for First to Sixth Semester (w.e.f. 2010 – 2011 Academic Session)


1 w.e.f. Academic Session 2010-2011


Criteria for Internal Assessment All theory courses have internal assessment of 25 marks. For the courses related to projects, internal assessment is 50 marks and external examination is 50 marks. The courses related to Lab have 40 marks as internal assessment and 60 marks for external examination. The internal assessment of the students (out of 25 marks) shall be as per the criteria given below: 1. Class Test-I 2. Class Test-II 10 marks 10 marks 5 marks

3. Individual Presentation/Viva-Voce/Group Discussion

Record should be maintained by faculty and made available to the examination branch of the University.

MAXIMUM & MINIMUM CREDITS OF THE PROGRAM The total number of the credits of the BBA Programme is 162. Each student shall be required to appear for examinations in all courses. However, for the award of the degree a student should secure at least 154 credits.

2 w.e.f. Academic Session 2010-2011

NOTES: I. MINOR PROJECT Prior to the beginning of the End Semester Examination of the Second Semester the subjects on which each student shall be pursuing his / her Minor Project in relation to a business firm during Summer Vacation and the respective internal supervisors shall be finalized by the concerned Principal / Director of the Institute wherein BBA Programme is being run. The project can be based on primary/ secondary data. After completion of the assigned Project a Project Report in respect of the same shall be submitted to the concerned Director/Principal within two weeks of the commencement of the Third Semester. The Minor Project shall carry 100 marks i.e., marks equivalent to one course and it shall be pursued by every student under the supervision of one internal supervisor to be appointed by the Principal / Director of the Institute from among the Faculty Members handling the various BBA courses. It shall be evaluated jointly by the Internal Supervisor and the External Examiner. The Internal Supervisor shall award marks out of 50 and the External Examiner shall award marks out of 50. The External Examiner shall be appointed by the University.

II. SUMMER TRAINING PROJECT Each student shall undergo practical training of eight weeks during the vacations after fourth semester in an approved business / industrial / service organization and submit at least two copies of the Summer Training Report to the Director / Principal of the Institution within two weeks of the commencement of the Fifth Semester. The Summer Training Report shall Carry 100 marks. It shall be evaluated for 50 marks by an External Examiner to be appointed by the University and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution. This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members. III. FINAL YEAR MAJOR PROJECT REPORT During the sixth semester each student shall undertake a project to be pursued by him / her under the supervision of an Internal Supervisor to be appointed by the Director / Principal. The project should be based on primary data. Both the subject and the name of the Supervisor will be approved by the Director / Principal of the Institution. The Project
3 w.e.f. Academic Session 2010-2011

These shall be evaluated by an External Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution. This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members. 4 w.Report in duplicate along with one soft copy in a floppy will be submitted at least four weeks prior to the commencement of the End Term Examination of the Sixth Semester. Project Report shall carry 100 marks.e. Academic Session 2010-2011 .f.

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. DELHI BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME First Semester Examination Code No.f. Academic Session 2010-2011 .e. BBA 101 BBA 103 BBA 105 BBA 107 BBA 109 BBA 111 PRACTICAL BBA 113 Paper Principles of Management Business Economics-I Business Mathematics Introduction to IT Financial Accounting Personality Development & Communication Skills-I L 4 4 4 4 4 4 T/P - Credits 4 4 4 4 4 4 IT Lab Total 0 24 4 4 2 26 5 w.

f.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. BBA 102 BBA 104 BBA 106 BBA 108 BBA 110 BBA 112 PRACTICAL BBA 114 Paper Business Organization Business Economics-II Quantitative Techniques and Operations Research in Management Data Base Management System Cost Accounting Personality Development & Communication Skills-II L 4 4 4 4 4 3 T/P - Credits 4 4 4 4 4 3 DBMS Lab Total 0 23 06 06 3 26 6 w.e. Academic Session 2010-2011 . DELHI BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Second Semester Examination Code No.

BBA 201 BBA 203 BBA 205 BBA 207 BBA 209 BBA 211 PRACTICAL BBA 213 Paper Organizational Behaviour Indian Economy Marketing Management Computer Applications -I Management Accounting Personality Development & Communication Skills-III (Minor Project Report) L 4 4 4 4 4 T/P Credits 4 4 4 4 4 6 Computer Applications Lab-I 0 Total 20 4 4 2 28 7 w.f.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. DELHI BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Third Semester Examination Code No. Academic Session 2010-2011 .e.

f.II Total L 4 4 4 4 4 4 24 T/P 4 4 Credits 4 4 4 4 4 4 2 26 Note: At the end of the Fourth Semester all the students shall have to undergo Summer Training for Eight Weeks. BBA 202 BBA 204 BBA 206 BBA 208 BBA 210 BBA 212 PRACTICAL BBA 214 Paper Human Resource Management Business Environment Marketing Research Computer Applications .e.II Business Laws Taxation Laws Computer Applications Lab. DELHI BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Fourth Semester Examination Code No. 8 w.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Academic Session 2010-2011 .

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. DELHI BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Fifth Semester Examination Code No.f. Academic Session 2010-2011 .e. BBA 301 BBA 303 BBA 305 BBA 307 BBA 309 BBA 311 PRACTICAL BBA 313 Paper Values & Ethics in Business Sales Management Production & Operations Management Management Information System Financial Management Summer Training Report & Viva Voce Computer Applications Project Total L 4 4 4 4 4 T/P Credits 4 4 4 4 4 6 20 - 4 30 9 w.

BBA 302 BBA 304 BBA 306 BBA 308 BBA 310 BBA 312 Paper Business Policy & Strategy Project Planning & Evaluation Entrepreneurship Development International Business Management Project Report and Viva-Voce Environmental Science Total L 4 4 4 4 4 20 T/P - Credits 4 4 4 4 6 4 26 10 w. Academic Session 2010-2011 .e.f. DELHI BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Sixth Semester Examination Code No.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.

Scope and Objectives of Planning. skills. Nature. 11 w. Delegation and Decentralization. Koontz. Gupta. Unit III Lectures:. Y and Z. Unit II Lectures:. Neo-Classical. X. (2009). Motivating and Leading: Nature and Importance of Motivation. K. theories and practices in the field of management. Ghillyer. Text Books 1. Freeman and Gilbert Jr. Managerial levels. Coordination as Essence of Management. Control Techniques – Traditional and Modern. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 101: Principles of Management L-4 T/P-0 Credits-4 Objectives: The course aims at providing fundamental knowledge and exposure to the concepts. H. McGraw Hill Education. Management Concepts and Practices. Authority-Responsibility. Types. 2. 4. Reference Books 1. Bounded Rationality. Course Contents Unit I Lectures:. Mukherjee. MBO: Concept. Leadership: Meaning and Importance. Behavioral. A.( 2008). Administration. . Organising: Concept.e. McGraw Hill Education. Stoner. 2nd Edition. Types of an Organization.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Fundamentals of Management: Essentials Concepts and Applications. Effective Control System. Theories of Motivation:Maslow. 2. Process and Significance. (2008) Management. (2008). Sultan Chand and Sons. Unit IV Lectures:-6 Controlling: Nature and Scope of Control.16 Planning: Nature. Principles of an Organization. 3. Pearson Education.A Real World Approach. W. Span of Control. Formal and Informal Organization. Types of plans. Essentials of Management. Traits of a leader. C. Business Forecasting. Leadership Styles – Likert’s Systems of Management.B. (2009). Pearson Education. Functions and Roles. Herzberg. New Delhi. Tannenbaum & Schmidt Model and Managerial Grid. McGraw Hill Education. Types of Motivation. Management vs. Nature and Importance of Staffing. Control Process. Systems and Contingency Approaches. Academic Session 2010-2011 . Principles of Management.16 Staffing: Concept.14 Introduction: Concept. Process and Techniques of Decision-Making. Planning Process. 6th edition..f. Nature. Types of Control. Departmentation. ((2010)) Management. Robbins. 8th Edition. Development of Management Thought: Classical. Process and Significance of Management.

Law of Demand. Ordinal Utility Approach: Indifference Curves. C (2008) Economics. Long Run Cost. ((2006)) Managerial Economics in a Global Economy. 18th Edition. Scope. Unit IV Lectures:-12 Cost Analysis & Price Output Decisions: Concept of Cost. MicroEconomics for Managers. Short Run Cost. Peterson. and Jain ( (2006)) Managerial Economics. Cost Function. Unit II Lectures:-18 Consumer Behavior and Demand Analysis: Cardinal Utility Approach: Diminishing Marginal Utility. Vikas Publishing House. Private and Social Cost. Economies and Diseconomies of Scale. Dwivedi. Ltd. Objectives and Methods (Brief) Unit III Lectures:-10 Theory of Production: Meaning and Concept of Production. Micro vs. D. Pricing Under Monopoly. 12 w. Market Forces and Equilibrium.( 2009). 7th edition. Course Contents Unit I Lectures:-12 Introduction to Business Economics and Fundamental concepts: Nature. Difference between Business Economics and Economics.( 2008) Managerial Economics. Definitions of Business Economics. P & Nordhaus. (2009) Economics. Text Books: 1. Contribution and Application of Business Economics to Business. Oxford University Press. Factors Affecting Elasticity of Demand.N. Price Discrimination. Marginal Rate of Substitution. D. 4th edition.f. Incrementalism. Macro Economics. Factors of Production and Production function. Pricing Under Perfect Competition. Control of Monopoly. 3. Pearson Education. Theory of Demand. Academic Session 2010-2011 . 2. 4. Viva Books Pvt. Pricing Under Oligopoly. Law of Returns to a Scale (Long Run Production Analysis) through the use of ISO QUANTS. McGraw Hill Education. Law of Equi-Marginal Utility. Reference Books: 1. D. Pricing Under Monopolistic Competition. Income Elasticity of Demand. Fixed and Variable Factors. D. Law of Variable Proportion (Short Run Production Analysis). L. Budget Line and Consumer Equilibrium. Advertising Elasticity of Demand. Demand Forecasting: Need. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 103: Business Economics-I L-4 T-0 Credit-4 Objectives: The objective of this subject is to give understanding of the basic concepts and issues in business economics and their application in business decisions. Marginalism. Movement along vs. Shift in Demand Curve. Concept of Measurement of Elasticity of Demand. Risk. Cross Elasticity of Demand. Samuelson.e. Return and Profits. Colander. 1st edition. Time Value of Money.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Opportunity Costs. Kreps. Explicit Cost and Implicit Cost. W. 2. 6th edition. Salvatore. McGraw Hill Education.

