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Tata Motors Ppt (1)

Tata Motors Ppt (1)

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Published by: Deepak Modi on Oct 20, 2010
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12/27/2012

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TATA MOTORS

Holistic Marketing
Submitted To : Dr. Sonal Sisodiya Submitted By : Ajit Yadav Deepak Modi Namrata Baheti Niharika Singh Tripati Shukla

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y Mission: to be a competitive value provider in international business for Group companies and all our partners y Vision: Become a globally networked enterprise seizing opportunities worldwide to generate USD 25 million annual profit by 2008 .

adapting and evolving to stay competitive in the automotive game with their rapid growth and extensive R&D. .Adaptation to new technology Tata motors is changing.

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ENVIRONMENT y .

ECO FRIENDLY CULTURE INDIAN RECYCLING CULTURE y y y y y Reduction of pollution Implemented soil and water conservation program Advanced emission testing labs Developing alternate fuel engines Encourage tree planting .

.Corporate social responsibility y A Company that cares about the future y y Comited to corporate social responsibility Signed the United Nations Global compact y Plays role in community development y Environmentally-friendly products and technology.

MARKETING MIX .

TATA MOTORS PRODUCTS .

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MILITARY VECHCLES ‡TATA LSV ‡TATA 2 STRETCHER AMBULANCE ‡TATA 407 TROOP CARRIER ‡TATA WINGER PASSENGER MINI BUS .

Under these circumstances. Tata has to either increase the price or decrease its profit margin. ‡As Tata is the highest revenue generator company of India.Price ‡Rising prices of the steel & other metals may increase the cost of production. That¶s why the slowdown in Indian economy hit the sales & profit of Tata but the company remained stable in the market. . it is able to decrease the price by decreasing its profit margin.

TATA SUMO ± 5 lkh (The first product) TATA INDICA ± 4.2 lkh TATA NANO ±1 lkh (cheapest car in the world ) TATA SAFARI ± 10 lkh TATA JAGUAR ± 80 lkh TATA MANZA ± 7 lkh .

PROMOTIONS TATAS BRAND AMBASSADORS .

...CONT. Tata needs to spend less having this good brand value. y Tata has got much promotion by media for no cost. it has spent a fare amount on the advertisement of its products y The brand value of Tata motors has given another plus point in promotion of its products. y As Tata has come with products with better technology.

PLACESS yTata motors presence indeed cuts acrooss the length and breadth of india .

BRANCHES .

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RELATIONSHIP OF TATAs y With its employees y With its customers y With its suppliers and dealers .

28 .´Leadership with trust . Community Focus: Be a responsible corporate citizen . Shareholders Focus: Demonstrate superior results . Customer Focus: Improve Customer Satisfaction.µ y Employee Focus: Make the organization a Great Place to y y y y work . Supplier Focus: Treat Suppliers as partners .

‡TEJASVANI PROJECT ‡ADVENTURE FOUNDATION ‡MANAGEMENT BY OBJECTIVES ‡RALLIS AKANSHA CENTRE ‡AWARDS AND REWARDS .

y . . It conducts various programmes to train their staff in the latest and the best technology and management practices.EMPLOYEES y At Tata Motors. employees are invaluable assets and their career and personal growth are of prime concern to the Company.

y It undertakes efficient and customer friendly sales and service network .CUSTOMERS y It believes in providing customer satisfaction and safety. y It provides its customers with high performance automobiles. y They have an wide array of value added services that you could choose from.

SCHEMES TO CUSTOMER y STANDARD EQUITED MONTHLY INSTALLMENT y STAGGERED SCHEME y ADVANCED EMI SCHEMES y CUSTOMIZED SCHEME .

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SWOT ANALYSIS .

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MARKETING STRATEGY y USING CONVENTIONAL MEDIA BUT USE IN UNCONVENTIONAL WAYS y TATA NEWS CRAWLING ACROSS AS TICKER AT BOTTOM OF TV y ONLINE TATA NANO GAMES y TATA NANO INTERNNET CHAT ROOM y TATA MOTORS CONSERVATION FOR USERS TO JOIN IN ON FACEBOOK. ORKUT & BLOG SPOT .

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INTEGRATED MARKETING .PLACE Distributor Service Centre Tata Motors Dealer Customer Exclusive tata showrooms Corporate Clients .

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With 95 operating companies (31 of them publicly traded) and 230.From a bird's-eye view. and its largest private power utility ³ . its biggest taxpayer. and its greatest foreign-exchange earner. its largest chain of luxury hotels. it is India's largest privatesector employer. the 134-year-old Tata Group still looks awesome.000 employees. It operates India's largest private steel manufacturer.

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