It is 8 A.M. in kalyan, 70 km north in Mumbai, & Urmila pandit is preparing lunch for her daughter, Yesha studying in college. Yesha stays at college hostel pursuing studies, but 4 hours later would be tucking into fresh home-cooked food prepared lovingly by her mother. 



The same situation occurs in case of many officers, many working persons living in Mumbai. 

They get fresh home-cooked food regularly & they do not have to depend on hotel, canteenÙs food.

 THIS CAN OCCUR IN MUMBAI ONLY,THE REASON BEHIND IT IS

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MUMBAI DABBAWALLAS

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com/ .The Wonder of Mumbai Dabbawallas Inspiration of Management supported by http://www.mydabbawala.

Tiffin is an old-fashioned English word for a light lunch.A Dabbawala (one who carries the box. and sometimes for the box it is carried in. Dabbawalas are sometimes called tiffin-wallas. . see Etymology). sometimes spelled dabbawalla or dabbawallah . is a person in the Indian city of Mumbai whose job is to carry and deliver freshly made food from home in lunch boxes to office workers.

99.For the efficiency of their supply chain it has been claimed that this virtually achieves a Six Sigma performance rating. (i.) Though the work sounds simple.9999% of deliveries are made without error.e. . it is actually a highly specialized trade that is over a century old and which has become integral to Mumbai's culture.

000 transactions every day. Literacy Rate : 8th Grade Schooling ‡ Total area coverage : 60 Kms ‡ Employee Strength : 5000 ‡ Number of Tiffin's : 2.000 Tiffin Boxes i.00. ‡ Time taken : 3 hrs .00.e 4.(Nutan Mumbai Tiffin Box Suppliers Association) ‡ History : Started in 1880 ‡ Charitable trust : Registered in 1956 ‡ Avg.

Space) Rs. [200.00/month) Standard price for all (Weight.a.m.m.000.00 p. Turnover approx.000*200=400.999999) Technological Backup : Nil.Rs.] No strike record as each one a share holder Earnings -5000 to 6000 p. 200/month ($ 4.‡ Error Rate : 1 in 16 million transactions Six Sigma performance (99. i. Distance. . 50 Cr.e 48 crore p. Cost of service .

Zero % fuel Zero % modern technology 99.9999% performance Zero % investment Zero % Disputes 100 % Customer Satisfaction .

Bhikhubai of Borivali(East) Mrs. Anandibai of Andheri(East) LATEST MARKETING STRATEGY: Marketing message in the dabba´ .DISCIPLINE : No Alcohol Drinking during business hours Wearing White Cap during business hours Carry Identity Cards WOMEN: Mrs.

g. punkhawala with "pankha" which means a fan and "wala mean the person who owns the pankha (The one with the fan). . e. while "wala" means someone in a trade involving the object mentioned in the preceding term.DABBAWALLAS IN TRAIN COMPARTMENT In Marathi and Hindi "dabba" means a box (usually a cylindrical aluminium container).

Indian businessmen are the main customers for the dabbawalas. and the service often includes cooking as well as delivery. . Nowadays.‡ The dabbawala originated when India was under British rule : many Indian people who worked in British companies disliked the British food served by the companies. so a service was set up to bring lunch to them in their workplace straight from their home.

30 ± 1.00) ‡ The Code Executi e mmittee (5 mem ers) Teams f 20-25 headed y a group leader Indi idual Da awalla workload = 30 tiffins .Case Study : TBSA Tiffin Box Suppliers Association How do they do it«? ‡ Organizational structure ‡ Operations ‡ War against Time (10.

The local dabbawalas at the receiving and the sending ends are known to the customers personally .ORGANISATIONAL STRUCTURE The service is uninterrupted even on the such as Mumbai's days of extreme weather. so that there is no question of lack of trust. characteristic monsoons. .

PRESIDENT VICE PRESIDENT GENERAL SECRETARY 13 MEMBERS TREASURER DIRECTORS(19) MUKADAM MEMBERS(5000) .

OUR BELIEF WORK IS WORSHIP ‡ Tiffin Basket¶s weight: 75-80 kg .

PRESIDENT & GENERAL SECRETARY NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION .

FINANCIAL DATA OF A GROUP 1ST GROUP ­ Rs 125000 Total earnings . . Organizational fee Rs 15 per head.C . Puja held per station Rs 50 per head. T.20 People Rs 35000 Maintenance cost Tiffin luggage basket pass Rs 180 per person. Maintenance of cycles Rs 300 2 cycles per month. Maintenance of wooden boxes Rs 100 per person . police robbery of Tiffin Rs 500 yearly.

