Typography

History

History

Classical (mid 15th century-17th century) Johannes Gutenberg invented printing press; Francesco Griffo created first italic type inspired by handwriting style in Italy and France

History

Transitional (18th century) Style of types based on punchcut letter characteristics from printing presses rather than handwriting; “Old Style” typefaces were created

History

Modern (19th century) Emergence of typefaces with thicker and thinner lines; sansserif typefaces created

History

Bauhaus and Swiss Modern (early 20th century) New movement as designers attempt to define ʻmodernʼ and “ally themselves with the machine age”

History

Contemporary (late 20th century) Personal computers encourage people to create their own typefaces.

Terms

font how a certain typeface is displayed (e.g. Times and Palatino are two different fonts) typeface a group of characters that share a design (e.g. Arial Black and Arial Narrow are both an Arial typeface)

Terms

serif small lines at the ends of strokes; serif used to guide eyes from one letter to the next sans serif “without serif”; easy to read on computer screens so common for website use

Terms
point refers to size of a font; one point is 1/72 of an inch pica unit of measurement that is 1/6 of an inch and equal to 12 pts; used to measure lines of text em unit of measurement defined as current point size (e.g. with a 14-point type, an em is the distance of 14 points) baseline invisible line where characters within a typeface sits

Look and feel

Examples

Guidelines

More examples

Resources
myfonts.com free and not-free fonts; great for exploring WhatTheFont! seen a font and donʼt know what it is?

Letter spacing: tracking and kerning

Line height: leading

Justification

Ligatures

Anti-aliasing

Styles in Illustrator

Styles in Illustrator

References
http://www.rsub.com/typographic/ http://www.ehow.com/about_7218900_history-typographers.html http://graphicdesign.about.com/od/typographyfonts/tp/basic_type_terms.htm http://www.adobe.com/uk/type/topics/glossary.html#ememspaceemquad http://jakeprzespo.com/blog/a-brief-lesson-on-typography/ http://www.leafdigital.com/class/lessons/graphicdesign1/4.html http://en.wikipedia.org/wiki/Typeface

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