Master of Business Administration Programme Code: MBA Duration – 2 Years Full Time

Programme Structure and Curriculum & Scheme of Examination 2008

AMITY UNIVERSITY UTTAR PRADESH
GAUTAM BUDDHA NAGAR

PREAMBLE
Amity University aims to achieve academic excellence by providing multi-faceted education to students and encourage them to reach the pinnacle of success. The University has designed a system that would provide rigorous academic programme with necessary skills to enable them to excel in their careers. This booklet contains the Programme Structure, the Detailed Curriculum and the Scheme of Examination. The Programme Structure includes the courses (Core & Elective), arranged semester wise. The importance of each course is defined in terms of credits attached to it. The credit units attached to each course has been further defined in terms of contact hours i.e. lecture Hours (L), Tutorial Hours (T), Practical Hours (P). Towards earning credits in terms of contact hours, 1 Lecture and 1 Tutorial per week are rated as 1 credit each and 2 Practical hours per week are rated as 1 credit. Thus, for example, an L-T-P structure of 3-0-0 will have 3 credits, 3-1-0 will have 4 credits, and 3-1-2 will have 5 credits. The Curriculum & Scheme of Examination of each course includes the course objectives, course contents, scheme of examination and the list of text & references. The scheme of examination defines the various components of evaluation and the weightage attached to each component. The different codes used for the components of evaluation and the weightage attached to them are: Components Case Discussion/ Presentation/ Analysis Home Assignment Project Seminar Viva Quiz Class Test Term Paper End Semester Examination Codes C H P S V Q CT TP EE Weightage (%) 10 - 15 5 - 10 10 - 15 5 - 10 5 - 10 5 - 10 20 10 - 15 60

It is hoped that it will help the students study in a planned and a structured manner and promote effective learning. Wishing you an intellectually stimulating stay at Amity University. July 2008

PROGRAMME STRUCTURE
FIRST SEMESTER
Course Code Course Title Lecture (L) Hours Per Week 3 3 3 2 2 3 2 1 1 2 Tutorial (T) Hours Per Week 1 1 1 1 1 1 Practical /Field work (P) Hours Per Week 2 Total Credit 4 4 4 3 3 4 3 1 1 2 Page No.

MBAFN 10101 MBAEN 10101 MBALW 10101 MBAIT 10101 MBAMK 10101 MBAHR 10101 MBAOM 10101 MBABS 10101 MBABS 10102 MBAFR 10101 MBAGR 10101 MBASH 10101 MBAJP 10101 MBACE 10101

Accounting for Management Economic Analysis Economic & Business Legislation Information Technology & Business Applications Marketing Management Organizational Behaviour Quantitative Methods in Management Business Communication – I Behavioural Science – I Foreign Language – I French German Spanish Japanese Chinese TOTAL

29

SECOND SEMESTER
MBAGM 10201 Business Environment & Strategic Analysis MBAFN 10201 Financial Management MBAMK 10201 International Marketing Management MBAMS 10201 Management Information Systems MBAHR 10201 Managing Human Resources MBARM 10201 Market Research & Report Preparation MBAOM 10201 Operations Management MBABS 10201 Business Communication – II MBABS 10202 Behavioural Science – II Foreign Language – II MBAFR 10201 French MBAGR 10201 German MBASH 10201 Spanish MBAJP 10201 Japanese MBACE 10201 Chinese TOTAL 3 3 3 2 4 2 3 1 1 2 1 1 1 2 1 3 4 3 3 4 4 4 1 1 2

29

SUMMER INTERNSHIP (8 -10 WEEKS) THIRD SEMESTER
MBAGM 20301 Business Policy & Strategic Management 3 1 MBAGM 20302 Managerial Competency & Career 1 Development (Non-Credit course) MBABS 20301 Business Communication – III 1 MBABS 20302 Behavioural Science – III 1 Foreign Language – III 2 MBAFR 20301 French MBAGR 20301 German MBASH 20301 Spanish MBAJP 20301 Japanese MBACE 20301 Chinese MBASI 20350 Summer Internship (Evaluation) ELECTIVE (Any six courses out of any two streams in a combination of 4+2 or 2+4 or 3+3) ENTREPRENEUR-SHIP & LEADERSHIP 4 1 1 2

9

Selection.MBAEL 20301 Creating & Managing New Ventures MBAEL 20302 Entrepreneurship & Entrepreneurial Process MBAEL 20303 Financing for New Ventures MBAEL 20304 Marketing for Entrepreneurs FINANCE & ACCOUNTING MBAFN 20301 Cost & Management Accounting for Decision Making MBAFN 20302 Infrastructure Project Management & Control MBAFN 20303 International Finance MBAFN 20304 Management of Financial Services MBAFN 20305 Security Analysis & Portfolio Management HUMAN RESOURCE MBAHR 20301 Industrial Relations & Labour Laws MBAHR 20302 Organizational Structure. Training & Development MBAHR 20305 Strategic Human Resource Management INTERNATIONAL BUSINESS MBAIB 20301 Global Trade in New Millennium MBAIB 20302 Institutions of International Trade Organization MBAIB 20303 International Economics Environment & Policy MBAIB 20304 International Trade Procedures & Documentation MBAIB 20305 Management of Foreign Transactions: A Banking Perspective INSURANCE MANAGEMENT MBAIR 20301 Application of General Insurance MBAIR 20302 Life Insurance – Underwriting and Claims MBAIR 20303 Regulatory Framework of Insurance MBAIR 20304 Risk Management & Insurance INFORMATION TECHNOLOGY MBAIT 20301 Business Process System MBAIT 20302 Management of Software Projects MBAIT 20303 Object Oriented Database Management System MBAIT 20304 Software Development MBAIT 20305 Web-enabled Business Processes MARKETING & SALES MBAMK 20301 Consumer Behaviour MBAMK 20302 Distribution Management and Logistics MBAMK 20303 Marketing of Services MBAMK 20304 Product & Brand Management MBAMK 20305 Rural Marketing OPERATIONS MANAGEMENT MBAOM 20301 Facility Planning & Total Productivity Maintenance MBAOM 20302 Productivity & Performance Management MBAOM 20303 Project Management MBAOM 20304 Supply Chain Management & Logistics MBAOM 20305 Total Quality Management & Six Sigma RETAIL MANAGEMENT MBART 20301 Fundamentals of Retailing MBART 20302 Merchandising & Category Management 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 - 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 - 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 - 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 . Design & HR Planning MBAHR 20303 Performance Management Systems MBAHR 20304 Recruitment.

MBART 20303 MBART 20304 MBART 20305 OTHERS MBAEY 20301 MBAUM 20301 MBAHU 20301 Distribution Network Franchising Management International Retailing Energy Audit Urban Management Scientific Advancements & Social Thinking TOTAL 2 2 2 2 2 2 1 1 1 1 1 1 - 3 3 3 3 3 3 35 FOURTH SEMESTER MBAGM 20401 Management in Action – Social.Inspiration. 3 1 4 Economic & Ethical issues MBAGM 20402 Managing Excellence (Non Credit 1 Course) MBABS 20401 Behavioural Science – IV 1 1 MBABS 20401 Business Communication – IV 1 1 Foreign Business Language – IV 2 2 MBAFR 20401 French MBAGR 20401 German MBASH 20401 Spanish MBAJP 20401 Japanese MBACE 20401 Chinese MBADI 20460 Dissertation (Commencing Sem–III) 9 ELECTIVE (Any six courses out of any two streams (same as in Sem III) in a combination of 4+2 or 2+4 or 3+3) ENTREPRENEUR-SHIP & LEADERSHIP MBAEL 20401 Corporate Entrepreneurship. Law & 2 1 3 Taxation MBAIB 20404 Sectoral Strategy for Export Marketing 2 1 3 MBAIB 20405 Strategic Functioning of Multinationals 2 1 3 INSURANCE MANAGEMENT MBAIR 20401 Commercial Insurance Underwriting & 2 1 3 Operations MBAIR 20402 Insurance Accounts & Fund 2 1 3 . 2 1 3 Dilemmas & Action MBAEL 20404 Technology & Innovation 2 1 3 FINANCE & ACCOUNTING MBAFN 20401 Advanced Accounts 2 1 3 MBAFN 20402 Corporate Tax Planning 2 1 3 MBAFN 20403 Financial Engineering 2 1 3 MBAFN 20404 Management of Financial Institutions 2 1 3 MBAFN 20405 Strategic Financial Management 2 1 3 HUMAN RESOURCE MBAHR 20401 Compensation Management & 2 1 3 Retention MBAHR 20402 Human Resource Information Systems 2 1 3 & HR Audit MBAHR 20403 International HR & Cross Cultural 2 1 3 Management MBAHR 20404 Managing Creativity & Building 2 1 3 Learning Organizations MBAHR 20405 Organizational Change & Development 2 1 3 INTERNATIONAL BUSINESS MBAIB 20401 Global Market Mix 2 1 3 MBAIB 20402 International Supply Chain 2 1 3 Management & Logistics MBAIB 20403 International Trade Accounting. Innovation 2 1 3 & Future Organization MBAEL 20402 Managing Entrepreneurial Firms & 2 1 3 Family Business MBAEL 20403 Organizational Leadership.

For non-credit courses. evaluation will be done but no credit units will be assigned. They will be reflected in the grade sheet with result as “satisfactory” or “Unsatisfactory”. 2. In case these are taken as an alternative to an elective course. Application & Improvement MBAOM 20404 Service Operations Management MBAOM 20405 World Class Manufacturing & Technology RETAIL MANAGEMENT MBART 20401 Mall Management MBART 20402 Visual Merchandising & Space Planning MBART 20403 Retail CRM & Promotional Strategy MBART 20404 Retail Supply Chain Management MBART 20405 E-Retailing OTHERS MBALW 20402 Global Legal Environment MBAME 20401 Event Management MBAHU 20401 Social Activism & NGOs TOTAL MBAIR 20403 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 - 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 - 3 3 3 3 3 3 3 3 35 Notes: 1. each of these courses will have 4 credit units and if taken as an additional course then each will be treated as non-credit course.Management Insurance Marketing & Client Management MBAIR 20404 Product Development & Pricing INFORMATION TECHNOLOGY MBAIT 20401 Business Data Networks MBAIT 20402 Enterprise Management MBAIT 20403 Information Security & Risk Management MBAIT 20404 Marketing of Software Solutions MBAIT 20405 Software Quality Assurance MARKETING & SALES MBAMK 20401 Advertising & Sales Promotion MBAMK 20402 Customer Relationship Management MBAMK 20403 Industrial Marketing MBAMK 20404 Retail & Mall Management MBAMK 20405 Sales Management OPERATIONS MANAGEMENT MBAOM 20401 Innovation & Theory of Constraints MBAOM 20402 Operations Strategy MBAOM 20403 Process Analysis. In semester III & IV. . a student can opt for one course of BSI/ EMC2 in each semester either as an alternative to one of the elective courses or as an additional course.

Marginal Costing & Management decision making. Excel Books . participants will build an increasingly sophisticated level of understanding of the language of accounting and its key concepts. S. Cost Classification and Allocation. 2005.Financial Accounting. 2006. In addition the course develops skills in interpreting earnings statements. Branches of accounting. Fund flow and Cash flow analysis. Inflation Accounting & Pricing decisions. Methods of Inventory Valuation. Vikas Publishing House References: • Narayanaswamy R. 2nd Ed. Issue & forfeiture. • Tulsian.2005. Depreciation Accounting. Fundamentals of Management Accounting. • Ghosh.Accounting for Management.T. Module II: Final Accounts Preparation. Excel Books. balance sheets.Finanacial Accounting –A Managerial Perspective. Module IV: Accounts for Companies Shares & Share capital.Curriculum & Scheme of Examination ACCOUNTING FOR MANAGEMENT Course Code: Course Objective: Participants in this course will develop the essential ability of all managers. Cost sheet & Tenders. Ratio Analysis. Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60 Text & References: Text: • Bhattacharya. MBAFN 10101 Credit Units: 04 Course Contents: Module I: Accounting Basics Introduction. to use complex accounting information as a platform for decision-making. Tata McGraw Hill.Financial Accounting. P. Determination of Existing and future capital requirement.PHI (Prentice Hall of India. Accounting for Management. As the course unfolds. Module V: Cost Accounting Elements of cost. Foundations. Legal requirements & SEBI guidelines for IPO. 2006 . 2006 . Module III: Financial Statement Analysis Relation and Comparison of Accounting data and using financial statement information. 2nd Ed. Module VI: Common Issues and recent trends in Accounting Accounting for Investments. Form and contents of Financial statements with reference to Indian Companies Act.K. J. Recording of transactions and classification. Reserves & Provisions.C. Ltd. • Banerjee.) • Maheshwari S N and S K Maheshwari. Vikas Publishing House Pvt. A. Analysis. Payroll Accounting. Adjustments. Cash book and Bank reconciliation statement. Accounting and management control. Accounting policies. This ability to analyze financial statements will enable participants to deal more effectively with strategic options for their businesses or business units. Activity Based Costing & responsibility Accounting. 2nd Edition. and cash flow reports. and Dearden.P. 2005 . Trial Balance & Errors.

National Income Analysis: Concept of National Income and Wealth. law of supply.individual demand and market demand.Objective. Foreign Exchange Market: Functions. Pricing And Output Decisions – Perfectly Competitive And Monopoly Markets Pricing And Output Decisions –Under Monopolistically Competitive Market-. Elasticity of supply Concept of elasticity of demand. Returns to scale and returns to a factor. Business Cycles: An Analysis of the Fluctuations in the Level of Economic Activity. Central Budget. Precautionary and Speculative Demand for Money. Managed Float.ECONOMIC ANALYSIS Course Code: Course Objective: To familiarize the students with theoretical concepts of modern Economic Analysis so that they can use these as inputs in managerial decision making process.Pull and Cost -Push Inflation. Saving Function and Investment Function. Money Market and Its Components. Models of Circular Flow of Money. Concept of an isoquant-. Price Discriminating Monopolist. Approaches to National Income Measurement. Factors Influencing Consumption Function. MBAEN 10101 Credit Units: 04 Course Contents: Module I: Nature and scope of economic analysis Nature and scope of economic analysis: its relevance for a manager. Exchange Rate Determination. Spot and Forward Exchange Rates.Incorporating Savings. Production analysis: production function-.income. cross.The Cournot Model.Douglas. Theorems on the price elasticity of demand. Module IV: Macro Economics Principles II Inflation and Deflation: Demand . National Income Aggregates. Supply function: determinants of supply of a product. Impact Of Inflation On Employment. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: . price and advertizing elasticity. Least cost combination of inputs for a firm. Components of Money Supply. Investment. Module II: An Analysis of the Objectives of a Business Firm Profit Maximization Model. Marris’s Model Of ‘Managerial Enterprise' Williamson’s Model Of 'Managerial Discretion. Capital Market and Its Functioning.Product Differentiation. Short run and long run. Flexible and Fixed Rates of Exchange. Cost function: cost and output relationship. Fiscal Policy: Direct and Indirect Taxes. Functions of Central Bank. Emphasis would be laid on the understanding of key economic variables both at micro and macro level which influence the business operations and strategies of the firm and the business environment under which they operate. Expansion path of a firm. Subjective And Structural. Demand forecasting-. Credit Policy and Its Implications on the Corporate Sector. Cobb. Factors Influencing the Business Environment. Foreign Trade and Government Sector. Business Environment: An Exogenous Variable. Concept of Deficit Financing. Monetary Policy: Objectives of Monetary Policy. Cost concepts: costs relevant for management decision making. Demand analysis: nature of demand for a product. Demand function and determinants of demand. Liquidity Preference Function.smooth curvature and right angle. Price Leadership Models.neo-classical. Models Of Oligopolistic Market :Price Rigidity-. Economies of scale: internal and external. Cartels And Collusion. Phases of Business Cycles. An Analysis Of Policies To Control Inflation. Price Level And Other Macro Economic Variables. Leontief. Game Theory And Strategic Behavior Module III: Macro Economics Principles I Economic Policy and Analysis: Macro Economic Variables and Functional Relationships. Concept of Investment Multiplier.need for forecasting and techniques of forecasting. Demand and Supply of Money: Transaction. Intervention by the RBI In The Forex Market. Deflation. Models of Income Determination: Keynesian Model and Neo-Classical Models. Consumption Function. demand by market segmentation.The Kinky Demand Curve Model Interdependence-. Bumoul’s Sales Maximization Model. Philips Curve. Applications of the concept of price elasticity of demand in business decisions.

S. 2nd Edition. D. Land Maheshwari. V.C. Managerial Economics. Ferguson. • Varshney. 9th Edition.• • Gupta. Third Edition.1993 Business Economics Macmillan.M and Chandler. • Chandra. H. The Economics of Money and Banking. 4th Edition. 2006. Managerial Economics.C and Lewis. L.. R. Tata McGraw Hill. Economics. • Salvatore. A. G. Managerial Economics. W.Tata McGraw Hill Peterson. 6th Edition. • Koutsoyiannis. D. Thomson-South Western . 5 the edition.R. Modern Economics. P. S Chand and Co. G. Prentice Hall of India References: • R Ferguson. R. John Wiley & Sons. International Economics.J and Rothschild. 2005. • Salvatore. • Goldfield. Project: Preparation Appraisal Selection Implementation and Review. S. 1994 Manageriaql.2006.

Module III: Law of Torts Meaning of tort – Contractual and Tortious Liability. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Gulshan SS (2003). Its importance. Excel Books. N. Doctrine of Caveat emptor. TMH Publications . 1872 Nature and kinds of Contracts. 1881 Meaning of Negotiability and Negotiable Instruments – Cheques Bill of Exchange and Promissory Note – Crossing of Cheques – Endorsement – Dishonour of Cheques. Module V: Negotiable Instruments Act. Rights of an unpaid Seller. MBALW 10101 Credit Units: 04 Course Contents: Module I: Legal Environment of Business Environment of Business. “Relevance of Business Law” • Singh Avtar “Elements of Mechantile Law” • Kapoor. “Elements of Mercantile Law”. Module II: Indian Contract Act. Memorandum and Articles of Association. Module VIII: Intellectual Property Laws (IPR) Overview of Law & Procedure relating to Patents . Powers and Liabilities of Directors and Winding up of Company. Provisions of Income Tax Act relating to individuals. Conditions and Warranties.ECONOMIC AND BUSINESS LEGISLATION Course Code: Course Objective: To give insight to various Business and Economic Laws so that the students are able to interpret the provisions of some of the important laws and apply the same in commercial and industrial enterprises. ND “Elements of Business Law”. Hire Purchase – Pledge – Mortgage – Hypothecation Lease. Performance and Discharge of Contract. Company Meetings and Proceedings. Application of Tortious Liability in Business Situations. Module VI: Elements of Company Law Meaning and types of companies. Prospectus and Issue of Shares. Calculation of Tax Liability under the head Salary Income. Delhi References: • Tulsian. Legality of Objects. Procedure for Filing Complaints. Breach of Contract and its Remedies. 1930 Sale and Agreement to Sell. Module IV: Indian Sale of Goods Act. Guarantee and Pledge. Passing of Property in Goods. Goods – Different types of Goods. Rights of Consumers. 1986 Need for Consumer Protection – Meaning of Consumer – Different redressal agencies for Consumers. Acceptance and Consideration. Infringement Module IX: Miscellaneous Acts Provisions of Central Sales Tax Act and Central Excise Act & Customs Act 1962. Legal environment of business. Module VII: Consumer Protection Act. Basic Elements of Law Relating to Agency. Formation of a company. Concepts related to offer. Principles Governing Capacity of Parties and Free Consent. Unfair Trade Practices. Trade marks & Copyrights. Share Capital and Shareholders.

Query handling. Compact Guide to MS . MS ACCESS as tools for understanding of DBMS concepts. 1998. Intranet and Extranet. e-governance perspective in India Advantages of Egovernance to a developing economy like India. Wheeler Publishing. Introduction of Network operating system Module IV: Internet Technologies Introduction to Internet. Concept of B2B. Advantages of Network Environment. Concept of Internet Banking and Online Shopping. Generations of software. Components. BPB Publications. John Wiley & Sons (Asia) Pte Ltd References: • Rajaraman. Tata McGraw-HILL Turbon. Forms (Develop a small application in MS-ACCESS using databases and forms as front end. e-commerce. B2C. DNS. Introduction to hardware and software .INFORMATION TECHNOLOGY AND BUSINESS APPLICATIONS Course Code: Course Objective: This course will expose students to developments in computer technology and understand the working of a computer system. .) Module III: Computer Networks: Introduction: Introduction to networking. Cracking. 1994. New Delhi. MS -Word. It will introduce end-user computing and build skills in using IT and understanding various technologies like. Spamming Etc. History and Future of e-governance. Security etc. internet DBMS concepts. Types of networking. Traditional file system.. and Ramani. Advantages and Disadvantages of each. Computers and Commonsense. Firewalls and Overview of IT-ACT 2000 Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • Peter Norton’s. Computer fundamentals.). S. Technology behind Internet. System Software (Operating Systems. 1994. • Bhatnagar. FoxPro • Mansfield. Computer Languages). Services of internet. V. Potter. (Piracy. Excel. Application of Internet. MBAIT 10101 Credit Units: 03 Course Contents: Module I: Introduction to computers Computer fundamentals: History and development of computers. • Manuals for Ms-Office. Computer architecture.Office.V. Prentice Hall of India. an Introduction to Computers. Module VII: Introduction to IS Security The IS Security.C. networking. Hacking. • Hunt and Shelly. Security Threats and remedies. Computers and Information Management. Types of DBMS Advantages and disadvantages of each. MS – Access. Benefits of DBMS over traditional file system. Types of software. Introduction to Computers. Protocols. C2C etc. Network . Advantages and Disadvantage of e-governance. 1999. Module VI: E-governance E-governance as an effective tool to manage the country’s citizens and resources. Prentice Hall of India. • Nagpal.. Basis concepts of Internet and IP Address. K. Introduction to Computers. Overview of Antivirus. Introduction of Mobile Technologies Module V: E-Commerce Introduction to E-Commerce and M-Commerce. Introduction to various application softwares Module II: DBMS Introduction to DBMS.

Gathering and Analyzing Data Module III: Understanding Consumer Behavior The factors influencing consumer behavior. Channel management decisions. New Product development. reaction patterns of various market players. vertical horizontal and multi channel marketing systems. adapting the price. Tata McGrow Hill • Marketing Management by Ramaswamy. The stages in the buying process. Length. Channel design decisions. Module II: Market research & environmental scanning Research. Product mix decisions and line management. Objectives. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Principles of Marketing by Philip Kotler 13th Ed. Social marketing. Module V: Managing Competition Analysing Competition.MARKETING MANAGEMENT Course Code: Course Objective: The objective of this course is to introduce the basic concepts of marketing and to develop a feel of the marketplace. PHI publications References: • Marketing Management by Rajan Saxena. Managing product life cycles. latest edition Ed. Relationship marketing. Channel functions and flows. line analysis. Strategic Planning. Product life cycles. direct marketing. Module IX: Managing the Integrated Communication Advertising. Namakumari . initiating and responding the price changes. stages in lifecycle and factors affecting each stage. Module VIII: Designing& managing value networks & marketing channels. and brand management. positioning. Primary and Secondary Research. latest edition. Module VI: Product Management Classification of products. cooperation and competition. Segmentation. stages of product development. factors effecting the buying decision. width and depth of a line. Conflict. targeting. Channel dynamics. public relations. Adoption process. Module X: Marketing implementation Formulating the marketing plan. MBAMK 10101 Credit Units: 03 Course Contents: Module I: Understanding Marketing Management The orientations towards market place. sales promotions. The industrial buying process Module IV: Segmentation. Module VII: Pricing Strategies Setting the price. the buying decision making process.

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Motivation and Job Performance Module III: Individual in the Group Group Processes. 2000. Allyn and Bacon.ORGANIZATIONAL BEHAVIOUR Course Code: Course Objective: The course aims to explore the core concept and theories of Organizational Behaviour at individual. Prentice Hall International. • Luthans. India. • Schermerhorn. 1983. Personality. Organizational Behavior: A Comprehensive Manual. Psychology: Its Principles and Meanings. Schools of Management Module II: Individual Learning. Hunt. Managing and Managers. MBAHR 10101 Credit Units: 04 Course Contents: Module I: Introduction to Self and Management The Transactional Analysis.L. 1996. J. H. L.E.N. • Srivastava. Developing Managerial Skills in Organizational Behavior. Cases and Readings.P. Behaviors in Organizations. Introduction to team. S. Jr.M. Organizational Behavior. Perception. J. • Robbins. Conflict Management. 1976. J. Module IV: Individual in the Organization Organizational Structure. Galgotia. R. Exercises. 1998. • Tosi. Power and Politics. The Challenges of Management. Beacon Books. Holt. S. Boston.P. & Carrol. Managing Organizational Behaviour. . R. & Baron. 1993. Excel Books. and Organizational Theory: The structure and design of organizations. Organizational Culture.. • Mainiero. 1998. S. N. The Practice and Study of Management. Tata McGraw – Hill India. Organizational Behavior. L. 1985. 1998. R. 1994. A.G. Organizational Behavior. • Ramnarayan. Managerial Dilemmas: Cases in Organizational Behaviour. group and organizational level through managerial application and standard human behaviour. • Greenberg. S.A. Rizzo. 1999. J. & Rao. F. Leadership. Prentice Hall of India.R. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Bourne. Prentice Hall International. John Wiley & Sons. & Tromley. Emerging issues in Management. & Osborn. S. McGraw – Hill International References: • Barat. Rinehart and Winston. • Robbins. Organizational Design. R. J.

Null Hypothesis & Alternative Hypothesis.K. Maximin. Time Series Analysis Module IV: Probability & Testing of Hypothesis Introduction of Probability Theories. Operations Research. MacMillan College Publishing Co.& Gupta M. Module VI: Linear Programming Introduction of Operations Research. Statistical Techniques. t-test.QUANTITATIVE METHODS IN MANAGEMENT Course Code: Course Objective: The aim of this course is to develop the understanding of the various Statistical models and Optimization Techniques used for decisions making in the functions of the management of any organization using contemporary computer-based technology MBAOM 10101 Credit Units: 03 Course Contents: Module I: Introduction Application of Statistics in Business & Management. Sultan Chand & Sons • Kapoor V. Regret & Laplace Criterion. & Rubin S.P. Assignment Problem & its solution.K. Scope and Models in Operations Research. Business Statistics. & Shannon P.. Essential of Business Statistics: A Decision Making Approach.R.W. Statistics for Management.F.Maximax. Nonparametric Tests (χ 2 Test) Module V: Decision Theory Decision Theory: Introduction of Decision Theory. 2006. Formulation of LPP. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • Levin R. 8th Ed. Introduction of Transportation Problems. 7th Ed. Decision Making under Risk. Measures of Dispersion Module III: Forecasting Techniques Correlation & Regression Analysis. Probability Distributions. Introduction of Linear Programming. 2006. Solution of LPP.Graphical Method & Simplex Procedure. F-test. Sultan Chand & Sons • Grobner D.I. A.EMV & EOL. Sampling & Sampling Distribution. 2005. 2006. Procedure of finding optimal solution. Sultan Chand & Sons • Sharma J. Z-test. .P. Decision Environments. • Gupta S. Operations Research: Theory & Application. 2007. 5th Ed. Prentice Hall Of India Taha H. 10th Ed. Minimax. Diagrammatic & Graphical Presentation of Data Module II: Summary Statistics Measures of Central Tendency. Operations Research: An Introduction.P. Concepts.. Prentice Hall of India References: • Gupta S. Addition & Multiplication Theorems. Decision Making under Uncertainty. Mac Millan India Ltd. Classification of Data. Duality.

Cambridge Business Communication. Raman –Prakash. Clarity. Cambridge . Text & References: • • • • Working in English. Oxford Echoes: Jha Madhulika: Orient Longman Practical English Usage.I Course Code: Course Objective: One cannot‘not communicate’. Jones. This course is designed to facilitate our young Amitians to communicate effectively by emphasizing on practical communication through refurbishing their existing language skills and also to bring one and all to a common take-of level.BUSINESS COMMUNICATION . MBABS 10101 Credit Units: 01 Course Contents: Module I: Fundamentals of communication Relevance of communication Effective communication Models of communication Effective use of language Module II: Tools of communication Proficiency in English – The international Language of business Building vocabulary (Denotative & connotative) Extensive vocabulary drills (Synonyms / Antonyms / Homonyms) One Word substitution Idioms & phrases Mechanics and Semantics of sentences Writing sentences that really communicate (Brevity. They will have to be programmed accordingly. Swan M . and Simplicity) Improving the tone and style of sentences Module III: Barriers to Effective use of language Avoiding clichés Removing redundancies Getting rid of ambiguity Euphemism Jargons Code switching Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours.

1st Edition 1997. American Media Pedler Mike.BEHAVIOURAL SCIENCE . Burgoyne John. EQ and SQ Relevance of EI at workplace Self assessment. Boydell Tom. Marc: Self Esteem. analysis and action plan Module IV: Managing Emotions and Building Interpersonal Competence Need and importance of Emotions Healthy and Unhealthy expression of emotions Anger: Conceptualization and Cycle Developing emotional and interpersonal competence Self assessment.I (SELF-DEVELOPMENT AND INTERPERSONAL SKILLS) Course Code: Course Objective: This course aims at imparting an understanding of: Self and the process of self exploration Learning strategies for development of a healthy self esteem Importance of attitudes and their effect on work behaviour Effective management of emotions and building interpersonal competence. A Manager’s Guide to Self-Development: Second edition. . MBABS 10102 Credit Units: 01 Course Contents: Module I: Understanding Self Formation of self concept Dimension of Self Components of self Self Competency Module II: Self-Esteem: Sense of Worth Meaning and Nature of Self Esteem Characteristics of High and Low Self Esteem Importance & need of Self Esteem Self esteem at work Steps to enhance Self Esteem Module III: Emotional Intelligence: Brain Power Introduction to EI Difference between IQ. analysis and action plan Module V: Leading Through Positive Attitude Understanding Attitudes Formation of Attitudes Types of Attitudes Effects of Attitude on Behavior Perception Motivation Stress Adjustment Time Management Effective Performance Building Positive Attitude Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References: • • Towers. McGraw-Hill Book company.

Dalip. First Edition. Bantam Books. Losoncy Lewis. 1995 Edition. Macmillan Gegax Tom. 1992 Edition. R... Dinkmeyer Don. Sage Publications. 1st Edition. The Skills of Encouragement: St. Dr. Dr. Goleman. Bantam Books Goleman. Singh. Stephen: Seven habits of Highly Effective People.• • • • • • • • Covey. Emotional Intelligence at work. Daniel: Working with E. .I. Daniel: Emotional Intelligence. 2002. 1999. Viva Books Pvt Ltd. Winning in the Game of Life: 1st Edition.. Lucie Press. Harmony Books Chatterjee Debashish. 1998 Edition. Khera Shiv: You Can Win. Leading Consciously: 1998 1st Edition. Simon & Schuster Ltd.

