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Social Media and Youth Participation in Local Democracy

Social Media and Youth Participation in Local Democracy

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Published by Tim Davies
Social Media and Youth Participation in Local Democracy - results of an LGIU Action Learning Set.
Social Media and Youth Participation in Local Democracy - results of an LGIU Action Learning Set.

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Published by: Tim Davies on Oct 26, 2010
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07/10/2013

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There is a social media tool for just about any task you can think of: video sharing, photo sharing,
creating interactive timelines, visualising data, online mapping, mind mapping, document sharing,
spreadsheets, publishing articles, audio-streaming and more.

Hearing about all these different tools can be pretty daunting. However, once you get your head
around a few key concepts of the social web, you will start to see how you can mix-and-match
different tools and connect them together to realise almost unlimited possibilities — allowing
you to think first about the participation process you want to design, and then to fit the tools
around it.

Below are outlined three key concepts that it’s worth taking time to explore and understand:

Really Simple Syndication (RSS)

RSS is a way for websites and online services to exchange information seamlessly. An RSS feed
provides a standard way for one website to allow another website or online service to read its content,
filter it and display it in different ways.

For example, you can take the headlines from a Blog and feed them into a Facebook page. Or you can
set up a search using Google News for mentions of a particular local area and take an RSS feed of
the latest news items into your own personal dashboard.

When you set up a connection between two online tools using an RSS feed, then the one receiving the
feed regularly checks for new content and is kept automatically up to date.

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SOCIAL MEDIA LGiU

Tagging

How do you bring content, media and conversations together from the many different social media
tools you are using as part of your youth engagement? You could ask everyone to put their content
and hold their conversations in one space online. Or you can make use of ‘tags’to locate and
aggrgate information from wherever it is on the web.

A tag is an informally agreed keyword which anyone can include in blog posts and twitter messages,
or in the tag field when uploading photos and videos. Using a combination of RSS feeds and web
search you can bring together and track all the content which includes your unique tag.

Tagging is a convention. There is no formal way of ‘reserving’a tag. You just pick something likely to
be unique to your context (but short enough to fit in twitter messages and so that it isn’t
cumbersome). For example, at a recent conference called ‘Connected Generation’all the participants
were invited to use the tag ‘cgen09’(Connected GENeration 2009) and the content that was tagged
has been aggregated at http://www.connectedgeneration.info.

Embedding

Have you ever seen a video from YouTube displayed on a website other than YouTube? Wondered how
it got there? It’s been embedded. The video still comes from the YouTube servers, but is displayed in
the context of the website where it has been embedded.

Embedding is a powerful way of adding rich interactive and multimedia content to a blog or social
network site page, without that blog or social network site page needing to have features for video or
audio sharing, or other forms of interactivity, built into it. Embedding is another way for content to be
published in one place, and then displayed in many others.

Look out for ‘Embed This’links on videos, slide shows and other content online.

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