New two-part format for more

12 – 16 July 2009 flexible registration options!

Mövenpick Hotel, Dubai, UAE

Effective Data Analysis

For Strategic Decision Making
Unveiling the significance of your data in the context of strategic decision making

Part I Part II
12 – 14 July 2009 15 – 16 July 2009

Data Analysis For Effective Applied Data Analysis For

Business Decisions
Attend and be able to:
• Use simple statistical tools to unleash the power of
information in data
• Acquire the data you actually need to assist in
making informed judgments and decisions
• Perform strategic enterprise data analysis to
support business activities
• Use practical worksheets to assist and enhance
your decision making
Decision Making
Attend and be able to:
• Successfully link efficient data analysis to
improved business performance
• Identify measures of value as a decision support
tool
• Assess strategic competitive intelligence
• Enhance your competitive advantage

Who Should Attend?

This course is designed for professionals who need to
You should bring your laptop with you to this course,
report on business performance, quality, marketing
as the course will include a number of hands-on
trends and comparative business performance within
worksheet exercises – which you can then take back
and between businesses, production and process
to your own organisation to keep as a permanent
measurement. It will also be useful for those taking
tool helping you in your decision making!
advantage of the Balance Scorcard model and who
need to use financial and quantitative methods.

IIR Summer Series

Official Regional Recruitment Partner Organised By

www.iirme.com/eda
Building Organisational
Building
Effective Data Capability
Organisational Through
Capability
Analysis
Effective Data Analysis Through
Career
Career
For
For Development
Fffective
Strategic Development
Desicion
Decision Making
Making
12
12 – 16 July
– 16 July 2009
And
And Succession
Succession
Movenpick
Mövenpick Hotel,
2009
Planning
Hotel, Dubai,
Dubai, Planning
UAE
UAE

Meet Your Expert Course Leader

Frank Kowalkowski is President of Knowledge

Consultants Inc., a professional services firm
founded in 1984 with practice areas in knowledge
management, business intelligence and
performance, business and systems architectures,
supply chain management, and application
design and development.

He has over 30 years of management consulting and industry

experience in manufacturing, distribution, insurance and financial
services. Frank has been involved with projects that include
e-commerce, application integration, ERP and supply chain
management, knowledge management, artificial intelligence,
business performance measurement, data warehousing and
process improvement.

Previously he was Director of Consulting for the Spectrum

Group. Frank was responsible for reengineering consulting,
process improvement and operational systems consulting. His
engagements included senior management presentations,
audits, assessments, organisational studies, and methodology
development and implementation. He was also a Manager
of Consulting with Kearney Management Consultants with
broad-based experience as project manager on productivity
improvement projects.

He is the author of Enterprise Analysis, published by Prentice-Hall,

and over 70 papers.

Using Data Analysis…

For Business Decisions
The understanding of any enterprise and the basis for many
decisions revolves around the basic understanding of the data
involved. The acquisition, analysis, aggregation, presentation
and interpretation of data is crucial to the effective and efficient
running of the enterprise. Whether the purpose is operational
performance, enterprise performance, financial analysis,
competitive analysis, strategic direction setting or data for
outside decision making of partners and customers the delivery of
that data links the success of the business with the management.
Understanding the basis and impact of decisions is crucial to
improving enterprise performance

Linking business performance measures with technology is

critical to the success of any data analysis approach and the
ability to deliver results. The concepts of data analysis demand
a competent technological infrastructure for enablement.
Demonstrations of various tools used for data analysis are
demonstrated to emphasise the techniques in the lectures.

“Good training course which helped

in analysing excel worksheets in a
professional way.”

Amira Al Mehairi, Business Performance Analyst

Abu Dhabi Distribution Company, UAE

register@iirme.com www.iirme.com/eda
Dear Business Executive,
You have endless streams of data and many ways to analyse
them. You also have strategic decisions to make that require
knowledge about the company’s current and past condition.
This information is often difficult to pinpoint and quantify.

