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Published by: nitin23541 on Oct 24, 2010
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06/27/2013

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INTRODUCTION

‡ ‡ ‡ ‡ BRIEF SUMMARY INTRODUCTION PHASE ORIGIN OF NAUKRI.COM PROCEEDINGS

INTERNET MARKETING
‡ WEBSITE DESIGN
1:-Website navigation 2:-Page template design 3:-Content design

INTERNET COMMUNICATION TOOL ‡ ‡ ‡ ‡ ‡ Blogs Virals Videos Online games Search marketing

BENEFITS OF INTERNET MARKETING 
Shelf-life-An ad on Naukri.com gives it more visibility.  Presence- you can access the available jobs any time.  Space available- unlimited space and character limitation.

‡ Categorisation- the target audience categorised according to the location. ‡ Branding- naukri.com can gives branding at various levels starting from the logo on the job. ‡ Price- naukri.com can offer a longer duration and a higher branding product. ‡ Reach- the site has national reach.

‡ Response management- the response can be collected in a software called apps. ‡ Lead time- it takes 45 minutes for the response.

NAUKRI.COM
‡ Set up in 1997 as a division of info edge India by Sanjeev Bikhchandani. ‡ Naukri.com is a recruitment platform and provides services to the corporate world, placement agencies and job seekers in India and overseas. ‡ No1 job portal with 48% market share.

Success of job portal
‡ How effectively it is able to accomplish the task of matchmaking and the satisfaction that it is able to provide to it¶s customers. ‡ No. of visitors visits the site.

Services
‡ ‡ ‡ ‡ Job posting services Response management software Resume database product Others (walk-in interview, resume short listing etc.)

Advertisement and Promotion

Tv ad

Print ad

Public Relation
‡ Job show (in association with CNBC TV18) 1. Introduction 2. Knowledge 3. Extempore 4. Stress test and final interview

Job fair

SWOT ANALYSIS

STRENGTH
‡ BRAND RECALL(generic name) ‡ ACCEPTED BY INDIANS (MORE THEN 15000 CLIENTS,7 MILLION REG.) ‡ EXPERIENCE IN MARKET ‡ DEDICATED SALES FORCE

WEAKNESS
‡ HIGH COST ON SALES FORCE(48% OF TOTAL COST) ‡ HIGH DEPENDENCE ON EMPLOYEES NAUKRI.COM 1600 COMPETITOR 1000 ‡ HIGH ATTRITION RATE ‡ LACKS IN TIE UPS.

OPPORTUNITIES
‡ INCREASING INTERNET USER (56 million ). ‡ LOW COST MEDIUM OF RECRUITMENT. (80% COST REDUCTION) ‡ THE ONLINE OPPORTUNITY FOR HIRING IN INDIA IS GROWING AT 80-90 PER CENT EACH YEAR. ‡ IMPROVED BROADBAND INFRASTRUCTURE ‡ SHIKSHA.com and JEEVANSAATHI.com ‡ MORE THEN 1200 AICTE APPROVED INSTITUTES

THREAT
‡ THREAT TO ENTRY ‡ VALUE ADDED SERVICES BY COMPETITORS ‡ OVERALL SIZE OF THE COMPANY IS STILL SMALL.(Rs 500 crore business and 51 offices overall)

COMPETITOR¶S ANALYSIS
‡ Naukri on Chat (especially for people who cannot apply jobs through naukri.com due to their company restrictions). ‡ Unlikely there is a decrease in the visitors to the top job sites in India due to the recession. There is 10% reduction of traffic in Naukri and shocking 20% deterioration for monsterindia.com.

‡ Naukri.com got the traffic share is 61% and monsterindia.com with 27% traffic share, The number of potential employers in naukri.com is greater than monsterindia.com and also naukri.com is more than 13years old in India which has huge database. ‡ Naukri.com has over 80,000 job listings as compared to Monsterindia which has 35,000.

‡ Naukri.com is first as we compare the both because of its huge database and search traffic volume, This search traffic not only limits to the job seekers but also the employers, so the chance of finding your resume is higher in naukri.com for an employer when compared to monsterindia.com. ‡ Naukri.com was launched in 1997. It was the only player in India till 1999 when JobsAhead.com jumped into the field.

‡ Monsterindia claims 11,500 clients in the last one year. Naukri.com had around 20,000 in the last financial year. ‡ A blog search on Google for Naukri.com gives over 90,000 finds whereas Monsterindia gives 1,500 matches. Clearly many more people are talking about Naukri.com -- they have a higher share of mind. ‡ Naukri.com follows low cost guerrilla brand building.

CURRENT STATUS
TRAFFIC SHARE ACCORDING TO INTERNET RESEARCH FIRM(COMSCORE) NAUKRI.COM- 61 % MONSTER .COM-27% TIMESJOB.COM-8%

‡ No. of Resumes on Naukri.com 2007-08 13 Million 2008-09 17 Million 2009-10 21 Million  Average number of résumés modified daily increased by40.5% from 42,000 at the end of 2008-09 to 59,000 at the end of 2009-10

‡ Number of Unique customers grew by 4.4% ² from 34,000 at the end of 2008-09 to 35,500 at the end of 2009-10. ‡ According to Internet and Mobile Association of India (IAMAI), active internet users continue to grow. In the first half of 2009-10, the numbers increased by 6 million from 46 million in March 2009 to52 million in September 2009

CONCLUSION
‡ VALUE ADDED SERVICES ‡ IPO

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