RULES AND REGULATIONS OF M.B.A.
PROGRAMME – 2010
The Master of Business Administration (M.B.A.) is a Post-Graduate course offered as: I. II. Two-year i.e., four semester Full time Day programme Three year, i.e., six semester Part-time programme offered to Working Executives and employees.
1. ELIGIBILITY CONDITIONS 1.1 M.B.A. (Day) Candidate seeking admission into Full Time M.B.A. (Day) programme must be: 1. Bachelor degree holder of Osmania University or a degree recognized by the university as equivalent thereto and /(or) as per the rules laid down by the University; 2. The candidate seeking admission must qualify in the Entrance Examination, conducted by the appropriate authority in the year of admission as per the norms prescribed by the University. 3. The admission of Non-resident Indians and candidates admitted in lieu of them will be as per the University Rules in force on the date of the admission. 4. Foreign candidates’ admission is based on the Screening Process of the University currently in vogue. 1.2 M.B.A. (Evening) Candidate seeking admission into Part-Time M.B.A. (Evening) Programme has to satisfy the following Conditions: 1. Must be a Bachelor Degree holder of Osmania University or a Degree recognized by the university as equivalent thereto and/ (or) as per the Rules laid down by the University. 2. The candidate seeking admission must qualify in the entrance examination conducted by the appropriate authority in the year of admission as per the norms prescribed by the University. a. Must have at least Two years experience in Executive / Managerial /Administrative/ Supervisory position in any organization after obtaining the Bachelor Degree. Or b. Officers / Executives / Engineers working with any Government / Quasi govt. /Autonomous bodies / Local authorities/ teachers working in academic institutions with post-bachelor’s experience of 2 years. Or c. Officers of the Defence Forces / Establishments holding Administrative/ Executive post with not less than 2 years experience after obtaining Bachelor degree. 3. The candidate should submit Service certificate and No Objection Certificate from the present employer.
Note: The Work experience of Two years should be completed as on the Date of Admission into MBA programme. 2. Instruction Schedule: Instruction will be provided as per the workload indicated in the structure, Rules and regulations of M.B.A. Program for all Theory, Practical and Project Work course requirements. The almanac will be as follows for all semesters. Duration of instruction Preparation Holidays : 14 – 16 Weeks : 7-10 Days
3. Rules of Attendance: Students must attend 75% of the total classes conducted for all the courses put together in a semester. Relaxation of 10% of attendance might be given to a student on medical grounds on the basis of a valid medical certificate and payment of condonation fee prescribed by the university. 4. Promotion Rules A student will be promoted subject to the following rules: 4.1 I Semester to II Semester: A student should put in a minimum of 75% of attendance in aggregate in all the courses put together of the Term (65% in the case of medical exemption) for both day and evening programs and should be registered for the University exam for the I semester. 4.2 II Semester to III Semester A student should put in a minimum of 75% of attendance in aggregate in all the courses put together of the Term (65% in the case of medical exemption) for both day and evening programs and should have passed at least 50% of Theory courses of I & II Semesters put together. (Viva Voce and Lab courses not considered for this purpose) 4.3 III Semester to IV Semester: A student should put in a minimum of 75% of attendance in aggregate in all the courses put together of the Term (65% in the case of medical exemption) for both day and evening programs and having registered for the University Examination. 4.4 IV Semester to V Semester: (Applicable for MBA Evening Programme only) A student should put in a minimum of 75% of attendance in aggregate in all the courses put together of the Term (65% in the cases of medical exemption) and should have passed at least 50% of Theory courses of I, II, III & IV Semesters put together. (Viva Voce and Lab courses not considered for the purpose) 4.5 V Semester to VI Semester: (Applicable for MBA Evening Programme only) A student should put in a minimum of 75% of attendance in aggregate in all the courses put together of the term (65% in the cases of medical exemption) and having registered for the University Examination. Cancellation of Admission The admission of a candidate admitted to the MBA Course stands cancelled if: He / She does not put in at least 40% of attendance in Semester-I. Or
He / She puts in at least 40% of attendance in Semester – I, but failed to register for 1st Semester Examinations Or He /She fails to fulfill all the requirements for the award of the degree as specified, within 4 academic years from the time of admission in case of full time 2 year MBA program and 6 years in case of part time MBA (evening) 3 year program. 5. Project Work: The students should undertake the Project internship during the summer vacation (For 6 weeks of duration) intervening between II & III Semesters of MBA Day Programme. Project Report Work should be carried out in the Final Year of MBA Programme i.e., III & IV Semesters for Day Programme and V & VI Semesters in case of Part-time Evening Programme. The students are required to do project work in any area of Management under the active guidance of Internal Faculty Member assigned to the student. The Project work usually consists of selecting a Topic / Problem / Theme in any area of management, gather relevant data, analyze and interpret the same in a systematic and scientific manner. The Project Work should be undertaken under the supervision of the Faculty Member assigned for the purpose. The Project Report should be submitted to the University 30 days (one month) before commencement of Final Semester Examinations. 6. Award of Grades For Project Report and Viva Voce: Project Report and Viva Voce will be evaluated and awarded grades as per the following percentages of Marks obtained. Grade A Grade B Grade C Grade D Grade E (Fail) - 70% and above Marks - 60% and above but below 70% Marks. - 50% and above but below 60% Marks. - 40% and above but below 50% Marks. - Below 40% Marks (Fail)
7. Instructional Work Load For Theory, Practical Courses and ‘Mentoring & Project Work’: Each of the Theory Courses of the MBA Programme shall have instructional workload of 5 periods of 60 Minutes duration per week in addition to mentoring and project work. The Instructional workload for each of the Practical and Lab Courses shall be 2 Periods of 60 Minutes duration per week. 8. Evaluation System: 1. All courses of MBA Program will carry a Maximum of 100 Marks each. 2. Duration of the university examination for all the courses is three hours each. 3. All the courses will have 80% marks for university examination and 20% marks for internal examination.
IV and VI terms.70% and above of aggregate marks. Rules and Regulations framed by the University in this regard will be applicable to the MBA (Day and Evening) Programme. examinations for these Semesters and IV (Day) and VI (Evening) will be conducted. In case of courses where practical/lab component is involved. . of the total 100 marks. backlog and improvement can get registered for the above examinations as per the norms of the University. backlog and improvement can get registered for the above examinations as per the norms of the University.e. 5. Practical Courses.Readmission For Pursuing Additional Elective Courses: A student can be given readmission for pursuing additional electives after completion of MBA programme subject to payment of requisite fee prescribed by the college / Department. 60% marks are for university examination.Rule For Offering Electives: The Minimum number of Students required for offering an Elective / Specialization shall be 20% of students on rolls of the college for Final Year subject to a Minimum of 10 students. The students appearing for regular. The additional elective must be pursued in the same college in which the student studied and completed the MBA Programme.
Candidates who have passed all the examinations in the first attempt along with the batch in which they were admitted are eligible for getting Distinction Rank Certificates / Gold Medals / Prizes.40% and above but below 50% of aggregate marks. The Guidelines.. At the end of even numbered semester’s viz. 13. The Division / Class will be awarded based on the following percentage of marks obtained by the candidate. 1st Division with Distinction . (I to VI Semesters).60% and above but below 70% of aggregate marks. 11. Viva Voce and Project Report.50% and above but below 60% of aggregate marks. 1st Division 2nd Division Pass Division . Such candidates have to satisfy all the rules including attendance rule in vogue on par with regular students...Award Of Degree And Division: Candidates will be awarded MBA Degree on successful completion of all Theory Courses. 10. . 12. examinations will be conducted for all Semesters i. I. III and V. a. The admission must be done within four weeks of the commencement of the III / V Semester. The students appearing for regular. 20% marks are for internal evaluation and 20% marks are for practical/lab examination. II. b. Conduct Of Examinations: At the end of Odd numbered semesters viz. Total number of credits to be completed to be eligible for the award of MBA degree:
(a) Total number of credits at the end of fourth semester (MBA-Day) = 28 + 28 + 24 + 32 = 112 (b) Total number of credits at the end of sixth semester (MBA-Eve) = 20+20+16+16+16+24 = 112
Division to be awarded Fail division Pass Division Second Division First Division First with Distinction
Note: First with distinction will be awarded only when candidate completes the course within the stipulated period (2 years in case of day programme and 3 years in the case of (Evening)) and single attempt without any backlog and improvement.99 7.00 to 6.6 CGPA. Which falls under Pass Division. which falls under First Division with distinction.5 CGPA.88% and CGPA will be 6. a student wants to Major in Finance and Minor in Marketing.99 5.38% (or) 6. Example-5: Assume that student has secured 900 out of 2600.9.14.99 6.15% (or) 4.General Clause: It may be noted that beside the above specified rules and regulations all the other rules and regulations in force and applicable to semester system in Post-Graduate courses in Osmania University will be applicable as amended from time to time by the University.00 to 4.Choice Based Credit System (CBCS): As per the University norms student needs to study one subject each in the third and fourth semesters outside the MBA department. Example-1: Assume that student has secured 1900 out of 2600.3 CGPA. 18. Then the CGPA of the student be % (1700/ 2600) = 65. In such case. Then the percentage of marks will be % (1817/2600) = 69.88 should not be rounded to 70.
. However.61% (or) 3. It should be noted that 69.0. Then the CGPA of the student be % (900/ 2600) = 34.4 CGPA. For example. For instance. Then the CGPA of the student be % (1200/ 2600) = 46.7 CGPA. a student has secured 1817. Which falls under Fail Division. Which falls under Second Division. which falls under first class. Which falls under First Division. will will will will will
Important Note: It is important to be noted while awarding CGPA that rounding option should not be exercised. 17.00 to 5. Example-3: Assume that student has secured 1500 out of 2600.07% (or) 7.Awarding Cumulative Grade Point Average (CGPA): Following is the criteria to award CGPA: a. Then the CGPA of the student be % (1500/ 2600) = 57. CGPA ranges from 0 to 10 point grade b. Example-2: Assume that student has secured 1700 out of 2600. student needs to study the Major subjects of Finance elective (Investment Management (3rd Semester).00 to 3. Financial Risk Management (4th Semester) and one subject each from the minor of 3rd and 4th semesters of both Finance and Marketing respectively.Electives (Major and Minor): MBA Programme offers Electives (Specialization) as Major and Minor.69% (or) 5. Then the CGPA of the student be % (1900/2600) = 73. 15. Example-4: Assume that student has secured 1200 out of 2600. Example of calculating CGPA: The following example may be considered for calculating CGPA.00 to 10. 16.00% and the CGPA should not be 7. The similar rule is applicable for MBA (Eve) programme in 5th and 6th semesters respectively. the CBCS is not applicable for MBA (Eve) programme and private affiliated colleges. The students shall abide by all such Rules and Regulations. Grade point Table Grade Point 0.99 4.
1.3 1. Marks (IA + UE) No.7.1 2. IT Applications for Business 1. of Credits
Management and Organizational Behaviour Managerial Economics Financial Accounting and Analysis Marketing Management Statistics for Management Business Law and Environment 1. of teaching hours per week Max.5 2.4 2. of teaching hours per week Marks (IA + UE) No.3 2.7.1: Information Technology – Lab
5 5 5 5 5 5 5 2
20+80 20+80 20+80 20+80 20+80 20+80 20+60 20
4 4 4 4 4 4 4 --
Note – 1: Maximum total number of marks = 700 2: The total number of credits at the end of the first semester = 28 2nd Semester
Subject -Code Subject Name No.Department of Business Management (Faculty of Management) Osmania University. Hyderabad-7 MBA (Day) Semester-wise structure of the syllabus
Subject -Code Subject Name No.2 2. of Credits
2.2 1.1.5 1.6 1.4 1.7
Human Resource Management Business Process Reengineering Financial Management Research for Marketing Decisions Operations Research Operations Management Decision Support Systems
5 5 5 5 5 5 5
20+80 20+80 20+80 20+80 20+80 20+80 20+80
4 4 4 4 4 4 4
Note – 1: Maximum total number of marks at the end of second semester= 700+700 = 1400 2: The total number of credits at the end of the second semester = 28+28 = 56
.1 1.6 2.
3 Marketing Engineering (Minor) Systems (Minor) 3.7
Note – 1: Maximum total number of marks at the end of 3rd semester: 700+700+600=2000 2: The total number of credits at the end of the third semester = 28+28+24=80 3: *CBCS applicable to only MBA Day Programme of UCC&BM only.2
Compensation Management (Major) Organizational Development (Minor)
5 5 5
20+80 20+80 20+80
4 4 4
3.3 Leadership and Change Management (Minor) Marketing (Students are required to select
any one subject from Minor in addition to Major)
3. of Credits
18.104.22.168 Promotion and Distribution Management (Minor) 3.2 Strategic Management Accounting (Minor) 3.6.1 Product and Brand Management (Major) 3.6
3.7. of teaching hours per week Marks (IA + UE) No.5.1: RDBMS – Lab(Oracle)
5 5 5
20+80 20+80 20+80
4 4 4
3.1 3.3 International Finance (Minor) Human Resource Management (Students
are required to select any one subject from Minor in addition to Major)
5 5 5
20+80 20+80 20+80
4 4 4
3.2 3.4 3.4.1 3.5.3
Total Quality Management International Business Managerial Communication * (CBCS) Finance (Students are required to select any
one subject from Minor in addition to Major)
5 5 5
20+80 20+80 20+80
4 4 4
3.1 Investment Management (Major) 3.1.4. Relational Database Management Systems (RDBMS) 22.214.171.124rd Semester
Subject -Code Subject Name No.
1 Financial Risk Management (Major) 4.7
20+80 100 100
4 4 4
Subject -Code Subject Name No.6 4.3 Talent and Knowledge Management (Minor) Marketing (Students are required to select
any one subject from Minor in addition to Major)
5 5 5
20+80 20+80 20+80
4 4 4
4. However. of teaching hours per week Marks (IA + UE) No.3 Customer Relationship Management (Minor) Systems (Minor) 4.3 Banking and Insurance (Minor)
5 5 5
20+80 20+80 20+80
4 4 4
Financial Services and Systems (Minor) Human Resource Management (Students
are required to select any one subject from Minor in addition to Major)
4.2 4. The total number of credits at the end of the fourth semester = 28+28+24+32 = 112 3.4.8 4.4.2 4.1 Performance Management (Major) 4.1 126.96.36.199.2 Services and Retail Marketing (Minor) 4. The maximum pass mark for each subject shall be 188.8.131.52. of Credits
4. E – Business 4.2 Labour Laws and Employee Relations (Minor) 4.3
Strategic Management Supply Chain Management Entrepreneurial Development (CBCS) Finance (Students are required to select any
one subject from Minor in addition to Major)
5 5 5
20+80 20+80 20+80
4 4 4
4. Maximum total number of marks at the end of 4th semester = 700+700+600+600 = 2600 2.4 4.9 Note: Mentor & Project work Viva – Voce (Comprehensive)
5 5 5
20+80 20+80 20+80
4 4 4
4. IA: Internal Assessment UE: University Examination
. student needs to secure a
minimum of 40% marks in the University Examination.6.5.1 Consumer Behaviour (Major) 4.
5 Management and Behaviour Managerial Economics Organizational Subject Name No.4 2. of Credits 4 4 4 4 4
Note – 1: Maximum total number of marks at the end of 2nd semester= 500 + 500 = 1000 2: The total number of credits at the end of the 2nd semester = 20 + 20 = 40
.5 Human Resource Management Business Process Reengineering Financial Management Research for Marketing Decisions Operations Research Subject Name No.2 1.1 2.3 1.4 1. of teaching hours per week 5 5 5 5 5 Marks (IA + UE) 20+80 20+80 20+80 20+80 20+80 No. of Credits 4 4 4 4 4
Financial Accounting and Analysis Marketing Management Statistics for Management
Note – 1: Maximum total number of marks = 500 2: The total number of credits at the end of the 1st semester = 20
2nd Semester Subject -Code 2. Hyderabad-7 MBA (Evening) Semester-wise structure of the syllabus
1st Semester Subject -Code 1.1 1. Marks (IA + UE) 20+80 20+80 20+80 20+80 20+80 No.2 2.Department of Business Management (Faculty of Management) Osmania University.3 2. of teaching hours per week 5 5 5 5 5 Max.
2 4. Marks (IA + UE) 20+80 20+60 20 20+80 20+80
No.1.2.1 3. of Credits 4 4 4 4
Operations Management Decision Support Systems Supply Chain Management Entrepreneurial Development
Note– 1: Maximum total number of marks at the end of 4th semester = 500+500+400+400=1800 2: The total number of credits at the end of the 4th semester = 20+20+16+16 = 52
.3 4.1 4. of teaching hours per week 5 5 5 5
Marks (IA + UE) 20+80 20+80 20+80 20+80
Total Quality Management International Business
Note – 1: Maximum total number of marks at the end of 3rd semester = 500+500+400=1400 2: The total number of credits at the end of the 3rd semester = 20 + 20 +16 =36
Subject -Code 4. of teaching hours per week 5 5 2 5 5
Max.1 IT Applications for Business 3.4
No.1: Information Technology – Lab
3.3 3.3rd Semester
Subject -Code 3. of Credits 4 4 -4 4
Business Law and Environment 3.2.