Rank of a Matrix. McGraw Hill Education. Academic Session 2010-2011 . Business Mathematics. ((2004)). ((2010)). Prentice Hall. Vectors: Types Optimization Vector.f. Excel Books. 3. Prentice Hall. Bhardwaj. Cleaves.& G. Properties of the Inverse Solution to a System of Equations by: (i) (ii) The Adjoint Matrix Methods. Consumer’s or Producer’s surplus. Mathematics for Economics and Business. Sequences & Series -A. Michael. Applications in Business. Circular Permutation and Combination with Restriction.P. R. 13 w. Variance Analysis. Learning Curve.S. 8th Edition. The Echelon Matrix. Linear Dependence of Vectors. and Hobbs. Principle of Counting. Application of Matrices to Business Problems Input Output Analysis. Scaler Product. Trivedi. Unit III Lectures:-14 Differential Calculus: Optimization Using Calculus. Cheryl.Additions. Unit IV Lectures:-12 Integral Calculus & Differential Equations: Business application. References 1. (2008) Business Math. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-105 Business Mathematics L-4 T-0 Credits –4 Objectives: This course aims at equipping student with a broad based knowledge of mathematics with emphasis on business applications. Anmol Publications. Text Books 1. 4.e.Business applications. Unit II Lectures:-14 Matrix Algebra: The Inverse of a Matrix. Point of Inflexion Absolute and LocalMaxima and Minima. 2. Course Contents Unit I Lectures:-12 Principle of Counting: Permutations and Combination. The Gaussian Elimination mentor. Tuttle. Shadab. M. (2000). Optimization in case of Multi Variate Function. Lagrangian multipliers.. 1st edition. 7th Edition. Permutation with Restriction. Inventory Flow Analysis. Mathematics for Management. (2008) A Text Book of Business Mathematics. Vector Product. Preparation of Depreciation Lapse Schedule. 2. Khan.P. Margie. Derivative as a Rate Measure. Pearson Education. Rank of a System of Equations. Raghavachari. Separable and Homogeneous Type. (2008) Practical Business Math: An Applications Approach. Concept of Factorial. D.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Suggestions & Multiplication. Mathematics Induction: Principle. Differential Equations – Variable.

Booting Procedure.f.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Renaming. Data Representation Different Number System (Decimal. Instruction and Information. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 107: Introduction to IT L-4 T-0 Credit-4 Objectives: This is a basic paper for Business Administration students to familiarize with computer and it’s applications in the relevant fields and expose them to other related papers of IT. Label. Types of Operating Systems. Generations of languages. Half Duplex. CD ROM-EO. 14 w. Software. Data. Function of Different Units of Computer. Volume. etc. Multiplication and Division) Unit II Lectures:-10 Computer Software: Types of Software. Mode of Transmission (Simplex. Human ware and Firmware). Hard Disks. Communication Media. Sub Directory. Classification of Computers. Various Fields of Computer.EEPROM. Binary. MAN AND WAN). Different Topologies Introduction to MS-Word. Function of OS. Compiler and Interpreter. Unit III Lectures:-12 Operating System Concept: Introduction to Operating System. Various fields of application of Computers. Coping and Deleting the Directory File Manipulation: Creating a File. RAM) Secondary memory. Analog and Digital Transmission. Optical Disks – CD ROM and it’s type (CD ROM. Start-up Sequence. DASD Concept. Important Terms like Directory. Renaming a File Unit IV Lectures:-12 Concept of Data Communication and Networking: Networking Concepts. Introduction to GUI using Windows Operating System: All Directory Manipulation: Creating Directory. Drive Name. Academic Session 2010-2011 . Full Duplex). DVD ROM. CD ROM-R. Computer Memory: Primary Memory (ROM and it’s type – PROM. Octal and hexadecimal) and their Inter Conversion (Fixed Point Only). Details of Basic System Configuration. Types of networking (LAN. Advantages and Limitations of Computer. File. Subtraction. Input-output Devices (Hardware. Magnetic Tape. EPROM. Spread Sheets and Graphical Solutions. Binary Arithmetic (Addition. Synchronous and Asynchronous Transmission. Coping.e. Block Diagram of Computer. Deleting. Flash Memory. Course Contents Unit I Lectures:-18 Basics of Computer and its Evolution Evolution of Computer. Magnetic Disks – Floppy Disks.SASD. Characteristics of Computers.

Goyal. V. 3rd Edition. Fourth Annual Edition. Pearson Education. Leon and Leon. Academic Session 2010-2011 .((2005)) Introduction to Infotech.f. ESL. Brady and Ellen F Monk. Anita.e. 1st edition. Fundamentals of Information Technology. 2.Text Books 1. 15 w. ((2010)) Computer Fundamentals. Prentice Hall of India. (2009). Thomson Learning. 2. ITL. 3. 1st Edition. Excel Books. Vikas Publishing House. Joseph A. (1999) Introduction to Information Technology. Rajaraman. Reference Books 1. (2009) Introduction to Information Technology.. Pearson Education. 4. (2007) Problem Solving Cases in Microsoft and Excel. Deepak Bharihoke.

Interrelationship of Accounting with other Disciplines. Classification of Expenditure. Calls in Advance. Branches of Accounting. Fixation of Depreciation Amount. Basic Features of Depreciation. Depreciation Policy. Capital and Revenue: Classification of Income. Sales Return Journal. Oversubscription. Posting.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Unit IV Lectures:-18 Shares and Share Capital: Introduction to Joint Stock Company.e. Purchase Return. Debentures: Classification of Debentures. Definition and Functions of Accounting. Meaning of Depreciation Accounting. Issue of Share at Premium. Accounting Standard 2 (Revised). Issue of Share at Discount. Voucher System. Petty Cash Book. Difference between Capital Expenditure & Capitalized. Calls in Arrears. Method of Recording Depreciation. Accounting Concepts and Conventions. Limitation of Accounting. Objectives of Providing Depreciation. Sub Division of Journal: Cash Journal. Writing off Loss on Issue of Debentures. Re-issue of Shares. Classification of Receipts. Rules of Debit and Credit. Expenditure. Forfeiture of Shares. Under Subscription. Causes of Depreciation. Unit III Lectures:-10 Inventory Valuation: Meaning of Inventory. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 109: Financial Accounting L-4 T-0 Credit-4 Objectives: The primary objective of the course is to familiarize the students with the basic accounting principles and techniques of preparing and presenting the accounts for user of accounting information. Rules Regarding Posting. Inventory Systems. AS-6 (Revised) Provisions and Reserves. Right Shares. Depreciation Provisions and Reserves: Concept of Deprecation. Issue of Debentures. Surrender of Shares. Accounting Entries. Accounting Principles and Standards: Accounting Principles. Redemption 16 w. Sales Journal. Different Terms of Issue of Debentures. Purchase Journal. Methods of Valuation of Inventories. Revenue Recognition. Shares. Objectives of Inventory Valuation. Change of method of Depreciation (by both current and retrospective effect). Journalising Transactions: Journal.f. Accounting cycle system of accounting Introduction to Accounting Standards Issued by ICAI. Issue of two classes of Shares. Accounting Equation. Trial Balance. Book Keeping and Accounting. Share Capital. Accounting Entries. Academic Session 2010-2011 . Course Contents Unit I Lectures:-16 Meaning and Scope of Accounting: Objectives and nature of Accounting. Unit II Lectures:-8 Ledger Posting and Trial Balance: Ledger. Methods of Providing Depreciation.

e. Bhattacharyya. 2. K. Preparation of Final Accounts. and Dearden. and Underdown. Requirements of Schedule VI Text Books 1. 1st edition.f. Pearson Education.K. P.C. Reference Books 1. ((2010)) Essentials of Financial Accounting.. Profit & Loss Account. 17 w. (2009) An Introduction to Accountancy. J. Glautier. Financial Accounting. Pearson Education. S. Asish K. ((2010)).N. Vikas Publishing House.. Accounting Theory and Practice. B. 3.. Prentice Hall of India.E. Rajasekran. Bhattacharya. 2. Vikas Publishing House. Company Final Accounts: Books of Account. 4. ((2010)). Pearson Education.W. Maheshwari.of Debentures. 3rd Edition. Eighth Edition. Balance Sheet.. and Maheshwari. M. ((2003)) Accounting for Manager – Text and Cases. Academic Session 2010-2011 . 2nd edition. S. Tulsian. S. (2009) Financial Accountancy.

Office Orders. Verb. Agenda. Resignation Letters.e. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 111: Personality Development & Communication Skills . Process of Communication. Vocabulary Building to Encourage the Individual to Communicate Effectively. Murphy and Hildebrandt. Role Play on Selected Topics with Case Analysis and Real Life Experiences.I L-4 T-0 Credit-4 Objectives 1. Functions and Kinds. Thill. Promotion. (2008) Effective Business Communication. voice modulation and business etiquettes. Request Letters. Text Books: 1. 2.. 2..V. Unit-II Lectures:-14 Introduction to Business Communication: Basic Forms of Communication. social communication. Press Release.. Principles of Effective Business Communication. Model Speeches. C. Need and Types: Interview Letters. Body Language Gestures. Email and Net Etiquettes. 18 w. Circulars. Unit-IV Lectures:-12 Business Etiquettes and Public Speaking: Business Manners. McGraw Hill Education. Sales Letters.f. To develop the skills of the professional undergraduate students for proper self expression.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. and Chaturvedi. Departmental Communication: Meaning. spoken English. Office Memorandums. Letters. Sentence Errors. Tense and Adjective. Course Contents Unit-I Lectures:-12 Fundamental of Grammar and their Usage: How To Improve Command Over Spoken and Written English with Stress on Noun. Notice. Handling Business Meetings. J. Etiquettes on the Telephone. (2009) Business Communication Today. Types of Letter Writing: Persuasive Letters. correct pronunciation. Layout of Letter Writing. Common Errors in Business Writing. News Letters. Etiquette of the Written Word. M. Academic Session 2010-2011 . The students should improve their personality. Punctuation. Media of Communication: Types of Communication: Barriers of Communication (Practical exercise in communication) Unit-III Lectures:-14 Business letter writing: Need. Complaints and Adjustments.L. Boove. communication skills and enhance their self-confidence. Introducing Characteristic. 7Cs. Pearson Education.

Business Communication: Making Connections in a Digital World. (2009).e. C. Buddy. and Merrier. Academic Session 2010-2011 . 7th Edition. Krizan.f. McGraw Hill Education. 19 w. English Grammar and Composition. 4. Cengage Learning. S. (2008) Basic Managerial Skills for All. Prentice Hall of India. A. J. Wren & Martin. (2008). Sultan chand & Sons. Patricia (2008) Effective Business Communication. 2.. 3. 8th edition. McGraw. Lesikar.Reference Books: 1.

Copying Formula. Formatting the Tables. Formatting Data. Indents. Formulae. 4. All commands specified in unit III using Windows 2.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Tables. Academic Session 2010-2011 . Sorting Data. Tabs. Formatting Documents. Entering Data. Filtering etc. Slide Shows. Introduction to MS-Word: Introduction to Word Processing. ranges. Introduction to MS Powerpoint PowerPoint. T-04 Credit-2 Lab would be based on the following topics: 1. Feature of MS-Excel. Entering Series. Mail Merging etc. Functions. Page Formatting. Features of MS PowerPoint Clipping.e. 20 w. Header and Footer. Paragraph Formatting. Auto Sum. it’s Features. Cell Referencing. Creating Database.f. Introduction to MS-Excel: Introduction to Electronic Spreadsheets. Editing Data. Finding and Replacing Text. Bullets and Numbering. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 113: IT Lab L-0. Formatting etc. 3. Creating Charts. Slide Animation.

Partnership firm. Transactional Corporations (TNCs).e. FICCI. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 102: Business Organization L-4. Business Combinations: Concept and causes of business combinations. Types of Companies. Unit III Lectures:-12 Small Business: Scope and role.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Government Policies. Choice of form of organization. Credits: 04 Objectives: The course aims to provide basic concepts and knowledge with regard to a business enterprise and its various functional areas. Chambers of Commerce and Industry in India. Unit II Lectures:-14 Business Enterprises: Entrepreneurship – Concept & Nature. ASSOCHAM. Locations of Business Enterprise (Weber’s Theory). Promotion of a company – Stages in formation. AOA). Forms of Business Organization: Sole Proprietorship. AIMO. International Business Risks. CII. etc. Business and Environment Interface. Cooperative Organization. Government Policy on Industrial Location. 21 w.f. Business Objectives. Concept of Business as a System. Profit Maximization vs Social Responsibility of Business. Unit IV Lectures:-14 Multinationals: Concept and role of MNCs. Academic Session 2010-2011 . Government & Business Interface: Rationale. Joint Hindu Family Firm. documentation (MOA. Joint Stock Company. Course Contents Unit I Lectures:-12 Introduction: Concept. Nature and Scope of Business. Forms of Government and Business Interface. Introduction to Business Ethics and Values. T-0.