You’ll be able to link the data you already have with the
information you need to make these decisions after walking away
from IIR’s Effective Data Analysis For Strategic Decision Making
course this July in Dubai, UAE.

Whether analysing market share, Return On Investment (ROI),

quality of production or service, as well as sales performance, you
will develop insight into not just preparing numbers, but how to
interpret them for best performance.

You will also gain a basic grounding in the types of data analysis
that are now a part of everyone’s job. Basic statistical concepts
provide the platform for many different solutions to data analysis
and interpretation problems. Typical problems today involve
understanding measurement and performance in all aspects of
the organisation and at several levels.

This year, you will have the option of registering for only one of
two segments in this course if you prefer. Over the first three days,
you will receive practical data analysis tools in Data Analysis For
Effective Business Decisions.

Next, over two days, you will be able to connect this data analysis
more effectively to strategic decisions in your organisation at
Applied Data Analysis For Decision Making. Naturally, registering
for the entire five-day event will provide you with a well-rounded,
holistic toolset to bring back with you.

Delivered through numerous exercises on each day, you will leave

IIR’s Effective Data Analysis For Strategic Decision Making with
positive and tangible benefits for both you and your organisation.

I look forward to welcoming you to this extremely valuable course

in July 2009.

Yours sincerely

Keith Parker
Conference Manager

P.S. Ensure your data is working towards your organisation’s

competitive advantage. Book now!

P.P.S. Don’t miss out on significant early bird savings… Book now!

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971-4-3352437 971-4-3352438
 Building Organisational
Building Part I Capability
Organisational Through
Capability Through
Career
Career
Data Development
Development
Analysis for Effective
Business Decisions
And Succession Planning
Course Timings
Registration will be at 08:00 on Day One. All three days will
And Succession
12 – 14 July 2009
Planning
commence at 08:30 and conclude at 14:30 with lunch. There
will be two refreshment breaks at appropriate times.

Day One: Sunday, 12 July 2009 Day Three: Tuesday, 14 July 2009

Section 1: Introduction – Data Analysis in the Enterprise Section 7: Data Mining – Looking for the Few Gems in
• Course Objectives and Structure the Pile
• About Data Analysis • Finding Patterns in Data
• Business Measures for Performance • Interpreting the Results
• Data Analysis Solutions • Using Neural Nets for Patterns and Forecasting
• Basic Data Analysis Concepts • Presenting Alternatives
• Issues in Data Access Quality
Demonstration – Simple Data Delivery Tools
Demonstration – Neural Nets
Section 2: An Overview of Business Statistics
• Using Data Effectively Section 8: Decision Making Under Uncertainty -
• Statistical Thinking - Applying Statistical Concepts Techniques
• Business Statistics • Uncertainty Ideas
• Data Analysis Techniques • Random Variables
– Estimating, Confidence Intervals, Variance • Discrete Events
• Pattern Analysis of Data • Forecasting
• Decision Trees
Exercise – Identifying Business Measures of Value • Optimisation

Section 3: Acquisition and Presentation of Data Exercise – Optimising Product Mix

• Sources of Data
• Which Sources to Use Section 9: Advanced Topics in Data Analysis
• Simple Presentation of Numerical Data • Operations Research
• Alternatives in Presentation of Statistical Data • Neural Networks
• Internal vs External Data: Using the Web • Statistics of Small Samples
• Compliance Issues
Exercise – Analysing Annual Reports from the Web • Cyber Forensics and Data