4.5.1 Relational Database Management Systems (RDBMS) 5. of Credits 4
5 5 5
20+80 20+80 20+80
4 4 4
5.1 Investment Management (Major) 184.108.40.206
Note–1: Maximum total number of marks at the end of 5th semester = 500+500+400+400+400 = 2200 2: The total number of credits at the end of the 5th semester = 20+20+16+16+16 = 88
.2 Organizational Development (Minor) 220.127.116.11.3.3.3 Leadership and Change Management (Minor) Marketing (Students are required to select any one subject from Minor in addition to Major) 5.4
5 5 5
20+80 20+80 20+80
4 4 4
5.1 Product and Brand Management (Major) 5.5th Semester Subject -Code 5.1 Compensation Management (Major) 5.2 Strategic Management Accounting (Minor) 5.3 International Finance (Minor) Human Resource Management (Students are required to select any one subject from Minor in addition to Major) 18.104.22.168: RDBMS – Lab(Oracle) 5 2 20+60 20 4 -Subject Name No.2
5 5 5
20+80 20+80 20+80
4 4 4
5.1 Managerial Communication Finance (Students are required to select any one subject from Minor in addition to Major) 5.3 Marketing Engineering (Minor) Systems (Minor) 5.2 Promotion and Distribution Management (Minor) 5. of teaching hours per week 5 Marks (IA + UE) 20+80 No.4.
4.1 E – Business 6.6 6.3 Financial Services and Systems (Minor) Human Resource Management (Students are required to select any one subject from Minor in addition to Major) 6.2.2 Labour Laws and Employee Relations (Minor) 6. Maximum total number of marks at the end of 6th semester = 500+500+400+400+400+400=2600
5 5 5
20+80 20+80 20+80
4 4 4
6.2 Services and Retail Marketing (Minor) 6.1 Performance Management (Major) 6.3.6th Semester Subject -Code 6. of Credits 4
6. student needs to secure a minimum of 40% marks in the University Examination. However.3 Talent and Knowledge Management (Minor) Marketing (Students are required to select any one subject from Minor in addition to Major) 6.7 Note:
1. The total number of credits at the end of the 6th semester = 20+20+16+16+16+24= 112 22.214.171.124
20+80 100 100
4 4 4
Mentor & Project work Viva – Voce (Comprehensive)
2.1 Consumer Behaviour (Major) 6. The maximum pass mark for each subject shall be 40.3.4. IA: Internal Assessment UE: University Examination
.2.1 Strategic Management Finance (Students are required to select any one subject from Minor in addition to Major) 6.1 Financial Risk Management (Major) 6.3 Customer Relationship Management (Minor) Systems (Minor) 6.3
5 5 5
20+80 20+80 20+80
4 4 4
6.4.2 Banking and Insurance (Minor) 6.2
5 5 5
20+80 20+80 20+80
4 4 4
6. of teaching hours per week 5
Marks (IA + UE) 20+80
K. 6. Leadership – early and contemporary approaches to leadership. Himalaya Publishing House.
. RS Dwivedi. Unit – V: Power. Osborn. Communicating effectively in organizations – communication process–barriers to communication–overcoming barriers to communication–persuasive communication–communication in crisis situations. “Organizational Behaviour”. 13. Conflict and Negotiations–Sources of individual. “Organizational Behavior. 8. “Organizational Behavior”. 3. 2009. The nature of perception – characteristics of the perceiver. Sarma VS Veluri. John Schermerhorn. 14. Satya Raju and A. Conflict – causes and consequences – Pondy’s model of organizational conflict–conflict resolution strategies. Khanka. Unit – IV: Motivation–early and contemporary theories of motivation. Aswathappa. Aswathappa. “Management and Organizational Behaviour”. Unit – III: Foundations of planning – Types of plans–Approaches to planning – Planning in dynamic environment. Jaico Publishing House. “Culture and Organizational Behavior”. Unit – II: Organizational behavior – Nature and levels of organizational behavior – Individuals in organization –individual differences – Personality and ability – The Big 5 Model of personality – organizationally relevant personality traits. functional and divisional Power. Cengage Learning India (P) Limited. Jr. Organizational designs and structures – traditional and contemporary organizational designs. Excel. Viva Books. Jon L Pierce and Donald G. Pearson Education Inc. Gardner. PHI Learning (P) Limited. A modern approach”. “Management”. Arun Kumar and N. “Organization and Behavior”. New Delhi. Dipak Kumar Bhattacharya. Politics. 2. BPP. “Organizational behavior”. Karminder Ghuman and K. 15. S. VSP Rao. 7. Stephen P. Macmillan. “Organizational Behaviour”.P. 11. Wiley India Edition. “Organizational behavior”. “Human Relations and Organizational behavior”. Sage Publications. 10t edition. “Management and Organizational behavior”.. Jennifer George and Gareth Jones. 2008. Meenakshi. Concepts and Applications”.1. Hunt and Richard N. S. Sinha. target and situation – perceptual problems. 9. 12. Robbins. 2010 Routledge. “Management”. Tata McGraw Hill. Suggested Books: 1.1: Management and Organizational Behavior
Unit – I: Managers and Management – Meaning – Role of managers – Processes of management – Historical roots of contemporary management practices. types and challenges. Jennifer George and Gareth Jones “Understanding and Managing Organizational Behavior”. 4. Chand. Jai B. 2009. S. Published by Pearson Education Inc. Richard Pettinger. Managing change – process. Parthasarathy. R. James G. Groups and group development – turning groups into effective teams. Vikas 10. Organizational politics. Oxford 5. Organizational culture and ethical behavior – factors shaping organizational culture– creating an ethical culture. 16. New Delhi. “Organizational Behavior. “Organizational Behaviour”. Dr.
Macmillan. 2009. causes and measurement of inflation. Unit – II: Demand & Supply Analysis: Basis for demand and supply. Infinity repeated games & finitely repated games. 11. 7. Market equilibrium. 6.. Unit – IV: Market Structure and Modern Pricing Practices: Price determination under perfect competition. Game theory basics. Routledge Publications.
. Samuelson & Nordhaus. Economies of scope. Economics of information: Risk. New Delhi. The theory of firm. Bundling & Intrafirm pricing Mechanics of bundling. Classical and Keynesian approaches. Doherty & Mansfield. 2009. Nash equilibrium. Consumer behavior and rational choice: cardinal and ordinal approaches of consumer utility. and P. Allen. Minimum of Efficient scale Firm size & plant size. 7th Ed Vikas Publishing. Inflation: Types. Returns to scale. 7th Ed. Jospeh G. 3. Adverse Selection. Managerial applications of elasticity are of demand. “Managerial Economics . Piyoli Ghosh. Log “Managerial Economics – An Integrative Approach”. Mark Hirschey. International convergence of tastes. Dwivedi. Atmanand. “Managerial Economics”. N. Geethika. 6th Ed. Cost-volume Profit Analysis. Bundling as a pre-entry strategy. Learning curve. Application & Cases”. Transfer pricing: A perfectly competitive market for upstream product. prisoners dilemma. Optimization of two inputs and single output through graphic method. Role of time in costanalysis. 2. Incremental reasoning. 5. D. Market demand and supply functions and curves. Laws of diminishing returns to a factor. Equi-marginal concept. Optimal combination of input factors. Game theory & competitive strategy. Maximization of consumer utility by the technique of indifference curves and budget lines. Asymmetry of information. Market Signaling. Econometric Models & Economic optimization. Himalayan Publishing House. 2nd Ed.2: Managerial Economics
Unit – I: Nature & Scope of Managerial Economics: Fundamental Economics Concepts: Opportunity Cost.M. D. Cost analysis: Economic & Accounting Costs. Mithani. 8. 19th Ed. Sophisticated market pricing: pricing discrimination–using coupons & rebates for price discrimination. Oxford University Press. “Managerial Economics”. 2009. Dominik Salvatore. Cengage Learning. Suggested Books:
1. Viva-Norton Student Ed. The global use of transfer pricing. Robert Wasahik “Managerial Economics: A Strategic Approach”. oligopoly & Monopolistic competition. Peak load pricing and two-part tariffs.. 9. “Managerial Economics”. Demand Sensitivity Analysis: Price. 10. Tata McGraw Hills. Marginal concept in economics.R. Philips curve. Chaudhary “Managerial Economics”. “Economics” 2010. 2010. Income & cross elasticity’s of demand. Pearson Ed. Monopoly. 8th Ed Weiley India. 4. Unit – V: Macro economics & Business: Nature. 2010. Trunett & Trunett. Productivity Measurement Output elasticity. 2008. 2008. stagflation. Sumitra Paul. 2nd Ed. 2008. Expansion path and ridge lines. pricing and non pricing strategies. Wegelt. Time perspective. Nellis & David Parter “Principles of Business Economics”. “Managerial Economics”. concept & Measurement of National Income.1. dominant strategy. Uncertainty.Theory. 12. Discounting principle. Unit – III: Production and Cost Analysis: Production Function. Corner solution and consumer surplus. Tata McGraw Hills. “Managerial Economics” 2008. Competitive. Estimation of production function: Cobb Douglas and CES Production functions. Economies & Diseconomies of scale. Excel Publishing. “Managerial Economics”. Trade cycles causes and policies to counter trade cycles.
“Essentials of Financial Accounting”. Accounting concepts and conventions. 5. 2009. Ltd. 2. Ramachandran. 2nd Ed. Alic C Lee. south western. Ramkumar Kakani. Planning & Forecasting”. 6.
.. 2009. Cengage Learning 3. Reeve. profit and loss account–Preparation of balance sheet. 2009. “Introduction to Accounting”. “Financial Accounting for Management”. “Financial Analysis. John C Lee. 9. 3rd Ed. Unit – III: Financial Statement Analysis–Ratio analysis–Rationale and utility of ratio analysis–Classification of ratios–Calculation and interpretation of ratios–Liquidity ratios–Activity / turn over ratios– Profitability ratios–leverage and structural ratios–Diagnostic and predictive power of ratios. 2009. Unit – IV: Funds flow analysis–Concept of funds flow–Statement of changes in working capital–Funds from business operations–Statement of sources and uses of funds–Advantages of funds flow analysis– Cash flow statement–Accounting standard 3 (AS3). D.1. Stice and James. 2009. 2nd Ed. Suggested Books: 1. Warren.3: Financial Accounting and Analysis
Unit – I: Meaning & Definition of financial accounting–Scope of accounting science–Accounting as a business information system. Duchac. 7th Ed. 8. “Management Accounting”. Methods and Applications”. PHI Learnings. Himalaya Publishing House 7. Sudhindra Bhat. “Basic Financial Accounting for Management”. Ambarish Gupta. Stice. Depreciation concept–Methods of depreciation–their impact on measurement of business income– Accounting standard 6–Inventory valuation methods–AS2. 2009. Pearson Education. their implications on accounting system. non monetary valuation methods – Human resource group value. Human resource accounting concept and importance – Valuation of human resources – Economic value approach. Paresh Shah. Carl S. common size statement analysis. 2009 5th Ed. Tax planning–Tax avoidance–Tax evasion. 2009. Cengage Learning. Accounting equation–Static and Dynamic view . “Financial Accounting for Management”. S. 5th Ed. provisions of the Indian companies Act. 4. Unit – V: Accounting standards–their rationale and growing importance in global accounting environment. M. Grewal T. Chand Publishers. Cambridge. “Financial Accounting.. 1st Ed. Tata McGraw Hill Publishing Pvt.– IAS-IFRS-US GAAP. N. Oxford University Press. 2009. “Financial Accounting – Reporting and Analysis”. suspense account. “Accounting for Management”. regarding preparation and presentation of financial statements.. Jawaharlal. Ashish K. Balanced score card – Methodology of BSC. 2010. E. James.S. Unit – II: Preparation and presentation of financial statements–Distinction between capital and revenue expenditure–Measurement of business Income. 10. Excel Books. Bhattacharyya. An Analytical Perspective. Dr. 5th Ed. Earl K. Jonathan. Concepts. Double entry system–recording business transactions–Classification of accounts–accounting process–Accounting cycle–Primary entry (Journal proper)–Ledger posting preparation of trial balance.
Services Markets-Characteristics. Marketing Environment . Competitive strategies. Public Relations. Roger j. Strategies. Agnihotri. “Marketing Management”. “Market. Market. 2009.Company's Micro and Macro Environment . Efficiency Control. best. Unit – V: Marketing Organization and Control: Types of Marketing Organization Structures and Factors affecting Global marketing Organization. Global marketing. New Product development. Marketing Management. Personal Selling. 7. 12th Ed.Based Management”. International Markets. Tata McGraw Hill. Kotler Philip. Branding. 5. Product Positioning. 2010. Chris fill. Segmenting Consumer Markets. Demand Measurement and Sales Forecasting Methods. Kurtz & Boone. Sales Promotion. Selecting Market Segments – Differentiation. Online MarketingUnit – IV: Consumer Markets: Model of Consumer Behavior. Business Markets. Distribution Channels. 13th Ed.
. Excel books. Profitability Control and Strategic Control. 3. Suggested Books: 1. PHI Learning Pvt. Seven Os Structure.Interface other functional areas Unit – II: Market Segmentation: Levels and Bases for Segmentation. “Marketing Management”. “Principles of Marketing”. “Principles of Marketing”. Namakumari S. Marketing Audit. 1st Ed. 2009. Marketing Organization Annual plan Control. Marketing Program and Marketing Strategy. Managing marketing effort. EU Haque.Evaluating Market Segments. 1st Ed. Market Targeting . Rajan Saxena.S.Characteristics. Pearson Education Prentice Hall of Indi. Ltd. 2009. “Marketing Management”.4: Marketing Management
Unit – I: Basics: Marketing. 1 st Ed. Ramaswamy V. Stages in the Adoption Process. Tapan k panda. Marketing Mix-expanded Marketing Mix. 2009. 2010. Philosophies. Product Life Cycle. Channel Management Decisions. 4 th Ed. 4. “Marketing Management”. The Global perspectiveIndian Context Macmillan India Ltd. Estimating Current and Future Demand.1. Garyarmstrong. Industrial Markets . Unit – III: Marketing Programme: Decisions Involved in Product. Cengage Publications. Kelly page. Promotion Mix . Tasks. 2010. Positioning Strategies. Product Line and Product Mix Decisions. 6. Industrial Buyer Behavior. Paul Baines. Oxford University Press. and Strategies. Prafullay. Pricing.Advertising. Factors Affecting Consumer Behavior. Packaging. 2.
1.5: Statistics for Management
Unit – I: i. Introduction to Statistics-Overview, origin and development and Managerial Applications of statistics, Measures of Central Tendency, Dispersion, Skewnes and Kurtosis. ii. Introduction to Probability-Concepts and Definitions of Probability–Classical, Relative frequency, subjective and axiomatic. Addition and multiplication theorems, Statistical independence, Marginal, Conditional and joint Probabilities. iii. Baye’s theorem and its applications. Unit – II: i. Probability Distribution-Random Variable (RV), Expectation and Variance of a RV. Probability distribution function, properties, Continuous and Discrete Probability distribution functions. ii. Discrete Probability distributions: Binomial Distribution, Properties and applications; Poisson distribution, Properties and applications. iii. Continuous Probability Distributions-Normal Distribution, Standard Normal Distribution,Properties, applications and importance of Normal Distribution. Unit – III: i. Sampling Theory-The basics of sampling-Sampling procedures-Random and Non-Random methods-Sample size determination-Sampling distribution, Standard Error, Central Limit Theorem. ii. Hypothesis Testing-Statistical Estimation, Point and Interval Estimation, Properties of a good estimator, confidential interval. iii. Large Sample tests-Test for one and two proportions, Test for one and two means, Test for two S.D.’s. Unit – IV: i. Small Sample Tests- t-Distribution-properties and applications, testing for one and two means, paired t-test. ii. Analysis of Variance-One Way and Two Way ANOVA (with and without Interaction). iii. Chi-Square distribution: Test for a specified Population variance, Test for Goodness of fit, Test for Independence of Attributes. Unit – V: i. Correlation Analysis-Scatter diagram, Positive and Negative correlation, limits for coefficient of correlation, Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation, concept of multiple and partial Correlation. ii. Regression Analysis-Concept, least square fit of a linear regression, two lines of regression, properties of regression coefficients. iii. Time Series Analysis-Components, Models of Time Series–Additive, Multiplicative and Mixed models; Trend analysis-Free hand curve, Semi averages, moving averages, Least Square methods. Suggested Books:
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Levin R.I., Rubin S. David, “Statistics for Management”, 2000, 7th Ed. Pearson. Gupta S.C, “Fundamentals of Statistics”, 2010, 6th Ed. HPH. Keller, G, “Statistics for Management”, 2009, 1st Ed, Cengage Learning. Amir D. Aczel and Jayavel Sounderpandian, “Complete Business Statistics”, TMH, John C Lee, “Business and Financial Statistics Using MS-Excel”, First edition, 2009, Cambridge. J. K Sharma, “Business Statistics”, 2010, 2nd Ed. Pearson. Arora PN & others, “Complete Statistical Methods”, 2010, 3rd Ed. S. Chand. Beri, GC, “Business Statistics”, 2010, 3rd Ed. TMH. Black Ken, “Business Statistics for Contemporary Decision Making”, 2006, 4th Ed. Wiley. Levine, David M and others, “Statistics for Managers using MS. Excel”, 2009, 5th Ed. PHI. Davis, G & Pecar, B, “Business Statistics using Excel”, 2010, Oxford. Kanji K. Gopal, 2006, “100 Statistical Tests”, Sage Publications. Haoda, R.P., Statistics for Business & Economics”, 2010, 4th Ed. Macmillan. Apte. D.P. “Statistical Tools for Managers – Using MS Excel”, 2009, 1st Ed. Excel Books.
