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Social Media and Personal Branding

Social Media and Personal Branding

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Published by Sidneyeve Matrix

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Published by: Sidneyeve Matrix on Oct 23, 2010
Copyright:Attribution Non-commercial Share Alike


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Digital Platforms & Distributed Influence


Social Media Extends Your Reach
image by Pink Sherbert Photography

a presentation by Sidneyeve Matrix

Objectives & action steps:
1. Raise your rank personal SEO 2. Grow networks affiliate & connect 3. Claim your niche thought leadership

Do you need to be more visible?
privacy concerns


image by Adam Foster

Context Canadians online

Last year, 8 out of 10 used the web regularly.

Source: The 2009 Canadian Internet Use Survey

Context regular web users

80% of us regularly research products & services online.

Source: 2010 Pew Research

image by Junnn

That means it's a certainty that

friends, associates, and clients are Googling you.

What if

was your resume?

Not showing up on the first page of Google search results? It's time to

move beyond the blank slate
share accurate, relevant, current information

manage your digital footprint

proactively, strategically, creatively

image by Vu Bui

image by stephanie ★

1. Personal Optimization SEO Personal Search Engine
raise your rank


Personal SEO

Get your Google ID

Personal SEO

Claim your name.
on the main social networks

Personal SEO

social network profiles rank high in Google search results

powered by link juice

Buy your domain name
even if not launching a site immediately

thinking ahead,

Personal SEO


not sure where to start? try GoDaddy.com

Personal SEO

consider investing in a

Professional website
as your ePortfolio

design a

Personal SEO

Visual resume

Personal SEO

is mobile ready

Personal SEO

Get a great headshot

consistent image across platforms

2.Grow your network


build community & affiliations

Network development

Join groups
get connected

Build a platform
size matters

Network development

image by Peter Becker

new metrics of relevance
Job: Emerging Media Manager Qualifications: • Graduate degree • 250 plus followers on Twitter

assess your online platform/reach

Network development

Network development

analyzing reach, impact & influence
your own, and that of others

Network development

test these free online tools to evaluate twitter users

3. Thought Leadership
claim your niche


Thought leadership

what do you want to be known for?

define your message

Thought leadership.

your brand is not your message it's how other people see you.
how are people listing you?

Thought leadership.
image by the tartanpodcast

demonstrate expertise
answer questions & leave comments

Thought leadership.

curate resources: build a booklist

Thought leadership.

Give away ideas
publish & share your insights

image: yomi955

design your

Thought leadership.

content creation strategy
set goals, and make a content production schedule to digitize your ideas/work, & get them ready to share

Thought leadership.

build a free photo e-portfolio for your business

free photoblog design templates
find more by Googling Wordpress Photoblog Themes

free blogging platform:
Thought leadership.

Share your snapshots on Twitter using this free tool, Martha's doing it!

10 days, almost 4K views Thought leadership.

increase your influence & visibility by spending time promoting others

Give back.

build your VIP lists

Thought leadership.

Thought leadership.


hire an intern & extend your reach

(ps. please pay them)

free tool to catch mentions of you, your company, & your interests, in the mainstream press, blogs, and on social networks

social media listening monitor your buzz

Thought leadership.

In conclusion...remember

85% of self promotion work is behind-the-scenes, 15% is public-facing.

The 85%rule

Stats source: Ryan Rancatore, PersonalBranding101.com

social media presence

developing your online persona and

image: Thomas Hawk

is not a sprint, it's a marathon.

plan,create, launch.
image: andi.vs.zf

listen, learn, adjust.

for more information on designing an ePortfolio scan this QR code to read this blog post


to scan a QR code, use BlackBerry Messenger 5.0 "scan a group barcode" or try the i-nigma app for Android/iPhone

image: Josh Liba

about the author
Sidneyeve Matrix
Queen’s National Scholar, Media Queen’s University, Canada sidneyevematrix.com twitter: @sidneyeve sidneyeve@gmail.com

Research sponsored by and prepared for:

Contents of this presentation, including images, have Creative Commons Attribution----Noncommercial-Share Alike 3.0 Licenses. (cc) 2010/sidneyevematrix

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