SOFTWARE FOR YOUR BRAIN

Copyright © Michael Hewitt-Gleeson 2004 Mi c hael H ew i tt- Glees o n has as s erted hi s mo ral ri ght to be i d en ti fi ed as the au tho r o f thi s w o rk i n ac c o rd an c e w i th the Co p y ri ght A c t. A ll ri ghts res erv ed . Ap art fro m an y fai r d eali n g fo r the p u rp os e o f p ri v ate s tu d y , res earc h, c ri ti c i s m o r rev i ew as p ermi tted ; n o p art o f thi s p u blic atio n may be rep ro d u c ed , s to red i n a retri ev a l s y s tem, o r tran s mi tted i n an y fo rm o r by an y means , d i gi tal, elec t ro n i c , mec han i c al, p ho to c o p yi n g, rec o rd i n g o r o therw i s e w i tho u t p ri o r w ri tten p ermi ss i o n . Inqu i ri es to be mad e to the Sc ho o l o f T hi n k i n g – http : // w w w .s c ho o lo fthi n k i n g.o rg

Nati o n al Li bra ry o f A u s trali a Catalo gu i n g- i n - p u blic ati o n d ata: H ew i tt- Glees o n , Mi c hael, 1947So ftw are fo r y o u r b r ai n ISB N 1 8 7 58 57 49 4 1. C reati v e thi n k i n g. 2. Pro bl em- s o lv i n g. I H ew i tt- Glees o n , Mi c hae l, 194 7So ftw are fo r th e b rai n . W hi le ev ery c are has been tak en to trac e an d ac k n o w led ge c op y ri ght w e ap o lo gi s e fo r an y ac c i d en tal i n fri n gemen ts that may hav e o c c u rred . Sc ho o l o f T hi n k i n g PO B o x 3 0 0 T o o rak VIC 3 142 A U ST RA LIA Vo i c e: +613 .950 0 .8 0 0 0

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Copyright Michael Hewitt-Gleeson © 2004

SOFTWARE FOR YOUR BRAIN W hat they s ay ab ou t Mi c hael H ew i tt- Glees o n hi s brai n s o ftw are an d his w o rk in teac hi n g p eo p le ho w to thi n k … J A C K WELC H , The Ge ne ra l Ele c tr i c Co m p a ny, N e w Yo rk I w o u ld lo v e to hav e a man agem en t team tha t re ally u n d ers to o d the C VST OB VS eq u ati o n - - i t's the ' v alu e- ad d ed ' ro le i n the man agemen t p ro c es s . PR OF ESSOR GEOR GE GA LLU P, T he Ga llu p Po ll, Pri nc e t o n I beli ev e the Sc ho o l o f T hi n k in g’s w ork i n teac hi n g p eo p le to thi nk may be the mo s t i mp o rtan t thi n g go i n g o n i n the w o rld to d ay . ED WA R D D E B ON O, co - f o u nde r of t he Sc ho o l of Thi nk i ng I w o u ld exp ec t a Sc ho o l o f T hi n k in g member to u s e thi n k i n g in a qu i et an d c o n fi d en t man n er. I w o u ld exp ec t that p ers o n to hav e p rid e in hi s o r her thi n k in g s k i ll. T hi s ap p li ed thi n ki n g is p rac ti cal- - the s o rt o f thi n k in g that i s requ i red to get thi n gs d o n e! PETER F ITZSIMO N S, Sy dne y Mo rni ng H e ra ld, Sydne y If Dr. H ew i tt- Glees o n has hi s w ay , A u s trali an s c ho o lc hi ld ren w i ll hav e th e s tu d y o f ' thi n k in g' as muc h a p art o f thei r c urri c u lu m as the trad i ti o n al s u bj ec ts o f maths an d En gli s h are n o w . T he d o c to r is i n Sy d n ey as p art o f a n ati o n wi d e to u r to p ro mo te hi s i n n ov ati v e c o nc ep t - CVST OB VS. TH E TOD A Y SH O W, C ha nne l 10 TV, Sydne y A u s trali an k i ds w i ll s o o n b e tau ght to thi n k fo r thems elv es . PR OF ESSOR R OB ER T H A Y ES, H arva rd B u s i ne ss Sc ho o l, B os t o n In bu s i n es s , mo v i n g fro m CVST OB VS s ho u ld be the c o n s tan t. R A Y MA R TIN , R a y Ma rt i n Sho w, Me lbo u rne I w an t thi s fo r my o w n k i d . GQ Ma g a zi ne , N e w Y o rk Mi c hael H ew i tt- Glees o n , s c i en ti s t an d lec tu rer, i s an i n tern ati o n al mo v er an d s hak er. Th e St e ve He lle r Sho w, K R EX C o lo ra do CVST OB VS i s s o s i mp le y et i t really w o rk s ! U SA IR Ma g a zi ne Mi c hael H ew i tt- Glees o n an d the Sc hoo l o f T hi n ki n g are sp read i n g thei r i d eas . So me p eo p le hav e d u b bed them the " Mc Do n ald ' s o f T hi n k in g" . N a t i o na l Edu c a ti o n A ss o ci a t i o n, Wa s hi ng t o n. Seld o m hav e I b een as exc i ted by th e p o ten ti al o f a p ro j ec t as I w as o n d i s cu s si n g the Sc ho o l o f T hi n k i n g w i th y o u . R e a de rs D i ge s t , C o ve r St o ry, Wo rldwi de H i s s ys tem has been ad o p ted b y c o rpo rate exec u ti v es , tau ght i n s c ho o ls and s tu di ed by go v ern men t o ffi c i als .

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Copyright Michael Hewitt-Gleeson © 2004

SOFTWARE FOR YOUR BRAIN

INTRODUCTION TO THIS 2004 EDITION
A p p aren tly I w as the fi rs t to c o i n the term ne c kto p c o m p u te r. In the 8 0 s , w hi le o n th e lec tu re c i rc u i t i n the U SA an d E u ro p e, I w as i n v i ted to gi v e the k ey n o te ad d res s to a s eri es o f IB M exec u ti v e c o n feren c es i n Mo n te Carlo . I i n tro d u c ed my thi n k in g s trate gy - CVS T O B VS - as ' s o ftw are fo r the b rai n ' an d refe rred to the b r ai n as a ne c kto p com p u te r. It hi ghly amu s ed the IB M exec u ti v es in the au d i en c e s o I k ep t ‘n ec k to p c o mpu ter’ i n my talk s fo r a lau gh. In 198 9 I w ro te i t u p i n S o ft w ar e F o r The B r ain an d n o w i t' s c o mmo n c u rren c y . Y o u an d I, w i th o u r hu man brai n s , a re p rep o s tero u s ly o v er en d o w ed w i th thi n k i n g hard w are b u t w e’re v ery s ho rt o n so ftw are . W hy thi s i s s o an d w hat yo u c an d o abo u t i t i s i n this b o o k . T hi s e- bo o k i s the n ew an d ev o lv ed 2004 Edi t i o n o f S o ft w ar e F o r Y our B r ain an d si nc e the fi rs t ed i ti o n , 15 y ears ago , i ts ev o lu ti o n has p ro d uc ed a few c han ges w o rth n o ti n g. T he fi rs t mu tati o n i s i n the n ame. It has ev o lv ed fro m ‘s o ftw are fo r the brai n ’ to ‘s o ftw are fo r yo u r brai n ’. Pa rt o f the reas o n fo r thi s i s bec au s e thi s bo o k has als o bec o me the bas i c text fo r the Sc ho o l o f T hi n k i n g ( SOT ) si n c e i t w en t o n line i n 1995 . F o r y o u r i n fo rmati o n :

 

It w as the SOT w hi c h p u t ' thi n k i n g' on the c u rri c u lu m i n U S sc ho o ls . It w as the SOT t hat h elp ed d ev elo p t he i d ea o f ' s i x thi n k i n g c ap s ' w hi c h E d w ard d e B o n o has d es c ri bed as " the m o s t i m p o rta nt c ha ng e i n hu m a n thi nki ng fo r the p a s t 2 3 0 0 ye a rs " .

  

It w as the S OT that es tabli s hed the i d ea o f ' thi n k i n g in s tru c to rs ' fo r d i s s emi n ati n g thi nk i n g s ki lls aro u n d the w o rld . It w as SOT tha t es tabli s hed the i d ea o f ' d ai ly trai n i n g' by emai l. It w as SOT that es tabli s hed the CVS T O B VS " un i v ers al brai n s o ftw are" w hi c h w as later t ak en u p an d u s ed by J ac k W elc h thro u gho u t G en eral E lec tri c . " F i nd i ng a b e tte r wa y e v e ry d a y" bec ame a GE s lo gan w hi c h w as p u t u p i n ev ery GE o ffi c e an d fac to ry aro u n d the w o rld .

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Copyright Michael Hewitt-Gleeson © 2004

T he c on tro v ers y i s c o n n ec ted to the materi al i n the fi rs t p art o f the bo o k ( Day s 1 to 12 ) w hic h trac es the hi s to ry o f w hy w e thi nk the way w e d o i n W es tern c u ltu re. at s c ho o l. I hav e als o i n c lud ed a n ew an d s o mew hat c o ntro v ers i al c hap ter i n Day 6 c alled A B ri g ht Ide a W hos e T i m e H as Co me . Y o u c an read thi s ed i ti o n as a bo o k . T he o the r mo re i n ter es ti n g mu tati o n s i n thi s ed i ti o n are d u e to feed bac k I get fro m all th es e tr ai n ees . I ho p e y o u fi n d thes e bo n us es a u s efu l ad d i ti o n to the w o rk . A s a bon u s I in c lu d e tw o extra p arts alo n g w i th thi s edi ti o n – Fe e dba ck and F A Qs . In thi s sp ec i al ed i ti on . T he o n li n e tr ai n in g gi v es me a ri c h an d c o n ti n u ou s s tream o f d ai ly c o mmen ts fro m trai n ees – w hat they li k e abo u t the les s on s . T he F A Qs are t hei r frequ en tly as k ed qu es ti o ns ab o u t p ro blems w i th the brai n s o ftw are an d th e materi al i n thi s bo o k an d als o my rep li es . to s tren gthen the w eak er p arts an d to hav e a c lear er u n d ers tan d in g o f ho w p eo p le pu t thi s brain s o ftw are i n to ac ti o n at ho me. T he d o mi n an t iv Copyright Michael Hewitt-Gleeson © 2004 . E ac h d ai ly les s o n i s a c hap ter o f thi s bo o k – p ers o n ali zed f r o m me to the tr ai n ee . o r y o u c an rati o n y o u rs elf o n e les s o n a d ay as a c o u rs e o f trai n i n g fo r 3 7 d ay s . T hi s in terac ti v e exp eri en c e has help ed me ev o lv e man y o f the i d eas . w hat they d o n ’t li k e abo u t them an d w hat i d eas they hav e fo u n d u s efu l en o u gh to t ran s fer i n to thei r o w n li v es . It’s a p res en tati o n o f b rai n s o ftw ar e that has been tri ed . i n a c o u p le o f ho u rs at a s i tti n g.SOFTWARE FOR YOUR BRAIN T he SOT s en d s o u t less o n s by emai l ev ery d ay to members i n o v er 40 co u n tri es w o rld w i d e. W hat y o u hav e here is n o t j us t a bo ok abo u t theo ry bu t a u ni qu e w o rk -i n -p ro gres s .an d the bo o k has ev o lv ed to bec o me mu c h mo re p ers o n al an d i n ti mate. tes ted an d e v o lv ed b y tho u s an d s o f b rai n us ers w o rld w i d e o ver the las t few d ec ad es . Y o u may fi n d thei r exp eri en c es i n teres ti n g. F o r thes e re as o n . thi s 2 0 0 4 E d i ti o n p res en ts the la tes t ev o lu ti o n o f t hi s w o rk . So the ti tle i s n o w mo re p ers o n al. In s tead o f the o ld c ha p te rs there a re the n ew d a ys . T he F eed bac k is a c o llec ti o n o f c o mmen ts fro m members aro u n d the w o rld w ho hav e u s ed thes e les s o n s . i n s p o rt an d i n thei r d i v ers e c areers .

If y o u c an n o t s to mac h an y c ri ti c is m o f reli gi o n o r i f y o u c ann o t s ee the in flu en c e that reli gi o n s ti ll exerts o v er all o u r t hi n k in g to d ay ( es p eci ally B i g Reli gi on li k e the Vati c an ) then y o u c an s k ip Day s 1 to 12 an d s tart fro m Day 13 . I c o n ti nu e to get mi xed reac ti o n s fro m read ers . E v en tho u gh the fac ts I refer to ar e w ell k n o w n to s c ho lars and c an eas i ly be c hec k ed o u t.y o u r p ro d u c ti vi ty .SOFTWARE FOR YOUR BRAIN s o ftw are w e teac h o u r k i d s at s c ho ol i s the RIGH T /W RONG s o ftw are w hi c h w as d ev elo p ed by the Vati c an an d s p read aro u n d the w o rld w i th mis s i on ary zeal d u ri n g the p as t 40 0 y ears . H o w ev e r. In a Sc ho o l o f T hi n k i n g all v i ew p o in ts n eed to be c o ns id ered . s o me ev en an gry . y ou r health. T he qu ali ty o f y ou r w elfare . Y o u w i ll exp lo re Pla to ’s i d ea o f o b j e cti v e tru th an d y o u w i ll s ee ho w thi s has led to the s tro n g d efen c e o f T he T ru th w hi c h s o d i mi n is hes the thi n k er' s abi li ty to es c ap e v Copyright Michael Hewitt-Gleeson © 2004 . If y o u are to u p g rad e y o u r thi n k i n g s o ftw are i t i s help fu l to u n d ers tan d w hy y o ur c u rren t s o ftw are w o rk s the w ay i t d o es an d w hy y o u thi n k the w ay y o u d o . i t i s bec au s e I tak e s uc h a c ri ti c al ap p ro ac h to the ro le o f c ertai n reli gi o u s i d ea v i ru s es an d ho w they hav e i n fec ted o u r thi n k i n g habi ts t hat man y p eo p le feel u n c o mfo rtable . the ma j o ri ty o f read ers ap p lau d the c han c e to ha v e thes e i s s u es d i sc u ss ed an d o thers hav e ac c lai med thi s s ec ti on to be mo s t li berati n g fo r them. T hi s c an n o t be u n d ers to o d w i tho u t exami n i n g the hi s to ry o f o u r thi n k i n g an d ho w w e c a me to b e d o mi n ated by o n e d an gero u s id ea fro m o n e an c i en t man – Pla to ’s c o n c ep t o f T RU T H . So w e exami n e thi s i n the fi rs t 12 d ay s . Rec en tly T he Da Vi nci Co de b y Dan Bro w n has in tro d u c ed a wi d e au di en c e to man y o f thes e c o n tro v ers i al matters an d s o tho s e o f y o u w ho hav e read B ro w n ’s bo o k may n o w fin d the read i n g o f this bo o k mu c h eas i er go i n g than s o me o f my earli er read ers . B u t the re are tw o mai n reas o n s fo r k eep in g thi s materi al i n thi s bo o k an d w hy y ou s ho u ld read an d thi n k abo u t i t: W elfare an d Sec u ri ty . y o u r p ro fes s i o n al s u c c ess – wi ll alw ay s be a d i rec t c on sequ en c e o f the qu ali ty o f y o u r thi nk in g. So me w an t the materi al remo v ed fro m th e t rai n i n g bec au s e they are o ffen d ed by the r eli gi o u s c ri ti c i s m and o thers are s i mp ly bo red bec au s e they d o n ’t s ee the relev an c e. s o I hav e le ft i t i n .

p o li tic s . T hi s i s u n u su al bec au s e s c i en ti s ts us u ally p refer to g o abo u t thei r bu s i n es s leav i n g the head li n es to the c ha tte ra ti o f bu s i n es s . i n an effo rt to d r aw atten ti o n to thi s threat an d to help o t hers w ho may feel i n c li n ed to d o s o . In ad d i ti on to hi s to ry . Y o u w i ll un d ers tan d ho w A ri s to tle later i mbed d ed Plato ’s i d ea i n hi s s y llo gi s m w hi c h w as then p i c k ed up b y T ho mas A qu in as an d bec ame the bas i s o f l o g i c . Lo o k i n g b ac k o v er the p as t tw o d e c ad es o f thi s d i sc u ss i on an d the c on tro v ers y as s o c i ated w i th i t the mo s t ti res o me reto r t by my c ri ti c s is that I am a nti. as a p ers on who v alu es vi Copyright Michael Hewitt-Gleeson © 2004 . Man y s c i en tis ts aro u n d the w o rld a r e fi n ally s tar ti n g to s p eak u p . the d o mi n an t b rain s o ftw are p u s hed by the Vati c an .re li g i o n. T hen .determi n ed by p rej ud i c e that i t c an therefo re be d is mi ss ed . Of c o u rs e. T hi s c lai m i s mean t to s u gges t that my thi n k i n g o n thi s is s u e i s s o p re. B u t n o t an ymo re.SOFTWARE FOR YOUR BRAIN fro m hi s v i ew p o in t to fi n d a mu c h better o n e. W es tern ed u c ati o n has mad e a go d o u t o f lo g i c an d the ' s earc h fo r c ertai n ty ' . w e s ti ll s en d ou r c hi ld ren to sc ho o l p ro grammi n g thei r y o un g brai n s w i th the lo gi c o p erati n g s ys tem. i n Day 6 I h av e c o me o u t . H o w c o u ld y o u abu s e a c hi ld mo re than letti n g hi m thi n k that li fe i s s i mp ly mad e up o f RIGH T an d W RONG? On ly Mi c ro s o ft' s glo bal exp o rt o f DOS s o ftw ar e has ev er ri v alled the Vati c an ' s glo bal e xp o rt o f the lo g i c brai n s o ftw are. So . en tertai n men t an d s p o rt. the s ec on d reas o n fo r bein g up fro n t abo u t all thi s has to d o w i th y o u r fu tu re s ec u ri ty . E v en to d ay . they ' re gi v en the i mp res s io n that all they hav e to d o i n li fe i s " to g et th e ri gh t an s w er" o r " tel l T he T ru th" . as ha v e s o me o ther s c i en ti s ts . T he W es tern ed u c ati o n s y s tem w as s et u p by the med i ev al Chu rc h a n d s p read thro u gho u t E u ro p e an d exp o rted to o ther p a rts o f the w o rld w i th mi s s i o n ary zeal . T he threat to o u r s ec u ri ty p o s ed by the extremes o f re li gi o u s fu n d amen tali s m i s o n e o f the mo s t leg en d ary i s s u es o f o u r ti mes . Si n c e 9/1 1 the w o rld has bec o me a mo re d an ge r o u s p lac e an d there i s a d i rec t li n k to thi s d an ger an d to the exc es s es o f c ertai n reli gi o u s i d eav i ru s es .

a gro w i n g n u mber o f A u s trali an s . So w hat then i s the qu i n tes s en ti al ben efit o f Sec ti o n 116? vii Copyright Michael Hewitt-Gleeson © 2004 .reli g i o n . A ll thes e d i v ers e reli gi o u s v alu es hav e thri v ed an d are c o mp ati ble i n an en v i ro n men t o f mu tu al r es p ec t an d freed o m. the Si k hs w i th thei r hu mo u r an d s in c eri ty .w e. the las t n ati o n al c en s u s s ho w s that there i s a ri c h d i v ers i ty o f c u ltu res . the ho rro r o f fatw ahs an d i n q u i s i tio n s . I’ ll t ak e thi s o p p o rtu n i ty to s tate o nc e a g a i n that I am f ar f ro m bei n g an ti . an d .y o u . So . p hi lo s o p hi es .d o . Sec ti o n 116 has allo w ed all A u s trali an s to ben efi t fro m o u r great c o mmo n w ealth o f reli gi o . the T ao i s t res p ec t o f n atu re. the p lu rali s m o f the H in du s . I am n o t an ti .abo v e 2 5% . the emp has i s o n relati o n s hi ps an d man n ers o f Con fu c i ani s m. the re a re o v e r 2 70 d i s ti n c t reli gi o u s gro u p s . In A u s trali a.d i v ers i ty . T his is an examp le o f o u r ‘freed o m o f reli gi o n ’ w hi c h has b een a p ro blem fo r man y o ther n ati o n s . i d eo lo gi es an d reli gi o n s .go i n g. W e hav e thes e an d man y o ther reli gi o u s s ys tems w hi c h are a p ri c eles s p art o f o u r v as t treas u re o f i n tellec tu a l c ap i tal.are. the c ha ri ty o f the Chri s ti an s w i th thei r lo v e o f Go d an d fello w hu m an s bei n gs .i s .reli gi o n at al l bu t I a m an ti the v e ry d an gero u s c la i m mad e by s o me reli gi o u s fu n d amen tali s ts that my . In A u s trali a. the w i s d o m gai n ed fro m the s u fferi n g o f J u d ai s m. J u s t to men ti o n a few : A u s trali an s s hare the lo n g ev o lu ti o n o f th e A bo ri gi n al d re a mi n g. an d the fu ry o f the p ers ec u ti o n s that f o llo w .SOFTWARE FOR YOUR BRAIN thi n k i n g. F o r o v er 10 0 y ears .the.and w hat. A s a y o u n g c o u n try . the hu man i s t freed o m o f the li b erals . th e ho li s ti c ap p ro ac h o f the A fri c an s .abo u t.tru e. to le ran c e an d go o d w i ll o f o u r n ati o n an d mad e p o s s i ble by Sec ti o n 116 o f the A u s trali an Co n s ti tu ti o n w hi c h s ay s A LL reli gi o n s are equ a l u n d er th e Law o f A u s trali a. the s o c i al j u s tic e o f Mar xi s m. the p eac e an d c o mp as s i on o f B u d d his m.w ho are fr ee to s tat e that they hav e n o reli gi o n at all .to .o n e.r eli gi o n . W e h av e s een that i t i s o n ly w hen o n e reli gi o n s eek s to i mp o s e i ts au tho ri ty an d ri gh teo u s n es s o v er an o the r that w e c an exp ec t the bru ta li ty an d the te rro r o f r eli gi o u s w ars an d c ru sad es . the w armth o f the b ro th erh o o d o f Is lam. w e hav e lea rn t fro m the bi tt er exp eri en c e o f o th ers .reli gi o n . T hi s i s ev id enc e o f the c reati v i ty .