1.6: Business Law and Environment
Unit - I: Law of Contracts: Definition of Contract and Agreement – Classification of Contracts, Essential elements of a valid Contract – Offer - Acceptance - Consideration - Capacity to Contract - Free consent, void contracts – Legality of Object - Performance of Contract – Remedies for breach of Contract - Quasi Contracts. Unit - II: Law relating to Special Contracts: Salient features of Contract of Agency, Bailment and Pledge, Indemnity and Guarantee. Sale of Goods Act – Distinction between Sale and agreement to sell - Conditions and Warranties. Negotiable Instruments Act – Definition and Characteristics of a Negotiable Instrument – Definitions, Essential elements and distinctions between Promissory Note, Bill of Exchange, and Cheques - Types of crossing. Unit - III: Companies Act: Definition of company – Characteristics - Classification of Companies- Formation of Company Memorandum and Articles of Association – Prospectus - Share holders meetings - Board meetings Law relating to meetings and proceedings- Company - Management - Qualifications, Appointment, Powers, and legal position of Directors - Board - M.D and Chairman - Their powers. Unit - IV: Consumer Protection Law: Introduction to consumer protection law in India - Consumer councils - Redressal machinery Rights of consumers - Consumer awareness. Pollution Control Law - Air, water, and environment pollution control, Role of public awareness. Laws relating to Intellectual Property Rights. Competition Law. Arbitration and conciliation. Unit - V: Business Environment: Business and its Environment – An Introduction to Economic Environment – Perspectives on the Economic Problem –The technological Environment – The Social and Cultural Environment – Corporate Social Responsibility – Suggested Books: 1. 2. 3. 4. 5. N.D. Kapoor, “Elements of Mercantile Law”, 2007, Sultan Chand & Co. Akhileshwar Pathak, “Legal Aspects of Business”, 2007, 3rd Ed. Tata McGraw Hill. K.R. Bulchandani, “Business Law for Management”, 2009, HPH. PPS Gogna, “A Text Book of Company Law”, 2006, S. Chand Paul Wetherly and Dorron Otter, “The Business Environment – Themes and Issues”, 2010, Oxford University Press. 6. Marianne moody Jennings, “The Legal, Ethical and Global Environment of Business”, 2009, South western Cengage learning, New Delhi. 7. Richard Schaffer, Agusti & Earle. 8. K. Aswathappa, “Essentials of Business Environment”, 2009, HPH. 9. V. Ramakrishna Raju, “Business Laws and Economic Legislations”, 2005, HPH. 10. S.S Gulshan, Business laws, 2010, Excel Books. 11. Ravindra Kumar, “Legal Aspects of Business”, 2nd Ed. Cengage Leanings.
1.7.1: Information Technology Applications for Business
Unit – I: Information Systems for Business Need for Information Systems – Business in the Information age, Information systems Concepts, Computer Based Information Systems – Categories of Information Systems- Operational Support Systems- Management Support Systems- Strategic Information Systems. Functional Information Systems – IS support to Business Functions – Accounting & Finance, Marketing & Sales, Production & Logistics, and Human Resources Management Systems. Unit – II: Information Technology Infrastructure. Computer Hardware-I/O Devices, Memory Devices, Processor -Software-Application & Systems Software- Multimedia – Definition, Characteristics, Elements of Multimedia, Multimedia Applications. Data Communication & Computer Network – Definition, Types –Network TopologiesNetwork Devices, Wireless Networking. The Internet, Intranet. Unit – III: Information Systems Planning and Development. Systems Planning - Traditional system development lifecycle (SDLC) - alternate methods for system development-dataflow analysis- system development outside the system- Data Base Concepts- Definition-Advantages, Disadvantages – Normalization – Types of Data Bases – Definition of Distributed Databases. Unit – IV: Information Systems Application. Inter organizational- Global information systems, Electronic Data Interchange (EDI), Electronic Funds Transfer (EFT) –Extranets, E-Commerce Overview- E-commerce Applications, M-Commerce Services & Applications, E-Governance- Emerging Trends in Computing – Cloud Computing, Grid Computing (Definitions only). Unit – V: Computer Security. Need For Security - Security Threat & Attack- Malicious Software, Hacking, Security ServicesSecurity Mechanisms - Cryptography, Digital Signature, Firewall- Types of Firewall-Identification& Authentication–Biometric Techniques–Other Security Measures- Security Policy. Suggested Books: 1. Turban, Rainer and Potter, “Introduction to Information Technology”, John & Wiley Sons. 2. Anita Goel, “Computer Fundamentals”, Pearson. 3. Ralph M. Stair& George W. Reynolds, “Principles of Information Systems, Thomson Course Technology”. 4. Ramesh Behl, “Information Technology for Management”, McGraw-Hill Companies. 5. Ken Laudon, Jane Laudon & Rajnish Dass, “Management Information System”, 11nd Ed. Pearson. 6. B. Muthukumaran, “Information Technology for Management”, 2010, Oxford. 7. Alex Leon & Mathew Leon, “Fundamentals of Information Technologies”, 2009, Leon Vikas, 2nd Ed. 8. S. Sudalaimuthu & S. Anthony Raj, “Computer Applications of Business”, 2010, HPH. 9. Arpita Gopal & Chandrani Singh, “E - World- Emerging Trends in Information Technology”, Excel Books.
Paul Cornell. Excel Books. Editing and Printing of Worksheets. Unit II: Data And Graphical Options: Filling a Series. etc. “Accessing & Analyzing DATA with MS-EXCEL”.7. “A First Course in Computers – Based on Windows Office XP”. IRR etc.LAB
1. 5. Macmillan India Ltd. 2. 2009. “IT Tools and Applications”. 3. Data Entry . Standard Deviation.1. Filtering and Displaying data. D. MS-EXCEL Unit – I: Introductory concepts of MS-EXCEL spreadsheet: Creating. Creating & querying using forms.
.Manual and Automatic Formatting cells and Cell referencing. Sorting data. Apte. Unit V: Transfer of data between Excel & Access. Working with graphs and charts. MS-ACCESS Unit IV – Introduction to MS-ACCESS: Creating a database and tables by different methods. 6. R & D. Suggested Books: 1. Sudharsan & J. ANOVA.Entering and Editing data. Jaico Student Edition. Move and Paste Options. querying of data. Naming Saving. “statistical Tools for Managers – using MS Excel”.1.Sorting. 2. P.1: Information Technology . “Business Data Analysis Using Excel”. Indian Edition. Sanjay Saxena.P.Jaico Publishing House. Second Edition – Vikas Publishing House. Jeyabalan. Creating & printing reports and labels. b) Financial Tools – use of Financial Functions such as NPV. Unit III: Advanced Options of MS-EXCEL: a) Statistical tools – use statistical functions such as average. Oxford University Press. “Computers Systems & Applications”. c) Date Functions d) Building Simple Macros. David Whigham. 4. Creating and using formulas and Functions Use of Copy.
Grievance management – Labour Turnover and stability indices – Worker’s Participation in Management – Bate’s brand wheel for employer brand – employee Engagement Index – Employee Value Proposition – Absence Management – Brad factor. Staff .The changing environment and role of HRM. Flamholtz and Hermanson’s Models – Audit. Madhurima Lal. 2010. Jaico. Job Design .Performance appraisal – HR Planning – Gallagher HR Estimator – Cohort Analysis – Recruitment.2. and Strategic HRM – HR Score card – Paradox Theory as a lens of theorizing for Sustainable HRM – Sustainable HRM Model – Paauwe’s – Paradox Framework for Sustainable HRM. 2009. Cengage. “Human Resource Management”. 2009. 2010. 2009. Viva Books. David G. Paul Banfield. Rebecca Kay. 2009. Unit – V: HR outsourcing . Unit – III: Introduction to HRD – HR Accounting – Lev and Schwartz. 2010. 14. 8. 4. Routledge. scope and functions of HRM. 3. 2009 Sage. 5. PHI. 2010.
. Unit – IV: Dunlop’s IR Model – Organogram – QWL – QC .1: Human Resource Management
Unit – I: Definition. Explain the performance of HRM. “Human Resource Management”. 13. Macmillan. 6. and matrix of HR – Stakeholders and Integrated Models of HRM – Line vs. 11. Rothwell.K.Work life integration – Introduction to International HRM. Gomez Mejia et. S. Mary Gower. Sanghi. strategy. V. system. Kogan Page. 9. Mathis & Jackson. 12. “Managing Human Resource”. Steve Fleetwood & Anthony Hesketh. Oxford. “Human Resource Management”. 2010. “Human Resource Management”. Competitive challenges influencing HRM – HRIS: Three levels comparison – Competency Framework for HR professionals.al. 2010. 10. David Lepak. “Managing Human Resource”. HRM Typology. placement and orientation. 2009.ROI – Job Diagnostic Model . 2. “Human Resource Management”. Cambridge. “Applied Human Resource Management”. Training Methods – Kirkpatrick and Pecuniary Utility Models of Training – MDP. research. York. Evolution. 2010. TMH. “Human Resource Management”. Wiley. Pearson. “Human Resource Management”.Yield – ratio Analysis Process of selection. Ranjeet Nambudri. Decenzo. 7. Global HRM. “Human Resource Management”. Job characteristics model. Unit – II: Job analysis – Systems exchange model.Emotional intelligence and competencies at work . Collings. Wayne & Caseia.Job evaluation – Towers Perrin Model of Total Reward . Kenneth M.
Michael Armstrong. objectives.HR issues in mergers and acquisitions – HR six – sigma process – HR Index – HR .J. Analysis and mapping of workflow. Excel books.
1. “Human Resource Management”. Policies. validity generalization of HR – Career planning – Greenhaus career Development Model – Protean career – Psychological Contract: Functions and Types – HR Utility Framework – Markov Employee Transition. “Planning & Managing HR”. W. Sharma. 2008.Qzaidi.
Chan Meng Khoong. 2010. 2007. Theory of Constraints.Through put rate. business process maturity model. the IT ‘black hole’. PHI.Jayaraman. “Business Process Reengineering”. 2007. Lynne Markus. critical success factors. Five-stage Model of AS-IS / TO-BE Analysis. 1st edition. Pearson. Mac Millan. using process Simulation to minimize the risk – Business Process Map and Simulation Model. tools and techniques of BPR. “Business Process Reengineering”. Laguna “Business Process Modeling.C. “Business Process Reengineering”. technology for BPR.B. Description of the case company. Unit – IV: Making effective BPR Virtual ingredient – people. mentoring. et. Parameter Analysis. 8. cross functional teams. Business process management. Dey “Business Process Reengineering”. 1994. 4. 2005. Excel. 10. Ould “Business Process Management”. 2005. Business Case. 2. 2006. 2007. Varun Grover. suggested reengineering framework. Sridhra Bhat. Tony Carter. Daniel minoli. Routledge. Simulation and Key performance Indicators. “Reengineering in action”. K. 5. 12. involvement of consultants.2: Business Process Reengineering
Unit – I: Introduction to BPR Reengineering and its relationship with functional areas of business. Charles Poirier “Business Process Management Applied”. models and methodologies of BPR. 2010. Deterministic machines. Mahadeo Jaiswal. 6. rationale of BPR. 2005. Work flow Management systems in BPR. 11. steps of BPR.
. 3. business process performance measurement. Martyn A. BCS Viva Books. Cycle Time and Capacity Analysis – Cycle Time Analysis. Unit – II: Managing Process Flows Business Process and Flows . TMH. Managing Cycle Time and Capacity – Cycle Time Reduction. 2009. interacting feedback loops and social constructs perspectives of BPR. Unit – III: Implementation Process Redesign of business processes – systematic or clean sheet. top management’s involvement. 9. Wiley.2. Unit – V: ERP and BPR ERP in Modeling Business Processes. Little’s Law.. Capacity Analysis. Suggested Books: 1. History of reengineering. “Business Process Transformation”. “Business Process Outsourcing”. Cycle Time. Simulation and Design”. complex dynamic system. HPH. “The Aftermath of Reengineering”. Viva Books. facilitating. main and supporting processes. MS. Cambridge. work-in-process. M. Managing Implementation. 7. “Enterprise Resource Planning”. 2010. process centric organizations. Saxena K.al. empowerment and autonomy. key enablers of BPR. Cengage.
Working capital policy.. 5. Capital Structure Theories. “Financial Management”. “Corporate Finance”. 4th Ed. M. and Lintner.
. Data for New Projects. I. 6. Cost of Capital: The concept – Average vs. Oxford Higher Education. Principles of good corporate Governance. Welfare. project selection and project implementation. the Agency relationship and costs. Factors determining working capital. 7th Ed. Prasanna Chandra. HPH. Economic rationale of Mergers. Concept and financial effects of leverage. Rajiv Srivastava and Anil Misra. characteristics of working capital. The NPV vs. C. 7. 2. Approaches for valuation: DCF approach and Comparable Company approach (No practical exercises). 10 th Ed. and Ehrhardt. Evolution of finance function – Its new role in the contemporary scenario – Goals of finance function – maximizing vs. Unit – V: Corporate Restructuring and Corporate Governance: Corporate Mergers. “Financial Management Theory and Practice”. Using Evaluation Techniques – Traditional and DCF methods. Financial evaluation of mergers. M. Measurement of Cost of Capital – Component Costs and Weighted Average Cost of Capital Unit – IV: Current Assets Management and Dividend Decision: Concept of current assets. IRR Debate. Wealth vs. F.Project generation. Sage Publications. Unit – II: The Investment Decision: Investment decision process. 3. R.3: Financial Management
Unit – I: The Finance function: Nature and Scope. Receivables Management and Inventory Management.. Approaches for reconciliation. Marginal Cost of Capital. 2009. The capital structure decision in practice: EBIT – EPS analysis. Walter. 2007. 2010. TMH Publishers 4. Sudershana Reddy. Corporate Value based management systems. Probability tree approach. The Dividend Decision: Major forms of dividends – Cash and Bonus shares. Peter DeMarzo. Approaches: Marakon approach and McKinsey approach. acquisitions and takeovers: Types of mergers. Profit vs. Certainty Equivalents and Beta Coefficient. Measurement of Risk – Risk adjusted Discount Rate. 7th Ed. Unit – III: The Financing Decision: Sources of finance – a brief survey of financial instruments. Management of current assets: Cash Management. Ashok Thampy. E. 2006. Ross Westerfield Jaffe. Vishwanath S. Concept of Time Value of Money – Future Value and Present value. Pearson. “Financial Management”. A brief discussion on dividend policies of Indian companies. 8. Risk-Return trade off.2. Suggested Books: 1. 2010. Major theories centered on the works of Gordon. Thomson South-Western. Brigham. Sensitivity analysis. “Financial Management Theory and Practice”. “Financial Management”. Bank norms for working capital financing. “Financial Management”. satisfying. Estimating working capital requirements. 2nd Ed. 2010. Response books. motives for mergers. The theoretical backdrop – Dividends and valuation. Capital budgeting decision under conditions of risk and uncertainty. Pandey. Tata McGraw Hill. 10th Ed. Vikas Publishing House. Jonathan Berk. project evaluation. Developing Cash Flow. “Corporate Finance: Theory and Practice”.
Cost and value of information. Interval and Ratio Scales .and presentation . Paul. 4. “Essentials of Marketing Research”. 2. Sign Test –One and Two samples. 2008. 2009. Guttman's.Attitude scales Thurstone's. Suggested Books: 1. Martin callingam. 2008. Realism.Nominal . Naresh. “Market intelligence”. “Marketing Research”.R. 2009. 8. Simulation (as a source of Data Generations) and Panels. 4th Ed. 2nd Ed. EMV. 2004. Krishna Swamy “Methodology of Research in Social Sciences”. Research design Introduction to design of experiments -Exploratory. Equiprobable. 2005.preparation . Tull and Hawckins.2. Multi Dimensional Scaling. causative. Optimism. S L Gupta. Gerald: “Research for Marketing Decisions”. 2009.Respondents. 2009. 7. New Delhi. 4th Edition. uncertainty. 9.Decision Tree. Zikmund. Mann-Whitney test. conclusive and experimental designs. EOL.
. Wilcoxon Matched pairs test. CENGAGE Publishers. Tull S. Semantic differential. Run test. O. “Marketing Research. PHI. PHI. Unit – V: Multi-Variate analysis: Structural and Functional methods-Factor analysis.Ordinal. 5.Oral and written presentation. Criteria of Decision makingPessimism. Conjoint analysis.Sequential decision makingUnit – IV: Non-Parametric Statistics in Research: McNemar. Likert's. Design of questionnaire. Oxford Press. Kruskal –Wallis tests. 2000.C. Green E. “Marketing Research”. “Marketing Research”. Experiments. Excel Books. Alan Bryman and Emma Bell. Kogan Page Publishers.And applied orientation”. 4th Ed. Decision tree analysis . 3. Reliability and validity of a scales. “Marketing Research”. Discriminate analysis. marketing information system -Marketing decision support system. 2006.Concept of measurement and scaling – Types of Scales . Tata McGraw Hill. Beri.4: Research for Marketing Decisions
Unit – I: Meaning and importance of marketing research: Marketing Research. Multiple Regression (Numerical with two independent variables). 6th Ed. HPH. Measurement and scaling . “Business Research Methods”. Kolmogorov – Simronov D test. Tata McGraw Hill. Sampling design and Sample size determination. Unit – II: Marketing research process: Sources and methods of gathering marketing information .Donald & Albaum. Determination of EVPI utility as a concept of decision making. Luck and Rubbin. Risk. 8th Ed. K. G. 6. Regret. 10. Malhotra. Unit – III: Decision Making Tools: Decision Theory-Decision making under certainty. Research report . Cluster analysis.