. s’appeler. 8. 7. Décrire des objets 5. masculin et féminin des adjectifs de nationalité tu. comparatifs et superlatifs. avoir. 2. s’adresser poliment à quelqu’un 2. pronoms toniques. elle sujets. habiter. identifier des objets. vous sujets. faire un achat. complément du nom avec de. être. communiquer ses coordonnées Unité 2: Objets 1. 9.. quel interrogatif adjectifs possessifs (1). 3. Nommer des objets.pas/pas de. 2: pp.. réponse Si Prépositions de lieu. pronom on Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: le livre à suivre : Français. il. articles indéfinis. verbes parler. 5. ce qu’on fait 5. ? article défini.. qui est-ce ? qu’estce que . c’est moi/c’est toi verbes faire. être. se présenter.FRENCH .I Course Code: Course Objective: To familiarize the students with the French language • with the phonetic system • with the accents • with the manners • with the cultural aspects To enable the students • to establish first contacts • to identify things and talk about things MBAFR 10101 Credit Units: 02 Course Contents: Unité 1. ne. entrer en contact : dire tu ou vous. aller. c’est/il est + profession. vendre. pluriel des noms Je. 10. 01 to 37 Contenu lexical: Unité 1: Premiers contacts 1. verbes parler. il manque. connaître. Dire ce qu’on possède. expliquer leur usage 2. comparer des objets. question négative. expliquer ses préférences Contenu grammatical: 1. discuter le prix.Com (Débutant) . présenter quelqu’un 3. masculin et féminin des noms. 3.. question avec est-ce que ?. 6. dire où on travaille. 4. Monter et situer des objets 4. il y a/qu’est-ce qu’il y a accord et place des adjectifs qualificatifs.. pour + infinitif verbe avoir. épeler 4.

pale. wie geht’s?: Danke gut!. Guten Abend!. arbeiten. Examination Scheme: Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60 Text & References: • • • • • Wolfgang Hieber. geography. “Wie viel kostet das?” Module X: Revision list of Question pronouns W – Questions like who. how. when. Module V: Articles The definite and indefinite articles in masculine. Deutsche Sprachlehre für Ausländer P. Deutsch Interessant . Eatables. Guten Tag!. Module VII: Pronouns Simple possessive pronouns. colorless. Module IX: Numbers and calculations – verb “kosten” The counting. wohnwn. Sprachkurs Deutsch Schulz Griesbach .1. which will later help them to strengthen their language. Lernziel Deutsch Hans-Heinrich Wangler. 2 & 3 Rosa-Maria Dallapiazza et al. Tangram Aktuell A1/1. All Vegetables. trinken. how much. etc. dark. so la la!. nationalities and their languages To make the students acquainted with the most widely used country names. Danke sehr!. lernen. prima!. Vielen Dank!. etc. the use of my. what. nicht so gut!. modes of Transport Module VI: Professions To acquaint the students with professions in both the genders with the help of the verb “sein”. subtraction. Es geht!. feminine and neuter gender.L Aneja . colorful. etc. Hallo. sehr gut!. To give the students an insight into the culture. Gute Nacht!. kommen. ausgezeichnet!. Greetings: Guten Morgen!. political situation and economic opportunities available in Germany MBAGR 10101 Credit Units: 02 Course Contents: Module I: Introduction Self introduction: heissen. Furniture. etc. (es tut mir Leid!). Module III: Phonetics Sound system of the language with special stress on Dipthongs Module IV: Countries. miserabel! Module II: Interviewspiel To assimilate the vocabulary learnt so far and to apply the words and phrases in short dialogues in an interview – game for self introduction. Animals. where. family Tree with the help of the verb “to have” Module VIII: Colours All the color and color related vocabulary – colored.GERMAN . light. read and write in the language with the help of the basic rules of grammar. All personal pronouns in relation to the verbs taught so far.I Course Code: Course Objective: To enable the students to converse. Danke!. multiplication and division to test the knowledge of numbers. their nationalitie and the language spoken in that country. your. Fruits. plural structures and simple calculation like addition. how many.2 . The family members. which.

Nieder. Deutsch als Fremdsprache 1A.• Braun. Schmöe. Grundkurs .

How to present/ introduce each other). professions. nationalities. Exercises highlighting usage of Ser and Estar. the fact that spanish adjectives have to agree with gender and number of their nouns. Revision of numbers and introduction to ordinal numbers. the language. Module V Time. Some adjectives. Latin America.Revision of ‘Saludos’ and ‘Llamarse’. En Directo I A Español Sin Fronteras . Introduction to numbers 1-100.SPANISH – I Course Code: Course Objective: To enable students acquire the relevance of the Spanish language in today’s global context. how to greet each other. Module III Concept of Gender and Number Months of the years. demonstrative pronoun (Este/esta. seasons. Colors. days of the week. the culture…and the relevance of Spanish language in today’s global context. Module IV Introduction to SER and ESTAR (both of which mean To Be). Goodbyes (despedidas) The verb llamarse and practice of it. Aquel/aquella etc) Module VI Introduction to some key AR /ER/IR ending regular verbs. physical/geographical location. How to present / introduce each other using basic verbs and vocabulary MBASH 10101 Credit Units: 02 Course Contents: Module I A brief history of Spain. Introduction to alphabets Module II Introduction to ‘Saludos’ (How to greet each other. Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: • • Español.

Learning Outcome  Students can speak the basic language describing above mentioned topics Methods of Private study /Self help  Handouts. Asking and answering to small general questions Module II: Cardinal Numbers Numerals. everyday routine etc. possession. Days.JAPANESE . MBAJP 10101 Credit Units: 02 Course Contents: Module I: Salutations Self introduction. Expression of time and period. audio-aids. Future tense Module IV: Prepositions Particles.I Course Code: Course Objective: To enable the students to learn the basic rules of grammar and Japanese language to be used in daily life that will later help them to strengthen their language. party. Adjectives to describe a person Module VII: Schedule Time Table. friend’s house etc. Forming questions Module V: Demonstratives Interrogatives. pronoun and adjectives Module VI: Description Common phrases. Module VIII: Outings Going to see a movie. and self-do assignments and role-plays will support classroom teaching Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: Text: • Teach yourself Japanese References: • Shin Nihongo no kiso 1 . months Module III: Tenses Present Tense.

How to make interrogative sentences ending with “ma”. Measure words Days and Weekdays. Worker. “shui”. A brief self introduction – Ni hao ma? Zaijian! Use of “bu” negative. Numbers.) Practicing of Tones as it is a tonal language. as it is called in Chinese. Doctor.CHINESE – I Course Code: Course Objective: There are many dialects spoken in China. different languages and Countries. The course aims at training students in practical skills and nurturing them to interact with a Chinese person. The most widely spoken forms of Chinese are Mandarin. but the language which will help you through wherever you go is Mandarin. Use of guixing. Maps. Changes in 3rd tone and Neutral Tone. Wu and Xiang. Hakka. Gan. etc. Structural particle “de”. Use of interrogative particle “shenme”. “ma” and “nar”. Getting to know each other. Use of “you” – “mei you”. Module V Family structure and Relations. Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EEI 60 Text & References: • “Elementary Chinese Reader Part I” Lesson 1-10 . The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin. have tea …………. Use of “Nin” when and where to use and with whom. Min. the language of Mainland China. Cantonese. or Putonghua. Practicing chart with Initials and Finals.. Use of verb “zuo” and how to make sentences with it. (CHART – The Chinese Phonetic Alphabet Called “Hanyu Pinyin” in Mandarin Chinese. dialogue and retell. Are you busy with your work? May I know your name? Module IV Use of “How many” – People in your family? Use of “zhe” and “na”. Module II Greetings Let me Introduce The modal particle “ne”. Use of Please ‘qing” – sit. MBACE 10101 Credit Units: 02 Course Contents: Module I Show pictures. Businessman. Teacher. Module III Attributives showing possession How is your Health? Thank you Where are you from? A few Professions like – Engineer.

scenario analysis and SWOT Analysis. Strategic Advantage Profile (SAP).BUSINESS ENVIRONMENT AND STRATEGIC ANALYSIS Course Code: Course Objective: At the end of course the student will understand: The principles of management and their relevance in business. Module II: Role of environment on strategy Change in business environment consequent to economic reform. levels of Strategy. MNC’s role.. Strategic analysis. • Thomson & Strickland. MBAGM 10201 Credit Units: 03 Course Contents: Module I: Introduction Introduction to planning. 1988. Patterns of Strategy Development. McGraw Hill. Strategic Planning: Formulation of corporate strategy text and cases. • Jausch & Glueck. Business World. financial services. Ethical issues. PHI References: • Pearce John ‘A & Robinson R. Module V: Globalization and Ethical issues and their impact on strategy Concept of Multinational. Competitor analysis. Business India. 1997.. 1st Ed.S. Business policy and Strategic Management. industrial policy..B. Difference between traditional and contemporary business management. Concept of Corporate Strategy. private sector. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Ramaswamy and Namakumari. Transactional companies. Business Today .B. Impact of environment on strategy.T. environmental analysis and dealing with uncertainty. International. Global. 5th Ed. evolution of strategic Management. The role of global village concept in strategy formulation. Macmillan India Ltd. Strategic Management: Strategy Formulation and Implementation. trade policy. AI. Business Policy and Strategic Management. An introduction to corporate ethics. Vision and Business Definition Module IV: Strategic Analysis Environmental Threat and Opportunity Profile (ETOP). Why firms should make ethical choices. 3rd Ed. Publishers & Distributors • Regular reading of all latest Business journals: HBR. Industry Analysis. Corporate vigilance. 12th Ed. market analysis. Globalization. macro reform. Strategic analysis of various industries. Module III: Mission.. 1999.

J. Financial and Operating Leverage Module III: Financing Decisions Capital Structure and Cost of Capital. 8th Ed. R and Neale. I. Financing of Working Capital. 2nd Ed. Management of Inventory. 2006. S. Operating Cycle Analysis. R.Financial Environment. MBAFN 10201 Credit Units: 04 Course Contents: Module I: Introduction A Framework for Financial Decision-Making. 6th Ed. A. 2004. Principles of Corporate Finance. Tata McGraw Hill. Vikas Publishing House . References: • Damodaran. Management of Cash and Marketable Securities. Corporate Finance: Theory and Practice.C. Changing Role of Finance Managers. Galgotia Publishing Company. • Van Horne. C. Financial Management and Policy. Risk and Return. 1999. B..M. 9th Ed. Management of Receivables. Marginal Cost of Capital Module IV: Capital Budgeting Estimation of Cash Flows. 12th Ed. P. It is also aimed to develop the understanding of the financial environment in which a company operates and how it copes with it. Tata McGraw Hill • Pike. Objectives of the firm Module II: Valuation Concepts Time Value of Money. Financial Management: Theory and Practice. Concepts and Problems. 1998. Prentice Hall of India. 1999. and Myers.. Wiley & Sons. Risk analysis in Capital Budgeting – An Introduction Module V: Working Capital Management Factors Influencing Working Capital Policy. Financial Management. Issues Involved in Capital Budgeting. Prentice Hall of India • Rustagi.P. Module VI: Dividend Policy Decisions An introduction: Different Schools of Thought on Dividend Policy Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60 Text & References: Text: • Chandra. 2006. • Brearly.FINANCIAL MANAGEMENT Course Code: Course Objective: The objective of this course is to develop an understanding of short-term and long-term financial decisions of a firm and various financial tools used in taking these decisions. Pandey. 2006.. A. Corporate Finance and Investment: Decisions and Strategies. R. Criteria for Capital Budgeting Decisions.. Financial Management: Theory..

International Intermediaries – EMC’s. Macro economic objectives. Module IV: Product and Promotion Strategy in International Marketing The international product and its life cycle. FIBC. International Business • Khurana PK . PR. culture analysis. Role of Services in global economy. Global Business Review (Sage Publications). Module VI: India’s International Policy and Impact on Economy Government measures and export incentives. Intellectual property. Local presence – Inter firm co-operation. Global branding and different positioning of the same brand in different countries. International Marketing Management References: • Harvard Business Review. legal differences hofstede model. etc. Media advertising. New trade theory. Trading Companies.). Regional Economic groups (EEU. Merger’s and Acquisitions. World Bank. MBAMK 10201 Credit Units: 03 Course Contents: Module I: Overview Need. sourcing newly emerging democracies.I’s. MNC’s and Globalisation. Dumping & legal aspects. Strategies employed by Indian companies to sustain globally. Socio cultural environment – culture defined. Pricing policies – Marginal cost. International Business Keegan. Franchising. Global Forum – ITC Geneva • Czinkota . Balance of trade/payments. Global Market Entry Strategies – Export/Import. Module III: Environment and Global Marketing Economic Environment. cost plus. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Daniels & Lee. Political risk. Services export from India. Contrast in domestic and international marketing. Global Marketing • Varshney & Bhattacharya. Licensing. marketing in international business and global forces transforming the international business today. Trade Fairs.INTERNATIONAL MARKETING MANAGEMENT Course Code: Course Objective: The course aims at exposing the students to the global business activities. Tasks. Transfer price. Module II: International Business Entry & Development Strategic effects of going international. Export Marketing . DA/DP. Global product policy. Advance. FDI. Market oriented. Scope. Function of WTO. The course would develop a general perspective about managing international business both in operational as well as strategic context. Exim policy. Political & Legal Environment – Embargoes & sanctions. Gray market. Role of Indian banks & F. Counter trade. elements of culture. NAFTA. legal factors. Export payment methods – L/C. Current stand on WTO. Module V: Pricing for International Market Key factors in global pricing & methods. EPRG Framework. ECGC services.

• Management Information System. Kanishka Publishers. This course will equip the students with understanding of role. Landon. • MIS:. Macmillan Business Books. Module VI: Introduction to SAD System Analysis and Design.Bhaskara Rao. Wadwha. Tata McGraw-Hill References: • Management Information System. P.MANAGEMENT INFORMATION SYSTEMS Course Code: Course Objective: Information Systems (IS) enables new approaches to improve efficiency and efficacy of business models. • MIS and Corporate Communications. Thomson Leaning/Vikas Publications Management Information Systems. Module III: Architecture & Design of IS Architecture. W. CRM and Ecommerce.Goyal. Effy OZ. Systems Approach and introduction to Information Systems. Module IV: Decision Making Process Programmed and Non. MBAMS 10201 Credit Units: 03 Course Contents: Module I: Basic Concepts of Information System Role of data and information. Business Process. Tata Mc Graw Hill Publication. Organization structures. Management Information System. . Kenneth C. Jimmy Dawar. integration and automation of business functions and developing business models. The objective of the course is to help students integrate their learning from functional areas. Pearson Education. D. Expert Systems and Artificial Intelligence. Raj K. James A.S Jawadekar. development and maintenance of Information Systems. decision making process in an organization and role of Information Systems to have a vintage point in this competitive world.Managing the digital firm. David Kroenke. Tata Mc Graw Hill Publication. • MIS:. ERP.P. Total Quality Management and Enterprise Management System viz. Module II: Types of IS Resources and components of Information System. advantages and components of an Information System. Models and Approaches of Systems Development. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • Management Information Systems.Programmed decisions.Landon. value and risk of IS. Jane P. O’Brein. Factors of success and failure. Decision Support Systems. Executive Support Systems and Strategic Information Systems. Centralized and Decentralized Information Systems. Role and advantages of Transaction Processing System. Models and approaches to DSS Module V: Introduction to Enterprise Management technologies Business Process Reengineering.Management Perspective. SCM.

Methods – Interview.MANAGING HUMAN RESOURCES Course Code: Course Objective: The course aims at offering students a comprehensive. New Delhi • Mathis R L and Jackson J H (2006). Human Resource Management.. Global trend & their Influence on HR practices Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Snell S and Bohlander G (2007). Indian Edition. Industrial disputes. HRM functions. potential appraisal. Human Resource Information System (HRIS). Wage regulations in India. strategic compensation. HRM models. TMH . Human Resource Management. References: • Dessler G (2005). Recruitment. components of pay structure. Grievance handling Module VI: Global trends in HRM HR in the global village. Collective Bargaining. Human Resource Management. It further aims at building strong understanding of the subject and its application in the corporate world. Workers Participation and Management. Module V: Employee Relations Overview of Industrial Relations. Tests. Strategic Human Resource Planning. changing Role of HR. Human Resource Development and Strategic Human Resource Management. Placement and Induction Module III: Training & Developing of Employees Training and Development. Career Development Module IV: Managing Compensation Job evaluation. . Understanding of performance management systems. Cengage Learning (Thomson Learning). HR Audit. MBAHR 10201 Credit Units: 04 Course Contents: Module I: Human Resource Management in perspective Nature and scope of HRM. Indian Print. Job Description. methods of job evaluation. HR Environment . Designing and administration of wage and salary structure. understanding concepts of personnel management. Selection Process. current and industry based insight to the human resource management function. Module II: Meeting Human Resource Requirements Job Analysis. Cengage Learning (Thomson Learning). 10th Edition. equity theory.

Questionnaire Design: Steps in constructing a questionnaire. Prentice Hall Of India • Beri. ordinal and nominal scales. Market Research. Alvin C and Bush. South Western References: • Luck. It aims at providing the relevant inputs to the participants so that they could study systematically various complex management problems and provide information and solutions for the same. t.Probability and non.0 for analyzing the data for marketing research. Multidimensional scaling and perceptual mapping. Semantic differentiation method etc. David J And Rubin. Sales research and Advertising research Examination Scheme: Components Weightage (%) P 10 C 10 CT 20 EE 60 Text & References: Text: • Malhotra. Dawn. conjoint analysis. Market research on the Internet Module II: Data collection methods Observation Methods and Questionnaire Method. Ronald S. Tabulation of the collected data Module IV: Data analysis . Marketing Research: Methodological Foundations. Projective techniques. Lacobucci. Common Problems Encountered when preparing the marketing research report. Tata McGraw Hill • Thomas H. Pearson Education Software: Students can use SPSS 15. Data analysis-III: Over-view of Multivariate Techniques-Factor analysis. Naresh. John Wiley And Sons. Ronald F: Marketing Research. Besides the course work. interval. Cluster analysis Module V Pre-Writing Considerations. Wancott and R. Presenting the Research Report Module VI Selected applications of marketing research: Identifying market segments. New York.I Tests of significance Z. Applications of marketing research. Research Design: Exploratory. Application of sampling methods to marketing problems. types of questions. Attitude measurement and Scaling techniques: Ratio. Data analysis-II: Correlation and Regression techniques. sample selection methods. Gilbert A. Descriptive and Experimental research designs. 5 th Edition.MARKET RESEARCH AND REPORT PREPARATION Course Code: Course Objective: This course in marketing research aims at familiarizing the participants of the MBA program with scientific research and its various methods in the field of management.probability. Introductory Statistics for Business and Economics. Thurstone scale. Wancott.. Minimizing fieldwork errors. 8th Edition. Module III: Data collection and field force Field work procedure. F and chi-square. • Burns. Sampling decisions: Sampling frame. Product research. The focus of the course is applied and decisional. Second Edition. sample size. the participants shall be required to undertake a market research project incorporating the research techniques studied during the semester MBARM 10201 Credit Units: 04 Course Contents: Module I: Nature and scope of marketing research Marketing research as input in decision making process. Seventh Edition. The software is available in the computer lab. Format of the Marketing research report. Likert’s scale.6th Edition-PHI • Churchill. . Marketing research and marketing information system. Marketing Research. Planning a research project: Problem identification and formulation. Gc. Marketing Research. Common sources of error in the field work.

Johnston 1995. Operations Management. Inc. Hardland. 1994. Service Management and Operations.E. 2nd Ed. Pitman Publishing • Waters D. Butterworth Heinmann • Krajewski L. Modern Production Operations Management.OPERATIONS MANAGEMENT Course Code: Course Objective: The aim of this course is to develop the understanding of the strategic and operational issues in the operational/manufacturing environment of any organization and the various decisions involved the operational activities and the methods by which best possible alternative decision can be taken. Operations Management. and Jones P. Inventory Planning. Strategic Operations Management. MBAOM 10201 Credit Units: 04 Course Contents: Module I: Introduction Introduction of operations function and Production & Operation Management. All India Publishers & Distributers • Haksever.J. Selection and Management of Product Technology. 1997. 1996. Operations Management: Strategy and Analysis. Prentice Hall International. Harrison.K. • Buffa E. 5th Ed. Input transformed and transforming resources in service and manufacturing units.B. McGraw-Hill International Editors • Lee S. . Materials and Capacity Requirement Planning. Lamming R. Render. Jr and Ebert R. References: • Brown S. 1997. 1st Ed.J. Designing the facility location and layout. and Sarin R. Module III: Operating Decisions Planning Production Schedules. 1st Ed. Production and Operations Management: Concepts. 1992. Operations Management. Quality and Reliability. JIT Manufacturing. Aggregate Planning and Master Production Scheduling. Improving the Operations Process. Bessant J. AddisonWesley • Slack. & Schniederzans M. Operations Management: Producing goods and services.M. Using Operations as an competitive advantage. Long-range Capacity Planning. Addison-Wesley • Dilworth J. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text : • Adam E. Chambers. 8th Ed. Models and Behavior. John Wiley & Sons. 4 th Ed.. & Ritzman L.S. Forecasting in POM. Prentice Hall of India. Maintenance Management.. Russell & Murdick 1990.P. 1996. Module IV: Controlling and Improvement Decision Controlling the Operations for Productivity. Transformation process. Quality Control.J. Module II: Strategic Decisions Planning and Designing the products/services.. 2000. Planning and Scheduling Services Operations. Total Quality Management.

MBABS 10201 Credit Units: 01 Course Contents: Module I: Communication in Practice Verbal Communication Communication Networks Developing writing skills Inter. Text & References: • • • • Business Communication. They will have to be programmed accordingly. Raman –Prakash.office communication Memos Notices Circulars Agenda and Minutes Business Report writing Resume writing Module II: Cross Functional Communication Marketing/ Integrated marketing communication Project management communication Human Resource communication Financial Communication Module III: Communication for Public Relations Functions and activities of PR Reputation Management Building Corporate Image and Identity Negotiation Techniques 1. 2.BUSINESS COMMUNICATION . Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. Thomson Understanding Human Communication.II Course Code: Course Objective: This course is designed to hone the PR skills of the budding managers and enable them to be an integral part of the corporate communication network. Oxford The Oxford Handbook of Commercial Corrospondence. Penrose. Ashley A.Thomson Business Communication.9/e. OxfordBusiness Communication for Managers: An Advanced Approach.office communication The business letters E mail – Netiquette (etiquette on the mail) Intra. The Verbal Communication (oral and written) will be the lingua franca of this endeavour. Krizan. Adler R Oxford .

BEHAVIOURAL SCIENCE . Impersonal and Interpersonal Communication Guidelines for developing Human Communication skills Relevance of Behavioral Communication in relationship management Module II: Managing Individual Differences in Relationships Principles Types of issues Approaches Understanding and importance of self disclosure Guidelines for effective communication during conflicts Module III: Communication Climate: Foundation of Interpersonal Relationships Elements of satisfying relationships Conforming and Disconfirming Communication Culturally Relevant Communication Guideline for Creating and Sustaining Healthy Climate Module IV: Interpersonal Communication Imperatives for Interpersonal Communication Models – Linear. Wood. Beebe and Redmond. Belinda: Effective Communication for Managers. Effective Communication: United States of America • Beebe. Allyn and Bacon Publishers. 1996. maintaining and terminating IPR Direct and indirect strategies of terminating relationship Model of ending relationship Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References: • Vangelist L.II (BEHAVIOURAL COMMUNICATION AND RELATIONSHIP MANAGEMENT) Course Code: Course Objective: This course aims at imparting an understanding of: Process of Behavioural communication Aspects of interpersonal communication and relationship Management of individual differences as important dimension of IPR MBABS 10202 Credit Units: 01 Course Contents: Module I: Behavioural Communication Scope of Behavioral Communication Process – Personal. Interpersonal Communication everyday encounter • Simons. . Allyn and Bacon • Julia T. Mark N. Superior and Subordinate Initiating and establishing IPR Escalating. Anita. Knapp. 1997 1st Edition Cassell • Harvard Business School. Naylor. Symmetrical and Parallel Types – Self and Other Oriented Steps to improve Interpersonal Communication Module V: Interpersonal Relationship Development Relationship circle – Peer/ Colleague. Christine. Interaction and Transaction Patterns – Complementary. Inter Personal Communication and Human Relationships: Third Edition. Interpersonal Communication.

nombres ordinaux 8. une interdiction. lundi prochain 6. verbes : aller. expression indiquant la date. demander la note 2. dire la date.. partir . verbe pouvoir + infinitif. en/au+pays 9. exprimer un conseil. pourquoi. parler de ses habitudes au travail. de quel Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: le livre à suivre : Français. impératif présent (1). ? 4.. parler de ses déplacements. questions avec est-ce que ? à et en + moyen de transport. raconter sa journée 3. expliquer un itinéraire 3..FRENCH . il est interdit de 10. questions avec d’où. acheter un billet de train. 4: pp. des horaires 2. consulter un tableau d’horaires Contenu grammatical: 1.II Course Code: Course Objective: To enable the student • to talk about his time schedule • to talk about travel MBAFR 10201 Credit Units: 02 Course Contents: Unité 3. ? Parce que . le lundi. réserver une table au restaurant Unité 4: Voyage 1. venir.Com (Débutant) . verbes impersonnels 5. les prépositions à et de : aller à venir de 3. où. situer sur une carte 4.par où. adverbes de fréquence. une obligation 5. 42 to 72: Contenu lexical: Unité 3: Emploi du temps 1. verbes devoir+infinitif. de ses loisirs 4. à quel. réserver une chambre d’hôtel. demander et donner l’heure. question avec à quelle heure ? adjectifs démonstratifs 2. parler du temps qu’il fait 5. fixer rendez-vous (au téléphone par e-mail). il faut+ infinitif. adjectif tout 7. verbes pronominaux au présent. adjectifs possessifs (2)..

Adverbs of time and time related prepositions Module II: Irregular verbs Introduction to irregular verbs like to be. read and write in the language with the help of the basic rules of grammar.L Aneja . Module III: Separable verbs To comprehend the change in meaning that the verbs undergo when used as such Treatment of such verbs with separable prefixes Modules IV: Reading and comprehension Reading and deciphering railway schedules/school time table Usage of separable verbs in the above context Module V: Accusative case Accusative case with the relevant articles Introduction to 2 different kinds of sentences – Nominative and Accusative Module VI: Accusative personal pronouns Nominative and accusative in comparison Emphasizing on the universal applicability of the pronouns to both persons and objects Module VII: Accusative prepositions Accusative propositions with their use Both theoretical and figurative use Module VIII: Dialogues Dialogue reading: ‘In the market place’ ‘At the Hotel’ Examination Scheme: Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60 Text & References: • • • • • • Wolfgang Hieber.1.2 Braun. Tangram Aktuell A1/1. months. seasons. To give the students an insight into the culture. Deutsche Sprachlehre für Ausländer P. 2 & 3 Rosa-Maria Dallapiazza et al. which will later help them to strengthen their language. lessen. (fahren. Sprachkurs Deutsch Schulz Griesbach . political situation and economic opportunities available in Germany Introduction to Grammar to consolidate the language base learnt in Semester . Weekdays. to learn the conjugations of the same. Lernziel Deutsch Hans-Heinrich Wangler. essen. sprechen und ähnliche). and others. Grundkurs . Nieder. geography. schlafen. Deutsch als Fremdsprache 1A. Schmöe.I MBAGR 10201 Credit Units: 02 Course Contents: Module I: Everything about Time and Time periods Time and times of the day. Deutsch Interessant.GERMAN – II Course Code: Course Objective: To enable the students to converse.

my school/institution. computer/internet related vocabulary Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: • • Español.SPANISH – II Course Code: Course Objective: To enable students acquire more vocabulary. Español Sin Fronteras . Introduction to root changing and irregular AR/ER/IR ending verbs Module III More verbal phrases (eg. objects etc. Module II Some more AR/ER/IR verbs. Simple texts based on grammar and vocabulary done in earlier modules. Dios Mio. Verbal Phrases to understand simple texts and start describing any person or object in Simple Present Tense.descriptions of people. Module IV Possessive pronouns Module V Writing/speaking essays like my friend. grammar. poco). adverbs (bueno/malo. bastante. Que lastima etc). mucho. En Directo I A. my house. myself…. MBASH 10201 Credit Units: 02 Course Contents: Module I Revision of earlier modules. muy.

At a post office. audio-aids. Module VII: Conversations Situational conversations like asking the way. visiting and watching movies in Japan and culture center every Friday at 6pm. hospital etc. Learning Outcome  Students can speak the language describing above-mentioned topics. Methods of Private study/ Self help   Handouts. Course Contents: Module I: Verbs Transitive verbs.II Course Code: Course Objective: To enable the students to converse in the language with the help of basic particles and be able to define the situations and people using different adjectives. Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: Text: • Teach yourself Japanese References: • Shin Nihongo no kiso 1 . Inviting somebody for lunch. Module V: Invitations and celebrations Giving and receiving presents.JAPANESE . Module IV: Adverbs Different adverbial expression. and self-do assignments. family Module VIII: Illness Going to the doctor. articles and likes and dislikes. intransitive verbs Module II: More prepositions More particles. dinner. movie and how to accept and refuse in different ways Module VI: Comprehension’s Short essay on Family. Use of library. no smoking etc. Module III: Terms used for instructions No parking. Friend etc.

it mean horse and “ma” with the first tone is Mother. months in a year etc. Making an Inquiry – What time is it now? Where is the Post Office? Days of the week. 10:30 P. bed. Morning. Is Chinese difficult? Module IV Counting from 1-1000 Use of “chang-chang”. etc Going to the buy clothes …. More sentence patterns on Days and Weekdays. Expression ‘yao”. I also like swimming. wais hang. morning 3:58. night. Afternoon. Learning to say useful phrases like – 8:00. Module V The verb “qu” Going to the library issuing a book from the library Going to the cinema hall. eg what is placed where and how many things are there in it? Review Lessons – Preview Lessons. “xiang” and “yaoshi” (if). everyday. “ma” with a third tone. Practice using the language both by speaking and by taking notes. house or hostel room. the language of Mainland China. MBACE 10201 Credit Units: 02 Course Contents: Module I Drills Practice reading aloud Observe Picture and answer the question. evening. “gen”. chair. Saying the units of time in Chinese. etc. Days of week. When you say. Description of room. Night. xia Furniture – table. “Whose”??? Sweater etc is it? Different Games and going out for exercise in the morning. buying stamps Going to the market to buy things. and same syllables with different tones mean different things. bookshelf. The course aims at training students in practical skills and nurturing them to interact with a Chinese person. I am learning Chinese. Evening. one hour. Use of interrogative pronoun – “duoshao” and “ji”. Module II Where do you live? Learning different colors. to begin.. Tones of “bu” Buying things and how muchit costs? Dialogue on change of Money. Introduction of basic sentence patterns. rising and rising/falling)..M. afternoon. Glad to meet you. Tone practice. Examination Scheme: . Comprehension and answer questions based on it. etc. Measure words.. to end …. How to tell time.CHINESE – II Course Code: Course Objective: Chinese is a tonal language where each syllable in isolation has its definite tone (flat. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin.. 11:25. Months in a year.. Use of Preposition – “zai”. buying tickets Going to the post office. falling. Hobby. Etc. Module III Use of words of location like-li.

Components Weightage (%) V 10 H 10 CT 20 EEI 60 Text & References: • “Elementary Chinese Reader Part I” Lesson 11-20 .

Module V: Strategic Choice (Modern Rules) Coevolving. 1977. strategy as simple rules.I. Free press. John Wiley and sons • Regular reading of all latest Business Journals: HBR.. Business policy and Strategic management. Business Today. 2001. Cost advantage. Strickland’s Grand Strategy Selection Matrix.. • Thomson & Strickla d. . Competitive Advantage: Creating and sustaining superior performance. Measurement of performance in various business and effect of strategies. 3rd Ed. Business policy and Strategic Management. competitor. complementary products and competitive advantage strategic vision vs. Generic competitive strategies. advantages and disadvantages of offensive strategies. Publishers & Distributors. substitution. References: • Pearce John A & Robinson R B. Balanced Scorecard concepts and applications. A. Various models – BCG. MBAGM 20301 Credit Units: 04 Course Contents: Module I: Value Chain Analysis and Competitive Advantage Competitive scope and value chain Module II: Strategic Choice – Traditional Approach Strategic Alternatives. Strategic Management: Strategy Formulation and Implementation. 5th Ed. • Aaker David Strategic Market Management. Module IV: Offensive and Defensive Competitive Strategies. A. advantages and disadvantages of defensive strategies. The methods and techniques of strategic choice and strategic implementation over different industries...S. • Porter Michael. The principles of management and their relevance in business. Business India. SWOT and it’s Impact. Basis of Choice. 12th Ed. Cases and readings in Strategic Management. • Kaplan Robert & Norton David P. Business World.B. PHI. strategic opportunism. 1988. • Munjal. ABS Handbook.. 1st Ed. McGraw Hill. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Jausch & Glueck.BUSINESS POLICY AND STRATEGIC MANAGEMENT Course Code: Course Objective: The integrative role of all areas of management in business. Module III: Strategic Choice – Michael Proter’s Approach Michael Porter’s Model. GE Nine Cell Matrix. Strategic Focused Organization. Harvard Business School Press. 5th Ed.. differentiation. The prescriptive and descriptive ideas of theorists practitioners and researchers in the field. Industry scenarios.T. Difference between traditional and contemporary business management. Hofer’s Model. patching. Strategist. Module VI: Strategic Implementation with special reference to Balanced Scorecard Operationalizing Strategy. technology and competitive advantage. Institutionalizing Strategy. Strategic Control.

Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60 Text & References: • • • Kolb. and better interact with other students. Key position competencies at entry level in different industries and growth prospects. students will actively learn and practice job-related skills vital to becoming a successful manager in contemporary organizations. Importance of Entrepreneurial and leaderrship skills in career development. MBAGM 20302 Non Credit Course Course Contents: Module I: Introduction to Managerial Competencies Business Service Performance Management and Future Managers. alumni and career specialists. India. Special focus areas. Class sessions will consist of diverse exercises.India. Module IV: Developing Skills for Career Prospects How to succeed in interviews. Career Recruitment / selection processes in various industries and companies.MANAGERIAL COMPETENCY & CAREER DEVELOPMENT Course Code: Course Objective: In this course. Organizational Behavior. Career Clusters. Steps in career Development. self-assessments. giving and receiving faceto-face feedback.New Delhi. & Rubin. Career Counseling. New Delhi . Prentice Hall. managerial Competencies.. Greenhaus . Individual career goals and action plan. Osland. alumni and industry professionals. Opportunities and tactics for developing managerial competencies. 1995. Module V: Enhancing Learning Through Experience Sharing Experience sharing of successful industry professionals. Seeking. entrepreneurs. Role of Mentor in career development. Values for managerial effectiveness and competencies in career development. Thompson Learning. Mock interviews and GDs.Wallace. 2004 Personal development for life and work. faculty. role plays. Harnold R. 2004 Career Management . which help students’ evaluate and develop their skills. etc. Module II: Identification of Career Opportunities in Various Industries Industry scenario and identifying career opportunities. Strategies for improving managerial competencies. It will help the students to perform well at an acceptable entry level in each skill area. Module III: Career Development Process Diagnostic instruments. Thompson Learning .

Krizan.BUSINESS COMMUNICATION . each student will be required to make a presentation for 20 marks over and above the teaching hours. Also. Adler R Oxford . Raman –Prakash. Oxford Business Communication for Managers: An Advanced Approach.’ Every business communicator needs to understand the nuances of ‘body language and voice. Proxemics and Para Language that cater to the fundamental requirements of effective business presentations and speeches. MBABS 20301 Credit Units: 01 Course Contents: Module I: Non. They will have to be programmed accordingly.III Course Code: Course Objective: ‘Actions speak louder than words.verbal communication Kinesics Proxemics Paralanguage and visible code Module II: Speaking Skills Pronunciation drills (Neutralizing regional pulls) Conversational English Guidelines to an effective presentation Module III: Interviews and GDs Note: 1 written test of 20 marks of one hour duration will be conducted. Penrose. Thomson Understanding Human Communication.’ This course is designed to enable the young Amitian to decipher the relevance of Kinesics.Verbal Communication Principles of non.Thomson Business Communication.9/e. Text & References: • • • • Business Communication.

2001. Response Books (Sage).III (LEADING THROUGH TEAMS) Course Code: Course Objective: This course aims to enable students to: Understand the concept and building of teams Manage conflict and stress within team Facilitate better team management and organizational effectiveness through universal human values. MBABS 20302 Credit Units: 01 Course Contents: Module I: Teams: An Overview Team Design Features: team vs. 1992 Edition. Group (1996). Goal Analysis and Team Roles Module II: Team & Sociometry Patterns of Interaction in a Team Sociometry: Method of studying attractions and repulsions in groups Construction of sociogram for studying interpersonal relations in a Team Module III: Team Building Types and Development of Team Building Stages of team growth Team performance curve Profiling your Team: Internal & External Dynamics Team Strategies for organizational vision Team communication Module IV: Team Leadership & Conflict Management Leadership styles in organizations Self Authorized team leadership Causes of team conflict Conflict management strategies Stress and Coping in teams Module V: Global Teams and Universal Values Management by values Pragmatic spirituality in life and organization Building global teams through universal human values Learning based on project work on Scriptures like Ramayana. Vol 2. The Psychology of Work and Human Performance. Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References: • Organizational Behaviour..Harcourt College Publishers • LaFasto and Larson: When Teams Work Best. Davis. 1994. Mahabharata. Mc Cann & Margerison.) Theories and Models in Applied Behavioural Science. Judhith D. Effective Small Group and Team Communication. Charles: Team Management. 2002. viva books • J William Pfeiffer (ed. Harper Collins College Publishers . Gita etc. New Delhi • Dick.BEHAVIOURAL SCIENCE . • Hoover. group Effective Team Mission and Vision Life Cycle of a Project Team Rationale of a Team. Pfeiffer & Company • Smither Robert D. K.

articles partitifs. ne…pas encore. place orders. être en train de 6. beaucoup de. déplacer un rendez-vous 3. pronoms COD. donner des instructions 5. trop/pas assez. savoir et connaître 4. un peu de. demander de l’aide (par téléphone. par e-mail) 4. expliquer un problème. identifier un problème. commander 2. 6: pp. répondre aux messages Unité 6: Problèmes 1. négation 5.Com (Débutant) . passé composé avec avoir. telephone conversation) • Written (e-mails. futur proche. reserve) • to master the current social communication skills • oral (dialogue. venir de + infinitif. suggérer une solution Contenu grammatical: 1. parler de sa formation. ne…plus. ne…plus. ne…rien. Raconter des événements passes 5. de son expérience. verbes appeler (au présent) 3. 74 to 104 Contenu lexical: Unité 5: Travail 1. un morceau de… 2. passé composé des verbes pronominaux 8. consulter sa boite e-mails. pronoms COI. expliquer un contretemps. comprendre un menu. reply to messages) MBAFR 20301 Credit Units: 02 Course Contents: Unité 5. verbe devoir au conditionnel présent Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: le livre à suivre : Français. ne…personne. demander des précisions 2. asking for a postponement of appointment. give instructions.III Course Code: Course Objective: To furnish linguistic tools • to talk about work and problems related to work • to perform simple communicative tasks (explaining a set back. engager une conversation téléphonique 3. de ses compétences 4. qu’est-ce que/ qu’est-ce qui/qui est-ce que/qui est-ce qui 7. accord du participe passé. si/quand+présent.FRENCH . une bouteille de. affirmatif et interrogatif. ne …pas encore 9. manger au restaurant. passé composé avec être. impératif présent (2) place du pronom et verbes pronominaux 10.

comparison with accusative case Dative case with the relevant articles Introduction to 3 different kinds of sentences – nominative. geography. political situation and economic opportunities available in Germany MBAGR 20301 Credit Units: 02 Course Contents: Module I: Modal verbs Modal verbs with conjugations and usage Imparting the finer nuances of the language Module II: Information about Germany (ongoing) Information about Germany in the form of presentations or “Referat”– neighbors. Module III: Dative case Dative case.GERMAN . read and write in the language with the help of the basic rules of grammar.1. Deutsch Interessant. which will later help them to strengthen their language. Tangram Aktuell A1/1. important cities and towns and characteristic features of the same.2 Braun. Deutsche Sprachlehre für Ausländer P. accusative and dative pronouns in comparison Module V: Dative prepositions Dative preposition with their usage both theoretical and figurative use Module VI: Dialogues In the Restaurant. A telephone conversation Module VII: Directions Names of the directions Asking and telling the directions with the help of a roadmap Module VIII: Conjunctions To assimilate the knowledge of the conjunctions learnt indirectly so far Examination Scheme: Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60 Text & References: • • • • • • Wolfgang Hieber.III Course Code: Course Objective: To enable the students to converse. states and capitals. To give the students an insight into the culture. 2 & 3 Rosa-Maria Dallapiazza et al. Lernziel Deutsch Hans-Heinrich Wangler. Nieder.L Aneja . At the Tourist Information Office. Grundkurs . Schmöe. Sprachkurs Deutsch Schulz Griesbach . Deutsch als Fremdsprache 1A. and also a few other topics related to Germany. accusative and dative Module IV: Dative personal pronouns Nominative.

Revision of Gustar and usage of it Module III Translation of Spanish-English. English-Spanish. How to ask for directions (using estar) Introduction to IR + A + INFINITIVE FORM OF A VERB Module IV Simple conversation with help of texts and vocabulary En el restaurante En el instituto En el aeropuerto Module V Reflexives Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: • • Español. Ir…. MBASH 20301 Credit Units: 02 Course Contents: Module I Revision of earlier semester modules Set expressions (idiomatic expressions) with the verb Tener.SPANISH – III Course Code: Course Objective: To enable students acquire knowledge of the Set/definite expressions (idiomatic expressions) in Spanish language and to handle some Spanish situations with ease. Weather Module II Introduction to Gustar…and all its forms. Poner. Practice sentences. En Directo I A Español Sin Fronteras -Nivel Elemental .

Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: Text: • Teach yourself Japanese References: • Shin Nihongo no kiso 1 . Note: The Japanese script is introduced in this semester. and self-do assignments. visiting and watching movies in Japan and culture center every Friday at 6pm. which help them at the time of placements. Comparative degree. MBAJP 20301 Credit Units: 02 Course Contents: Module I: Verbs Different forms of verbs: present continuos verbs etc Module II More Adverbs and adverbial expressions Module III: Counters Learning to count different shaped objects. audio-aids. Methods of Private study /Self help   Handouts.III Course Code: Course Objective: To enable the students to converse in the language with the help of basic verbs and to express themselves effectively and narrate their everyday short encounters. Learning Outcome   Students can speak the language and can describe themselves and situations effectively They also gain great knowledge in terms of Japanese lifestyle and culture. hold. formal and informal etc. Superlative degree. possess. Use of library. Usage in negative sentences as well. Module V: Comparison Comparative and Superlative degree Module VI: Wishes and desires Expressing desire to buy. Students are also given projects on Japan and Japanese culture to widen their horizon further. Module IV: Tenses Past tense. Module VII: Appointment Over phone.JAPANESE . Past continuous tense.

zhongjian. Please speak slowly Praise – This pictorial is very beautiful Opposites e. in front. inside. nanbian. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin. Module V Persuasion-Please don’t smoke. Introduction of written characters. Practice reading aloud Practice using the language both by speaking and by taking notes. by bus. Our school and its different building locations. middle. But the system runs into a problem because the underlying name of personal name is often obscure so they are almost always transcribed according to their pronciation alone. Description about class schedule during a week in school. mei nian etc. Going to the Park. Grammar: Negation of a sentence with a verbal predicate.CHINESE – III Course Code: Course Objective: Foreign words are usually imported by translating the concept into Chinese.g. Not feeling well words e. Examination Scheme: Components V H CT EE . Little-More. behind. right. description about study method. by train. outside. cold. bottom.g.g. What game do you like? Difference between “hii” and “neng”. car. by boat. Black-White. Traveling. Module III Changing affirmative sentences to negative ones and vice versa Human body parts. Grammar use of “li” and “cong”. use of to enter to exit Structural particle “de” (Compliment of degree). top. train. Bus. Clean-Dirty. by airplane. Old-New. Boy-Girl. . “keyi”. the emphasis is on the meaning rather than the sound. Talking about studies and classmates Use of “it doesn’t matter” Enquiring about a student. Use of the modal particle “le” Making a telephone call Use of “jiu” and “cal” (Grammar portion) Automobiles e. the language of Mainland China. boat. Module IV The ordinal number “di” “Mei” the demonstrative pronoun e. xibian. dongbian. Comprehension reading followed by questions. left. straight.. etc. Slow-Fast … etc. Young-Old. bike etc.g. head ache. MBACE 20301 Credit Units: 02 Course Contents: Module I Drills Dialogue practice Observe picture and answer the question. BigSmall. mei tian. on the bike. stomach ache. Character writing and stroke order Module II Measure words Position words e. side.g. Easy-Difficult. fever. The course aims at training students in practical skills and nurturing them to interact with a Chinese person. Directional words – beibian.

Part-2” Lesson 21-30 .Weightage (%) 10 10 20 60 Text & References: • “Elementary Chinese Reader Part I.

professional judgment and decision making ability. MBASI 20350 Credit Units: 09 Examination Scheme: Continuous Evaluation by faculty guide Continuous evaluation by CRC Feedback from industry guide Report. Presentation & Viva Voce TOTAL 15% 15% 35% 35% 100% . These attributes are intellectual ability. sense of responsibility etc.SUMMER INTERNSHIP Course Code: Course Objective: Summer Internship exposes students to new analytical and technical skills to communicate with and to seek information from the professional people. The educational process in the internship course seeks out and focuses attention on many latent attributes. ability in written and oral presentation. skills for data handling. inter-disciplinary approach.

Students. Marketing Research for New Ventures. Preparing Project Profiles. Sources and Types of Capital. Marketing. Social and technological environment. How to avoid enterprise failures. Module II: Developing the Entrepreneurial Plan Environmental Assessment: Preparations for a New Venture. Module IV: Initiating Entrepreneurial Ventures Structuring the New Business Venture Assessing the Feasibility of a New Venture Marketing. Incentives and Subsidies. Finance. Developing a Team of Advisors. and Practical Issues. taught in five modules: Strategy Formulation. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • This subject is taught through real examples and reports. Business cycles. in teams. Structuring the New Venture.. Technical and Financial Feasibility. strategic planning. Focuses on the key issues faced by entrepreneurs in new ventures and small businesses. Developing the Entrepreneurial Plan. Developing an Effective Business Plan Module III: Opportunity Identification Assessment and Examination of Entrepreneurial Opportunities. Trends. involves lecture discussions. Through a business plan project we will cover the practical areas of a new venture including the management team. The course is designed to simulate the real life activities of entrepreneurs in the start-up stage of a new venture. and operations. Attracting and Retaining Employees Module VI: Managing Environments Economic. Legal Structures and Issues. . funding. MBAEL 20301 Credit Units: 03 Course Contents: Module I: Creation of New Ventures Identifying new Projects. Buying Out versus Starting a Business Module V: Growth & Development of Entrepreneurial Venture Managing Growth. Operations. Risk Analysis mitigation and Management. Ideas versus Opportunities. Financial Preparation for Entrepreneurial Ventures.CREATING AND MANAGING NEW VENTURES Course Code: Course Objective: The goals of this course are to give the student a broad understanding of the field of enterprise creation and to provide an introduction to the important tools and skills necessary to create and grow a successful new venture. Perspectives about Growth and Emerging Enterprises. will develop a new venture concept with business plan and determine if a demand exists for their product or service. Supporting Institutions. Financing Growth. Industry cycles. guest lectures by a variety of entrepreneurs and interactive case discussions with the entrepreneurs.

etc. the ever-changing nature of norms and beliefs and how to make this work for you. It communicates the capability to proactively handle change and deal with uncertainties. Module V: The interface Entrepreneurial experiences (interactive Session by entrepreneurs) Module VI The art of war Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: Butler. The course attempts at dissecting the entrepreneurial psyche. Module III: Analysis of entrepreneur and entrepreneur Understanding the Entrepreneurial Perspective in Individuals. Korea . Optimization vs. U.E. The Legitimacy of entrepreneurship in India. opportunistic entrepreneurs. entrepreneurial stress and coping mechanisms. profiling an entrepreneur. and creation of an appropriate profile. skills and activities analysis. Evaluate the opportunities along with the constraints on the feasibility and appropriateness of being an entrepreneur. Ethical and Social Responsibility Challenges for Entrepreneurs Module IV: History of Entrepreneurship Introduction of the history and culture of entrepreneurship in India. The Role of Entrepreneurs / Small Business in the Indian Economy / Global Economy. attributes. US.ENTREPRENEURSHIP AND ENTREPRENEURIAL PROCESS Course Code: Course Objective: Entrepreneurship is a state of mind. risk and rewards to the entrepreneur. Create an entrepreneurial self-profile. J. Describe the process of Entrepreneurship as an activity originating from market need. Taiwan.aspiring entrepreneurs. the creative recognition of opportunity. Successful students in this course will be able to: Appreciate the philosophy behind the concept of Entrepreneurship. the history of economic thought with an emphasis on the theory of entrepreneurship. managing. competencies. consumer behavior and requirements. Profiling the entrepreneur / entrepreneur . collaborative affiliation.K. innovation and the entrepreneur / entrepreneur. attitudes. Entrepreneur as an Individual. We will explore the characteristics of entrepreneurs as leaders as well as managers. Profile dissection. Concept of Entrepreneurship. The course will also give the student a broad understanding of the field for Entrepreneurship and review the factors critical to success in today’s new venture environment. venture incubator. creating the profile of a 21st Century entrepreneur and arrives at the attributes and skill sets that behoove an entrepreneur. MBAEL 20302 Credit Units: 03 Course Contents: Module I: The Entrepreneurial Psyche Psychology of enterprise. economic and non-economic influences on entrepreneurship. E-Commerce and Entrepreneurship. and innovative problem solving in the business environment. German. Biographies of select Indian and Global entrepreneurs. Social norms and beliefs. The Entrepreneurial Revolution. entrepreneurship models . Japan. Understand the entrepreneurial traits and skills needed in entrepreneurial ventures. Understand how innovation and competitive advantage contribute value to new business products and services. 2001. the current status of entrepreneurship in selected countries. Module II: Development of entrepreneurship and entrepreneurship Definition of entrepreneurship and entrepreneurship. Entrepreneurship: An Evolving Concept. Motivation. Developing Creativity and Understanding Innovation. The psychological motivations for achievement. skill sets. A historical and comparative study of what works/has worked in India and how this compares with other countries like China. Information Age . The entrepreneurial urge. understanding one’s composite culture.traits. Types of Entrepreneurs.

& Brearley. Minkes. Dryden. Kuratko D.. 1987. 1995... Kapron J. 2002. Kao.E. J.H. S. 1985 Innovation and Entrepreneurship. E. Managing Innovation. London: Routledge Drucker.. The Spirit of Chinese Capitalism.. 1997. Entrepreneurship.. Cases and Categories. Hisrich R. Drucker.. London: Routledge. J.. J. 1991. Prentice Hall.. & Hodgetts R. Creativity and Organization. Heinemann.M.. The Entrepreneurial Manager.. E-Commerce and Entrepreneurship... P. References: Butler. Entrepreneurship. 1997. & Brearley. P. Cases and Categories. 2001. S. J.G.M. K. Innovation and Entrepreneurship. 1993.S. P. Bessant J. Information Age Chell... Biz Plan Builder. The Entrepreneurial Personality: Concepts. New Venture Mechanics.Chell. Prentice Hall .E. & Pavitt K. Entrepreneurship – A Contemporary Approach. 1985. Entrepreneurship and Technology. Haworth. Information Age. Redding. 1991.. Haworth. Kao... McGraw Hill. John Wiley & Sons Vesper. 1990. 2002 Entrepreneurship. and Peters M. Penquin. S.S. R. 1996. A. Heinemann.. New York: de Gruyter Tidd J. The Entrepreneurial Personality: Concepts. Prentice-Hall.L. South-Western College Publishing. Phan. E.

Legal documentation. Investigation of the entrepreneur and his/her team. Desire to win. Costing. Anti dilution protection. Later stage Module II: Deal Design and Examination Company Structuring. Managerial change. Using experts. the course considers how potential entrepreneurial investments are evaluated. Deal Finalization. Voting trusts and proxies. Initial Public Offering (IPO). how different funding strategies are deployed for achieving the final objective wealth creation. MBAEL 20303 Credit Units: 03 Course Contents: Module I: The Role of Capital in Entrepreneurial Economy Entrepreneurial economy. Perseverance. How much to invest – overcapitalization is as bad as under capitalization. Confidentiality and nondisclosure while evaluating. Description of transaction. Geographic distribution of funds and investments. Resolving the differences. Pricing. From the point of view of the investor. Recent developments. Finance need Estimation. Anticipated returns by the venture capital investor. Effect of stock market on pricing. partnerships. Investment agreement. Equity and debt hybrids. Mentoring and nurturing. Principal terms of debt securities. incentivizing the investor. Percentage ratchet. Reading the business plan. and built into companies. Splits protection. investor – it’s inevitable. rights of participation and indemnification. Startup. Various agreements and documents: Stockholders agreements. Revenue participation (royalty deals). Representation and warranties by company. Stages of financing. Legal representations. Confidence in ability to excel. From the point of view of the entrepreneur. Resourcefulness. An anatomy of a negotiation. employees. Industry preferences for investments. Investor objectives. Enforcement of terms and conditions. Punitive financing. Valuation: entrepreneur vs. Management buy-back of stock. the course considers how significant business opportunities are identified. Preemptive rights. Relating to people: shareholders. Seed. Liquidity. planned. Entrepreneur investment and guarantee. Valuation benchmarks. Dealing with failures and with the “walking dead”. Registration rights.within the framework --entrepreneurs seek capital and other assistance from all available sources. Conditions to closing. Right of first refusal. Checking references. Stages of investments. Buy-sell agreements. Families.FINANCING FOR NEW VENTURES Course Code: Course Objective: Capital plays a substantial role in the success or failure of a firm. The issue of control Module IV: Pricing and Negotiations Valuation techniques. Exit formulas. Key-man life insurance. Economic Examination of opportunity. Types of investments. how resources are matched with opportunity. Acquisition. corporations. Energy level. and enhanced. Term sheet. Investigations cost money – how much to spend Module III: Structuring the Deal Pure equity investments. Venture capitalists’ ROI targets. Penalties for unmet projections. Tenacity. Module VII: Exit of Venture Capitalist Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: . Sources of funding. Unplanned staged investments. Leadership ability. Weighted average or standard institutional formula. and customers. High-growth ventures. Entrepreneur warranties. Shareholder agreement as a management tool. structured. Principal terms of preferred stock. When to walk away from a deal Module V: Organizing the Company Portfolio Board of Directors. Employee stock purchase agreements Module VI: Performance and Examination Level of involvement. valued. Planned staged investments. “Turn-ons” and “turn-offs”. Looking at financial forecasts. Price ratchet. Terms of investment securities. Company’s covenants and undertakings. and how -. Participation protection Expiring protection Management carve-out. Deal Examination Special issues of seed and startup companies. Earn-out agreements. Purchase agreement representations and company warranties. Track record. Advisors and consultants. Creativity.

L. . Law & Business of International Project Finance. Project Financing References: • Scott . Hoffman.Text: • HPS Pahwa.

Targeting. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Holt. Module II Preparation of Marketing Plan Module III Selecting.MARKETING FOR ENTREPRENEURS Course Code: Course Objective: The main objective of this course is to familiarize the participants with the various marketing strategies for the launch of a new product and service by an entrepreneur. Module V Entrepreneurial Distribution Channel Decisions and franchising. Module IV Marketing Arithmetic for entrepreneur and business plan preparation. and Segmentation. competitive advantage and value creation capabilities. Entrepreneurship New Venture Creation Fourth Edition by PHI References: • Hisrich peters Entrepreneurship Fourth Edition by Fourth Edition TMH . Positioning. Entrepreneurial Advertising Decisions. and Evaluating New Products and Services. MBAEL 20304 Credit Units: 03 Course Contents: Module I An introduction to Entrepreneurship. Entrepreneurial Pricing Decisions. Developing. Module VI Public Relations and Publicity. attitude and general behavior. This paper will also deal with the aspects of marketing research for new product. David.

treatment of under and over absorption. use of predetermined recovery rates. To expose the students to the latest techniques to facilitate the process of decision making in today’s dynamic business world. concepts and accounting for joint products. labor turnover and remedial measures. life cycle costing. D. cost classification. store keeping and stock control. scrap. batch and contract. apportionment. treatment of idle time and overtime. Prentice Hall of India .activity based costing. cost organization and its relationship with other departments. analysis of non-productive time and its cost. labor analysis and idle time. Module III: Overheads Overheads: nature.. Module II: Labor costs Remuneration methods. Costing and accounting systems . Module V Service or operating costing — unit costing and multiple costing. Elements of cost and cost determination: Cost accounting records — cost ledgers. Interfirm comparison. Uniform costing. Prentice Hall of India. measurement of labor efficiency and productivity. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Williamson. fixed. waste. MBAFN 20301 Credit Units: 03 Course Contents: Module I: Basics of cost and management accounting Evolution of cost accounting and management accounting. target costing. selling and distribution overheads — analysis. absorption. & Narang. identification of slow. Datar. just-in-time and back flush accounting. report for control of overhead cost. integrated accounts. basis of computerization of accounts. References: • Jain. allocation and how the costing techniques are useful in the process of managerial decision-making. treatment of miscellaneous items in cost accounting.L. value analysis/engineering including value management. behavioral aspects of alternative costing systems. accounting and control. Administration. Kalyani Publishers • Horngren. non-moving and fast moving items. interprocess transfer and pricing. by-products. cost concepts and cost object.P. payroll procedures. collection and classification. valuation of work-in-progress in job costing. certification of work done.principles and practice. parametric cost control. profit on incomplete contracts. valuation of work-in-progress using first-in – first-out and average methods (equivalent production). customer profitability analysis. cost plus contracts. Cost and Management Accounting. determination of cost accounting in job. research and development expenses. application. direct product profitability.COST AND MANAGEMENT ACCOUNTING FOR DECISION MAKING Course Code: Course Objective: To develop an understanding of basic elements of cost and its classification. monetary and non-monetary incentive schemes. features of contract costing. Process costing — treatment of normal and abnormal losses and gains. K. Module IV: Methods of costing Specific order costing — job. Foster. perpetual inventory and physical stock taking. batch and contract. Production overheads — collection. reconciliation of cost and financial accounts. S. Material cost – purchase procedure. cost reduction. identification of cost unit and cost determination and control. Cost Accounting. variable and semi variable overhead. Cost Accounting. spoilage and defectives. theory of constraints and throughput accounting. pricing issue of material and accounting thereof. 1999.

Ltd. which are used in Project Management. & Rajpal K.r. Human Aspect of Project Management.. Project Management: Strategic Financial Planning Examination & Control. Project Termination and Abandonment Analysis Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • • • • • Chandra P. Project Management. Project Management in the Fast Lane: Applying Theory & Constraints. Mathematical Programming Models for Project Selection. Financial Analysis... Introduction to Project Finance: An Analytical Perspective. Market and Demand Analysis. Project Financing. & Govindrajan V.. 1st Ed.INFRASTRUCTURE PROJECT MANAGEMENT AND CONTROL Course Code: Course Objective: The objective of the course is to make the students familiar with the planning. the capital expenditures. Social Cost Benefit Analysis. Performance Examination. Lucie Press Diwan P. The aim is to acquaint the student with the application of mathematical and statistical tools for analyzing managerial problems in order to arrive at a decision w.R.. MBAFN 20302 Credit Units: 03 Course Contents: Module I: Planning of Projects Introduction to Capital and Infrastructure Projects. Project management.. 9th Ed. St. 2000. Ltd. Pre-requisites of Successful Implementation. Zachariah P. Mittal Publications • • • • .. 2000. 1998. 1992. Analysis.. Project Formulation & Implementation. 1st Ed.. Complex Investment Decisions under Inflation. Network Analysis – CPM & PERT. Generation and Screening of Project Ideas.. Management Control Systems. Vikas Publishing House Pvt. Financing. 1998. 1996. Implementation & Review.R. Wiley Newbold C. Deep & Deep Publications Dayal R. Analysis of Risk. 1996. Overview and Resource Allocation Framework. They shall be exposed to fundamental optimization procedures and techniques. 2002. 1997. Project control systems under Management Control Module V: Project Examination Examination of Projects for further Recommendations. Deep & Deep Publications Anthony R. Project Identification. Tata McGraw-Hill Desai V. 4th Ed. Capital Rationing. Project Management: A Managerial Approach. implementation and review the capital expenditure investments with special reference to infrastructure projects..N.t. Himalaya Publishing House Thakur D. & Mantel S. selection. Finnerty J. Project Auditing. analysis. D. Scheduling and Resources Allocation & Leveling Module IV: Project Review and Control Cost & Time Control. Preparation of Detailed Project Report Module III: Project Implementation Forms of Project Organization. Technical Analysis. Project Financing: Asset-Based Financial Engineering.. Impact analysis. Environmental Impact Analysis. Vikas Publishing House Pvt. Appraisal Criteria. Estimation of Project Cash Flows. 4 th Ed. Projects: Planning. Project Management.M. 2001. Patel B.J.. John Wiley & Sons Machiraju H.R. Jr. Module II: Analysis & Selection of Projects Project Design. Tata McGraw-Hill Publishing References: Meredith J.

B. Deep & Deep Publications .. 2001. Project Management: A Development Perspective.• Goel B.

R. Kolb. Hedging tools for Management of Transaction Exposure and Interest Rate Exposure. Balance of Payments. J.INTERNATIONAL FINANCE Course Code: Course Objective: The possibility for companies to look beyond domestic markets while making the financial decisions has given new dimensions to the way these decisions are taken. Module V: Issues in Foreign Investments Analysis Examination of International Investment Proposals. Currency Futures and Options. Understanding Futures Markets. Discounted Cash Flow Analysis.S. Currency Swaps. P. Transfer Pricing – Arms Length Price. 1996. International Finance.. D. Political Risk Analysis. Management in such environment requires understanding of innovative conceptual and physical tools for better financial decision-making. International Financial Management. International Business Finance. Futures and Options. References: Apte. 1997. Seth. Prentice Hall of India. Module III: Foreign Exchange Rate Determination Theories of Exchange Rate Determination. Galgotia Publishing Company. Degree of Hedge. Tata McGraw Hill Errunza. McGraw-Hill International. W. 2000. International Monetary System. Prentice Hall of India. McGraw Hill International. The course on International Finance aims at equipping the financial manager with concepts. C. T.K. and Srinivasan. Fundamental International Parity Conditions – Purchasing Power and Interest Rate Parity. . Module IV: Foreign Exchange Rate Exposure and Risk Management Transaction. 1992. V. Forecasting Exchange Rates . Optimal International Asset Allocation. Recent Developments. Singh. External Investment Decision – Measuring Total Returns on Foreign Investments. C. International Legal Procedures & Norms Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: Levi. Exposure from Equity and Borrowing in International Financial Markets. International Financial Markets and Instruments. R. MBAFN 20303 Credit Units: 03 Course Contents: Module I: International Financial Environment Finance function in global business scenario. 1999. 1994. and Ma. Global Business Press. Hull. Time Series Modelling. A. Introduction to Futures and Options Markets. 1995. Translation and Operating Exposure. R. Edwards. Module VI: International Taxation and Regulatory Framework International Tax Laws. Speculation and Arbitrage in Foreign Exchange Markets and Implications of Market Efficiency. This has essentially led to changes in financial environment by linking domestic markets to global markets causing unprecedented increase in opportunities as well as risks. W. G. Tax Adjusted Present Value Approach. F. Module II: Foreign Exchange Markets Spot and Forward Foreign Exchange Markets. Fundamental Forecasting.Technical Forecasting. M. D. tools that enable financial decisions making in a global market and help better achieve the objectives of the firm. International Financial Management.

John Wiley and Sons. Financial Institutions and Markets. M. Analysing and Using Models for Exotic Interest Rate Options. Tata McGraw Hill Publishing Articles from selected journals and magazines.1998. R. .Rebonato. Kohn. 1996. Interest Rate Option Models: Understanding.

P. Module V: Mutual Funds Mutual Funds types. Factors determining dynamism in the Financial Services industry. Role of Financial Services in Economic Development Module II: Merchant & Investment Banking Meaning. 1999. Handbook of Leasing. Loan Syndication And Accessing Debt and Capital Markets.M. Tata McGraw Hill References: • Chandra. • Bhole L M. Individual Credit Rating.MANAGEMENT OF FINANCIAL SERVICES Course Code: Course Objective: At the end of this course the students will understand: Role of Financial Services in producing and maximizing value. 10th Ed. Value Creation in theory and Practice.Features. Types Of Leasing. Securitization Module IV: Venture Capital Financing International Experiences In Venture Capital Financing. Prentice Hall • Pandey. 1999. Financial Management. Value added in Financial Services. Financial Services & Financial Institutions. Financial Institutions and Markets: Structure. Understanding the interface of regulators and managers for quantifying and dealing with critical factors affecting the Financial Services industry. ROI in Financial Services. Buying. 8th Ed...NPV. Legal Framework For Leasing And Hire Purchase Companies. Pricing Methodology And Financial Analysis. Tata McGraw Hill • Regular reading of the Financial & Business Journals. 1996. Tata McGraw Hill. Types of Credit Rating. Housing Finance. • Dietrich J Kimball. Merits and Demerits. Hire Purchase and Factoring. Pre-Issue Decision. Module III: Leasing Hire Purchase and Consumer Credit Development Of Leasing Hire Purchase and Consumer Credit. Sovereign Credit Rating Practices. ICFAI. Project Counselling And Appraisal. Credit Rating Agencies and Their Methodology and Process. Growth & Innovations. Vikas Publishing House • Sriram. Venture Capital Financing In India. Pitfalls To Be Avoided. Indian Experience up to now. Bought Out Deals. Book Building. K. Cost Benefit Analysis. Indian Financial System. Taxation. Elements in the Financial Services value chain. Analyst. Procedural Aspects Of Public Issues. Leasing vs. 1999. MBAFN 20304 Credit Units: 03 Course Contents: Module I: Introduction Financial services and Value production. I. Credit Rating: Concept of Credit Rating. Advantages and Disadvantages of Credit Rating. 2nd Ed. Post Issue Management And Related Provisions Of Companies Act And SEBI Guidelines For Protection Of Interests Of Investors. Importance & Role in the Indian Financial System. 4th Ed. Corporate Counselling. Forfeiting – Features. Merits and Demerits. Financial Management: Theory and Practice. Understanding basic Financial Services and their need. Organization and Management. References . Economist is essential.. Custodial Services Module VII: An introduction to marketing of Financial Services Features Marketing Of Financial Services (Introduction) Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Khan M Y. 3rd Edition. Regulations of Mutual Funds Module VI: Other Financial services Factoring Services . 1996. 2000..