M ic h ae l H e w it t . A u s trali a. the theft o f A bo ri gi n al c hi ld ren . I ho p e y o u w i ll enj o y thi s 2 00 4 E d i ti on o f So ftwa re F o r Y o u r B ra i n wi th i ts fres h mi x o f the o ld an d the n e w . li k e all n ati o n s . T hat mean s freed o m fo r y o u to c ho o s e. n o t fo r s o meo n e els e to c ho o s e fo r y o u .Gl e e so n Pr inc ipal S OT M e l bo ur ne 2004 viii Copyright Michael Hewitt-Gleeson © 2004 . the re al p u rp o s e o f thi s ed i ti o n is to p res en t to y o u the fu ll s u i te o f brai n s o ftw are – SD N T C VS TOB VS QR H PR R – w hi c h has been the c entral o f fer o f thi s bo o k si n c e i t w as fi rs t p u bli shed i n 198 9. w e hav e s een the p ra c ti s e fall s o mew hat s ho rt o f t he i d eal . B u t fi n ally . s i mp ly . the s c hi s m o f t he Labo u r mo v emen t. A u s trali an s are n o t bli n d . Sti ll. c an ref lec t o n i ts o w n s o rry hi s to ry o f p ers ecu ti o ns w hic h hav e inc lu d ed the flo ggi n gs o f Iri s h c on v ic ts. the ' p i g tai li n g' o f th e Chi n es e. the t reatm en t o f Vi etn am Veter an s an d the W hi te A u s trali a Po l i c y .SOFTWARE FOR YOUR BRAIN It i s . B u t. the i d eal o f F r eed o m o f Reli gi o n i s qu i n tes s en ti ally A u s trali an an d i t i s o n e that I p ers o n ally hav e alw ay s s u pp o rted . freed o m o f c ho i c e. A s w i th all n ati o n s .

.........................................................................................................................................................8 And.....................................................40 'Angelic Doctor' Truth ........................................ 38 Doctor Truth and The Truth ............................................................................................................................................................................................................................................................................................................................................................................................................................ 35 Judging Right from Wrong ............................................................................................................................................................ 10 STC .................................... 10 Ideaviruses......... 1 Welcome to the School of Thinking...... Memes and Memeplexes ........................................................33 Aristotle's Silly Syllogism .................................................................................................................................................................................32 Always remember.................................3 Brainpower and Intelligence...............................................33 Mail sorting and Labelling . 10 Plato the TruthFreak ..................The Problem and The Solution.........................................40 Exporting the Virus ................................................................................................................................................................................................................................................................................. Theories and Hypotheses ................................................................................................................................42 ix Copyright Michael Hewitt-Gleeson © 2004 .................................................................................................................................. 14 DAY 5 OF 37 .................................................................................... 35 Ancient Software................................................................................................................................ 12 Cognitive Dissonance: From Flat Earth to Round Earth ....................................................................... 7 DAY 3 OF 37 ........24 Experiment... 3 Cognitive Science.............................................................................................................................20 Bores and Bullies ................................................................................................................................................................................................................................................................................................................. if you don't do your own thinking...........................................................................................................................................................................1 The School of Thinking Explained ................. 41 DAY 9 OF 37 ........................ in YOUR brain??? ...........26 DAY 7 OF 37................................................................................................................................................................................................................................................................................................................................ someone else will do it for you...........................................................................................................................................36 Beyond Critical Thinking .................................................................................................. 25 DAY 6 OF 37 .................................. 21 Today?...........................1 The Daily Thinking Lesson ................................................................................................................................................................................................................................................17 Truth 'R' Us .............................................................................. 16 My-Teacher-is-Right-and-Your-Teacher-is-Wrong............................................................................................................................................................ 8 What if you had a virus in your brain?..................... Please!.........................................................................................................................SOFTWARE FOR YOUR BRAIN Contents DAY 1 OF 37............................................................................................................................. 18 Myths........................................1 Day 2 OF 37 .................... 5 Interpretation......................................... 11 DAY 4 OF 37 ................38 Truth Machines...................................................... 13 Dosage of Dissonance.....................................................................................................................................................34 No Contradictions....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 4 Brain software for better thinking................. ............................36 DAY 8 OF 37 ...............................................................................36 Let's Be Fair............................................................................................... 12 The Father of Modern Science........................................

.......................................................................................................................................48 Luther's Pamphlets.......................................71 The Check Move..........................................................................................................................................................................................................62 DAY 13 OF 37............................................................................................................................................................................................................................................... 55 The Human Genome Project .....60 The Brain Software .................................................................62 The Truth............................................................................................................................64 Problems and Opportunities............................................................................................................................................................................................... That's the Decision......................................................................................68 Messages In and Messages Out ...........49 Sovereign Thinker...................................................................................................................................................................................... 47 And he did! .....50 DAY 10 OF 37............................................................................................................................................................................ 54 What is life?........................... 72 x Copyright Michael Hewitt-Gleeson © 2004 ........................................................................................................................................68 To Send or Not To Send................................................................................................................. 65 DAY 14 0F 37...................................................................................................................................................................................................................................................................................................................................62 Unfair Conclusion? ................. 54 Digital Genes ................................................................... 57 The End of the Mystical Millennium.............................................................................................................................................................................................................................70 The Start of the Sale = Customer Attention..SOFTWARE FOR YOUR BRAIN On Sovereign Thinkers.......................................................................... 51 Replacing Old Truths With New Truths ..........................................70 BRAIN SOFTWARE: SDNT Search Engine...................60 Lazy Critic.....................43 The Sovereign Thinker ..... 56 Knowledge and Power ............ 59 Space Glutton ..............................................................................................................................................................67 Units of Intellect ...............................................................................................................................................................................................................48 The 'St Peters' Scam......................................................................................58 DAY 11 OF 37 ....................................................................................................................................................................................................................................58 The Greatest Thinkers .............................................................................. 61 DAY 12 OF 37...................................................................................................................50 Modern Martins........................................................................71 MBO or MBS? ........................................................................49 Inventor of the Media............................. 53 Crick and Watson..............44 The Scheme ...................... 59 Righteous and Sightless .............................. 56 Instant auto-excommunication option ........................................................................................................................................................................................................................................................................... 59 Brain Vain.......46 Pay Your Money................................................................................................ 52 Another Truth Discovered! ...................................................................................... Religions........................................................................................................................................................................ 45 Collecting Heaven Points ..................................................................................................................................................................................................................................................................................................69 DAY 15 OF 37 ..........................................................................................................................................46 "Absolute Power Corrupts Absolutely" ......................................................................................................................................................................................................................................................... Belief Systems and PTV.. Collect Your Points .......................................................................................................................59 The Effects of PTV .............................................................................................................................................................................................................................................................................................................................................................................................................................................................70 What is starting? ...............................................................................................................................................................................................................................................................................64 Intelligent Behaviour Equals Strategies and Options...............................50 The Internet .............................................................................................................................................................................................................................

........................................................................................ 91 Thought-Based Action:THINK-START-DO..............................................................................................................96 xi Copyright Michael Hewitt-Gleeson © 2004 .................................................................................................................................................................................................................................................................................................................................................................................................... 72 Why start things?...................................................................................................................................SOFTWARE FOR YOUR BRAIN Strategic Act ....................................................... 75 Starting by Asking.....................94 Hardware and Software ..................................................... 73 When to Start? ....................................................................88 Habits of Noticing......................................................................................................................................................92 Action-Based Thought: DO-NOTICE-THINK..............................................................................................................................................................................................................................................................86 Opposite Direction...............................................................................................88 Input ..................................................... 91 Thinking vs Doing?.................................................................................................................................................................................................................... 76 DAY 16 OF 37..............................................................................94 Logic and Cognetics................................................................................................................................................ ..............................................................92 The Alternating Balance................................................................................................................................................... 76 Getting Started .....................80 Using Questions............................86 How to Notice Things................................88 Why notice things? ........................................................89 DAY 18 OF 37.................................................................................. 78 Questions are the Answer .....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................92 The Cognetics Spiral........................................ 95 Thinking is Movement................................89 Distractions ......................82 Cybernetics.............................83 Edward de Bono.............................................? Thinking .........................................................................................................84 The Brain as a Body System.................................................................. 78 The Quest ..............................................................82 Feedback Loops ..............................................78 DO ........................................................................................................................................................................................... 76 Ask and Receive .............................................................................................................................................................................82 Objectivity .............89 Skill and Training .....................................................................................93 What if ............................................................................................................................86 Your Own Gallup Poll Question....................................80 DAY 17 OF 37 .................................................................86 Notice the CVS ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 87 Future Consequences ............................................................................................................................... 82 NOTICE ..................................................................................................................... 87 Last Chance to Choose a Safe Future ......................................80 Bad Can Lead to Good .......................................................................................................................................................................................................................................................................84 Who was a Noticer? ............................................................................................ Power to the Customer .........85 Teaching Thinking.............................................................................................................................................................................................................Seek and Ye Shall Find ....................................................84 Cognetics ......................................................................................................................... 79 Do it bad! ..................................................................................................................................................................................................................................................................................................... 87 Mistakes............................. 74 Mistake-phobia .................................................................................................................................................................................................................................85 Power to the People........................................................................................... 79 Questions Help You Do ................................................................................................................ 74 Have a go! ................................................................................................ 74 Lazy Critic.............................................

.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 117 How large is a googol? ............................ 104 Believing Science and Believing Faith..............................................................................................................................................................................................................................................................................................................................................................................................119 Attention Disorders ................................................................................116 Why use Tenpower? ...................................................................................................................... 129 xii Copyright Michael Hewitt-Gleeson © 2004 ....................... 103 From Polytheism to Monotheism........ Rehearsal............................................................................................................................................... 125 Seek and You Shall Find.......................................................................................................127 Your Personal Style..............................101 Not Testing and Measuring = Faith ........................... 117 DAY 22 OF 37 ...................................................................................................................................................................114 Practice................................................................................................................................................................................................................................................................................ 111 Decimal Cognetics ...................... 115 Put-on a Zero! ............................................ or CVS2BVS..........................................................................................................................................................................................................................98 From CVS to BVS................................................................................................................................................................................................................................. 105 Your Beliefs ........................................................................................................................................................................... 106 DAY 20 OF 37 ...................... 105 Thought Experiment ................................................................ 124 To Look Is To See..127 What is Styleware?............................ 122 The CVSTOBVS Switch ............................................ 122 Switching TO............................................................................................................................................................................................................................................................................. 111 Measuring Your Job ................................ 128 Changing Your Style .............. 117 Tenpower and Googols...........................................................112 BVS = CVS x 10 ...................................................................................................................................................................................................... 97 DAY 19 OF 37.....114 What is Tenpower? ............................................101 Antidote to PTV................................................................................................................................................................Cognetics Operating System ..........................................................................................................................................................................................................................98 The Cognetics Operating System.............................................................................................................. 122 Programming the Software ........................................................................................................................................................... 98 CVSTOBVS ..........................................................................99 Beyond Logic.....................................................................................................................................................................................................................................................................................................................................................................................................................99 Unique rightness.................................................................................................................................................................................................SOFTWARE FOR YOUR BRAIN Thought Experiment: ....................................................... 102 Belief Systems ............................................................................................................................................................................................................... Repetition...........................................................112 Tenpower........................................................................................................................................................................................................................................................................................................................... 128 Your Virtual Board of Directors.................................................................................... 115 Where to use Tenpower?.....................................127 Style A Strategy for Behaviour...........................................................113 DAY 21 OF 37......................................... 123 Better is Clever .................99 The Law of Cognetics...................................................................................................... 123 CVSTOBVS one hundred times per day........ 123 (CVSTOBVS) x 100pd....................................................................... 127 QRH Styleware........................................................................................................................................................... 126 DAY 23 OF 37 ........................................................................................................................................................................... 102 Laws of Moses ..........................................................................................119 Managing Your Attention.............................................................................116 Quantum Leaps and Orders of Magnitude ............................

........... this is now!........................................................................................................................................................................................................................ 145 Surprise is Human................................................................................................................................................................................................................................155 Results as Scores.....................................................................................................................131 DAY 25 OF 37 ................................................................................................131 Self X10............................................................................... 130 The Habit of Quality .................................................................................................................................... 152 Opposite Way .................................................................................Other Recognition ................................... 151 The New Age of Chivalry .......................................................................................................... 146 Humour is Serious............................................................................................................................................................................................................................................................................................................................................... 144 On Balance ................................. 136 DAY 27 OF 37.......................................................................................................... 156 Process...........................Self Recognition .................................................................................................................................................................................................... 133 DAY 26 OF 37 ....................... 153 DAY 30 Of 37 ........... 155 Results as Consequences........................................ 143 Recognition for Others .......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 145 Humour is Clever.......................................................................................... 146 The Humour of Change .......................................................................... 142 Recognition for Self ...............................................................................................155 How To Get Results ................................................. 149 DAY 29 OF 37 .... 129 Q is for Quality .................................................................................................................................................................................................................................................................... 148 Productivity is Fun................. 138 Mutual recognition ......................................................................................................................... 152 Royal Australian Air Force............................................................................................................................................................................................................................................................................................................................................................................ 150 PRR Personal Trainer..................................................................... 130 DAY 24 OF 37 .................................................................... 140 R2 .................................................................................................................................................... 143 Recognition for the System..SOFTWARE FOR YOUR BRAIN Appointing Your Directors...................... 139 R1 ................................................................................................................... 136 PTV and RMC..... 156 Process Equals Results .................147 The Scientist's Dogs.................................. 151 Training and Service............................. 153 Knowing Versus Doing................................................................................................................................................................................................................................................................................................................................................................................................................ 152 Jungle Warfare................................................................................................................................................................................................... 144 DAY 28 OF 37 ....................................................................................................................................................................................157 xiii Copyright Michael Hewitt-Gleeson © 2004 ................................................................................................................................................................................................................................................................................................................................................................. 144 Secret Revolution.......................................... 148 Cognetics Style ............................................................................................................................................................................................................................................................................................................................................................................................ 151 The Ultimate Strategy is PRR!.................................................................................System Recognition ........... 150 The Stirrup ....................141 Papal Recognition................................................................... 145 Stars and Conformists .................................................................................................................................................................................................................... 130 Quality is Adding Value........................................................................................................................... 142 Princely Recognition ...................................................................................147 That was then ..... Not Result........... 140 R3 ............................................................................

...................................................................................................................................................................................................................................................................................................... 163 The Grin................................................................................ 162 The Omission ....................................................................................................................................................................................................... 166 Medieval Measurement... 158 SOT Training Survey ..............................................................................173 The Third Convention ............................. 165 The Boardroom Factor ... 170 Tall Poppies ....................................... 181 Interpretation............................................................................................... 165 Business Maps................................................................................................................175 What is the idea of 'Freedom of Religion' .................................................................................................................................................................................................................................................................... 165 Intellectual Capital Development (ICD) ......................................................................................................... 186 DAY 37 OF 37................................................................................................................................................................................................................................................... 162 The Fall .. 166 Knowledge-Based Companies ................................................................................174 The Clever Constitution ...............................................................................................176 The Clever Country .......................................................................................161 The Decision....................................................................................................................................................................................................................................................................................................................................................................................................................175 'For we are young and free' .......................................................................... 184 DAY 36 OF 37 ................................................................................................................................... 168 ICD and Investing in People ............ 162 The Exit.............................................................................................................161 The Plane .....................................................................................................................................................................................................................................................................161 The Rehearsals ......................................................................................................................................................................................................................................167 Intellectual Capital (IC)..............................................................................................................................160 The Rehearsal..................... 158 The Secret .......................... 169 Rewarding and Results............................................................................................................ 173 What is the idea of 'Australia'? ....................................................................................................................................................... 168 ICD and Reward.........157 Results = Training Hours = Results.............................................157 The Secret ............................................................................................ 189 xiv Copyright Michael Hewitt-Gleeson © 2004 ............................................................................................................................. 170 DAY 33 OF 37 ....................................................................................................................................................................................................................................................................................... 183 DAY 35 OF 37 ...... 163 DAY 32 0F 37................................................................................................................ 159 DAY 31 OF 37.................................................................... 170 Reward Power .............................................................................................................................................................................................................................................................................................................................................................................................................................................................................SOFTWARE FOR YOUR BRAIN Managing For Results .................................................................................................................. 160 The Dilemma........................................................................................................................................................................................................................ 160 The AFF ...........177 DAY 34 OF 37 ............................................................................................173 Who created Australia? ....................................................................................................................................................................................................................................................................................................................................................................................

F ro m thi s s i mp le p remi s e. y ou hav e rec ei v ed an SOT T hin k in g Les so n in thi s bo o k . T hi s i s y o u r in tro d u c to ry less o n . T he Sc ho o l o f T hi n k i n g ( SOT ) i s a v i rtu al s c ho o l w ho s e mi s si o n is to en ri c h the li v es o f p eo p le by help i n g them to bec o me s marter an d mo re effec ti v e thi n k ers . T hi s i s w here SOT c o mes i n . fo r the n ext 3 6 d ay s . 1 Copyright Michael Hewitt-Gleeson © 2004 . It w ill exp lai n the trai n i n g metho d o f SOT.SOFTWARE FOR YOUR BRAIN N EMO N A SC ITU R SA PIEN S A R TI F EX. The Daily Thinking Lesson E ac h d ay . No . T he mo s t p o w erfu l w ay to d o thi s i s by d ai ly tra i n in g i n Sp eed T hi n ki n g. It ac c o mp li s hes thi s go al thro u gh a s eri es o f 3 7 emai led les s o ns d esi gn ed to help y o u bec o me a s k i lled thi n k er thro u gh d ai ly p rac ti c e i n Sp eed T hi nk in g. an d o u tli n e y o u r d ai ly les s o n s c hed u le. tell y o u s o methi n g abo u t u s . The School of Thinking Explained SOT i s bas ed o n a s i mp le y et fu n d amen tal p remi s e: T he wa y yo u thi nk a b o u t yo u r c a re e r wi ll d e te rmi ne tha t c a re e r. i t fo llo w s that y o u r c u rren t c ar eer res u lts :   are a d i rec t c o n s equ en c e o f the w ay y o u hav e been thi n k i n g abo u t y o u r c areer c an be mu c h better than th ey are i f y o u c han ge the w ay y o u thi n k How do I go about changing the way I think? Y o u d o s o by up grad i n g y o u r c u rren t thi n k in g s k i lls o r ' brai n s o ftw are' . A ro u n d 2 0 -mi n u tes a d ay .o ne i s e ve r b o rn a s ki lle d thi nke r! Welcome to the School of Thinking.

  It w as the SOT w hi c h p u t ' thi n k i n g' on the c u rri c u lu m i n U S sc ho o ls . A u s trali a an d o n the i n tern et.    It w as the S OT that es tabli s hed the i d ea o f ' thi n k i n g in s tru c to rs ' fo r d i s s emi n ati n g thi nk i n g s ki lls aro u n d the w o rld . I n early 198 0 th ey w ere j o i n ed by tw o fo u n d i n g B o ard Members . It w as SOT tha t es tabli s hed the i d ea o f ' d ai ly trai n i n g' by emai l.SOFTWARE FOR YOUR BRAIN E ac h les s on exp lai ns . the p ro c es s o f u p grad i n g y ou r thi n ki n g s ki lls o r brai n s o ftw are . 1 979. Dr E ri c B i en s to ck i n New Y o rk an d A lex No ble i n Cali fo rn i a. SOT is now in its 25th year. Dai ly trai n i n g i s p ro v i d ed to members v i a emai l. It was SOT that established the CVS to BVS brain software which was later taken up and used by Jack Welch throughout General Electric.fo u n d ed the Sc ho o l o f T hin k i n g in New Y o rk o n 17th No v emb e r.Glees o n an d E d w ard d e B o n o c o. Mi c hael H ew i tt. About the School of Thinking T he Sc ho o l o f T hi n k i n g ( SOT ) is a n o n . It w as the SOT tha t help ed d ev elo p th e i d ea o f ' s i x thi n ki n g c aps ' w hic h E d w ard d e B o n o has d es c ri bed as ' the m o s t i m p o rta nt c ha ng e i n hu m a n thi nki ng fo r the p a s t 2 3 0 0 ye a rs ' . i n si mp le terms .p ro fi t. T he Sc ho o l o f T hi nki ng ha s ta u g ht ' thi nki ng ' to m o re p e o p le a ro u nd the world tha n a ny o the r s c ho o l i n hi s to ry. i n d ep en d en t s c ho o l bas ed in Melb o u rn e. 2 Copyright Michael Hewitt-Gleeson © 2004 .’ Finding a better way every day' became a GE slogan which was put up in every GE office and factory around the world. Y o u c an s tart ap p ly i n g the les s o n s s trai ght aw ay to i n c r eas e y o u r bu s i n es s p ro fi ts . i mp ro v e y ou r s c ho o l mark s o r bett er y o u r s p o rts p erfo rm a n c e.