Managerial applications of AP and TSP. Game Theory. Simulation.Process of simulation. deterministic Queuing models -Probabilistic Queuing Model –Cost Analysis . Calculation of CP. Frederick S. Vohra. iii.scheduling the activities -Fulkerson’s Rule –CPM. Unit – V: i. R. Network flow problems. Jr.Origin. Unit – IV: i. Ralph M. saddle point. Solution of dual. Kasana. Hanna. iii. Row and Column Minimum methods. Applications of simulation to different management Problems. 2010. graphical solutions for (m x 2) and (2 x n) games. cut theorem. “Operations Research Principles and Practice”. 2. HS & Kumar.
N. J. Zero-sum game. ii. Relationship between Primal . 6. Ford and Fulkerson’s Algorithm for obtaining Maximum flow. Linear and Non. Introduction to OR. Optimality Test and Managerial applications. 8th Ed. Dual . analytical method of solving two person zero sum games. HPH. 4th Ed. 2010. Pannerselvam. and Michael E.
.Concepts of Queue/Waiting Line . “Management Science Decision Modeling Approach”. 2006. Linear Programming: Mathematical model. Unit – III: i. ii. 4. Degeneracy. Matrix minimum method(LCM) and Vogel's approximation method. 2010. Solberg. Minimal spanning tree. Sharma. Ravindren. Don T. Chakravarty. Travelling salesman problem. Managerial applications and limitations of OR. “Introductory Operations Research theory and applications”. Macmillan. 2nd Ed. S. 2009. ii. “Quantitative analysis for Management”. Restricted AP. Exceptional cases.2. PHI. Max. TMH. Stair. & Lieberman. probabilistic models. 2008.Single Channel Queuing model . R.TMH. 9th Ed. “Quantitative Techniques in Management”. Dominance. IBFS using northwest corner rule. iii. LPP . 2000. Economic interpretation of dual. Solution by the Graph. 9. 3.Formulation.K. A.5: Operations Research
Unit – I: i.Hungarian method. “Operations Research”.earliest and latest times -determination of ES and EF in the Forward Pass .concepts.
1. method of obtaining solution. Unbalanced AP. Network fundamentals. Excel. Integer. P. Sensitivity analysis and its implications. “Operations Research”.Min. 4th Ed. Transportation Problem (TP) . Springer. Nature. Degeneracy. Unit – II: i. “Introduction to Operations Research Concepts and Cases”. ii. resource analysis and allocation. Pearson. Phillips and James J. Assignment Problem (AP): Mathematical model. ii. assumptions underlying LPP. time cost trade off. three and more Persons games. two. 5. 2010. “Operations Research Theory and Applications 2009.Solution to LPP problems Maximisation and Minimisation cases Optimality conditions. Selvaraj. “Quantitative Methods for Management and Economics”. 1st Ed. Queuing Theory .Linear. Barry Render. Hillier. John Wiley and Sons.Mathematical model. 2007. Chand.LS and LF in backward pass determination of Critical Path. Crashing. iii.Poisson arrival and exponential service times with infinite population. Spanning Tree.General structure of a Queuing systemOperating characteristics of Queues. Flow . 8.Simplex Method. definitions.Dual. 3rd Ed. Prem Kumar Gupta & others. 7. Unbalanced TP. 1st Ed. Goal [Multi-Objective] and Dynamic Programming Problems (Emphasis is on Conceptual frame work-no numerical problems. KD. 10.D. Formulation of LPP. iii. PERT-Beta Distribution.
5.Different Systems of Inventory Control. Danny Samson and Prakash J. Ray Wild. Production Planning and Control: Basic functions of Production Planning and Control. “Production and Operations Management”. various techniques in the Methods Study for identifying the most appropriate method. Elbert. James R Evans.Singh. Thomson Learning. Job Shop. William. “Operations Management”. Collier.I: Introduction to Operations Management: Introduction to Operations Management .Plant Capacity and Line Balancing.fraction defective and number of defects.
Mahadevan. 6. 2010. 2010. Types of Inventory.III: Quality control: Standards and specifications.Techniques for prioritization of materials-Sources of Supply of Materials -selection. “Operations Management.2. Plant layout -different types of layouts.IV: Materials Management: Need and importance of Materials management-Materials Requirement Planning-Materials Budgeting. 2003. “Production and Operations Management”. Control charts for Attributes.product multi-stage situations . Models and Behaviour”. “Operations Management-An integrated approach”. Project. MPS. Pearson Education. 2009.Inter Relationship between product life cycle and process life cycle. Assembly. 3. Unit – II: Scheduling and control of production operations: Aggregate planning. “Operations Management”. Costs Systems of inventory control – ABC. Oxford University Press. 2nd Ed. Unit . 2007. concept of waste management Unit .Role of Operations Management in total management System. Work measurement . Cengage Learning. 2003. Production Cycle . 2007. Acceptance Sampling Plans. 2010. Excel Books. Jr. David A. VED and FNSD analyses. OC Curve Work Study. Everett. Preventive and Breakdown maintenance. 2010. Maintenance Management: Objectives – Failure Concept. Location and the factors influencing location. Process planning and process design. Aswathappa K. 2009. Value Analysis – Importance in cost reduction – concepts and procedures. HPH.its uses and different methods. Management of Stores . Product sequencing: Sequencing of products in multi.. 10.6: Operations Management
Unit . computation of allowance and allowed time. batch and Continuous . and Sridhara Bhat. B. “Production and Operations Management Concepts. 9. Upendra Kachru. 2. Adam.Average. Stevenson J.determinants of vendor rating.Interface between the operation systems and systems of other functional areas. 1st Ed. 4. Cambridge press.
1.D.safety stock Inventory Control . Kanishka Bedi. evaluation and Performance of suppliers-make or buy decisions and its implications under various circumstances Vendor rating . “Operations Management”. Replacement policies Unit . 5th Ed. Kogan page India. Reliability.
. “Operations Management”. 8. Quality Assurance and Quality Circles – Statistical Quality Control – Control Charts for Variables. Range and S.characteristics of process technologies. Prentice Hall of India. 7. Donald Waters.V: Stores Management: Objectives of Stores Management – Requirements for efficient. Operations scheduling. Tata McGraw-Hill. “Production and Operations Management”. 9th Ed. and Ronald J.
“Decision Support Systems” In the 21st Century. Eighth Edition. Pearson LPE. “Decision Support and Data Warehouse Systems”.2. Data Mining.Implementing Data Warehouse. Unit II: Development and Implementation of DSS and Models in DSS: DSS Architecture.DSS as Information System. PHI. 3. EEE. “Decision Support and Business Intelligence”. MSS. Jay E.problems with groups.Definition.Types of DSS – Individual. 5. Unit III: Group DSS and Groupware: Group Decision Making . “Decision Behaviour. Mallach. Efraim Turban. Data Mining Techniques-Limitations of Data Mining. Second Edition. Tata McGraw Hill Edition.MDM Support Technologies-Distributed Group DSSDistributed DSS Technologies.Hardware. Aronson. Group. Unit IV: Artificial Intelligence (AI) and Expert System (ES): Definition of Artificial Intelligence – Artificial Intelligence vs.7: Decision Support Systems
Unit I: Introduction to Decision Support Systems (DSS): Evolution of DSS.Definition of DSS – Need and benefits of DSS. Data Stores. 2009. DSSApproaches to Development –
1. Simon French. Analysis and Support”. Structure of ES. 1st edition.
.Data Visualization. John Maule and Nadia Papamichail.Expert Systems. George M. Software Tools for Implementation.Benefits of ES – Examples of ES. Meta Data – Characteristics of Data Ware House – Data Warehouse Architecture. Ramesh Sharda.Intelligent Software Agents.The Intelligence of AI. A framework For DSS Support. Natural Intelligence. Cambridge press. Decision Making Process-Types of Decisions. Efraim Turban.Data Marts.DefinitionOnline Transaction Processing Techniques use to Mine Data. PHI.Executive Information Systems-definition-EIS Components – Making the EIS work – The Future of Executive Decision Making and The EIS. Models in DSS – Types of Models. Efrem G. 2. Teng-Peng Liang. Unit V: Data Ware Housing and Data Mining: Data Ware house – Definition.Designing and Building ES. “Decision Support and Expert System”. Marakas. 4.
Jaico Books. “The Six Sigma Instructor Guide”. “TQM in the Service Sector”. P. Sales and Operations Planning. 2006. “Implementing Quality: A Practical Guide to Tools and Techniques”. Pearson. Model to measure service quality programs. “Quality Management”. Taguchi methods: Quality loss function. Customer supplier focus in TQM. Quality Circles. 2003. Quality by Design and Monte Carlo Technique (MCT). Response. Cause and Effect Diagrams. 2002. Benefits and costs of Six Sigma. 9. Statistical Process Control (SPC). Conventional quality management versus TQM. Mukherjee. The PDCA cycle. Green belt Training made easy. Larger-the-best. Oxford University Press. R.History and Evolution: Connotations of Quality. JIT. “100 methods for TQM’. 10. Alan J Oppenheim. Tolerance design. 2007.3. Run Charts. “Total Quality Management”. Mohanty & R. Scatter Diagrams. Quality System Awards and Guidelines – ISO. Kanban and Activity Based Costing (ABC). Forced field Analysis. “Six Sigma for Managers”. Benefits and Costs of TQM. SQC. John L. 11. “Total Quality Management”. “Quality Management”. Six Sigma Organization: roles and responsibilities. 6. Historical perspectives of TQM. The Five Why’s. QA and TQM. Quality Dimensions – Product and Service. “Total Quality Management”. Control Tools: Gantt Chart. Greg Brue. Histograms. Qualitative techniques: Benchmarking. Unit – III: Techniques of TQM: Quantitative techniques: Failure Mode Effect Analysis (FMEA). “Total Engineering Quality Management”. 5. Network Diagram. PHI. Glen H Besterfield and Mary Besterfield-sacre. Suggested Books:
1. Macmillan India Ltd. Kanishka Bedi. Defects per million opportunities and First pass yield. Carol Besterfield . Unit – II: Tools of TQM: Measurement Tools: Check Sheets. 2. Beckford. 3. 2008. Regression Analysis. Macmillan Kanji K.1: Total Quality Management
Unit-I: TQM. Hotels and financial services – Banks. 2006. Pareto’s Chart.Michna. Evolution of TQM – Inspection. THOMPSON. Radar Chart. Process Capability Measurement. Orthogonal arrays. Howard S Gitlow. Five S’s. 2nd Ed. R. TMH. Smallerthe-best. The Balanced Scorecard. Six Sigma problem solving approach: The DMAIC model. 2003. TQM in Health-care services. Ron Basu. Quality Function Deployment (QFD). Resource Utilization and Customer Service Analysis. “Quality: A Critical Introduction”. Sunil Sharma. Objectives of Six Sigma. Improvement Tools and techniques: Kaizen. Analytical Tools: Process Mapping. PHI. European Foundation for Quality Management (EFQM). Gopal & Asher Mike. The frame-work of Six Sigma programme. The concept of TQM. Rosa Oppenheim and David M Levine. Unit – IV: Six Sigma: The concept of Six Sigma. Design of Experiments (DOE). Besterfield. 7. Target-the-best. 8. Lakhe. 4. Parameter design. 3rd Ed. Overall Equipment Effectiveness. Dale H. 12. Six Sigma Metrics: Cost of poor quality. Signal-to-Noise ratio: Nominal.the.
. Unit –V: TQM in the Service Sectors: Implementation of TQM in service organization: Framework for improving service quality. Tata McGraw-Hill. 3rd Ed. 3rd Ed. Routledge – Taylor and Frances Group. Malcolm Baldrige National Quality Award (MBNQA). Milestone Tracker Diagram and Earned Value Management. P N.best. Poornima M Charantimath. W. Investment Company and Mutual Funds. New York and London.
Peng. Global Ownership Strategies: Strategic Alliance– Types of Strategic Alliances–Selection of Strategic Alliance Partner. Pearson Ed.II: Global Business & National Regulation: Rationale for Government Intervention–Forms of Trade Regulation at National Level-Tariff and NonTariff Barriers. 9. 13. NAFTA. Cengage Learning. New Delhi. “International Business”. 5. Jain. and Arun K. K. Sundaram and J. 2. “The International Business Environment”. 2006. “International Management”. Himalaya Publications. 11. 6th Ed. Tata McGraw Hill.3. New Delhi. Cambridge Rakesh Mohanh Joshi. Riesenberger. Environment of International Business-Cultural Environment and Political Environment. Tata McGraw-Hills. K. 2010. “International Business”. “International Business”. 6. Unit . 10. New Delhi. Franchising. Alain Verbeke. . Charles W. 2010. Unit – IV: Global E-Business: Conceptual Framework of E-business–Prerequisites for Effective E-business Transactions–E-enabled Business Process Transformation and Challenges–E-business Technology and Environment–EBusiness Applications–E. 12. Wigginton. Daniels & Lee H. New Delhi. Pradip Kumar Sinha and Sanchari Sinha. JohnR.Business Models–Alternative E-business Strategies–Global E. Bholanath Dutta. Assembly and Integrated Local manufacturing. 7. PHI Learning. Macmillan. David H. 3. Cengage Learning. “Global Marketing Strategies”. John D. Czinkota. Contract Manufacturing. Vikas. 2009. Subba Rao. “International Business. Holt and Karen W. 2009. 2010. Text & Cases. Excel. Pearson Education. New Delhi. 2007. S. 2005. Excel. Jaico. Strategy and Behaviour”.V: Managing Global Business: Strategy and Global Organization -Global Strategic Planning–Going Global and Implementing Strategies–Intercultural Communications–Intercultural Human Resources Management in Global Context. Mamah Adhilcary. 2006. 2010. “International Business Strategy”. New Delhi. Nag. Ronkainen and Michael H.Competing in the Global Market Place”. 8. Gary Knight. 2009. Suggested Books:
1.K Hill. Jeanett and Hennessey. Hodgetts.
. 14. Tamer Cavusgil. “International Business”. 2010. “International Business Management”. Moffett. Multilateral Regulation of Trade and Investment-Basic Principles of Multilateral Trade Negotiations–GATT and its early Rounds–World Trade Organization–Structure and functions–TRIPs & TRIMs-WTO & India–UNCTAD. ASEAN and SAARC. Radebaugh. 16. “International Business Strategies” 1st edition. Oxford University Press. Business Management”. 2009. Anan t. Stewart Black. The World of International Business: Regional and Global Strategy–The Multinational Enterprise–Triad and International Business–International Trade Theories. “International. New Delhi. Luthans and Doh. “International Business”. New Delhi. 2008. 2009. “International Business”. Regional Economic Integration: Levels of Economic Integration–Benefits & Costs of Economic Integration-Major Trading Blocks: EU. Tata McGraw Hill. 15. Unit – III: Global Business and Entry Strategies: Global Market Entry Strategies–Exporting. Licensing. Test and Cases. 2008. LLkk. 4. Michael R. Aswathappa. 7th Ed. Mike W. “International Management Culture. “Global Business Management”. K.2: International Business
Unit .Marketing – Electronic Processing of International Trade Documents – Policy Framework for Global E-business Unit . New Delhi.I: Global Imperative: An overview–International Business: A global perspective–Emergence of Globalization–Drivers of Globalization–Internationalization Process–Stages in International Business–Approaches to International Business. 2010. managing and sustaining Strategic Alliance–Cost and Benefit Analysis of Entry Strategies: Entry Analysis and Entry strategy configuration. A. Thomson. 2007.
3. Merrier. Himalaya Publishing House. 9. Managing government relations–ways and means of managing governing power. Negotiations-Approaches to negotiations–Preparing for and conducting negotiations Unit – III: Making Presentations–Choosing a method of speaking–Analyzing the audience–Nonverbal dimensions of presentations–Speeches for commemorative occasions–Effective presentation strategies. 2008 Cengage Learning. Sage Publications.V. “Effective Business Communications”. Flatley. Crisis communication–Do’s and dont’s in the wake of a crisis. “Business Communication”. Importance of feedback – Principles of feedback Unit – II: Characteristics of non verbal communication–Types and functions of non verbal communication– Interpreting non verbal communication. “Strategic Corporate Communications”. Disanza. David Irwin. and M. Pearson Education. Mary Munter. “Business Communications”. 12. “Guide to Managerial Communication” 6th Ed Pearson Education. Tata McGraw Hill 8. “Business Communication for Managers”. Kathleen Fearn-Banks. Cengage Learning. drafting a resume Unit – V: Media relations–Building better relations with media. Logan and Williams. Krizan. Listening process–Elements of good listening–improving listening competence. 2008 11th Ed. A Casebook Approach”. Routledge Publication. Effective business correspondence .
. Investor relations–Framework for managing investor relations. “Business and Professional communication”. Penrose.Ramakrishnan. Kelly Quintanilla and Shawn T Wahl. “Business and Professional communication”.3: Managerial Communication
Unit – I: The role of and process of communication. Persuasive speaking Unit – IV: Report writing–Types of reports–Structure of reports–Individual and committee reports–Essentials of good report writing. Viva Books. Types of communication. Suggested Books: 1. Lesikar. New York. McGraw-Hill. orders and replies. R. 4.3. “Basic Business Communication”.E. 5. Rasberry and Myers.Timm. 2009. 10. 2. 11. 7. Paul A Argenti. Himalaya Publishing House. 2009. U S Rai & S M Rai. “Effective Business Communication”. Paul R. 6. complaints and claims. Barriers to communication Surmounting barriers to communication. CSG Krishnamacharyalu and L. “Crisis Communications. Routledge. Business letters–Drafting letters relating to enquiries and replies. “Straight Talk: Written communication for career success”.
