Revlon

SWOTS

Strengths
 Cem was here
 Cost advantage
 Asset leverage
 Effective communication
 Talented Human resources
 High R&D
 Innovation
 Online growth
 Loyal customers
 Market share leadership
 Strong management team
 Strong brand equity
 Strong financial position
 Supply chain
 Pricing
 Real estate
 Reputation management
 Unique products
Weaknesses
 Bad communication
 Diseconomies to scale
 Over leveraged financial position
 Low R&D
 Low market share
 No online presence
 Not innovative
 Not diversified
 Poor supply chain
 Weak management team
 Weak real estate
 Weak, damaged brand
 Ubiquitiouegory, products, services

Opportunities Threats

 Acquisitions  Competition
 Asset leverage  Cheaper technology
 Financial markets (raise money  Economic slowdown
through debt, etc)  External changes (government, politics,
 Emerging markets and expansion taxes, etc)
abroad  Exchange rate fluctuations
 Innovation  Lower cost competitors or imports
 Online  Maturing categories, products, or services
 Product and services expansion  Price wars
 Takeovers  Product substitution

Products

 LIPLiner
 LipColor
 Lipgloss
 EYES shadow
 Eye Liner
 Eye - Mascara
 Eye - Brow color
 Eye - False lashes
 Face Concealer
 Face Blush
 Face Foundation
 Face Powder
 Artificial Nails
 Nail color
 Nail Care