lead analyst for India. including Western Union. 17 . Joseph¶s University in Philadelphia. Prior to joining the EIU. trade. with responsibility for the company¶s country risk. Zipcar and the Society for Human Resource Management. Leo has a B. he manages business research projects in the region and is responsible for presenting and defending the Economist Intelligence Unit¶s political and economic forecasts before businesses. transportation and competition policy before Congress and many government agencies. in liberal arts from St.Meet some of our experts Leo Abruzzese Director. Leo was the Washington-based Editorial Director of The Journal of Commerce. the Office of Mexico¶s president. He chairs events for Economist Conferences and has been interviewed by the BBC. he spent nearly 20 years covering economics. Custom Research and Editorial Director. the Bill and Melinda and Gates Foundation. political and risk forecasts. the World Bank. including Director of Wire Services. CBS and Al-Jazeera. In 2005-06 Leo served as lead editor for coverage of the Federal Reserve and the US Treasury at Bloomberg News LP. the Inter-American Development Bank. Leo has managed research projects for many corporations and institutions. CNN.

Custom Research. health and technology sectors. Jan worked for a consultancy in London. Before joining the Economist Intelligence Unit.Meet some of our experts Jan Friederich Director. New York. Hong Kong and Beijing. energy. Jan has worked in London. 18 . Jan can frequently be heard presenting on the world economy and various regional and national economies to senior executives of major global corporations. With a focus on macroeconomic and policy analysis. Bloomberg. finance. He works extensively on macroeconomic forecasting and economic analysis with applications for a broad range of industry sectors. Currently based in Frankfurt. Before moving to the custom research team. CEMEA Jan Friederich heads the custom research business in Europe. Middle East and Africa (CEMEA). Jan received a Masters degree in International Relations from the University of Cambridge and in Financial Economics from the University of London. providing economic analysis on western Europe to the economic research departments of major investment banks. After undergraduate education in politics. Jan worked as senior economist in the Economist Intelligence Unit's Global Forecasting Service and in the Western Europe region of its Country Analysis division. Jan also contributed to the sovereign risk analysis service and the industry forecasting services covering the automotive. CNBC and CNN. and now has a particular interest in helping European organisations with their operations in Asian markets. consumer goods. He is a regular guest on the BBC. economics and law at the Free University of Berlin. and has been quoted by major international newspapers.

policy in Korea and Singapore . Japan.Meet some of our experts Ran Xu Associate Director. ranging from agriculture scenario planning to provincial-level FCMG forecasting across product lines. Ran Xu has designed and managed some of the largest projects in Asia across a number of industries and governments. managing and delivering custom research projects across North Asia. Ran is a fluent Chinese (Mandarin) speaker and writer and is proficient in Korean. Her government experience is frequently called upon for government-related policy research in South-east Asia and China. North Asia Ran Xu is responsible for designing. Ran came to the Economist Intelligence Unit from the US State Department. In this role she participated in advancing US. She is specifically responsible for all customised research projects out of China. Ran completed her undergraduate degree at the University of Chicago and received her Masters degree on International Development Economics from Harvard University (Kennedy School of Government). She is the key point of contact for research conducted in these countries. was responsible for policy analysis and represented the US in multilateral organisations such as APEC. South Korea and Taiwan. I¶m not quite sure that deleting Embassy works? I suggest that we remove all of the text in red instead? 19 . where she served as the political and economic officer at the US embassy in Singapore and South Korea. Custom Research.

An Economist by training.Meet some of our experts Manoj Vohra Associate Director. governments. Previously. both in India and abroad. Manoj is also a qualified lecturer in business economics. he has several years of experience in advising large private corporations and governments on various aspects of the operating environment in Asia and other emerging economies. Research and Advisory Services with one of India¶s leading media groups. South Asia and Australasia Manoj is responsible for leading the Economist Intelligence Unit¶s country and economic research initiatives in South/South-east Asia and Australasia. 20 . He is regularly quoted and interviewed by print and electronic media. Manoj worked as National Head. specialists and contributors. he provides research-based advice to clients²private corporations. He also delivers lectures at leading management institutes in India periodically. conducting market size and growth assessments across a broad range of sectors. NGOs and others²across a broad range of sectors and issues. Working with an extensive network of analysts. He has a bachelor¶s degree in physics and a master¶s degree in business economics from the University of Delhi. both in India and overseas. Manoj frequently chairs and speaks at conferences and seminars. and analysing regulatory developments.

com 21 . Americas Europe.com Or visit us online at www.com Asia +1 212 698 9745 @ americas@eiu.com +852 2802 7288 @ asia@eiu.eiu. Middle East & Africa +44 (0) 20 7576 8181 @ cemea@eiu.Contact us We would be happy to arrange a time for one of our experts to come and talk with you about the types of research projects that could help your business succeed internationally.

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