Robert. C..B. Dhanpat Rai & Sons. 2nd edition. N. Tailor. 2. Tulsian. C. Gupta. C. C.e. 2. R. Basu.f. Basu. McGraw Hill Education. P. McMillan India. 1st Edition. Dhanpat Rai & Sons. Reference Books 1. R.. 3.. Pearson Education.. 4. McGraw Hill Education. (2008) Business Organisation And Management. Lawrence. (2009) Business Orgnaisation & Management. (2009) Modern Business Organization. (2010) Business Organisation and Management. Academic Session 2010-2011 . (2008) Business Organization and Management. 22 w. Agarwal. (2010) Modern Business Organization and Management. K. P.Text Books 1.

Course Contents Unit I Lectures:-12 Concepts of Macro Economics and National Income Determination: Definitions. K. Causes. McGraw Hill Education. ((2003)) Macro-Economics Analysis. Hirschey. Unit IV Lectures:-12 Equilibrium of Product and Money Market: Introduction to IS-LM Model. Consumption Function. 2. N. Definition. 1st edition. Methods of Measurement. Pearson Education. National Income: Concepts. and Puri. Shapiro. Modern (Keynesian) Approach.Product Market and Money Market. Relation between Leakages and Injections in Circular Flow. Demand for MoneyClassical. 3. Soga. McGraw Hill Education. Monetary Policy. Fiscal Policy. Unit II Lectures:-16 Macro Economic Framework: Theory of Full Employment and Income: Classical. Measures of Money Supply. Relationship between Saving and Consumption. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 104: Business Economics . Three. Himalaya Publishing House.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Modern Macro-Economics Theory. Four Sector Economy. Inflation.. 2. ((2003)). Unit III Lectures:-12 Analysis of Money Supply and Inflation: Functions and Forms of Money.f. Cengage Learning. Mark. Erold. 23 w. Problems in Measurement of National Income & Precautions in Estimation of National Income. 1st edition. 4. working of an economy. Academic Session 2010-2011 . 9th edition. Keynesian and Friedmanian Approach. (2009) Fundamentals of Managerial Economics. (2008) Macro Economics. S. V. Equilibrium. Concept of Marginal Efficiency of Capital and Marginal Efficiency of Investment. Reference Books: 1. Pearson Education. ((2005)) Macro Economics. ((2010)) Macroeconomics Theory and Policy. National Income in India. K.Types. Importance. D.. Text Books 1. Three and Four Sector Model. Impact and Remedies. Circular Flow of Income in Two. National Income Determination in Two.e.. Mishra. Agarwal. E.II L-4. Investment function. Macro-Economic Variables. and how business decisions are affected with the influence of macro variables in business. Dwivedi. Limitations of Macro-Economics. Quantity Theory of Money. Three and Four Sector Models. T-0 Credits: 04 Objectives: The objective of this paper is to develop the concepts on Macroeconomic variables. Multiplier in Two.

2. Assignment Problem: Different Methods Operations. 4th edition. (2008) Business Statistics and Applied Orientation. Concurrent Deviation the Correlation Coefficient. deciles and percentiles. Academic Session 2010-2011 . Course Contents Unit I Lectures:-14 Statistics: Definition. Text Books: 1. Median and Mode. deciles and percentiles. Least Cost Method and Vogal Approximation Method and Testing for Optimality. Histogram. Personnel Scheduling. quartile deviation and standard deviation and Lorenz Curve. Spearman’s Rank correlation. Importance & Limitation.Karl Person’s Methods. Coefficients of Determination and Correlation. 1st edition. McGraw Hill Education. Vohra. Measures of variation – Range. Methods of Solving: Graphical and Simplex. Bars. Diagrammatic.K. Principles of Work Center Scheduling. These techniques assist specially in resolving complex problems serve as a valuable guide to the decision makers. Usage & Application in Business Decision Making. Shop Floor Control. 24 w. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-106 Quantitative Techniques and Operations Research in Management L-4 T-0 Credits -4 Objectives: The objective of this paper is to develop student’s familiarity with the basic concept and tools in statistics and operations research. Measurement of Correlation. Scheduling: Scheduling Problems. IQR. Significance. Principles of Job Shop Scheduling. Real world Application using IT Tools. Assumptions of Correlation Analysis. Unit III Lectures:-14 Linear Programming: Concept and Assumptions Usage in Business Decision Making. Vishwanathan. Gantt Charts.f. Linear Programming Problem: Formulation. N. Unit IV Lectures:-14 Transportation and Assignment problems: General Structure of Transportation Problem. quartile. Measures of Central Tendency – Mean. (2009) Quantitative Techniques in Management. Collection of data and formation of frequency distribution. Graphic presentation of Frequency distribution – Graphics. problems with mixed constraints: Duality. Pitfalls and Limitations Associated with Regression and Correlation Analysis.e...GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Partition values – quartiles. Pearson Education. Concept. P. Different Types Methods for Finding Initial Solution by North-West Corner Rule.D. Unit II Lectures:-10 Correlation Analysis: Correlation Coefficient.

.. J. (2009) Business Statistics & Operations Research. Taha. Barry.K.Reference Books 1. 2. 2nd Edition. Sharma. Pearson Education.f. S. M. 2nd edition. Pearson Education. (2009) Operations Research: Problems & Solutions. Render. R. and Sattanathan. Macmillan India Ltd. Hanna.M. (2008) Operations Research: An Introduction. Hamdy.. Rajagopalan.e. Stair. 10th edition. Academic Session 2010-2011 . McGraw Hill Education. 4. 25 w.. 8th edition. and Badri. R. (2009) Quantitative Analysis for Management. 3.E.

R. Tables. Querying Relational Data. Introduction to Database System. 3rd edition. (2010). Elmasri and Navathe. Kahate. Examples Motivation Schema Refinement. Reasoning About Functional Dependencies. Entity versus Relationship. Pearson Education. 3. Codd Rules. Addison Wesley Publishing Company. Decompositions. C. Queries in a DBMS. Queries. Reference Books: 1. Database Creation and Manipulation. Introduction to Views. L. Destroying/Altering Tables and Views. Additional Features of the ER Model. Pearson Education. Course Contents Unit I Lectures:-12 Introduction to Database Systems: File System versus a DBMS. S. Text Books 1. SQL Queries: the Form of a Basic SQL Query. Academic Session 2010-2011 . J. Database Management Systems. T-0. 26 w. 4. Credits: 04 Objectives: To develop understanding of database management system and abilities to use DBMS packages. Unit III Lectures:-12 Schema Refinement & Normal Forms: Introduction to Schema Refinement. Logical Database Design: ER to Relation. Functional Dependencies. Vol. Describing and Storing Data in a DBMS. (2007). Fundamentals of Database Systems. 2. Structure of a DBMS. and Expect. A. Introduction to Data Models. Intersect. 1st edition Pearson Education.f. Enforcing Integrity Constraints. Foreign Key Constraints. Introduction to Database Management System. attributes. McGrawHill Education. Atul.. Kanan. Advantages of a DBMS. and Gehrke. Relationships and Relationship Sets. and Date.. (2008). Normal Forms. Aggregate Operators. Unit II Lectures:-16 Entity Relationship Model: Overview of Database Design. Ramakrishnan. Pearson Education. (2009). Forms. (2006). Singh. Database System Concept and Application.. Introduction to Nested Queries. I & Vol. (2006). 2. and Entity Sets. Reports. People who deal with Database. Architecture of DBMS. 5th edition. Normalization (Up to 3rd Normal Form) Unit IV Lectures:-12 Concept of Objects: Objects. J. ITL Education Ltd. Union. An Introduction to Database System. 2nd edition.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Null Values. Entities. Modules. 8th edition.e. II. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 108: Data Base Management System L-4. Relational Model: Introduction to Relational Model. Conceptual Database Design with the ER Model – Entity versus Attribute.

Maheshwari. T-0. Job Costing. Life Cycle Costing. Casual Workers & Out Workers. Overheads: Meaning and Classification of Overheads – Treatment of Specific Items of Overheads in Cost Accounts – Stages Involved in Distribution of Overheads – Methods of Absorption of Overheads – Treatment of Under and Over Absorption of Overheads. Reference Books: 1. S. Incentive Plans. 27 w. Reconciliation of Cost and Financial Accounts. Lal. Arora. Overtime etc. Kalyani Publishers. Unit II Lectures:-14 Labour Cost Control: Direct and Indirect Labour. McGraw Hill Education. (2009). Rajasekaran. 4th Edition. 22nd Revised Edition. Unit IV Lectures:-12 Process Costing (including Joint Products and By-products and Inter-process Profits). in Cost Accounts. Cost Accounting. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 110: Cost Accounting L-4. Methods of Wage Payment. 3. 1st edition. Dutta. Jawahar and Srivastava. (Transport & Power House only). 2. N. Emerging Terms viz. 4. Materials Control: Meaning – Steps Involved – Materials and Inventory – Techniques of Material/Inventory Control – Valuation of Inventory – Material Losses. N. S. allocation and control of various costs and methods of costing. Shri Mahavir Book Depot. M.. Text Books 1. Unit III Lectures:-12 Methods of Costing: Single Output Costing. Pearson Education. Cost Accounting. Cost Accounting – Theory and Problems. Seema.f. Course Contents Unit I Lectures:-14 Meaning and Scope of Cost Accounting: Basic Cost Concepts – Elements of Costs. Operating/Service Costing. Jain and Narang. Labour Turnover. Cost Accounting .N. Credits: 04 Objectives: The primary objective of the course is to familiarize the students with the basic cost concepts. 2. Back Flush Costing. (2009). Total Cost Build up and Cost Sheet.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Contract & Batch Costing. (2006).Principle Practices. and Mittal. Cost Accounting. (2008). Vikas Publishing House.e. Academic Session 2010-2011 . (2008). Holiday Pay. Activity Based Costing. Steps Involved – Treatment of Idle Time. 1st edition. Pearson Education. Classification of Costs. Mahesh. (2010). Cost Accounting.