Demonstration – A Process Simulation Tool

Day Two: Monday, 13 July 2009

Section 4: Strategic Enterprise Direction and Data Analysis Delegates who benefited from this course previously were:
• Models for Measurement • Business Analysts
• Aggregating Data • Corporate Business Planners
• Analytical Workflows • Sales Planning Officers and Managers
• Stakeholder Data Interests • Market Analysts
– Analysts, Shareholders, Regulators • Programmer Analysts
• Data Analysis for Strategic Decisions • Marketing Executives, Managers and Directors
– Growth, Harvesting, Investing, Divesting, Privatising • Product Managers
• Finance and Administration Officers, Managers and Analysts
Exercise – Analytic Workflows plus Comparative • Business Development Managers
Balanced Scorecard Analysis • Finance Managers and Directors
• Research And Development Managers
Section 5: Strategic Data Analysis for Business and
Competitive Structure This seminar is intended for people who want to put the ideas
• Merger and Acquisition Analysis and concepts of data analysis and interpretation into effective
• Competitive Scenarios and Selecting Scenarios of Importance use in their enterprise. Concepts of corporate measures such as
• Competitive Analysis for Acquisition critical success factors, key performance indicators and sensitivity
• Comparative Operational Analytics analysis are also covered.
• Econometric Considerations
Further, the methods needed to make these ideas practical
Demonstration – A Balanced Scorecard Tool are discussed in exercises. Concepts such as measures
with Strategy Maps development, statistical interpretations, strategic data analysis,
business intelligence and scenarios are discussed, along with
Section 6: Enterprise Performance Management – newer techniques such as tornado diagrams for sensitivity
Measuring Business Activities and text mining. Techniques such as decision mapping are
• Measuring Business Processes introduced as the context for decision-making and measures.
• Critical Success Factors
• Decision Analysis and Scenarios
• Measures for Quality
• Key Performance Indicators “An important course for managers
• Process Performance, Pulse Points
• Cycle, Transport, Wait Times and Others wanting to organise their thoughts in
respect of data analysis.”
Exercise – Setting Measures for a Process
Peter Ludi, Group Business Development Manager,
Kamal Osman Jamjoom Group, UAE

971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/eda

 Part II
Applied Data Analysis For
Decision Making
15 – 16 July 2009
Dubai
Summer Series
Course Timings
Registration will be at 08:00 on Day One. All three days will Incontestably the jewel in the Gulf’s crown, Dubai offers you a
commence at 08:30 and conclude at 14:30 with lunch. There veritable feast of delights, catering to the most discerning tastes
will be two refreshment breaks at appropriate times.
and stimulating the senses at every turn.

Day One: Wednesday, 15 July 2009 The city’s architecturally acclaimed ultra modern skyline
provides a striking backdrop to a city that’s a melting pot of
Theme: Applied Data Analysis races and religions; an eclectic mix of cultures and cuisines, from
sizzling souk-side snacks, to sumptuous seven star dining.
Section 1: Marketing Data Analysis – Competitors,
The old and the new are synonymous in this scintillating city,
Consumers and the Economy
• Market Share Analysis where the vibrancy of uber-modern malls sits seamlessly with
• Consumer Buying and Affinity Analysis timeless tradition. From chic to creek, step back in time as you
• Competitive Comparative Analysis soak up the hustle and bustle of crucial trade-route waterways
• Projections and Forecasts
and sample the seductive sights and smells of the spice markets.
• Profit Impact of Market Share
• Econometrics Ideas Dubai’s rich historic tapestry is evident across the Emirate,
providing tantalising glimpses of an ornate past. Venture to
Demonstration – Consumer Buying Behaviour – Affinity Analysis
the desert and let the shifting sands set the scene for bygone
Section 2: Operational Data Bedouin life, where sheesha smoking under the stars provides the
• Process Analysis perfect antidote to the activity of the city.
• Statistics and Performance
• Benchmarking Revisited
• Control Charts and How to Use Them
• The Value of Historical Data
• Inventory Analysis Would You Like To Run This Course Exclusively
Within Your Organisation?
Exercise – An Inventory Management Problem

Section 3: Predictive Text Analysis

• What is Predictive Text Analysis?
• Where Do You Use It?
• Getting the Data IIR’s Customised Training Solutions is the in-house training
• Categorising the Results division of IIR Middle East.
• Interpreting What You Have
FLEXIBILITY
Exercise – Looking for Patterns in Customer Complaints Have the flexibility to modify the course content, length of
training and where and when it will take place