V.. MBAFN 20305 Credit Units: 03 Course Contents: Module I: Environment of Investment Process of Investment in Financial Assets. Investments. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Chandra. techniques. J.Portfolio Re-balancing and Upgrading. 2001. Single-Index Model. 1992. 1996. Concept of Business Cycles.Payoff patterns of elementary options and possibilities of increased diversification. 1995. New Jersey. Security Analysis & Portfolio Management. and Verma. 4th Ed. J. Portfolio Management. • Avdhani V. 1987. and Jordan. J. Portfolio Revision . Macaulay’s Duration. S. McGraw Hill International. and Farrel. Prentice Hall. Eaglewood Cliffs. Tata McGraw Hill • Hull. Motivation for Partitioning of Risk. Harper & Row Publishers. 1987. Efficiency of Indian markets. P. • Fischer. Tata McGraw Hill References: • Bhalla. Generating the Efficient Frontier. Module VI: Advancements in Theory of Investment Management Redington’s Immunization. R.K. R.C. Inc. J. 1995. Module II: Setting the Objectives Risk and Return in the Context of Portfolio. Treynor’s. Prentice Hall of India • Fuller. Modern Portfolio Theory and Investment Analysis.C. 1988.SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Course Code: Course Objective: This course aims at providing a clear understanding of the changing domestic and global investment scenario in general and Indian capital market in particular with reference to availability of various financial products and operations of stock exchanges. Arbitrage Pricing Theory. Introduction to Futures & Options Markets. Technical Analysis. D.. The Intelligent Investor. Trading Arrangements. Capital Asset Pricing Model. Investment Management: Security Analysis & Portfolio Management. Raghunathan. and Gruber. McGraw Hill International.J.K. J. Industry Analysis. Module V: Portfolio Performance Examination & Revision Managed Portfolios and Performance Examination . M. Chand and Company. 8th Ed. Investment Analysis. Changing Scenario of Indian Stock Market with Emphasis on Transparency. Modern Investment & Security Analysis.R. Himalaya • Elton.Sharpe’s. Risks in Fixed Income Securities. Salient Features & Operations of Stock Exchanges. 2002. Derivatives . Investments. Prentice Hall of India • Francis. • Sharpe & Alexander. Company Valuation. Module IV: Portfolio Construction & Optimization – Modern Portfolio Theory Markowitz’s Risk-Return Optimization. Important theories. Module III: Security Analysis Fundamental Analysis – Economic & Industry Analysis. Security Analysis & Portfolio Management. S. Stock Markets: Theories & Evidence • Graham. • Barua. • Obaidullah. V. . E.A. regulations and certain advancements in theory of investment will be covered with an aim of helping the participants make sound investment decisions both in the context of individual security and portfolio investment.J..L. Mutual Funds and their Portfolio Management Schemes.E. Company Analysis. 1994. New York. Term Structure of Interest Rates.J. Jensen’s and Fama’s Performance Measures. 1973. Indicators of Economic Prosperity. M. Common Stock Valuation Models. Benjamin. John Wiley & Sons.

conditions of employment Factories Act. latest edition. Discipline and Disciplinary Procedure Module III: Laws for handling Industrial Disputes and Contract Labour Industrial Disputes Act 1947. 1995.. institutions and approaches to industrial relations and collective bargaining. . Vikas Publishing House. Himalaya Publishing House. MBAHR 20301 Credit Units: 03 Course Contents: Module I: Introduction to Labour Laws Labour Law origin . Collective Bargaining-an overview. Payment of Wages Act 1936. Bargaining and Negotiating skills.C.role of the State . Shrivastava.S.Fourth revised Edition.Everybody Should Know-Universal Law Publishing Company. E. Payment of Bonus Act 1965. 2000.L. Workmen’s Compensation Act 1923. Functions.L. H.1948. 1926 Module V: Wage related laws Minimum Wages Act. Problems. Workers Participation in Management. 1996. • Mamoria CB: Dynamics of Industrial Relations. New Delhi. Eastern Book Co.purpose . negotiating collective agreements and to identify approaches to promotion of sound labour management relations. concepts. Vikas Publishing House. Industrial Employment (Standing Orders) Act. “Industrial Relations and Labour Laws”. C. The course will develop skills of dealing with unions. • S. Module VI: Employee Benefits and Social Security related laws Payment of Gratuity Act. “Industrial Law”. “Industrial Relations and Personnel Management”.S.. 1970 Module IV: Trade Unions Trade Unions: Meaning. Reprinted 2006 .C. 1948. • P Subba Rao.INDUSTRIAL RELATIONS AND LABOUR LAWS Course Code: Course Objective: The objective of the course is to acquaint students with the main provisions of labour standards. 1972: Provident Fund Act 1952. Lucknow. 1948. Venkata Ratnam. References: • P. Sound Labour Management Relations Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Labour Laws . • M.Y. 19th edition reprinted 2006.I. Himalaya. • Industrial Relations.Constitutional provisions – fundamental rights and directive principles of state policy. Oxford University Press. Contract Labour (Regulation & Abolition) Act.Kumar. Equal Remuneration Act 1976. Pylee and George Simon.Act. 2000 “Essentials of Human Resource Management and Industrial Relations: Text. Mumbai. 1946. Maternity Benefit Act 1961 Module VII: Industrial Relations and Collective Bargaining Industrial Relations-conceptual and legal framework. Trade Unions Act. Malik. latest edition. New Delhi. Cases and Games”. Module II: Health and safety.

ORGANIZATIONAL STRUCTURE, DESIGN AND HR PLANNING
Course Code: Course Objective:
To develop an understanding of the nature, functioning and design of organization as social collectives. Moreover to develop theoretical and practical insights alongwith problem solving capabilities for effectively managing the organizational processes.

MBAHR 20302

Credit Units: 03

Course Contents:
Module I: Overview of Organization Determinants of Organization Design. Parameters of Organization Design Module II: Organization & Environment Organizational Strategy. Organization & Technology Module III: Types of Organization Structure New Design Option. Power & Conflict in Organization. Paradigm shift in Organization Design. Organization Effectiveness Module IV: HR Planning Objectives, Benefits, Advantages, Remediation & Problems Module V: HR Planning Tools, Methods & Techniques – Linkage of Planning HR. Planning with other HR Functions, Recent Trends in HR

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text: • Peter M Senge, 1990, The Fifth Discipline: Century Business. • David A, Nadler & Michael Tushman, 1997 “Competing by Design”, Oxford University Press., References: • Russell L Ack off , 1999, Recreating the Corporation : A Design of Organization for the 21st Century. Oxford University Press. • David K. Banner & T Elaime Gague, 1995, Designing Effectives Organisations : Sage Publications.

PERFORMANCE MANAGEMENT SYSTEMS
Course Code: Course Objective:
In today’s competitive environment, the one who keeps delivering results will survive! The paper aims at developing a perspective of continuous improved performance as the sole criteria for success. It also talks about how careful, systematic planning can lead to enhanced performance.

MBAHR 20303

Credit Units: 03

Course Contents:
Module I: Overview of Performance Management Employee Motivation & Needs (Vrooms & Adam theory of Motivation); Performance Appraisal: The past & the future; Human Resource Development & Performance Appraisal; Planning Performance & Role Clarity, Accountability and Effectiveness Module II: Process of Performance Appraisal Measuring Performance Appraisal – Objectives & Indicators; Methods of Appraisal – Contemporary & Modern methods; Competency mapping & potential appraisal – Case studies; Performance feedback & counseling Module III: 360 degree Feedback

Definition, methodology, advantages/disadvantages of Feedback, RSDR Model, Criteria for success, Experiences in 360 appraisals.
Module IV: Performance Management in application Performance Management and development; Performance Management and Pay; Creating High Performance organization. Module V: Emerging Concerns & Performance Management Performance Management and ESOP; Indian experience in Performance Management; Appraisal for future – going beyond tangible performance. Performance Management practices – Live Projects

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text: • Baldvin Kieran: Managing Individual Performance • Armstrong Michael and Berron Angela (Jaico) : Performance Management References: • Cartin Thomas J: Principles & Practices of organization performance Excellence • Fisher M: Performance Appraisal • Newman Milkovich: Compensation • Modi B K: Performance – A Manager’s challenge • Rao T V: 360 deg Feedback • Rao Pareek: Redesigning P A System • Watling Brian: The degree Appraisal checklist

RECRUITMENT, SELECTION, TRAINING AND DEVELOPMENT
Course Code: Course Objective:
The course aims at providing theoretical and experiential approaches to the recruitment and selection process along with up-gradation of hard and soft skills. It further focuses on the enhancement of student’s ability to obtain, maintain and diversify requisite skill sets for their growth.

MBAHR 20304

Credit Units: 03

Course Contents:
Module I: Recruitment and Placement Job Analysis Writing Job Descriptions Job Specification Job Analysis in a Jobless World Module II: Personnel Planning and Recruiting The Selection Process Employee Planning and Forecasting Basic Selection Model: The Decision Theory Approach Developing and Using Application Forms: The Application Blank Information Technology and HR: Recruiting on the Internet The Global Talent Search Module III: Employee Testing and Selection Basic Testing Concepts Psychological Testing: An Asset in Selection & the Critical Overview The Psychometric Testing with special reference to:  FIRO - B  BELBIN  MBTI  TAT Interviewing Candidates Module IV: Training: Aims, Contexts, Choices and Dynamics Training Strategy Culture and Other Contexts Overview of the Training Process The Training System Training Centers and Like Institutions Module V: The Training Process in Action Establishing the Objectives and Preparing the Partners Designing the Program Training Methods Developing the Group and the Climate Trainers and Training Styles Post-training support for Improved Performance at Work Examination of Training

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text: • Blum, M.L. & Naylor, J.C. 1984, Industrial Psychology, CBS publishers and distributors. • Dessler, G. 1997, Human Resource Management, Prentice Hall of India. • Srivastava, S. 1999, Recruitment, Selection & Retention, ABS Course pack. • Wexley, K & Lathan Gary, 2002, Developing & Training HR in Organization., P.Hall.

• Kanungo. Behaviours in Organizations. McGraw – Hill International. N. India. Organizational Behaviour. India.M. Sage Publications. • Greenberg. • Luthans. J. Excel Books.A.N. Kogan Page . Work Motivation models for developing countries. Allyn and Bacon. R. 1996. Managerial Dilemmas: Cases in organizational behaviour. S. Boston. & Baron. • Potts. A-Z of Training & Development. Michael 1998. 1993. R. R. F. 1994. 1998. Emerging issues in Management. 1998. Tata McGraw-Hill. India. • Ramnarayan. & Mendonca M. & Rao.References: • Barat.

Module III: Strategic HRM in Action HR Strategy defined. • Srinivas R. strategic management. Measures of HRM Performance. integrating the business and HR strategies. types of HR strategies. formulations of strategy. Strategic Human Resource Management: Strategy and Action. Approaches and models to SHRM and the evolving strategic role of HR. Rationale for HR Evaluation. Thompson Press Publishing. • Gary Dessler . Kogan Page • Mahey C and Salman G. Module V: Future trends in Strategic HRM Approaches Career Management. 2002. Barriers to Strategic HR.STRATEGIC HUMAN RESOURCE MANAGEMENT Course Code: Course Objective: This subject provides an understanding of the strategic contribution of the Human Resource Management (HRM) function.. 1997Human Resource Management. dimension so as to illustrate the concept of competitive advantage applied to human resources. Strategic Human Resource Management. Content of HR strategies. References: • Michael Armstrong. Prentice Hall of India. Strategic Human Resource Management. 1996.Definition and Overview. MBAHR 20305 Credit Units: 03 Course Contents: Module I: The Concept of Strategy Strategy Defined. Key concepts of strategy. Formulating HR strategy. Approaches to HR Evaluations. • Beardwell and Holden. the process of strategic management Module II: The Concept of Strategic HRM An investment perspective of HRM. London Pitman. This course will place previous studies of human resource management within a strategic. . Work-life Integration Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60 Text & References: Text: • Mello Jeffrey A. challenges in SHRM. Aims of SHRM. 1996. Human Resource Management.. Thompson Press Publishing. • Tanuja Agarawala (2007) Strategic Human Resource Management. purpose. Strategic HRM. criteria for an Effective HR strategy. Kandula. Strategic Human Resource Development. Oxford Blackwell. Mentoring Relationship. strategic HR Vs Traditional HR. Prentice Hall of India. 2001. Module IV: Impact of HRM on Business Performance Human Resource Evaluation. The emphasis will be on the strategic significance of HRM.

Arbitration Vs Integration Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • WTO and International Trade . Cargo. Various Trade Block Groups and their Market Characteristics.GLOBAL TRADE IN NEW MILLENNIUM Course Code: Course Objective: To make the students learn the significance of trade barriers. the risks. To teach the elements of canalization in import and exports from India. Economic. Foreign laws. letter of credit.Rao. To teach the rising scope of international trade in services. Charlee W. Structure of Global services market.Political. Latin American. Future of state trading Module VII: Legal Dimensions Type of legal issues. Ltd. Module III: Globalisation Vs Anti Globalisation Barriers – Tariff & Non Tariff. Appeal and Appellate procedures.China. To expose the student to the current business scenario for export and import in emerging market economies. Reasons. Labor & Political Union. leading Exporters and Importer of commercial service export from India.H Hall. References: • International Business. Tata McGraw Hill . Manjula Guru. Module IV: Global Marketing of Services Growth of world services export. Credit and Currency fluctuation risks and their management Module VI: Indian Government & State Trading Canalization of imports and exports. Competing in the global market place. Opening Services Market and Uruguay Round. Laws relating to products. Module II : BEM’s ( Big Emerging Markets) Main Global Emerging Markets and their analysis from Indian point of view. Role of State. Customs. Module V: Risk Management in Global Trade Commercial .M.B. packaging and promotion. Internet Based services Marketing. East Europe. legal dimensions of global trade. Vikas Publishing House Pvt. MBAIB 20301 Credit Units: 03 Course Contents: Module I: Trade Blocks Definition of Trade Blocks. Type of Trade Blocks.

IBRD. Amrita Gulla • WTO & International Trading. WTO at Cancun – 2003. Agreement on a) Agriculture b) Trade-in-Services c) TRIMS d) Intellectual Property Rights. Thrust Areas. Exim Bank International Monetary Fund – Formation & Role. Edward Mason & Robert Asher . WTO – China Impact. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • WTO. India’s Response – a) TRIPS b) Agriculture c) Pharmaceutical d) Biodiversity. World Bank and India. functional knowledge of WTO and also global repercussions of WTO dismantled regimes. Objections by third world. ICSID. IFC. Decision Making. Membership. Development projects. Export Promotion. Functions. Czinkota The World Bank. MBAIB 20302 Credit Units: 03 Course Contents: Module I: World Trade Organization Evolution of GATT and WTO. Structure. EXIM Bank of India – Evolution. Forfaiting. Financial Assistance Schemes. IDA. To enable students learn and appreciate the role of world financial institutions. Module III: Global F. Quota’s for Developing Countries. Problems ahead. MIGA. Organization. Exim Bank and Project Exports. MFN Principle. I’s World Bank – Birth – Bretton Woods. Special Drawing Rights.INSTITUTIONS OF INTERNATIONAL TRADE ORGANIZATION Course Code: Course Objective: To impart complete structural. Tariff Conversions. Articles of Agreement Contingency Financing. Financing the bank. Indian Perspective Preamble. Gurumurthi • • Best Practice in International Business. Dispute Settlement Module II: WTO: Structure. International Trade Policy – next 25 years. Module IV: IMF. Uruguay Round Protocol. S. MB Rao References: • IMF and Developing Countries. WTO – Seattle Conference. formative. Asian Crisis – Role of IMF.

Role of an International Manager. Export Management Cateora & Hess. To visualize the importance of transactional economic relationships and consequential nation transformation. NAFTA. China Module IV: Global Policy Environment Weak International Institutions. Dumping – Antidumping Module III: Regional Economic Integration & Economic Transformation Levels of Economic Integration. EFTA. East Europe. UCP P K Khurana. IMF References. Transformation of Russia. Export-Import Restrictions and Promotion. Sweet & Mexwell – 2000. GNP. European Economic Integration. To develop an understanding of global policy issues and their effects to shape tomorrows world trade. Eitleman & Stonehill. Wesley Pub. the Asian Crisis. GDP. Product Cycle Theory. Addison. Co. Multinational Business Finance. Cartels. MBAIB 20303 Credit Units: 03 Course Contents: Module I: Overview and Theoretical Foundations The world economy – Major developments. CARICOM. International Business • • • • • • References: ICC Poms. Purchasing Power. Investment Policies. Export Trade Czinkota – 6th Edition. The World Economic Outlook . Debt Problem. SAARC. ECSCA. Richard D Irwin Inc. Per-Capita Income. Theory of Comparative Advantage. Free Trade. SAPTA. Management of Policy Relationship. Macro Economic Issues. ASEAN. New Trade Theory – Competitive Advantage of Nations. Economic Systems. Relevance to India’s Economy.INTERNATIONAL ECONOMICS ENVIRONMENT AND POLICY Course Code: Course Objective: The purpose of studying the course is to develop a holistic understanding of dynamics of world economic changes and how to effectively operate in this environment. Conflict between Industrialized & Developing Countries. ACM. International Marketing 3rd Edition. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Schmiltoft. To enable students to translate economic measures on global scale. International Investment – The FDI Route Module II: International Economic Activities of a Nation BOP – Fundamentals and the Accounts.

Booklet on Export Procedures and Documentation Handbook of Exim Procedures and Documentation – Govt. Govt. Export Oriented Units and Special Economic Zone. How to Export. the aim of the subject is to bring forth the extreme importance of global trade procedures and detailed documentation. geographic and cultural distances and the transaction of monetary payments is also extended. documents as per requirement of a) the contract b) Govt. Due to these complexities. Customs Clearance of Import Cargo. government departments. Duty Exemption Pass Book Scheme. To enable students to understand the relevance and importance of various government policy measures for export as well as import. INCO Terms. Exercise on Negotiation of Export Documents. private functionaries involved to enable the export manager to develop a systematic methodology to handle export. Role of Clearing and Forwarding Agents. Foreign Exchange Regulation Act and Introduction to FEMA. Course Contents: Module I: Introduction Export documentation Framework – the need. Import Procedure and Documentation. Working of DGFT & JCCIE Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • • 1999. To impart knowledge of documentation. Shipment of Export Cargo. Nabhi Publications References: RBI Mumbai 1985. of India Publication Division Handbook of DGFT Publications – Ministry of Commerce. Reading and understanding an L/C. Module IV: EXIM Policy Framework EPCG Scheme. Module III: Central Excise Clearance Customs Clearance of Export Cargo. of India c) Importing country d) for claiming export assistance. Module II: Documents for processing export order and legal implications Processing of an Export Order & Payment Terms. Role of Excise Department. of India. .INTERNATIONAL TRADE PROCEDURES AND DOCUMENTATION Course Code: Course Objective: MBAIB 20304 Credit Units: 03 Global exchange of goods and services takes place over time duration.

Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Levi. Module IV: Foreign Exchange Rate Exposure and Measurement Transaction. R. 1996. thus creating great opportunities and risks. Management of Transaction Exposure and Interest Rate Swaps (IRS/015). F.. D. Prentice Hall of India. T. Forecasting analysis of sentiments. Capital Account convertibility. International Finance & Risk Management – Academy of Business Study • Hull. Currency Swaps. Interest Rate Option Models: Understanding. The aim is to impart knowledge of global foreign exchange and risk management. Forecasting Exchange Rates. Analysing and Using Models for Exotic Interest Rate Options. International Finance. Pay mechanism including Escrow Account & ACU mechanism. To teach them via live case studies the exchange rate management. Fundamental International Parity Conditions – Purchasing Power and Interest Rate Parity. 1992. Interpretation of market news. To show students the importance of a bank in global business and role of currencies. . Degree of Hedge.S. the flow of finance is free and unrestricted for organizations. Tata McGraw Hill • Errunza. Prentice Hall of India • Rebonato. R.G.MANAGEMENT OF FOREIGN TRANSACTIONS: A BANKING PERSPECTIVE Course Code: Course Objective: In today’s borderless country economics. Recent Developments – Euro as an emerging currency. International Monetary System. MBAIB 20305 Credit Units: 03 Course Contents: Module I: International Financial Environment Finance function in global business scenario. 1994. Module III: Foreign Exchange Rate Determination Theories of Exchange Rate Determination.R and Ma C. 1997. Prentice Hall of India • Edwards. Module V: Foreign Exchange Risk Management Concept of Hedging.C. Futures and Options. Singh.D. Speculation and Arbitrage in Foreign Exchange Markets and Implications of Market Efficiency. Introduction to Futures and Options Markets. John Wiley and Sons • Kohn. 1995. Forward Rate Agreements (FRAs). Translation and Operating Exposure. J. Currency Futures and Options.W. Foreign Exchange.W. V. M 1998 Financial Institutions and Markets.R. International Business Finance. International Financial Management. M. McGraw-Hill International. Understanding Futures Markets. Tata McGraw Hill Publishing • Articles from selected journals and magazines • Redhead Financial Derivatives. To make learn global financial theory and financial decision making. 1996. 1999. and Srinivasan. P. Global Business Press • Rajwade AV. • Kolb. Cost of Hedging. McGraw Hill International References: • Apte. Futures and Options. Exposure from Equity and Borrowing in International Financial Markets. Balance of Payments. Module II: Foreign Exchange Markets Spot and Forward Foreign Exchange Markets.

Beyond value at risk.policy . Financial Aspects of Insurance Business Other Special Need Plans Application and Acceptance Investment and Accounting Module II The Basic Principles . Self survey and In-house survey. Rubin . Insurable Interest. Therese M. The Professional Approach.Dictionary of Insurance Terms / Barron's Educational Series • Vazir Ahmed Khan . Wiley. Insurance forms-proposals – cover note. Module V Introduction to Information Technology to Insurance industry . Computer Hardware-Software–Concepts . M.Need & Format. Basic and mandatory activity of any Insurance Organization. Brief on Insurance Applications Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Dowd.The Evolution of Computers. Inc • Vaughan. John & Sons. John & Sons. Miscellaneous documents. Proximate Cause. Nomination. Functions of IT Personnel and IT Department. The Insurance Times publication .APPLICATIONS OF GENERAL INSURANCE Course Code: Course Objective: The subject is designed by keeping in view about the requirement of knowledge of History of the Insurance in India. Indemnity. Claim procedure – Surveyors regulation and requirements. Corollaries of Indemnity. Survey protocol and MOU.System Life cycle analysis and design . The Classification of Insurance Business. MBAIR 20301 Credit Units: 03 Course Contents: Module I The Conceptual Framework. basic principles of Insurance along with their implementation in to operation with the help of legal and financial principals.Premium Module IV Underwriting practice in India and other countries–Co-insurance and Re-insurance practice. Assignment. Act. Loans. Fundamentals of risk and insurance. References: • Harvey W. Premium Payment. Emmett J and Vaughan. Lapse and Renewal. General Insurance (nationalization) Act 1972. Module III Policy Document . Arbitration Act. WC Act..Wiley. Legal Principles of the insurance – The Indian contract Act 1872. Rating .endorsement. Kevin. Surrenders.All About Insurance. Motor Vehicle Act. Foreclosure.P. various aspects of the insurance.Utmost Good Faith. The Insurance Device.W. IRDA Notification.

. Life and Health Insurance Underwriting. Health Insurance Products. Module IV: Social Security Schemes Social Dimensions of insurance and the main features of Social Security Schemes launched by the Government. Combination of Whole Life and Endowment Plans. (LOMA) • Barbara Foxenberger & Jane Lightcap Brown. Personal Accident Policy. MBAIR 20302 Credit Units: 03 Course Contents: Module I: Introduction Basic concepts of life insurance. Whole Life Plans. its functions and benefits. Annuity Plans etc. Module III: Personal Insurance Principle of Health Insurance. Module V: Other Types of Insurance Salary Saving Schemes Keyman Insurance Partnership Insurance. IC-22. Group Insurance Products Pension Policies. property and assets insurance. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • Text: Life Insurance Underwriting. the broad features of individual and group products. Besides product pricing method. Insurance Institute of India. social security schemes. Endowment Plans. Principles of life Insurance.LIFE INSURANCE – UNDERWRITING AND CLAIMS Course Code: Course Objective: The course will provide an understanding of the basic concepts and principles of life insurance. will help students develop and understanding of different facets of life insurance. Children’s Plans. Life Insurance Corporation of India. Overseas mediclaim insurance. Insurance Company Operations. Manual for Agents. Motor Vehicle Policy. The course also provides understanding of policies of health. Module VI: Reinsurance Module VII: Personal Insurance Health Insurance Pension Group Insurance Products. reinsurance etc. LOMA . Module II: Individual Plans / Products Salient features of plans of individual insurance – Term Assurance Plans. its functions and need and its role in the economy of the country. References: • Gene Stone. Pricing of life insurance products.

.. Investment of Funds etc. Module II Insurance Act 1938 (With Special Reference to Actuarial Valuation. Surplus Nomination. Agency Regulations Accounting and Investment Regulations Rural Business Regulations Actuaries Regulations Code of Conduct for Advertisement Regulations Surveyors Brokers IPA Regulations etc. Module VI Consumer Protection Act ISO and OMBI DSM Its Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Study Material on Relevant Acts and Commentaries given as handouts.. Module IV IRDA Act 1999 Its Provisions in full Module V Registration of Insurance Companies Regulations.) and LIC Act 1956 – Genesis Expectations and Objectives. their implications and limitations will also be discussed with real life case. Assignment.. Postal Life Insurance and Reinsurance.REGULATORY FRAMEWORK OF INSURANCE Course Code: Course Objective: The course will provide an understanding of insurance regulations in pre and post nationalization period with latest updating. Details of various Acts. principle of utmost good faith indisputability of policies Proximate course etc. contracts of indemnity. MBAIR 20303 Credit Units: 03 Course Contents: Module I Ingredients of a contract and legal aspects of insurance with special reference to insurable interest. Module III General Insurance Business Nationalization Act 1972 and the Malhotra Committee Report 1994. Embarrassing Recommendations Tariff Advisors Committee.

Inc. Corporate risk management – function. Education and Training Contingency Planning. importance. contribution. Loss reduction Measure. Risk reduction and control.RISK MANAGEMENT AND INSURANCE Course Code: Course Objective: This course Aim is to introduce student to the concept and application of systematic risk identification and measurement. Module II: Practice of Risk Management Risk Management process and administration. Claim procedure and survey. MBAIR 20304 Credit Units: 03 Course Contents: Module I: Introduction Risk and uncertainty. Funds management. endorsement renewal receipts. Premium Rates calculations Bonus /malus in Premium investments. Project insurance and Loss of Profit policy. Risk Transfer. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Peter L. Warranties – Conditions. including an examination of the main type of Insurance policies currently available to develop an understanding of the use of insurance as an effective risk management tool. Satellite insurance . John & Sons. Against the gods. proximate cause.proposal form cover note certificate of insurance. Module VI: Documentation Insurance forms . . indemnity. co-insurance. Reinsurance concept and methods. operative causes. Beyond value at risk. Acceptance of Proposals . Module III: Process and Technique Risk Analysis: . Risk retention and controldiscuss hazards and risk. Private and social Cost. Second part of the course is to introduce students to the principles and practice of insurance. Module V: Economics of Insurance Economic principal of Insurance. fundamental statistical analysis. subjective attitudes to risk Acceptable risks versus unacceptable risk classification of risk. Risk Retention. material Facts. Inc . Risk identification. Risk avoidance. major area of control and measures. sharing. The cost of risks. Avoidance. Statistical methods and probability concepts. Kevin. Loss cost. Wiley. Special class of Insurance Oil and Energy . Organization Chart. Concept of Risk Control and Examination of various risk control option. Contingency policy . Module IV: Insurance Introduction Concept of Insurance Classification of Insurance life and non life (General) basic principle of insurance. Characteristics and developing tools. Reduction and Transfer.Nature of risk and human behavior. Perception.Physical and Moral Hazards. I/O analysis. subrogation. policies. Bernstein Dowd. John & Sons. Handling cost. Industrial All Risk policy. Handling of risks.utmost good faith – insurable interest. Wiley. Influence factors.

BUSINESS PROCESS SYSTEM
Course Code: Course Objective:
This course will expose the students to describe process development by making a distinction between the development processes, the management process and supporting process in line with evolving standards. It also introduces object- oriented approach to provide a better balance with conventionally structured systems approach. It then describes the use of models to precisely define systems, processes, data and their co-relation.

MBAIT 20301

Credit Units: 03

Course Contents:
Module I: Business Process Optimization Understanding Business Process and e Process, Business Process Optimization, Business Modeling and Business Strategy for IT, Understanding Work Flow Automation and Value Chain. Module II Implementation of Business Process Life Cycle: Various Parameters that effect business process, Business Process redesign Module III: Introduction to Data Modeling Techniques Methodology, tools and techniques. Systems Modeling, Logical and Physical Models, Data Modeling, Entity relationship Diagram, Entity, Attributes, Domain, Key Relationships, Cardinality notations, Degree Generalization, Strategic Data Model, Data modeling during Systems Analysis. Module IV: Introduction to Modern Structured Analysis Methodology, tools and techniques, process and concepts - Decomposition, Decomposition Diagram, Logical Process and conventions, Structured English, Decision Table, Event Decompositions Diagram, DFD, information engineering, Prototyping, Rapid Application Development model driven development, joint Application Development. Module V: Introduction to Object Oriented Analysis & Modeling Reading and interpreting an object model, describing object modeling in the context of systems analysis with the help of class diagram state diagram and event diagram.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:

• • •

Jeffery L. Whitten, Systems Analysis & Design Methods, Tata Mc Graw Hill Awad, Systems Analysis & Design Methods, Galgotia Publications Hoffer, Systems Analysis & Design Methods, Tata Mc Graw Hill

MANAGEMENT OF SOFTWARE PROJECTS
Course Code: Course Objective:
This course is to familiarizing students the concept of Software Project Management, which is an umbrella activity within software engineering.. It begins before any technical activity is initiated and continues throughout the definition, development and maintenance of computer software.

MBAIT 20302

Credit Units: 03

Course Contents:
Module I: Software Project Management Concepts Management Spectrum, People, product, process, project The W5HH Principle. Module II: Software Process and Project Metrics Measures, Metrics and Indicators, Metrics in the process and project domain, software Development., Metrics for s/w quality, integrated Metrics within the s/w process, metrics for small organization, establishing a s/w metrics program Module III: Software Project Planning Observation on estimating, s/w scope. Resources, s/w project estimation, decomposition techniques, Empirical Estimation Models, Make/Bye Decision, Automated Estimation Tools. Module IV: Risk Strategic Risks, Risk Identification, Risk Projection, Risk Refinement, Risk Mitigation, Monitoring & Mgmt., Safety Risks and Hazards, RMMM Plan. Module V: Project Scheduling and Tracking Concepts of Lateness and basic principles Relationship between People and Effort, Defining a Task Set for s/w project, selecting s/w engg. Tasks, Major Task, task n/w, Earned value analysis, error tracking, project plan. Module VI: Software Configuration management Baselines, SCM Process, Identification of objects in s/w conf., version control, change control, configuration audit, status reporting. hands-on on MS-Project.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text: • Bob Hughes & Mike Cotterell, 2002 ,"Software Project Management" Third Edition ,McGraw-Hill References: • Managing Software Requirements: A Unified Approach (The Addison-Wesley Object Technology Series), Dean Leffingwell, et al (Hardcover)

OBJECT ORIENTED DATABASE MANAGEMENT SYSTEM
Course Code: Course Objective:
In today’s fast growing world usage of relational database is important but not enough, Consider an OODBMS when we have a business need for high performance on complex data. Generally, an ODBMS is a good choice when you have all three factors: business need, high performance, and complex data. This course aims towards familiarizing students with RDBMS as well as OODBMS.