8th edition. T-0. 2nd edition. Increase Your Professionalism. Proper Body Posture. (2008). Practice Mock Interview in Classrooms with Presentations on Self. Text Books 1. (2007). Business Communication. Self Introduction – Highlighting Positive and Negative Traits and Dealing with People with Face to Face. (2008). Paper reading and Voice modulation. should be clear about their own personality. (2010). Interactive Presentation & Presentation as Part of a Job Interview.. McGraw. Michaul. Environment. Leadership Quiz with Case Study. 4. Politics. along with Guidelines of Effective Presentation. Chaney. Communication & Research for Management. Cases & Applications. The students should be able to act with confidence. Audio Video Recording and Dialogue Sessions on Current Topics. How to Face an Interview Board. Art of Effective Listening. Unit IV Lectures:-10 Leadership – Qualities of a Leader. Education System. Basics of Project presentation.f. 2. Essentials of Business Communication. (2008). Sultan Chand & Sons. 28 w. Unit II Lectures:-10 How to Make a Presentation. Paul. Pearson Education. Reference Books: 1. Economy. To develop the project writing and presentation skills of the undergraduate students. J. 2. V. Credits: 03 Objectives 1. 3. Pearson Education. Guidelines for a Good Resume. 1st edition. Bovee. Basics of Project writing. Business Communication: Concepts. Pearson Education. Academic Session 2010-2011 . K. Lillian. Thill and Chaturvedi. Course Contents Unit I Lectures:-9 Project and Report writing and Proposals: – How to write an Effective Report. character and future goals.e. Intercultural Business Communication. 4th edition. Mukesh. Himalaya Publication House. Unit III Lectures:-10 Resume Writing Skills. Prentice Hall of India. Knowing Your Skills and Abilities. Basic Managerial Skills for All. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 112: Personality Development and Communication Skill-II L-3. Introduction to Group Discussion Techniques with Debate and Extempore. (2009). the Various Presentation Tools. Paragraph writing. S. Boredom Factors in Presentation and How to Overcome them.. Chaturvedi. 2. Rajendra.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Importance of Gestures and Steps to Succeed in Interviews.

setting field properties. inserting a chart into a report with the chart wizard. Working with auto report. Merging Access Data with Word Documents. creating indexes. 6. Getting Familiar with Access Objects: Tables. Academic Session 2010-2011 . planning for null values. creating a report template. modifying form properties to create a dialog box.f. 2. sorting records. creating own databases. using Custom Labels. adding tables. P-04. setting primary key. 4. creating forms with a wizard. multiple field primary keys. Creating Tables: Working with tables in design view. setting data types. adding fields. Queries. Credits: 03 Course Contents 1. Reports. documenting the database. 5. 7. Creating Database: Creating database using wizards. naming fields.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. auto forms. Creating Reports: Using Report Wizards. Forms. using simple query wizard – summarizing your records. Creating forms: Working in design view. using table wizard. 29 w. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 114: Data Base Management System (Practical) USING MS-ACCESS L-0. Creating Queries: Working with query design grid. using form templates. sections of a form. setting field criteria. 3.e. Printing Multiple Labels. Creating Labels and Mail-Merge Documents: Using the Label Wizard. assigning form properties. printing report. components of a form in design view. and Modules.

Formal and Informal Groups. Functions. Mirza. Pearson Education. Challenges and Opportunities. Life Positions. Emotions. Robbins. Ability. Perception –Process and Errors. Resistance to Change. Interpersonal Behaviour: Johari Window. Organisation Related Attitude. Process and Resolution of Conflict. Course Contents Unit II Lectures:-16 Individual & Interpersonal Behaviour: Biographical Characteristics. Models. Organizational Behavior.P. Applications of T. and Sanghi.f. 11th Edition. O. Managing Conflict – Sources. Managing Change. Group Think and Group Shift. Singh. Group Cohesiveness. Values. Unit IV Lectures:-12 Organization Culture and Conflict Management: Organizational Culture. Organizational Behaviour. Building and Managing Effective Teams.. Radha. Contributing disciplines to the field of O. 2. Stages of Group Development. group and organizational levels in the changing global scenario. Group Decision Making. Kavita. Unit I Lectures:-10 Introduction: Concept and nature of Organizational behaviour. Inter Group Behaviour. Reference Books 1. (2008). Planned Change.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Personality – Determinants and Traits. 1st Edition. 4th Edition. Creating and sustaining culture. 2.Steven.e. S. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 201: Organizational Behaviour L-4 T-0 Credits-4 Objectives: The course aims to provide an understanding of basic concepts. 30 w. S. Concept of Team Vs.B. Kinicki. Theories. (2008). Academic Session 2010-2011 . Organizational Behaviour: Text and Cases. Von. Managing Across Cultures. McGraw Hill Education. Pearson Education.A. Organizational Behavior. (2009). Learning-Theories and Reinforcement Schedules. Unit III Lectures:-14 Group Behaviour & Team Development: Concept of Group and Group Dynamics. Types of Transactions. ((2003)). (2010).. Theories of Group Formation. 13th edition. Need to understand human behaviour. Types. Empowerment and Participation. McGraw Hill Education. Relationship between Attitude and Behavior. Angelo and Kreitner. McGraw Hill Education. Luthans. McGraw Hill Education.B.. Types of Groups. Mcshane. Fred. Organisational Behaviour. ((2005)). 4. Organisational Behaviour. 2nd Edition. Socialization. Glinow and Sharma. The course must be taught using case study method. Group Norms. Transactional Analysis – Ego States. theories and techniques in the field of human behaviour at the individual. S. 1st edition. 3. Group. Robert. AttitudesFormation.Concept. Types of Teams. Text Books 1.

A. Reference Books 1. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 203: Indian Economy L-4 T-0 Credit-4 Objective: Objective of this course is to acquaint students of the Indian Economy. TRIMS. Prakash. Indian Economy.f. Balance of Payment. B. Inequality. 3. (2009). Unit III Lectures:-12 Indian Economy & Foreign Trade: Concept. Datt. Unit IV Lectures:-12 Indian Economy – Emerging Issues: WTO and various agreement & Indian Economy (Emerging Areas). (2007). Sarkar. Economic Problems: Poverty. Work Force Participation and Changes in Occupational Structure in India. present and future of Indian Economics. Himalya Publishing House. Dhingra. Disinvestments of Public Enterprises. Academic Session 2010-2011 . Significance.. Unit II Lectures:-16 Planning and Economic Development and Problems in Indian Economy: Objective of Economic Planning in India.. Foreign Exchange Reserve.. Problems of Indian Economy. Indian Economy. Secondary Sector & Tertiary Sector). and Puri. R. . Export Promotion. Basic Characteristics of Indian Economy Changes in structure of Indian Economy (Primary Sector. Sultan Chand & Sons. Low Capital Formation and Industrial Sickness.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Foreign Direct Investment. Trends in National Income in India. Pearson Education. 1st edition. Concentration of Economic Power. 2. 31 w. Foreign Institutional Investment. Foreign Exchange Management Act (FEMA). 2... Balance of Trade. 1st edition. Course Contents Unit I Lectures:-12 Structure of Indian Economy: Concept of Economic Growth and Economic Development. Current Foreign Policy. (2009). Indian Economy: Policies and Practices.K. (2007). Sultan Chand & Sons.e. Unemployment. GATT. Jaiganta. Industrial Policy-1991. TRIPS. I C. and how the Indian Economy is influencing the business environment in India context. The Indian Economy since 1991 – Economic Reforms & Performances. Parallel Economy. and Sundhram. Current Five Year Plan. Balanced Regional Development. Mishra.K. Pearson Education. Growth and Development. S. V. Text Books 1. 61st edition. (2009).

Marketing Environment. Text Books: 1. Delhi. Principles of Marketing. Channels Strategies. S. Physical Distribution. (2009). Product Strategy. Course Contents Unit I Lectures:-12 Introduction to Marketing: Nature. Vikas Publishing House. Kotler. Types of Channels. McMillan. Importance and Process. Sales Promotion – Purpose and Types. (2010). (2008). AdvertisingMeaning and Importance. 13th edition. Designing and Managing Marketing Channel. Winer. Pricing Decisions: Designing Pricing Strategies and Programmes. 13 edition.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Marketing Management. Managing Retailing. Targeting and Positioning. Unit III Lectures:-14 Place: Meaning & importance. References: 1.f. Koshi Jha. Pricing Techniques.. Marketing Management. Importance and Methods. Kotler. Promotional Objectives. Marketing Logistics and Supply Chain Management. Product innovation and Diffusion. 2. Pull Strategy. 2.A South Asian Perspective. 32 w.Definition.. It also identifies the essential elements for effective marketing practice. Agnihotri and Haque. Russel. Arun and Meenakshi. Armstrong. Marketing Management. N. Publicity and Public Relations. 3. Rajan. Push vs. Academic Session 2010-2011 . (2009). Kumar. 3rd edition. Types. (2007). Pearson Education. Personal SellingNature. Scope and Importance of Marketing. Unit IV Lectures:-14 Promotion: Promotion Mix. 3rd edition. Product Development. Marketing Management. This course will give complete relationship between marketing and other management functions. (2009). DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-205: Marketing Management L-4 T-0 Credits -4 Objectives: The objective of this paper is to identify the foundation terms and concepts that are commonly used in marketing. Unit II Lectures:-12 Product: Product Levels. McGraw Hill Education. Product Mix. Ramaswamy and Namkumar. Product Lifecycle and Product Mix. Pearson Education. Basic concepts.e. 4. Marketing Management Global Perspective: Indian Context. Saxena. Market Segmentation. Media Decisions. Promotion Mix. Pearson Education.

1. The Size Box 1.3 The Environment 2. Menu System.f.1 GUI: Concept & Tools 1.4. Academic Session 2010-2011 . Introduction to Visual Basic Environment 2.2 Starting Visual Basic 2.e. Concepts in Visual Basic lectures:-13 3. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 207: Computer Application – I (Windows Programming Using Visual Basic) L-4 T-0 Credit-4 Course Objectives: To familiarize with Front-end concept for developing various IT Applications Project.2 SUB Procedures 3. Tool Bar 1.2.2 Modules 3.4 The Special Features of the Menu Bar Events Icons 1.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Cursors 1.5.1 Creating an Event Procedure 3.1 The Title Bar 1.3. Menus and The Menu Bar5 1.5 Customizing the Visual Basic Environment Unit II 3.1.5 Event Procedure 3.1 Function Procedures 3.1. Scroll Bars 1.4 Procedure 3. Introduction to GUI and Windows Programming lectures:-10 1.1 Features of Visual Basic 2.5. Unit I 1.3 Methods 3.4.1. Client Area Parts of an Event Procedure 33 w. System Menu Box

4.1 Create an MDI Application 4. Growing Menus 4.9 Unconditional Branch Statement 5.1Creating a General Procedure 4. Working with Forms 4.6.3 Custom Controls 4.f.6.15 5.6.5. Arithmetic Operations 5.3 To add and delete controls at run time 5.11.2 String Manipulation 34 w.1 The Menu Editor 4. Academic Session 2010-2011 .3 Constants 5.4.1 Conversion procedure 5. Programming in Visual Basic lectures:.2 Controls 4. Creating Popup Menus MDI Child Property 4.5 MDI Forms 4.7 User Defined Data Types 5.1 Data Types 5.e. Comparison Operators 5.3.1 Forms Menus 4.2 To remove a control Array 5.2 Creating a Menu 4.5 Array and the various Types The With Statement 5.3.1 Setting up the control Array 5.4 Operators in Visual Basic 5.11 The Built-in Procedures of Visual Basic 5.2 Variables General Procedures 3.8 Control Structures 5.6. Logical Operators 5.6.5 Sub Menus Unit III 5.6 Control Arrays 5.4 Properties 4.3.

2008. 2008.Unit IV 6. Mastering in Visual Basic.3 Bound Data Controls 7. Dream Tech Press. 2. 3.4 Connectivity through DAO. 2. Creating an Application 6. C.e. Visual Basic Dot Net. Data Access 7.4 Writing the Code 7. Beginning in Visual Basic 6. Visual Basic in 24 hrs/ SAMS Teach Yourself in 24 hrs. BPB Publication.5 Retrieving Data Using Structured Query Language (SQL) 7. Pearson Education. Techmedia Publication. Pearson Education. Foxall James. 1st Edition. RDO and ADO 7. 4.6 Querying a Database Text Books: lectures:-14 1. 2004. 2004.2 Designing the User Interface 6. Wrox Publication. Black Book of Visual Basic. Reference Books: 1. Shirish.2 The Jet Database Engine 7. 2008.1 Data Access Overview 7. 2008. Ist Edition. Teach yourself Visual Basic.. Academic Session 2010-2011 .1 Defining the Problem 6.0. 35 w.3 Designing the Main Form 6.f.