SOFTWARE FOR YOUR BRAIN

J u s t i magi n e that y ou o wn ed the best mu s i c s ys tem that y o u co u ld get y ou r han d s o n . Imagi n e that y o u p ai d $3 0 ,0 00 fo r an amp li fi er an d an o ther $15 ,0 0 0 fo r a D VD p lay er p lu s $40 ,0 0 0 fo r the bes t s p eak ers y o u c ou ld fi nd , an d s o o n . Y ou co u ld n o w bo as t that y o u o wn ed the bes t mu s ic hard w are s y s tem in y ou r s treet, ma y be ev en the bes t i n y o u r to w n . No w , i magi n e y o u o n ly had o n e s o li tary Pats y Cli n e CD to p lay o n y o u r ultra- hi fi hard w are . T here' s n o thi n g w ro n g w i th Pats y bu t a d i et o f I F a ll T o Pi e c es an d Y o u r Che a ti n' H e a rt may b e s o mew hat l i mi ti n g w hen i t c o mes to lo n g ter m mu s i c en tertai n men t. T hes e s ame li mi tati o n s fac e u s w hen w e bo as t p o s s es s io n o f a n ec k to p c o mp u ter - a brai n - y et o n ly hav e o n e p i ec e o f thi nk i n g s o ftw are, lo g i c . In y o u r n ec k to p c o mp u ter, lo gi c i s u s efu l en o u gh fo r label li n g an d mai l- s o rti n g an d d eali n g w i th the p as t b u t i t' s n o t n ear ly en o u gh to help y o u c o p e w i th the c hallen ges o f the fu tu r e. W e d o n eed s o me mo re s o ftw are fo r o u r brai n to help u s s u rv i v e i n rap id ly c han gi n g en v i ro n men ts and i n c reas in gly c o mpeti ti v e an d s hri n k in g glo bal m ark ets . W e als o n eed mo re brai n s o ftw are bec au s e w e' re n o t hap p y bei n g s tuc k w i th w hat we hav e at p res en t. Brainpower and Intelligence B rai n p o w er i s ho w y o u u s e to o ls , li k e s o ftw are, to en han c e y o u r i n telli gen c e. T hes e to o ls are hi gher- o rd er c o gn i ti v e to o ls that help u s thi n k abo u t w hat w e s hou ld thi n k abo u t. So meti mes thi s ' thi n k i n g abo u t thi n k i n g' is c alled by c o gn i ti v e sc i en ti s ts , m e ta - c og ni ti o n. T here a re tw o mai n ty p es o f i n telli ge n c es : Data In telli g en c e an d Game In t elli gen c e. Data In tel li gen c e i s the ro le that i n fo rmati o n p lay s i n thi nk i n g. Game Intelli gen c e i s the ro le o f s trategi es , c lev e r mo v es , c lev er i d eas , p lo y s an d tri c ks that are th e

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Copyright Michael Hewitt-Gleeson © 2004

SOFTWARE FOR YOUR BRAIN p ro d u c t o f thi n k in g abo u t an d exp lo ri n g the i n fo rmati o n . Data In tel li gen c e i s o n ly n ec es s ary fo r the re lati v ely d u mb, u n thi n k i n g reac ti o n to s i tu ati o ns - W ha t d o I d o ne xt? Ga me In tel li gen c e go es a s tep fu rthe r w here th e i n d iv i du al as k s hi ms elf, W ha t d o I thi nk a b o u t ne xt? befo re as k i n g W hat d o I d o ne xt? B rai n s o ftw are i s a min d to o l w hi c h permi ts the brai n u s er to go a s tep ev en fu rther by allo w i n g hi m o r her to as k , H o w d o I thi nk b e tte r a b o u t wha t I s ho u ld thi nk a b o u t ne xt? T o o ls are i mp o rtan t fo r i n telli gen c e. T o o ls , li k e a lap to p , are n o t j us t the res u lt o f i n telli gen c e bu t they ac tu ally E NDOW i n telli gen c e o n the us er. W hen y o u gi v e s o meo n e a lap to p yo u in c reas e o r en han c e her c han c e at arri v i n g at mo re i n telli gen t mo v es . A nthro p o lo g i s ts ha v e lo ng re c o g ni sed tha t the a d v e nt o f to o l u s e a c c o mp a ni e d a m a j o r i nc rea se i n i nte lli g e nc e , o bs erv es Dan i el Den n ett, Di rec to r o f the C en ter fo r Co gn i ti v e Stu d i es at Tu fts U ni v ers i ty an d au tho r o f Co ns c i o us n es s Exp lai n ed . Co mmen ti n g o n the v alu e o f mi n d - to o ls i n d ev elo p in g the u s er' s i n telli gen c e he go es o n to s ay , T o o l u s e is a two - wa y si g n o f i nte lli g e nc e . No t o nly d o e s i t re q u i re i nte lli g e nc e to re c o g ni se a nd m ai nta i n a to o l, b u t to o l u s e CO NF E RS i nte lli g e nc e o n tho s e who a re lu c ky e no ug h to be g i ve n the to o l. T he b e tte r de s ig ned the to o l the m o re p o te nti a l i nte lli g e nc e i t c o nfe rs o n the u s e r. Cognitive Science Si n c e the 1970 s b ro u g ht th e exp lo s i o n o f the In fo rmati o n Rev o lu ti o n an d t he ri s e o f p ers o n al c o mp u ters w e' v e bec o me ev en mo re i n teres ted i n the br ai n an d ho w i t w o rk s . W ha t i s i nte lli g e nc e ? an d H o w c a n we i m p ro v e i t? are qu es ti on s bein g as k ed i n a w ho le n ew fi eld o f s c i enc e d ev o ted to thes e thi n gs c alled - c o g ni ti v e s ci e nc e . Co gn i ti v e s c i en c e i s c o n c ern ed wi th the p ro c es s es o f s e ns i ng ( s eein g, heari n g, s melli n g) ; s t o r i ng i nf o rm a t io n ( memo ry ) an d re c a ll; reas o n in g, p lan n i n g an d i n telli gen t ac ti o n . It als o i n c lu d es areas li k e A I ( A rti fi c i al In telli ge n c e) an d ro bo ti c s . In o ther w o rd s - thi nki ng - bo th i n an i mals an d mac hi n es .

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Copyright Michael Hewitt-Gleeson © 2004

SOFTWARE FOR YOUR BRAIN Li k e all hu man t rai ts - hei gh t, s tre n gth, s exu ali ty an d lo o k s etc - i n tel li gen c e i s d i s tri bu ted u n equ ally . So me p eo p le hav e mo re i n telli gen c e than y o u d o an d s o me hav e les s than y o u d o an d , o f c o u rs e, the s ame ap p li es to me. Brain software for better thinking In the c o mi n g les s o n s y o u wi ll ac qu ire all 4 n ew c o d es o f s o ftw are fo r y o u r brai n that y o u c an i mmed i ately u s e to get better p ers o n al res u lts at s c ho o l, at ho me an d at w o rk - an d als o at s p o rts . T he SOT brai n s o ftw are c o d e i s : SD N T C VSTOB VS QR H PR R T hi s 4- p art s u i te o f brai n s o ftw are i n c lu d es :

   

T he SD N T Sea rc h E n gi n e: Start- Do - N o ti c e- T hi nk T he C VSTO B VS Co gn eti c s Op erati n g Sy s tem: Cu rren t Vi ew of Si tu ati o n - T O- B etter Vi ew o f Si tu ati o n . T he QR H Sty lew are: Qu ali ty - Rec o gn i ti o n - H u mou r T he PR R Pers o n al T r ai n er: Prac ti c e- Rep eti ti o n - Rehears al.

So, let's begin ...
H ere i s a s i mp le au d i t fo r y o u to ra te y o u r o w n brai n p o w er. It w as d es i gn ed by Dr E ri c B i ens to c k w ho i s Vi c e- Pri n ci p al o f SOT i n New Y o rk . E ri c bas ed thi s c hec k li s t o n the SOT ' s Le a rn- T o - T hi nk Co u rs e b o o k a nd Ins tru c to rs Ma nu a l ( Cap ra/New 198 2 ) . H o w d o y o u rate y o u r o w n brai n p ow er? INST RU CT IO NS: A n s w er eac h o f the fo llo w i n g qu es ti o ns , s c o ri n g ei ther 3 , 2 , 1, o r 0 p o i n ts fo r eac h an s w er d ep en di n g o n y ou r o bj ec ti v e es ti mate o f ho w o ften y o u ac tu ally d o w hat i s s tated . U s e y o u r bes t gu es s o f the fo llo w i n g c ri te ri a fo r s c o ri n g: 3 - 90 % 2 - 70 % 1 - 40 % 0 - 10 % OF OF OF OF THE THE THE THE T IME T IME T IME T IME ( n early alw ay s) ( mo s tly ) ( o ften ) ( hard ly ev er)

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Copyright Michael Hewitt-Gleeson © 2004

SOFTWARE FOR YOUR BRAIN H o w D o Y o u R a t e Y ou r B rai np o we r My j u d gemen ts o f i d eas are bas ed o n the v alu e o f the i d ea rathe r than o n my emo ti o n s at the ti me. I j u d ge i d eas n o t j us t as " go o d" or " bad " bu t als o as " i n teres ti n g" i f they c an lead o n to better i d eas . I c o n s i d er all fac to rs i n a s i tu ati o n befo re c ho o s i n g, d ec i d in g o r p lan n in g. I c o n s id er all fac to rs fi rs t, befo re p i c k in g o u t the o n es that mat ter mo s t . W hen I c re ate a ru le I s ee to i t that i t i s c lea rly u n d ers to o d an d p o ss i ble to o bey . I try to s ee the p u rp o s e o f ru les I ha v e to o bey , ev en i f I d o n ' t li k e the ru les . I lo o k at c o n s equ en c es o f my d eci s i ons o r ac ti o n s n o t o n ly as they affec t me bu t als o as they affe c t o ther p eo p le. I lo o k at a w i d e ran ge o f p o ss i ble c o n s equ en c es befo re d ec i d in g w hi c h c on s equ enc es to bo ther abo u t. On the w ay to a fi n al o bj ec ti v e I es tabli s h a c hai n o f s maller o bj ec ti v es eac h o n e fo llo w i n g o n fro m the p rev i o u s o n e. T he o bj ec ti v es I s et are n ear en o u gh, r eal en o u gh an d p o s si ble en o u gh fo r me to real ly try t o reac h them . In p lan n in g, I k n o w exac tly w hat I w a n t to ac hi ev e. I k eep my p lan s as si mp le an d di rec t as p o s si ble.

I k n o w exac tly w hy I hav e c ho s en s o methi n g as a p ri o ri ty . I try to get as man y di fferen t i d eas as p o s si ble fi rs t, befo re s ta rti n g to p i c k o u t the p ri o ri ti es . I w i ll go o n lo o k in g fo r altern ati v e s u n ti l I fi n d o n e I really li k e . W hi le mo s t p eop le lo o k fo r altern ati v es w hen they are n o t

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Copyright Michael Hewitt-Gleeson © 2004

vi ew w hether I ag ree w i th i t o r n o t . T o a t rai n ed an d s k i lled thi n k er. It' s j u s t an au d i t o r c hec k li s t to help y o u take s to c k o f y o u r thi n k in g. as s es s the p ri o ri ti es . Interpretation T hi s i s NOT a s ci en ti fic tes t. thi n k i n g i s a to o l that c an b e u s ed a t w i ll an d the u s e o f thi s to o l i s p rac t i c al. get c lear abo u t th e o bj ec ti v es . I am able to s ee the o ther p ers o n 's po i n t. I lo o k fo r them d eli bera t ely ev en w hen I am s ati s fi ed . y o u p o s s ess n o ad di ti o n al brai n p o w er o ther th an the n atu ra l thi n k i n g abi li ty that mo s t p eo p le hav e. 7 Copyright Michael Hewitt-Gleeson © 2004 . R e c o rd you r sc o re . T hi s abi li ty to u s e ' thi n k i n g as a s k i ll' i s the s o rt o f thi n k i n g abi li ty that i s re qu i red to get thi n gs DO NE . that' s all! A trai n ed thi n k er c an d i rec t hi s o r her thi n k in g an d us e i t i n a d eli berate m an n er to p ro d u c e an effec t.  If y o u s c o red b etw een 3 1 an d 50 p o in ts . y o u alread y p o s s ess s up eri o r b rai n p o w er. I c o n s i d er the f ac to rs .  If y o u s c o red b etw een 0 an d 3 0 . ( No te: K eep a r ec o rd o f thi s s c o re to c o mp are res u lts at the en d o f y o u r ST C trai n i n g) . TOTA L SC OR E. B efo re mak i n g a d ec i s i o n . an d s earc h fo r p o s s i ble altern ati v es . I am ab le to tel l my s elf the re al reas o n behi n d a d ec is i o n I mak e.o f. lo o k at the c o n s equ enc es .SOFTWARE FOR YOUR BRAIN s ati s fi ed . y o u hav e better t han av era ge brai n p o w er.  If y o u r to ta l s c o re i n thi s tes t w as betw een 51 an d 60 p o i n ts . I am able to s p ell o u t th e d i fferen c es an d s i mi lari ti es betw een d i fferen t v i ew p o i n ts .

F o r tho s e w ho are w i lli n g to e xp lo re t he i d eas an d app ly the s trategi es p re s en ted i n thi s trai n i n g the rew ard s hav e been s ho w n to be u n u su ally hi gh.o ff the p ho n e c o mp an i es fo r mi lli o n s o f d o llars i n free lo n g. No d o u bt i t w on ' t b e lo n g b efo re w e read o f gen eti c hac k ers w ho amus e thems elv es by p lay i n g aro u n d i n o u r gen e p o o l.tho s e en thu s i as ts w ho en jo y exp lo ri n g the i n ti mate d etai ls o f the s ys tem.SOFTWARE FOR YOUR BRAIN NOTE: Reading these lessons I hav e d ev elo p ed thi s ' brai n trai ni ng' o v er a p eri o d o f 2 0 y ears an d wi th man y hu n d red s o f tho us an ds o f i n terac ti o ns w i th brai nu s ers all aro u n d the w o rld . C rea te t he s p ac e i n y o u r d ay to gi v e y o u rs elf ev ery opp o rtu n i ty to mak e the mo s t o f i t fo r y o u r o w n s elf an d y o u r c areer. B e s u re to n o t mi s s o u t. I hav e fo u n d that tho s e w ho are s eri o u s ly in teres ted i n acc elerati n g thei r brai n p o w er w i ll be w ell rep ai d b y the c arefu l read i n g o f thes e les s o ns and by tak i n g the ti me eac h d ay to c arefu lly thi n k abo u t y o u r o w n thi n k i n g. a k i n d o f c o gn i ti v e A IDS? W hat w o u ld i t d o to y o u ? H o w w o u ld i t affec t y o u r thi n k in g? H o w d i d y o u get i n fec ted w i th the v iru s ? W hat c o u ld y o u d o to cu re i t? E v ery tec hn o lo gy has i ts hack ers . 8 Copyright Michael Hewitt-Gleeson © 2004 .d i s tan c e c alls . T he o p p o rtu n i ty to tak e a gen u i n e qu an tu m leap i n o n e' s i n tellec tu al as s ets . c rac k i n g the c o d es an d s tretc hi n g an d t es ti n g the c ap abi li ti es o f s ys tems . W e' v e s een n u c lear hac k ers w ho ha v e d es i gn ed DIY n u c lear w eap o n s fo r s c i en c e p ro j ec ts an d w e hav e c y bers p ac e hac kers w ho ro am t he n etw o rk s fo r fu n an d p ro fi t. What if you had a virus in your brain? W hat i f i t w as a c o gn i ti v e v i ru s . T here hav e been rad i o hac k ers and c o mp u ter hac k ers an d y o u ' v e n o d o u b t read abo u t the tele p ho n e hac k ers w ho hav e ri p p ed. w hi c h i s o ffered b y thi s t rai n i n g. i s a u n i qu e o n e.

a re c o mp eten t en o u gh o r e v en w i lli n g to fu lly c o mp rehen d the o n go i n g c o n s equ en c es o f thei r an ti c s . ho w ev er.. T hes e v i ru s es are real! T hey c au s e real d o w n ti me. o ften j u s t s tart o ff by s eek i n g amu s emen t an d s ho w i n g o ff thei r s k i ll bu t s o meti mes thei r an ti c s lead to c hao s .SOFTWARE FOR YOUR BRAIN H ac k ers . tran s ac ti o ns betw een mi lli o n s of trad ers an d thei r T he mi n d bo ggles a t the hav o c tha t c a n be c au s ed i f thes e v i ru s es s p read u nc hec k ed . the re i s a v i ru s . Man y o f thei r v i ru s es to o k o ff o u t o f c o n tro l an d by n o w hav e i n fec ted m i lli o n s o f p ers o n al c o mp u ters . a b rai n v i ru s . It' s als o hi ghly d es tru c ti v e. w hi c h alread y exi s ts i n the brai n s o f man y hu man s fro m p reac hers to p res i d en ts . F ew hac k ers . real d es tru c ti o n o f d atabas es and . T hi s brai n v i ru s . i s real. that m ak es thes e c o mp u ter v i ru s es lo o k w i mp s by c o mp ari s on . real d ama ge to equ i p men t. p ers ec u ti o n s . J u s t las t c en tu ry a lo n e mo re than 2 6 mi l li o n hu man s w ere k i lled i n the w o rld w ars . rev o lu ti o n ary w ar s . Dai ly c y bertran s ac ti o n s that c an be i nfec ted by c o mp u ter v i ru s es in c lu d e:     W all Str eet d ec i s i o n s i n v o lv in g the tr an s fer o f c ap i tal i n the bi lli o n s c red i t. o r m e m e . s ometi mes . real lo s s o f li fe. It c an be arg u ed that man y o r mo s t o f thes e ev en ts w ere 9 Copyright Michael Hewitt-Gleeson © 2004 . frau d an d ev en . T he d a nge rs o f v i rus es a re j us t u nbe li e v a b le a nd the thre a t i s m o re se ri o u s tha n m o s t p e o p le thi nk. Do n ald Latham o f Co mp u ter Sc i en c es Co rp o rati o n an d a fo rmer W hi te H o u s e A s si s tan t Sec retary o f Defen c e. d ri v en b y s tro n g c u ri o s i ty .. I t' s s ed u c tiv e an d i t' s v ery p o w erfu l.c ard c u s to mers ai rli n e res erv ati o n s affec ti n g tho u s an d s o f trav elle rs mai n ten an c e an d c o mman d d ec is i o ns i n v o lvi n g hun d red s o f U S mis s i les an d o thers . c o n fli c ts . re al lo s s o f c ap i tal. d i s as ter! In rec en t y ears . s o me c o mp u ter hac k ers s tarted o u t m an i p u lati n g thei r s y s tems fo r fu n by d es i gni n g vi ru s es that rep li c ate thems elv es i n to o ther s ys tems . Y et. gen o c i d es an d rac i al c lean s in gs . p o gro ms . s ay s .

Pla to an d A ri s to tle w er e the mo s t famo u s ' thi n k i n g hac k ers ' o f thei r d ay .I lo o k c lo s ely at the c o n c ep t o f ' i n fo rmati o n brai n v i ru s es' li k e PT V.. p lay i n g aro u n d w i th thi n ki n g sy s tems w as as mu c h the rage amo n gs t an eli te g ro u p o f men i n Greec e. as p lay i n g aro u n d w i th s o f tw are s y s tems i s the ra ge amo n gs t th e hac k ers o f to d ay . Plato the TruthFreak W hen i t c o mes to ' thi n k in g' . i n hi s bo o k T he Se lfi s h Ge ne . Y et thi s bi zarre s u g ges ti o n has s o s i d e. Ideaviruses. an d w ho k n o w s fo r ho w mu c h lo n ger? T o d ay ' s hac k ers hav e han d les li k e Ac i d F re a k an d Cyb e rSa m . A t that ti me . T hes e hac k ers o f 2 50 0 y ears ago d es i gn ed fu n d amen tal thi n k i n g tec hn o lo gi es . in YOUR brain??? T hi s brai n v i ru s i s the Pla to T ru th Vi ru s ( PT V) an d c han c es are almo s t c er tai n that y o u . And. d ear br ai n u s er. Plato w as the u lti mate hac k er. So c ra tes . 2 0 0 0 .SOFTWARE FOR YOUR BRAIN i n i ti ated by p eo p le i n fec ted w i th PT V an d mo ti v ated to ap p ly thei r ' T ru th' to o thers . Y o u c an re ad hi s arti c le o n the ro le o f reli gi o u s b rai n v i ru s es i n the Sep tember 11. ar e al read y i n fec ted . 2 0 0 1 attac k o n the W o rld T rad e Cen tre . Plato ' s hand le w o u ld w ell hav e b een T ru thF re a k s i n c e i t w as he w ho i n v en ted his ' tru th' c o nc ep t .. Memes and Memeplexes In my rec en t bo o k . In t he brai n o f a CE O i t c an threat en the s u r v i v al o f the bu s i n es s . In Par t On e o f thi s tr ai n i n g y o u w i ll c o me to u n d ers tan d the v i ru s an d ho w i t affec ts y o u r li fe an d i n Par t T w o y o u w i ll fi n d o u t exac tly w hat y o u c an d o to c o n tain i t.T he X 10 Me m e p le x: Mu lti p ly Y o u r B u s i ne s s B y T e n! Pren ti c eH all. T he o the r s c i en ti fi c n ame fo r thes e i d ea v i ru s es i s ' memes ' as c o i n ed by Oxfo rd bi o lo gi s t. Ri c hard D aw k i n s .the s tran ge n o ti o n that the re i s s u c h a thi n g as ' abs o lu te tru th' . s y s tems and vi ru s es that hav e d o mi n ated W es tern thin k in g ri ght u p to the 2 0 th c en tu ry . In the brai n o f a p res id en t o r a terr o ri s t i t c o u ld u n leas h a mi s si le that s tarts the u n thi n k ab le n u c lear mad n es s that th reaten s the v ery e xi s ten c e o f hu man i ty .trac k ed W es tern p hi lo s op hers that ev en to d ay man y great mi n d s i n W es tern c o lleges an d u n i v ers i ti es hav e s ti ll n o t es c ap ed 10 Copyright Michael Hewitt-Gleeson © 2004 .

T he Pro b lem i s p res en ted i n thes e fi r s t tw o w eek s . In thes e fi rs t ten les s o n s w e' ll tak e a c arefu l lo o k a t the Plato T ru th Vi ru s : W hat i s PT V? H o w d o es i t w o rk ? W hat d o es i t d o ? W hat i s the u p si d e an d d o w n s id e o f the v i ru s ? H o w d i d the v i ru s bec o me s o v i ru len t? W ho s p read i t a ro u n d ? H o w d i d y o u bec o me i n fec ted ? W hat i s i t d o in g to y o u r brai n ? Is there a c u re? 11 Copyright Michael Hewitt-Gleeson © 2004 . T hi s trai n in g . H e w as j u s t hack in g aro u n d wi th thi n k i n g.w hi c h y o u w i ll get i n w eek s 3 thro u gh 7. It' s u n li k ely that Plato had an y i d ea o f the e xtr em e c o n s equ en c es o f hi s i n v en ti on an y mo re th an s o me o f to d ay ' s hac k ers w i ll hav e o f thei rs .SOFTWARE FOR YOUR BRAIN fro m Pla to ' s ' tru th' i d ea an d thei r thi n k in g remai n s i n fec ted w i th thi s d an gero u s v i ru s . I t i s d i v i d ed i n to tw o mai n p arts : T he P ro blem ( w eek s 1 & 2 ) an d T he So lu ti o n ( w eeks 3 to 7) .SDNT CVST OB VS QRH PRR .ST C ( Sp eed T hi n k ers Co u rs e) . It w o u ld b e a d i ffi c u lt ( b u t w o rthw h i le) p ro j ec t to c alc u late the c o s t to hu man i ty an d the s taggeri n g d es tru c ti o n c au s ed by PT V .i s p res en ted to y ou at the rate o f a les s o n a d ay fo r 7 w eek s .The Problem and The Solution. T he So lu ti o n c o ns is ts o f the s u i te o f 4 brai n s o ftw are p ac k ages .Plato ' s ' tru th' v i ru s . STC ..i t i s the d eep c o gn i ti v e p attern w hi c h w e c all PT V o r the Plato T ru th Vi ru s .

