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Media Metrics: The True State of the Modern Media Marketplace -- Version 1.0 (Thierer-PFF)

Media Metrics: The True State of the Modern Media Marketplace -- Version 1.0 (Thierer-PFF)

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Published by Adam Thierer
This special report from the Progress & Freedom Foundation -- "Media Metrics: The True State of the Modern Media Marketplace" -- provides an objective snapshot of the health of America's media landscape. It examines the issue both from the perspective of consumer welfare and the health of various media industry sectors. This is version 1.0 of the report. Occasional updates will be made available at www.pff.org.
This special report from the Progress & Freedom Foundation -- "Media Metrics: The True State of the Modern Media Marketplace" -- provides an objective snapshot of the health of America's media landscape. It examines the issue both from the perspective of consumer welfare and the health of various media industry sectors. This is version 1.0 of the report. Occasional updates will be made available at www.pff.org.

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Categories:Types, School Work
Published by: Adam Thierer on Jul 15, 2008
Copyright:Attribution Non-commercial

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05/09/2014

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This is not a pretty picture for traditional media operators, and in most ways the
news continues to grow worse with each passing day. While some traditional media
operators continue to attract a respectable level of investment and revenues, most are
struggling to keep up with new players like Google, Apple and Microsoft. Importantly, as
shown in the highlighted circle on the lower left of the chart, there are 42 major media
operators that individually have less than $20 billion in revenues (most have far less
than that) and most of which also have market caps that look like rounding errors on a
Microsoft or Google financial statement.

If we are to get a better feel for the magnitude of this crisis for some traditional
media operators, let’s compare just Google with two major media sectors: newspapers
and radio. Google is slaughtering those sectors right now by stealing away both the
attention of consumers and the allegiance of advertisers, so it’s a worthwhile
comparison. As the next two exhibits make clear, this situation is resulting in lost
investor confidence in traditional operators in those media sectors.

Media Metrics: The True State of the Modern Media Marketplace

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Progress & Freedom Foundation

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