MBAIT 20303

Credit Units: 03

Course Contents:
Module I: Database Concepts Introduction to Database and advantages of Database Management System, Intro to different Types of DBMS, Relational DBMS, Normalization of Data, Relationships, Data types and Data Constraints, Hands – On MS Access (Tables and Queries). Module II: SQL (Using Oracle or SQL Server) Basics & Advance Select Statement, Conditional Selection, Relational Operators, Compound Conditions, IN & BETWEEN, Using LIKE, Joins, KEYS, Eliminating Duplicates, Alias & IN, Nested Queries, Creating New Tables, and Views, Altering Tables, Adding, Deleting and Updating Data, Group By & Having clauses, etc. Module III: OODBMS OOP’s concepts in DBMS, RDBMS vs. OODBMS, OODBMS Architecture, Examples of OODBMS, Overview or ORDBMS, Module IV Unified Modeling Language, Description, Modeling, Concepts and Tools.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text:

C.J. Date ,An Introduction to Database

References: • Bieter Adriaans & Dols Zantinge, Data Mining

Text files. Declaration of Variables.Local). Defined data types (typedef). fopen( ) and fclose( ). Closing a file. #ifndef. Polymorphism. Arrays as parameters.Binary files Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • • Balaguru Samy. cin and cout for strings Preprocessor directives -macro definitions (#define. The while loop. Scope of Variables (Global. putch( ). ifstream . putc( ) ]. tellg() and tellp() . This course introduces the advanced programming concepts of C++. #else and #elif). getc( ). MBAIT 20304 Credit Units: 03 Course Contents: Module I: Introduction to C++ Variables. #else. Returning values using return and argument list. The continue statement.Assignment Operator .Standard Output (cout). Pointers and arrays. Declared Constants Operators . Data Types-Identifiers. C++ Standard Library: Input/Output with files. #endif. get and put. Fundamental Data Types . #endif. Nested structures. File opening modes (binary and text). #undef).Relational Operators (>=. Data Hiding. Pointer initialization. #if. Let us C++. BPS Publications . Module V: Object Oriented Programming Classes : Introduction to classes . Dynamic Memory Allocation-Operators new and new[].Reference operator (&).Logical operators. getch( ). Inheritance.<=). Encapsulation.Data structures. Open a file. Constructors and destructors. Conditional inclusions (#ifdef. Stream input and output [ fgets( ). Module IV: Compound Data Types Arrays . Binary I/O [ fread( ). puts( ). #define. Focus is on software engineering principles in programming. The for loop . strcmp( ). Multidimensional arrays. getchar( ). Arithmetic Operators . Initializing arrays. Accessing the values of an array. Pragma directive (#pragma) Module II: Functions and Operations Functions: Passing arguments by value address and arguments. Pointers . strcpy( ). Null pointer. gets( ).Operator delete and delete[]. Library functions: printf( ). Standard Input (cin). Standard Buffered File I/O: The file handle concept.Iteration structures (loops). .Declaring variables of pointer types. Jump statements. Pointer arithmetic. ftell( ) ]. Conditional Operator .Dereference operator (*). #ifdef.The selective structure: switch. Ofstream. accessing arguments from the command line for main(). #include. Object Oriented Programming with C++.SOFTWARE DEVELOPMENT Course Code: Course Objective: Students will experience hands on the tools will use to create application. data abstraction and object oriented concepts. and understanding the purpose and intended application of language features.fstream: Stream class to both read and write from/to files. getche( ). Variable Initialisation. Bitwise Operators etc. The exit function . Preprocessor commands: #if. fwrite( ) ] Module III: Control Structures Conditional structure: if and else . The do-while loop. Explicit type casting operator. Pointers to pointers. Source file inclusion (#include). strlen( ). Pointers to structures. Precedence of operators Basic Input/Output. Random file movement [ fseek( ). Tata Mc Graw Hill Kanetkar. String Data Type Constants :-Defined constants. fputs( ). C++. Pointers to functions. putchar( ). The goto statement .Declaring an Array.The break statement . The keyword this. BPB Publications R B Patel. seekg() and seekp() . Data Abstraction. Data Structures.

Module II: Introduction of Web Client Web Server. Hyperlinks.WEB ENABLED BUSINESS PROCESSES Course Code: Course Objective: Students will be taught how to web-enable a real time business process. Introduction to various Business Processes like Inventory Management. Interacting with users. Forms.Prentice Hall. Learning to use HTML tags . “Building an intelligent e-business”. Creating Frames & Windows. Applications Server. Through industry project. Case Studies. and Processing Forms. Module V: Resource connectivity using ASP Web Development with Active Server Pages. MBAIT 20305 Credit Units: 03 Course Contents: Module I: Web Enabled Business Solution Introduction to E-Commerce. CRM. Module III: Building web pages using HTML HTML primer. Processing Web Data with the Server. working of Application server and Web Server. Server Site & Client Site Technology. and Operators & Expressions. hosting and site administration. Programming Web databases. students will learn how web-enabled business processes can increase profitability and performance and improve customer relationships. Tables. Building & Processing Web Forms. E. Frames. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • David Ferris & Larry Whipple. 2001. KM. Cascading Style Sheet Module IV: Building dynamic web pages using Java Script & VB Script Embedding JavaScript & VBScript in HTML.Business and Web Enablement. Getting Information about HTTP Request with the Request Object. These concepts will be put into practice through the industry project. Static & Dynamic Web Sites. Business transactions on the web provide enterprise-wide process integration as well as connect businesses with global business partners. Handling Events. Advanced HTML tags. Retaining Information between sessions using Cookies. development tips and tools. Database Server. e-ERP. Session & Application Objects. Value Storehouse. Programming statements. . Purchase Order Management. DHTML. Working with Objects. Using Scriptlets. Functions.

CONSUMER BEHAVIOUR Course Code: Course Objective: To identify and understand the consumers behavior both household market and business market. Reinforcement. Subculture Module V Opinion Leadership Process. consumer life styles. Perception. Consumer Buying Decision Process. MBAMK 20301 Credit Units: 03 Course Contents: Module I Consumer demographics. where people shop. Module II Consumer as an Individual. Module IV Group Dynamics and Reference Groups. Shopping attitudes and behavior. Goals. Environmental factors affecting consumers. Behavioral Learning and Cognitive Learning Theory. Diffusions of Innovations. Cues. Imagery. Personality. Learning. Consumer Behaviour • Soloman. Lifestyle marketing. Self and Self Images. Culture. types of consumer decision making. Adoption Process. Attitude Formation and Change. Social Class. Consumer profiles. Allowing the students to see how an understanding of customer behavior is crucial to successful marketing programs. PHI publications 7 the edition. Module III Attitude. Retailing implications of consumer demographics and lifestyle. Consumer Behaviour. Family Decision Making. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Schiffman and Kanuk. Response. Motivation. Needs. It makes a connection between customer behavior principles and the elements of marketing strategy. References: • London & Bitta. Impulse purchases and customer loyalty. Brand Loyalty . Consumer Behaviour .

DISTRIBUTION MANAGEMENT AND LOGISTICS
Course Code: Course Objective:
The aim of this course is to develop the understanding of the various components of the integrated supply chain from the perspective of Distribution Management. The learning is focused on developing the various models of logistics & supply chain to suit domestic as well as global markets.

MBAMK 20302

Credit Units: 03

Course Contents:
Module I Marketing Channels – structure and functions, channel mix decisions. Channel Design and Implementation – segmenting, targeting, establishment of new channels or refining existing channels, identifying power sources, channel coordination. Module II Channel Flows – definition and concepts, Channel Structure and Membership Issues, Vertical Integration of Marketing Channels – costs, benefits, need. Module III Channel Power – nature, sources, balancing and exercising power, influence strategies. Module IV Channel Conflict – nature and degree, sources, consequences, conflict resolution strategies, Channel Performance: Monitoring & evaluation Module V Channel Institutions – retailing – definition, choosing retail positioning, strategy and strategic issues in retailing, an overview of non-store retailing, electronic channels, wholesaling and franchising, Logistics System – concept, objective and scope, the system elements, transportation, warehousing, inventory management, packing and unitization, communication and control, importance, Strategic Logistics Planning – logistics strategy, implementation and management.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text: • Stern & El-Ansary , Marketing channels, PHI Publication. References:

• •

B.S. Sahay , Supply chain management for global competitiveness, McMillan. Gattorno and Walters, Managing the supply – a strategic perspective, McMillan.

MARKETING OF SERVICES
Course Code: Course Objective
The course has been designed to equip students to become more effective managers of service organisations by familiarizing them with the characteristics of services, their implications on design and delivery. Competitive advantage.

MBAMK 20303

Credit Units: 03

Course Contents:
Module I: Understanding Services Marketing of Services: An Overview; Evolution of Services Marketing; Concepts and Issues; Services Characteristics; Growth and importance of Services in the National Economy; Conceptual Framework for Marketing of Services; The service experience as a process; Understanding Services: Service Encounters, Service Systems, Critical Incidents ; Service Encounters: service systems, critical incidents; Case Study: British Airways Module II: Understanding Customers Understanding Services and their Buying Behavior in Services; Customer Exceptions, Needs and Perceptions; Segments and Targeting Customers; Focus on Customers; Service Failure; Service Recovery; Handling Customer Complaints; Customers Relationship Management; Customer Relationships in the Market Place; Customer Retention Strategies; Understanding and Measuring Customer Satisfaction and Service Quality; The Return on Quality; Moments of Truth Module III: The Service Marketing Mix Marketing of Services: Positioning of Service; Search for Competitive Advantage; Developing Positioning Maps. Marketing of Services: Creating Services and Service Blueprinting; Planning, Creation, Blueprinting and Branding of Services; Marketing of Services: Pricing Strategies; Pricing Strategies: Planning and Implementation; Marketing of Services: Promotions Strategies, Developing Communication Mix; Customer Education; Developing Communication Mix; Planning and Managing Service Delivery; Options for Service Delivery; Place and Time Decision; Creating Value through Service Quality & Productivity Improvement; Demand Management in Services; Measuring and Managing Capacity; Strategies for Managing Demand. Module IV: Strategic Issues in Management of Services Strategic Issues in Services Marketing; Internal Marketing; Managing Service Employees; Motivating Employees. Global Strategies for Services; Services in the Global Economy; Strategies for Trans-national Services; Harnessing Technology to Enhance Value in Services; Applying Technology to Services; Marketing Implications of the Internet Services Marketing: Some Module V: Application Areas Marketing Financial Services; Marketing Banking Services: Some New Developments; Group Project Presentations.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text: • Christopher Lovelock, 2001 “Services Marketing”, Pearson Education. • Valarie A Zeithaml and Mary Jo Bitner, 1996, “Services Marketing”, McGraw Hill, Singapore. References: • Christian Gronroos, “Service Management & Marketing: Managing the Moments of Truth in Service”

PRODUCT AND BRAND MANAGEMENT
Course Code: Course Objective:
In congruence with the aim of marketing to convert a commodity into an identifiable product and to a subsequent brand, the following two processes will be adopted: Impart comprehensive understanding of the process of conceptualization and the development of a product including its positioning and pricing strategies. Focus to understand the concept of branding, developing a brand personality, identity, image, revitalization options and the methods to evaluate the brand.

MBAMK 20304

Credit Units: 03

Course Contents:
Module I: Product Management Introduction and Concepts, Classification, Product Mix and Line decisions. Methods of positioning, Managing premium products and brands. Module II: New Product Planning Product Life Cycle, Product Development Process, New Product Launches, Pricing Decisions & Strategies. Module III: Evolving a Brand Concept of branding, the challenges faced by brand managers, the value of a brand to customers and the organization, Selection Criteria for Name, Symbol and Slogan, Creation of brand personality and the approaches to develop brand personality scale, brand image sources, identity and positioning, identity dimensions, core identity and extended identity of brands. Module IV: Brand Re-vitalization Brand & Line Extensions, Marketing Mix for Brand Extensions, Co – Branding. Upward and Downward stretching of brands. Module V: Managing the Brand Systems The complexities of managing brand systems, including brand roles, brand hierarchy & branding benefits. Brand Equity, Brand Awareness, Brand Loyalty, Brand Associations, Brand Promise, Brand Recognition, Recall and Brand Equity. Brand Examination based on cost based and customer based Examination methods.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:
Text: Subroto Sengupta, Brand Positioning, References: • Cowley. D , Understanding Brands • Jean Noel Kampferer, Strategic Brand Management • David Aaker, Building strong brands • David Aaker ,Brand Leadership

RURAL MARKETING
Course Code: Course Objectives:
The objective of this course is to evolve students understand the growing significance of rural marketing. It highlights the emerging trends in rural marketing and points to a steep learning curve for companies eyeing rural markets in India. The peculiarities of the rural customers in India are to be studied and the students are prepared to face the future challenges of rural India.

MBAMK 20305

Credit Units: 03

Course Contents:
Module I: The Call of Rural Marketing Rural marketing an overview, rural India, evolution of rural marketing , consumer profile in rural markets for different products and factors influencing. Principles of marketing as relevant to rural marketing, changing concept of marketing, profiles of urban markets/ customers. Difference between urban & rural consumers. Module II: Rural Marketing Environmment Various environmental factors effecting rural India (demographic, physical, economic, social & cultural, political, technological etc), products and services in the rural markets and channels of distribution and trade management. Module III: Targeting, Segmenting And Positioning (Stp) Segmenting the rural markets, Targeting & positioning strategy. Understanding the present rural oriented companies & their success stories. Module IV: Sales & Marketing Practices Rural sales & marketing management, sales target strategies, future of rural marketing and new product launch techniques for rural markets. Module V: Rural Market Research Rural Market research, Planning the rural research and market information system, Do’s & don’t in rural research & Limitations of rural research.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References: •
Pradeep Kashyap & Siddhartha Raut, The Rural Marketing

Types of processes. Service Management and Operations. Pitman Publishing • Brown S. 4 th Ed. Hardland. Types of preventive maintenance.J. Russell & Murdick 1990. McLeavey D.P. Module IV: Improving Operations Improving technology. Operations Management: Strategy and Analysis. concept of TPM Module III: Integrating Quality and Maintenance Productivity. Deep and Deep Publications • Adam E.J. Manufacturing and Operations Strategy. Job development and appraisal. 2nd Ed. 1992. Creating a productive team culture. . technological alignment. Module II: Introduction to TPM Technology. 1997. McGraw-Hill International Editors. Harrison. Johnston 1995.. MBAOM 20301 Credit Units: 03 Course Contents: Module I: Facility Planning Facility Location – strategies. & Ritzman L. Butterworth Heinmann • Haksever. Inc. Bessant J. Module V: Models for Productivity Maintenance Replacement Theory. Reliability Engineering. 1st Ed. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Diwan P.M. capacity balancing. Prentice Hall • Lee S. 1st Ed. job design.. Planning for manpower for TPM.L. Operations Management.J. 1997.J. site selection. AddisonWesley • Waters D. Production Planning and Inventory Control. Work study for maintenance. & Schniederzans M. and Jones P. 2 nd Ed. Models and Behavior. Lamming R. All India Publishers & Distributors • Krajewski L. single and multiple machine. Controls and checks for quality and maintenance. make to order or make to stock.E. 1996. make or buy decision. Plant & Equipment – strategic consideration. Layout concepts. 5th Ed. 1991. Sequencing.Scheduling. Operations Management: Producing goods and services. 1st Ed. Prentice Hall of India • Slack.B. Forecasting methods and adjustment in production . Operations Management.. cellular manufacturing. Job designing. Strategic Operations Management. Productivity and Process change. Productivity & Technology Management. Universal Maintenance Standards. References: • Narasimhan S. infrastructure and shared facilities.FACILITY PLANNING AND TOTAL PRODUCTIVITY MAINTENANCE Course Code: Course Objective: The aim of this course is to develop the understanding of the concept of facility planning and total productivity maintenance and its application and uses in business organizations.W. Addison-Wesley Dilworth J. & Billignton P. work measurement. Prentice Hall International. Designing processes. Operations Management. Chambers. Reasons of failure. DFMA. • Samson D. 5S and other modern quality tools.Jr and Ebert R. Prentice Hall of India. Routing . Integration of operations management systems and role of Total Productivity Maintenance.. Integration of TQM & TPM. Production and Operations Management: Concepts. 2000. Render. FMS. 1997. 1996. 1995. Failure prevention.

Carl Thors’ Family of Measures. McGraw Hill Book Company. At the end of the course a student should be able to apply more popular techniques of measuring productivity and performance of an organization at various levels of organizational controls. EGS Model. • D. Productivity and Profitability Module II: Productivity Measurement Models and Application Studies Classic Models on Productivity Measurement: Kendrick & Creamer. New Delhi • Joseph Prokopenko. Inadequacy of financial measures and the Balance Sheet. Familiarize with performance improvement techniques across the business operations. Narosa Publishing House.PRODUCTIVITY AND PERFORMANCE MANAGEMENT Course Code: Course Objective: This course is designed to: Impart comprehensive understanding of the concept of productivity. Ltd. its measurement and management. Smith’s Omni Factor Model. Taylor & Davis. Productivity Management: A Practical Handbook.D. Capital resources Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Prem Vrat. Sumanth’s. Productivity of Service Sector Module III: Performance Measurement Changing paradigm of performance expectations. New Jersey . Measurement and Examination Control and Improvement. Productivity and Production. Improvement Approaches: Industrial Engineering. Sumanth. G. MBAOM 20302 Credit Units: 03 Course Contents: Module I: The Basic Concepts Concept of Productivity. Improving Productivity and Effectiveness. John Wiley & Sons. Craig & Harris. Rapmods.Scott. Behavioral. Planning. • Marvin E Mundel . Gold’s Approach. Pvt. Prentice Hall International. Productivity Management: A Systems Approach. Malcom Baldridge System. Multi-Criteria Performance/ Productivity Measurement Technique. Module IV: Balanced Score Card & Business Excellence Systems Kaplan & Norton BSC.S. New Delhi. Efficiency and Effectiveness. Lawlor. American Productivity Center Model. Focus on integrated and balanced measures of organizational performance. New York. Productivity Engineering and Management.Sardana and B. References: • David J. EFQM System Module V: Integrated Performance Systems Neely’s Performance Prism. Quick Productivity Appraisal (QPA) Approach. Oxford &IBH Publishing Co. Sink. New York.Sahay . Productivity defined. Interface between Quality and Productivity. Lynch and Cross’s Performance Pyramid Module VI: Productivity and Performance Improvement Productivity Analysis.

importance. Phases of Projects. Economic appraisal. New Age • John M Nicholas . & Linkages Module III: Project Planning and Organization Planning steps. He should be able to do planning and network scheduling. A Managerial Approach. Project Goals. MBAOM 20303 Credit Units: 03 Course Contents: Module I: Philosophy and Context of Project Management Concept of Projects. Himalaya Publishing House • Meredith & Mantel. System Development Cycle Module II: Project Selection and Appraisal Criteria for selection. identification of the project Project appraisal: Technical appraisal. The objectives of this course are to provide a thorough understanding of its various essentials to the student. Project Management. Project Management. Project Management. Management appraisal. Matrix. Gantt Charts. John Wiley References: • Harvey Maylor. Beta Coefficient. CBS • Ramaraju Thirumalai. Prentice Hall • Meredith & Mantel. Go-No-go Controls. Project Activity. Master plan. Project Team. John Wiley . Risk analysis. Project Management. Project audit Module V: Cost Estimation.A Managerial Approach. Role of the leader. Project Management. Control as a Function of Management. Module IV: Project Control Control Process. Life Cycles. including the use of PERT. Commercial appraisal. Cybernetic controls. Pitman • Harold Kerznor. Project Management. Project Coordination. Mixed. Project Functions Categories of Projects. Capital Asset Pricing Model Project Management Information System Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Nagarajan. Organizational structure. Project approval. Creation of team. Budgeting. Post controls. Project Organization: Pure. He should be familiar with project control systems. 7S’ of Projects. Financial appraisal. At the completion of the course the student should be able to apply criteria of selection for identification of a project and carry out a rational appraisal. systems Approach. Measurement of Risk Cost Estimating Process. Systems Analysis. Project Management. Project Management for Business & Technology. Scheduling Charts Developing Work Breakdown Structure Schedule.PROJECT MANAGEMENT Course Code: Course Objective: Project Management is a broad multi-level activity.

6th Ed. 1999. Supply Chain Reconsideration. Managing The Supply: A Strategy Perspective. 1996. Objectives & Policies of Purchasing and Supply Chain. SCM and Information Technology.J. Value Engineering/Analysis. 1996. Logistics Management. McMillan Business References: • Bowersox D. Organization Design. Transportation Choices and Third Party Logistics. Communication Flow of Supply Chain.L. Inter-firm Integration: Implementation Issues. & Walters D. Inter-functional coordination. Supply Chain Management . Forecasting Issues in Supply Chain Management. McGraw-Hill International Editors • • • Sahay B. Order Processing and Inventory Control for SCM. Reengineering.Role. Tata McGraw-Hill Mentzer John T. Vendor Relationships.SUPPLY CHAIN MANAGEMENT AND LOGISTICS Course Code: Course Objective: The aim of this course is to develop the understanding of the various components of the integrated supply chain. Benchmarking. Purchasing and Supply Management: Text and Cases. Strategic Alliances. Benchmarking Global Supply Chains. MBAOM 20304 Credit Units: 03 Course Contents: Module I: Introduction of Logistics & SCM Evolution of Logistics and Importance of Supply Chain Management in the overall organization functioning. Developing Supply Chain as a Competitive Focus by customer satisfaction and corporate profitability.. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Gattorna J. Vendor Management & Development. Customer Focus in Supply Chain. 1st Ed. The learning is focused on developing the supply chain to suit domestic as well as global markets. McMillan India Pvt. Managing the International Supply Chain Operations.W. Motives and Development of Global Markets.to suit the Global Environment. Risk Involved in International Markets. JIT and Quality Management. Ltd. & Burt D. IT Enabled Supply Chain Management. Optimization of Supply Chain. Inter-corporate cooperation .N. Supply Chain Management: For Global Competitiveness. Retailing Management Module IV: SCM in Indian and Global Perspective Supply Chain Management in the Indian Environment. Dobler D. Module II: Strategic Issues in Supply Chain Management Value chain and value delivery system. & Closs D. Network Modeling & Strategic Lead Time Management Module III: Managing the Supply Chain Product and Process Design for SCM. Application of ERP. Facilities Decisions.W.S. 1996.J. Distribution Channel Design.

– Editor. service process & support process. Company Strategy. Total Quality Management. Benchmarks & Landmarks. John Wiley Sons Inc. Best practices Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Oakland. TQM: A Road Map. Kimberly & Others. Malcolm Bridge Examination. 1994. Customer Satisfaction Enhancement Module II: Process Management Management of product process. J. Performance Measures.A. Tata-McGraw Hill India • Crosby P.. The objective is to introduce the TQM from a managerial and humanistic perspective. education & development. Human Resource Development & Management. Quality Audit. Focused Quality. 1997. TQM: Text with Cases. Managing Change.TOTAL QUALITY MANAGEMENT AND SIX SIGMA Course Code: Course Objective: The course is multidisciplinary and deals with the philosophy of TQM. problem resolution. House of Quality/QFD. Customer & market Integration. Training.. Butteworth – Heinmann References: • Wankulu C. Leadership policy. The course objectives are: To help identify implementation issues of TQM To study various methods and approach to quality MBAOM 20305 Credit Units: 03 Course Contents: Module I: Introduction to TQM Basic concepts of TQM. Cost of Quality. Advanced improvement tools. External leadership. . Lt. Re-engineering. 1990. Penguin Publications • Davenport S..S. Statistical application. Strategic Planning – Strategic development process. 1997. Let us Talk Quality. Work Systems. History of Quality Revolution. Tata-McGraw Hill India • Ahluwalia J. S. Six-Sigma – Concept & understanding. Basic tools of continuous improvement. 1996. Gen. Supplier & partnering process. Employee well-being & satisfaction Module III: Measurement & Continuous Improvement Measurement of Quality. Six-sigma Organization Module IV: Examination & Benchmarking ISO 9000-2000.

Point-of-sale Terminals. Television Home shopping. Retail communication: concept of retail image. Retail Management. Convenience store. growth of retailing in India.(Biztantra Publications) • Gibson G Vedamani. location and site location decisions. improved supply chain management. Store design and Layout: Exterior design components and their significance. Vending Machine retailing. Electronic Data interchange (EDI).(Jaico Publishing House) .(Pearson Education) References: • Bajaj.FUNDAMENTALS OF RETAILING Course Code: Course Objective: The primary objective of the course is to have students develop marketing competencies in retailing and retail consulting. Shopping center/mall location. The Mall. Universal Product Code (UPC).E-retailing. visual merchandising. location options-High-street location. MBART 20301 Credit Units: 03 Course Contents: Module I: Retailing Concept. branding. price adjustments. quality. retail sales promotion tools. direct selling. Module II: Sore location planning Levels of locations decisions. Integrated Retail Management. space limitation.variety. Department store. Specialty store. Category Killers. price points. international sourcing.budget constraint. Global retailing scenario. assortment. Evolution of retailing. category management and category captainship. free standing location. quick Response Delivery system.types. Discount store. word of mouth. economic order quantity. Tuli & Srivastava . city selection. Retail Management: Functional principles & practices. Non-store formats. site selection. Vendor identification and selection criterion. Contemporary issues: FDI in retailing-pros and cons. media decisions. definition and functions.(Oxford University Publications) • Ogden & Ogden .retail objectives. Retail Management: A strategic approach. negotiating with vendors. Organized retailing in India: key drivers for growth and future prospects. factors affecting city. factors affecting merchandise mix. Module V: Retail Information system Meaning. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Berman & Evans . Hypermarket. Impact of organized retailing on small grocery stores. publicity. Self check-out systems. retail advertising. stock replenishment. store layout and space planning. developing a retail price strategy. Data warehousing and mining. Retail formats and their characteristics: Store formats-Supermarket. Module IV: Retail pricing Factors affecting pricing. personal selling. Radio Frequency Identification (RFID). The course is designed to prepare students for positions in the retail sector or positions in the retail divisions of consulting companies. Module III: Merchandising Management Deciding the merchandise mix. Kiosks. Interior atmospherics. product turnover rates. deciding a pricing policy. classification of the elements of retail communication mix.

Inventory level planning. sales forecasting.physical inventory systems. Designing control units. Inventory valuation. Module V Inventory management. Recording the merchandise. Concluding the purchases. Concept of Category. Stock turnover and gross margin return on investment. Reverse logistics. Planning profit margins. the contents emphasize the planning and control aspect along with the extended applications like retail branding decisions. Pearson Education • Bajaj. Retail Management. Tuli & Srivastava . Retailing Management. Evaluating merchandise. Oxford • Images Retail • Retail Biz . BART 0302 Credit Units: 03 Course Contents: Module I Merchandise & merchandising: Concepts & philosophy. Selecting and interacting with merchandising sources. Forecasts. Inventory levels. receiving and stocking the merchandise. Merchandise security. Category management & category captainship Module III Implementing Merchandise plans. The Merchandising Management process. assortment. Module VI Merchandise forecast and budgeting. How much to reorder. negotiating the purchase. Module II Category management. Module IV Logistics and order processing and fulfillment.the cost method and the retail method. brands. timing and allocation. perpetual inventory systems. procedures and practices. When to reorder. Transportation and ware housing. Apart from giving the theoretical overview of the concepts and important terms.A strategic Approach. Retailer’s tasks. Customer transaction and Customer service. innovativeness. Inventory Analysis.MERCHANDISING AND EGORY MANAGEMENT Course Code: Course Objective: The course highlight s the finer details of the retail operation called merchandising. devising merchandising plans. Components of merchandising Management. Tata McGraw Hill References: • Berman & Evans . Unit control systems in practice. Unit control systems. Re–evaluating the on a regular basis. Retail Management. planning purchases. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Levy & Weitz.

Module III Location decisions. Retailing Managemen. site selection. franchise systems. sourcing goods. traditional channel management systems. types of retail locations. traffic count. choice of suppliers. The course aims at preparing them for assignment with retail organizations in store operations and logistics divisions. length of chain decisions. tracking movement. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • B S Sahay . retail location theories. channel-cost management. determining choice of exclusive distribution. types of chains. MBART 20303 Credit Units: 03 Course Contents: Module I Introduction to distribution networks. Supply chain management for global competitiveness.A strategic perspective . Managing the supply. estimate of store sales.DISTRIBUTION NETWORK Course Code: Course Objective: The primary objective of the course is to provide students with in depth knowledge of practical aspects of distribution networks and logistics activities and decisions. multi-product & multi-distribution systems. McMillan References: • Gattorno and Walters. Module IV Exclusive distribution factors. Tata McGraw Hill . developing a structural model for chain distribution strategies. types of goods & location decisions. designing an effective distribution strategy. core concepts of channel management. channel-mix decisions Module II Flow of goods. alternative modes of distribution systems. MxMillan • Levy & Weitz.

The course aims to prepare the students for taking up job assignments with franchisors as well as franchisees. documentation. Franchising bible. financial arrangements. the structure of franchising arrangements. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Barkoff. Cost of being a franchisee. Modes of franchising. Franchise constraint. Tata McGraw Hill . Module V Managing the franchise The franchise business plan. Fundamentals of Franchising. Tata McGraw Hill. Defining franchising. It also aims at developing the consulting and entrepreneurial skills among students. The contents cover a diverge spectrum of fundamentals of Franchising. Franchisor feasibility study. Retail Management. Module IV What investors (franchisees) need to know? Factors for opting for franchise. Evaluating the business for franchising./ disadvantages. basic types of franchising. • Levy & Weitz. taxation Module II What franchisors need to know? Franchising advantages. Legal requirements in India. Selecting a business entity. • Swapna Pradhan. American Management Association References: • Keop. franchise suitability. taxation. franchising a franchise. franchise contract. MBART20304 Credit Units: 03 Course Contents: Module I: Franchising as a concept the present scenario. Requirements for setting up franchising in India. Ascertaining the demand for your product/ service Module III Documentation for franchising. The ideal location. Retailing Management. legal aspects like patenting and copyrights. major franchisors.FRANCHISING MANAGEMENT Course Code: Course Objective: The course aims at imparting the basic knowledge on the concept and applications of Franchising. Marketing franchise.

Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: Mcgoldrick & Davies. Foreign Direct Investment. MBART 20305 Credit Units: 03 Course Contents: Module I: Retailing The global business. International Retailing Trends And Strategies. a description of major international retailers. Module II Forces driving internationalization of retailing. The course shall equip students with the knowledge required to establish and operate retail outlets and chains across the globe as managers as well as entrepreneurs. international franchising. Retail Management. A study f the US and the European scenario. The Black Book of Outsourcing: How to Manage the Changes. European and the Asian market. India as the global sourcing hub. International Retailing. Pearson Education . • Barman & Evans. The impact of global and local legislative environment. Pearson Education References: • Nicholas Alexander. John Wiley & Sons. Blackwell Publishers • Douglas Brown.A strategic Approach. source of employment. popular international retail formats. Challenges and Opportunities. international alliances. contribution to major economies. sourcing trends in the US. licensing. domestic versus international sourcing. Module IV International sourcing: rationale.INTERNATIONAL RETAILING Course Code: Course Objective: To give an insight to students on how to carry out retail operations in international scenario and overseas markets. experiences of emerging economies. considerations. Module III Strategies for international Retailing. World Trade Organization.

hydel power Station. Transport Sector (industries and services). Module IV: Practical Exercises At least two exercises on Energy Audit. Need for Energy Audit. Definition – Energy Audit – types and methodology. Fertilizers. Basics of Energy and its various forms. Charles M. electricity transmission companies and distribution companies. Understanding Energy cost. Energy. Iron and Steel. Applied Energy. Detailed Audit methodology. The programme is also useful for persons working in Energy Intensive Industries which have been designated as per the Act and cover the Sectors such as Aluminium. Energy Management .Petrochemical. Mohanty et al (2001): Energy Audit and Management for the Indian Industry. Maximizing system efficiency. Instruments for carrying out energy audit.Pulp and paper. Chlor Alkali. B.ENERGY AUDIT Course Code: Course Objective: The objective of the programme will be to provide inputs to the Engineers who wish to take up the accredition examination. Textile. Railways. Naphtha and Petroleum Refineries. Matching energy use to requirement. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • • Paul O’Callaghan (1993): Energy Management. Commercial buildings or establishments. Journals: • Energy Conversion and Management. Gas Crackers. Sugar. Module II Preliminary Energy Audit methodology. MBAEY 20301 Credit Units: 03 Course Contents: Module I Energy Scenario. Chemicals. Formatting. John Wiley and Sons. Thermal power stations. Type of Energy Audit. Cement. Module III Bench-marking and energy performance. The International Journal. Detailed Energy Audit activities in various Industries and buildings. McGraw . The Institute of Chartered Accountants of India.Hill Book Company. Fuel and energy substitution. Port Trust. Gottschalk (1996): Industrial Energy Conservation.