Direct Costing. Computation of Material. Cost Accounting and Management Accounting. Ratio Analysis. Change Versus Status Quo. Distribution of Cash from Funds. Relevance of Standard Cost for Variance Analysis. Margin of Safety. Concepts of Financial Analysis. Tools of Financial Analysis: Comparative Financial Statements. Academic Session 2010-2011 . Limitations and Applications of Marginal Costing.f. 36 w. Accounting Standard 3 (AS 3: Revised). Profitability Ratios. Exploring new Markets. Concept of Responsibility Accounting – Types of Responsibility Centres. Ratio Analysis: Nature and Interpretation. Cost-Volume-Profit Relationship. Fund Flow and Cash Flow Analysis. Expand or Contract and Shut-Down or Continue. Unit III Lectures:-12 Budgets and Budgetary Control: Concept of Budgets and Budgetary Control. Turnover Ratios. Unit II Lectures:-18 Financial Analysis: Financial Statements and their Limitations.e. Financial Ratios. Decisions Regarding Determination of Sales Mix. Advantages. Trend Percentages.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Equipment Replacement. Establishing a System of Budgetary Control. Utility and Limitations of Ratios. Role of Management Accountant. Advantages and Limitations of Budgetary Control. Make or Buy. Managerial Uses of Funds Flow Analysis. Steps in Decision Making. Discontinuance of a Product Line. Advantages and Limitations of Management Accounting. Construction of Cash Flow Statement. Break-even Analysis. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 209: Management Accounting L-4 T-0 Credit-4 Objectives: The objective of the course is to familiarize the students with the basic management accounting concepts and their applications in managerial decision making. Funds & Cash Flow Analysis: Concept of Funds Flow Statement. Sources and Uses of Funds. Standard Costing and Variance Analysis: Meaning of Standard Cost. Labour Variances. Fixed and Flexile Budgeting. Decisions Involving Alternative Choices: Concept of Relevant Costs. Classification of Ratios. Preparation of Different Budgets. Utility of Cash Flow Statement. DUPONT Control Chart. Significance of Variance Analysis. Differential Costing. Key Factor. Common Size Financial Statements. Construction of Funds Flow Statement. Unit IV Lectures:-16 Marginal Costing and Profit Planning: Marginal Costing Differentiated from Absorption Costing. Performance Budgeting and Zero Base Budgeting. Financial Accounting. Course Contents Unit I Lectures:-6 Management Accounting: Nature and Scope.

37 w. Education. Maheshwari. (2009). 2 Gurusamy. (2008). Charles. (2009)..K. 3rd Edition.. Academic Session 2010-2011 . Vikas Publishing House. Management Accounting. Murthy. Management Accounting. I. 2.Y..S. McGraw Hill Education. P. (2010). and Jain. 5th Edition.Text Books 1. Reference Books 1. S. 4 Horngren. Bhattacharya. Introduction to Management Accounting. 2nd Edition. McGraw Hill. (2009). Principles of Management Accounting.M. Sultan Chand & Sons. Management Accounting.N.f. Khan. Pearson Education.. Management Accounting. 5th Edition. 3 Pandey. Pearson Education. 1st edition.e. (2009). M. Delhi.

Management Skills for New Managers. Decision making Strategies 6. McGrath. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 211: Personality Development and Communication Skill – III (Minor Project Report) L-0 T-0 Credit-6 Objectives: The student will have the opportunity to explore the current management literature so as to develop an individual style and sharpen his skills in the area of leadership communication.f. Academic Session 2010-2011 . A topic shall be given to each student in the beginning of the semester in various areas of management.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. A. Ellis.e. Minor Project and Presentation Minor projects are tasks that add to the knowledge of the students. Prentice Hall India 38 w.S. 2. The Presentation Project comprises of either of the following: Project Presentation OR *Case Study Presentation Suggested Topics for Minor Projects 1. (2009). 8th ed. Wisdom Publications. Working Conditions 5. Lather. Customer Satisfaction * Case study can be chosen by the students in their respective areas of interest. Work Values 3. & Handa. Cases in Management. Prentice Hall India Reference Book 1. decision making. Text Books 1. (2009). M (2009). 2. Character Ethics 4. Goals of an organization. Goal Setting 7. Basic Managerial Skills for All. motivation and conflict management.

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. will be based on Computer Applicable-I Course (BBA 207) 39 w. Academic Session 2010-2011 .f. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 213: Computer Application Lab-I L-0 P-4 Credit-2 The Computer Applicable Lab.e.

Challenges of HRM. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 202: Human Resource Management L-4. 9th edition.N.e. M. A. Reference Books 1. 360 Degree Appraisal Technique. Performance and Potential Appraisal – Concept and Objectives. TQM and Six Sigma. McGraw Hill Education. Design of Training Programme. Oxford Higher Education. Job Changes – Transfers. Evaluation of Training Effectiveness. Course Contents Unit I Lectures:-12 Introduction: Concept. Nature. (2010). Pearson Education. Methods of Training. Traditional and Modern Methods. Strategies for the New Millennium: Role of HRM in Strategic Management. ESOP. McGraw-Hill Education. Health and Safety. T-0. Flexi-time. 3. Components of Employee Remuneration – Base and Supplementary. D. and Robbins. K. Human Resource Management. Types of Training.. Fundamentals of Human Resource Management. Kaizen. 4. and Venkatesh. Human Resource Management.P. Social Security. ((2001)). Career Planning and Development. Credits: 04 Objectives: The objective of the course is to familiarize students with the different aspects of managing Human Resources in the organization through the phases of acquisition. Unit II Lectures:-14 Acquisition of Human Resources: HR Planning. Human Resource Management. Executive Development – Process and Techniques. 2. Text Books 1. (2010). P. Aswathappa. Evolution of HRM. Recruitment – Sources and Process. Limitations of Performance Appraisal Methods. Unit III Lectures:-12 Training and Development: Concept and Importance of Training. Selection Process – Tests and Interviews. ((2004)) Human Resource Management.. Maintenance: Overview of Employee Welfare. D. Unit IV Lectures:-14 Compensation and Maintenance: Compensation: Job Evaluation – Concept. (2006). Placement and Induction. Pearson Education. development and retention. (2007). 2. Emotional Quotient.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Human Capital. Durai. Promotions/Demotions. Gary. Job Analysis – Job Description and Job Specification. Separations. Monappa. S. DeCenzo. 40 w. Process and Significance. Quality Circles. Scope. Academic Session 2010-2011 . Personnel Management. Praveen. Jyothi. Personnel Management vs HRM. John Wiley. Mentoring.f. Dessler. Objectives and Importance of HRM. and Saiyadain. A.

2. Himalaya Publishing House. Technological Leadership and Followership. Objectives and the Uses of Study. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 204: Business Environment L-4. Business Environment Excel Book. Business Environment. Status of Technology in India. T-0. Unit II Lectures:-12 Economic Environment: Nature of Economic Environment. Gupta C.. Economic. Competitive Structure of Industries. Sources of Technological Dynamics. Business Ethics and Corporate Governance. 2000. Pearson Education. (2010). Scope of Business. Social Audit. 4. Suresh. External. 2. Shaikh. Nature and Structure of the Economy. Course Contents Unit I Lectures:-13 An Overview of Business Environment: Type of Environment-Internal. 2nd edition. (2000). Himalaya Publishing House. 3. Managing Diversity. Francis.e. Business Environment . Bedi. (2007).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Business Environment. 41 w.. Social Responsibilities of Business. Unit IV Lectures:-13 Natural and Technological Environment: Innovation. Essentials of Business Environment. 7th edition. B. Competition Act. Time Lags in Technology Introduction. Saleem. Environmental Analysis and Strategic Management. Government and Legal Environment. (2009). Business and Society.f. Credits: 04 Objectives: The basic objective of this course is to familiarize the students with the nature and dimensions of evolving business environment in India to influence managerial decisions. Rationale and Extent of State Intervention. Aswathappa. Micro and Macro Environment. Characteristics of Business. Ian Worthington. ((2004)). Process and Limitations of Environmental Analysis. Management of Technology. 4th edition. Business Environment. Culture and Globalization.Text and Cases. Cherunilam. Political Environment: Functions of State. Chris Britton. Monetary and Fiscal Policies. Technology Transfer . Economic Roles of Government. Text Books: 1. Reference Books: 1. Unit III Lectures:-14 Socio-Cultural Environment: Nature and Impact of Culture on Business. Academic Session 2010-2011 .Pearson Education. (2008). The Constitutional Environment. Features and Impact of Technology. Sultan Chand. K.

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Beri. Primary Data. Sampling Distribution of the Mean.f. Multidimensional Scaling. 5th edition. G. (2007). Methods of Data Collection. Marketing Information System. Sources of Secondary Data. Malhotra.C. Types of Research Design. Dispersion. Types of Scales. Unit III Lectures:-14 Data Collection:: Secondary Data. Types of Sampling. Aims and Objectives of Marketing Research. Text Books 1.Observation. Sampling process. Univariate Analysis. Guidelines for Writing a Report. Coding and Tabulation. Choice of Research Design. Advantages and Limitation of Sampling. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-206 Marketing Research L-4 T-0 Credits -4 Objectives: The objective of this paper is to understand the various aspects of marketing research. Measurement of Central Tendency. Marketing Research. Steps in Marketing Research. Academic Session 2010-2011 . Questionnaire. Multiple Regression. Interpretation and Report Writing. McGraw Hill Education. Unit II Lectures:-12 Sample and Sampling Design: Some basic terms. Evaluation and Control of Marketing Research. Data Processing and Tabulation: Editing. identify the various tools available to a marketing researcher. Writing a Report Format. Types of Research Reports. Cluster Analysis. Sources of Experimental Errors. Types of Sample Designs. Applications of Marketing Research. Collection of Primary Data. Naresh. Course Contents Unit I Lectures:-14 Introduction of Marketing Research: Define Marketing Research. 2. Reference Books 42 w. Marketing research can help the marketing manager in decision making. Difficulty of Attitude Measurement. Conjoint Analysis. Designing of Questionnaire. Research Design: Formulating the Research Problem. Evaluation of Research Report. Determining the Sample Size. Pearson education. Applications of Scaling in Marketing Research.e. Unit IV Lectures:-12 Data Analysis: Testing of Hypothesis. (2008). Value of Information in Decision Making.. 4th Edition. Scaling Techniques: The concept of Attitude. Factor Analysis. Marketing Research: Research Design.

3. Levin. 7th edition.e. Pearson Education. Uma. (2009). Wiley. Rajendra. (2008). Research Methods for Business. McGraw Hill Education. 2. (2003). 4th edition. DS. 3rd Edition. 4. Kumar. Ranjit. Research Methodology: A step by step guide for Beginners. 43 w. Academic Session 2010-2011 . Statistics for Management. Pearson Educaion. (2005). Nargundkar. Marketing Research: Text and Cases. Richard and Rubin. Sekaran.1.f.