Sudhindra Bhat. Marcus. Mayo. P/S. risk structure of interest rates. A synthesis of CAPM and APT. Valuation of compulsorily / optionally convertible bonds. loads and return of mutual funds. 2. Real vs. Bond indenture. 4. Standard Deviation and Co-Efficient of Variation. Maturity. 7. term structure of interest rates. “Fundamentals of Investments”. McGraw Hill Herbert. Price-Earnings multiplier approach and capital asset pricing model. 2010. earnings capitalization models. W. their uses. Alex Kane.P. Measurement of risk-Range. J. PHI. 9th Ed. Considerations in managing a bond portfolio. Factors to be considered in investment decision-Liquidity. Zvi Bodie. TMH. The concept and measurement of return-realized and expected return. Risk premium and risk aversion. Macmillan Publishers. Equilibrium risk-return relations. Problems and prospects in India. Unit – II: Fixed Income Securities .C. 8th Ed. “Investment Management”. Charles. Technical Analysis. Valuation and Management: Features and types of debt instruments.F and Bailey.1. Mutual funds: genesis. Ex-ante and ex-post returns. Francis. Approaches to valuation–Balance sheet model.Analysis and Valuation: Basic Features of Common Stock. 9th Ed.J. Alexander. B. features. 3rd Ed. Separation theorem. Tax and Inflation. Behavioural Finance and heuristic driven biases. Harry Markowitz’s Portfolio theory. Suggested Books: 1. Approaches to investment analysis-Fundamental Analysis.P/BV. Valuation of deep discount bonds. Unit – V: Portfolio Evaluation: Performance measures-Sharpe’s reward to variability index. dividend capitalization models.J. Capital Market Line. “Theory and Problems of Investments”. “Investment Analysis and Portfolio Management”. 9. AYTM and YTC. Managing Bond Portfolio: Bond immunization. (F): Investment Management
Unit – I: Investments: Concept. computational procedure of Sensex and Nifty. Schaum’s Outline Series.3. “Security Analysis and Portfolio Management”. Unit – IV: Portfolio Theory: Concept of portfolio. the single-index model. two factor arbitrage pricing. Unit – III: Common Stocks . 3rd Ed. Investment decision process. Prasanna Chandra. “Investments”. Risk-return trade-off. Risk. costs. Peter L. 6. Capital asset pricing model (CAPM): Security Market Line. Efficient Market Hypothesis. 8. Jensen’s differential index. Bond duration. Excel Books. Fama’s decomposition of returns. Portfolio return and risk. Dhanesh Khatri. Inc. types and schemes. Treynor’s reward to volatility index.Jones. Investment vs. 5. Pitabas Mohanty.W. active and passive bond portfolio management strategies. Regulation of mutual funds and investor’s protection in India. Free Cash flow model. relative valuation using comparables-P/E. construction of minimum risk portfolio. Speculation. Identifying over-priced and under-priced securities. Arbitrage pricing theory (APT): The Law of one price. Sharpe. Safety. holding period return. “Investments: an Introduction”.. Security Market Indexes. Macaulay’s duration and modified Macaulay’s duration. Bond valuation: Capitalization of income method. Bond-price theorems. Bernstein and Aswath Damodaran. & Taylor. bond convexity.Wiley Frontiers in Finance. NAVs. YTM. “Security Analysis and Portfolio Management”.Analysis. Sources of investmentinformation. factors affecting bond yield. Bond yield measurement-Current yield. John Wiley &Sons. TMH.A. Thomson – South Western. The concept of risk. R. Capital market theory: Introduction of risk-free asset. Return.
.4. G. Sources and types of risk. “Investments: Analysis and Management”.V. J. Financial assets. 3. 2009.
14. Preeti Singh. 17th Revised Edition. 11. 16. Kevin. S. “Analysis and Portfolio Management”. 2010.
. “Investment”. Graham & Dodd. PHI. TMH. S. “Corporate Finance”. Jordan: “Securities Analysis and Portfolio Management”. Prentice Hall. McGraw Hill. “Security Analysis and Portfolio Management”. 13. 12. Fisher and Ronald J. Stephen A. Vikas Publishing House 15. and Jeffrey Jaffe. HPH. 17. Donald E.10. TMH. Chand “Investment Management: Security Analysis & Portfolio Management”. New Delhi. “Security Analysis and Portfolio Management”. Randolph Westerfield. Jack Clark Francis. Punithavathy Pandian. Ross. Investment Management.
Paresh Shah. Tata McGraw Hill. Excel Books. Publications 12. Kaplan.Jayadev. 5. 11.S..W. “Management Accounting”. Target Costing and Cost analysis for Pricing decisions. Garrison. Ronald. New Delhi. “Managerial Accounting”. Shukla.. New Delhi. 15. New Delhi. New Delhi. IV edition.Ramesh&M. 14. P. 2. Arun Kumar. 17. Pearson Ed.C. Sahaf. 2009. G. and Young S. 7th ed. “Managerial Accounting”. “Management Control System”. Macmillan India. Tata McGraw Hill. Kung H. 2009. Chand. “Cost Management-A strategic Emphasis”. Inc. Sudhindra Bhat. Cost behaviour and decision making–Fixed and variable costs–C. Activity Based Costing and Competitor analysis: Product life cycle costing–PLC assessment–Cost assessment–Pricing and evaluation criteria for products at different stages of PLC. Problems and cases”. R. Tata McGraw-Hill. Suveera Gill. “Strategic Management Accounting”. “Cost Accounting for Business Managers.M. Bamber. “Management Accounting”. 10. Atkinson. 2010. Cengage Learning. 3. Pearson/ Prentice Hall of India. (F): Strategic Management Accounting
Unit – I: Introduction to Management Control: Strategic Management accounting–Meaning–Scope–Strategic importance–nature and characteristics of Management Control system. Standard costing–Concept and purpose of standards–types of standards–Standard setting–Variance analysis–Interpretation-Budgetary control–Meaning & purpose–Component of effective budgeting program–Performance budgeting–Zero based budgeting–Concept–Importance and relevance.4. Grewal and M. K.. 2007. 2009. Gary Cokins and Thomas W. New Delhi. New Delhi. Customer account profitability analysis–Meaning and need for CAP analysis–Managing Customer Profitability Managing Relationships–Customer Costs in Service Companies. John Wiley & Sons.K. 2010. James Jiambalvo.. New Delhi. 16.3. Blocher. Vaidya.P. 4th edition. “Management Accounting – Principles and Practice”.V. M.Y. 2006. “Management and Cost Accounting”. New Delhi.Hilton. Butterworth Heinemann. Noreen and Brewer. Unit – IV: Activity based Costing and Customer account profitability analysis: Activity based costing systems–Meaning–tracing costs from activities to products and services– Activity based Management–Activity Cost drivers–Activity based Costing vs traditional costing.A. “Cost Management–A Strategic Approach”. 2009. “Management Accounting – Text. Unit – V: Strategic decisions for Product life cycle. Gupta. 2009. Colin Daury. Asish K. 4. Unit – III: Responsibility Accounting: Responsibility Centers–Need for divisionalization–types of responsibility centers–Performance reports–responsibility accounting–Behavioural aspects–Segmented Performance evaluation– Transfer Pricing. 2008. Oxford University Press. and Jain. 6. 9. 8. 2009. 1. Lin. C. Ward. A. T. 2009. Chen. “Cost Accounting – Test and Problems”. 2009. 2009.P analysis–Marginal Costing-Concept of break even analysis–Uses for decision making–Optimization of product mix–Make or buy–Capacity Utilization–Plant shutdown–Key factor analysis. Suggested Books:
Hansen& Mowen. S. Unit – II: Strategic Planning and Control & Accounting for Control: Strategic Planning. Management Control and Operational Control–Meaning and Concept and purpose. Edward J.A. “Management Accounting”. “Managerial Accounting”. Competitor accounting–Concept and Importance–Sources of Competitor information–Competitive pricing and bidding. Elsevier”. M.S. S. Tata McGraw Hill. G. 13. 7. “Management Accounting”.2. Bhattacharya. 2010. 2004. Vikas. “Managerial Accounting”.
. Cengage Learning. Braun & Harrision. Khan M. Anthony & Deardon.
joint venture. management contracts. hedging contingent exposure. swaps. Breton woods standard. quotes in spot market and forward market. subsidiary bank. economic exposure and assessment. barriers. foreign bonds. currency board. (F): International Finance
Unit . ADR. international banking-euro bank. financial performance measurement.3. strategic alliance. financial risk. forward rate agreement. International debt crises and currency crises-Asian currency crisis. BOP trends in India. international cash management.rationale. modes of foreign investment–licensing. Tara pore Committee Report.IV: Risk Management in Multinational Corporations: Types of risk-currency risk. country risk assessment–political risk. floating exchange rate. capital account convertibility. international money market. types of banking offices-correspondent bank. sterilized and unsterilized intervention.II: Foreign Exchange Market and International Parity Relationships: Participants in foreign exchange market.3. triangular arbitrage. international financial instruments–euro CP. risk management through hedging-natural hedges.
Unit . Financial goals of MNC. accounting standard for translation exposure in India. nominal effective exchange rate (NEER). foreign branch. euro equity. evaluation of overseas investment proposal using APV. international portfolio diversification. hedging through invoice currency
. international equity market. international bond market. OLI paradigm of FDI in India. Bank for International Settlements. global financial institutions–IMF. GDRs
Unit . structure of foreign exchange market in India. Unbiased Forward Rate Theory. Eurobonds. Interest Rate Parity. home country bias. Greenfield investment. Parity Conditions. interest rate risk. current account convertibility. money market hedge. acquisition. International Fisher Effect. real effective exchange rate (REER). offshore bank.I: International Financial System: Evolution of international financial system–gold standard. multinational capital structure decision. BOP. options market hedge. global bonds. currency derivatives–forwards.4. hedges with currency derivatives–forward market hedge. project financing
Unit . hedging recurrent exposure through swaps. options. representative office. Foreign Exchange Management Act . Greek debt crisis. international financial markets-Eurocurrency market. translation exposure.Purchasing Power Parity. cost of capital . transaction exposure.III: Multinational Corporate Decisions in Global Markets: Foreign investment decision-Foreign direct investment (FDI)–motives. FDI theories-theory of comparative advantage. futures.
2006 Indian Institute of Banking & Finance.. 2009. 3. 4th Ed.. Madhu Vij. “International Financial Management”. “Risk Management. Tobin tax. Eun C. “International Financial Management”. 3rd Ed. 6. McGraw Hill.G. taxes and organizational form–controlled foreign corporation. EEE. Levi M. Excel Books. 4th Ed.S. “International Financial Management”. Macmillan. multilateral tax treaties.. Taxation of foreign source income in India. Madura J. Ltd.. 2009. Apte P. “International Finance”. PHI. Cengage Learning. Resnick B. 9. value added tax. 2010. 2nd Ed.
. 2009. 2010. “International Finance and Open Economy Macro Economics”. 2010. Hendrik Van den Berg.Unit . Sharan V. 1st Ed. tax neutrality tax equity. TP rules in India
Suggested Books: 1. territorial approach. 8. “International Finance”. Tax treaties-Double taxation Avoidance agreement.G.. 2nd Ed. offshore financial centres. taxes and the location of foreign operations. tax implications of dividend remittance by overseas affiliate. Transfer pricing (TP) and tax planning– TP methods. Routledge. foreign tax credit. 5th Ed. taxation methods– worldwide approach. Tata McGraw Hill Education Pvt. reinvoicing centre. Cambridge. Orient Black’swan. Shailaja G.V: International Tax Environment: Types of tax–income tax. 5th Ed. Taylor & Francis Group. 7. 2010. “International Finance”. Special Indian Edition. 4. 5. “International Financial Management”... 2. 2008. tax havens. withholding tax.
UNIT – V: Contemporary Strategic Compensation Challenges: International Compensation and Competitive Strategies-Executive Compensation Packages– Compensating Executives-Compensating the Flexible Workforce-Contingent Employees and Flexible Work Schedules–Compensation for Expatriates and Repatriates–Strategic Issues and Choices in Using Contingent and Flexible Workers. Oxford University Press. 2007. Dr. 2009. “Strategic Compensation”. Handerson. “Compensation”. (HR): Compensation Management
UNIT . Pearson Ed. 4. UNIT – III: Designing Compensation System: Building internally consistent Compensation System-Creating Internal Equity through Job Analysis and Job Valuation-Building Market Competitive Compensation System-Compensation Surveys– Integrating Internal Job Structure with External Market Pay Rates-Building Pay Structures that Recognize Individual Contributions-Constructing a Pay Structure-Designing Pay for Knowledge Program. Dipak Kumar Bhattacharyya. “Compensation Management in a Knowledge Based World”. Himalaya Publishing House. 2006. Tata McGraw –Hill.I: Introduction to Strategic Compensation Management: Concept of compensation-Exploring and defining the compensation context–System of compensating–compensation dimensions-concept of reward–Role of compensation in OrganizationNon-financial compensation system–Concept of total reward system-New trends in compensation management–The 3-P compensation concept. 5. “Compensation Management”. Milkovich & NewMan. Kanchan Bhatia. Tapomoy Deb. 2005.3. 2. 9th Ed. Suggested Books: 1.5. 6. “Compensation Management”.1. New Delhi.
.Martocchio. UNIT – II: Compensation and Employee Behaviour: Bases For Traditional Pay System and Modern Pay System–Establishing Pay Plans–Aligning Compensation Strategy with HR Strategy and Business Strategy-Seniority and Longevity payLinking Merit Pay with Competitive Strategy-Incentive Pay-Person focus to Pay–Team Based Pay. UNIT – IV: Employee Benefits Management: Components-Legally required Benefits–Benefits Administration–Employee Benefits and Employee Services–Funding Benefits through VEBA–Costing the Benefits–Components of Discretionary Core Fringe Compensation-Designing and Planning Benefit Program–Totally Integrated Employee Benefit Program. 2009. 2009. Pearson Ed Richard I 3rd Ed. New Delhi. Joseph J. 3. “Compensation Management”. Excel Books.
“Organization Development and Change”. 4. 2007.
. 3. Pearson Education. Reider Dale. 2006. “Organization Development-Intervention and Strategies”. New Delhi. Veena Vohra. 8th Ed. S. “Organization Development”. (HR): Organizational Development
Unit – I: General Introduction to OD: Overview of the field of OD-Definitions of OD-A short history of OD and its evolution. Rao.2. 2. Strategic Interventions: Organizational Transformation and its Characteristics-Culture Change – Self – designing organizations-Organizational Learning. R. Structures. Brown. “Organization & Development — Strategies. Wendell French. 2006. Excel Books. 2005. Sage Publications. Thomas G. Cicil. Gary Mclean. assumptions. and implementing of an intervention strategy-Evaluating and institutionalizing OD interventions-The program management component-Conditions for optimal success of OD-Issues in Consultant–Client Relationship. “Organization Change & Development”.V.The six-box Model-The action component-OD interventions and their nature-An overview of classification of OD interventions-Planning choosing.II: Foundations of OD: Models and Theories of Planned Change-(a) Lewin’s Change Model (b) Burke–Litwin Model (c) General Model of Planned Change-Systems theory-Participation and Empowerment-Teams and Team work-Parallel learning structures-A ‘normative-reductive’ strategy of changing-Applied behavioral Science-Action Research as a process and as an approach. and Process”.3. Pearson Education. 5. Unit—IV: Human Process Interventions: Human Process approaches: T-Groups-Process-consultation-Third party intervention-Team interventions-Techniques and exercises used in Team interventions: Role Analysis Technique-Role Negotiation Technique-Responsibility Charting-Force Field Analysis-Broad Team Building interventions. Sullivan. Prentice Hall of India. Cummings. Bell. Jr. 2006. Cicil.5. Unit—V: Techno-Structural and Strategic Interventions: Techno-structural interventions: Structural Design-(i) Restructuring organization-DownsizingReengineering (ii) Employee involvement: Quality Circles-Total Quality Management (iii) Work Design: Engineering approach-System Approach. Wendell French. Jossey Bass. Suggested Books: 1. Christopher G Worley. Unit . Jr. Kuldeep Singh. (6e) “Organization Development”. “Practicing Organization Development’.Growth and relevance of OD-Characteristics of OD-Values. 7. Kavitha Singh. 2006. and beliefs in OD. Ramanarayan. H. Organizational process approaches: Organization Confrontation-Inter-group Relations interventions-Grid OD. Unit—III: Managing the OD Process: Diagnosis . 6. T. Response Books. Bell. Thomson. H.
2006. inspiration and momentum of leadership-International framework for analyzing leadership-Personality Types and Leadership-Five factor model of personality-Leadership perspectives on cultural values. “Leading Strategic Change” 1st Ed. and institutional. Srivastava.5. 2006. N. and behavioral responses to change-Five stages of planned Change. 10. Kogan page. Eric Flamholtz & Yvonne Randle. Ian Palmer. Wiley. triggers. ASTD Press. Macmillan. Gestalt change cycle-Tropics Test. Jeffry Russell. “Effective Leadership”. Peter Lornge. Unit – IV: Initiating Change: Weinberg’s change process. 7.3. “Change management in organizations”. Jim Grieves.3. 2009. 1st edition.