References: • Cities Data Book . Importance and Scope of Urban Management as a discipline. Urban transport Essence of Good Urban Governance Best Practices Module V Decentralization Urban Poverty. municipal functions. State Finance Commissions. Concept of Urban Indicators Examination Scheme: Components Weightage (%) A-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Aylin Orbasli. Urbanization in a globalizing world: highlights. Techniques and Good Practices . revenues. their evolution. housing boards. (two classes) Private-Public Participation in building urban infrastructure. Module IV Urban infrastructure management Physical and social . besides developing the understanding of the various components of Urban Management. Municipal financial reform. Urban Conservation and Heritage Management. Module II Emerging approaches to urban governance. functioning. slum improvement Municipal Finance management: tax and non tax .URBAN MANAGEMENT Course Code: Course Objective: The aim of this course is to enable the students to look for opportunities in urban development authorities. weaknesses and strengths. housing and infrastructure financing institutions and reputed developers. informal sector as a group. The urban challenge multi-faced ramifications: decentralization: precepts and practice: 74 Constitutional Amendment: legal framework of local urban bodies. Module III Urban environment management. their execution and financing. slums. urban local bodies.Urban Indicators for Managing Cities • Urban Governance for Poverty Reduction and Social Development: Tools. Privatization of municipal services. Formulation of urban development projects. MBAUM 20301 Credit Units: 03 Course Contents: Module I Trends in Urbanization: Indian and global context.

SCIENTIFIC ADVANCEMENTS AND SOCIAL THINKING Course Code: MBAHU 20301 Credit Units: 03 .

Module IV: Cross Cultural Management Systems and Processes Types of organizational culture. Cross. • Kumar Mangalam Birla Committee Report on Corporate Governance – “Legislation alone is not enough”. Ahluwalia J. Module II: The Process of Management Consulting Consulting Proposals. Function of organizational culture. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Lt. Power and Politics. ‘appraising Boardroom Performance. 1994. Developing Strategic and Tactical Plans and Subcontracting. The Global Competitive Environment and the internal scene in India. MBAGM 20401 Credit Units: 04 Course Contents: Module I: Introduction Modern Management Practices and Issues Involved. Harvard Business Review. Acquiring and Developing Talents for Consulting. Economic Growth and Change Areas. . Management Practice and Cultural Issues.MANAGEMENT IN ACTION – SOCIAL. Total Quality Management. Geert Hofstede and Cross.. 2nd Edition. Strength of organizational culture. this course aims at developing not theoreticians but practitioners who are expected to sense the ongoing conflict between environmental change and internal desire of management for stability. “Shareholder – friendly steps” . January-February 1998. Disaster. September / October 1987.W. David Finegold and Edward E Lawler III. Why Unethical Decisions Leading to Conflicts are Taken. • Cogner. Sir Adrian. Harvard Business Review. Tata McGraw Hill India. 1999.The Hindu. McGraw Hill. Outsourcing Management Services and Evolution of Management Consultancy. Emerging Opportunities in Various Sectors including Social Sector. ECONOMIC AND ETHICAL ISSUES Course Code: Course Objective: The course aims at bringing the students closer to reality by developing their understanding of the professional prerequisites to practice of management in terms of required skills and attitude to respond proactively to rapid discontinuous change in business environment. Some Revealing Situations. Dutton 1992. 65. Editor. War Game. Pricing of Consultancy. Jay A.Cultural Issues Module V: Economic and Social Issues in Management Adaptation to Changing Environment in General and Economic Environment in Particular.S. • References: • Cadbury. Corporate Governance and Ethics. “activating adult committees”. Fact-Finding Leading to Solution Development and Implementation. Identification and Definition of Problem. Integrative in approach. Module III: In-house Management versus Management Outsourced Why a Sense of Skepticism and Unease Towards Management Consultants. October 10. Consulting and performance counseling.W. “Ethical Managers Make Their Own rules”. Peter F. “Managing the Future: The 1990s and Beyond”. Skills-set required for Management Consultants. Cultural Models.. Cost versus Value of Advice.Cultural Perspectives. Initiatives on Corporate Governance by the Governments. Bareus S. Gen. The global Political Situation. &Wilkinson J. Management Consulting Services. 1997. Reasons for Conflict of Interests Among Stakeholders. Importance of culture to the organization. • Drucker. Separating Consulting Success from Consulting. Module VI: Ethical Issues in Management Relationship among Various Stakeholders.

Dr. and Crane. October 1999. Lynn Sharp.10.“Transparency in Corporate Governance”. • Eccles.J. “Managing Organizational Integrity”. John Wily Sons Inc. Indian Management Vol. pp 68-75. Sodarn. Penguin Publications. How to Gear up Your Board”. Salmon W. • Crosby. August 1999.• • • • Parekh. Kailash. 1995.G. No. “The Company Chairman”. Sir Adrian.B. Indian Management. Director Books. “Crises Prevention’s. Harvard Business Review. Harvard Business Review. March – April 1994. • Cadbury. Kimberly & Others. . January-February 1993. Paine. Simon Schuster International Group 1990. McGraw Hill International. 1996 Focused Quality. D. R. 1990. Deepak S. “The Real Meaning of Corporate Governance”. Doing Deals: Investment Banks at Work. 38. • Davenport S. Philips. Let us talk Quality.

industry visits. ‘Phoenix without the ashes: achieving organization . .Excellence through common sense Management’ CRC Press. This course is designed to provide hands on experience for professional success. corporate meet. Rewarding Excellence Module IV: Excellence Indicators Types of Indicators. It aims at focusing on the basics and establishes a flexible strategic direction with a team-based organizational concept as they work to advance their team and their department. Definition of Excellence. Professional Characteristics Module III: Achieving Excellence Instilling Excellence. Internal. Self-evaluation of achievements Examination Scheme: Components Weightage (%) P1 10 C1 50 CT1 20 EE1 20 Text & References: • English. The course will be delivered as under: Class room 20% Practical 80% MBAGM 20402 Non Credit Course Contents: Module I: Introduction to Excellence Self-evaluation.MANAGING EXCELLENCE Course Code: Course Course Objective: To help the students of Business Management believe in excellence and create an environment that cultivates the same. Managing Excellence. Distinguishing Characteristics Module V: Applying Excellence Application of Excellence. The main area to provide the practical exposure include small activities to a mega event such as guest lectures. practical exposure and team work is applicable. Gary. Obstacles to Excellence. Cultivating the Attitude &Developing the Habit for achieving excellence Module II: Excellence for Everyone & Excellence for Everything Recognizing the Qualities. Excellence for Everything: External vs. conferences. publications etc. alumni meet. Excellence Ethics. placements. class exercises. Practical Steps. Building Models. management competitions. seminars. This common sense approach combining self-examination surveys.

FDIs and Retail Management makes global communication a harsh reality and offers cultural communication challenges. MBABS 20401 Credit Units: 01 Course Contents: Module I: Importance of Culture in Communication Principles of effective cross cultural communication Developing Communication Competence Module II: Barriers to effective communication Sender. Raman – Prakash. Oxford Business Communication for Managers: An Advanced Approach. Also. each student will be required to make a presentation for 20 marks over and above the teaching hours. Receiver and Situation related barriers Measures to overcome the barriers Listening skills Module III: Cross cultural communication Characteristics of culture Social differences Contextual differences Nonverbal differences Ethnocentrism Note: 1 written test of 20 marks of one hour duration will be conducted. Text & References: • • • Business Communication. Adler R Oxford . This course is designed to inculcate transcultural communication skills among the young Amitians.IV Course Code: Course Objective: The influx of multinationals. They will have to be programmed accordingly.BUSINESS COMMUNICATION . Penrose.9/e. Thomson Understanding Human Communication.

conference. (2005). Vol 2. (2003) Knowledge Management: A Resource Book. Group (1996). Excel Books.) Theories and Models in Applied Behavioural Science. seminars. Information and Knowledge Management.IV (PERSONAL AND PROFESSIONAL EXCELLENCE) Course Code: Course Objective: This course aims at imparting an understanding of: Build and leverage your professional reputation Maintain focus in pressure situations Make a balanced choice between professional and personal commitments MBABS 20402 Credit Units: 01 Course Contents: Module I: Individual.) Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References: • • • J William Pfeiffer (ed. The Psychology of Work and Human Performance. Culture. Developing professional power: Goal-setting. strength & style Analyzing choke points in your personal processes by analysis in area of placements. projects etc. Organizational and Environmental Personal Styles and strategies of coping Module V: Professional Success Building independence & interdependence Reducing resistance to change Continued reflection (Placements. • Kamalavijayan.T. events. Society and Nation Individual Differences and Dimensions of Personality Socialization Process Relating to the Nation: Values. Religion Sense of pride and Patriotism Managing Diversity Module II: Components of Excellence Personal Excellence: Identifying long-term choices and goals Uncovering the talent. D. interruptions and time wasters Module III: Career Planning Knowing one’s Interest and Aptitude Identifying available Resources Setting goals to maintain focus: Developing Positive attributes in personality Self-reliance and Employability skills Module IV: Stress Management for Healthy Living Meaning and Nature of Stress Stages of stress Causes and Consequences of stress: Personal. A. Macmillan India Ltd. conferences. Harper Collins College Publishers Raman. seminars. handling criticism. projects extracurricular Activities etc.BEHAVIOURAL SCIENCE .. extracurricular activities. 1994. time management. Delhi. Delhi . events. Pfeiffer & Company Smither Robert D.

pronom en de quantité. donner son avis 5. évoquer un souvenir 2. il y a. raconter une histoire 3. indicateurs de temps : depuis.IV Course Code: Course Objective: To strengthen the language of the students with both oral and written To provide the students with the know-how • to master the tenses – present. expliquer une situation de stress.6. rapporter des événements marquants d’une vie professionnelle 4. je crois que 5. Français. faire des projets Contenu grammatical: 1.Com. relatifs qui. mise en relief. où.98) Passer un entretien d’embauche. propositions complétives : je pense que…. futur simple.p. formation de l’imparfait. 106 Rédiger un résumé (Cf.Com (Débutant) . past and future • to express emotion • to accomplish simple tasks of day-to-day programmes • to prepare résumé MBAFR 20401 Credit Units: 02 Course Contents: Unité 7: pp. Intermédiaire – p. Français.FRENCH . que. Intermédiaire. chaque/chacun 2.100 Contenu lexical: Unité 7: Tranches de vie 1. en 4. pronom y … Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: le livre à suivre : Français. pendant. Campus 2 – P.Com. emploi du passé composé et de l’imparfait 3. pour.

Grundkurs . Deutsch als Fremdsprache 1A. Introduction to Advanced Grammar Language and Professional Jargon MBAGR 20401 Credit Units: 02 Course Contents: Module I: Present perfect tense Present perfect tense. Schmöe.1. Deutsch Interessant. Tangram Aktuell A1/1. Nieder. usage and applicability Usage of this tense to indicate near past Universal applicability of this tense in German Module II: Letter writing To acquaint the students with the form of writing informal letters. political situation and economic opportunities available in Germany.2 Braun. Sprachkurs Deutsch Schulz Griesbach .L Aneja . geography.GERMAN . Secondly answer questions of general meaning in context to the picture and also talk about the personal experiences which come to your mind upon seeing the picture. Lernziel Deutsch Hans-Heinrich Wangler.IV Course Code: Course Objective: To enable the students to converse. statt. trotz) Module VIII: Picture Description Firstly recognize the persons or things in the picture and identify the situation depicted in the picture. Examination Scheme: Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60 Text & References: • • • • • • Wolfgang Hieber. 2 & 3 Rosa-Maria Dallapiazza et al. wegen. Deutsche Sprachlehre für Ausländer P. To give the students an insight into the culture. which will later help them to strengthen their language. read and write in the language with the help of the basic rules of grammar. Module III: Interchanging prepositions Usage of prepositions with both accusative and dative cases Usage of verbs fixed with prepositions Emphasizing on the action and position factor Module IV: Past tense Introduction to simple past tense Learning the verb forms in past tense Making a list of all verbs in the past tense and the participle forms Module V: Reading a Fairy Tale Comprehension and narration Rotkäppchen Froschprinzessin Die Fremdsprache Module VI: Genitive case Genitive case – Explain the concept of possession in genitive Mentioning the structure of weak nouns Module VII: Genitive prepositions Discuss the genitive propositions and their usage: (während.

IV Course Code: Course Objective: To enable students acquire working knowledge of the language. to give them vocabulary.SPANISH . doler Module III Imperatives (positive and negative commands of regular verbs) Module IV Commercial/ business vocabulary Module V Simple conversation with help of texts and vocabulary En la recepcion del hotel En el restaurante En la agencia de viajes En la tienda/supermercado Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: • Español Sin Fronteras (Nivel – Elemental) . Parecer. MBASH 20401 Credit Units: 02 Course Contents: Module I Revision of earlier semester modules Introduction to Present Continuous Tense (Gerunds) Module II Translation with Present Continuous Tense Introduction to Gustar. grammar. Apetecer. voice modulations/intonations to handle everyday Spanish situations with ease.

Party. to be able to write all the foreign words in Japanese MBAJP 20401 Credit Units: 02 Course Contents: Module I Comparison using adjectives. and self-do assignments. At a ticket vending machine etc Module IV Essays. Students are also encouraged to attend Japanese film festival and other such fairs and workshops organized in the capital from time to time.e. making requests Module II Seeking permission Module III Practice of conversations on: Visiting people. Examination Scheme: Components Weightage (%) C-1 10 CT 20 V 10 EEI 60 Text & References: Text: • Teach yourself Japanese References: • Shin Nihongo no kiso 1 . Note: Teaching is done in roman as well as Japanese script. Meetings. audio-aids.IV Course Code: Course Objective: To enable the students to comfortably interact using basic Japanese. role-plays. Methods of Private study /Self help   Handouts. students will be taught katankana (another form of script) in this semester i. After work.JAPANESE . writing formal letters Learning Outcome  Students can speak the language describing above-mentioned topics.

000 characters the vast majority of which were rare accumulated characters over the centuries. Examination Scheme: Components Weightage (%) V 10 H 10 CT 20 EE 60 Text & References: • “Elementary Chinese Reader. Fallen sick and going to the Doctor. Module III Going to a friend house for a visit meeting his family and talking about their customs.CHINESE – IV Course Code: Course Objective: How many characters are there? The early Qing dynasty dictionary included nearly 50. the doctor examines. takes temperature and writes prescription. Part-2” Lesson 31-38 . Is this the place to checking luggage? Basic dialogue on – Where do u work? Basic dialogue on – This is my address Basic dialogue on – I understand Chinese Basic dialogue on – What job do u do? Basic dialogue on – What time is it now? Module V Basic dialogue on – What day (date) is it today? Basic dialogue on – What is the weather like here. the language of Mainland China. Ma?” The construction “yao … le” (Used to indicate that an action is going to take place) Time words “yiqian”. I cant go the airport to see you off… etc. Module IV Shipment. Progressive aspect of an actin “zhengzai” Also the use if “zhe” with it. The course aims at training students in practical skills and nurturing them to interact with a Chinese person. Aspect particle “guo” shows that an action has happened some time in the past. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin. MBACE 20401 Credit Units: 02 Course Contents: Module I Dialogue Practice Observe picture and answer the question Pronunciation and intonation Character writing and stroke order. Electronic items Module II Traveling – The Scenery is very beautiful Weather and climate Grammar question with – “bu shi …. Basic dialogue on – Do u like Chinese food? Basic dialogue on – I am planning to go to China. To welcome someone and to see off someone …. “yiwai” (Before and after). The adverb “geng”. An educate person in China can probably recognize around 6000 characters.

MBADI 20460 Credit Units: 09 Examination Scheme: Contents & Layout of the Report Conceptual Framework Objectives & Methodology Implications & Conclusions Viva/ Presentations TOTAL 30 10 15 15 30 100 . It also provides a platform to demonstrate ability to draw appropriate conclusions argued from the evidence presented and also a forum to demonstrate the skills of structuring and present a balanced informed. complete. clear and concise written argument.DISSERTATION Course Code: Course Objective: Dissertation provides an opportunity to the students to demonstrate the ability to devise. critical analysis and concept synthesis necessary for formation of defensible conclusions. to show the application of skills of data collection.

Causes of Entrepreneurial development. Techniques for analyzing the Industries and Competitors.L.CORPORATE ENTREPRENEURSHIP. MBAEL 20401 Credit Units: 03 Course Contents: Module I: Introduction to Entrepreneurship Myths. Strategies for Obtaining Management Support. Analysis and Examination of the reasons. Entrepreneurship by PHI Gupta S. Module II SWOT Analysis of the Entrepreneurial Organizations vis-a vis the present market structure. Strategies and systems for the sustenance of the. Growing the Business. Published by Entrepreneurial Development Institute of India • Porter Michael. (This module will be covering some real life example from the corporate world ) Module IV: Planning and Execution Obtaining Resources. The meaning of Organizational life cycle. develop business models and business plans. Forseman Publication • Bird Barabara. Definitions and Trends. Revising attitudes towards change and systematically apply change management concepts for corporate renewal and growth. Finding. Comparative study of the Entrepreneurial and Entrepreneurial Organizations. NABHI Publication • Agrawal. talent and skill. The Objectives of Organizational Life cycle. Failure of an Entrepreneurial organization and its reasons and implications Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • Holt. Acquiring skills in the use of techniques to analyze opportunity value and conduct feasibility studies. and Taneja Satish. International Trade . Entrepreneurial Behaviour . Models for Entrepreneurial Organizations Development Module III Life cycle of an Entrepreneurial Organizations. Entrepreneurial Organizations. Exporters Manual . Lexington Publication • Nabhi. analyzing and testing opportunities: Context Analysis Creating a culture of Entrepreneurship. Implementing the Ideas – Managing Change Module V Implications of the Entrepreneurial organization in the growth and development of new ventures. Analysis and study of the partnership arrangement between two entrepreneurial organizations. Raj . INNOVATION AND FUTURE ORGANIZATION Course Code: Course Objective: Acquiring knowledge and understand the concepts of Entrepreneurship. Identifying and stimulate entrepreneurial drive. Financing the Venture. The changing role of an entrepreneurial organization and its impact on the future perspectives of the market. Overcoming the risk-averse bias of many analytical techniques Developing empathy and support for the unique aspects of entrepreneurship. Competition and Feasibility Analysis. Legal Considerations. Impex Times. Obtaining Management Support: Developing and Presenting the Business Plan. Excel Publication • Takhat Ram. Obtaining Venture Financing. New Era Publications . Galgotia Publication References: • Journal for Entrepreneurial Development. David H. Harper Publication • Henderson James.

. • Drucker. Spring. 2002. Jai Press Greenwich.E. • Kao. Information Age. J. “Environments for Entrepreneurship Development: Key Dimensions and Research Implications” Entrepreneurship theory and Practice. “Conflicts and Power Struggles in the Second and Third Generations” (p). P. Cases And Categories. Entrepreneurship. Managing Succession. • Hisrich R. V. 1995. B & Cummings L (eds). Managing Conflict in the Family Firm Module II Career Opportunity and Growth of Professionals in Family Businesses Module III: Exit Strategies for Family Members from Business Succession and Estate Planning. • Gnyawali D & Fogel D.MANAGING ENTREPRENEURIAL FIRMS AND FAMILY BUSINESS Course Code: Course Objective: This course is designed to help students understand the dynamics related to family involvement in the ownership and management of a business. Hisrich & Michael P. MBAEL 20402 Credit Units: 03 Course Contents: The course will cover topics: New Venture Creation. T. • Churchill. The Role of Family in Business.“The five stages of Small Business Growth”. Journals Articles: • Amabile. N & Lewis. Vol. Entrepreneurship. Module I: The Role of Family in Business Understanding Family Dynamics/Family Firms and Competitive Advantage. Prentice-Hall. • Chell. Innovation and Entrepreneurship. Heinemann.10. E. Harvard Business Review. J. 1984. 1988. S. “Model of creativity and Innovation in Organisations”. Tata McGraw Hill References: • Butler. 1991. in Staw. 2001. E – Commerce and Entrepreneurship. Mc Graw Hill. J . Research in Organizational Bahaviour. Peters. Haworth. The Entrepreneurial Personality: Concepts. 1985 Innovation and Entrepreneurship. Consulting with Family Businesses. May-June 1983. Consulting with Entrepreneurs and Family Businesses Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Robert P. Lomnon: Routledge. Lecture on Exit Strategies for Family Members Module IV: Consulting With Family Businesses Managing Change in Entrepreneurial Firms and Family Businesses.M & Brearley. S.

Forseman Publication • Bird Barabara. and Taneja Satish. The Role of the Entrepreneur. Nurturing talent. Understanding the Cultures of Family Businesses and Entrepreneurial Firms. Partner Relationships/Boards of Directors. David H. Module III: System People and Processes Module IV: Consulting With Entrepreneurial Firms Managing Change in Entrepreneurial Firms. 2) Growing the Entrepreneurial Firm: 3) The Role of Family in Business: 4) Exit Strategies for Entrepreneurs: 5) Consulting with Entrepreneurial Firms Module I: New Venture Creation Introduction. PHI • Gupta S. DILEMMAS AND ACTION Course Code: Course Objective: This course is designed to help students understand the role of the entrepreneur in creating and managing an enterprise as well as the dynamics related to family involvement in the ownership and management of a business. Exporters Manual. Analyzing the Dynamics of Growth Companies. Techniques for analysis the Industries and Competitors. Galgotia Publication • Gary Yukl . Entrepreneur Lecture Module II: Growing the Entrepreneurial Firm Strategies for Growth/Organizing the Entrepreneurial Firm. .)/Exam Review. New Era Publications. Entrepreneurial Development Institute of India • Porter Michel. Raj. Entrepreneurial Behaviour.L. The Management Team. Harper Publication • Henderson James.ORGANIZATIONAL LEADERSHIP – INSPIRATION. Personal and Family Dilemmas Facing Entrepreneurs. Consulting with Entrepreneurs Module V: Ethics & Corporate Governance Module VI: Acquiring and Retaining the Talent Strategic Planning. Excel Publication • Takhat Ram. NABHI Publication • Agrawal. International Trade. Leadership in Organization References: • Journal for Entrepreneurial Development. Impex Times. MBAEL 20403 Credit Units: 03 Course Contents: The course will cover five major topics: 1) New Venture Creation. Lexington Publication • Nabhi. Analyzing the Dynamics of Growth Companies (cont. Entrepreneurship. Strategies for Start-ups/Critiquing Business Ideas. Total Quality and the Human Factor: Continuous Challenges for Entrepreneurs Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Holt. Obtaining Venture Financing.

Preparation and finalization of the feasibility report.L. MBAEL 20404 Credit Units: 03 Course Contents: Module I: Trends in Technology Module II: Managing Technology The need and objectives of the technical expertise in a new venture. David H. Techniques for analyzing the Industries and Competitors. Module III: Innovation & Creativity Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Holt. Published by Entrepreneurial Development Institute of India • Porter Michael. Profiling the desired technology in the product and service category (This module will also deal with some case analysis and simulations so as to give the participants a more comprehensive picture) us steps involved during this phase. Entrepreneurship by PHI • Gupta S. Registration of the technology with the competent authority and steps involved with it (This will be covering the areas of patents and trademarks as well). Price negotiation for a technology. Profile matching of the new technology with the new venture. Galgotia Publication References: • Journal for Entrepreneurial Development. which are taking place around the globe. This course will also cover the entire spectrum of technical invention and innovation. and Taneja Satish . Lexington Publication . Steps involved in sourcing the new technology. Obtaining Venture Financing. Generation of an enquiry for the required technology. Stages involved in the enquiry generation process. Types of technical specifications. Entrepreneurial Behaviour.TECHNOLOGY AND INNOVATION Course Code: Course Objective: The main purpose of this course is to acquaint the participants about various modes of getting the technological expertise for setting up a new venture. Forseman Publication • Bird Barabara. Harper Publication • Henderson James. Categorization of the technical specifications on the basis of the requirement of the new venture. Problems in the sourcing the technology.

Human Resources Accounting and Inflation Accounting. Leasing. To create an understanding of the accounting for Hire Purchase. Advanced Accountancy. Accounting for Amalgamation in the nature of Merger and in the nature of Purchase. Kalyani Publishers.L Advanced Accountancy.ADVANCED ACCOUNTS Course Code: Course Objective: At the end of the course.K Advanced Accountancy . Issue and Redemption of Debentures and Preparation of Final Accounts of Companies (with reference to Indian companies Sch VI) Module IV: Accounting for Merger and Acquisitions Accounting for Acquisition of Business. K. Calculation of Purchase consideration and Profit (Loss) Prior to Incorporation. MBAFN 20401 Credit Units: 03 Course Contents: Module I: Accounting Norms Various Accounting Standards in India and comparison with International accounting Standards and US. • Ravi M Kishore. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Maheshwari S. Valuation of Shares – Net Asset Backing Method and Yield Method.P and Narang. Mergers and Acquisitions and the preparation of final accounts of companies. Module V: Valuation of Goodwill and Shares Valuation of Goodwill – Different Methods of Valuation of Goodwill. the students should be able to understand Indian accounting Standards and the impact of USGAAP on Financial Statements. Sultan Chand &Sons . Module III: Company Accounts Accounting for Issue of Shares.L and Radhaswamy. R. References: • Jain.N and Maheshwari S. S. • Gupta. Vikas Publishing House. Advanced Accounting. Module II: Accounting for Services Accounting for Hire Purchase and Leasing. Taxmann.GAAP.

& Singhania Kapil . deductions. Set off & carry forward of losses in companies. To give an overview of wealth tax provisions pertaining to companies (from a users perspective). Tax planning with reference to new projects/expansions/rehabilitation plans including mergers. MBAFN 20402 Credit Units: 03 Course Contents: Module I: Basic Concepts Introduction to Income Tax Act. Concept of avoidance of double taxation. & Lakhotia. Module IV: Indirect Taxation An overview of Sales Tax (VAT). Direct taxes law & practices. To create an awareness of VAT and how the scheme is going to have an impact on the existing sales tax system. 1st Edition. with the ultimate aim of minimizing the corporate tax liability. R..Student’s guide to Income Tax. Taxmann • International dictionary of taxation by Indian Tax Institute. exceptions. Taxmann References: • Lakhotia .K. V. amalgamation or de-mergers of companies. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Singhania V. Vision books • Singhania. . Module III: Wealth Tax An overview of wealth tax provisions to the extent applicable to companies. Deductions from Gross total income applicable to companies. Residential Status.K. Exempted Incomes of Companies An overview of various provisions of Business & profession & Capital gains – applicable to companies Module II: Assessment of Companies Computation of taxable income. the students should be able to demonstrate an understanding of the tax provisions enabling them to make use of legitimate tax shelters. 1961.CORPORATE TAX PLANNING Course Code: Course Objective: At the end of this course.N. Corporate Tax Planning. MAT . rebates and allowances.

V. 1992. • Rebonato. Swaptions and Compound options. Types of Risks and Risk Management. Mortgage Backed Securities. Single Period Options – Calls and Puts. Captions. Interest Rate Swaps. 1999. Hybrid Securities. Properties of Stock Option Prices. . C. Role of a Swap Dealer. Financial Engineering: A Complete Guide to Financial Innovation. Prentice Hall of India. • Kolb. R. Future Trends and Issues in Financial Engineering. Multi-Period Options – Caps. John Wiley and Sons. Floors. Currency of Swaps. Foreign Currency Futures and Commodity Futures Module III: Swaps Structure of a Swap. MBAFN 20403 Credit Units: 03 Course Contents: Module I: Introduction Changing Environment and Increasing Price Risks. Effect of Speculation and Arbitrage on Market Efficiency. R. W.FINANCIAL ENGINEERING Course Code: Course Objective: Finance has evolved as an exciting discipline in terms of innovations it has witnessed in recent past. Module V: Other Innovations Debt Market Innovations. Commodity Swaps. Understanding Futures Markets. Asset-Liability Management. and Ma. Cross-currency Futures and Options. W. C. References: • Edwards. Buying and Selling Futures. Model. Corporate Restructuring and LBO. J. Credit Risk. Cash Settled Options. Synthetic Instruments. This aspect known as Financial Engineering starts where financial analysis ends. Analyzing and Using Models for Exotic Interest Rate Options. Short Term and Long Term Interest Rate Futures. Futures and Options. which the changing scenario of finance is creating for individuals and firms and equip them with innovative tools of financial engineering called derivatives and skills to use them in forming effective strategies to cope with the changing environment and hedge against the financial risks. Direct and Cross Hedges. Prentice Hall of India. Collars. and Bansal. • Hull. Black-Scholes. F. Value at Risk. Examination Scheme: Components Weightage (%) HA 10 TP 10 CT 20 EE 60 Text & References: Text: • Marshall. Introduction to Futures and Options Markets. Module VI: Recent Trends Exotic Options. The objective of the course is to enable the students to think in terms of innovative solutions to financial problems with particular emphasis on understanding new risks. 2006. Conceptual and Physical Tools of Financial Engineering. McGraw-Hill International. 1997. Option Pricing Models – Binomial Model. 1996. Tools of Risk Management. R. Devising a Hedging Strategy Using Futures. Developments in Equity-Based Strategies. Module IV: Options Options Markets. Derivative Market in India Module II: Futures and Forwards The Futures Markets. • Articles from selected journals and magazines. J. Other Swaps. Prentice Hall of India. F. Stock Index Futures. Financial Engineering as a response to Increased Risks. Interest Rate Option Models: Understanding. Payoff Diagrams of Simple and Complex Option Strategies. K.

Process of Capital Formation. Marketing of Bank Services. • Shank. Universal Banking. and Clarkson. Banking system in USA & India. Resource Mobilization of Developmental Banks. 1997. References: • Jakhotiya.Risk Weighted Assets and Risk Based Supervision. Technology of financial systems. Thus familiarization with institutions of today & developing an understanding why they are the way they are. Project Examination by Developmental Banks. A course that merely describes the existing institutions will not prepare the students adequately for the change. 1995. 1998. Project Appraisal Criteria. Johnson. Credit substitution & Delegation. CAR. P. K. Balance Sheet Analysis. J. International Banking. P. Prentice Hall Europe. Performance Analysis of Banks.Narsimhan Committee Recommendations. the Free Press. Robinson. Central Bank. Exploring Strategic Financial Management. G. and why they are changing is the core aim of the course. Asset Liability Management in Commercial Banks Module IV: Developmental Financial Institutions Role of Developmental Banks in Industrial Financing. An Indian perspective will be added but conceptually the Global frameworks will be used. McGraw Hill . D. 1997.Pooling. Netting. Life insurance & General insurance. & Govindarajan. R. Tata McGraw Hill Publishing Company Limited. T. • Pritchett. NBFC’s Module III: Norms & Practices in the Banking Industry Principles of Lending. Strategic Cost Management: The New Tool for Competitive Advantage. Module V: Insurance Institutions Role of Insurance companies in Industrial Financing. • Grundy. G and Scholes. Banking Innovations. At the end of this course the students will understand: • The role of financial institutions in economic development • The working of Financial Intermediaries • International Banking • The norms governing of Financial Intermediaries in India • The basic principles of Lending & Investments in a Commercial Bank • The working of Developmental Financial Institutions MBAFN 20404 Credit Units: 03 Course Contents: Module I: Introduction Financial institutions and economic development. Module II: Financial intermediaries Understanding Financial Intermediaries. Retail and Wholesale Banking. Study of Borrowers. Banking Operations. The financial industry much like the computer industry is changing rapidly. 2000. Regulatory Institutions RBI & SEBI. Strategic Financial Management. After The Merger: The Authoritative Guide for Integration Success. Cooperative Banks.Commercial Banks. V. P. Bank assurance. Limited. Near Banks. Financial Management: Theory & Practice. Vikas Publishing House Pvt.MANAGEMENT OF FINANCIAL INSTITUTIONS Course Code: Course Objective: The aim of the course is to orient the finance students to the change in the financial industry. Prudential Norms. Types of Money. K. New developments in insurance as a sector in the Indian financial system Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Chandra.. Basle Committee Recommendations.

The Synergy Myth and other ailments of Business Today.Hill International. B. Peter W. Weston. Chung & Hoag. McGraw . Stephen H Archer and Charles D’Ambrosio.. The Value Imperative. Break Up: When Large Companies are More Worth Dead Than Alive. and Bowers. A. R. D. and Crane. Collar McMillan Micheal Firth and Simon M Keane. 1996. The Free Press. and Koch. 1997. G. Martin Press New York. Mergers. . Eccles. The Theory of Business Finance. 1997. Geneen. St. 1995. H. Campbell. Restructuring and Corporate Control. Doing Deals: Investment Banks at Work. B. McTaggart.• • • • • • • Sadtler. Issues in Finance. Kontes and Michael C Mankins. Heritage James M. R. D. Prentice Hall of India.

