Mission Formula Develop the statement

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Now that you have the raw data, it is time to be creative and put your statement together. Write key words or statements down on a large sheet of paper looking for common themes. Put those themes into a couple of sentences, read over, refine and come up with a final product. Make sure that a consensus exists within the entire organization. If you want a bit more structure, here is one formula you can use:

The mission of (organization) ___________ is to __________, ____________, and ___________ (three or four of your power words) [to, for with] __________________________ (core value or values) for the purpose of ______________________ (relate to main purpose - uniqueness etc) by __________________________ (how will your do it? - uniqueness and special contributions).

Mission Statement Checklist
How is Your Mission?
1. The mission statement is clear and understandable to all personnel, including rank-and-file employees 2. The mission statement is brief enough for most people to keep in mind. This typically means 35 words of less. 3. The mission statement clearly specifies what business the organization is in. This includes a clear statement about: q “What” customer or client needs the organization is attempting to fill, not what products or services are offered. q “Who” are the organization’s primary customers or clients. q “How” the organization plans to go about its business ie. What its primary technologies are q “Why” the organization exists, ie. The overriding purpose that the organization is trying to serve and its transcendental goals. 4. The mission statement should identify the forces that drive the organization’s strategic vision. 5. The mission statement should reflect the distinct competence of the organization. 6. The mission statement should be broad enough to allow flexibility in implementation but not broad enough to permit a lack of focus. 7. The mission statement should serve as a template and be the means by which managers and others in the organization can make decisions. 8. The mission statement must reflect the values, beliefs, and philosophy of operations of the organization. 9. The mission statement should be achievable. It should be realistic enough for the employees to buy into it.The wording of the mission statement should help it serve as an energy source and rallying point for the organization.

© Caldwell Consulting, Ltd. 2009, All rights reserved. www.dougcaldwell.net, 214.641.4084.

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