. 2005. 13. Behavioral. J. social responsibility and organizational performance-Current issues in leadership-Contemporary leadership styles. types and evaluation of Leadership Development efforts-Trait. 11. Lussir. DuBrin. Kavitha Singh. Pearson. 2. power influence. “Transformation Leadership”. 2008. Viva Books. psycho-dynamic and humanistic approaches to change. Sage. population ecology. 5. Jaico. Cengage. Nadler. drivers and tracers of change-Leavitt model-change mapping. 9. “Leadership”. 4. “Organization Change & Development”. “Making sense of change mgt”. Dunphy Contingency Model of Change. situational and integrative approaches to leadership-Causal and Normative modelsLeader-member exchange theory-LPC model-VIM of self–leadership–Perspectives on change: Contingency. 6. Beckhard’s change formula-Buchanon and Mc Calman’s model of perpetual transition management-Types of individual. Peter G. behavior. group and organizational change. Gary Yukl. 3. Kanter and Taffinder’s planned change models. “Inspiting Leadership”. 2010. 2006. 2008. (HR): Leadership and Change management
Unit – I: Introduction to leadership: Traits. Unit – II: Leadership development programs and models: Characteristics. Oxford. Resource dependence. Mark Hughes. cognitive. change spectrum. 14. 8. styles. TMH. 2008. Organizational Change matrix. 2009. Northouse. 2008. 2010. “Managing organizational change”. 12. Cameron & Green. Suggested Books: 1. Unit – III: Strategic change process: Hopson’s change curve–Virginia Satir Change Model–Noer’s redundancy intervention model– Change path Diagnostics–Reactive and Proactive change path–Nabisco’s renewal path–Diagnostic models for Organizational Change–Methods for dealing with resistance to change–Enablers and Barriers to change–Model of cognitive. Unit – V: Methods and models for change management: Warfield 6-3-5 method-Rosemary Stewart’s model-Tony Buzan’s mind maps-Edward de Bono’s six thinking hats-Johari window-Nadler and Tushman’s congruence model-Scenario analysis-powerinterest matrix-Kotter’s 8-step change model-Pendlebury. “Organizational change”. 2009. Sengupta. “Managing change in organizations”. skills. A. John ADAIR. Cambridge. 2005. 2009. 15. “Change Basics”. vision. “Leadership”. PHI. “Leadership in organizations”. Excel Books. “Thought leadership Meets Business”. behaviors. Cambridge. effective.
Helen Edwards. 2010. Dr. Pre-testing. Product architecture. “Strategic Brand management”. 4. Marketing Mix allocations. Sridhar J Murthy and Gary L Lilien. 6. 1982. “Strategic Brand Management”. Growth Strategies Intensive. “Product Policy”. 2007. Packaging. “Compendium of Brand Management”. Product Portfolio analysis BCG. GE.1.6. Anandan. Pessemier Edgar. Product Concept generation. Kavin Keller. Six guiding principles of product launching. Business Analysis-Cost Behavior-learning curve analysis. McGraw Hill. “Creating Passion brands”. Pearson Ed 3rd Edition. Ad little. 8. “Product and Brand management”. “Marketing Models”. Unit . Generic Product Development Process. objectives. Wind Yoram. Prototype Product. 1982. Anitha Goyal. Policy. Addison and Wesley.V: Product Development and Testing : Product Launching. Models of NPD. 10. Kogan Page Publishers. New Product Introduction. Theories of NPD. Innovation diffusion and adoption process. repositioning strategies and Brand Loyalty. Unit . 2. Interactive. Product Mix. “Product Design and Development”. 7. Bently. (M): Product and Brand Management
Unit .Demand Analysis–First Purchase and repeat purchase. 2009. Shell International. Chunnawala. Product line. Unit . 2008. 2008. Richard Elliott. Brand management: Branding. HPH. concept selection. 2009.III: Product Modification and New Product Introduction: Idea generating device. Brand positioning. Brand Equity. Oxford press. Ulrich K T. “Product Management”. PHI.II: Product Market Evolution: Strategy and Planning. Preference – choice models. John Wiley & Sons. Brand management practices. Wind Robertson Market Model. Planning annual Budget and strategy. and PREFMAPS–flow charts and concepts. Davis & Ginsbury. DESIGNR. Product Modification and Deletion. “Product Management”. Perceptual mapping. 11. Role of R & D. Unit .IV: Market Segmentation: Market Structure Analysis. New Product Development: Innovation and New Product Development (NPD). Risk-return analysis. BRANDAID model and Defender model. 9. 2008. IdeaScreening. and Concept Testing. Excel Books New Delhi. Test marketing. 5. Diversification strategies. 2006. trial and repeat models.3. U C Mathur.
.I: Product and Branding Decisions: Product. Organization for product Management. Market Maps and Joint Space Maps. 2010. Preference Segmentation. Suggested Books: 1. Design for manufacturing. “Trade Markets and Brands”. Cambridge University Press 3. Product Maps. Tata McGraw Hill.
Tony Carter “Sales Force Management”. 2006. 7. 2007. Distribution Systems. King & Russel “Advertising Procedure” 6/c Pearson Publishers. Unit – V: Distribution Management: Role and functions of channels of distribution. George E Belch. Cengage Learning. Micheal A Belch & Keyoor Purani “Advertising and Promotion”. Evaluating. Integration of personal selling with other promotional tools. Model of marketing communications decision process. Establishing objectives and budgeting for the promotional programme. Shah & D’souza “Advertising & Promotion”. Direct marketing. Ogvinn.P. (M): Promotion & Distribution Management
Unit-I: Marketing Communications: The nature of marketing communications. Tata McGraw Hills. 2010. Cengage Learning. and selection of channels. evaluating & controlling promotion programme. Unit – IV: Sales Promotion and Support media: Sales Promotion . 2009. Integrated marketing communication planning process. 2008. Kogan Parge Publishers.C. 12. Excel Publishers. “Ad-Management & Integrated Marketing Communication”. prize promotions. Iane.2. Tata McGraw Hills. Krishna K. 2008. Chunnawalla. HPH. Roddy Mullion “Sales Promotion”. 2010. Motivation and control of channel members. Coordinating Sales promotions and advertisement. market logistics & supply chain management. Tata McGraw Hills. Panda & Sahadev “Sales & Distribution Management”. consumer and trade oriented sales promotion. Suggested Books: 1. Allen & Semenik “Advertising Management”. U. Monitoring. Dr. Cavale “Sales & Distribution Management”. Oxford University Press. 6.objectives. execution styles and creative tactics. K. Rositer & Percy. price promotions. motivating and controlling sales force effort.
. 11. Distribution cost. Jaico Publishers. The integration of marketing communication. Tata McGraw Hills. selecting suitable channel partners. Unit – II: Developing Integrated Marketing Communications: Creative strategy development. 4. S. Developing and operating sales promotion for consumers & trade: Sales promotion tools: off .A.shelf offers. 7th Ed. Distribution of Services. publicity and public relations. the internet & Interactive Marketing. Shimp “Advertising and Promotion”. 2010.Sethia “Advertising”. Media planning & Strategy: Developing Media Plans & Strategies and Implementation with IMC perspective.3. 10. Support media – Elements of Support media and their role. 5. Channel design. 9. control and customer service. Unit – III: Personal Selling: Role of personal selling in IMC programme. SHH Kazmi & Satish Batra “Advertising & Sales Promotion”. 2nd Ed. 3. Gupta “Sales & Distribution Management”. Havaldar and Vasant M. 2010.6. S. 8. 2010. Process of execution of creative strategy: Appeals. premium promotions. Personal selling process and approaches. 13. 2010. 2. 2009. Excel Books.
Gary L Lilien. Trial / Repeat Model. 2. Causal Methods.Model.3. Preference maps. Unit – III: Market response Models: Concept of a Response Model. Value in Use assessment. selection of forecasting methods. Positioning through Brand Linkages. Marketing decision Environment.3. Strategic marketing Decision Making. Gary L Lilien. Promotional Effects Model. P H I. Arnaud De Bruyn. Positioning-Traditional Segmentation. Pricing Models. Product Life Cycle. Bases Model. Customer Value. Business value of Marketing Engineering. Box and Arrow model. Competitive Bidding. Models Vs Judgements. Unit – II: Segmentation. Advisor Model. Arvind Rangaswamy. Forecasting methods. Media Decisions. Promotional analysis. Tools for Marketing Engineering. Limitations of Perceptual and Preference Map. Response Model. Trafford Publishing. Wharton School Publishing. Unit – V: Geo-demographic analysis. Arvind Rangaswamy. Syntex Approach. Bases for Differential Pricing. Market and Product Analysis method. Suggested Books: 1. Gary L Lilien. 4. Targeting.The bass Model.
. 3. Graphic model. “Marketing Metrics”. Neil T Bendle. Ad budg model. PHI. Verbal Model.6. Individual Response Models. Phillip E.Aggregate Response Model. Paul W Farris. Economic Life time value. Steps in Ad design. Revenue Management Process. Rao & Miller Model. 2005. Qualitative Response Models. David J. “Marketing Engineering”. targeting. Differential Pricing. Promotional types and targets. Adcad system. Gravity Model. 2005.judgemental Method. 2010. the Full Model. Mathematical model. “Marketing Models”. Unit – IV: Strategic Market Analysis. Key Concepts of Marketing Engineering ( ME). Pfeifer. response Models. (M): Marketing Engineering
Unit – I: Marketing Engineering approach. Time Series methods. Reibstein. Sridhara Moorthy. “Principles of Marketing Engineering”. Philip Kotler. Promotional Effects. Advertising Budget Model. Shared Expenditure Models. new Product forecasting Models. Approaches to Measure Customer Value. 2006. Perceptual maps.
Thomson – India Edition. World Wide Web. Scamwell. Prentice Hall5. deadlock handling. Umanath & Richard W. network. (S): Relational Database Management Systems (RDBMS)
Unit – I: Database Concepts and Modeling: Introduction & overview – Client/Server Technology: 3 Tier architecture. data modeling. locking.3. nested sub queries. “Data Modeling and Data Base Design”. concurrency control. log based shadow paging. entity relationship diagrams. Suggested Books: 1. set. derived relations. embedded SQL. forms design process. views. triggers. Unit – V: ORACLE: Introduction: SQL-SQL commands for data definition & data manipulation. network transparency. Data analysis. views-proceduresindexing. E-R Schema to tables. referential integrity. Prentice Hall. recovery systems. joined relations. concurrency controls. SQL menus. attributes. data mining. Special Indian Ed. Codd’s rules. handling. Korth & S Sudershan. “Database Management & Design”. domain. Prentice Hall.7. Unit – III: Transaction Processing: Transaction concepts. commit protocols. distributed information system. “Database Development and Management”. transaction definition in SQL. 6. durability. Lemme & Colby. spatial and geographical. QUEL. null values. Rob & Coronel.“Data Base System Concepts”.1. Abraham Shibershatz. integrity constraints. Elementary operations. hierarchical. multimedia database. distributed query processing. McGraw Hill. data warehousing. Introduction to distributed databases. Henry F. states. Special edition Using Oracle 8/8i. aggregate functions. design of E-R Schema.
. SQL report writer. “Implementing and Managing Oracle Databases”. Auerbach Publications. Unit – IV: Distributed and Special Database: Distributed data storage. isolation. object oriented. 7. mobility and personal database. Serializability. 3. “Database Systems”. Jr. Hansen & Hansen. 2010. 4. Page. 2. deadlock. set operations. Thomson. DDL. Narayan S. atomicity. Unit – II: Relational Languages and Relational Database: Functional dependence: normal forms. relational algebra operators. Lee Chao. Relational Data structure: tuple. PL/SQL. QBE.
. 15. Creation of Procedures. Working with sub queries 9. Creating Objects (i.3. Reports. Drop Table 7.: RDBMS – LAB Oracle – Practical Syllabus
1. string functions etc.1. Writing PL/SQL programs 13. Alias Table 5. Graphics 20.) 12. Creation of Triggers 17.) 8. 19. Cluster. Creating Tables & Applying All Constraints 2. Working with All SQL Queries using functions(Number. Creation of Functions. Generation of SQL report 18. Inserting Data into Tables 3. Deleting Data From Table 6. Working with Joins 10. Synonyms. Indexes etc. Updating Tables 4.1. Creating forms and working with different objects. Creation of Cursors 14. Creating Views 11.
2. Arthur A Thompson Jr. Economic Segment & Global Environment–The Competitive Environment-The Macro Environment–Key drivers of change–Porter’s Diamond Model–Porter’s Five Forces Model–Industry Analysis-Strategic groupsopportunities. unrelated diversification. Establishing objectives. Strategic Leadership. Corporate governance. Sources of Competition-Competitor analysis. Supplementing the Chosen Competitive Strategy-Co-operative strategies. weak and crisis ridden Business.J. Michael Hitt. “Crafting and Executing Strategy. Turbulent and high velocity markets. Mission Statement.Concepts and Cases”. 3.1: Strategic Management
Unit: I: Strategic Management. . Strategic Entrepreneurship–Crafting a Social Responsibility Strategy. 2nd Ed. threats. Maturing Industries. Industry Competition. Social Responsibility & Corporate Governance. Definition. Unbundling and Outsourcing strategies. and Fragmented industries. New Delhi. “Strategic Management”. Strategy & Leadership. A model of elements of Strategic Management: The Strategic Position–Strategic Choices-Strategy in action Unit: II: Strategic Position: Evaluating a Company’s external environment–Relevant components of External Environment–Creating the Environmentally aware Organization–The General Environment –Demographic Segment. growth and drivers of outsourcing. United Kingdom.
.4. Unit: V: Strategic Implementation: Strategic Control and Corporate Governance–Responding Effectively to Environmental Change-Attaining Behavioral Control: Instilling a Corporate Culture that promotes Good Strategy Execution–Leading the Strategy Execution Process. Cengage Learning. capabilities and core competencies–Cost EfficiencySustaining Competitive Advantage–Diagnosing strategic capability–Managing Strategic capability Unit: III: Strategy Formulation. Strickland A. Pearson Ed Ltd. Strategies for Industry leaders. other internal environment–Strategic Capability-Evaluating a Company’s Resources and Competitive Position–Value-Chain Analysis Resources. Various activities for outsourcing. Richard Whittington. Corporate Culture: Organizational Structure and Controls. Suggested Books: 1. Hoskission. New Delhi. Political Segment. Technological. The Managerial Process of Crafting and Executing Strategy: Developing a strategic Vision. 2009. Ireland. Unit IV: Strategy alternatives: Corporate Level and International Strategy: Creating Value through Diversification–Related Diversification-Vertical integration strategies. “Exploring Corporate Strategy”. Outsourcing. Runner-up firms. Kevan Scholes. Gerry Johnson. John E. Gamble and Arun K. Business–Level Strategy-Creating and Sustaining Completive Advantages: Strategy and Competitive advantage–Strategic Choices–Bases of Competitive Advantage-Generic Strategies Sustaining Completive advantage–Competitive Strategy in hypercompetitive conditionsIndustry Life Cycle Stages: Strategic Implications: Tailoring strategy to fit specific industry and company situations-Strategies for competing in Emerging industries. Crafting & executing strategy. using offensive and defensive strategies. 2010.The Quest for Competitive Advantage . Benefits of outsourcing. Tata McGraw Hill Education Private Limited. Concept of strategic Intent.. Strategic Alliances. Socio culture Segment. Product & Market Diversification-Merger and Acquisition strategies. Jain. Stagnant industries.
Oxford University Press. David Hunger. cambridge 6. 2010. “Strategic Management – test and cases”. 13. 7. Mintzberg H. Lumpkin. David. New Delhi. New Delhi.
. U. 5. Eisner.S. K. G. UPendra Kchru. 2009. Hill & Gareth R. “Strategic Management”. Jones. Charles W. Marios I. 8. “Strategy and Organisation” 1st edition. “Business Policxy and Strategic Management (Text and Cases)”. “Strategic Management – Global Cultural Perspectives. 2010. Tata McGraw Hill Education Private Limited. 2005. “Strategy Safari”. 2009. Excel Books. Wheelen and J. Pearson education. Oxford University Press. 2010.. “Strategic Management – Theory and Application”. 2010. New York. Hyderabad. 2009. 11. “Understanding Strategic Management”. Alan B. 10. V. 12. Cengage Learning. 9. L. New Delhi. Text and Cases.4. 14. Subba Rao. Adrian Haberberg & Alison Rieple. Gregory G. Pearson Ed. “An Integrated Approach to Strategic Management”. Fred R. Concepts and Cases”. “Text Book of Strategic Management”. 2008. Dess. “Strategic Management. Loizos Heracleous. 15. 2009. PHI Learning. Mathur. New Delhi. Hyderabad.s New Delhi. Himalaya Publishing House. Rao and V. Anthony Henry. Joseph Lampel. Macmillan Publisher India Ltd. "Strategic Management and Business Policy".C. 16. Thomas L. Bruce Ahlstrand.P. “Strategic Management – Concepts and Cases”. 2008. Excel Book. U. 2001. P. ButterworthHeinemann – An impirint of Elsevier”. 2009. T. Hari Krishna. Kastsioloudes. New Delhi.
