QUALITIES OF A SALES MANAGER

BY
IJUMAN
(1HK09MBA15)
QUALITIES OF A SALES MANAGER

PHYSICAL QUALITIES

MENTAL QUALITIES

SOCIAL QUALITIES

CHARACTER RELATED QUALITIES

 Physical Qualities

Health

Posture

Voice

Appearance
 Mental Qualities
Alertness

Imagination

Self-Confidence

Initiative

Memory

Observation

Resourcefulness

Cheerfulness
 Social Qualities
Ability and Eagerness to Meet People

Effective Speech

Courtesy

Tact

Co-operation

Good Manners

Patience

Tolerance
Character Related Qualities

Honesty

Courage
Sincerity

Loyalty

Determination
What the salesman should know about a product?

Knowledge of the organisation

Knowledge of the product:
 Background
 Composition and Construction
 Use and Performance
 Service and Guarantee
 Competing Goods
 Knowledge of market conditions
 Knowledge of government policy
 Knowledge of competition