Restructuring and Corporate Control. 2000. the Free Press. New performance Metrics like Economic Value Added (EVA) and Market value Added (MVA). Post Merger Integration and Learning. Vikas Publishing House Pvt. Strategic Cost Management: The New Tool for Competitive Advantage. Restructuring through Privatization. The strategy has gained prominence over last two decades and focuses on the ambiguous. Campbell. Module V: Strategic Cost Management Transfer Pricing. Exploring Strategic Financial Management. & Govindarajan. Strategic Cost Analysis (Using Activity Based Costing. Various Approaches to Corporate Valuation.. The course also aims at developing an appreciation of how advancements in theory of finance have made it converge more towards strategy. Target Costing and Life Cycle Costing) and Product Pricing at Different Stages of Product’s Life Cycle. Collar McMillan . 1997. Prentice Hall Europe. R. Operations Management Perspective on Costs. 1998. Tata McGraw Hill Publishing Company Limited. of how to manage for value by enabling financial management to play a more proactive role in Strategic Management. Financial Management: Theory & Practice. K. 1996. Financial Management on the other hand. Management Behavior and Convergence between Strategic and Financial Analysis Module II: Financial Decision Making Value Analysis – A Strategic Perspective. Financial Aspects of Supply Chain Management. H. It is intended to develop an in-depth understanding. Robinson. • Grundy.D. G. and Clarkson. T. Advances in Working Capital Management. R. Strategic Droop. The Synergy Myth and other ailments of Business Today. McGraw Hill • Sadtler. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Text: Chandra. A. Martin Press New York. emphasizes the precise. After The Merger: The Authoritative Guide for Integration Success. V. Johnson. MBAFN 20405 Credit Units: 03 Course Contents: Module I: Introduction Role of Finance and Strategy in Management Process. 1997. • Geneen. Break Up: When Large Companies are More Worth Dead Than Alive. Valuation and Deal Structuring. 1995. P. Prentice Hall of India. The Theory of Business Finance. Mergers. B. Limited. P. Module IV: Corporate Restructuring Restructuring and Merger & Acquisition. among the participants. • Pritchett. Strategic Financial Management. Chung & Hoag. Alignment of Interest of Various Stakeholders of a Firm. the less tangible and the qualitative. the measurable and the tangible. Accounting and Tax Implications. • Shank. • Stephen H Archer and Charles D’Ambrosio. Due Diligence and certification..STRATEGIC FINANCIAL MANAGEMENT Course Code: Course Objective: The course aims at helping overcome traditional distinction between Strategy and Financial Management as two diverse disciplines of management. P. 1997. Dividends Decisions – A Strategic Perspective Module III: Corporate Valuation Rationale for Shareholders’ Wealth Maximization. and Bowers. Impact of Inflation on Financial Decisions. References: • Jakhotiya. The Search Process. J. G and Scholes. K. St. • Weston. Arriving at an Optimal Capital Structure. Leveraged Buyouts (LBOs) Restructuring of Sick Enterprises. D. and Koch. the uncertain. 1997.

Eccles. 1995. Heritage James M. McGraw . McTaggart. The Free Press. Issues in Finance. Kontes and Michael C Mankins. D. R.• • • Micheal Firth and Simon M Keane. . and Crane. B.Hill International. The Value Imperative. G. Peter W. Doing Deals: Investment Banks at Work.

and Competency Mapping & Developing Performance Matrix.Zingheim. Developing Salary Structures Module III: Variable Compensation Principles of reward strategy. Retrieving. Team based pay. Role of various parties – Employees. Employee Reward. The Role of Compensation in Sales force success Module IV: Pay for Performance Merit pay and Performance Appraisal. Compensation Surveys. Manipulating and Analyzing Compensation Data. Unions & Government. Importance. (Jossey BASS) • Schuster. Objectives. Performance based Compensation Schemes. Bonuses & Incentives – Scope and Process. Philosophy. University Press . Job Examination & Remuneration. In this course students will learn how system operates to attract. retain and motivate competent work force. issues and problems. Further students will gain to assess and diagnose compensation management. Compensation in Organization. MBAHR 20401 Credit Units: 03 Course Contents: Module I: Overview of Compensation Management Wage and Salary Administration – Nature. Sharing productivity gains with employees. Incentives. Philosophy. (Jossey-Bass) • Michael Armstrong. Factors influencing Compensation Management. Wage concepts. Linking Employee & Organization Performance. Piece wage. Reward Management • Sara Rynes. Performance Criteria Choices. Performance based rewards. Gerhart. Importance. Gain sharing. Wage payments &Total Salary Structure. Compensation Management – Nature. P. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Milkovich & Newman. Developing Competitive Compensation Programs. Volume – 7 Frans Poets • Michael Armstrong Helen Murlis. Perquisites. Overview of Legislations affecting Compensation Module II: Developing Compensation Programs – Job Examination Basics systems – Time wage. Ethical considerations. Compensation References: • The Art of HRD. Employers. Social Security. The New Pay.COMPENSATION MANAGEMENT AND RETENTION Course Code: Course Objective: Compensation & reward system are key contributors to organization effectiveness. Objectives. The Art of HRD.

Performance Appraisal. T & D. MBAHR 20402 Credit Units: 03 Course Contents: Module I: Introduction to Human Resource information system Various components of HRIS. HRD Audit – Indian experiences Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Rao TV. Styles & Culture.HUMAN RESOURCE INFORMATION SYSTEM AND HR AUDIT Course Code: Course Objective: To create an awareness in upcoming managers of different types of information systems in an organization so as to enable them to use the computer resources efficiently for effective decision making. Objectives and Methodology Module IV: Designing & using HRD Audit HRD strategies. HR Audit References: • Parthasarthi. Designing and Implementation of HRIS Module II: Modules of HRIS Recruitment and selection. IR & Administration. Compensation Management Module III: Introduction to HRD & HR Audit Concept . Planning auditing and developing HR . Competencies Module V: Implementing of Audit for Business Improvement HRD Scorecard. Structure Systems. Component . Further it aims at creating awareness about how to evaluate the Human Resource function for Business improvement and to give insight into how to conduct HR Audit in an organization.

Competencies for Global Manager Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Jackson Terence. . Jossey. Kogan Page. Key Concepts. The boundryless Organizations. Internationalization The People Dimension. • Ansari Humayun Khizar.International Human Resource Management – Broad overview of International Human Resource Management features. as primary causes of failure in multinational ventures stem from lack of understanding of the essentials differences in managing human Resources. Relationship between International Strategy and SIHRM. Global Managers. International HRM a cross-cultural approach. Clyde Cluckhohn. Geert Hoefstede. Sage Publications. • Oddou. International HRM. capabilities development from within. MBAHR 20403 Credit Units: 03 Course Contents: Module I: Internationalization The strategic business context – A strategic business imperative localization of the talent port folio. • Perkins J.INTERNATIONAL HR AND CROSS CULTURAL MANAGEMENT Course Code: Course Objective: The main objective of this course is to inculcate deep understanding of International Human Resources and to explore the dynamics of global business development. Ulrich. • Dalton. Selected Cases in International Organizational Behaviour. international values and reward policy. • Ashkenas. South America. Contemporary Issues in Europe. project team capabilities. Northern Europe.Bass. Module IV: Human Resource Professional – Molester Navigation Context for international perfect management. Implications for Management Theory and Practice. the expatriate approach. Ernst Christ. South East Asia regional diversity. References: • Harris Hilary and Brewster. Stephen. Viva Books. elements. Introduction. Success for the Global managers. Module III: International Rewards Reward strategies for international execution. Himalayan Publishing House. cultural diversity in consortia formation. Mendentiall. benefits and limitations. developing international executives. capabilities definition. China – the sleeping giant awakes. TE Hall Studies of National Culture. Module V: Understanding Cross Culture: Issues & Perspectives Understanding Culture. • Dhar & Ravishankar. Kogan Page. Value based management in Nordic countries. Determinants of Cultural Identity. international executives. Frameworks for Mapping the Culture. cross-cultural issues. designing rewards for the international business unit.Bass. Organization HR for internationalization capabilities for international business. identification. North America. framework for performance management. Japan – a culture of enfolding relationship. It also aims at preparing students about examining significant business opportunities and maximization of returns with understanding of cross cultural management. defining two international cadre. Module II: Issues of Organization An organization Examination framework – management at the centre and developed organization for transformation. Adjusting to the New Culture. Jossey. Managing Diversity at work. at all levels in foreign environment. Infinity Books. some key pointers.

which facilitate creativity and innovation. Lawrence K. Managing Creative Processes. Theories of creativity. Needs. Working to learn • Graff J De. Creativity at work • Khandwala N Pradip. Importance.MANAGING CREATIVITY AND BUILDING LEARNING ORGANIZATIONS Course Code: Course Objective: To understanding the importance of creativity processes and creative problem solving techniques. Organizing for Creativity and Innovation. Computer assisted creativity Module III: Creative Teams & Management of Creative Organisation Creative Teams. Essence of Management creativity • Wilson John. Realizing Creativity . HRD. Benchmarking. Further it also provides insight into organization learning processes. Why Organization need to learn Module V: Learning in New Millennium Nature of Trends in learning Life and Work in New Millennium Module VI: Tools for continuous Improvement Kaizen. Styles. Innovation as Competitive Strategy Module IV: Learning Organization Concept of Learning. Creativity. Creative problem solving and Idea for Problem solving Module II: Process of Creativity Ideas – Idea generating methods. Creativity in Organization. Learning & Training for Organization References: • Evans Karen & Others. MBAHR 20404 Credit Units: 03 Course Contents: Module I: Creativity in Management Nature of Creative Thinking. The Learning Organisation • Whatmore John. Six Sigma Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Proctor Tony. Innovation and Quality • University Press. It aims at developing Managerial skills conducive to encouraging creative efforts in self and others and an insight into organization systems & Structures. Corporate Creativity • Plsek E Paul. Approaches to the Design of creative organization. Individual Learning – Learning.

Organizational Development • Luthans Fred. System . H. New Delhi. Models & techniques involved in change management. A Data Driver Approach to Organisational Change. Vision Books Pvt Ltd. Organizational Development for Excellence • Pareek .Oxford & IBH Publishing Co . Making Organization Roles Effective. Module V: Change Management Why Organization Change. & Pareek . The survey research and feedback stem.K. MBAHR 20405 Credit Units: 03 Course Contents: Module I: Organizational Development: An Introduction Nature.S. Cultural factors of change. Historical framework of Organizational Development. • Gautam Vinay Sheel. Guidelines for Facilitating change.U. Components of Organization Design. Organizations as learning systems. Designing & Managing H. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • French & Bell. OD.U. basic assumptions. Total Quality Management. A wide range of interventions are discussed as there is a critical need for them in organizations facing volatile and competitive global environment. O. Need for change. Inter-group Interventions. Technological. Politics and Organizational Development. Inter-group Relations. References: • Chottopadhay S. Module III: Action Research & Organizational Design Introduction to Action Research. The Lab training stem. Oxford & IBH Publishing Co Ltd.. and Implications for future managers. • Ramanarayan S. Political. Role of Managers. & Rao T. Business Process Reengineering. Legal. Interventions & Strategies. • Pareek . Organizational Decision Making Module IV: Organizational Development Interventions Team Interventions. Managing Organization Change. Comprehensive Interventions. Steps involved in Organizational Development. Characteristics & techniques. Factors affecting Organizational Development. • Schein E.Environmental. The Action Research stem. Module VI: Future of Organizational Development Changing values.R.U. Determinants of Organizational Design.D. & Mishra. Change Management-responses. Dyads/Triads. Organization . Organizational Development. Cultural Models & theories of planed change. &. organizing for the Future. Process Consultation: Its Role In Organizational Development.ORGANIZATIONAL CHANGE AND DEVELOPMENT Course Code: Course Objective: The aim of this course is to familiarize students with the rapidly growing scope of OD and the approaches which are becoming more and more diversified. Jossey Bass Publications . • Nilakant & Ramanayaran . Total organization. Module II: Typology of Organizational Development Interventions Interventions designed at Individuals. R. V.Client Relationship.V & Singh Kuldeep. Tata McGraw Hill. Action Research as a Process and as an Approach. Social. Response Book • Waclawski & Church. Issues in Consultant . Organizational Behaviour • Prasad Kesho. New Delhi. Power. • Ravishanker. Weisboard Model. Structural Interventions. S. Factors causing change. Team and Groups.The Environment Interface. Rao T.D in Public Enterprises for 1900’s.. O.

Creative Strategy. Global Brands in India Module VI: Cross Cultural Business Behavior Global relationship management. Indian culture shock Module VII: Pricing Drivers of Foreign Market Pricing. Global or Local Brands. Research Agencies. Leasing in world markets. Cultural Values. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • Charlee W. Culture Elements. Module V: Brand Management Branding for the world. Umbrella Branding. Product Standardization & world product mandate. Pricing & Euro. Product Alternatives & Adaptation. Required Adaptation. multicultural research. Research on Internet. Product for the global consumer. promotion & price. Module VIII: Market Research Domestic market research Vs Global research. Global Retail Distribution. Cross Cultural negotiations. Key ‘India’ issues in import distribution. To educate on the importance of understanding the skills of Cross Cultural International Business Management. Private Brands. Cross Cultural Comparisons. Intra Company Pricing. Adapting Foreign culture. Culture Knowledge. Administered Pricing. place. The Industrial Product Market. Global Campaigns. Internet – A Media mix Alternative. Market size assessment. Import oriented distribution. MBAIB 20401 Credit Units: 03 Course Contents: Module I: Management of Global Market Mix. Culture & the GMM. To teach students the anatomy of Global advertising . Module IV: Advertising & Promotion Management Global Advertising. To educate in detail on global aspects of product. Global Marketing Management. John Wiley & Sons (Asia) Pte.. country of origin stereotypes – Made in India hurdle Module III: Placement Management Movement across frontiers. Cultural Change. Managing Price escalation. Ltd. Market Research. Global Market Mix. Improved Products & Program Effectiveness. Global Advertising Budget. International Business – Competing in the Global Market Place. Time Management & distribution. Strategy. . Tata McGraw – Hill Edition Masaaki Kotabe. Brand Management. Secondary global marketing research & Problems. Hall. H. Module II: Product Management Anatomy of Global Product Launch. Business Customs in Global Marketing. Foreign Market Channels of Distribution. Multi Country research. Global Sales Promotion. Product Piracy. Protecting Brand Names. Kristiaan Helsen. Brand Name change over strategies. (GMM) What is GMM. Advertising Agency. Managing MNC product lines. Use of Free Ports.GLOBAL MARKET MIX Course Code: Course Objective: To make learn the management of Global Marketing Mix. Primary Global marketing research and problems . counter trade as pricing tool. MNC’s & transfer pricing. Media Planning. National Brands. Methods of doing Business.

Liner Shipping Economics J Bess Year 1994. Charactering Practice Magee Year 1997. Bullwhip Effect. Problems of Shipping Industry. MBAIB 20402 Credit Units: 03 Course Contents: Module I: Global Supply Chain – Overview Introduction. International Set – up for Air Transport. To enable students to understand the micro aspects of global distribution and logistics. Liner Freighting Practice. World Seaborne Trade and World Shipping.O. Liner and Tramp Operations and Significance. Third Party Logistics (3PL). Supplier Network Development. Problems and Prospects.O. Also. Law Relating to Carriage of Goods.) Module IV: Ocean Transport and Chartering The General Structure of shipping industry. Shipping Policy. Characteristics of Shipping Industry. Module II: Global Supply Chain – Management & Function From domestic to global supply chains. Problems of Developing Countries. Air Transport Policy J L Grumbridge Year 1998. International Transportation Issues. Inventory Management. Centralized and Decentralized Logistic Management. J O Jansson & D Shneerson Year 1996.T.To impart knowledge of M. Dictionary of Shipping and Chartering Terms Stephen Wheatcraft Year 1997. International Air Transport System. India’s Export – Import Trade by Air. Shipping Cartels References: • J Bess Year 1996. Composition of World Seaborne Trade. Module III: International Logistic System Concept.T. Marketing Management in Air Transport • . Multimodal Transport Operator (M. Time Charter. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • • • • United Nations ESCAP Vol. Growth and Perspective. to develop their closer and better understanding of logistics systems. Danial Mark Jr. The course aims to familiarize students of modern systems and procedures in global supply chain management. Principles – Freight Structure. ocean transport system and air transportation in world trade. I & II Year 1997. Air Freight Rates. Objectives & Scope. Outsourcing. Use at Maritime Transport. Barboat Charter. Voyage Charter. Module V: Freight Stations Problems and Prospects Indian Shipping.. Vertical Integration Issues. Communication and Control. Warehousing. To teach them the criticality of an efficient supply chain with “zero defects” in the new WTO regime shrinking world.INTERNATIONAL SUPPLY CHAIN MANAGEMENT AND LOGISTICS Course Code: Course Objective: Global outsourcing has become a norm in today’s open market situations. Packaging and Unitization Issues. Demand Volatility. Supply Chain Competitiveness. Air Transport and PDM Approach to Export Distribution. Physical Distribution. Year 1995. The System Elements. Channel Structure.

. Freight Tariffs & Practices of Shipping Conferences. Readings in Comprehensive Logistics. 1997. System Approach to Carriage and Shipment of Export Cargo IIFT Year 1998. IIFT Year 1999. Study on Container Freighting IIFT Yr.• • • • Steiner Henery Malcoln Year 1998.

LAW AND TAXATION Course Code: Course Objective: To teach the students the diversity in accounting systems and transactions in different countries. Accounting Standardization for MNC’s. Double Taxation. Translation Exposure. Module III: International Taxation Tax Jurisdictions. Translation of Global Financial Statements. To make learn the core importance of legal aspects for international operations and international trade. Tax Types.INTERNATIONAL TRADE ACCOUNTING. Key Issues of Diversity. Ethical & International Environment & Biz. Corporate Income Tax across the globe. Environment Differences. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Czinkota. Cultural Differences. Cyber Law. Performance Evolution & Control. Sources of International Law. Unfair Import Practices. Taxation of Foreign Branches and Subsidiaries. VAT. MBAIB 20403 Credit Units: 03 Course Contents: Module I: Global Accounting Practices and Diversity Influencing factors. Disclosure Norms. To impart knowledge of taxation methods relevant to a global manager. Ethical Behaviour & Legal Behaviour. Classification of Accounting Systems. Employment Law. International Product Liability. Termination of Agency. Accounting Objectives. International Biz References: • Daniels & Lee. Biz • Herbert Bohlmom & Mary Dundas . . Module II: Global Transactions and Evolution Transaction in Foreign Currencies. Intellectual Property Law and Computer Law. Indian Accounting Systems – MNC’s. Module IV: International Business Law Classification of Law. The Legal. Int.

Bhattacharya. Sachdeva. Issues. To teach export related operational issues in business context for these sectors.SECTORAL STRATEGY FOR EXPORT MARKETING Course Code: Course Objective: To make students learn the details of India’s leading sector-wise exports – the product. Role of EPCH. Sada Shankar Saxena. Module IV: Garments Industry Module V: Gems and Jewelry: India’s leading Sectoral Export Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Dr. International Business Market Planning appropriate. what needs to be done. present and future scenario and India’s competition. Major Trade Fairs. Major Destination of our Leather Exports. Limitations and Challenges. Thrust Sectors in Indian Exports References: • Annual Reports of concerned Export Promotion Council’s • Annual Report of Ministry of Commerce • Trade Fairs Report. Suggestions for improving exports.S. Major Trade fairs. M. agencies (government & private). Mr. what needs to be done. Indian Handicraft Industry. Role of EPCL. Limitations and Challenges. Module II: Leather Industry Global science of the Leather Industry. Major Destination of our Handicraft Exports.T. Indian Leather Industry. India’s Product Mix. International Business Market Planning appropriate. Suggestions for improving Exports. Varma. To present speakers and cases from each sector to impart practical business knowledge. Role of Services in Indian Economy. Global Regulation in Services.”. ITPO . Dr. M.L. Dr. Services and E-commerce. Problems. Module III: Information Technology & Services Export – India’s Global Power and Future: “It takes off in India I. MBAIB 20404 Credit Units: 03 Course Contents: Module I: Handicraft Industry Global science of the Handicraft Sector. Issues. statistics. India’s Product Mix. Problems.

MBAIB 20405 Credit Units: 03 Course Contents: Module I: MNC Formation and Functioning Globalization drivers. Transfer Price.STRATEGIC FUNCTIONING OF MULTINATIONALS Course Code: Course Objective: To make learn. through company specific cases. Module II: MNC Marketing and Planning Multinational Marketing Plan. Control Function in MNC’s. the why and how of MNC’s formation. Going ‘Global. Exploitation. Interest Rate & Currency Swaps. Global Business References: Stopford & Wells. International Business & MNE PK Khurana. Best Practices in International Business • . To expose the relevance and contribution of MNC’s in our country. FDI Route. Direct Investment. working and current drive to being “Global. Mininationals. MNC’s Global Strategy. Intra-Firm Sale. Counter trade.’ – Localizing Global moves. Global Capital Budgeting. Module III: Multinational Financial Function Trade Financing via L/C. Core Competencies in Leading MNC’s.” To impart knowledge of the financial working across borders in MNC’s and their subsidiaries. To make learn the MNC’s role in third world countries. Export Marketing Czinkota & Ronkainen. International Working Capital and Cash Flow Management. Transaction Exposure. Global Organization Structures & Networking. Managing the MNE Subhash Lal. Module IV: MNC’s Contribution in India and the role in the third world Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • • Czinkota.

Type of vehicle as per motor insurance. Peter L. Silver Lake Publishing • Jody Ball. Hazards of resistance. Burglary insurance. Module V: Miscellaneous policies Mediclaim. General fire hazards – Fire load. loss prevention and requirements. Special policies. Proportionate calculation of loss in case of double insurance and concurrent insurance policies. MACT . Java Ball. Boiler and furnaces/oven. Silver Lake Editor. The Bible on Insurance Claims Investigation Step By Step Techniques. Liability insurance policies – Public liability. assessment of loss. Boiler plant and pressure vessels. Jewellers block policies – cover. scope application of marine policies. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Bernstein. Machinery breakdown. Tariff rates and regulations. Special perils. manufacturing and business activity. fire Hazards. Module II: Property Insurance (Engineering) Scope of Engineering insurance – application of basic principles. Application of basic principles of insurance. Special Contingency policy. Insight And Prospective . Air-conditioning. rating underwriting of various engineering policies Erection-all-Risk Marine-cum-Erection contractor-all-risk. Product Liability –scope and underwriting. Electrical Equipments. settlement and payment under various clauses Module IV: Motor and Marine Insurance History of motor insurance. exclusions and conditions. Purpose. Contractor plant and machinery. Covers under various Fire policies. overseas mediclaim policies – benefit and conditions. Ex-Gratia payments. Explosion. The various non-life insurance for the same. shopkeeper policy. Marine insurance market in India and UK.Duty of insured. Module III: Claim Operations Claim procedure . safety and security and its impact in terms of insurance ‘To Do and Not To Do’ in case of any claim and duties of insured for minimization of loss at the time of loss and claim process. John & Sons. rating and claims. Money in transit. Inc References: • Get your Claim Paid. claim processing and settlement. Lok Adalat / Jald Rahat Yojna. Type of policies as per motor vehicle Act. Wiley Against the God. activity in any industrial unit. MBAIR 20401 Credit Units: 03 Course Contents: Module I: Property Insurance (FIRE) Fire hazards of specific industries – Process. Exclusions. Role of claim adjusters. Assignment of claim. godowns and ware houses. Scope of cover under different type of policies. Main factory plant its process. cold storage and miscellaneous policies. Scope of covers. Tariff Regulations as per All India Fire Tariff 2001. Claim procedure.COMMERCIAL INSURANCE UNDERWRITING AND OPERATIONS Course Code: Course Objective: The subject is designed by keeping in view the various aspects of the industrial. Rural Insurance. Householder policy.

accounting for capital & surplus with special reference to GAAP & relevant accounting standards. Accounting for revenues & expenses. Module II: Financial statement analysis GAAP Ratios. To apprise the students of the tax related benefits pertaining to both life & general insurance. Regulatory Financial statement analysis-Statutory ratios for Insurance Companies. Loss of Profits policy-valuation. MBAIR 20402 Credit Units: 03 Course Contents: Module I: Financial statements of Insurance Companies-Life & General Introduction to insurance operating cycle.Managing Solvency & Profitability.INSURANCE ACCOUNTS AND FUND MANAGEMENT Course Code: Course Objective: To develop an understanding of final accounts pertaining to life & general insurance to enable the students to have an insight as to how the insurance companies allocate & manage their financial resources to meet their financial goals. III Publications . accounting for assets & liabilities. Module III: Valuation of Insurance Claims Loss by Fire. Fund Management – Managing Cash Flows.Stock valuation. Module IV: Tax related issues Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • • LOMA Publications.

Marketing Environment Audit.B. . LOMA 2nd Ed. New Target Markets. D. Marketing Implementation and Control. Impact of Regulations on Insurance Marketing and Sales. Goodwin.W. New Distribution Channels. New Product Development Program. Increasing Human Needs and Insurance Protection. Marketing Planning. Acquiring customers and satisfying their needs being crucial for success of insurance companies. Sales talk and Customer Response Developing Prospects into clients Intermediates and then Role in Sales Promotion. 1999. Advertising Objectives. Restrictions imposed by IRDA on Advertisements.W and Herrod. Increasing the willingness to buy. it is aimed to discuss use of Customer Relationship Management Technologies. Insurance products versus other Financial Securities. Life and Health Insurance Marketing. Developing the Market Mix. MBAIR 20403 Credit Units: 03 Course Contents: Module I: Insurance Marketing Strategy Basic Elements of Insurance Marketing Strategy. new markets and product development with reference to insurance will also be discussed. Examination of Motivational Impact. Module II: Insurance Marketing Process Analyzing the Client’s Current Insurance Portfolios. Module V: Insurance Marketing Plan Annual Marketing Plan Annual Sales Plan Profitability Objectives Comparing Actual Performance and Planned Performance. The distribution channels. Module III: Insurance Advertising Elements of the Advertising Program. Marketing Modification Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Allen.INSURANCE MARKETING AND CLIENT MANAGEMENT Course Code: Course Objective: The aim of this course is to help students develop among the students an understanding of differences between traditional marketing concepts and concepts related to insurance marketing. Analyzing Sales Deviations. Design and Execution Styles. S. J. Use of Internet and Database Management Services through AWP. Module IV: Insurance Sales Salesmanship Sales Interviews.

PHE Publications References: • Gary Armstrong & Philip Kotler. Stages and Relevant Strategies Module IV New Product Launch Process-Idea Generation. .PRODUCT DEVELOPMENT AND PRICING Course Code: Course Objective: To familiarize students with product and pricing concepts and strategies.Concept. Depth and Consistency. MBAIR 20404 Credit Units: 03 Course Contents: Module I Product: Concept. Line Stretching. Line Filling and Line Simplification Module III Product Life Cycle . Prototype development. Concept development. Factors influencing. Product Mix. Enabling them to develop strategies and plans and to develop the judgment parameters required in product and pricing management. Classification and types. Role. Price Setting Process Examination Scheme: Components Weightage (%) CT1 20 C-1 10 A-1 10 EE 60 Text & References: Text: • Philip Kotler. Width. Test marketing and Commercialization Module V Pricing.Length. various levels of products Module II Product Management . Marketing Management. Screening.The concepts of product line. Strategies and Methods. the methods and tools used in developing and programming.Concept. Marketing-An Introduction.

Digital Signatures. Rajeev. Elementary Data Link Protocols .Reference Models Module II: The Physical Layer The Theoretical Basis For Data Communication. Computer Communication Networks • Tanenbaum . Wireless Transmission.Network Software .BUSINESS DATA NETWORKS Course Code: Course Objective: This course will expose the students to describe computer networking. Introduction to Networking • A. Electronic Mail.E. Internetworking. Comer. Congestion Control Algorithms.Computer Networks . Communication Satellites. Shanmugam and S. TCP Module VII: The Application Layer DNS-Domain Name System. Quality Of Service. Module 3 The Data Link Layer Module III: Data Link Layer Design Issues Error Detection And Correction. Wireless LAN. a Simple Transport Protocol. Bluetooth Module V: The Network Layer Network Layer Design Issues. Guided Transmission Media.Network Hardware . Computer Networks & Internets • William Stallings. The World Wide Web Module VIII: Network Security Cryptography. MBAIT 20401 Credit Units: 03 Course Contents: Module I: Networking Introduction Network Applications . The Internet Transport Protocols: UDP. Module VI: The Transport Layer The Transport Service. Routing Algorithms. Authentication and Authorisation Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • D. which has changed enormously over the past decade. Data & Computer Communications References: • Barry Nance. Multiple Access Protocols.Sliding Window Protocols Module IV: The Medium Access Sub-layer The Channel Allocation Problem. Ethernet.

Consultants and Users. Business Intelligence and Some Solutions Module III What is CRM and its Power?. Implementing Knowledge Management. SCM. Aligning KM and Business Strategy. and Operations • Kristin Anderson and Carol Kerr. Classifying Knowledge. Knowledge Management. Knowledge Management Platform. Enterprises such as ERP. ERP Modules and their Benefits. Transportation. KM. Enabling Business Growth • Sunil Chopra and Peter Meindl. Barnes. customers and managing them is the key factor. ERP Implementation Life Cycle.ENTERPRISE MANAGEMENT Course Code: Course Objective: Today Enterprise comprises of various stakes holders. Venkitakrishnan. Planning. MBAIT 20402 Credit Units: 03 Course Contents: Module I Enterprise Management. such as employer. Knowledge Management Tools Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Alexis Leon . Network Design and IT in Supply Chain. Garg and N. K. Drivers of Knowledge Management. Role of Vendors. The Customer Service/Sales Profile and Management of it Choosing Your CRM Strategy. business intelligence etc. E-Business and Supply Chain. ERP Market and Future Directions Module II Understanding Supply Chain and its Drivers. Planning in Supply and Demand in Supply Chain Planning and Managing Inventories in a Supply Chain. Components of Enterprise Management. Supply Chain Management. Strategy. CRM. ERP – A Manufacturing Perspective. Concepts and Practice References: • Amrit Tiwana. partners. Today enterprise is better known as extended enterprise and this course gears towards familiarizing the various components of Ext. Tools for Capturing Customer Information. Knowledge Management Toolkit • Ganesh Natarajan and Sandhya Shekhar. Secrets of Customer Relationship Management . Enterprise Resource Planning. Enterprise Resource Planning • Vinod K. CRM on Internet. Customer Relationship Management • James G. Enterprise Application Integration Module IV Knowledge and Management.

Understanding & managing technology risks.INFORMATION SECURITY AND RISK MANAGEMENT Course Code: Course Objective: In today’s competitive global economy. Enterprise Risk Management: A strategic approach to Derisking an Enterprise. References: • Business Continuity Planning: Concepts and cases. This course is designed to familiarize students with the importance of information. Framework for managing technology risks. Module II: Managing Information Security Understanding Information Security Management. Managing Anti trust issues by giving cases of Microsoft & Intel Pentium. realistic recovery strategy. V. what should be protected in an organization? How to secure your intellectual property and business intelligence. Module IV: International Security Standards Setting up security policies. Information Life Cycle Management : from creation to destruction. Information Security Architecture. ICFAI University. Understanding disaster recovery & business continuity. Information is the key resource which is growing day – by . Bates.Sept 11 event. Types of Information Security. Vedpuriswar.lesson learned. . Disaster Recovery Planning for Networking.day it is very critical to protect that information from all aspects. Module III: Disaster Management Types of Disaster. Information Security Process. Disaster Recovery Planning. Information protection & retention laws. ISO 17799. Vision Books. • Jon William. Strategies for security management. Challenge in Global operations. Nature of Security. Telecommunication & Data Communication. Risk involved in managing them and How to protect this information? MBAIT 20403 Credit Units: 03 Course Contents: Module I: Introduction of Information Security Concept of Information and Information Security. Business Continuity Management. A case of WTC. Preparing BCP – a 10 step process. Information Security Tools Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • A. Activities with information systems. Legal risks faced by companies. Integrating risk mgmt. • Regis J.

Product based Software Solutions. Customer Relationship Management vis-à-vis Partner Relationship Management – Key to successful long term relationship building Module II: Management of Software Solutions Investment and Budgeting for IT solutions. Implementation and Maintenance of IT solutions Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Royce. the first one exposes the students to various typical features of solutions marketing and the second part to the Management of software solutions. Key Concepts of IT solutions. Diagnosis before selling. Defining solution roadmap and strategy Strategies for handling Request for Proposals. Project and Quality Management. Software Project Management. Tata McGraw Hill . IT solutions marketing vis-à-vis marketing other products/services – the key differentiators.MARKETING OF SOFTWARE SOLUTIONS Course Code: Course Objective: “Marketing and Management of Software Solutions” course is in two parts. Pearson Education • Huges Bob. Software Project Management. Performance Management and Benchmarking. Developing Strategic alignment with buyers. PHI • Kishor Swapna. Determining product requirements. Understanding the Customer and the Pain Points. Account Planning and Management.A. Software Project Management. Tata McGraw Hill References: • Kelkar. MBAIT 20404 Credit Units: 03 Course Contents: Module I: Solutions Marketing Software Solution. Planning and Research before initiating a sales cycle. Resource Management. Software Requirements & Destinations. Understanding of buyer business. Services based Software Solutions. S..