SOFTWARE FOR YOUR BRAIN Y o u ' re go i n g to fi n d that i n thes e fi rs t tw o w eek s w e' l l be d eali n g head . o f c o u rs e. It' s s to p pi n g yo u fro m rap i d ly d ev elo p i n g y o u r intellec tu al c ap i tal. T hi s . No w . In memeti c thi n k i n g thi s is c alled m em e ti c d i ss o na nc e . Y o u w o u ld begi n to exp eri en c e c o gn i ti v e di s s on an c e. tho u gh y o u tho u ght the ea rth w as flat. s up p os e so meo n e c alled F red c o mes alo n g and s ay s . y o u n o t o n ly beli ev ed the ear th w as f lat bu t y o u als o PT Vbeli ev ed y o u r fla t e a rth v i ew w as a b s o lu te ly ri g ht. No . Co gn i ti v e d i s s on an c e is i n teres ti n g b ec au s e i t refe rs to w hat hap p en s i n y ou r br ai n w hen i n fo rmati o n i s p res en ted to i t w hi c h do es n ' t s eem to fi t. F o r examp le. as y o u fo llo w ed the ev i d en c e F red p res e n ted . It' s als o y o u r bi gges t c o g ni ti v e i nhi b i to r. J u s t s up p o s e y o u r b rai n w as a hap p y c o . y o u mi ght fi n d y o u r v i ew ev o lv i n g fro m fla t e a rth to ro u nd e a rth. j u s t s u pp o s e the c u rren t s tate o f i n fo rmati o n i n y o u r brai n ( the balan c e o f memes ) w as s u c h that y o u beli ev ed the ea rth w as fla t. the term c o g ni ti v e d i ss o na nc e is o ften u s ed . o n the o the r han d . then y o u mi ght hav e a d o s e o f 12 Copyright Michael Hewitt-Gleeson © 2004 . y o u w ere n o t s u p ers ti ti o u s ly c o mmi tted to that v i ew y o u mi ght o n ly exp eri en c e a mi ld c as e o f c o gn i ti v e d i ss o n anc e. If.o p erati v e o f fla t e a rth memes . s eems n aiv e to us n o w bu t n o t lo n g ago mo s t s mart peo p le s aw thi n gs thi s w ay . Cognitive Dissonance: From Flat Earth to Round Earth In c o gn i ti v e s ci en c e. If. T hen . the e a rth i s ro u nd! an d tri es to exp lai n to y o u w hy y o u s ho u ld c han ge y ou r v i ew . It' s c alled PT V o r the Pl ato T ru th Vi r u s .o n w i th the bi gges t o bs tac le that m ay p rev en t y o u bei n g a s p eed thin k er.

Gali leo t ho u ght o f hi ms elf as a d ev o t ed Catho li c . af ter a lo n g tri al . na m e ly. No t o n ly that. T he p o p e d emand ed that he b e to rtu red i f he d id n o t o bey : T he s a id Ga li le o i s i n the j u d ge m e nt o f the H o ly O ffi c e v e he m e ntly s u s p e c te d o f he re s y. o f ha v i ng b e li e ve d a nd he ld the do c tri ne whi c h i s fa ls e a nd c o ntra ry to the Sa c re d a nd Di v i ne Sc ri p tu re s tha t the su n i s the c e ntre o f the wo rld a nd d o es no t mo v e fro m e a s t to we s t. n o w 70 y ears o ld . W hen he d emo ns trated thi s . U rban VIII .SOFTWARE FOR YOUR BRAIN s tro n g c o gn i ti v e d i ss o n anc e. On 2 1 J u n e. In 163 3 . H e ar gu ed that i t p res en ts n o c hallen ge to fai th th at bo th n atu r e an d the bi ble are d i v i n e texts an d c an n o t c on trad i c t o n e an o ther. s o s tro n g that i t mi gh t be eas i er to bu rn F red at th e s tak e than to c han ge y o u r v i ew fro m f la t e a rth to ro u nd e a rth. 13 Copyright Michael Hewitt-Gleeson © 2004 . s i c k and c o mp letely bli n d . tak i n g ti me o ff fro m c an n i b ali s in g the Co lo s s eu m to bu i ld his B arberi ni p alac e. w as fo rc ed by the p o p e to mak e the ard u o u s j o u rn ey to Ro me to s tan d tri al fo r ' heres y ' . a nd i s no t the c e ntre o f the wo rld . Gali leo had c o n s tru c ted hi s teles c o p e to s ho w ho w th e ea rth rev o lv ed abo u t the s u n an d n o t the s u n aro u n d the earth. Ga li leo n o w had p ro o f. he w as b u lli ed and ac tu ally fo rc ed i n to c o v eri n g up his ev i d en c e. Gali lei Gali l e o . So me p eo p le had s u c h a s tro n g d o s e o f c o gn i ti v e di s s on an c e that they fo rc ed Gali leo to hi s kn ees an d mad e hi m w i thd raw hi s ev i d en c e an d rec an t hi s d is c o v ery . man y hi ghly i n telli gen t p eo p le ev en refu s ed to lo o k thro u gh t he te les c o p e. the bri l li an t 17t h c en tu ry mathemati c i an . s o fri ghten ed w ere they o f w ha t they mi gh t s ee. The Father of Modern Science T hi s k in d o f thi n g i s n o t j us t a s i lly sto ry bu t ac tu ally d o es hap p en . Si nc e Co p ern i cu s adv an c ed thi s hy p o thes i s i t had c au s ed great c o n tro v ers y . ac c u s ed Gali leo o f c au s i n g " the great es t s c an d al i n Chri s tend o m" fo r c o n trad i c ti n g the Sc ri p tu res . Ga li leo . he w as fo u n d gu i lty o f heres y . by th e In qu i s i ti o n . On e o f the mo s t n o to ri o u s examp les w as that o f the F ather o f Mo d e rn Sc i en c e. H e ar gu ed that the bi ble w as n o t a s c i en ti fi c text an d that w e s hou ld n ot exp ec t i ts ' sc i en ti fic s tatemen ts ' to be tak en li teral ly .

e arli e r d raf ts o f thi s trai n i n g w ere mo re p ro v o c ati v e i n to n e an d p ro bably to o mu c h s o . di fferen t bac k gro u n d s . So I s ou ght the o p i ni o ns o f a fai rly w i d e ran ge o f brai n u s ers . a v i ew w hi c h i s en o u gh to mak e hi m a fo u n d i n g father o f the s c i en ti fi c metho d . s o n o f the la te Vi nc e nzo Ga li le a . to thei r ev e rlas ti n g s hame . Dosage of Dissonance It may be that s o me o f the materi al i n this trai n in g gi v es y o u a c ertai n amo u n t o f c o gn i ti v e d is s on an c e. the o ld man k n el t befo re the p o p e an d mad e hi s c o n fes s i o n: I.SOFTWARE FOR YOUR BRAIN W eary an d bro k en . th e Vati c an brai n u s ers fin ally fo rg a ve Gali leo fo r le tti n g the s u n o u t o f the c lo s et. o n the o ther han d . . they c ho s e to abu s e an d b u lly an o ld man rathe r than to c han ge thei r o w n mi n d . H e tri ed to s ho w th at i t w as i mp o rtan t to c o n s i d er the v alu e o f n ew o bs erv able p hen o men a as a w ay o f es c ap in g fro m w eak t ru ths an d mo v i n g to bette r o n es . b y the tri al o f J es u s befo re Pi lat e. a g e d s e ve nty ye a rs . W hat i s fin e fo r s o me read ers an d is j us t en o u gh to help them to o p en up thei r mi n d wi ll.. Ga li le o . be to o s tro n g fo r o thers an d c au s e them to c lo s e d o w n . H e ad v o c ated th e i d ea tha t " T he B o o k o f Na tu re" i s w ri tten i n mathemati c al c ha rac te rs . m u s t a lto g e the r ab a nd o n the fa lse o p i ni on tha t the s u n is the c e ntre o f the wo rld a nd i m m o b i le . T he u n i v ers e w hi c h Gali leo o bs erv ed at the en d o f hi s teles c o p e to tally d w arfed th e o n e that p eo p le w er e s eei n g w i th thei r o rd i n ary v i s i o n . F lo re nti ne . T he c o gn i ti v e d is s on an c e en d u red s o s tro n gly that i t w as o n ly i n 1993 ( after a 12 y ear Po n ti fi c al Co mmi s s i o n! ) that. in p o i gn an c y . Gali leo w as a bri lli an t mathem ati c i an an d a p i o n eer o f s ci en c e w hi c h tries n o t to rely o n s u p ers ti ti o n . I s u p p o s e. Ro man brai n u s ers exp eri en c ed s uc h c o gn i ti v e d is s on an c e fro m Gali leo ' s d i s c ov eri es that. It i s d i ffic u lt to d es i gn the i d eal d o s age o f d i ss o n an c e. B etter l ate th an n ev er. 14 Copyright Michael Hewitt-Gleeson © 2004 . ec c les i as ti c al. i n a belated bu rs t o f Ch ri s ti an c hari ty . d i fferen t p ro f es s i o n s . T he 17th c en tu ry . s u p ers ti ti o u s . H i s tri al w as a grav e an d s o lemn mi les to n e i n the hi s to ry o f the Chu rc h o n ly s u rp as s ed .d i fferen t ages . d i ffe ren t c u ltu res . F o r examp le.

d ear brai n u s er. A t the en d o f the d ay . 15 Copyright Michael Hewitt-Gleeson © 2004 . T han k s to them i t' s a bett er trai n i n g c o u rs e b u t the fau lts an d mi s tak es y ou may fi n d are s ti ll mi n e.SOFTWARE FOR YOUR BRAIN A fter r ec ei v i n g the gen ero u s an d v alu able feed bac k o f hu n d red s o f read e rs ( es p ec i ally that o f my father w ho w as the fai res t man I ev er me t) I c o mp letely rew ro te t he tr ai n i n g an d tri ed to fi nd a better balan c e betw een the i n fo r mati o n I hav e left i n an d the i n fo rmati o n I hav e left o u t . my o w n go al fo r thi s trai n i n g has alw ay s been to gen er ate en o u gh c o gn i ti v e d i s s on an c e to mak e i t i n teres ti n g read i n g b u t n o t s o mu c h as to c lo s e y o u r mi nd .

SOFTWARE FOR YOUR BRAIN

Plato ' s o ri gi n al i d ea w as that ther e IS s u c h a thi n g as a bs o lu te tru th. Plato ' s ' tru th' i d ea ( li k e all hi s i d eas ) w as a p ro d u c t o f hi s i magi n ati on . H e w as the y o u n ger fri en d o f So c rat es w ho m he ad mi red gr eatly an d w ho w as als o hi s men to r. It w as So c rat es w ho i n v en ted the i n terro gato ry s ty le o f argu men t i n v o lv in g s tri n gs o f qu es ti o ns s eekin g ei ther a Y E S o r NO res p o n s e. It' s an o ld d i n os au r k n o w n as the So c rati c Meth o d bu t i t s ti ll s u rv i v es i n o u r legal s y s tem an d c o u ld be s een o n T V s ho ws li k e LA Law an d the O. J . Si mp s o n tri al. B o th So c rates an d Plato b ec ame tw o o f the gre ates t thi n k i n g hac k ers i n W es tern hi s to ry . T o me , o n e o f th e mo s t fas c i n ati n g o f P lato ' s w o rk s i s Sy mp o s i um bec au s e i t' s an i ns i ghtfu l ac c o u n t o f ho w i t all be gan at a ty p i c al d i n n er-p arty bac k i n A then s , aro u n d 40 0 B C, w i th Plato , S o c rates an d a few fri en d s . Sym p o s i u m is w i tty , en tertai n i n g an d s ho w s ho w thei r d i s c us s i on s and banter, lac ed w i th mu c h w in e an d b aw dy go s si p , p ro d u c ed a s mall c o llec ti o n o f thi nki n g p lo y s , c o n c ep ts , s o ftw are an d v i ru s es that, amazi n gly , hav e d o mi n ated W es tern thi n k i n g ri ght u p to the 2 1s t c en tu ry . Mo s t d es tru c ti v e o f all th es e i n v en ti on s has been the Pla t o Tru t h Vi ru s . In the W es tern w o rld , Pl ato i s rec o gn i s ed as the o n e w ho p u t thin k in g o n the map . Plato fi gu r ed that the mo re o n e tho u ght abo u t matters an d the mo re o n e tri ed to d i s c ov er an d u n d ers tan d thei r tru e es s en c e o r fo rm, the mo re i n s i ghts o n e c o u ld exp eri en c e. B u t he als o d ec i d ed ( and thi s i s the k i ller) that thi n k i n g w as NOT an o p en - end ed p ro c es s . Plato fi gu red there mu s t be a fi n i te en d to a thi n k er' s relen tles s s earc h fo r mean i n g, an u lti mate d es ti n ati on to a thin k er' s effo rts , s o he c alled that d es ti n ati o n o b j ec ti v e ' tru th' . U h- o h! B i g mis tak e! !

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Copyright Michael Hewitt-Gleeson © 2004

SOFTWARE FOR YOUR BRAIN

T o d ay , 2 ,50 0 y ears la ter , mu c h o f W es tern s o c i ety s ti ll behav es as tho u gh the re ac tu ally such a thi n g as abs o lu te tru th. So meho w o bli v i o u s to real w o rld c o n s equ en c es , man y W es tern u ni v ers i ti es an d c o lleges are fu ll o f d i s c u ss io n s abo u t ' tru th' , ri ght' , ' w ro n g' , ' go o d ' , ' ev i l' , ' ho n es ty ' , ' j us ti c e' and s o o n . T hi s all s pi lls o u t i n to s o c i ety s o that B i g Go v ern men t, B i g Reli gi o n , B i g B u s in es s , B i g B ro ther an d o ther g ro u p s in v o k e thes e ' abs o lu te tru ths ' as the bas i s fo r thei r p o li c i es an d the j u s ti fic ati o n fo r thei r ac ti o n s - s o o ften w i th ho rri fi c c o n s equ en c es . T he tro u b le w as that o n c e Plato had i n v en ted hi s tru th c o nc ep t, i t exi s ted . Su bs equ en tly , w hen o ther p hi lo s o p hers o r theo lo gi an s c ame alo n g Plato ' s in v en ti on i n fec ted thei r i d eas li k e a v i ru s - an d s o w e n ame the v i ru s afte r hi m, t he Pla t o Tru t h Vi r u s o r PTV. Grad u ally th e ac ti v i ty o f thi n k i n g c ame to be s u bv ert ed by the i n s i d i o us tru th v i ru s . So me thi n k ers i n ev i tab ly c lai med to hav e fo u n d ... T he T ru th. PT V, the t ru th v i ru s , b egan to i n fec t the thi n k er' s s et o f i n tellec tu al c lai ms an d s o w e s ee a n u mber o f p hi lo s o p hi es an d d o c tri n es an d mo v emen ts that c lai med to hav e d i s c ov ered a b s o lu te tru th an d gav e n o ti c e o f fi li n g t hei r c l ai ms : Sto p lo o k i n g! ... W e hav e the tru th! ... W e are ri ght, y o u are w ro n g! ... W e are go o d , y o u are ev i l! ... B eli ev e i n the tru th o r be d amn ed! ... T he tru th i s o n ou r s id e! ... W e k n ow w hat' s ri ght! Do w hat w e tel l y o u , o r e ls e! ... Cru s h the i n fi d el! ... K i ll th e u n beli ev er! My-Teacher-is-Right-and-Your-Teacher-is-Wrong T he p ro b lem fo r the o bs e rv er i s the n u mber o f c o n fli c ti n g c lai ms o f o w n i n g a b s o lu te tru th an d u ni q u e ri g htne s s . T he s e d u c ti v en es s o f PT V i s als o w hat ma k es i t s o d es tru c ti v e an d d ead ly: ev ery o n e w ants to be the o n e w ho has T he T ru th. T herefo re, ev ery o n e i n fec ted w i th the v i ru s c laims to be u n i qu ely ri ght an d that' s where the c arn age begi n s . F ro m ti me to ti me teac he rs li k e B u dd ha, J es u s an d Con fu c iu s hav e emerged i n the d i fferen t c u ltu res o f the w o rld . Mo s t p eo p le are relati v ely free o f PT V an d s o man y hav e ben efi ted fro m t hei r te ac hers ' mes s ages o f go o d w i ll. H o w ev er, the re a re tho s e w ho s eek p o w er o v er o th ers .

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Copyright Michael Hewitt-Gleeson © 2004

SOFTWARE FOR YOUR BRAIN

Sad ly , thes e g reat teac he rs are o f ten u p s taged by greed y PT V- i n fec ted fr an c hi s ees w ho c lai m to hav e exc lu s i v e ri ghts o n thei r teac he r' s i n tellec tu al p ro p erty . W ho c an blame the o ri gi n al teac he rs fo r t he s i c k n es s o f thei r fo llo w ers ? So o ften , i n the n ame o f p eac e an d go o d w i ll, i n fec ted fo l lo w ers fi g ht w i th a s i c k rage an d bu rn i n g hatred . T he b rai n v i ru s s o d i s to rts the o ri gi n al mes s age that i t w o u ld be u n rec o gn i s ab le to the o ri gi n al mes s en ger. Peo p le hav e b ec o me mo re i n teres ted i n the ' tru th s tatu s ' o f the mes s age than the mes s age i ts elf. Pe rhap s i t i s mo re i mp o rtan t to be an ' ef fec ti v e fo llo w e r' t han to be a ' ri ght fo llo w er' . Truth 'R' Us H ere i s s mall s amp le o f PT V- i n fec ted c lai ms w hi c h hav e lo n g s i nc e u ps taged tho s e c lai ms mad e by the o ri gi n al teac her: Christian Science: ... i s u ne rri ng a nd Di v i ne ... o u t s i d e o f Chri s ti a n Sc i e nce a ll is va g u e a nd hyp o the ti c a l, the o p p o s i te o f T ru th. Seventh-Day Adventists: the Ge ne ra l Co nfe re nc e o f Se v e nth-Da y A d v e nti s ts is the hi g he s t a u thori ty tha t Go d ha s u p o n e a rth. Jehovah's Witnesses: ... a lo ne a re Go d 's tru e pe o p le , a nd a ll o the rs wi tho u t e xc ep ti o n a re fo llo we rs o f the De v i l ... A t A rm a g ed d o n a ll o f ea rth' s i nha b i ta nts e xc e p t Je ho v a h's W i tne s s es wi ll b e wi p e d o u t o f e xi s te nce . Mormons: T he re i s no sa lv a ti o n o u ts i de the Chu rc h o f J e s us Chri s t o f La tte r- Da y Sa i nts ... e v e ryb od y, u nle s s the y re p e nt a nd wo rk ri g hte o u s ne s s , wi ll b e d a m n e d e xc e pt Mo rm o ns . Christadelphians: No ne b u t Chri s ta d e lp hi a ns c a n be s av e d . Islam: Mo ha m m e d is the m es se ng e r o f Go d ... the la s t, a nd fi na l e xp o ne nt o f Go d ' s m i nd , the s e a l o f the p ro p he ts . The Divine Light Mission:

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Copyright Michael Hewitt-Gleeson © 2004

SOFTWARE FOR YOUR BRAIN T he Gu ru Ma ra ha j Ji a lo ne ha s the key to the kno w le d g e o f the s o u rce o f Go d . The Unification Church: O nIy the Lo rd o f the Se c o nd A d vent, the Re v e re nd Su n Myu ng Mo o n, wi ll b e p o we rfu l e no u g h to c o m p le te the res to ra ti o n o f m a n to Go d . (Krishna Consciousness: Di re c t lo v e fo r the Lo rd K ri s hna , i n the fo rm o f c ha nti ng , s i ng i ng a nd d a nc i ng , i s the b e s t wa y to ri d the s ou l o f i g no ra nc e . Church of Scientology: It i s o nly thro u g h the e xe rc i s e o f the p ri nc i p le s o f Di a ne ti c s tha t the re is re a l ho p e fo r ha p p i ne s s i n thi s li fe ti m e a nd the e v e ntu a l- fre e i ng o f the s o u l fro m d eath. The Children of God: No p o we r i n the wo rld c a n s ta nd a g ai ns t the p o we r o f Da v i d . ( T hi s refers to Dav i d B erg, the s ec t' s lead er) . Catholic Church: No o ne c a n b e s a v e d wi tho u t tha t fa i th whi c h the H o ly, Ca tho li c , A p o s to li c , Ro m a n Chu rc h ho ld s , b e li e ve s a nd te ac he s ... the O ne T ru e Chu rc h e s tab li s he d o n e a rth b y J e s us Chri s t ... to who m a lo ne i t b e lo ng s to j u d g e the m ea ni ng a nd i nte rp re ta ti o n o f the H o ly Sc ri p tu re s . T hes e extrav a gan t c lai ms w o u ld be r ej ec ted by mo s t exp eri en c ed ad u lts alo n g w i th s i mi lar c lai ms mad e by d o o r- to - d o o r s ales men an d o thers . T he p ro b lem i s that th ey are o ften p ro gram med i n to the brai n s o f v ery y ou n g c hi ld ren befo re thei r mi n d s are s u ffi c i en tly i mmu n e to rej ec t them. It may b e tha t the s c ale o f thi s k i n d o f c o g ni ti v e a b us e mak es o ther fo rms o f c hi ld abu s e p ale i n to i ns i gn i fic an c e by c o mp ari s o n o f n u mbers . In s p i te o f thes e c o rp o rate c lai ms an d the c o n s equ en c es they hav e c au s ed to mi lli o n s , mo s t memb ers o f thes e gro u p s bec o me les s i n fec ted w i th PT V as they gro w o ld er. Mo s t o f the fai th fu l are p eo p le o f gen u i n e p eac e w ho qui etly go abo u t thei r bu s i n es s . T hey try to li v e b y thei r c re ed s w i tho u t bo theri n g o the rs at a ll . T he s i len t maj o ri ty are n o t the v i llai n s , s o o ften they are th e v i c ti ms , to o . If ther e w ere ev er s u c h a thi n g as a bs o lu te tru th, by i ts o w n d efi ni ti o n , there c o u ld

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Copyright Michael Hewitt-Gleeson © 2004

tw o gro u p s . So . w hi c h tru th i s the ' tru e' t ru th? A s a p hi lo s o p hi c al p i ec e o f games man s hi p . PT V i n ev i tably s erv es to u n d ermi ne the d o c tri n e i t w as o ri gi n ally mean t to rei n fo rc e. thi s c o v etin g o f the label o f a b s o lu te tru th i s n o t li mi ted to reli gi o u s d o c tri n es . an d ev en ec on o mi c theo ri es . s to ri es . theo ri es an d hy p o thes es to exp lai n an d mak e c oheren t an u n exp lai n able w o rld .W es tern s o c i eti es . Rep lac e tw o p eo p le w i th tw o fami li es . It has been es ti mated tha t j u s t las t c en tu ry alo n e mo re than 2 6 mi lli o n W es tern ers hav e been k i lled by PT V. bu s i n es s .SOFTWARE FOR YOUR BRAIN o n ly be o n e a bs o lu te tru th. No thi n g o d d abo u t that. tw o reli gi o n s o r tw o n ati o n s an d thi s p ern ic i o us tru th v i ru s c an be p ass ed on to eac h su c c es si v e gen erati o n an d the fi ghti n g an d p ers e c u ti o n c an c o n tin u e fo r hu n d red s o f years . W e k n o w n o w that o n c e the thin k i n g effo rt s w i tc hes to d efen c e an d s u pp o rt. A t fi rs t. T w o p eo p le c an . ( as i t mu s t i f a d o c tri n e i s fro zen as a bs o lu te tru th) fu rther gro w th an d c reati v e d ev elo p men t are d i sc o u raged . Theories and Hypotheses It d o es s eems to be a g en u i n e. o f c o u rs e. i f eac h v i ew p o i n t i s i n fec ted w i th PT V . ad d i n g PT V s eemed to mak e a s et o f i n tellec tu al c lai ms o r d o c tri n es s u p eri o r to tho s e th at w e re n o t abs o l u te. PT V c an k eep them fi ghti n g an d bu lly i n g eac h o ther fo r s o me ti me. It may be tha t P lato ' s tru th v i ru s h as d o n e mo re d amage to W es te rn c i v i li s ati on than an y hu man thi n ki n g d ev i c e ev er i n v en ted . T he tr u th begi n s to los e i ts c red i bi li ty as i t begi n s to lo s e i ts relev an c e an d i ts effec ti v en ess . T hi s d o es n o t i n c lud e s i mi lar v i ru s es that may in fec t n o n . s o c i o lo gi c al. bu t ti me has s ho w n the o p p o s i te to be t he c as e. legi ti mate an d u n i v ers al n eed o f the hu ma n mi n d to c reate my ths . hav e tw o d i fferen t p o i n ts o f v i ew . B u t. Myths. altho u gh the la tte r hav e fa lle n o n hard ti mes lately . tw o c o mmu n i ti es . i f eac h beli ev es hi s v i ew p o i n t is u ni q u e ly ri g ht. 20 Copyright Michael Hewitt-Gleeson © 2004 . bu t s p i lls o v er i n to p o li ti c al.