Designing & Constructing your Web Site. Web Browsers. Developing the Right Business Strategy UNIT-II Lectures:-12 Designing and constructing your Web site: Developing Content. Frames. Emphasizing Text Implicitly And Explicitly. Searching Techniques.14 Graphics for web pages: Chossing the correct Graphics File Format. Adding inline image to web page. Editing Documents in the FrontPage Editor. A Search Engine. Using Style Sheet with HTML Text Books: 1. Course Contents UNIT-I Lectures:. Formatting Pages.14 HTML: What is HTML?. HTML-4.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Netscape Extensions and HTML. The <DIV> Tag. Displaying Images in Pages UNIT-III Lectures:. Pre-formatting Text. Frames and Forms: Creating Borderless Tables. McGraw Hill Education. Document Tags. Loss of image quality due to compression. Internet Explorer. Academic Session 2010-2011 . Forms Cascading Style sheets: What is Style Sheet. Nested Ordered. Color in images.II (Web Technology. Types of search engine. Forming a Project Team. Xavier. Types of Style Sheets. Making a Web Site Plan. HTML Tools. C.0 Complete Reference-BPB Publication 44 w. Understanding Imagemaps Working with Links: Working with links. The <BLOCKQUOTE> Element. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 208: Computer Applications . Container and Empty Tags. Implementing your Web Site. T-0. HTML Basics. HTTP and HTML concepts) L-4. Setting Goals and Objectives. Menu List. CGI Concepts Creating your Web Site with FrontPage: Introducing FrontPage. Designing Individual Pages. The <FONT> Tag. Using Lists in Web Document.12 An Introduction to the World Wide Web: Concepts of Web Technology. Unordered Lists. Link tag Tables. The Comment Tag Working with HTML Text: Working with HTML Text. The <BASEFONT> Tag. Internet and Intranet. Alternative Text for the <IMG> tag. Directory Lists. Entering Paragraph Text on your Web page. Credits: 04 Objectives: To familiarize the students with various Web based packages to develop customize web site. 2. Definition Lists UNIT-IV Lectures:. Linking Pages to the World. Netscape Navigator. Scaling down an image.e. World Wide Web Design with HTML. Windows NT Server (IIS) Versus Linux (Apache) as a Web Server Planning your Web Site: Doing Business on the Web. Relative and absoulute links.f. Working of a Basic Search Engine. Providing links for internet services. The <BR> Tag. An Overview of Internet Service Providers (ISP).

0 unleashed – Techmedia Publication HTML.Tata McgrawHill HTML-4. Internet Complete Reference.e.DHTML –Ivan Bayross 45 w.f. 3.Reference Books: 1. 2. Academic Session 2010-2011 .

Elements of Mercantile Law. Unit IV Lectures: -18 The Companies Act 1956 (Basic elementary knowledge): Essential characteristics of a Company. Ashok. New Delhi. Kapoor. Debentures. Unit III Lectures:-8 The Negotiable Instruments Act 1881 – Essentials of a Negotiable Instruments. Bailment. Holder and Holder in Due Course. (2009). M. Conditions and Warranties. Kinds of Meetings and Resolutions. Pledge and Agency. Discharge of Contract. 2. Crossing of a Cheque and Dishonour of a Cheque. Vikas Publishing House. Shares – Kinds. 2. Bharat Law House. Powers and Limits on their Remuneration. Prevention of Oppression and Mismanagement. Essential conditions for a valid Meeting.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Guarantee. Course Contents Unit I Lectures:-18 Indian Contract Act. (2008). 3.e. Directors and Remuneration. Kuchhal. C. New Delhi. Contracts of Indemnity. Negotiation by Endorsements. Academic Session 2010-2011 . Vikas Publishing House. (2006). Sultan Chand & Sons. Unit II Lectures:-8 Sale of Goods Act 1930: Meaning of Sale and Goods. Akhileshwar. Lexis Nexis Butterworths 46 w. Company Law. Qualifications. Directors. Credits: 04 Note: Students are expected to have only elementary knowledge of the topics specified in the syllabus. Avtar. Objectives: To acquaint the student with a basic and elementary knowledge of the subject. Pathak. Rights of an unpaid seller. Business Law. Delhi. (2006). Text Books 1. McGraw Hill Education. 16th edition. Guide to the Companies Act. Company Law. Legal Aspects of Business. Transfer of Property. Allotment and Transfer. Types of Companies. D. Kinds of Negotiable Instrument. N.f. T-0. 4th Edition. Eastern Book Co.. A. (2006). Memorandum and Articles of Association. Singh. Reference Books: 1. 1872 (Fundamental Knowledge): Essentials of Valid Contract. 4. Remedies for Breach of Contract. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 210: Business Law L-4.Ramaiyya. Bagrial.. Lucknow. Prospectus. Managing Directors-their Appointment.

Levy and Collection of Tax and Penalties. Systematic Approach to Income Tax. 47 w. Bharat Law House. T/P-0. Assessment Year. Credits: 04 Objectives: The course aims to help students to comprehend the basic principles of the laws governing Direct and Indirect taxes. Income Tax and Central Sales tax Law and Practice. latest edition. 3. latest edition. Datey. Clubbing of Income. Pearson Education. 2. Unit IV Lectures:-10 Central Sales Tax Act 1956 – Introduction. Students are expected to have only elementary knowledge of the topics specified in the syllabus.. B.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Excise and Customs) 4. Service Tax... 2. Business or Profession.e. V. Wealth Tax and Tax Planning. House Property. (2009). Course Contents Unit I Lectures:-12 Introduction to Income Tax Act 1961 Salient Features and Basic Concepts – Previous Year. Academic Session 2010-2011 .S. Direct Taxes: Income Tax. (2009). Gross Total Income and Agricultural Income. 30th edition. Bare Acts (Income Tax. Set off and Carry Forward of Losses. Pearson Education. K and Singhania. Singhania. Reference Books 1. Other Sources. VAT . Taxmann Publications. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 212: Taxation Laws L-4. Latest Edition. Nitin and Lal. Ravi.B. Taxman Publications. Girish and Gupta. Deductions Under Chapter VI (related to individuals and firms)Assessment of Individuals and Firms (simple problems). Fully Exempted Incomes.f. Residential Status and Incidence of Tax. Payment of Advance Tax. Service Tax (Finance Act 1994) – Note: Assessment Year (Current) Introduction to procedure for Service Tax Return Text Books 1. Students Guide to Income Tax.B. Government of India. Lal. Unit III Lectures:-6 Relief’s. V. 30th edition. Ahuja. Vashisht. Deduction of Tax at Sources. Unit II Lectures:-24 Heads of Income – Salary. B. Monica. Capital Gains. Person. Indirect Taxes-Law and Practice. Registration of Dealers.

htm. Create a new page. 5. Make the color transparent and assign alternate text with a suitable caption to the image. Hobbies. write your address for communication & save the page as “address” Link the page. qualification. with the sub-heading “hobbies” & “interest” in the home page. give a brief description about yourself & type the following sub heading “qualification”. & “Address for communication” Apply the most appropriate theme at the web page and the web site. 10. Create a new page and write a few lines on your future plans and save the page as “future plan”. Save the page as “Hobbies. 2. 13. 8.htm”. Import an image. Link the page. Make it the home page and view the web in navigation and folder. Link the page. Create a new page using the front page editor and write your hobbies and interest on it.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. “Future Plans”. Start with a web page using Your Name to name the page. “Hobbiew”. Academic Session 2010-2011 . Test all hyperlink in the front page editor and record your observation. 18.htm. 9. 48 w. Places a bookmark at an appropriate place and save the page as “qualification”. 7.htm” to the sub-heading “address” for communication page in the page. 16. Future-plan. with the sub-heading “qualification” in the home page. 12. T/P-4. 6. Use clipart on each page and use image to link to the home page. Create a new site. Interest a navigation bar in the page. Create a new web paged using the Front Page explorer and write your academic and professional qualification. & “Interest”. On the home page. 11. Credits: 02 FRONT PAGE Orientation to the Front Page environment and building web sites 1. 14. with the sub heading “future plan” in the home page. 17.f. Link the page.htm. “address.e. if it is not available on the local drive. 4. 3. Adding Images and special feature to web 15.II L-0. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 214: Computer Applications Lab . Open the web page “future. Make the image brighter and lower the contrast. Apply font and color styles on to your web page and preview.htm” and insert a background sound file into the page. View record your observation.

23.htm” and insert a table of at least column and fire rows. Split the column named cell phone no into two and name them as “off” and “Resi” Creating Forms and connecting to the database 24. 22. Open the page. The form should contain the following fields as mentioned below Personal Profile Name: Address: Phone_Off: Phone_Resi: Mobile: E_Mail: Fax: Passport no. Insert “Address Book” as caption for the table.: Driving License No. Align the table to the center of the webpage and text flow at center.txt” format. Open the web page “hobbies. 29. bearing your name and insert marque to display the message “Welcome to my site”.19.e.f. 27.: Insurance Policy No: Blood Group: Credit Cards: 26. 49 w. Academic Session 2010-2011 . with column and fire rows. Assign the base name as “personal details” and save the file as “personal. Open the page. Open each and every page “apply suitable page transitions and animations. Assign a drop down menu for the credit cards fields. Phone no and date of Birth. bearing your name and insert a form. with column heading as Name.htm” and apply animation (as animated GIF) to the image or clipart (if inserted) Working with tables and frame 20. Advanced Topics 28. Assign a one line text driving license No. Open the page. 21. Enter data into the table and adjust the font as book antiqua and font size as “12”. “hobbies. 25. Address.

Need for Transformation. Values of Indian Managers. Transformation. 2. then. Unit-IV Lectures:-12 Corporate Social Responsibility & Corporate Governance: Corporate Responsibility of Business: Employees. (2006). Functions of Progress. Quality of life and Quality of Work Life. Types and Formation of Values. Understanding Success: Definitions of Success. Ethical Decision Making. A.C. 3rd Edition. and Success .e. Ethics: Management Process and Ethics. to apply those skills to the real and current challenges of the information professions. Sources and Consequences of Stress. Consumer Protection Act. Principles for Competitive Success. Total Quality Management. Unit-III Lectures:-12 Understanding Progress. Stress Management and Detached Involvement. Consumers and Community. Ethical Decision Making. Successful Stories of Business Gurus. This course endeavors to provide a background to ethics as a prelude to learn the skills of ethical decision-making and. Relevance of Ethics and Values in Business Unit-II Lectures:-16 Knowledge and Wisdom: Meaning of Knowledge and Wisdom. 50 w. Ethical Issues. Perspectives in Business Ethics. Pearson education. Fernando. Corporate Governance. and Sakam Karma. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 301: Values & Ethics in Business L-4 P-0 Credit-4 Objectives: The basic objective of this paper is to make the students realize the importance of values and ethics in business. Nishkam Karma. (2009).Results & Managing Transformation: Progress and Results Definition. Hartman.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Wisdom Based Management. Concept of Dharma & Karma Yoga: Concept of Karama and Kinds of Karam Yoga. McGraw Hill Education. 1st edition. Prerequisites to Create Blue Print for Success. Academic Session 2010-2011 . Abha.f. Concept of Knowledge Management and Wisdom management. Values and Behaviour. Process & Challenges of Transformation. Business Ethics. Course Contents Unit-I Lectures:-12 Introduction: Concept of Values.Laura and Chatterjee. Stress Management: Meaning. Difference between Knowledge and Wisdom. Ethos of Vadanta in Management. Code of Corporate Governance. Unethical issues in Business Text Books 1. Knowledge Worker versus Wisdom Worker..

