HDFC BANK SEGMENTATION, TARGETING, POSITIONING

- We understand your world Presenters:Amrita Kumari Devi T Dechin Lhamu Sahana J

SEGMENTATION RETAIL MARKET } Demographic Variables Age Gender Family size and type Occupation Level of Income } Geography Segmentation } Psychographic variables } Social Class } Cultural Values ²nationality .

Whole sale Market } Status of the company } Industry Classification } Requirements of funds } Life-cycle of the company } Market served by the company } Profitability .

TARGETING TARGET MARKET WHOLESALE BANKING PERSONAL BANKING NRI BANKING .

WHOLESALE BANKING } Corporates } SME·s } Trust and Financial } Government Sector .

PERSONAL BANKING } Accounts } Loans } Cards } Investments and Deposits and Insurance } Forex and Trade Services } Payment Services } Preferred Banking } Private banking .

InstaPay. ngPay. Direct pay. NetSafe. Loan Against Securities) } Payment Services (Bill Pay. Online Donations) Banking } Preferred .NRI BANKING } Accounts and Deposits NRE NRO RFC } Loans ( Home Loan.

POSITIONING Positioning Strategy of HDFC } Customer Centric } Service Oriented } Product Innovation .

THANK YOU .

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