In an attemp t to p erfo rm thei r fu n c ti o n o f mak i n g s en s e o u t o f c hao s . am I telli n g y o u abo u t th e mo v i e. Y o u r v i ew o f a s i tu ati o n i s a c o gn i ti ve p hen o men on . In a s i tu ati on .go er . i s s he w ri ti n g abo u t her u nd e rs ta nd i ng o f the mo v i e? No te the d i s tin c ti o n . In mo v i es . my ths an d s c i en ti fi c theo ri es w o rk on the s ame p ri n ci p le. T he v i ew that w e hu mans bu i ld o f o u r w o rld i s alw ay s a p ro d u c t o f o u r i magi n ati o n . T he v i ru s. y o u r exp eri en c e o f the s i tu ati o n i s an elec tro .c hemi cal ev en t w hi c h tak es p lac e i n y o u r brai n . I lo v e mo v i es . T he PT V.i mp ai red brai n may be u n ab le to d i s ti n gu is h b etw een i ts p aro c hi al exp eri en c e an d that o f o the r br ai n s . T here i s a d i s ti n c ti on an d i t i s a c ru c i al o n e. am I tel li n g y o u abo u t my exp erien c e o f the mo v i e? W hen a mo v i e c ri ti c w ri tes abo u t a mo v i e. o r. I am a regu la r mo v i e. i s s he w ri ti n g abo u t the mo v i e. T he p hras e ' y o u r e xp e rie nc e o f the s i tua ti o n' i s i mp o rtan t bec au s e i t p oi nts to the u n i q u en es s o f y o u r u nd ers tan d in g o f the s i tu ati o n . O the rs late r s ai d i t' s an elec tro s tati c p hen o men o n . Others i n the s i tu ati on w i ll als o hav e thei r o w n u n i q u e exp eri en c e o f it.SOFTWARE FOR YOUR BRAIN Examples:   W hen fri ghten ed by a thu n d ers to rm s o me thi n k ers exp lain ed i t as a bu rs t o f Zeu s ' an ger. W here el s e d o y o u get s u c h en o rmo u s lev erag e o f v alu e? W hen I tell y o u abo u t a rec en t mo v i e I hav e s een . I' m n o t s u re w hi c h i s w o rs e. PT V i s a p ro bl em bec au s e i t c an d i s to rt the ho s t brai n ' s abi li ty to mak e thi s d i s tin c ti o n . o r . Bores and Bullies T he s i c k b rai n c an c au s e p eo p le to bec o me bo res o r bu lli es . tho u s an d s o f talen ted p eo p le s p en d tho u s an d s o f ho u rs an d mi lli o n s o f d o llars to c reate a p ro d u c t that I c an en j o y fo r $ 15 . A n i lln ess c an be s een by so me as a v o o d o o s p ell o r by o thers as a v i ral i n fec ti o n . W hi c h i s ri ght? F o r examp le .i n fec ted brai n thi n k s i ts experi en c e i s u ni q ue ly ri g ht. I fi n d mo v i es to be gre at v alu e. 21 Copyright Michael Hewitt-Gleeson © 2004 .

s ty le s ales ra lli es . n o t b ec au s e o thers are i n teres ted bu t bec au s e PT V mak es the m as s u me o thers are i n teres ted . that i t' s no w to o as hamed to men ti o n i t' s o w n n ame to n ew p ro s p ec ts .lev el s o ap c o mp an y has s o bo red the mark etp lac e w i th i ts PT V. So mu c h ti me. o n e la rg e. 22 Copyright Michael Hewitt-Gleeson © 2004 . F o r examp le. B y c reati n g exp lan ati o n s to fi ll i n the gap s w hen n eed ed . o r d eman d o thers to share thei r ' u n i qu ely ri ght' exp eri en c e o f a s i tu ati o n . PT V.ri d d led trai n in g p ro p agan d a an d Nu rembu rg. I t c an as s u me o thers w an t " to s hare" w hen they d o n o t.i n fec ted s ales d o c tri n es . Can y o u i magin e a c o mp any ac hi evin g a s tate o f affai rs w he re they are ac tu ally fri ghten ed o f thei r o w n n ame! W ell. Or. that i t' s #1 c o mp eti to r s u ed i t fo r d amag es F OU R T IME S an d w o n eac h ti me. PT V c an w rec k a bus i n es s lik e thi s . PT V c an c au s e a brai n u s er to n eed . the br ai n help s to k eep s u s men tally s table. w an t. p eac e an d p ro du c ti v i ty has been w as ted by n aggi n g bo res an d ti res o me bu lli es . T he i n fec ted brai n c an c aus e behav i o u r that ev en e mp lo y s p res s u re. Do n o ti c e t he d i fferen c e. It c an c au s e brai nu s ers to au to mati c ally as su me that o ther b rai n u s ers are ali gn ed to thei r u n i qu e i n teres ts w hen they are so u n li k ely to be. Man y c o mp an ies trai n thei r s ales p eop le to bec o me bo res w ho an n o y thei r p ro s p ec ts an d p rev en t them fro m ev e r bec o mi n g c u s to mers . thi s c o mp an y s o c on tami n ated the mark etp lac e i n A meri c a w i th i ts s p o o ky tri c k s . the hu man b rai n i s an exp lan ati o n . c o erc i o n o r fo rc e to f ri ghten o r bu lly o ther b rai n u s ers to to e the li n e. Its s ales agen ts are s o embar ras s ed they w o n ' t ev en ad mi t w hat bran d they s ell. T hi s w i ll alw ay s be a u s efu l p ro p erty o f the hu man brai n . Y es .man u fac tu ri n g mec han is m bu t that' s n o t the s ame thi n g as e xp lai n i n g.SOFTWARE FOR YOUR BRAIN T he b o ri n g brai n u s er i s o n e w hos e behav i o u r i s w eary in g to o thers bec au s e he o r s he c an n o t s to p thei r ted i ou s . mu lti . It w o u ld be i n teres ti n g to meas u re the p ro fi ts lo s t to s hareho ld ers w ho hav e n o i d ea w hat they ar e lo s i n g d u e to man agem en t' s arc hai c . It p ro ba bly c o mes as n o s u rp ri s e that les s than 2 % o f thei r s ales agen ts ev er m ak e a p ro fi t. en thu s i as ti c talk abo u t thei r o w n i n teres ts an d exp eri en c e. effo rt.

c lu tc hi ng the i r hym ns a nd i nv o c a ti o ns . " T he re li g i ou s fa na ti c i s far wo rs e tha n the p o li ti c a l fa na ti c . So me beli ev e that reli gi o u s extremi s m i s a g reate r d i s eas e than p o li ti c al e xtremi s m.. the d e v o te es . o r. o r i n s e v e ra l g od s. i n t he p o we r o f fa i th to he a l. s o m e thi ng to o ffe r the m a ki nd o f d i g ni ty a nd p o we r i n the m i d s t o f i nd i g ni ty a nd i m p o te nc e . be li e v i ng . the T rue Be li e ve rs . s o me thi ng to a ss u ag e the i r fe a r o f the u nc o ntro lla b le . s o m e thi ng to e xp la i n the u ne xp la i na b le . the wo rs hi ppe rs . Co mmen ti n g o n the d amage b ei n g d o n e by reli gi o u s extremi s ts to the A u s trali an Labo u r Pa rty . the mu c h. p e rfo rmi ng the i r s a c ri fic e s b u t. B e li e ving i n the s o u l. B e ca u se the y a re ri g ht.res p ec ted fo rmer P ri me Mi n i s ter o f A u s trali a. B en Chi fley . W hat i s n o t healthy o r n o rmal bu t i s a v ery d an gero u s c o g ni ti v e d i se a se is the c o n d i ti on o f the T ru e B eli ev e r. p erhap s . s o m e thi ng i nta ng i b le . bei n g a thi n k er. thi n k ers ar e OK bu t T ru e B eli ev ers a re NOT OK . o the rs a re wro ng . the y a re . u n beli ev er? " It i s d i ffi c u lt to i magi n e a mo re d an ge ro u s men tal c o n d i ti on . hav i n g a healthy c u ri o s i ty i s a no rmal p art o f the fu n c ti o ni n g o f a healthy hu man brai n ." In the P ref ac e o f hi s b o o k . i n e te rna l fo rg i v e nes s . Se e ki ng so m e thi ng b e yo nd the m a te ria l. a b o ve a ll. the i de a li s ts o f hu m a nki nd .. " My d o c tri n e i s go o d an d y o u r d o c tri n e i s ev i l" . i n li fe a ft e r d ea th. the p i lg ri m s . Le t u s no t m oc k the T ru e Be li e v e r fo r the i r i de a li s m . T he T ru e B e li e ve rs . o n c e s ai d . Bu t wa tc h ou t fo r them . T he s y mp to m o f the T ru e B eli ev er i s t he c o llo qu i al an d v ery c ri p p led v i ew p o i n t that s ay s : " I hav e the tru th" . the e v a nge li s ts . T he y a re a nd a lwa ys ha v e b ee n. he re the y co m e ... " My p o lic y i s the tru e p o lic y " . i n d e m o ns .the y c a n b e d a ng e ro u s . c ru s a d e rs ra the r tha n c o m p ro m i se rs . the c o nte m p la ti v e s . i n a s s o rte d va ri e ti es o f he a ve n a nd he ll. In pop p s yc ho lo gy terms .. ( Methu en 198 6) P eter B o w l er w arn s : H e re the y c o me . the fa na ti c s . B e li e v i ng i n Go d . s o me thi ng to c o m p e ns a te the m fo r the u na c ce p ta ble . Co m b a ti ve p e o p le..SOFTWARE FOR YOUR BRAIN T hi n k in g. b y na tu re . i n e te rna l p u ni s hm e nt. wi d e -e ye d a nd e a rne s t. o b se rv i ng the i r ho ly c o m m a nd m e nts a nd ta bo o s . T he s i nfu l m u s t b e 23 Copyright Michael Hewitt-Gleeson © 2004 . o r e v e n a g o d d es s o r two . to m o v e m o u nta i ns . " W asn ' t I luc k y to be bo rn in to that T ru e Reli gi o n an d n o w w hat are w e go i n g t o d o abo u t y o u .

p a i ns ta ki ng ly 24 Copyright Michael Hewitt-Gleeson © 2004 . rec en t w o rld ' s head li n es w ere fi lled w i th s to ri es abo u t a gro u p i n J ap an w ho s e id eas are v ery mu c h i nfec ted w i th the tru th v i ru s . the n u mber o f E u ro p ea n s w ho d i ed o r w ere k i lled as a res u lt o f the Cru s ad es i s p u t at ap p ro xi mately fo u r mi lli o n .ad v i se d to s e t u p s ho p i n Pa le s ti ne o r Be lfa s t. i nv a ria b ly the se se c ts a re sing le d o u t fo r the m o s t ru thle s s p e rse c u ti o n a t the ha nd s o f the T ru e B e lie v e rs . F o r examp le. p ri s o n o r fi n an c i al ru i n .0 0 0 bu rn ed i n effi gy  2 90 . the m o re b e ne vo le nt a nd to le ra nt le a v e i t to the i r Go d to p u ni s h the u nb e li e v e r wi th e te rna l to rm e nts a fte r d e a th. F ro m ti m e to ti m e hi s to ry has thrown u p a se c t tha t is ge ntle a nd m o de ra te a nd p e a ce lo v i ng . i sn ' t all that t r u th v i ru s s tu ff rath er o ld hat an d ev en s li ghtl y alarmi s t to u s c o o l. F o r exa mp le.00 0 T o k yo s u bw ay c o mmu ters w i th n erv e gas . the n ew mi llen n i u m. be ca u se the c o nfli c t b e twe e n the m wi ll be tru ly m u rd e ro us . T i m e rep o rts . Today? T hat' s all v ery s ad . lai d . aren ' t they ? T o d ay w e li v e i n the A ge o f A q u ari us . T i m e magazi n e' s c o v er s to ry ( A p ri l 3 ..SOFTWARE FOR YOUR BRAIN p u ni s he d . 19 95) i s abo u t a g ro u p that p o i s o n ed 3 . ' hereti c s ' an d J ew s . o f c o u rs e. mo s t w ere w o me n . li ke the Q u a ke rs o r the B a ha ' i .bac k . T he v i c ti ms o f the In qu is i ti o n . i n c lud ed :  3 0 . I n wha t c o u ld o nly ha v e b e e n a c a re fu lly c o o rd i na te d .0 0 0 p un i s hed by to rtu re. d u d es ? ' F rai d n o t! . b u t i f yo u a re se lli ng i ns u ra nc e yo u wo u ld b e i ll.. wi th ho ly wa rs a nd i nq u i s i ti o ns .bu rn ed at the s tak e  17. W he n two re li g i o ns a re s o s i m i la r a s to be a lm o s t i de nti c a l i n e v e ry si g ni fi c a nt re s p ec t the n ta ke c o v e r. in Sp ai n alo n e.  Of all thes e v i c ti ms .0 0 0 . B u dd hi s ts a nd Pres b yte ria ns ge t a lo ng fa m ou s ly. a nd who m o re s i nfu l th a n the u nb e li e v e r? T he m o re i nto le ra nt a nd wa rli ke a m o ng the m s e e k to p u ni s h t he u nb e li e v e r i n thi s li fe . bu t tho s e med i ev al d ays are go n e n o w .

." A n d the n ame o f thi s p o s t. ." s ays s oc i o lo gi st K en i c hi T o mi n aga o f K ei o U n i v ers i ty . was p lac e d s i m u lta ne o u s ly i n fi v e s u b wa y ca rs a t m o rni ng ru s h ho u r.SOFTWARE FOR YOUR BRAIN p la nne d a tro c i ty. e no u g h to ki ll 4. W hat y o u hav e n o ti c ed abo u t yo u r thin k i n g p attern s an d w hat. p ho s p ho ru s tri c hlo ri de . i s op ro p yl a lc o ho l. T o d ay .mod ern gro u p o f the 1990 ' s ? A u m Shin ri k y o w hic h mean s . a we a p o n o f m a s s ki lli ng o ri g i na lly c o nc o c te d b y the Na zi s .Supreme Truth! PT V i s n o t j us t a medi ev al c u ri o si ty .2 m i lli o n p e o p le .. s o d i u m flu o ri d e . the d i s s o n anc e. a c e to ni tri le .. " It w i ll n ev er be the s ame . T he y fo u nd e no u g h to wi p e o u t the who le p la ne t! Pres u mab ly thi s w ou ld be j usti fi able. A s a res u lt o f thi s atro c i ty " the J ap an es e hav e lo s t thei r tru s t i n s o c i ety .s od i u m c ya ni de. ki lli ng 10 v i c ti m s a nd s i c ke ni ng t ho u s a nds m o re . i t w as rep o rted th at p o li c e fo u n d c on tai n ers o f a bi o lo gi c al to xi n c alled bo tu li n u m. i f any thi n g. the d ef en c es that PT V i s w o rk i n g to p res erv e i ts s u rv i v al.. Later . PT V i s s ti ll v ery mu c h ali v e an d may be li v i n g i t u p in y ou r brai n ! Li s ten! Experiment Si t qu i etly n o w fo r abo u t 3 to 5 minu tes an d n o ti c e the ac ti vi ty go i n g on in y o u r brai n . all i n the n ame o f tru th. y o u hav e n o ti c ed ab o u t PT V' s ac ti v i ti es i n y o u r brai n ? 25 Copyright Michael Hewitt-Gleeson © 2004 . T ry to n o ti c e the tho u gh t p att ern s . a n a p p a re ntly d i lu te d fo rm o f ne rv e g a s c a lle d s a ri n. ( la te r a t the s u s p ec t g ro up ' s c o m p ou nd ) Po li c e m a n i n p ro te c ti v e s u i ts wi th c a na ri e s e me rg ed wi th to n a fte r to n o f c he m ic a ls.. o n e o f the w o rld ' s d ead li es t.

the A s s u mp ti o n . A ltho u gh I’v e n ev er.net … … W hat exac tly i s a b ri ght? A b ri ght i s d efi n ed as a p ers o n who se wo rld v i e w i s na tu ra li s ti c ( fre e o f s u p e rna tu ra l a nd m ys ti c a l e le m e nts ) . 26 Copyright Michael Hewitt-Gleeson © 2004 . li mbo . o r the Sabb ath. at the fo o ty an d at the p u b.ey ed k i d s an d thei r d o ti n g p aren ts bu t I’m real ly j u s t a fri en d ly o ld frau d i n a b ad b eard .SOFTWARE FOR YOUR BRAIN So . I’v e alw ay s been a li ttl e re ti c en t to p ro c la i m the fac t that – I a m a b ri g ht! W hat abo u t y o u ? Do y o u w an t to c o me o u t o f that d ark o ld c lo s et w i th me? A re y o u a bri ght? T he c o n v en i en c e o f the in tern et mak es i t p o ss i ble fo r y o u to c o me o u t onli n e ri ght n o w at http://www. T here a re ev en b ri ghts i n fo xho l es an d .s c ho o l f o r o v er a d ec ad e. I s e rv ed w i th th em i n the 60 s i n Vi et Nam. the Pi lgri mage . i n d u lgen c es . Chan n u k ah an d t he H aj o u t o f res p ec t o r ev en o u t o f fear bu t they really d o n ’t beli ev e. I try v ery hard to b e a c on v i nc in g San ta an d to meet all the s eas o n al exp ec tati o n s o f the w i d e. as tro lo gy . I’v e been San ta at the lo c a l p re. Y o u r o w n fami ly ’s bri ghts m ay go alo n g w i th H allo w een . s p i ri ts . Y o u r n ext d ate may be a bri gh t. as a y o u n g d i gge r. Y o u r fami ly d o c to r may be a bri g ht. B ri ghts co me i n ev ery s i ze. Y o u r H ead o f State may be a bri ght ( H i s E xc ellen c y Bi ll H ay d en ad mi tted he w as an athei s t) . c ry s tals . f ai th. voodoo. B ri ghts may s ay they are a Gemi n i an d go to o c c as i on al reli gi o u s ev en ts to be p o li te o r to ap p eas e thei r fri en d s an d fa mi li es o r j u s t to en j oy s o me en du ri n g c u ltu ral feas t bu t they real ly d o n o t beli ev e i n the Res u rrec ti o n . au n ts an d c o u s in s . T hey li v e i n y o u r s treet. gho s ts . s hap e an d co lo u r. p artn ers .y ear.the-brights. lo v ers . T hey s i t n ext to y o u o n trams . B ri ghts are ev e ry w here . s n ak e. B ri ghts are n o t beli ev e rs i n go d s an d go d d es s es .o ld mi ght be a bri ght .han dli n g. ev e r d en ied i t.heali n g. c ro s s i n g o v er. I fi n ally get to c o me o u t o f the clo s et. T hey d o bu s i n es s w i th y o u . T hey are p aren ts . bec au s e I am. Y o u r ten . I k n o w . fai ri es . E v en y o u r San ta may be a b ri ght . hell o r p u rgato ry . an gels .

b u t is i t the Go d o f the Catho li c s o r the Go d o f th e P ro te s tan ts i n w ho m y o u d o n' t beli ev e? ’” B eatle and s on gw ri ter. H u man i s ts . Im a g i ne a ll the p e o p le li v i ng fo r to d a y Im a g i ne the re ' s no c o u ntri e s It i s n' t ha rd to d o No thi ng to ki ll o r d i e fo r No re li g i o n to o Other c el ebri ty bri gh ts are t he A u s trali an p hi lo s o p her Peter Si n ger.Prac ti c i n g. tha t to an y o n e w i th a f ri en d ly atti tu d e to hu man i ty i t i s p ai n fu l to thi nk that the grea t maj o ri ty o f mo rta ls w i ll n ev er be able to ri s e abo v e thi s v i ew o f li fe. No n . a w o man in the au d i en c e s to o d u p an d s ai d . a n d that' s i t. w hen as k ed i n an i n terv i ew ." W hen Mark T w ai n . A b o v e u s o nly s ky.SOFTWARE FOR YOUR BRAIN W hi le n o tw o b ri ghts are ali k e an d they all d i ffe r o n man y thi n gs an d i n ev ery p o s si ble w ay they d o s hare a w o rld v i ew free o f s u p ern atu rali s m. the A meri c an hu mo ri s t.Reli gi o u s . Obj ecti v i s ts o r Sk ep ti c s . the E n gli s h ac to r an d gay ri ghts c amp ai gn er rec alled : " W hen I to ld the p eo p le o f No rthe rn Ire lan d that I w as an athei s t. in v i ew o f the fac t that he had been d ead fo r b i lli o n s an d bi lli o n s o f y ears befo re he w as bo rn . K atheri n e H ep bu rn . w as o n c e ask ed w hether he feared d eath he s ai d that he d i d n o t. the c o s mo lo gi s t Carl Sagan . may have been a bri ght w hen he w ro te: Im a g i ne the re ' s no he a ve n. T h e A u s tri an p io n eer o f p s yc ho an aly s is s ai d: " In the lo n g ru n . the femi n i s t Vi rgi n i a W oo lf. J o hn Len n o n . F reu d w a s a famo u s bri gh t. ' Y es . It' s e a s y i f yo u try. B ri g hts may be: A thei s ts . an d the c o n trad i c ti o n reli gi o n o ffers to bo th i s p alp able … T he w ho le thi n g i s s o p aten tly i n fan ti le. T hei r e thi c s are bas ed o n thei r u n d ers tan d i n g o f a n a tu rali s ti c w o rld v i ew . " I' m an athei s t. I beli ev e ther e' s n o thi ng w e c an k n o w exc ep t that w e s ho u ld be ki n d to eac h o ther an d d o w hat w e c an fo r eac h o ther." Qu en ti n Cri s p . the Chi n es e 27 Copyright Michael Hewitt-Gleeson © 2004 . and had no t s u ffered the s li gh tes t i n c o n v en i en c e fro m i t. the Ic elan d s i n ger B j ö rk . F reethi n k ers . No he ll b e lo w u s . rep li ed . A gn o s ti cs . So me bri gh ts are famo u s . No n . n o thi n g c an w i ths tan d reas o n an d exp eri en c e. s o fo r ei gn to reali ty .