Logistical competency is achieved by coordinating the following:  Network Design     Information Transportation Inventory Warehousing .7 days a week and 52 weeks a year.LOGISTICS Logistics is happening 24 hrs a day.

E : Code for Dabbawallas at Residential station. Nariman Point) . 3 : Code for Destination station (E.‡Coding VLP : Vile Parle (Suburb in Mumbai) 9E12 : Code for Dabbawallas at Destination E : Express Towers (Bldg..g. Name) 12 : Floor No.

à Let us now look at an example of these codes on the tiffins to better understand the system and what it all denotes: .

RAGHUNATH MEDGE .MR.

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. they choose to occupy the last compartment of the train. The dabbawalas load the wooden crates filled with tiffins onto the luggage or goods compartment in the train. Generally.à 10:34-11:20 am à This time period is actually the journey time.

‡ 11:20 ² 12:30 pm à At this stage. the unloading takes place at the destination station à Re-arrangement of tiffins takes place as per the destination area and destination building .

This crate carries 150 tiffins and is driven by 3-4 dabbawalas! . a special crate is dedicated to the area.à In particular areas with high density of customers.

‡ 1:15 ² 2:00 pm à Here on begins the collection process where the dabbawalas have to pick up the tiffins from the offices where they had delivered almost an hour ago. .

RETURN JOURNEY: à 2:00 Ö 2:30 pm à The group members meet for the segregation as per the destination suburb. .

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à 3:30 Ö 4:00 pm à This is the stage where the final sorting and dispatch takes place. The group meets up at origin station and they finally sort out the tiffins as per the origin area .

The Prince of Wales himself had visited them when he came down to Mumbai. accompanied with a garland. . He took keen interest in their way of functioning.THE ROYAL VISIT: Recently. The prince was presented a small memento. the dabbawala s had royal company at Churchgate station. expressed surprise at their efficiency and was struck with awe when he was told that they didn t employ any technology. a Gandhi topi and a trophy by the dabbawalas.

on April 1. . the Churchgate Railway Station in South Mumbai. meeting the Mumbai's famed 'Dabbawalas' at their nodal point.RICHARD BRANSON CHAIRMAN VIRGIN ATLANTIC AIRWAYS MUMBAI Sir Richard Branson. Virgin Atlantic Airways. 2005. Chairman.

Order Dabbawalas Products and services Online  My Dabbawalas.  The order will be booked online and Dabba will be picked up from your home and will be delivered to office in time .com developing a software application through which the people of Mumbai can order Dabba service online through internet.

home phone . mobile number .Please wait . office phone . the software will be soon available.Com with your details ( name. home address . office address . whether you want dabba on Saturday) and He will contact you to start the service. . Meanwhile you may send us E-Mail us at Sales@MyDabbawala.

Order through SMS  Although the service remains essentially low-tech. with the barefoot delivery boys as the prime movers. . and now allow booking for delivery through SMS. the dabbawalas have started to embrace technology..

There are no elaborate layers of management either just three layers. that there is no system of documentation at all.  .The success of the system depends on teamwork and time management that would be the envy of a modern manager.  A simple colour coding system doubles as an ID system for the destination and recipient.  Such is the dedication and commitment of the barely literate and barefoot delivery boys (there are only a few delivery women) who form links in The extensive delivery chain.

Name in GUINESS BOOK of World Records .Some Achievements World record in best time management. . Registered with Ripley's believe it or not .

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ANSWERS 1.QUESTIONS . WHICH HAS LASTED FOR 117 YEARS? . WHAT ARE THE KEY SUSTAINABLE ADVATAGES FOR THE BUSINESS MODEL FOLLOWED BY THE DABBAWALLAS OF MUMBAI.

WHAT ARE THE KEY ISSUES THAT WOULD DETERMINE THE FUTURE OF DABBAWALLAS OF MUMBAI? . 2.Contd«.

Contd«. 3. WHAT ARE THE KEY DRIVERS FOR THE CONSISTENT PERFORMANCE OF DABBAWALLAS OF MUMBAI? .

Contd«. 4. TO EXPAND THE SCALE AND SCOPE OF THEIR OPERATIONS? . WHAT ARE THE STRATEGIC OPINIONS FOR DABBAWALLAS OF MUMBAI.

http://www.com/ .mydabbawala.

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