P. 1
Group 3final

Group 3final

|Views: 1|Likes:
Published by devipoorna

More info:

Published by: devipoorna on Oct 12, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

05/12/2014

pdf

text

original

HDFC BANK SEGMENTATION, TARGETING, POSITIONING

- We understand your world Presenters:Amrita Kumari Devi T Dechin Lhamu Sahana J

SEGMENTATION RETAIL MARKET } Demographic Variables Age Gender Family size and type Occupation Level of Income } Geography Segmentation } Psychographic variables } Social Class } Cultural Values ²nationality .

Whole sale Market } Status of the company } Industry Classification } Requirements of funds } Life-cycle of the company } Market served by the company } Profitability .

TARGETING TARGET MARKET WHOLESALE BANKING PERSONAL BANKING NRI BANKING .

WHOLESALE BANKING } Corporates } SME·s } Trust and Financial } Government Sector .

PERSONAL BANKING } Accounts } Loans } Cards } Investments and Deposits and Insurance } Forex and Trade Services } Payment Services } Preferred Banking } Private banking .

ngPay. Direct pay.NRI BANKING } Accounts and Deposits NRE NRO RFC } Loans ( Home Loan. NetSafe. Loan Against Securities) } Payment Services (Bill Pay. Online Donations) Banking } Preferred . InstaPay.

POSITIONING Positioning Strategy of HDFC } Customer Centric } Service Oriented } Product Innovation .

THANK YOU .

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->