Y o u r H o li n es s . the B ri ti s h mark eti n g gen i u s Si r Ri c hard B ran s on . i f y o u w ere as k ed to d es i gn a n ew reli gi o n . an d the ac to r w ho rec en tly d i ed Marlo n B ran d o . It i s a tri c k ! I t' s a tri c k qu es ti o n . the Dalai o f d i vi n i ty w id ely ac kn o w led ged by thei r thei r c lai m c o n s ti tu en c i es . yo u s e e . rathe r tac tles s ly . the p o et Lo rd B y ro n . the i n ven to r T ho mas E d i s o n . the Da lai Lama o f T i bet an d I d o ho ld hi m in hi gh regard . (la u g hi ng ) ( Lau ghi n g) Y es . the magi c i an s Pen n an d T eller . the No bel mi c ro bi o lo gi s t F ran c i s Cri c k .be li e ve r. Oh.fi w riter Is aac A s i mo v . Co u ld ev en a go d b e a bri g ht? In o u r relati v ely s ho rt hu man hi s to ry there hav e been man y lead ers w ho hav e c lai med to be d i v i n e an d n o d o u bt man y mo re w ho hav e ac ted as tho u gh they w ere . In New Y o rk i n 198 1 I o n c e as k ed hi m. K i ndne s s … c om p a ss i o n … t hi s i s m y u ni ve rs a l re li g i o n. Mi c h ae l. The r e is no ne e d t o as k m e s u c h qu e s t io ns . the ac ti v i s t an d sc i en tis t No am Cho ms k y . I’v e had s ev eral mee ti n gs w i th T en zi n Gy ats o . w hat w o u ld be s o me o f the fea tu res that y o u w o u ld wan t to i n c lu d e in thi s n ew reli gi o n ? (La u g hi ng ) I c a nno t a ns we r t ha t! Lo o k at i t as a d es i gn p ro j ec t. T he meeti n g w as reco rd ed an d here i s o u r exc han ge: Y o u r H o li n es s . the Cu b an d i c tato r F i d el Cas t ro . Mo re s im p le r. bu t y o u hav e my p ermi s s i on to an s w er i t. the fi lmmak er W o o d y A llen . hav e ev er had On ly a f ew li k e J es u s . Si m ple r. ha ve m a de a n e f f o rt t o p rom o t e the "U ni ve rs a l R e lig i o n" . Wi t ho u t a ny p hi lo so p hy. Caes ar an d K u n du n . a t ri ck ! (la u g hi ng ) The n I will a ns we r … H mm m . m o re ef fe c t i ve re lig i o n. Lama. t h e p ra c t is e o f C O MPA SSION . I t hi nk t hat I a lre a dy.SOFTWARE FOR YOUR BRAIN lead er Mao Zed o n g . the s ci . Ir re s p e c t i ve o f whe t he r yo u a r e a be lieve r o r a no n.t ha t is . Y o u k no w t hro u g h yo u r o wn e xp e rie nc e 28 Copyright Michael Hewitt-Gleeson © 2004 . i f he c o u ld d es i gn a n ew reli gi o n . if yo u a re a h uman be in g yo u do ne e d k i ndne s s.

I am a bri ght. he re t he re is no ne e d t o p ro ve ! N o ne e d fo r lo g ic ! N o ne e d fo r r e lig i o n! N o ne e d fo r t em p le ! So no w. Y o u s ee . Nev erth eles s . s i n c e thi s termi n o lo gy has o n ly rec en tly been i n tro d u c ed . Den n ett. my i d en ti ty w o u ld c ome as n o s u rp ri s e to an y bo dy wi th the s li ghtes t k n o w led ge o f my w o rk . Wi t ho u t yo u r p a re nt s ' c o mp a ss i on. I tri ed a li ttle exp e ri men t. Is n ' t i t abo u t ti me y o u c ame o u t as a bri ght? Is he a bri ght? I c an ' t i magi n e fall i n g fo r a w o man w ho w as n o t a b ri ght . t ha t i s t he re a l r e lig i on. an d a s tu n n i n g 93 % o f tho s e s c i en tis ts go o d en o u gh to b e elec te d to the e li te Na ti o n al A c ad emy o f Sc i en c es ( equ i v alen t to F ello w s o f the Ro y al So c i ety ) are bri ghts . c o m p as s i o n! Of c o u rs e. th e n ew n o u n fo r a the i s t. arti s ts an d au tho rs to talk c and i d ly an d info rmal ly abo u t thei r li v es to a gro up o f v ery s mart hi gh s c ho o l s tu d en ts . I had n ' t reali zed ho w lo n ely an d i n s ecu re thes e tho u ghtfu l te en agers f elt. m o re p ro p a g a te t ha t … t o t e a c h t hi s s im p le r a p p ro ac h. Lo o k o n the br i ght s i d e: tho u gh at p res en t th ey c an ' t ad mi t i t an d get elec ted . the res u lt w as elec tri fy i n g. She i s a bri gh t. I c am e o u t as a bri ght. Oxfo rd Pro fes s o r Ri c hard Daw k i ns w ro te i n T he Gu a rd i a n ( J u n e 2 1 2 0 0 3 ): “ B ri g ht i s the w o rd .” Ori gi n ally p u bli s hed i n the Ne w Y o r k T i m e s as an ar ti c le c all ed T he B ri g ht Stu f f ( J u ly 12 . Las t y ear. Y o u a re a b ri g ht. yo u c ou ld no t li ve . Nu mer o u s i n tellec tu als an d o ther famo u s p eo p le are bri ghts . the U S Co n g res s mu s t be fu ll o f c lo s et bri ghts . yo u wo u ld no t s u rvi ve . yo u a p p re ci a t e i t ve ry mu c h . Man y s tud en ts c ame up to me afterw ard s to than k me. Whe n yo u r m o t h e r s ho we d a ki ndly a t t i t u de t o wa rd yo u . T o w ard the en d o f my allo tted 15 mi n u tes .SOFTWARE FOR YOUR BRAIN ho w m u c h i s t he va lu e o f yo u r p are nt s ' k i ndne s s . w i th c o n si d erable p as s i o n . I a m t ryi ng a s ha rd as I can t o C o m p a s si o n. n o t all b ri ghts k n o w they are n o w c alled ‘b ri ghts ’ . No w . fo r " li berati n g" them. T hey ' d n ev er heard a res p ec ted ad u lt s ay . B ri ghts c o n s ti tu te 60 % o f A meri c an s c i en tis ts . W e a re th e bri gh t s . 29 Copyright Michael Hewitt-Gleeson © 2004 . the d i s ti n gu is hed p ro fes s o r o f p hi lo s op hy at T u fts U n i v ers i ty and mo s t rec en t au tho r o f F re e d o m E v o lve s had thi s to s ay : “ I rec en tly to o k p art i n a c o n feren c e i n Seattle t hat bro u ght to gethe r lead i n g s c i en tists . 2 0 03 Dan i el C.

i t’s n o rma l. A g a y i s n o w a ho mo s exu al. A re there d i m an d d u ll bri ghts ? Certai n ly . i t ev o lv es . I had c almly bro k en a tabo o an d s ho w n ho w easy i t w as . It ’s no t ro c k e t s ci e nc e to di ff e re nt i a t e be t we e n a no u n a nd a n a dje c t i ve a nd a ny s c ho o l k i d c a n do i t s o t he r e ’s no ne e d t o g o to t he t ro u ble o f g e t t i ng t he m c o nf u se d. B ri ghts s p ec i fi c ally u s e the n ou n NOT the adj ec ti v e. man y o f the late r s p eak ers .” No t ev e ry o n e i s hap p y ab o u t B ri ght r i ghts . B ri ghts are NOT c lai mi n g to b e c lev erer than beli ev ers they are j u s t s tand in g u p fo r thei r ri g hts . So . A s y o u w o u ld exp ec t. w e r e bri ghts . B u t lan gu age i s o rg an i c . they s u p p o rted bri ght ri gh ts . may be n o t. A re there bri g ht an d c lev er beli ev ers ? Of c o u rs e there are. w hi le they thems elv es w ere n o t bri ghts . Vi rg i n bec o mes a rec o rd l abel . A bri ght ( the n o u n ) i s the n ew w o rd fo r a n athei s t. In eac h c as e the rema rk d rew ap p lau s e. The a dje c t i ve br igh t . On e c an s i mp ly n o te the d i s tin c ti o n betw een the n o un an d the ad j ec ti v e. g i f t e d a nd c he e rf u l a nd i s qu i t e a di s t i nc t c o nno t a t i o n. to o . In ad d i ti o n . that he d i d n' t beli ev e i n Go d . A n d n o w a b ri g ht i s an athei s t. i f y o u are a b ri ght an d y ou are c o ns i d eri n g this is su e y o u c an v is i t the s i tes li s ted belo w .w rin gi n g by tho s e fearfu l c ri ti c s w ho s ay the w o rd ‘bri ght’ has been hi j ac k ed . B u t. Get o v er i t! Th e re a re a ls o t ho s e who m i sc hie vo u s ly p re t e nd t o c o nf us e t he no u n wi t h t he a djec t i ve i n o rde r t o c la i m t ha t s om e k i nd of a t he is t i c a rrog a nc e is a f o o t .SOFTWARE FOR YOUR BRAIN i n an en ti rely matter o f fac t w ay . A n d that i s w hat w e w an t mo s t o f all: to b e tr eated w i th the s ame res p ec t ac c o rd ed to B ap ti s ts and H i nd us an d Catho li c s . Co ke . n o mo re an d n o les s . m e ans e ve r yt hi ng f rom s u nny. W i ll w e s o o n b e s eei n g B ri ght P ri d e marc hes ? W i ll Me lbo u rn e s o o n hav e i ts B ri ght Mard i Gras to ri v al Sy d n ey ’s Gay an d Les bi an c iv i l ri ghts ev en t? May be. a p o llu ti n g fu el bec o mes a p o p u lar d ri n k . ther e has been the u s u al han d . w e re i n s p i red to s ay that th ey . i n c lu di n g s ev eral No b e l lau reates . E v en mo re gr ati fy i n g w ere the c o m men ts o f ad u lts an d s tu d en ts ali k e w ho s o u ght me o u t aft erw a rd to tel l me th at. c o me o n o u t o f the c lo s et – i t may j u s t be a bri ght i d ea w ho s e ti me has c o me! 30 Copyright Michael Hewitt-Gleeson © 2004 . da zzl i ng a nd ra di a nt t o c le ve r.

visi.com/ http://www.edu/cogstud/~ddennett.html 31 Copyright Michael Hewitt-Gleeson © 2004 .com/index.skeptic.randi.secularhumanism.the-brights.org/ http://www.org/ahal/nhm.schoolofthinking.org/ http://www.teachingaboutreligion.SOFTWARE FOR YOUR BRAIN Y o u c an v is i t thes e B ri ght s i tes : http://www.html http://www.tufts.net/ http://www.com/~ironwolf/philosophy/bright-idea.dangerousgames.org/ http://www.com/~markg/atheists.world-of-dawkins.shtml http://www.htm http://www.html http://ase.

T he i n d iv i du al thi n k er mu s t mak e u p hi s /her o w n mi n d o n this . Go o gle mak es i t mu c h eas i er fo r y o u to d o thi s . Research T he d i fferen t v i ew s o ffered i n thes e l es s o ns may n o t be the o n es pu s hed by man y o f the mai n s tream au tho ri ti es bu t they are res ea rc hed an d p res en ted i n go o d fai th. Si n c e w e are exp lo ri n g the s u b j ec ts o f ' tru th' an d ' thin k in g' w e c an n o t av oi d exp lo ri n g the hi s to ry o f r eli gi o n an d s c i en c e. Mistakes and Faults W here SOT tr ai n ees hav e fo u n d fau lt s o r w her e mi s tak es hav e b een bro u g ht to o u r atten ti o n they hav e b een rec ti fi ed an d there are. 32 Copyright Michael Hewitt-Gleeson © 2004 .SOFTWARE FOR YOUR BRAIN On read i n g thes e les s o n s ab o u t PT V I am o ften as k ed by trai n ees : B u t. T he fac ts s tated c an eas i ly be c hec k ed o u t w i th y o u r o w n res earc h an d I e n c o u rage y o u to d o s o . Not 'The Truth' T hey are c ertai n ly n o t T he T ru th to be beli ev ed i n . T he s e les s o ns a re no t T he T ru th. T hei r v alu e li es i n the thi n kin g y o u d o abo u t them an d the ef fo rt y o u tak e to fo rm y o u r o w n o p i ni o n s . man y mo re flaw s i n thes e i mp erfec t les s o n s . Provocation and Tactlessness A ltho u gh thes e les s o n s may b e p res ented s o mew hat tac tles s ly they hav e v alu e i n the p ro v o c ati o n they gi v e to tho s e w ho are w i lli n g to exp lo re th em. a re n' t the s e le s s o ns T he T ru th? I u s u ally an s w er s o methi n g li k e: No . n o d o u bt. Di s cu s s in g reli gi o n w i tho u t d efe ren c e s o meti mes s eems tac tles s and is to o mu c h fo r s o me p eo p le bu t i s refres hi n g fo r o thers . T hat w o u ld be exac tly the o p p o si te o f the p u rp os e fo r thes e les s o ns .

to b ri n g o rd er to the w o r ld he i mp o s ed a k i nd o f tru th temp late o v er ev ery thi n g. If Pl at o w as the hac k er w ho i n v en ted the tru th v i ru s. an u lti mate d es ti n ati o n . d i ed . No s i r! A ri s to tle s ai d " I w an t tru th! I w an t i t here! I w an t i t n o w ! " A ri s to tle w en t o n to i n si s t that the o rd i n ary fu zzy j u mble o f o u r d ai ly reali ty w as j u s t n o t ti d y en o u gh. A ri s to tle w as the fi rs t to p ac k age i t i n to a p o w erfu l c o gn i ti v e o p erati n g s y s tem or thi n k i n g s o ftw are p ac k age. cognitive scientist and activist No w let' s c o n ti n u e o u r exp lo rati o n o f Pla to ' s T ru th Vi ru s o r meme . if you don't do your own thinking. PT V.. Mail sorting and Labelling A ri s to tle' s med i u m w as lan gu age. Y es s i r. A ri s to tle s tart ed as a s tu d en t i n Pl ato ' s ac ad emy an d remai n ed there f o r tw en ty y ears u n ti l Plato .Noam Chomsky.. No t en o u gh fo r A ri . 33 Copyright Michael Hewitt-Gleeson © 2004 . someone else will do it for you. T hi s go es here. A p lac e fo r ev ery thi n g an d ev ery thi n g i n i t' s p lac e w as A ri s to tle' s mo tto . thinker and scientist A nyti m e s o me o ne sa y s s o me thi ng with g re a t c o nfi d e nc e . So . Pla to o n ly w en t as far as s ay i n g that tru th w as w hat lay at th e lo n g en d o f a thi n k er' s s earc h. . W ho e v e r u nd e rta kes to s e t hi ms e lf u p a s a j u dg e o f T ru th i s s hi p wre c ke d b y the la u g hte r o f the Go d s . T he u n ti d y c hao s o f reali ty o ffen d ed A ri s to tle' s o rd ered .i n fec ted mi n d s o he d eci d ed to break ev ery thi ng u p in to p i geo n ho les an d c atego ri es . that go es the re . B y the ti me Plato d i ed A ri s to tle w as tho ro u ghly i n fec ted w i th hi s men to r' s tru th v i ru s an d di d mu c h to es tabli s h ' the searc h fo r c ertai n ty ' as the bas i s o f all i n tellec tu al en d eav o u rs . hi s men to r.Albert Einstein. s ti c k thi s label o n thi s and that label o n that! Let' s j u s t ti dy ev ery thi n g u p . H e as s u med that the c ertai n ty o f w o rd s co u ld gi v e c ertai n ty to the i n effable flo w o f e xp eri en c e. c he c k to s ee whe the r o r no t i t' s tru e ! .k in d o f li k e mai l s o rti n g an d labeli n g.SOFTWARE FOR YOUR BRAIN Always remember. A ri s to tle bec ame a p as s i o n ate an d o bs es s iv e tru th f reak .

metap hy s ic s . H e t ri ed to i n v en t s lo ts fo r ev ery thi n g. ITEM: T hi s i s a s w an . TR U TH : T he eart h i s flat. Or. ' o li garc hy ' . an d v ery s i lly . T hen o n e s i mp ly matc hes u p i tems that c o me alo n g an d o u t po p s y o u r c on c lu si o n . Aristotle's Silly Syllogism A ri s to tle' s thi n k in g s o ftw are w as al r ead y i n fec ted w i th the Pla to T ru th V i ru s fro m d ay o n e. I s ay i t' s s i lly bec au s e i t lac k s w i sd o m an d s en s e. A ri s to tle i n v en ted hi s s i lly sy llo gi s m. Or. H e then go t bu s y break i n g ev e ry thi n g u p i n to s u bj ec ts li k e: p o li tic s .. Si mp le really . F o r examp le .c alled ' tru th' as i ts p remi s e. LOGIC A L C O N C LU SIO N : T he refo re A my i s lyi n g. LOGIC A L C O N C LU SIO N : T he refo re y o u are w ro n g. ethi c s . ' mo n arc hy ' . he s et abo u t s o rti n g ' go v ern men t' i n to c atego ri es li k e : ' c o ns ti tu ti o n al' . rheto ri c ( s p eec h. 34 Copyright Michael Hewitt-Gleeson © 2004 . LOGIC A L EXTEN SION : T h ere fo re i t i s w hi te. ' ari s to c rac y ' . TR U TH : Ou r c hu rc h i s the ri ght c hu r c h. F o r examp le: TR U TH : A ll s w ans are w hi te. he i n v en ted hi s v ery o w n thi nk i n g s o ftw are c alled lo gi c . ' d emo c rac y ' . TR U TH : Sales p eo p le tell li es . . p hys ic s .SOFTWARE FOR YOUR BRAIN In hi s c lass i fy in g ferv o u r A ri s to tle mad e u p pi geo n ho les an d s o rted o u r d ai ly reali ty i n to them. Or. ITEM: A my i s a s ales p ers o n . T he s y llo gi s m s tarts w i th the s o . bi o lo gy . ITEM: Y o u ar e n o t a membe r. ' ty ran n i c al' . meteo ro lo gy .maki n g) . F o r lo gi c . F i n ally .

Y o u ' v e go t to s o rt thi n gs ou t! Clean u p y o u r ac t! Get thi n gs ri g ht! In A ri s to tle' s Ly c eu m. LOGIC A L C O N C LU SIO N : T he refo re i t i s legal ( A ri s to tle' s Lo gi c s o ftw are c au s ed Ni xo n to beli ev e thi s w as s o ) .SOFTWARE FOR YOUR BRAIN ITEM: T here fo re i t has an ed ge . T hat i s b ad . i t mu s t be s o rt ed an d c las s i fi ed i n to the ' c o rrec t' bo x. T hat' s w ro n g. T hat i s w hi te. LOGIC A L C O N C LU SIO N : So w hen w e w an t y o u r o p i ni o n w e' ll gi v e i t to yo u . ITEM: Y o u ar e n o t a b o s s . J u d gemen t i s the k ey ac ti v i ty . 35 Copyright Michael Hewitt-Gleeson © 2004 . ru les . Or. T he li v i n g arran ge men ts . y o u hav e to thi n k lo gi c ally . ev ery thi n g w as c o v ered by ru les . LOGIC A L C O N C LU SIO N : T h ere fo r e y o u w i ll fall o ff th e ed ge i f y o u g o to o far fro m s ho re . T hi s i s go o d . Or. T hi s i s ri ght. I' m ri g ht. i s a matter o f s o rti n g thi n gs o u t in to 'ri ght' an d ' w ro n g' . ITEM: T he Pr es i d en t d i d s o methi n g. TR U TH : T he Pres i d en t i s the law . No . T hi s i s A meri c an . No . T hi s i s blac k . Y o u ' re w ro n g. Please! F o r A ri s to tle. T hat' s u n -A meri c an . ru les . ac c o rd i n g to A ris to tle. T hi n gs mu s t be c u t u p in to p i ec es li k e a j i g. T hat i s the w ro n g an s w er. Grey n es s ? F u zzin es s ? Un c ertai n ty ? Op en . No Contradictions. the ti metables w ere all d o mi n ated b y ru les an d regu lati o n s .end ed n ess ? Con trad i c ti o n ? Parad o x? W ell. w e c an n o t hav e that s o rt o f thi n g arou n d here. the s tu d y co u rs es . A ltho u gh rea l li fe i s fu ll o f c o n trad i c ti o n s an d p arad o xes (i s the glas s half fu ll o r half emp ty ? ) thi s w as j u s t no t go o d en o u gh fo r o u r man A ri s to tle. T hi s i s the ri ght an s w er. j u s t thi n k i n g w as n ' t go o d en o u gh. TR U TH : A b o s s 's o pi n i on is bes t.s aw and then s o rted i n to thei r ' tru e' c atego ri es . In lo gi c . Judging Right from Wrong Li fe. Lo gi c i s o bs es s ed w i th hu n ti n g d o wn c o n trad i c ti o ns . a thi n g c an n o t be i n bo x A an d b o x NOT A at the s ame ti me.

