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? This isn¶t what the leaders of your church say is the most important thing; this isn¶t paying lip service or a Sunday school answer I¶m looking for. Think honestly about it. Let me ask this question a different way. What is the one thing that you would feel most guilty about not doing in the life of your church? What would attract the most backlash? What would cause other people to comment, ³Oh, I can¶t believe that they¶re not doing ___´ Be honest, because there¶s a business maxim that applies here. What gets measured gets managed. Which basically means that what you¶re tracking, what you¶re examining, what you¶re paying the most attention to, this is what you are pouring your attention into and all your focus on. It¶s a wise saying. It means that if you can measure where you¶ve been, you can more accurately direct where you will be going in the future, you can determine what¶s most important in your business. Businesses know very clearly what they are to be measuring. Follow the money. Work out where it¶s being spent, and where and how much is coming in, and you work out where you go from there. Businesses have a clear directive, a clear goal, and so they can measure and manage quite effectively for that goal. So, allow me the right for these next few paragraphs to be slightly controversial. Let¶s look at the church as a business model, which really isn¶t that far from the truth. Instead of sales, we¶ll look at salvations. And instead of growing profits, we grow people. What is a business anyways but an extension of what a collection of people can achieve that an individual can not. Which is precisely what the church is intended to be, a collection of people with a common goal, a common purpose, achieving that which the individual can not. So, for now, let¶s look our churches as individual franchises of ³God Inc.´. Serving the human condition for over 2000 years now. With our business caps on, I ask again, what is measured to be most important in your church? I think for many churches, the most important thing you could be doing is attending a Sunday service. Oh sure, this isn¶t what we give lip service to, nor is it Biblically correct, but when you ask the question, ³What would cause the most guilt, the most backlash if I wasn¶t doing it?´ Sadly, the most attention is given to those who aren¶t regularly coming each week to church and how many people we believe should be in church that week. Remember, what gets measured, gets managed. And what are we measuring? Bums in seats on Sundays. So, therefore, what are we managing? Getting more of those bums in seats, and working out why certain bums (pun intended) weren¶t on seats last week. Don¶t get me wrong, I fully understand and support the verse in Hebrews that says ³And let us not neglect our meeting together, as some people do, but encourage one another even more´. I understand the ³one another¶s´ and the importance of being together as the body of Christ. But doesn¶t it feel like the pendulum has swung too far one way? Doesn¶t it seem like we are living Sunday to Sunday in fear of, heaven forbid, missing one of those Sundays? But let¶s get those business manager suits going. What¶s our goal? What are we trying to achieve as a church, as the local chapter of God Inc. in our neighbourhoods? Well, that¶s easy, have a look at our corporate memorandum to remind ourselves that we have a simple, defined goal. Our CEO has given us the mission statement to beat all mission statements. We call it the Great Co-Mission. Go into all the world and make disciples, baptising them in the name of the Father, the Son and the Holy Spirit. No mincing words, no heavy business speak, no synergizing, facilitating, spearheading. No KPI, SVP, R&D, ROI or LOL. Have a look at our Operations Manual and you will see example after example of how we go about making
just like the business knows. how do we measure if we are achieving that goal? What can we look to. each one of us has the responsibility to choose to take something that we have of value. and rather than safely hold on to it. let¶s take a page from the business world. like not having enough customers. to learn and fix the problems. The business chooses to take something it has of value. their house. I¶m not saying anything new or unexpected here. A business will also choose to invest its resources. And again. but a risk none the less. So. it¶s almost easier to measure the size of our church rather than honestly examine why we¶re not making a difference in people¶s lives. Is the problem that people don¶t know how to socialize well? Bring in experts in social skills. though. How many of your friends don¶t darken the door of a church? How many people do you have over for dinner and how often? Have you made an effort to connect with someone new outside of your church this week? These should be the questions in which we measure our effectiveness rather than who was at our service. a planned risk. But they¶re not. not new disciples. A business will invest in areas in which improvement needs to happen. but on a more personal level. if the questions were easy. Are we making disciples? So. it does so in two distinct ways. their knowledge. and how can make the service better so more people come to our service next week. rapport developing and hold classes for people to improve. We can all invest something into somebody. This is how we measure our success. it¶s easy. The business would hire a PR specialist or an ad company and will spend money to improve that area so that the problem can be fixed. IE money. Again. knowing that God will bring about an enormous return on that investment. our measure can no longer be the size of our congregation. More money means more growth. In fact. I think most church goers will silently agree with what our measure should be. More customers mean more money. it invests that into something else to see a return. Sadly. and invest in solving that problem.this goal a reality in our life. their skills«etc. if this is our goal. because so many of us are failing to reach that goal. But the bigger the church does not mean the church is making the most disciples. knowing that doing so is a risk. But like I said. and that by spending money. communication. and apply it to our local franchise of God Inc. choose to invest it into someone else. the more obviously successful it is. Each member of the church has something to invest. The thing is. The measure of our success is not the number of attendees on a Sunday. even if we¶re dismally failing at it. it¶s up to the church to identify areas where we have a problem. I think this is where the subject can get a bit touchy. and rather than be safe with it. So. So. you can see a return on that money. their money. But the return on your investment is astronomical to have somebody come to know Jesus for the first time and to become a true disciple of His. For instance. When a business makes an investment. . to ensure that we are allowing God to guide the church in the right direction? What are the landmarks of a church achieving this goal? In the business world. is often made up of people from the church down the road. This is our Profit and Loss Statement. are people not connecting with other because they don¶t have the time? The church could invest in freeing up time for people like not having as many unimportant church meetings and events. whether it¶s their time. which is perceived to be successful. And so we don¶t. a big church. we would ask them more often. This too applies to the church. their talents. Businesses know they will grow by investing. The bigger the business. but rather the number of relationships that those attendees have. it is a risk to get involved with someone on an up -close and personal level.
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