Business Ethics Concepts. 51 w. Values & Ethics in Management..K. Business Ethics and Professional Values. (2004).Reference Books: 1.. Academic Session 2010-2011 . Ethics in Management: A Vedantic Perspective. S. Excel Book. Oxford University Press. Tripat. Rao. A. (2008).B. Kaur.f. (2007). 4. Printice Hall of India.e. 3. Chakraborty. Manuel G. 2. Galgotia Publishers. (2006).Velasquez.

R. Process and Practice Palgrave Macmillan. Williams (2007). Evolution of Sales Management. New Delhi Reference Books 1. LaForge. Motivation and Compensation of Sales Personnel. Sales Audits. Jobber. Donaldson Bill (2007) Sales Management. (2006). 52 w. Design. Principles. Theories of Selling. Selling and Sales Management. Havaldar. Ingram. Legal and Ethical Issues in Sales Management. and Erffmeyer. (2009) Sales Management. 2.M (2007) Sales and Distribution Management. Role and Skills of Sales Managers.12 Personal Selling Process. SPIN Model.e.. K. New Delhi. R.f. Emerging Trends in Sales Management. Text & Cases Tata McGraw Hill Publishing company Ltd. Unit II Lectures :. Role of Information Technology in Sales Management Text Books 1. Honeycutt Jr. E..D. 7th Edition.14 Introduction to Sales Management Nature. Sales Strategies. Execution and Evaluation of Sales Force Training. Cundiff. Pearson Education 2. Pearson Education. Geoffery. & Cavale V.C. Sales Objectives. David and Lancaster. Schwepker Jr. Avila. Unit III Lectures :. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-303 Sales Management L-4 P-0 Credit-4 Objectives: To acquaint the students with the process of personal selling and the strategies and methods for effective sales management..K. Sales Budgets. E. Sales Forecasting Methods.P “Sales Management – Decision Strategies and Cases. Transactional and Relationship Selling. Design and Management of Sales Territories and Quotas.10 Evaluation of Sales Personnel. 3. New Delhi 4. 5th Ed ((2009) Impression). Course Contents Unit I Lectures :.16 Sales Force Recruitment and Selection Process.A. JF. Academic Session 2010-2011 .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.K.. Types of Selling... Pearson Education.W & Govoni. Thomson South – Western. Sales Management-Analysis and Decision Making. Scope and Importance of Sales Management. Still. N. Unit IV Lectures :. Tanner Jr.

Production and Operations Management. Problems in Facility Layout. splitting Tasks. J. 6th edition. Muhleman. McGraw Hill Education. Inventory Models.. Pearson Education.Mahadevan. Production and Operations Management. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 305: Production & Operations Management L –4 T –2 Credit –4 Objectives: To develop basic understanding of concepts. (2007). AQL & LTPD. Assembly Line Balancing. W. Upender. Gaither. Design Quality..e. Chary. B. Operations Management. Quality Specification. Pearson Education. Academic Session 2010-2011 . Analytic Delphi Method. Kachru. Cengage Learning. Operations Management. P—Chart.N and Paneerselvam R. Centre of Gravity Methods. Types of Transformation Unit II Lectures:-16 Quality Management & Statistical Quality Control: TQM. Four Waiting Line Models alongwith application: Inventory management and Waiting Line Management. McGraw Hill Education. Quality Awards.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Continuous Improvement. 53 w. (2008). Quality at Source. (2004). Unit IV Lectures:-12 Waiting Line & Inventory Management: Economics of Waiting Line. 2. Unit I Lectures:-10 Introduction to Operation Management: Basic Concept of Production / Transformation. 3. theories and techniques of production process and operation management. 4. Benchmarking. 9th Edition. Statistical Quality Control: Acceptance Sampling. Unit III Lectures:-14 Facility Location and Layout: Issue in Facility Location. 9th Edition. Queuing System. Excel Books. X & R Chart. Production and Operation Management. 2.f. G. (2010). Plant Location Methods. Cost of Quality. Text Books 1. (2006). S. References Books 1. Norman and Frazier. Stevenson. Four Basic Lay Out Formats. Poka –Yokes. Factor Rating. (2009). Zero Defects. Operations Management. Theory and Practical.

L-4 T-0 Credit-4

Objectives: The objective of the course is to acquaint the students about the concept of
information system in business organizations, and also the management control systems. Course Contents Unit I Lectures:-12 Introduction: Definition, Purpose, Objectives and Role of MIS in Business Organization with particular reference to Management Levels. MIS Growth and Development, Location of MIS in the Organization – Concept and Design. Transaction Processing System, Decision Support System, Executive Information System, Expert System, and the recent developments in the Field of MIS. Unit II Lectures:-14 System Development: Concept of System, Types of Systems – Open, Closed, Deterministic, Probabilistic, etc. Relevance of Choice of System in MIS, Integration of Organization Systems and Information Systems, System Development Life Cycle, System Analysis, Design and Implementation, MIS Applications in Business. Unit III Lectures:-14 Information Concepts: Data and Information – Meaning and importance, Relevance of Information in Decision Making, Sources and Types of Information, Cost Benefit Analysis – Quantitative and Qualitative Aspects, Assessing Information Needs of the Organization. Unit IV Lectures:-12 Information Technology: Recent Developments in the Field of Information Technology: Multimedia Approach to Information Processing. Decision of Appropriate Information Technology for proper MIS. Choice of Appropriate IT Systems – Database, Data warehousing & Datamining Concepts, Centralised and Distributed Processing. Text Book 1. Laudon and Laudon, (2010), Management Information System, 11th edition, Pearson Education. 2. Sadagopan, S., (2009), Management Information Systems, Prentice Hall of India. Reference Books 1. LM Prasad, (2008), Management Information System, Sultan Chand. 2. Arora, Ashok and Akshaya Bhatia, (2009), Information Systems for Managers, Excel Books, New Delhi. 3. McLeod, Raymond, (2008), Management Information System, Pearson Education. 4. Goyal, D.P., (2008), Management Information Systems-Managerial Perspectives, 2nd Edition, Macmillan, New Delhi.

54 w.e.f. Academic Session 2010-2011

L-4 T-0 Credits -4 Objectives: Efficient Management of a business enterprise is closely linked with the efficient management of its finances. Accordingly, the objective of the course is to acquaint the students with the overall framework of financial decision- making in a business unit. Course Contents Unit I Lectures:-16 Financial Management: Meaning, Scope, Objectives of Financial Management, Profit Vs. Wealth Maximization. Financial Management and other Areas of Management, Liquidity Vs Profitability, Methods of Financial Management, Organization of Finance Function. Sources of Financing: Classification of Sources of Finance, Security Financing, Loan Financing, Project Financing, Loan Syndication- Book Building, New Financial Institutions and Instruments(in brief)viz. Depositories, Factoring, Venture Capital, Credit Rating, Commercial Paper, Certificate of Deposit, Stock Invest, Global Depository Receipts. Concept in Valuation: Time Value of Money, Valuation Concepts, Valuation of Securities viz., Debentures, Preference shares and Equity Shares. Unit II Lectures:-12 Capital Structure: Meaning, Capital Structure and Financial Structure, Patterns of Capital Structure, Optimum Capital Structure, Capital Structure Theories, Factors Determining Capital Structure, Capital Structure Practices in India. Cost of Capital: Concept, Importance, Classification and Determination of Cost of Capital. Leverages: Concept, Types of leverages and their significance. Unit III Lectures:-12 Capital Budgeting: Concept, Importance and Appraisal Methods: Pay Back Period, DCF Techniques, Accounting Rate of Return, Capital Rationing, Concept of Risk, Incorporation of Risk Factor, General Techniques: Risk Adjusted Discount Return, Certainty Equivalent Coefficient and Quantitative Techniques: Sensitivity Analysis, Probability assignment, Standard Deviation, Coefficient of Variation, Decision Tree. Unit IV Lectures:-12 Working Capital Management: Operating cycle, Working Capital Estimation, Concept, Management of Cash, Inventory Management, Management of Accounts Receivable and Accounts Payable, Over and Under Trading. Dividend, Bonus and Rights: Dividend Policy, Relevance and Irrelevance Concepts of Dividend, Corporate Dividend Practices in India. Text Books: 1. Khan M.Y, Jain P.K., (2010), Financial Management, 3rd edtion, McGraw Hill Education. 2. Maheshwari S.N., (2009), Financial Management- Principles and Practice, 9th Edition Sultan Chand & Sons.

55 w.e.f. Academic Session 2010-2011

Reference Books: 1. Kapil, Sheeba, (2010), Financial Management, 1st edition, Pearson Education. 2. Burk Demazo, (2010), Financial Management, Pearson Education. 3. Ross, Stephen,Westerfield, R., and Jaffe, J.,(2004), Corporate Finance, 7th Edition, McGraw Hill Education. 4. Pandey I. M., (2007), Financial Management, Vikas Publishing House.

56 w.e.f. Academic Session 2010-2011

The Summer Training Report shall Carry 100 marks. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 311: Summer Training Report & Viva Voce L-0 T-0 Credit-6 Each student shall undergo practical training of eight weeks during the vacations after fourth semester in an approved business / industrial / service organization and submit at least two copies of the Summer Training Report to the Director / Principal of the Institution within two weeks of the commencement of the Fifth Semester. Academic Session 2010-2011 .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members. 57 w. It shall be evaluated for 50 marks by an External Examiner to be appointed by the University and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution.f.e.

58 w. The Project would be based on any Front-end and Backend Concept.f. Academic Session 2010-2011 .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.e. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 313: Computer Applications Project L-0 Credit-4 A group of 4 students would be allotted with any IT Application Database Project.

8th Edition. Walker. Value-Chain Approach to Internal Analysis. Forecasting.f. (2006). Major Issues involved in the Implementation of strategy: Organization Structure. Unit III Lectures:-12 Analysis of Internal Resources: Strengths and Weakness. McGraw Hill Education. Evaluation and Control. Sultan Chand & Sons. Evolution. Mixed Strategy. Strategic Advantage Profile. SWOT analysis. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 302: Business Policy & Strategy L-4 T-0 Credits-4 Objectives: The course aims to acquaint the students with the nature. Long-Range Planning. Retrenchment. Resource Audit. P. Strategic Management and Business Policy. (2005). Text Books 1. Strategic Management Process: Formulation Phase – Vision. Major Strategy options – Stability. Leadership and Resource Allocation. 2. Objectives and Strategy. Unit II Lectures:-12 Environmental Analysis: Need. K. Methods of Analysis and Diagnosing Corporate Capabilities – Functional Area Profile and Resource Deployment Matrix. Environmental Scanning. New Delhi. 3rd Edition. Scope and Importance of Business Policy. McGraw Hill Education. Academic Session 2010-2011 . Modern Competitive Strategy. Characteristics and Categorization of Environmental Factors. Strategic Planning and Management. Mission. Strategic Planning and Strategic Management. ETOP a Diagnosis Tool. 1st Edition.. (2008). 59 w. Approaches to the Environmental Scanning Process – Structural Analysis of Competitive Environment. Gordon. Ghosh. Unit IV Lectures:-14 Formulation of Strategy: Approaches to Strategy formation. Stop-Light Strategy Model. Growth and Expansion. Implementation phase – Strategic Activities. Course Contents Unit I Lectures:-14 Introduction: Nature. Choice of Strategy – BCG Model.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Product/Market Evolution – Matrix and Profit Impact of Market Strategy (PIMS) Model. Azhar. Strategic Advantage Analysis. scope and dimensions of Business Policy and Strategy Management Process. Diversification. Kazmi. Reference Books 1. Directional Policy Matrix (DPM) Model.e.