Reverse Logistics. ii.IV: i. development of integrated logistics strategy. Fleet Management. Demand Planning. multi model transport. Unit .Problems and issues in Transportation. factors influence design. Unit . Complaint Handling. ii. Role and importance and selection of Handling systems in SC integration. Strategic Issues in Supply Chains-Strategic Partnerships. The role of Modelling. Vehicle Scheduling and routing. Factors influencing the selection of transporter. Forecasting. Warehouse management systems. Unit . Packaging and Repackaging. Containerisation.collaboration. i. Reverse Auctions. Bench marking . Role and importance of Handling systems. modes of transport. Developing the Logistics organization for effective Supply Chain Management. JIT. International Logistics. Aggregate planning. Warehousing. bar coding. Global sourcing–issues and Problems. Introduction to Supply Chain Management-Concept. Inbound. PPP environment. Equipment Warehousing. Supplier Partnerships. Unit . options in distribution network. Channel design. RFID. Internal and Outbound Logistics in SCM. Milk run and cross docking. Bullwhip effect.. Distribution network in SC. factors affecting transportation performance. 4PL. Developing customer service strategy. Group Purchasing. inventory. Technology integration. Factors influencing the decision making process of outsourcer. inventory as an element of customer service. Logistics in Maximizing profitability and cash flow. Global Supply Chain Management. Agile Manufacturing. Value chain and value delivery systems for SCM. Lean Manufacturing. Transportation in SC. Objectives and function of SCM. problems and benefits. Transportation formats. Process of BM. ii. Selection of Handling systems. conceptual framework of SCM. Role and importance of Distributors in SCM. Revenue Management and role of IT in SCM.2: Supply Chain Management
Unit . Retail SCM. Multi-tier Supplier partnerships. Strategic relationships in–logistics. Modes of Transportation. types of bench marking. Pricing. iii. Issues in Workforce Management and Relationship Management with suppliers and Customers and employees.V: i.I: i. 3PL. Integration of lean manufacturing and SCM. Reverse Supply Chain. Role of Human Resources in SCM. Sourcing of material. VMI. SC Network Design. Problems of complexity confronting SCs. Handling systems.II: Logistics Management. ii. SCOR Model and optimization in SC.
. warehousing operations. iii. supply chain strategy. methods of BM. Customer led business. Customer Service.III: i.types of warehouses. SC integrationInternal and external. Third party and value added warehousing. iii. Managing Predictable Variability. Inventory policies.4. Creating and managing Supplier Relations. iii. Customer focus in SC. demand flow. Alliances and Collaborative advantage. Outsourcing. SC restructuring-issues. ii. elements of lean manufacturing. e-Procurement. iii. Inventory Management in Supply chain-Role and importance of inventory in SC.Issues and problems in Bench Marking. Warehouse automation.
7. Crandall. 2008. Palgrov. Stadtler. “Purchasing and Supply Chain Management”. . Joha. Oxford. 2005 Response. Bardi E.in the 21st Century. Michiel R and others. C. 11. “Supply Chain Management”. 6. “Exploring the Supply Chain Theory and Practice”. J. Sahay. “The Outsourcing Hand book How to implement a successful outsourcing process”. Elsevier.. Techniques and Practices”. Richard E & others. 1st Ed.J. Macmillan. “Principles of Supply Chain Management”. 2009. 1st Ed. 2002. 5. V. 1st Ed. S. “Supply Chain Management”. Leenders. TMH. T. DW.H &Kilger.J. Power Mark J & others. 2010. 2nd Ed. Stapenhrust. 2004.
. “Supply Chain Management: Concepts. Mentzer. 2010.P and Deshmukh. “A Logistics Approach to Supply Chain Management”. 15.. 3. 2009. Kogan page. Shah. Rahul. 2009. Cambridge. Springer. Models. 16. “Supply Chain Management”. Gustafsson K & others. Excel books. 1st Ed. “Supply Chain Management process. Gattorna. BS. 9. Mohanty. 14. 8. 1st Ed. 13. 2009. “Managing the Supply Chain”.Suggested Books: 1. Etc. 2010. “Supply Chain Management and Advanced Planning concepts. Chandrasekaran. T. Jaico. N. Kogan page. system and practice”. 2007. Altekar. 1st ed. 4. Kachru Upendra. 2005. R. 12. PHI. JL & Walters. 10. 2009. CRC Press. Pearson. Software and Case Studies”.G. Ling Li. 2009. “The Benchmarking Book: A how–to-guide to best practice for Managers and Practitioners”. 1st Ed. 2. 2009 Cengage. “Essentials of Supply Chain Management”. 1st Ed. Coyle. J. “Supply Chain Management”. “Retailing Logistics & Fresh food Packaging Managing change in the supply chain”.
Nirjar. Entrepreneurial competencies. Pearson Education. Kuratko and Richard M. “Entrepreneurial Development”. and EXIM Bank. 3. Millenium Edition. U nit – II: Factors Affecting Entrepreneurial Growth: Economic and Non-Economic Factors–Government Actions. 2007. 2005. IIBI. phases. DICs. Industrial Estates. Need for Institutional support to Entrepreneurs–Role of NSIC. S. IFCI. Dr. Revenue multiplier method.E. 2007. Investment process and evaluation – Conventional valuation method. 2006.3: Entrepreneurial Development
U nit – I: Entrepreneur and Entrepreneurship: Evolution of the Concept of Entrepreneur–Characteristics of an Entrepreneur–Distinction Between an Entrepreneur and a Manager–Functions of an Entrepreneur–Theories of Entrepreneurship– Concept of Entrepreneurship–Growth of Entrepreneurship in India–Role of-Entrepreneurship in Economic Development–Concept of Entrepreneurship–Functions. S. Unit – III: Small Enterprises: Definition–Characteristics–Relationship with large units–Rationale–Objectives–Scope of Small Enterprises–Opportunities for an Entrepreneurial career–Role of Small Enterprises in Economic Development–Their problems–Project Identification and Selection–Project Formulation–Project Appraisal–Financing–ownership Structures. Development. “Entrepreneurship”. Unit – IV: Institutional Finance to Entrepreneurs: Commercial Banks–Other Major Financial Institutions such as IDBI. Vasant Desai.
. MSME act. SSIB. 7. “Dynamics of Entrepreneurial Development and Management”. David H. Vijay Sathe. Excel Books. 2006. 10. Need. Sage Publications. Bhowmik and M. growth. 2010.4. “Small Scale Industries and Entrepreneurship”. SIDCs. SIDBI. SFCs. Mitchell. Chand & Co. R. “Entrepreneurship”. objectives. the first Chicago method. NABARD. Ltd. Role of private equity.R. Exit Strategies of venture capital financing. New Age International. Bhowmik. 2009. 2007. MSMEDI. Cambridge 2.S. 9. “Entrepreneurship New Venture Creation”. “Cases in Entrepreneurship”. “ Corporate Entrepreneurship” 1st edition. 5. HPH. Excel Books.. Hodgetts.K. A. M Charantimath. 4. 12. Hott. Vasanth Desai. 6. 8. “Entrepreneurship – Text and Cases”. Structuring venture capital financing. Entrepreneurial motivation. “Business Environment”. 11. “Entrepreneurial Development and Small Business Enterprises”. “Entrepreneurship”. Investments nurturing methodologies – valuation of venture capital portfolio.A. P. 2004. Poornima. and TCOs.. Unit – V: Venture Capital: Venture Capital Financing Concept and features. Narayana Reddy. course contents and curriculum. HPH. 2006. Raj Agrawal. evaluation of EDPs. and Entrepreneurship Development Programmes (EDPs)–Need for. relevance and development of venture capital funds. Suggested Books: 1. LIC. Morse. Policy imperatives of VCF development in India. UTI. Khanka. Performance of TDICI and other Venture Capital Firms in India. Specialized Institutions. 1st Ed. Donald G. Recent Trends of Women Entrepreneurship–Meaning of and-Need for Rural Entrepreneurship– Problems and Development of Rural Entrepreneurship. Microfinance institutions. Thomson. Cengage Lerning. SSICs. 2006. S. 2006. Problems. PHI. Entrepreneurial mobility. Sahay and A. Structure and regulatory framework of venture capital financing in India.
Bharti Pathak.Y.S. HPH. “Financial Services”.4. Punithavathy Pandian. Gordon and Natarajan.G. 9. 2009.. Gurusamy. 2009 2nd Ed. Pearson Education. 2009 Vikas Publishing House. 6. HPH. Unit – II: Concept of leasing–Classification–Rationale. Harold L Vogel. 2010. Meir Kohn. Avadhani. 10. V. “Financial Services and Markets”. . 3. Unit – V: Merchant Banking concept and evolution–Functions of M.Lease v/s buy decisions Hire purchase concept and features–Legal and tax frame work–Financial evaluation of hire purchase–H.. mathematics–Flat and effective interest rates. Tata McGraw-Hill. 5th Ed. Bill discounting–Concept and characteristics–Process of bill discounting–Legal aspects–Parties involved and their legal obligations–Financial aspects–Calculation of discount charges and effective interest rates. Khan.. “Indian Financial System”. 7th Ed. “Financial Institutions and Markets”. Vasant Desai.. and Eakins. Tata McGraw-Hill. 2009.P. 2006.. 2010. Cambridge. Credit rating concept and advantages of ratings–Types of ratings–Symbols of ratings and gradesDimensions of credit rating methodology and process–Credit rating agencies in India and their rationale. 4. “Financial Markets Bubble and Crashes” 1st ed. 1st Ed..
. 2009. advantages of leasing–Legal aspects–Lease documentation and contract–Tax and accounting aspects of leasing–Financial evaluation of leasing– NPV and IRR approaches–Break even lease rental.B. Education Pvt. 5. 3rd Ed. 2nd Ed. “Financial Services”. S. HPH. Mumbai. F. 7. Mishkin. M. Unit – IV: Venture Capital Financing–Concept and features–Venture Capital funding process–Funding and entry strategies of VCF–Structuring venture capital financing–Valuation of VCF-Conventional valuation method–First Chicago method–Revenue multiplier method–Exit strategies of VCF– Ventures capital financing scenario in India–Regulatory frame work of VCF. “Financial Services in India”. 2009. S. “Financial Markets and Financial Services”. Unit – III: Factoring concept and features–Classification–Functions of factor–Legal aspects–Financial evaluation of factoring–Decision analysis for factoring–Factoring scenario in India–Kalyan Sundaram Committee – RBI guidelines. Pvt. Mumbai. New Delhi. Suggested Books: 1. 5th Ed. Dr. Oxford University Press. “Financial Markets and Institutions”. eligibility norms–Lead manager– Underwriter–Brokers and Bankers to issue–Registrar–portfolio managers–New issue management process and stages involved–pricing of public issues–Book building process–Green shoe option– Initial public offering–Promoter’s contribution–Preferential issues–SEBI guidelines relating to new issues of securities.4. 2. New Delhi. Ltd. Ltd.1. “Financial Markets and Services’. 8. Pearson Education.. (F): Financial Services and Systems
Unit – I: Financial Services concept and meaning–Financial system–Growing importance of financial services in financial system–Classification–Traditional and Modern view–Fund based and non fund based services–Financial engineering–Need for innovation–New financial products and services–An overview of Indian financial services sector scenario. 1st Ed.A.
Net Banking. classification. Loan Pricing: The basic model. Special Life Insurance forms: Characteristics. Customer. Role of commercial banks in Economic Development.4. uses. Plastic Money. Key Performance indicators. Ratings. Provisions of Life Insurance contracts: Settlement Options. Changing role of Banks as Financial Intermediaries. ATM. Banking Innovations:-Core Banking Solution. Evolution of Banking in India–origin. (F): Banking and Insurance
Unit – I: Introduction to Banking: Bank.2.Term Insurance. Managing Claims and Losses. Requisites of insurable risks. Adjustable Life Insurance. Industrial. uses and advantages. Investment & Financing. Third Party Administrators. criteria for appointment and capital adequacy norms for broker. Rate Making. Insurable Interest. Unit – IV: Introduction to Insurance: Insurance as a Risk Management Technique: Principle of Indemnity.
. steps to be followed in the assessment of credit worthiness of a prospective borrower. Sources of Bank Funds. Dividend Provisions. Accounting & Record Keeping and other miscellaneous functions. National Electronic Funds Transfer. remuneration. Types. Characteristics of Insurance contract. Universal Life Insurance. advantages & disadvantages. pricing fixed & floating rate loans. Tax treatment of Life Insurance. Whole Life Insurance. Sources of risk in banks. reforms. The Actuarial Science: The concept and the responsibilities of an actuary. Banc-assurance.The gross and net concept of NPA’s. Classification of Life Insurance: Ordinary. Marketing channels: Agents & brokers – professionalism. the credit process and management. implications & recovery of NPA’s Unit – III: Regulation and Innovations in Banking System: Regulation of Bank Capital: The need to regulate Bank Capital. Endowment Life Insurance. types of lending. Customer Profitability Analysis. Health and General insurance–Overview.4. types of Life Insurance contracts. causes. Financial statements of banks with special focus on Indian banks. Non-forfeiture Options. Unit – V: Life Insurance and General Insurance: The concept of Life Insurance. responsibilities. Life Insurance Products.Deposits and Other sources Unit –II: Uses of Bank Funds: Features of Bank Credit. Mobile Phone Banking. Optional Provisions and Universal Life Policy Provisions. different types of loans and their features. Types of Insurers. Basel Accords I and II. Scope. Future and Strategies. Concept of Regulatory Capital. Concept of Economic Model. Bank-customer Relationship. Variable Life Insurance. Reinsurance: the concept. Group & Credit. subrogation. Functions of Insurers: Production. Analyzing banks’ financial statements: CAMELS. nationalization. Various services offered by banks. cost-benefit loan pricing. Underwriting. utmost good faith. overview of Financial Inclusion in India. Participating & Nonparticipating Life Insurance. an overview of IRDA. Retail Banking-Products & Services-Nature. NPA’s:.
Viswanathan. Management of Banking & Financial Services. Aruna Jatesan. 2nd Edition. Fundamentals of Risk & Insurance. Bank Management & Financial Services. Managing Banking Risk. Himalaya Publishing House 2010. Wiley. T. Mark. S. MacMillan 2009 10. 2008 8. Trieschmann. Hennie Van Greuning.S. H. Vaughan. Padmalatha Suresh & Justin Paul. 5. Introduction to Risk Management & Insurance. Banks & Institutional Management. Vasant Desai.R. Robert E. Narayanan. Blackwell Publishing 2008 9. 12th Edition. Indian Insurance – A Profile. Sonja Brajovic Bratanovic. Jaico Publishing House 2008 4. Prentice-Hall of India Private Limited-2007. W. 7. Emmett J. India Edition 2003. Vaughan & Therese M. D.Suggested Books: 1. Perspectives in a Global Economy. 2.Jean Kwon. Jaico Publishing House. C. Hudgins. 7th Edition. 3. Skipper & W. Risk Management & Insurance. Tata McGraw Hill 2010. Risk Management & Insurance. James S. Peter. Risk Management & Insurance. Pearson. Cengage Learning 2005. 9th Edition 6. S. Hoyt & David.Dorfman.Rose & Sylvia.
. 8th Edition. Harold. 2nd Edition. Sommer.
Pricing of currency swap at origination and valuing of currency swap after origination. Cash flow at risk (CaR): VaR and CaR to make investment decisions. Capital Adequacy. A comprehensive view of Risk in Financial Institutions. Misconceptions of Risk. The role of Derivative securities to manage risk and to exploit opportunities to enhance returns. types of swaps.4. Unit – III: Techniques and Tools of Risk Management: Forward contracts and Futures contracts The concept of Derivatives and types of Derivatives. Valuation of currency swaps. Clearing house.Using Interest rate Swaps to lower borrowing costs.3(F): Financial Risk Management
Unit – I: Introduction to Risk Management: The concept of Risk. Risk Indicators. credit risk and exchange rate risk. Basis and convergence of future price to spot price. arbitrageurs and other participants in Derivatives Market. back testing. Possible Risk events. Valuation of Futures contract. Loss Control. measurement. Nature. identification and evaluation of Risk. Using Currency Swaps to lower borrowing costs in foreign country. to hedge against risk of a decline in the value of an asset. Valuation of forward contracts. Managing risk when risk is measured by VaR or CaR Non-Insurance methods of Risk Management-Risk Avoidance. Interest rate swaps. RBI guidelines. to hedge against risk of a decline in Revenue. Interest rate Swaps: Mechanics of Interest rate swaps . features and pay-off profile of Forward contract. stresses testing. Currency Swaps: Types of Currency Swaps. Risk Retention and Risk Transfer.4. hedge against risk of rising and falling interest rates. Risk reporting process–internal and external. Futures contracts: Definition. Management of interest rate risk. liquidity risk. Need and scope of risk. Differences between forward contracts and futures contracts. marking to the market. to hedge against risk of an increase in Cost. Interest rate risk and exchange rate risk. speculators. Risk management with Futures contracts–the hedge ratio and the portfolio approach to a risk–minimizing hedge. Unit – IV: Techniques and Tools of Risk Management: SWAPS Definition. to hedge against risk of a rise in the value of a liability. Risk management approaches and methods. Forward contracts: Definition. margin requirements. computation. Forward Contracts to manage Commodity price risk. Types of risk–Product market risk and capital market risk. Individuals. An integrated approach to Corporate Risk Management.
. Currency swaps. Limitations of Forward contract. Asset-Liability Management (ALM): evolution & concept. Risk Management Process–pre-requisites and fundamentals. Source. hedgers. Pricing of Interest rate swaps at origination and valuing of Interest rate swaps after origination. Valuation of interest rate Swaps. Unit – II: Measurement and Management of Risk: Value at risk (VaR): The concept.
2002.Unit – V: Techniques and Tools of Risk Management: Options Definition of an option. “Risk Management: Value at Risk and Beyond”. Jr. 2008. Futures and Other Derivatives”. Ltd. M. 2003. Paul Hopkins. Institute of Risk Management. Jayanth Rama Varma. Hull & Sankarshan Basu. American option and European option. David. 2003. TMH. “Fundamentals of Risk Management”. Kogan Page. Dempster. Miller. Thomson Southwestern. at the money and out of the money. Tata McGraw-Hill 9.single and two period models. Taxmann 8. put option. “Derivatives and Risk Management”. Indian Edition. “Options.