Acquire and study the test strategy. Thomson Learning (Vikas) References: • Godbole. Module V: Metrics and Measurement of Software Quality Measuring Quality. Risk Management.SOFTWARE QUALITY ASSURANCE Course Code: Course Objective: Quality is the essence of life. Objective and subjective measurement. Cost of Quality. Concept of Quality Assurance and Quality Control Module III: Software Quality Assurance Implementing an IT Quality function. Model and assessment fundamentals. Quality baselines. Garry. Module II: Software Quality Software Development Process. Cost Effectiveness of Software Testing – credibility & ROI. black box and integration.defining. Nina S. change control procedure. software risk management Module VI: Quality Standards Introduction to various Quality standards: ISO-9000 Series.. removal and tracking. Information Technology by virtue of its various products. MBAIT 20405 Credit Units: 03 Course Contents: Module I: Quality Concepts and Practices Why Quality?. TQM concept. Software Quality Assurance. It thus becomes more imperative that the software. detection. which is actually becoming life line of any organization. Software Change ControlSCM. Developing Testing Methodologies. Six Sigma. Installing measurement program. measurement concepts. Pearson Education . The students must understand the various aspects of quality. software metrics. right methods. managing risk. measure of central tendency. building the system test plan and unit plan . Hierarchical Models of quality. tools to implement quality in software development and monitoring the same. Metrics Bucket. characterizing risk. Internal Auditing and Quality assurance. broadly software and hardware. Module IV: Software Quality Control Testing Concepts . Defect Management – causes. Problems with Metrics. Narosa • Shafer & Shafer.ad hoc. S/w quality Attributes (Product Specific and Qrganization Specific. attributes of good measurement.Standard unit of measure. Quality Software Project Management. Quality Tools. Content of SQA Plan. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Mordeehai Ben-Menachem. SEI CMMi Model. is enabling quality in various aspects. white box. Software Quality. Verification and Validation methods. adheres to certain quality norms. Quality Pioneers Approaches to Quality.

Fryburger. Retail & Business to Business Advertising. Direct Marketing Module VI Event Marketing. Public Relations. • Sandage. Regulations. MBAMK 20401 Credit Units: 03 Course Contents: Module I: Introduction to Advertising. They will learn how to use Advertising as a tool to Create Awareness. & Social Responsibility. Design & Production Module V: Integrated Marketing Communication Sales Promotion. How Advertising Works. Trout and Ries. Students will also learn how effectively they can do Media Planning & Media Scheduling and handle different Media. Advertising Planning & Strategy Module III Media Planning. students will learn the Fundamentals of Advertising & its Strategies. Advertising. Module II: Advertising Planning & Strategy The Consumer Audience. & Buying. Burnett. Broadcast & Interactive Online Media Module IV Creativity in Advertising. Account Planning. A&M. Advertising & Marketing Process. Advertising Ethics. Position the Product. Surrogate Advertising. Ziegler. Copy Writing. Advertising Theory & Practice . Ratroll . Advertising • David Ogilvy. Business World • Wright. New Product Launches.ADVERTISING AND SALES PROMOTION Course Code: Course Objective: At the outset. Advertising Principles and Practice References: • Magazines. Brand Equity. & Moriarty. Print. and make an impact in the Consumers’ Minds. Winter. Campaign Strategies Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Well. Scheduling.

Tata-McGraw Hill • JN Sheth. 1997. Gilbert. 2002. Issues in Implementing a Technology Solution for CRM. Customer Relationship Management. Customer Relationship Management. 2001. Activity based Costing for CRM Module V Customer Loyalty. CRM Implementation Road Map. CustomerCentric Marketing & Processes. customers have taken the central stage and all business houses are centering on customers. Schools of thought on CRM. Swift.Prentice Hall • Gosney JW. Enablers for growth of CRM.Shainesh. Tata McGraw-Hill • Payne. Infinity Book • Anderson. Latest Approaches to understanding Customer Values & Satisfaction. Zero Customer Defections. Relationship Marketing . Customer Relationship Management-A Strategic Approach • Zikmund.CUSTOMER RELATIONSHIP MANAGEMENT Course Code: Course Objective: Customer Relationship Management (CRM) is a comprehensive Business Strategy. Different Definitions of CRM Module II: CRM: The Strategic Imperatives Explosion of CRM both in Service and in IT. Accelerating Customer Relationships. 2001. Today we are into a new paradigm of CustomerCentric Management. Implementing CRM. Customer Retention Strategies. Customer relationship Essential. Module III: Building Customer Relationship Relationship Building is a Process. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • G Shainesh & Jagdish N Sheth . Basic premise of survival for any organization is to centre on Customer. Customer Relationship Management. Creating Customer Value. & Win back & Acquisition Strategies. 2001. Kristin . Lifetime Value of the Customers. Adrian.G. Measuring Customer Satisfaction & Loyalty. In the present business paradigm. Woburn-Butterworth-Heinemann 1996. Developing Relationship Orientation. CRM helps Organizations organize its activities around the customers. 2001. John Wiley& Sons • Gardial. 2001. PHI • Gureja. Gopal E. CRM strategies are not meant for service organizations only. Petouhoff. Benefits of CRM. MBAMK 20402 Credit Units: 03 Course Contents: Module I: Conceptual Foundation of CRM Evolution of CRM.Woodruff. Tata McGraw Hill • Brown. it transcends almost in all business categories. McLEOD. Prentice Hall India • Ronald S. Building Organizational Capabilities through Internal Marketing. Share of Market. Stanley A 2001. Customer Relationship Management References: • John and Natalie L. CRM Framework Module IV: Economics of Customer Relationship Management Market Share Vs. CRM in B2C Markets & B2B Markets Module VII: The CRM Road Map Defining a CRM Strategy. Why Business Should adopt CRM. Module VI CRM in Service Sectors. Atul Parvatiyar .

policy. the role of exhibitions and domestic and international contacts. tendering. fragmented markets and their implications and industrial pricing the services component. Module IV Industrial marketing communications.Economic Times. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Michael D Hutt and Thomas W Speh. Hill. Business World. publicity. Module V Marketing strategies. the GE matrix. Financial Express. individual Vs group decision making and buying center influences. role of MIS and DSS functions and evaluating the marketing strategies and performances. Brand Equity. Ralph S Alexander and James C Cross. sales management practices training. • Magazines. Module II The strategic perspective in industrial marketing. Business India. Michael Porter’s generic options theory. sales culture overshadowing the marketing culture. channel behaviour. Industrial Marketing Management: A strategic view of business markets. interactive transactions. advertising. profile of an industrial buyer. To be aware of the success stories and failures in rural Indian Marketing. economies of scale Vs economies of scope and case discussion of Schulman plastics. MBAMK 20403 Credit Units: 03 Course Contents: Module I Environment of industrial and consumer marketing. Business Standard. OEM and impact on pricing policies. Industrial Marketing. organizational buying behaviour process and organizational buying behaviour. Bidding. References: • Richard M. commercial and institutional buying. • Newspapers. industrial and consumer marketing. organizational buying environment.Advertising and Marketing. motivation and Examination. industrial establishment. Module III Buyer seller interactions. . sales promotion possibilities. Assessing the market reach.INDUSTRIAL MARKETING Course Code: Course Objective: To understand how marketing for industrial good is different from the traditional marketing and marketing in rural India. the marketing intelligence.

How Shopping Mall differs from other Retail Formats in characteristics such as Location. Plan the lay-out smartly. Departmental Store. GRN. The Bazaar. Setting the lease rental appropriately. . This includes developing an understanding of the challenges and opportunities faced by professionals and companies in this sector of the consulting industry.RETAIL AND MALL MANAGEMENT Course Code: Course Objective: The primary objective of the course is to have students develop marketing competencies in retailing and retail consulting. convenience goods. space / layout. Inter-Transfer Note (ITN). Characteristics of typical Neighborhood. Retail Accounting and Cash Management Module IV: Information Management Retail Technology and Retail Automation. The Human Resource Factor. Organizing merchandising units such as Racks and Shelving Strategic Store Planning and Project: (Store location assessment. Key Drivers of Retailing in India. Arranging Props and Displays. Busking Licences. Working with Floor Plans and Store Requirements. Positioning for Differentiation. Merchandise Management Cycle. ARCUS. Location. ANSAL PLAZA. Licenses and Permits for Mall Operations: (if applicable) Building / Scaffolding Permits. Clean environment. Shopping Centre/mall Location. Warehouse Management. Direct Marketing CRM.. Designated parking area. merchandise. The emporium. Customer Profile. Module V Defining Shopping Mall. Location Parameters. Customer Service and Accommodation. Merchandising and Buying and their effect on ROI. Single Size Denomination. Vehicle access permits. sound. students taking the course will develop a fundamental understanding of retail consulting. Construction and fit-up). Customer profile etc. Sensitive mall management. Planned Shopping Centers/ Malls. LIFE-STYLE.Strengths and Weaknesses of the Mall Format. Medium to high rental cost (Examples: DLF Mall in Delhi. constraints. Simultaneously. Retail Advertising. Kiosk Module II: Store Planning. Organized Retailing in India. Marketing: Build Store Brand. The course is designed to prepare students for positions in the retail sector or positions in the retail divisions of consulting companies. impulse purchase Merchandise). The Plaza. Peaceful assembly / rally. MBAMK 20404 Credit Units: 03 Course Contents: Module I Define Retailing.High-Street Location. Specialty Store. Destination/Free Standing Location.S. Store Design and the Retailing Image Mix: (employees. visual. Crossroads in Mumbai). design and layout. The Space mix: (Single goods. density etc. Administration and Facilities. Besides learning more about retailing and retail consulting. Location Mapping. Be mindful of shopping basket. The Mall. The Effective Retail Space Management: (Store Layout: the circulation path) Module III: Store Operations POS (Point of Sale) / Cash Process. Community. Outdoor dining permits. Training Personnel on Sales floor to create Displays. Electronic Data Interchange.-Site Selection. Students taking the course will develop a fundamental understanding of retailing and come away with a fundamental appreciation of the problems. Some examples of Retail Stores viz. Value Chain. Retail Floor and Shelf Management. Visual Merchandising and Displays: Planning the Visual Merchandising Theme and Creating Displays. fixtures. Design and Layout. odour. etc. type. the course is designed to foster the development of the student’s critical and creative thinking skills. Store Planning Location Planning. Retail Scenario (Globally and in India).). Space / Layout. Formats: Super market. Setting up Stores before Opening. Warehousing and SCM: Vendor Management. Niche conveniences Shopping Centre / Mall Location: Existing mall traffic. POS and Back-end Technologies. The course can also benefit students interested in starting their own consulting firm. Visit to some reputed Retail Stores/Outlets in around Delhi. and Regional types of U. Stop-Over.. Retail Selling Process. Transportation. Spencer Plaza in Chennai. Arranging Display Fixtures and Lighting. Sales Promotion. SHOPPERS' STOP etc. Merchandise. Entertainment as Customer Value in Malls Module VI Lessons from the experience of Crossroads in India: Define the target audience clearly. merchandise. Growth of Retail Business / Outlets in India. and opportunities faced by retailers. Evolution of Retailing through the Four Gears. Retail Formats and their Characteristics viz.

Retail Management. Visit to DLF Mall and City Center. Thompson press. Stories of some great malls world-wide viz. Retail. Retailing.. Wal-Mart. Retail Marketing.Cater to the internal customer. Retail Management. • James & Ron Hasty. • Images Retail magazine . Tata Mc-Graw • Thomson . Malcom .Mall . PHI References: • R Vedamani & Gibbson. DDF. Jaico publications • Patrick M & Robert. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Berman & Evans. Quasi.Is this the right format for India?. etc.

planning the initial sales call. monitoring sales expenses. Communication and its role in professional selling Role plays. Professional Selling A trust based approach. Avita. Role play. • Christopher Power. INNOVATION AND THEORY OF CONSTRAINTS Course Code: MBAOM 20401 Credit Units: 03 . approaching the prospect and initiation of discussing. Professionalism in sales. budgeting and costing. To help them differentiate the nuances of personal. Discussion of sales careers and qualifications and skills required for success. Types and techniques of sales promotion Module IV Adaptive selling. Module II Role of the Sales Manager. Management of Sales force References: • E Cundiff and N Govini. Developing and expanding the customer relationship through CRM and use of technology (database marketing). Examination and appraisal of sales staff. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Stanton. selection and training.5th Edition. organizational and retail selling. Module V The sales process. encouraging critical encounters. Sales Management. Historical Review. Contribution of selling to social development. sales presentation. Smart Selling. approaching the customer and gaining the commitment of the customer. Sales promotion Strategies.SALES MANAGEMENT Course Code: Course Objective: To familiarize the students with the concepts of sales management and to equip them with the various tools required to be a success in the various techniques essential for sales staff management. Measuring effectiveness and success of the manager. Recruitment. Sales force compensation. Understanding and mastery of two way communications. sales territorialization. Prentice Hall of India • Ingram. • David Mayer and H M Greenberg. negotiation and closing Case study and role play. different types of sales jobs. sales quotas. Harcourt College Publications. Module III Tools and techniques of sales forecasting. Laforge. tools for sales supervision and control. Motivation and retention of sales staff. MBAMK 20405 Credit Units: 03 Course Contents: Module I Introduction to Sales Management. Bursnick and Spiro. What makes a good salesman.planning prospecting.

organizations using TOC.. Supporting MRP-II and ERP systems with TOC. using TOC for projects. • Noreen. Integrate TOC with other management approaches. • Goldratt. TOC Education. 1990. Montvale. employment stability and stakeholder loyalty.M. J. lasting & differentiating leadership. . business dimensions of innovation. Mackey. the Theory of Constraints and Its Implications for Management Accounting. the St. Innovation at workplace. North River Press.. Integrated system vs Happenstance Sub-systems. TOC and Information systems. Mackey.. T.. NY.. conversion of ideas.T. and Smith. Module II: Introduction to Theory of Constraints Introduction of TOC-new management science. References: • Goldratt. TOC thinking process to be integral to functioning of organizations. motivation & success morale.T. Module V: Future of TOC Redefining systems by TOC management systems. development of ideas.. an important new expression of management science known as theory of constraints and to familiarize its usefulness in innovation.B. TOC’s version of the scientific method. D. Course Contents: Module I: Introduction to Innovation Creation of ideas. TOC manufacturing systems. Jr. TOC Logistics projects. North River Press. creating TOC resource library. J. Great Barrignton. the Haystack Syndrome: Sifting Information from the Data Ocean. E.Course Objective: The objective is to introduce. IMA Foundation for Applied Research. Computer-supported TOC simulations. APICS. To make them familiar with several proven principles.. D. five steps to ideation. Phoenix. to the students.M. pressing business needs. Lucie Press/APIS Series on Constraints Management. The aim is also to make them familiar with the TOC management system’s suitability for generating superior degrees of short and long term profitability. What is the TOC.. E. and Smith. capturing & processing of thoughts. E. TOC Project Management. Croton-on-Hudson. • Noreen. MA. AZ. in1995 APICS Constraints Management Symposium Proceedings. 1995. The Theory of Constraints and Its Implications for Management Accounting. TOC Logic Trees. TOC Thinking process Module III: Genesis of TOC Historical development of TOC. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Mc Mullen. Management System’s Foundations. Module IV: Implementing TOC Management Systems TOC Educators and consultants. TOC in education. Page 91. Falls Church. Global standards and timing. and generic solutions by a TOC management system. April 26-28. processes. E. TOC Logistics and factory scheduling. business drivers. environment to create & capture sparks. TVA Financial System. Elements of TOC Management systems. TOC in support of Covey’s Seven Habits.. NJ. world wide forest of TOC trees replacing World Wide Web. Introduction to the Theory of Constraints Management Systems. 1998. Build a TVA Financial Management System. 1995. Advantages of adopting TOC management systems – an organizational perspective. Knowledge worker productivity.

Johnston 1995. Integration of Operations Strategy Planning and Technology Planning. Accounting & Financial Perspectives and Manufacturing System. Manufacturing Strategy: The Strategic Management of Manufacturing Function. 1992. Management of Quality. Harrison. Defining a Operations Strategy in Overall Environment. Infrastructure Development.OPERATIONS STRATEGY Course Code: Course Objective: The objective is to develop understanding about the practical aspects of operations strategy. Dynamics of process-product life cycles. Product Profiling. Chambers. Manufacturing Restructuring. McMillan References: • Voss C. Business Implication of Process Choice. selection of process and infrastructure development. Manufacturing Strategy: Process and Contents. Manufacturing Audit Approach. 1993. Operations Management. Role and Objectives of Operations Strategy. MBAOM 20402 Credit Units: 03 Course Contents: Module I: Introduction Introduction. Pre-requisites of Organized and Focused Manufacturing Strategy & Unit. Process of Operations Strategy Formulation. Module IV: Redefining Operations Strategy Value of Response Time and Product Variety in Operations Strategy. Manufacturing and Operations Strategy. Involvement of Human Aspects. Module II: Developing Operations Strategy Principles and Concepts of Developing a Operations Strategy. The aim of this course is to make the students familiar with the changes required in the operational strategy with rapidly changing environment. Improving Manufacturing Process by Redefining & Restructuring Process Positioning Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Hill T. HBR . Operations Management & Strategy. Planning and Controlling System. 1991. Incorporating Operations Strategy in the Corporate Strategy. Module III: Implementation of Operations Strategy Principles and Concepts of Focused Manufacturing. Manufacturing Implications of Corporate Marketing Decisions. Pitman Publishing • Slack.. Effect of Technology Advancement and Technology Management. Methodology of Developing Operations Strategy. Hardland. Chapman & Hall • Samson D.A. Prentice Hall • Harrison M. Pitman Publishing • Harvard Business Review Articles on Manufacturing Strategy. 2nd Ed.

Restructuring the Manufacturing Process. Module V: Modern Japanese Practices JIT. On conclusion of the course the student should be able to select alternate operations management process. objectives of analysis. Lean Production. Project. Tata McGraw Hill . Alignment with corporate objectives and Operations Strategy. Commercialization and Launch. APICS Series on Resource Management • John M Nicholas. Business Process Reengineering. Concept Generation. The objectives of this course are to familiarize students to carry out analysis of various operations management processes with a view to achieve improvement in productivity and performance within the overall corporate objectives. Market Planning.technical Examination. Examination of processes. Flexibility and Quality. Competitive Manufacturing Management. House of Quality. Kanban System. Service Process structures . Life cycle management. Opportunity Identification. MBAOM 20403 Credit Units: 03 Course Contents: Module I: Manufacturing processes and interface Processes and their functions.PROCESS ANALYSIS. Kano Model. importance. The course content lays emphasis on the organizational aspects of the operations management processes instead of the technology aspects. Davis. Single Minute Exchange of Dies Module VI: Theory of Constraints and other processes Drum Buffer Rope System. Job-shop. Technical Development. International Operations Management. QFD. Delivery. Product Protocol. Flow process. APPLICATION AND IMPROVEMENT Course Code: Course Objective: Operations management is a decision making process. stages and the criteria Module II: Process selection Product-process matrix. Chase. methods. Batch process. Taguchi Loss. Group Technology. Agile Manufacturing. Module III: New Product Planning New Product Strategy . Cellular Manufacturing. He should be in a position to suggest initiation and implementation of appropriate improvement strategies. Pre. Continuous process. Module IV: Benchmarking Reference points. Measures of Process Capability. Cost. The student should become aware of the major process improvement techniques and their application. Irwin McGraw Hill • Gerhard J Plenert. Various types of Benchmarking Level of Competitiveness. Xerox model. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Aquilano. Manufacturing cycle. Fundamentals of Operations Management. Flexible manufacturing systems. Interface with other disciplines. Copenhagen Business School Press References: • Gideon Halevi.

Service Management & Operations References: Rust. Brand significance and impact on businesses Nature of services and service products. Total Quality Systems. Loyalty tracking. Service business and delivery network. Barry Rendes. MBAOM 20404 Credit Units: 03 Course Contents: Module I: Service as Strategy Concepts and understanding. Creating loyal customers through services . RobertRussel & Robert Murdich . Kurtz. Zahorik & Keiningham. Human Resource in Services Module III: Operating Service Systems Managing Demand and supply of services.SERVICE OPERATIONS MANAGEMENT Course Code: Course Objective: The objective of the course is to understand the growing significance and impact of services on the growth and economy and the scientific ways to run the operations so as to optimize the business and brand returns. Design and development of service products and delivery systems. connectivity and brand value creation through outsourced network Module V: Building Customer Loyalty Understanding and significance of customer loyalty. Service Value chain Outsourcing and its management. Tools and techniques for total quality and continuous improvements. customer centric operations and building services for competitive advantage. Productivity and performance measurements Module IV: Service Business Model Service Business model understanding and significance. Customizing services. Module II: Building and Development of Service Systems Standard and branded services. Technology impact. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • • • Gengiz Hakserver. Management and controls. Service Marketing WORLD CLASS MANUFACTURING AND TECHNOLOGY . segmenting services. taking services to the doorsteps of customers. Speed and quality of services. Clow & David L. Service Marketing Kenneth E.

tools of technology control. Feedback systems. Management of research & development. Rapid Prototyping. Hall’s framework of Value added Engineering. types of technology. degree of integration. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • No specific Text and References are given but various articles and Books like Toyota Production Systems. Maskells’ model of WCM Module II: Practices and Systems for WCM Information Management Tools: Kanban. Lean Production. The Goal. management of technological resources and to make the students familiar with the changes required in the operational technology with rapidly changing environment. Process of adoption & integration of technology. Technology comparison. Poka Yoke. will be used as references. Customer Interface. Strategic alliances and intellectual property. Shingo’s Approach. Bar Code. The aim is to develop understanding about the practical aspects of selection of process technology.Course Code: Course Objective: MBAOM 20405 Credit Units: 03 The objective is to familiarize the students with WCM practices and their importance to enhance competitiveness in international markets. brand strategy and market entry. Technology Strategy. Back office v/s Front office technology. Degree of Automation. Competition and Technology. Knowledge Management Module III: WCM in Practice Real corporate world examples & exposure of WCM practices Module IV: Product & Technology Management Market research. Schonbergers’ framework of WCM. . Gunn’s model of WCM. Supplier Interface. Concurrent Engineering. Quality in WCM – Deming’s Approach. Technology for manufacturing units. Replacement of obsolete technology. Nuts. First principles of WCM. Reliability. new product development and market support. Dimensions of technology. Course Contents: Module I: WCM Introduction and Models The evolution of WCM. control systems. Managing product development teams. Materials Processing Tools: Flexible Manufacturing Systems.

Mall promotion & events management. a comment on suitability of popular retail formats as anchor tenants like Hyper markets. Multiplexes and Eating joints. growth of malls in India. Retailing Management (5th ed). Retail Management-A strategic Approach (8th ed). Ltd. identifying the catchment. parking. (Pearson Education) • Paco Underhill. Marketing and space selling. Facilities & Utilities management. Special emphasis is given to the practical aspects. Module IV: Components of Mall Management Concept and tenant-mix planning. Lease Management. future trends and projections. References: • Levy & weitz. comparison of Us and the Indian Malls Module II: Mall Architecture A description of the various components of mall architecture and their significance like Facade. Simon & Schuster . Diffusion of the concept to India. Module V A comparative study of various malls in the NCR on various parameters by way of field projects. advantages of mall over other retail formals. growth of malls globally. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Malls in India by Images Multimedia Pvt. types. deciding tenant-mix and anchor tenant(s). Department Stores. Atrium. Security & information systems. MBART 20401 Credit Units: 03 Course Contents: Module I: Concept of Mall Definition. The objective of the course is to impart skills necessary for taking up positions in Mall administration. circulation path and utilities Module III: Handling a Mall project Choosing the macro and micro locations. Tata McGraw Hill • Barman & Evans. concept planning and retail zoning. Call of the Mall .MALL MANAGEMENT Course Code: Course Objective: The course contents provide a detailed outline of Malls and its design and retail components. genesis of malls.

Façade. maximizing retail space productivity. Retail Management. floor/ceiling designs. music. by way of field projects. floor and store managers. Introduction to store Atmospherics: the key components. It also focuses on specific impact of each element on store profitability and efficiency. The aim is to prepare students to take up jobs as creative visual merchandisers with majors retail players. fragerance.VISUAL MERCHANDISING AND SPACE PLANNING Course Code: Course Objective: The course contents highlight and explain the various design and display elements that impact space management and merchandise display in retail outlets.description with discussion on specific attributes of each option. Presentation. Module V A comparative study of visual merchandising in various stores in Delhi & NCR’s. Architecture. Jaico Books . Tuli & Srivastava. Retail Image. temperature. MBART 20402 Credit Units: 03 Course Contents: Module I: Store location Significance. Space Planning and management: Allocation of space among various departments/categories. Oxford University press • Barman & Evans. Retail Management-Strategic Approach (8th ed). Tata McGraw Hill. Space Management skills shall help them in being effective department. Retailing Management (5th ed). factors affection choice of location and site. significance Module IV: Atmospheric components Colour. Module III: Merchandise Presentation Fixtures. Design of retail store: significance of design for a store. Size and elevation. texture. Retail Management. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Text: Levy and Weitz. Displays and signages. Pearson Education • Gibson S Vedamani. Module II: Store Layout Discussion on different types of layouts for retail stores with specific applications and attributes. References: • Bajaj. lighting.

Public Relations. Retail Management-Strategic Approach. After completing this course.RETAIL CRM AND PROMOTIONAL STRATEGY Course Code: Course Objective: The course contents provide an overview of various methods of promoting retail business as well as maintain cordial and profitable customer relationship. MBART 20403 Credit Units: 03 Course Contents: Module I: Promotional Strategy Elements of promotional-mix with reference to retailing. Biztantra Publication. improving retail service quality. service recovery Module IV Web. Tuli & Srivastava . Electronic Retailing. Advertising. Module IV: Loyalty programs Concepts design & execution. It shall cover specific promotional and CRM practices adopted by various retail players. Direct Marketing. • Levy & Weitz. students are likely to be suitable contenders for the position of Marketing and/or Customer Relationship Managers with any of the Retail chains. Retailing Management. Sales promotion. Developing CRM programs and implementing. Management & strategy (2nd ed). customer evaluation of service quality. collecting customer data. Pearson Education References: • Clow & Kurtz. Retail management. Services Marketing-Operations. Oxford University Press. . Tata McGraw Hill • Bajaj. Module III: Customer service Strategic advantage through customer service. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: • Text: Barman & Evans. Planning a retail promotional strategy Module II: Customer Relationship management in Retail The CRM process. Personal Selling. Non-store based and other forms of non-traditional retailing.

key considerations in outsourcing. its significance for retail organizations and operations.A strategic perspective. Managing the supply. Warehousing: significance. warehouse operation. Outsourcing: Significance.RETAIL SUPPLY CHAIN MANGEMENT Course Code: Course Objective: The course explains how materials and merchandise move throughout the retail enterprise so as o maximize value to the customer and the organization. It covers all the major concepts. features and components of supply chain. Module V A comparative study of RSCM of various Retail houses in Delhi & NCR. typical supply chains of Retail stores/chains. MBART 20404 Credit Units: 03 Course Contents: Module I: Supply chain Management Concept. Transportation decisions Importance. third party logistics providers and Multi-modal transportation. McGraw Hill International • B S Sahay. Presentations. benefits to retailers. The students equipped with knowledge are suitable take up the assignment as Supply chain managers or Warehousing managers with the relevant companies. Optimization of supply chain. JIT. Module II: Value chain & value delivery system. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Gattorno and Walters. Significance for business in general and Retailing in particular. procedures and practices of Retail Supply Chain Management. customer focus in supply chain management. global volatility. Best practices in RSCM. Supply Chain Management for Global competitiveness. Quick Response delivery system. impact on performance. Cross-docking Module III IT enabled Supply Chain Management. Logistics Management. McMill . Reverse Logistics. application of ERP. Economic Order Quantity. components of inventory cost. McMillan References: • Bowersox & Closs. Channel Mix decision. optimization and minimization of inventory. terms. It also provides an option to be an entrepreneur in the form of being third party logistics provider. Module IV: Inventory Management Meaning of inventory.

navigability. permission marketing. retail information. operate and manage e-retailing operations of a retail enterprise. E-retailing. E-greeting cards. starting an E-store Weighing the options. integration of e-retailing into an organization. Module V Study of various E-retailing models. Multi-channel retailing. cross selling. referral services. • Fenech & Merrilees. concept. Module IV: Customer Relation Management in E-retailing Customer service. E-store design: web atmospherics. Brick & Mortar. After studying the course. contests & promotions. internet payment gateways. proliferation and prospects of E-retailing across the globe. online communities. future of e-retailing. best partners in E-retailing Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Caroll & Broadhead. Retailing Management. gift reminder services. Tata McGraw Hill . The Complete E-Commerce Book: Design. Routledge Press • Levy & Weitz. comparison with convention retailing. Module III: Marketing Strategies for E-stores Branding on the web. personalization. CMP Media. offline marketing. requirements of an effective E-store. and Maintain a Successful WebBased Business. loyalty programs.RETAILING Course Code: Course Objective: The course is designed to explain the emergence. approaches to building an E-store. with special reference to India. interactivity. significance. Build. Click & Mortar and purely E-retailing.E . E-malls. Module II: E-retailing models. Dennis. Dearborn publishers References: • Janice Reynolds. Selling Online: How to Become a Successful E-Commerce Merchant. students shall be equipped with the basic knowledge to design. internet security issues. MBART 20405 Credit Units: 03 Course Contents: Module I: E-retailing Meaning. Online payment processing.

The major focus of this course is to highlight the international norms and regulatory bodies for enhancing global trade. Deep & Deep Publication Pvt. • Chauhan Sandeep.T. Determination of Tariff. 2002. 2001. Deep & Deep Publications Pvt. 2005. Ltd. Oxford University Press. General Agreements on Trade and Services & Higher Education Section Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60 Text & References: Text: • Debroy Bibek.E. Agreements on Antidumping. • Chadha G. P. GATT to WTO. Finally the students will be able to analyze the various nuances associated with international trade. Export Substitution. Unfair Trade Practices and Barriers to Trade (Non technical) Module IV: Rules Governing International Trade under WTO Uniform Trade Practices. Pre-shipment Inspections Module V: Measures to Regulate Trade Environment Quantitative Restrictions. • Paul Carbough. Types of Tariff & Role. Foreign Trade Management in India. conduct of Trade according to MFN and NTC clauses. Quotas and Licensing. Import Substitution.L Analysis Module II: Contemporary Global and National Business Environment Theory of Absolute Advantage. 2000 Edition. WTO and Indian Economy. MBALW 20402 Credit Units: 03 Course Contents: Module I: Business and its Environment Meaning of Business. Nature of Modern Business. Deep & Deep Publication Pvt. Thompson Press • Verma M. Export Marketing. WTO as an International Organization. Protection of Domestic Market with relation to Tariff. Oxford University Press. Internal and External Environment. Welfare effect: Small nation vis a vis large nation Module III: International Trading Environment Multilateral and Plurilateral Trading System and the legal framework. Ltd. Trade Related Investment Measures (TRIMS) Module VI: Role of INCOTERMS and UCPDC Arbitration. International Economics. Theory of Competitive Advantage. Effective Rate of Protection. 2002.. Economic and Social Environment.S. Subsidies and countervailing measures. Theory of Comparative Cost Advantage. 2001. Trade Related Intellectual Property Rights (TRIPS).GLOBAL LEGAL ENVIRONMENT Course Code: Course Objective: The primary objective of this course is to provide the students with a thorough understanding of the global. WTO and Developing Countries. 2001 Edition. 2001 Edition. Oscar Publications References: • Pawan Kr Graga.E. • Anne O Krueger. Sanitary and Phyto Sanitary Measures. political and legal environment prevalent in international trade. Pricing and Distribution. economic. Exports of India’s Major Products: Problems and Products.L. • Bhandari Surendra. Ltd.K. Tariff Reduction. Vikas Publishing House .

EVENT MANAGEMENT Course Code: MBAME 20401 Credit Units: 03 .

SOCIAL ACTIVISM ANS NGO’s Course Code: MBAHU 20401 Credit Units: 03 .

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