A ri s to tle mad e a grea t c o n tri bu ti o n that w as n eed ed at the ti me. San ta B arb ara) . Man y h av e mad e the s ame mi s tak e. has d o mi n ated W es tern ed u c ati o n fo r far to o lo n g. B y 198 3 . Cap r a New .T hi nk Co u rs e .T o . A ri s to tle' s c o gn i ti v e o p erati n g s y s tem. SOT thi nk i n g les so n s had alread y reac hed o v er 50 mi lli o n p eop le.SOFTWARE FOR YOUR BRAIN Ancient Software A ri s to tle c rav ed o rd er . Often w hen the av erage p ers o n s ays ' s ales men tell li es ' they behav e as tho u gh th ey real ly s ai d ' A LL s ales men tell li es ' etc . H o w c o me w e s ti ll thin k thi s w ay 2 500 y ears after o ld Ari j o i n ed So c rates an d P lato o n Mo u n t Oly mp u s ? H o w c o me thi s an c i en t s o ftw are has s u rv i v ed s o lo n g? W ho k ep t i t ali v e? W ho s p read i t aro u n d ? W ho p ro gr ammed i t i n to y o u r brai n ? W e w i ll d is c us s thi s n ext c hap ter. H e as s u med that the s ame o rd er t hat h e fo u n d he c o u l d i mp o s e o n w o rd s an d lan gu age c o u ld als o be i mp o s ed o n the real w o rld . i n w hi c h he w ro te th e fo llo w i n g: 36 Copyright Michael Hewitt-Gleeson © 2004 . 198 2 . H e lo v ed the o rd er tha t hi s c las s i fic ati o n s bro u ght to hi s i d eas an d tho u ghts . W hat I am d o i n g i n the les s o n s is a few thi n gs :    bei n g d eli berately p ro v o c ati v e balan c i n g s o me o f the o bs es s i on w i th ' lo gi c ' by attac k i n g i ts ' my s ti qu e' refe rri n g to the les s p rec i s e ' co mmo n u s age' o f lo gi c n o t the ' ac ad emic p rec i s i on ' o f lo gi c as A ri s to tle hi ms elf s et i t ou t. Let's Be Fair H av i n g s ai d all thi s . i n s ti tu ti on s an d s o c i eti es . E d w ard an d I c o .to .T hi nk Pro j e c t w hi c h I s tarted w i th E d w ard d e B o n o i n 198 0 i n New Y o rk .au tho red a bo o k . Of c o u rs e. T he Le a rn. lo gi c . T hi s w as tho u gh SOT ' s Le a rn. My p o i nt i s ho w the u s e o f lo gi c has been s u bs equ en tly d i s to rted by p eo p le. let' s n o w be fai r.b o o k ( Sec o n d E d i ti on . Beyond Critical Thinking It w as the Sc ho o l o f T hi n k i n g w hi c h i n tro d u c ed the i d ea o f ' teac hin g thi nk i n g as a s k i ll' i n to the s c ho o ls i n the U S.

T hi s aris es fro m an abi li ty to s ee an y si tu ati o n i n a bro ad p ers p ec ti v e. In SO T trai n i n g. the o n ly thi n g y o u a re as k ed to c ri ti c i s e is y o u r o wn thi n k in g. W e tri ed to en c o u rage teac he rs to teac h thei r s tu d en ts to go bey o n d c ri ti c al thi n k i n g to latera l thi n k i n g. Clev ern es s may be alri ght fo r d eali n g w i th p u zzles bu t w is d o m i s requ i red fo r d eali n g w i th li fe.SOFTWARE FOR YOUR BRAIN W ha t wo u ld I e xp e c t fro m a m e m be r o f the Sc ho o l o f T hi n ki ng ? I w o u ld exp ec t a trai n ed p ers on to p os s es s a great d eal o f w i s d o m an d c o mmo n s en s e. W i s d o m i s qu i te d i fferen t fro m the s o rt o f c lev ern es s that i s tau ght i n scho o l. 37 Copyright Michael Hewitt-Gleeson © 2004 .

Pl ato an d A ri s to tle .o n e w as mo re s u c c es s fu l than a y o u n g Ita li an n o bleman c alled T ho mas A qu in as . In trac k i n g the s p read o f a v i ru s . i n to p o w erfu l n o bi li ty n ear Nap les . w e c an try to fi n d o u r w ay bac k to the i d en ti fi c ati on o f i ts Pati en t Zero . i n fec ti n g mi lli o n s o f mi n ds and k i llin g mi lli o n s o f hu man bei n gs an d s ti ll flo u ri s hi n g 2 50 0 y ears later. No n eed to lo o k a ro u n d . there w as n ev er an y d o u bt fo r o u r F ra T ho mas . T hes e n ext few les s o n s w e' ll exp lo re ho w PT V w as p i c k ed u p and s p read thro u gho u t the W es tern w o rld . Of c o u rs e. W hen i t c o mes to tru t h f reak s .the P lato T ru th Vi ru s . H e al read y k n ew exac tly w here an d exac tly w hat T he T ru th w as . i n 12 2 5. Doctor Truth and The Truth B o rn . No n eed to s earc h.SOFTWARE FOR YOUR BRAIN In the las t few les s o n s w e lo o k ed at PT V .fo o le d aro u n d w i th ' thi n ki n g' s o ftw are an d ho w they d ev elo p ed an d p ac k aged the co n c ep t o f ' abs o lu te tru th' . T he r e w as n o fu rthe r s earc h requ i red fo r T he T ru th as far as A q u i n as w as c on c ern ed . J us t a matter o f d ef en d i n g i t an d p reserv i n g i t fro m an y attemp t to c han ge i t. W e s aw ho w the ' thi n k in g' hac k ers o f an c i en t A then s . as far as T he T ru th w as c on c ern ed . W h o w as the fi rs t p ati en t w ho real ly go t the v i ru s go i n g? W ho w as the o n e to s p read i t aro u n d en o u gh to let i t tak e ho ld ? W ell.So c rates . A qu i n as ou traged hi s fami ly w hen he d ec i d ed to bec o me a Do mi n i c an fri ar. w h en i t c ame to th e s p read i n g o f A ri s to tle' s Lo gi c So f tw are ( alr ead y i n fec ted w i th PT V) n o . H e w as Do c t o r T ru th hi ms elf! T ho mas d i s c ov ered a n ew tran s lati o n o f A ri s to tle f ro m the Greek an d s o h e s et o u t to s y n thes i s e A ri s to teli an i d eas i n s uc h a w ay that i t w as u s efu l fo r d ef en d i n g T he T ru th. T ho mas w as o n e o f the g reates t ev e r. 38 Copyright Michael Hewitt-Gleeson © 2004 .

T hi s ed u c ati on al en terp ri s e amo u n ted to p ro grammi n g b rai n s w i th w hat t he c hu rc h tau ght . W hat a c o i n ci d enc e! W hat a s tro k e o f lu c k ! A s i t hap p en ed . the w i n ni n g T ru e Chu rc h als o hap p ens to be Y OU R c hu rc h. T h e Catho li c Chu rc h" . W ell. Ro me li ter ally o w n ed all o f k n o w led ge an d w as b u s i ly exp o rti n g i ts c o rp o rate ed u c ati o n s y s tem. lo gi c . p ro c lai med T ho mas . there a re a ro u n d 170 mi lli o n PC u s ers i n the w o rld an d w hen they tu rn o n thei r d es k to p o r lap to p c o mp u ter th e fi rs t thi n g 1 50 mi lli o n o f them s e e i s " MSDOS" . A ll E u ro p ean u n i v ers i ti es w ere ru n by the Chu rc h w i th head o ffi c e i n Ro me. " A n d the w i nn er i s . w as t he teac hi n gs o f the Chu rc h. T hi s i s an amazi n g ac c o mp li s hmen t fo r B i ll Ga tes an d Mi c ro s o ft i n les s than 2 0 y ears . Sto p lo o k i n g. all 170 mi lli o n are u s i n g a Vati c an . A n d .an d rep eati n g i t bac k agai n .v erb ati m . Sc ho lars hi p w as red u c ed to mere d efen c e o f Vati c an teac hi n gs . T h e p o w erfu l bu t flaw ed thi n ki n g s o ftw are. On ly Mi c ro s o ft' s exp o rt o f Bi ll Gates ' DOS has ev er ri v alled the Vati c an ' s exp o rt o f T ho mas A qu in as ' PT V.. IT E M: u s i n g A ri s to tle' s lo gi c to matc h thi n gs u p . w e are mean t to as k : Do es IT E M 39 Copyright Michael Hewitt-Gleeson © 2004 . T ho mas o ld c hap.T he T ru th. H ere i t i s . T hi s i s on ly beaten b y the fac t that a ll 170 mi lli o n PC u s ers ar e als o n ec k to p u s ers . T ho mas ? T he Mu s li m s ? T he B u d d his ts ? T he J ew s ? Pi c tu re T ho mas o p en in g the en v elo p e.. T hat' s i t! No thi n g els e. T ho mas ' Chu rc h w as an i n fo rmati o n mo n op o ly . w as the c o gn i ti v e op erati n g s y s tem they u s ed . T he lu c k y wi nn er! . n o w . w hi c h w ere k n o w n c o llec ti v ely as .SOFTWARE FOR YOUR BRAIN T he T ru th. A n d w ho s e c hu rc h mi ght tha t be. c o u rtes y o f A ri s to tle v i a Aqu i n as .exp o rted lo gi c o p erati n g s ys tem to w o rk thei r n ec k to p s c o mpu ters s o they c an w o rk thei r PCs ! In the o ri gi n al T ho mi s t A ri s to tle n euro w are the lo gi c o p erati n g s ys tem w ork ed li k e thi s : T RU T H : Vati c an teac hi n g i s T he T ru th. T o d ay .

T hes e an d o ther i mp lemen ts o f to rtu re w ere u s ed by the In qu i s i to rs to ' pu ri fy ' the hereti c s . o th e r p o p es an d c ard i n als lo o k u p an d p ray to hi m i n ad mi rati o n . rac k s . 'Angelic Doctor' Truth In the fo u rteen th c en tu ry . T here ev en is a famo u s p ain ti n g by Zu rbaran c alled ' T he A p o theo s is o f St T ho mas A q u i n as' whi c h s ho w s T ho mas . J o hn XX II s ai d that to d eny A qu in as w as tan tamo u n t to heres y . Po p e Leo X III p ro c lai med tha t T ho mi s t A ri s to teli an d o c tri n e s hou ld be ac c ep ted as ' the 40 Copyright Michael Hewitt-Gleeson © 2004 .SOFTWARE FOR YOUR BRAIN matc h T RU T H ? LOGICA L CONC LU SION: If Y E S. It c o u ld s ho w that thei r p o in t.blo o d ed in gen u i ty that w en t i n to the d es i gn o f thes e i n s tru men ts of tru th . w ere F ra T ho mas ' fello w Do mi n i c an s . the extrao rd i n ary array o f m ac abre mac hi n es .v i ew d id no t exac tly matc h T he T ru th an d s o they w ere hereti c s . On e c o u ld o n ly marv el u n eas i ly at the c o ld . then i t is RIGH T an d i t is T RU TH .o f. i n 18 79. T hey were qu i te w i lli n g to i n fli c t un sp eak able ho rr o rs o n tho u s and s up o n tho u s an ds o f fello w hu man bei n gs j us t fo r d i s agreei n g. to n gs . A n d b elo w o n ea rth . T ho mi s t A ri s to tle d o c trin e c o u ld s how u p an y c o n trad i c ti o ns . If NO. E v en p eo p le w i th the mos t su p erfi c i al k n o w led ge o f hi s to ry k n o w w hat hap p en ed to hereti c s . an d s p i k es . i n v ari ab ly . T he In qu i s i to rs . Cu t o u t thei r to n gu es ! Cran k u p the rac k ! Get me the bran d i n g i ro n! Off to th e s tak e! It s ti ll s en d s s hi v ers u p my sp in e. Later. w i th p o p es an d s c ho lars at hi s feet . then i t is W RONG an d i t i s H E RE SY . Truth Machines I w as o n c e i n A ms terd am an d p ai d a v i s i t to the n o to ri o u s In qu i s i ti o n 's T o rtu re Mu s eu m. the ' An geli c Do c to r' w as c an o ni s ed fo r hi s great c o n tri b u ti o n to the d efen c e o f tru th an d Sai n t T ho mas A qu i n as bec ame a k i nd o f go d i n the c hu rc h. res p len d en t o n a c lo u d i n heav en i n tho s e fri ght en i n g Do mi n i c an In qu i s i to ri al ro bes . T hi s p o p u lar to u ri s t s p o t featu res a c o ll ec ti o n o f the ' t ru th mac h i n es ' .

41 Copyright Michael Hewitt-Gleeson © 2004 .SOFTWARE FOR YOUR BRAIN o ffi c i al d o c tri n e o f the c hu rc h' . A ltho u gh A u s trali a i s geo g rap hi c ally i n So u th E as t A s i a. ' u ni q u e ri ghtn es s ' has bec o me a les s u s efu l c o gni ti ve as s et to A u s trali an s than ' to leran c e an d p lu rali ty ' . A c c o rd in gly . Si n c e then .A si an . Exporting the Virus Si n c e A qui n as i mbed d ed A ris to tle' s lo gi c i n to the Vati c an ' s ed u c ati on s ys tem i t has bec o me the mai n thi n k in g s o ftw are o f W es tern c i v i li zati o n . the W es te rn ed u c ati o n sy s tem w as i mp o rted i n to A u s trali a. T o d ay . ho w ev e r. A u s t rali a has bec o me les s E u ro c en tri c an d mo re E u ro . ' T he T ru th' has b een c arri ed to all p arts o f the w o rld w i th mi s s io n ary zeal. W es te rn ed u c ati o n may be med i ev al E u ro p e' s mo s t s uc c ess fu l exp o rt. Si n c e W o rld W ar II . i t has c u ltu rally b een i n E u ro pe fo r the p as t 2 0 0 y ears . A us s i e k i ds are les s in teres ted i n d efen di n g a med i ev al E u ro p ean tru th an d are mo r e i n teres ted i n d es i gn i n g n ew A u s si e tru ths that a re u s efu l an d re lev an t to li fe i n the T hi rd Mi llen n i u m. A u s trali a i s a go o d examp le . In fac t. w herev er i t has been exp o rted . Au s trali a i s n o w o n e of the w o rld ' s mo s t s u cc es s fu l mu lti. A t that ti me. alo n g w i th rabbi ts .c u ltu ral s o c i eti es .

~ Po p e J o hn X X III ( A d Pe tri Ca the d ra m ) I a m a wa re tha t whe n e v e n the b ri g hte s t m i nd i n o u r wo rld ha s b e e n tra i ne d u p fro m c hi ld ho o d i n a s u p e rs ti ti o n o f a ny ki nd . W e are the c ho s en o n es . T he A u tho ri tari an ap p ro ac h is all abo u t s o meo n e els e d o i n g y o u r thi n ki ng fo r y o u . W e are ri ght an d y o u are w ro n g . i n i ts m a tu ri ty . T hat' s w here Y OU s ay : W hy ? W hy s ho u ld I d o as y o u s ay ? W here d o y o u get y o u r au tho ri ty ? W hy i s this s o ? W hy ? W hy? W hy ? W hat hav e y ou n o t to ld me? W hat bi ts hav e y o u lef t o u t? W ha t p ro o f d o y o u hav e to o ffe r? I' ll thi n k abo u t y o u r p ro p o s i ti on and I' ll let y o u k n o w w hat I hav e d ec i d ed . T he So v erei gn ap p ro ac h i s al l abo u t y o u d o i n g y o u r o w n thi n k in g fo r y o u rs elf. ta ke s a d v a nta g e o f the i ne xp e ri e nc e a nd i nno c e nc e o f o the rs a nd e ng a g es i n a n a lto g e the r d e s p i ca b le b u s i ne ss . T hat' s w here T H E Y s ay : Do w hat y o u are to ld ! T ru s t u s . W e k n o w w hat i s bes t fo r y o u . W hen w e w an t y o u r o p i n i o n w e'll gi v e i t to y o u . ~ Mark T w ai n . to e xa m i ne s inc e re ly. I abho r y o u r attemp t to bu lly me. 42 Copyright Michael Hewitt-Gleeson © 2004 . I rej ec t y o u r c lai m to au tho ri ty o v er my mi n d . I as s ert my i n d i vi d u al s o v erei gn ty as a thi n k er. A n d s o on . A meri c an thi n k er an d hu mo ri s t. o r hi s c o nd u c t i n o rd e r to a t tra c t a nd wi n o v e r le s s lea rne d m e n a nd to s ha p e the i ne xpe ri e nc ed a nd i m p res s i o na b le m i nd s o f the yo u ng to hi s o wn wa y o f thi n ki ng . a nd co ns c ie nti o u s ly a ny e v i d e nc e o r a ny c i rcu m s ta nc e whi c h s ha ll s e e m to c as t a d o u b t u p o n the v a li d i ty o f tha t s u p e rs ti ti o n. W hen thi n k in g ab o u t thi n k in g.SOFTWARE FOR YOUR BRAIN A nyo ne who c o ns ci o u s ly a nd wa ntonly a tta c ks kno wn tru th . A n d s o on . Do n o t qu es ti o n o u r au th o ri ty . Y o u w o u ld n ' t u n d ers tan d . there are tw o c o n tras ti n g ap p ro ac hes w e c an bear i n mi n d : A u tho ri tari an an d So v erei gn . d i s p as s i o na te ly. hi s wri ti ng s . who a rm s hi m s e lf wi th fa ls e ho o d i n hi s s p e e c h. i t wi ll ne v e r b e p o ss i b le fo r tha t m i nd .

s u p reme bei n gs . On e res p ec ts thes e b eli ev ers i n the w ay Vo ltai re fo u n d he c o u ld res p ec t o thers w i tho u t hav i n g to a gre e w i th t hem. B u t the ri c hn es s o f hu man thi n k i n g has p ro d u c ed o ther alte rn at i v es an d n o w w e c an exami n e the i d eas o f s o me w ho hav e gi v en thei r s u p p ort to the s o v erei gn ap p ro ac h to thi n k i n g. W hat a thi n k er d o es n o t res p ec t bu t fea rs . T hi s reli gi o -d i v ers i ty is a tes ti mo ny to the ri c hn es s and i magi n ati o n o f hu man thi n ki n g. Man y p eo p le d eri v e ben efi ts fro m beli ev i n g i n U F Os . earthly i nc arn ati o n s o r heav en ly rei n c arn ati on s . i s PT V. s c i en ti fi c di sc o v eri es . go d s an d go d d es s es . In the p as t few c hap ters w e' v e been lo o k i n g at s o me o f the c o ns equ en ces o f the au tho ri tari an ap p ro ac h to thi n k i n g p ro c eed i n g fro m the i d eas o f Pl ato . 43 Copyright Michael Hewitt-Gleeson © 2004 . tri n i ti es . the re are 2 7 0 d is ti n c t reli gi o u s gro u p s . H e w as o n ly a p eas an t German mo n k y et he d efi ed the gre ates t au tho ri tari an p o w er i n hi s to ry . Belief Systems and PTV It i s i mp o rtan t to emp has i ze he re tha t i t i s the ri gh t o f a s o v erei gn thi n k er to thi n k w hat s /he li k es an d to beli ev e w hat s /he w i s hes as lo n g as they d o n o t p rev en t o ther s o v erei gn thi n k ers fro m d o i n g the s ame.SOFTWARE FOR YOUR BRAIN On Sovereign Thinkers. T hi s man . F o r examp le. d re ams . A ri s to tle an d A q u in as . b u t le t' s meet o n e o f my p ers o n al he ro es . o n e res p ec ts the s o v erei gn ri ght o f a Chri s ti an to beli ev e i n Jes u s o r a Mu s li m to b eli ev e i n A llah o r an A thei s t to beli ev e in n o thin g. fo rtu n e. mi rac les . In A u s trali a. li k e T ho mas A qu i n as .telle rs . On e d o es n ot res p ec t an au tho ri tari an Chri s ti an o r Mu s li m o r A thei s t i n fec ted w i th PT V w ho feels that thei r beli ef i s ' T he T ru th' and o thers s ho u ld be mad e to ' to e the lin e o r els e' ! A tru th may be ri ght en o u gh fo r the p ers o n w ho u s es i t bu t n o t ri ght en o u gh to fo rc e an o ther p ers o n to u s e i t. s n ak e. an gels . A thi n k er res p ec ts the ri ght o f i n d i v id u als to beli ev e i n an y o f the w i d e vari ety o f hu man beli ef s y s tems . s tars . Religions.han d li n g and s o o n . o f c o u rs e . fo r examp le . w as als o a mo n k . T here a re man y .

