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Media Metrics: The True State of the Modern Media Marketplace -- Version 1.0 (Thierer-PFF)

Media Metrics: The True State of the Modern Media Marketplace -- Version 1.0 (Thierer-PFF)

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Published by Adam Thierer
This special report from the Progress & Freedom Foundation -- "Media Metrics: The True State of the Modern Media Marketplace" -- provides an objective snapshot of the health of America's media landscape. It examines the issue both from the perspective of consumer welfare and the health of various media industry sectors. This is version 1.0 of the report. Occasional updates will be made available at www.pff.org.
This special report from the Progress & Freedom Foundation -- "Media Metrics: The True State of the Modern Media Marketplace" -- provides an objective snapshot of the health of America's media landscape. It examines the issue both from the perspective of consumer welfare and the health of various media industry sectors. This is version 1.0 of the report. Occasional updates will be made available at www.pff.org.

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Published by: Adam Thierer on Jul 15, 2008
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05/09/2014

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As mentioned, the effect of the Internet on the modern media landscape has
been enormous, and it continues to revolutionize the way the media marketplace
operates. Instead of treating the Internet, online media and user-generated content in
isolation in this report, each of the subsequent sections will include a discussion about
how they are fundamentally reshaping existing sectors, technologies, or modes of
consuming media.

Just to provide a flavor for how rapidly the online media market is growing,
however, a few amazing statistics are worth highlighting. In April 2007, the blog-tracking
service Technorati was tracking over 70 million weblogs. Just one year later, in April
2008, that number was up to 112 million blogs. The site also reports that about 175,000
new weblogs are being created worldwide each day. “Bloggers update their blogs
regularly to the tune of over 1.6 million posts per day, or over 18 updates a second,” the
site notes.34

Media Metrics: The True State of the Modern Media Marketplace

31

Some modern media critics concede that scarcity is indeed a thing of the past, but have suggested that
an age of media abundance has many downsides of its own. On one hand, some critics fear the
economic consequences of media abundance in that it might threaten revered media enterprises or
undermine what “high-quality” media content. Others argue that an over-abundance of media options
threatens us in a sociological sense by making it harder for citizens to share common thoughts or
feelings. This, they fear, threatens to undermine our sense of community or even democracy itself. In
both cases, however, these critics often suggest a great deal more government intervention to
somehow rectify the perceived problem. For an extended discussion of these two divergent strands of
modern media criticism, see: Adam Thierer, “The Media Cornucopia,” City Journal, Vol. 17, No. 2,
Spring 2007, www.city-journal.org/html/17_2_media.html

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See: Adam Thierer, “Thoughts on Andrew Keen, Part 1: Why an Age of Abundance Really is Better
than an Age of Scarcity,” PFF Blog, October 16, 2007,
http://blog.pff.org/archives/2007/10/keen_recreate_s.html; Adam Thierer, “Thoughts on Andrew Keen,
Part 2: The Dangers of the Stasis Mentality,” PFF Blog, October 16, 2007,
http://blog.pff.org/archives/2007/10/thoughts_on_and.html

33

L. Gordon Crovitz, “Optimism and the Digital World,” Wall Street Journal, April 21, 2008, p. A15,
http://online.wsj.com/article/SB120873501564529841.html?mod=todays_columnists

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http://technorati.com/about/

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Progress & Freedom Foundation

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