. Hudgins. 10. W.Chance & Robert Brooks. 3. Option premium. Oxford University Press. Dun and Bradstreet. Rose & Sylvia C. 2nd Ed. Options on stock indices and currencies. Pricing of call and put options at expiration and before expiration. “Derivatives Valuation and Risk Management”. Indian Institute of Banking and Finance. John C. A. “Derivatives and Risk Management Basics”. Suggested Books: 1. 5. TMH. Pearson Education. “Theory of Financial Risk and Derivative Pricing”. The Black & Scholes option pricing model (BSOPM): assumptions. Ravi Kumar. 4. Rene. 11. Vision Books Pvt. 7th Ed. Cambridge press. Dubofsky & Thomas. The Binominal option pricing model (BOPM): assumptions . A. “Bank Management & Financial Services”. 2010. “Risk Management & Derivatives”. Types of options: call option. intrinsic value and time value of options. Cengage Learning 12. 2. “Theory and Practice of Treasury and Risk Management in Banks”. M. Options in the money. 2007. Peter S.. “Asset Liability Management”. H. Cambridge press 6. 7th Ed. 7. March 2006. Don M. Stulz. 2009. Jean-Philippe Bouchaud and Mark Potters. Delhi. “Financial Risk Management”.
Determinants of job performance. HPH. Diagnosis and Performance improvement.D. “Performance Management systems”. process. N. 2010. Performance. M Armstrong. 2009.5. Unit – III: Performance Bench marking: Human information processing and performance loop. Unit – IV: Competency mapping and Pay Plans: Competency Mapping–Mercer’s Human Capital Wheel–Human Asset worth estimator and Accession rate-CIPD Human Capital framework. Kohli & T.4.M. 2009.
. Unit – V: Performance Metrics and Models: Performance measures pyramid. H. RCN Models of PM. “Performance Management”. Trait. Jaico. Excel books. B. Cafeteria benefits plan.V. Direction of trouble shooting with Behavior model–Mager and Pipes trouble shooting model . S. Singh. concerns and scope of PM. 8. Attribution theory-Causal matrix. Critical incidents worksheet. Competence and Contribution related pay models. 2009. Cengage. performance shaping factors–Yerkes– Dodson’s Law-Corporate performance management-EFQM Excellence model–Diagnostic and Process bench marking. 2010. 7.1. Deb. Wang Lab. Spangenberg’s Integrated model of PM. Sarma. Behavior and Results approaches to measuring performance. 11. 2. Unit – II: Performance Appraisal: Assessment center-psychometric tests. Mapping. 5. 3. Prem Chadha. 2008. Smart pyramid. Sage. “Performance Management”. “Performance Management”. Role Play–Self-appraisal-360 Degree appraisals-Rating-less appraisals for the future of PMS. The impact of HRM practices on performance. 2010. sequence and cycle of PM. KPAsPerformance Targets. Macmillan. 2008. “Performance Management systems”. ASTD Press. The impact of Performance Management on Line managers and Employees. 2010. kogan Page. PHI. Oxford. Gilbert’s performance matrix and Behavior Engineering model. 10. Performance planning and Role clarity.S. 2004. A. (HR): Performance Management
Unit – I: Introduction: Definition. “Performance Management & Development”. PM Audit. T. Pearson. DHL. “Performance Management”. “Performance Basics”. 4. Performance review. Aguinis. Steps for designing metrics. Performance analysis. 2010. 6. call back pay. “Performance Management”. Suggested Books: 1.ATI performance improvement model. PM pathway analysis. Robert L Cardy. 9. Conceptual. Sears model for organizational performance. Bagchi. Combining behavior and outcomes. Michael Armstrong. The McBer Generic managerial competency modelCompetency causal flow model-Competency gap–Competency Assessment-Balanced Score Card framework. “Performance Management”. Performance Appraisals. Joe Willmore. Rao. A. “Performance Management & Appraisal System”.
3.N. Venkat Rathnam. D. B. R. health and life insurance Unit – III: Wage Legislation and administration: The need for wage legislation–payment of wages act–1936– the minimum wages act–1948–the payment of bonus act–1965-equal remuneration act–1976–the context and concepts of wage–wage administration in India–Components and determinants of wage–wage structure towards a wage policy. 6. Unit – II: Employee Benefits–Defining and exploring employee benefits–Employee benefits practice–Legal and regulatory influences on discretionary benefits practices– the economics of employee benefits– regulating employee benefits–social security legislations–major legislations–The ESI Act–1948-the maternity benefit act–1961–the workmen’s compensation act–1923-the payment of gratuity act1972–Employee provident funds and miscellaneous provisions act–1952.2. “Industrial Relations and Labour Laws”. P. Ltd. New Delhi. P. 2009.5. New Delhi. Retirement. Unit – IV: The Trade Unions Act 1926–the trade union leadership and linkage of trade union–with potential parties–problems of trade union recognition and government policy–trade and collective bargaining–problems and issues involved in collective bargaining–extent of success of collective bargaining process–collective bargaining in promoting industrial amity and peace–Industrial Employment (Standing Orders) Act–1946. 2. Ltd. Vikas Publishing House. Excel Books. 2010. “Industrial Relation and Labour Welfare”. K. Padhi. 2009. 2010 PHI Learning Pvt. 2009. Pearson Education. Joseph J. 7. Oxford University Press – New Delhi. 2010. C.S. “Labour Laws for Managers”.
. “Employee Benefits”. 5. Unit – V: Industrial Relations–basic concept and philosophy of industrial relations–evolution and growth of industrial relation in India–factor influencing industrial relations in India–Industrial relations to Employee Relations–differences in perspectives–employee relations at work place–culture and employee relations–future of employee relations industrial conflict–types and causes of industrial disputes–machinery for the prevention and settlement of industrial disputes. “Employee Relations Management”. Mortocchio. “Labour and Industrial Laws”. S.4. Suggested Books: 1. 4. “Industrial Relations". Srivatsava. Tata McGraw Hill. Sivarathna Mohan.C. Singh. (HR): Labour Laws and Employee Relations
Unit – I: Labour Legislation Administration: The classification of labour laws–The scheme for the structured study of the Acts–Labour Administration–Evolution of labour administration in India–labour policy in India–Judiciary and the child labour–Right to education and child labour–Public Interest litigation and child labour–labour administrative machinery of the government the role of ILO In labour administration–Recommendations of the Second National Commissioner on Labour–2002. 2008. New Delhi. PHI Learning Pvt. Singh and Neeraj Kumar.
“Knowledge management in Organizations”. “Talent Management”. Unit – III: The nature of knowledge management–Alternative views of knowledge. Designing and building a talent reservoir– Segmenting the Talent Reservoir. Key processes in knowledge intensive firms. 6. Ed by Lance A. Sajjad M Jasmuddin. 2009. Features of knowledge intensive firm. Talent management information systems.3. 3.
. Unit – II: Competency–meaning. 1st ed. Vikas Publishing House Pvt. Types of knowledge. characteristics.5. 8. “The Talent Management Handbook”. Knowledge management solutions. “Knowledge Management Systems”. Stuart Barnes. “Knowledge Management”.
Suggested Books: 1. Oxford University Press. Knowledge management assessment of an organization–importance. Location of knowledge. types and timing. Unit – IV: Knowledge management framework of Hansen–Earl’s seven schools of knowledge management– Alvesson and Karreman’s knowledge management approaches. Knowledge management infrastructure. Donald Hislop. Cengage Learning. ASTD Press. Second edition. Ltd. “Knowledge Management”. “The Essential Guide to Managing”. products and organizational performance. Pearson Education Inc. 2004. Viva Books. Creating a talent management system. Irma Becerra-Fernandez. Rise of the knowledge worker. Factors influencing knowledge management. Developing a talent management information strategy. 2009. (HR): Talent and Knowledge Management
Unit – I: Meaning and importance of talent management. mechanisms and systems. Stuart Barnes(Ed) “Knowledge Management Systems”. Ed. Cengage Learning 5. Role of leaders in talent management. Sudhir Warier. 4. 7.4. processes. Talent Management Grid. Berger and Dorothy R Berger. Thorne & Pellant. Unit – V: Organizational impacts of knowledge management-on people. types–Steps in developing a valid competency model. Ed by Larry Israelite. 9. 2009. Tata McGraw Hill edition. Cambridge. Institutional strategies for dealing with talent management. 2. Avelino Gonzalez and Rajiv Sabherwal “Knowledge Management”. Knowledge discovery systems.
7. Howard Sheth Model. Sub-culture and Cross culture and Cross cultural marketing practices. Thomson Learning. 6. 2010. evaluation of alternatives. 8. “Consumer Behavior”. Unit – II: Learning principles and their marketing implications: Concepts of conditioning. “Consumer Behavior”. 4. 5. Black-well. Miniard PW and Engel. 2005. Unit – V: Models of Consumer Behaviour: Modeling Behavior Traditional Models. Gary Lilien. PHI. 2. Consumerism
Suggested Books: 1.4. Unit – III: Social and cultural settings: Culture. CB research process. 2000. Steps between evaluation of alternatives and purchase decision.1. Stish Batra. Thomson Learning.
. “Consumer Behavior”. “Consumer Behavior”. Excel Books New Delhi. The concept of perception and its impact on Marketing Strategies. “Buyer Behavior”. 2. Pearson Education / PHI. 3 and reference groups – Personality. Unit – IV: Consumer decision making: Information Search. Nair. Generic Model of Consumer Behavior. TMH. “Marketing Models”. 2009. 2004. Oxford University Press. encoding and information Retention. Concepts and theories of motivation and personality and their Marketing implications. “Consumer Behaviour in Indian perspective”. Post-purchase behaviour. Contemporary Models. Retrieval of information. 2004. HPH. Customer action and disposal of products.6. Loudon and Della Bitta. Deon. “Consumer Behavior”. Schiffman and Kannik. R. important aspects of information processing theory. (M): Consumer Behaviour
Unit – I: Contemporary Dimensions of Consumer Behaviour. Family Life Cycle-1. 2004. Life Style Influences. 3. Engel. Suja R. Blackwell and Rao –Lilien model. Sheth and Mittal. 2005. Splitbrain Theory.
3. Tata McGraw Hill Pvt. Place. New Delhi. Mumbai. Pearson Ed. Bhattacharjee. Applications and Cases. K and Gupta S. Promotion. “Global Marketing”. New Delhi. S. Mumbai.M. Relationship Marketing and Interactive Marketing. 2010. Building customer Relationship through Segmentation and retention strategies. Ltd. 4th Ed Excel Books. Pricing. 7. 2010. 11. 5th Ed.2. 2000. 4th Ed. “Services Marketing. Physical evidence and process. L. Kirti Dutta. HPH. H. People. Francis Cherunilam. “International Marketing”. Chatterjee. 2008. Categorization.4. John L Graham.
. Excel Books. Unit – III: Strategies for Marketing: Overview. Technology Strategy”. Understanding Quality Management.External Marketing. Jean Pierre. David. 11th Ed. Galgotia Publishing Company – New Delhi. 2009. Test and Cases”. Suggested Books: 1. Segmentation target Marketing and positioning. strategies for dealing with intangibility. Ltd. Oxford University Press. India Pvt. New Delhi. Vinnie Jauhari. 5. Pearson Publications. “Services”. New Delhi. inconsistency and inseparability. Unit – IV: Introduction to Global Marketing Importance of Global Markets–Consumer Markets–The Environment of Global Marketing–Cultural Environment–Economic Environment–Demographic Environment–Political and Government Environment–Technological Environment. Routledge Publications. (M): Services and Retail Marketing
Unit – I: Service: Concepts. 6. 2006. Customer expectations and perceptions of services. Measuring service Quality. “International Marketing”. 2. New Delhi. Goods-Services continuum. “International Marketing. “Services Marketing Concepts. P. C. New Delhi. inventory. Concepts and Planning”. Vasudeva “International Marketing”. Dr. Industrial Services. Internal Marketing. Rampal M. “Services Marketing”. Lovelock. 2008. Service QualityDimensions of quality. “International Marketing”. K. 4. 2008.6. 5th Ed. HPH. 10. 9. “International Marketing. “Services Marketing People. Philip R Careora. Svend Hollensen & Madhumita Banergee. Service Marketing Triangle.JHA. Gajendra Sharma. 12. Unit – V: International Brands and International Products Identifying Global customer needs–Satisfying Global Customers-Coordinating Marketing ActivitiesGlobal Product Planning–Product Objectives–New Products in Global Marketing–Distinction between Global Marketing and Indian Marketing . Prashant Salwan. Excel Books. Onkavisit. 8. Cengage Learning. Unit – II: Service marketing Mix: Product. 4Is of Services Goods and Services. Scope of Services. Kate.
CRM Strategy: The Strategy Development Process.
Suggested Books: 1. Alok Kumar Rai. 2009. 2009. the Handbook of Key “Customer Relationship Management”. CRM Metrics. Customer Lifetime Value. Atul Parvatiyar & G. framework of CRM. Unit – III: Planning for CRM: Steps in Planning-Building Customer Centricity. CRM process. 2nd edition. TMH. Web based Customer Support.4. Ken Burnett. (M): Customer Relationship Management
Unit – I: Evolution of Customer Relationship: CRM. Unit – IV: CRM and Marketing Strategy: CRM Marketing Initiatives. Practice of CRM: CRM in Consumer Markets. CRM in Manufacturing Sector. Unit – II: CRM Concepts: Customer Value. Elsevier. a division of Reed Elsevier India Pvt. Customer Strategy Grid. 6. Jagdish N. Defining Data Requirements.. CRM Implementation Roadmap. Ltd. Sales Force Automation. “Emerging Concepts. Factors responsible for CRM growth.
. “CRM: Concepts and Technologies”. 2008. Enterprise Marketing Management. “Customer Relationship Management”. “Customer Relationship Management: Concepts and Cases”. Scope of CRM.6.Shainesh. 2008. Information Technology tools in CRM. 2009. Planning Desired Outputs. Abinav Chaturvedi. Types of CRM. Customer Centricity. Francis Buttle. Customer Experience Management. 5. CRM in Services Sector. CRM and Cost-Benefit Analysis. Pearson Education. 2005. Customer Satisfaction Measurements. Customer Acquisition. Customer Expectation. CRM in Mass Markets. Dilip Soman & Sara N-Marandi. Cambridge. Customer Profitability. Mukesh Chaturvedi. 2. Benefits of CRM. Customer Retention. 2nd Ed. Relevant issues while planning the Outputs. Tools and Application”.An Indian Perspective”. Customer Profitability. Challenges of CRM Implementation. 4.” Managing Customer Value” 1st edition. Customer Satisfaction.Definition. 3. Road Map (RM) Performance: Measuring CRM performance. Features Trends in CRM . Setting CRM Objectives. Elements of CRM plan. CRM and Relationship Marketing. Unit – V: CRM Planning and Implementation: Issues and Problems in implementing CRM.Sheth.3. Excel Books. Customer Loyalty. Campaign Management. Emergence of CRM Practice. “Customer Relationship Management. PHI. Call Centers.
Oxford Universities Press. 7. “E-commerce-Concepts. 2. Low Price Edition.Online Banking & Brokerage.E-commerce and E-Business. Models & Strategies”. “Electronic Commerce–Framework. Online Insurance Services.Online Real Estate services-Online Travel Services-Online Hospitality Services-Online Recruitment ServicesOnline Publishing Services–Online Entertainment–E-Learning. “Global Electronic Commerce – Theory and Case Studies”. “The Future of e-Markets”. Technology. Pearson. 3rd Edition. Carol Guercio Traver. Unit – IV: Online Services: Online Financial Services. (S): E – Business
Unit – I: E-Business Overview: Traditional Commerce Vs E-Commerce.1. India Edition.7. Unit – II: E-Business Infrastructure: E-Commerce architectural framework-The Internet and WWW-Internet Protocols–Internet. Cambridge press. Pearson Education Asia. “E-commerce–Business. “Ecommerce-Strategy. Gary P. Tata McGraw. Supply Chain Management-Procurement Process and the Supply Chain–Types of ProcurementMulti tier Supply Chains-Trends in Supply Chain Management. Schneider. Unit – V: Mobile Commerce: Definition of Mobile Commerce–Mobile Commerce Framework–Growth of Mobile CommerceBenefits & Limitations of Mobile Commerce-Mobile Network Infrastructure-Information Distribution for Mobile Networks–Multimedia Content Publishing–Mobile Payment Models-Mobile Commerce Applications Suggested Books: 1. 3. Society”.
. Tae Lee. Efraim Turban. Micheal Chung. 6. Technology and Implementation”. Unit – III: Online Marketing and Supply Chain Management: Online Marketing–Business Models of E-Marketing–Online Advertisement-Advertisement Methods & strategies–Online retailing–E-Auctions. Martin Bichler. Bharat Bhasker. Ethical and Tax Issues in Ecommerce. J. 5. “Electronic Commerce–A Managerial Perspective”.Categories of E-Commerce– Development and Growth of E-Commerce-Advantages and Disadvantages of e-commerce– International Nature of e-commerce. Technologies and Applications”. Laudon. CSV Murthy. David King & H. Cengage Learning. Hill. Kenneth C. Christopher Westland & Theodore H K Clark. HPH. Intranet and Extranets–Internet connection options–Security Issues in E-Commerce environmentEncryption Techniques–Payment systems–Types of Payments–Legal. 4.4.