Day Two: Thursday, 16 July 2009 CUSTOMISED PROGRAMMES

Theme: Sensitivity Analysis
Section 4: Tornado Diagrams
• The Concept of Sensitivity and Decisions
• Methods of Sensitivity Analysis
• What is a Tornado Diagram?
• Determining the Sensitivity Factors
• Ranking Sensitivity to Create the Diagram
Exercise – Analysing Sensitivity to Risks
Programmes tailored to meet your departmental objectives
that reflect your organisation’s vision
SAVINGS
Reduced expenditure – no staff hotel or travel costs and a
saving on valuable employee time
EXPERIENCE
Benefit from expert opinion and advice from our professional team
regarded as the industry leaders within the Middle East
ACHIEVEMENT
IIR certificates awarded to attendees. Access to exclusive
certified courses in the region

Section 5: Influence Diagrams

• What is an Influence Diagram? Our Customised Training Solutions team are veterans of in-house
training with a portfolio of specialists unrivalled anywhere in the
• Diagramming Techniques
Middle East! To design your training projects with significant business
• What is the Decision Problem?
impact, please contact Leigh Kendall on: +971-4-335 2439 or email
• Defining Decision Utility our team at cts@iirme.com
• Results Expected – Identifying Sensitivity

Interactive Exercise – Analysing Influences in Decision Making www.iirme.com/cts

Section 6: Sensitivity and linear programming
• The Basic Idea of LP
• What Kind of Problems Does This Address?
“The course was very helpful in
• The Objective Function understanding basic methods and
• Boundaries of a Problem and Changing Values
presentation techniques of data analysis.”
Interpreting Results
Ranjit Mukherjee, Manager – Analytics
Interactive Exercise – Resources for Product Production Abu Dhabi Commercial Bank, UAE

971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/eda

Effective Data Analysis IIR Middle East certi-

For Strategic Decision Making

12 – 16 July 2009 • Mövenpick Hotel, Dubai, UAE

SIGNIFICANT SAVINGS!!!
For further information on current promotions and
Group Discounts please contact Raveena:
+971-4-335 2483 r.devnani@iirme.com

FIVE WAYS TO REGISTER

971-4-3352437 971-4-3352438 register@iirme.com

IIR Holdings Ltd. GCS/IIR Holdings Ltd.

P.O Box 21743 P.O Box 13977
Dubai, UAE Muharraq, Kingdom of Bahrain

www.iirme.com/eda

Interested in running this course in-house?

Please call the Customised Training Solutions Team
on 971-4-3352439 or CTS@iirme.com

BC3079
Price before Price between Price after
Event Dates
3 May 2009 3 and 24 May 2009 24 May 2009
 Part I: Data Analysis For Effective US$ 2,795 US$ 2,995 US$ 3,095
12 – 14 July 2009
Business Decisions (3 days) (Save US$ 300) (Save US$ 100)
 Part II: Applied Data Analysis For US$ 2,195 US$ 2,295
15 – 16 July 2009 US$ 2,395
Decision Making (2 days) (Save US$ 200) (Save US$ 100)
US$ 3,790 US$ 4,090 US$ 4,290
 Both Courses (5 days) 12 – 16 July 2009
(Save US$ 1,700) (Save US$ 1,400) (Save US$ 1,200)
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

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that full payment must be received prior to the event. Only those delegates whose fees welcome in your place. If this is not suitable, a US$ 200 service
Tel: +971-4-3366000
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or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be days before the event must be paid in full.
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drawn on a New York bank and an extra amount of US$ 6 per payment should be added We highly recommend you secure
to cover bank clearing charges. Avoid Visa Delays - Book Now your room reservation at the
Delegates requiring visas should contact the hotel they earliest to avoid last minute incon-
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