12th Edition. Prentice hall of India 4. David. Fred. 60 w. Concepts in Strategic Management and Business Policy. Weelen. 3. 12th edition. Strategy Management and Business Policy. Excel Book.2.f.e. (2008). (2009). Appar Rao C. Pearson Education. Academic Session 2010-2011 . (2008). Strategic Management : Concepts and Cases .

Human Aspects of Project Management. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-304 PROJECT PLANNING AND EVALUATION L-4 T-0 Credits –4 Objectives: The basic objective of this course is to familiarize the students with the various aspects of Projects and key guidelines relevant to project planning. Types of Capital Investments. Post Completion Audits. Cost of Production. Facets of Project Analysis. 1st Edition. PERT Model. Project Control. Raising Capital In International Markets. Internal Accruals. Preference Capital. UNIT-III Lectures:-16 Project Management: Forms of Project Organization. Capital Allocation Framework: Financing of Projects: Capital Structure. Projected Balance Sheet UNIT-II Lectures:-12 Market and Demand Analysis: Conduct of Market Survey. Decision and Other Techniques Text Books 1. Debentures. Uncertainties in Demand Forecasting. Levels of Decision Making.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Objectives of Capital Budgeting. Techniques of Capital Budgeting. selection. Pearson Education. (2009).f. Raising Venture Capital. Determination of the Critical Path. Total Float). feasibility Study. Projected Cash Flow Statement. Equity Capital. Estimates of Sales and Production. Simulation. CPM Model (Simple Practical Problem of Crashing). Network Cost System. Scheduling when Resources are limited. Pinto. Characterization of Market. 61 w. Location and Site. LFT. Course Contents UNIT I Lectures:-18 Project Planning Overview: Capital Investments: Importance and Difficulties. Project Planning. Time Estimation (Simple Practical Problem with EST. Cost of Project. Project Management. . Unit IV Lectures:-6 Risk and Analysis Uncertainty: Using Sensitivity. Technical Arrangements. Mean of Financing. Miscellaneous Sources. Market Planning Technical Analysis: Manufacturing Process/ Technology. Academic Session 2010-2011 . Plant Capacity. Phases of Capital Budgeting.Progress Projects. Working Capital Requirement and its Financing. analysis. LST. Product Mix. Network Techniques: Development of Project Network. Demand Forecasting. implementation and review.e. Term Loans. Profitability Projections. financing. Project Review and Administrative Aspects: Control of In. EFT.

3 Bhavesh. Ltd.f.N. (2007). P. (2009). Financing. Management Accounting & Financial Control. (2007). Prentice Hall of India. Project Management..e. S. Prasanna. R. Academic Session 2010-2011 . 1st Edition. 62 w. Projects: Planning. Reference Books 1 Chandra. Patel (2009). Maheshwari. S. Vikas Publishing House Pvt. (2009). Project Management: Strategic Financial Planning Evaluation and Control. Tata Mc Graw Hill Publishing Company.2. M. Implementation and Review.. 4 Panneerselvam. Analysis. 14th edition.. 2 Choudhury. and Senthilkumar. McGraw Hill Education. Project Management. Sultan Chand & Sons. 7th edition.

Unit III Lectures:-14 Entrepreneurial Behaviour: Innovation and Entrepreneur. Entrepreneurship. External Environmental Analysis Economic. Aruna. Competitive factors. Akansha Publishing House. Jaico Books Publishing House. New Delhi. A Guide to Entrepreneurship.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Entrepreneurship Management. Charantimani. Theduri. Legal requirements of establishment of a new unit and Raising of Funds. Chandra. Entrepreneurial Success: A Psychological Study.f. Entrepreneurship Development and Small Business Enterprise. New Delhi. Delhi. Robert and Peters. Unit IV Lectures :-14 Role of Entrepreneur: Role of an Entrepreneur in Economic Growth as an Innovator. Emergence of Entrepreneurial Class. Their Role. Entrepreneurial Development Programmes (EDP): EDP. David. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-306 Entrepreneurship Development L-4 T-0 Credits –4 Objectives: It provides exposure to the students to the entrepreneurial cultural and industrial growth so as to prepare them to set up and manage their own small units. 4. Social responsibility. Ravi. 1st edition. 63 w. Relevance and Achievements. Entrepreneurial Behaviour and Psychotheories. Ltd. (2004).e. Unit II Lectures:-12 Promotion of a Venture: Opportunity Analysis. McGraw Hill Education. Reference Books: 1. Social and Technological. Venture Capital Sources and Documentation Required. 5th Edition. (2003). Text Books: 1. (2002). Complimenting and Supplementing Economic Growth. 2. Theories of Entrepreneurship. Pearson Education. Bringing about Social Stability and Balanced Regional Development of Industries: Role in Export Promotion and Import Substitution. (2006). Forex Earnings. Role of Government in Organizing EDP’s Critical Evaluation. Hisrich. Michael.. Delhi. Course Contents Unit I Lectures:-12 Introduction: The Entrepreneur: Definition. 2. Generation of Employment Opportunities. (2004). Entrepreneurship Development: An Analytical Study. Kaulgud. Vikas Publishing House. Sterling Publication Pvt. 3. Balaraju. (2003). Academic Session 2010-2011 . Otes.

IMF. 2nd edition. Scope. Types of Strategies used in Strategic Planning for achieving Global Competitive Advantage.Tariff and Non Tariff Barriers. Meaning and Importance of International Competitive Advantage. Meaning.Introduction. Need for Risk Evaluation. Reference Books 1. IDA. Concept and scope of Distinctive Competitive Advantage. Pearson Education. Impact of Globalization. International Business. Recent development in corporate social responsibility and policy implications. International Business Management. Performance Appraisal and compensation. Rationale for Globalization. Financial Integration. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-308 INTERNATIONAL BUSINESS MANAGEMENT L-4 T-0 Credits-4 Objectives: The basis objective of this course is to provide understanding to the students with the global dimensions of management. World Bank.f.e. Technology Transfer. Enhancing Technological Capabilities. Academic Session 2010-2011 . Trade Barriers.Introduction FDI. UNIT III Lectures:-12 Strategy making and International Business: Structure of Global Organizations.K. Challenges and Opportunities.Managing Diversity within and across Cultures. Cavusgil. Development. Corporate governance. Multicultural management. International Business: Strategy. Cross border Merger and Acquisitions.Selection. Liberalization and Unification of World Economics. UNIT II Lectures:-12 Globalization: Technology and its Impact. Course Contents UNIT I Lectures:-14 Overview: International Business. Dissemination and Spill Over. IFC. Nature. Text Books 1. IBRD. (2008). Trends.Introduction. Global Human Resource Management.Financial Perspectives: International Monetary Systems and Financial Markets. Excel Books. national FDI Policy Framework. Knight. Sinha P. Management and the New Realities. 2. Definition. Globalization and Foreign Investment. Diffusion. Technology Generation. Existing International Arrangements. Gary. (2010). Multidimensional view of Competitiveness. Globalization with social responsibility. Sharan. Country Risk analysis. Motivating employees in the global context and managing groups across cultures. UNIT IV Lectures:-14 Socio Cultural Environment. International Business Theories. Macro Environmental Risk Assessment.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (2010). Social responsibility of TNC. Pearson Education. Tamer. Concept. FPI. 1st Edition. 64 w.

.. International Management: Culture. (2010). 3. F.2. Pearson Education. Aswathappa. (2008). Pearson Education.e.. R. Luthans. Strategy and Behaviour. Doh. Hodgetts. McGraw Hill Education.f. Jonathan. K. 4. 65 w. (2008). International Business. International Management: Managing Across Borders and Culture. Deresky. Academic Session 2010-2011 .

The Project Report in duplicate along with one soft copy in a floppy will be submitted at least four weeks prior to the commencement of the End Term Examination of the Sixth Semester. Both the subject and the name of the Supervisor will be approved by the Director / Principal of the Institution. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-310 PROJECT REPORT AND VIVA VOCE L-0 T-0 Credits-6 During the sixth semester each student shall undertake a project to be pursued by him / her under the supervision of an Internal Supervisor to be appointed by the Director / Principal.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. 66 w. These shall be evaluated by an External Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution. Project Report shall carry 100 marks. This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members.f.e. Academic Session 2010-2011 .

Delhi Environment Law. To understand the relationships between humans and the environment. Water (Prevention and Control of Pollution) Act.16 Pollution and Public Policy Water Pollution: Water Resources of India. 1972.16 Environmental Impact Assessment (EIA) and Environmental Management System (EMS): Introduction to EIA. Academic Session 2010-2011 . Environment (Protection) Act. its Impact. Composting. Stockholm Conference on Environment. Conservation of Bio-Diversity Concept of sustainability and international efforts for environmental protection: Concept of Sustainable Development. 4. Biomedical Waste Management. 1981. Unit III Lectures. Land Fill Sites etc. To gain an understanding of the concepts fundamental to environmental science 2. 6.f. WTO. COURSE CONTENTS Unit I Lectures. Air (Prevention & Control of Pollution ) Act. To understand the complexity of ecosystems and possibly how to sustain them 3. Green House Effect. 5. 67 w. To understand how social issues and politics impact the environment. International Agreement on Environmental Management. 1986. Methods of Water Conservation and Management.e. Hazardous Waste Management. Unit II Lectures. Waste Water Management. Notification of MOEF. International Protocols. 1972 and Agenda 21. Introduction to Indian Environmental laws: Legal framework: . . To understand major environmental problems including their causes and consequences. Air Pollution: Air Pollution and Air Pollutants. Kyoto Protocol. Wild Life (Protection) Act. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-312 ENVIRONMENTAL SCIENCE L-4 T-0 Credits-4 Objectives 1. Solid Waste: Management – and Various Method Used. the Indian Penal Code. Sources of Air Pollution and its Effect on Human Health and Vegetations. River Action Plan. Introduction to ISO 9000 and 14000 Standards. Role of Judiciary in Environmental Protection. Ground and Surface Water Pollution. Geosphere – Biosphere and Hydrosphere introduction. Hydrological Cycle. Major issues of Biodiversity. Global Warming and Climate Change.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.14 Ecosystems and how they work: Types of Eco-Systems. Emergence of Environmental Issues. To understand current and controversial environmental issues and possible solutions to environmental problems and their pros and cons. 1974.

C. Reference Books 1. (2008). Environmental Law and Policy in India. materials and statutes.. Gupta N. Prickett. Cases. 2.The Competitive Advantage of Environmental Management. and Glenn T. A. Infrastructure and Biodiversity Conservation. Basat. Pearson Education. Social Auditing of Environmental Law in India.e.(2001). Inside ISO 14000. Florida 2.f. Nath. Divan. Oxford University Press. Armin. Sayre. (2006). Environment Studies. Don. Text Books 1. Pearson Education. St Lucie Press Delray Beach. New Century Publications. Ian A.. Oxford University Press. 4. 3.UNIT IV Hours 6 Field work / Case Studies: Visit to a related site – river / urban / rural or industrial and demonstration project including water bodies. Academic Session 2010-2011 . Footprints in the Jungle: Natural Resource Industries. Shyam and Rosen Ceranz.. edited book. Bowles. Environment Studies. (2007). ************ 68 w. (2008). Manju.

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