Lu ther' s reb elli o n ag ai n s t the au tho ri ty o f the Po p e p ro v i d ed the t ri gge r th at s et o ff a c hai n of ev en ts w hic h w en t on lo n g after he d i ed . had the o n ly ti ck et to s alv ati o n . B y then hi s father had ri s en to be man a ger o f a g r o u p o f s melti n g w o rk s an d c o u ld affo r d fo r hi s s o n Marti n to read Law . If y o u w an ted to get to H eav en then y o u bo u ght y o u r ti c k et f ro m i ts r ep res en tati v es o n the o n ly fli g hts s c hed u led to get the r e. B u t n o . Y o u bu y o u r ti c k et o r y o u d o n ' t go to H eav en at all! T hat' s i t. Marti n c han ged his mi n d an d o n e d ay he s u dd en ly d ec id ed to j o in an A u gu s ti ni an mo n as tery an d c han ged hi s d i rec ti o n fro m Law to T heo lo gy . s ec o n d i n hi s c las s .vi ew red uc es the ro le the Chu rc h p lay s in med i ati n g a p ers o n ' s s alv ati o n . T ak e i t o r leav e i t . an d i t alo n e. the b u rs ti n g o f the Chu rc h' s mo n o p o ly on T he T ru th an d a gr eate r freed o m o f p eo p le to q u es ti o n thin gs w i tho u t au to mati c ally bei n g treated as hereti c s .o f.SOFTWARE FOR YOUR BRAIN The Sovereign Thinker " It i s no t s a fe to ac t a g ai ns t y o u r o wn c o ns c i e nc e" . the d es tru c ti o n o f the Po p e' s temp o ral p o w er . " Y o u fly w i th u s . Y o u ' re i n o r y o u ' re o u t" . 44 Copyright Michael Hewitt-Gleeson © 2004 . H e began to ab s o rb the p red es ti n ati o n id eas o f Sain t Au gu s ti n e that men are s i nn ers ( Ori gi n al Sin ) an d are therefo re p red es ti n ed to w hatev er Go d has i n s to re fo r them. So Mar ti n w en t to Ge rman y ' s to p U n iv ers i ty o f E rfu rt an d gr ad u ated i n La w . A t that ti me. So s ai d Marti n Lu ther an d w i th tho s e w o rd s began t he w o r ld ' s bi gges t mo v emen t aw ay fro m au tho ri t ari an i s m to w ard s i n d i vi d u al s o v erei gn ty o f thin k i n g. Ro me c lai med that i t. His c hallen ge to au tho ri tari an i s m led o n to the s p li ttin g o f the Chu rc h. Su c h a p o i n t. E v ery o n e k n ew that he had a p ro mi s i n g law c areer ahead o f hi m. W hat k i n d o f man w o u ld d efy a p o p e? Marti n Lu ther w as bo rn i n 148 3 i nto a p eas an t min in g fami ly in German y . A t fo u rteen he s ho w ed s u ffi c i en t p ro mis e to be p rep a red fo r u n i v ers i ty . T ho s e o f u s w ho c heri s h p ers o n al freed o m o w e a lo t to Lu ther.

my s o n . c o mmi tti n g s o do my w i th all an d s u nd ry . i f y o u c o llec te d en o u gh c red i t p o i n ts . lo o ti n g the ho ly p lac es o f Is lam.. T hi s w as s o rt o f li k e a s ec u red p re.. my s o n . a s getti n g u p to the u s u al s o ld i erly hi j i n k s o f c as u al ey e. t he p o p es an d c lergy w o u ld d raw u p lo n g li s ts o f ac ti v i ti es relati n g to ev e ry d ay hu man behav i o u r an d p o si ti o n them as 's i ns '. I p lan on rap in g. A nd . ho w mu c h i s thi s go n n a c o s t me? ' ' T hat' ll be a n ew ro o f fo r the v es t ry .. fo r I am abo u t to s i n . father. d i s memberm en t.p ai d c red i t c ard fro m hea v en . T hi s is ho w they p u lled i t o ff. I u n d ers tan d they mak e lo v ely c arp et w here y o u ' ll be go i n ' .. Ro me d rew u p a c ata lo gu e o f i n d u lgen c es . the C hu rc h c o u ld get y o u i n to H eav en ...' ' Go i n p eac e. In d u lgen c es w ere c red i t p o i n ts y o u c o u ld c o llec t to w i p e o u t the d ebi t p o i n ts y o u had in y o u r ac co u n t fro m y o u r d ai ly ' s in s ' . an d shall w e s ay fi fteen p er c en t o ff the to p . o n a ho li d ay i n B ali . u s ed to s to p o ff at the lo c al c hu rc h o r mo n as tery befo re head i n g o ff to w a r. an d n ego ti ati o n s p ro bably w en t s o methi n g li k e thi s . as w el l.' " 45 Copyright Michael Hewitt-Gleeson © 2004 . p ad re. Gi v en thi s s i n fu l agen d a. w ell.go u gi n gs .bai ti n g an d ars o n . c lev er ly . p i llagi n g an d d i s emb o w elli n g my w ay ac ro s s So u thern E u ro p e an d No rth A f ri c a. ev e ry d ay w hen y o u c o mmi tted yo u r ' s i ns ' y o u attrac ted d ebi ts p o i n ts that p rev en ted y o u getti n g i n to H eav en . the Ro man Cu ri a an d c leri c s feather ed thei r n es ts ( amas si n g hu ge fo rtu n es ) by s elli n g to the T ru e B eli ev ers ti c k ets to H eav en i n the fo rm o f i n d u lgen c es . k i lli n g w o men an d c hi ld ren an d an i mals an d leav i n g them i n s mo k i n g heap s . H e w ri tes : " T he c ru s ad ers o f y o re. p erhap s a few c arp ets f ro m d o w n there . bea r. as a ti the? ' ' Deal. So . Rec en tly . o f c o u rs e. w here they w ere a llo w ed to p u rc has e i n d u lgen c es . T hen .SOFTWARE FOR YOUR BRAIN The Scheme T he Po p e. ' B les s me. i t i s s ai d . I i magi n e. In a ll th ei r H o ly A u tho ri ty . I c am e ac ro s s thi s extr ac t w hi c h has a s i m i lar v i ew o n i n du lgen c es i n a v ery amu s in g bo o k by A n tho ny B o u rd ai n c alled K i tc he n Co nfi d e nti a l. t ak i n g the Lo rd ' s n ame i n v ain .

Pay Your Money. A s a p ro d u c t. J u s t li k e w i n n i n g F ly B u y po i n ts to get a w eek en d at C ro w n Cas i n o . T hes e w ere H eav en Po i n ts w hi c h members need ed to c o llec t to p as s thro u gh the Pea rly T u rn s ti le i n to the ' Members ' On ly ' enc lo s u re i n Parad i s e. T hes e c red i t p o in ts ( kn o w n as San c ti fy in g Grac e) w e re the c u r ren c y y o u n eed ed to s av e to bu y y o u r p erman en t c o n d o i n Parad i s e j u s t li k e y o u n eed to s av e y o u r A u ss i e d o llars i f y o u w an t to bu y a c o n d o in Su rfer' s Parad i s e. B u t mo s tly . A mw ay ' s 's p eci al s o ap p o w d er' trai ls a v ery lo n g w ay behi n d the ' s an c ti fyi n g grac e' o f Vati c an In c . y ou bo u ght them. 46 Copyright Michael Hewitt-Gleeson © 2004 . T hi s bec ame the w o rld ' s fi rs t lo y alty mark eti n g o r frequ en t fly e r p ro gra m an d has s u bs equ en tly b u i lt T he Vati c an i n to mo s t p o w erfu l. there' s p len ty fo r ev ery o n e" . T he C atalo gu e o f In d u lgen c e s li s ted matc hi n g H eav en Po i n ts fo r ev en the w i c k ed es t c ri me. p ri v ate en terp ri s e i n hu man his to ry . s mo k i n g. " Step ri ght u p fo lk s .n ati o n al. Collect Your Points T he ' In d u lgen c e Sc heme' w i th i ts Catalo gu e o f In d u lgen c es mean t that me mbers had to mak e regu lar p u rc has es o f H eav en Po i n ts .SOFTWARE FOR YOUR BRAIN Collecting Heaven Points T hi s w as a bri lli an t s c heme! T hro u gh i n d u lgen c es . An as s as si n ati o n c o u ld b e abs o lv ed fo r 3 0 0 li v es . ho w d i d y o u c o llec t the c red i t p o i n ts ? W hy . Ro me had in v en ted a k i n d o f H o ly Cu rren c y o f i ts o w n .tag an d c o u ld be abs o lv ed fo r 2 0 c r o w n s . mas tu rbati o n o r telli n g li e s w hi c h w ere p ro s c ri bed as si ns an d attrac t ed o n go i n g d ebi t p o in ts . A s a member. Co ll ec t y o u r p o i n ts . i t w as j us t the hu mdru m ev ery d ay hu man ac ti vi ti es like go s s i p . Mu rd er had i ts p ri c e. mu lti . Step ri ght u p s i n n ers ! Get y o u r H eav en Po i n ts here. o f c o u rs e. H o w man y d o y o u w an t? H o w mu c h mo n ey hav e y ou go t? Do n ' t p u s h. P ay y o u r mo n ey .

o n s ec u rin g the p ap ac y . T hat they hav e d o n e s o wi th s uc h p o p u lar s uc ces s is an extrao rd i n ary examp le o f mo d ern l ea d ers hi p .u p the Vati c an ban k fo r w hi c h s o me. i ts 47 Copyright Michael Hewitt-Gleeson © 2004 . Dav i d Gallo p . Co u ld y o u ev er i magi n e a tw en ti eth c en tu ry J o hn XX III s ay i n g s u c h a thin g? T he p ap ac y i s an extremely d i ffi c u lt j o b y et Pap al p res ti ge i s n o w at an all ti me hi gh. bec o me c o rru p t? Man y hav e w ri tten ab o u t the extreme s o f p ap al c o rru p ti o n thro u gho u t hi s to ry . li k e i n v es ti gati v e j o u rn alis t. Pau l V I s ho w ed grea t c o mp as s i o n to c lergy o p p o s i n g c eli bac y releas i n g them fro m thei r v o w s . In the p as t. J o hn Pau l II w as w o un d ed an d v ery n early ass as s in ated fo r help i n g Ro n ald Reagan to d efea t the ' ev i l' Ru s s i an E mp i re. s ay he w as mu rd ered . F o r examp le:     J o hn XX III. J o hn Pau l I w an ted to c lean . Mo s t mo d ern p o p es ap p ear to hav e been men o f go o d w i ll w ho s ee m to hav e tri ed v ery ha rd to ba lan c e the en o r m o u s bu rd en o f thei r o ffi c e w i th the e xi gen c i es o f a free s o c i ety . B u t thi s w as n o t alw ay s s o .SOFTWARE FOR YOUR BRAIN "Absolute Power Corrupts Absolutely" B ro ther Ma rti n w as alread y d i s s atisfi ed w i th the Chu rc h' s c lai m to bein g Go d ' s exc lu s i v e ' trav el agen t' an d s o o n his v is i t to Ro me he w as d eep ly d ep res s ed and rev o lted u p o n s eei n g the s p o i ls o f the i n d u lgen c e s c heme that had been c o llec ted fro m th e fai thfu l an d d i s p lay ed in the d ec ad en c e an d o p u lenc e o f the c o u r t o f Po p e Leo X . s ai d " I am n o t in falli ble" an d c alled Vati c an II to d emo n s trate i t. Lo rd A c to n w ro te o n the p ap ac y that ' p o w er c o rru p ts an d abs o lu te p o w er c o rru p ts abs o lu tely ' an d i t may exp lain the lo ng hi s to ry o f the p ap acy ' s li bi d o d o min an d i . A lo t has c han ged s inc e a fo u rteen th c en tu ry J o hn X X II s ai d that to d en y A qu in as w as tan tamo u n t to heres y . T o d ay w e are u s ed to mo d ern p o p es w ho li v e i n a mu c h mo re to le ran t an d mu lti c u ltu ral w o rld . w hy d i d s o many men . T o d ay ' s p o p es are p o p u lar s up ers tars w ho d raw hu ge c ro w d s w herev er they go .

150 p ap al o ffi c es an d p o s i ti on s and au c ti on ed them o ff. " No w I c an real ly en j o y my s elf" .SOFTWARE FOR YOUR BRAIN i n s ati able lu s t fo r p o w er. In 1 51 7 Po p e Leo X .0 0 0 d u c ats . Gi v en a Red H at fo r hi s thi rteen th b i rthd ay he bec ame p o p e w hen he w as 3 8 .  Defy i n g c an o n law . A nd s o o n . B u t.  H i s Ro man bro thels . Lu ther' s p o p e w as o n e o f the mo s t in famo u s . an o rc hes tra .the buy i n g an d s elli n g o f s ac red thi n gs . H i s to ry rec o rd s the fo l lo w i n g:  Leo had 68 3 c o u rti ers o n hi s p ay ro ll. Leo o ffe red to s el l A lbe rt th e See o f Mai n z an d the P ri mac y o f Ge rman y fo r 3 0 . And he did! Leo to o k p ap al greed to n ew hei ghts that tri v i ali ze the w o rs t exc es s es o f the 198 0 ' s . i n Chri s t' s n ame.0 0 0 regi s tered p ro s ti tu tes in a p o p u lati on o f 50 .  Leo gav e B ac c han ali an ban qu ets o f 65 c o u rs es featu ri n g s u c h d eli c aci es as p eac o c k' to n gu es . a th eat re an d a men ageri e o f w i ld an i mals i n c lu di n g a W hi te E lep han t that w o u ld bo w to Leo thr ee ti mes . It i s rec o rd ed that as the tri p le ti ara hi t h i s head . an d exc lai med . Gi u li o d e' Med i ci . n i ghti n gales fly i n g o u t o f p i es and n ak ed bo ys j u mp in g o u t o f p u d di n gs .w as a c ri me. Card i n al' s Red H ats w en t fo r aro u n d 3 0 .s u fferi n g Ge rman p eo p le. w i th 7.0 0 0 s ti ll d i d n ' t bri n g in en o u gh i n c o me fo r Po p e Leo .  A ltho u gh s i mo n y .0 0 0 du c ats . s i n c e A lb ert d i d n ' t hav e the mo n ey they c o n s p i red to rai s e th e c as h by s elli n g i n du lgen c es to the German p eo p le s ayi n g the mo n ey w as go in g i n to a bu i ld i n g fu nd fo r St Pe ter' s i n Ro me. 48 Copyright Michael Hewitt-Gleeson © 2004 . Po p e Leo X tu rn ed to his i llegi ti mate c o u s in .  H e w as a gamb le r an d bi g s p en d er bo rro w i n g v as t s u ms fro m ban k ers at 40 % i n teres t. H e w as the y o u n ges t c ard in al ev er . In s tead o f gi v i n g ev ery thi n g up fo r Chri s t. Leo i n v en ted 2 . Leo p lan n ed hu n tin g tri p s fo r w eek s o n en d . Leo grabb ed ev ery thi n g he c o u ld . p u lled a maj o r s c am o n the lo n g. i n c aho o ts w i th Pri n c e A lbert H o hen zo llern . The 'St Peters' Scam B u t i t w as Leo ' s u lti mate ac t o f o bs cen e greed an d blas p hemy that fi n ally pu s hed o u r hero Lu th er i n to ac ti o n .

th e Po p e' s of c o u rs e. W hen Lu ther rec ei v ed hi s c o p y o f the Po p e' s B u ll o f E xc o mmu n ic ati o n ." Sovereign Thinker H e w as d eep ly flaw ed as an an ti.Semi te an d d i d a great d eal o f ha rm to h i s J ew is h brethe ren . au tho ri ty . U s i n g the n ew tec hn o lo gy o f the p rinti n g p res s to s p read his id eas . I s ti ll feel thes e w o rd s abo v e are en o u gh to mak e Marti n Lu ther o n e o f t he g reat es t s o v erei gn t hi n k ers i n his to ry an d his examp le o f d efi an c e c an be fo llo w ed . I d e s p i se the fu ry a nd fa v o u r o f Ro m e . Gu ten berg had o n ly rec en tly i n v en ted the p ri n ti n g p res s an d Lu ther n o t o n ly o ffi ci ally s u bmi tted hi s argu men ts i n Lati n to ec c les i as ti cal au tho ri ti es bu t a ls o w ro te t hem i n hi s n ati v e German to n gu e an d p u bli s hed hi s p amp hlets fo r gen er al d i s tri bu ti o n to the German p eo p le. w ho bo as ts o f bei n g the Vi c ar o f Chri s t an d s u c c ess o r to St Peter. T hi s gen eral d i s tri b u ti o n w as a maj o r n ew d ev elo p men t the i mp o rtan c e o f w hi c h c an n o t be o v er emp has i zed . . Lu ther bec ame the fi rs t thi n k er ev e r to b ri n g hi s arg u men t to the gen e ral p u bli c . Lu c k w as on Lu ther' s s id e. It i s a d i s tres s i n g an d terri bl e thi n g to s ee the H ead o f Chri s ten d om. he s i mp ly b u rn t i t i n d efi anc e. Di s tri bu ti o n o f Lu ther' s p amp hlets to the gen eral p u bli c bro k e the Chu rc h' s mo n o p o ly Lu ther o n i n fo rmati o n p ro tec ted hi m an d his argu men ts the w rath d i rec tly of Po p e c hall en ged Leo w ho . I wi ll ha v e no re c o nc i lia ti o n wi th the p o p e fo r a ll e te rni ty.SOFTWARE FOR YOUR BRAIN Luther's Pamphlets Lu ther fo u gh t bac k w i th a n ew w eapo n . " T he d ie i s c as t. In o n e o f hi s p amp hlets he d es c ri bed Leo ' s pap ac y as : ' mo re c o rru p t than an y B aby lo n o r So d o m ev er w as . li v i n g in a w o rld ly p o mp that n o K in g o r E mp ero r can equ al. T he p eo p le an d the lo c al G erman p ri n c es had en o u gh! T hey s to o d behi n d an d fro m exc o mmu n i c ated hi m. s o o n fo llo w ed by o thers li k e Calv i n . s ay i n g. H i s exa mp le.. s o that i n hi m w ho c alls hi ms elf mo s t ho ly an d mos t s pi ri tu al there i s mo re w o rld li n es s than i n the w o rld i ts elf' . 49 Copyright Michael Hewitt-Gleeson © 2004 . began the u n rav elli n g o f the au tho ri ty o f Ro me that led to the Re fo rma ti o n . i n sp i te o f that.

w ho has d efi ed the p o p e i n hi s exp os e o n mo d ern d ay ' Pap al Po w er' w hi c h i s the n ame o f hi s bo o k w herei n he s ay s ." F o r thes e an d o ther w o rd s . p erhap s Marti n Lu ther c an be c o n si d ered the i n v en to r o f the med ia. B u t there a re als o . F ather C o lli n s has alread y s u ffered at the han d s o f the Vati c an ' s au tho ri tari an i n qu is i to rs an d hi s Au s trali an Co n s ti tu ti on al ri ghts may hav e been i llega lly c o n trav en ed . there ar e man y mo d ern d ay " Marti n Lu the rs " w ho are w i lli n g to d e fy the p o p e.SOFTWARE FOR YOUR BRAIN Inventor of the Media If Gu ten ber g w as the i n v en to r o f the p ri n tin g p res s . fre e s p eec h an d the ri ght fo r i n d iv i d u als to thi n k fo r thems elv es . The Internet Perhap s the In te rn et i s the n ex t b i gges t le ap fo r s o v e rei gn thi n k ers s i n c e the p ri n ti n g p res s . the re are the hi ghly p u bli c is ed Mad o nn a' s and Sin ead ' s o f the w o rld . li k e B ro ther Ma rti n . the c ler gy o f the c hu rc h. " Ju s t as the mo d el o f the abs o lu te mo n arc h o r d i c tato r p lac es the ru le r n o t o n ly abo v e the s t ate an d i ts law s bu t abo v e s o c i ety i ts elf. Perhap s the w w w i s bec o mi n g the n ew med i u m that w i ll p ro v i d e a fres h ho p e fo r i n d i v i d u als w ho w i s h to thi n k fo r thems elv es an d w ho . w i s h to d e fy the au tho ri ta ri an i s m that s ti ll e xi s ts i n man y of to d ay ' s i n s ti tu ti on s i n Bi g Go v ern men t. F athe r Pau l Co l li n s . F o r examp le . T here are the m an y n u n s an d p ri es ts li k e the A u s trali an p ri es t. Modern Martins T o my mi n d . B i g R eli gi o n an d B i g B us in es s . 50 Copyright Michael Hewitt-Gleeson © 2004 . li k e B ro the r Marti n . s o t he p ap ali s t in terp retati o n s o f p ri mac y an d in falli bi li ty [ mak e] the Po p e i n to s o me ty p e o f s o lo gu ru an d i n termed i ary betw ee n Go d an d the c hu rc h.

B u t. I fe e l tha t i t i s ne c e s s a ry to ta ke s i d es o n thi s i s s ue . ~ C ha r le s D a rwi n It i s a lm o s t u nb e lie v a b le ho w m u c h the a tm o s p he re c ha nge d as a c o ns eq u e nc e o f the p u b li c a ti o n. a s ne v e r b e fo re . at an y p arti c u lar ti me . B u t no w we a re a ls o i n the m i d s t o f a c o u nte r. A n d . b u t I a m a g a i ns t tho s e e xag g e ra te d c la i m s fo r s c ie nc e tha t ha v e s o me ti m e s b ee n. ~ Orvi lle Wri g ht I fo rm e rly tho u g ht t ha t whe n a te nd e nc y to p ro d u c e the two s e xe s i n e q u a l nu m b e rs wa s a d v a nta ge o us to the s p e c ie s . My p o s i ti o n. I t i s i m p o rta nt to re a li ze tha t s c ie nc e d o e s no t m a ke a ss e rti o ns a b o u t u ltim a te q ue s ti o ns ab o u t the ri dd le s o f e xi s te nc e .rev o lu ti o n. v e ry b ri e fly . O u r who le o u tlo o k. I am o n the si d e o f sc i e nc e a nd o f ra ti o na li ty. o r tha t we c a n a p p ro ac h certa i nty. b u t I a m a g a i ns t i nte l le c tu a l a rro g a nc e . o f T he O ri g i n o f Sp e c i e s . a nd o f i nte lle c tu a l d a ri ng i n the s e a rc h fo r t ru th. In s c i en c e. T he Da rwi ni a n re v o lu ti o n i s s ti ll p ro c e ed i ng . there i s alw ay s mo re an d mo re ev i d en c e. Sc i en c e i s un c ertai n . a nd e s p e ci a lly a g a i ns t the m i s c o nce i v e d c la i m tha t we ha v e the tru t h i n o u r p o c ke ts . o r a b o u t Ma n' s ta s k i n thi s wo rld . the re wo u ld b e li ttle ho p e o f a d va nc e. Y o u c an n o t p ro v e an y thi n g i n s c i en c e ( i n the abs o lu te s en s e) bec au s e s c i enc e i s b as ed o n evi d en c e. ~ K a rl Po p p e r T he T ru th d o es n o t exi s t i n s c i en c e. as ti me p as s es . i n 18 5 9. T here are o n ly tru ths that ar e mo re l i k ely than o ther t ru ths . o u r p i c tu re o f the u ni v e rs e . a s tro ng re a c ti o n a g ai ns t s c i e nce a nd a ga i ns t ra ti o na li ty. as hi s to ry has 51 Copyright Michael Hewitt-Gleeson © 2004 . I a m o n the s i d e o f the s e a rc h fo r tru th.SOFTWARE FOR YOUR BRAIN If we a ll wo rke d o n the a ss u m p ti o n tha t wha t i s ac c e p ted as tru e i s rea lly tru e . d e no u nc e d a s ' sc i e nti s m ' . i t wo u ld fo llo w fro m na tu ra l s e le c ti o n. i s thi s . ha s c ha ng e d . t he balan c e o f ev i d en c e s u pp o rts o n e p o i n t o f v i ew o r ' tru th' as bei n g mo r e li k ely than an y o ther ' t ru th' . T here A RE tru ths i n s c i en c e bu t there i s n o s u c h thin g as on e AB SOLU T E tru th. ri g htly. b u t I no w s e e the who le p ro b le m i s s o i ntri c a te tha t i t i s s a fe r to le a v e i ts s o lu ti o n to the fu tu re .

p erhap s o f al l ti me" . s c i en c e u p d ates i ts elf an d rep l ac es A ri s to tle' s tr u th w i th Gali leo ' s n ew ' s u n tru th' . s o lv ed the p ro blem that Darw i n had d eli berately p ro c ras ti n ated . they c an re ly o n i t hap p en in g. T hi s p hen o men on i s s o w ell res p ec ted by s c i en tis ts that. T h at to d a y ' s en ti re u n i v ers e has gro w n o u t o f a p arti c le .SOFTWARE FOR YOUR BRAIN s ho w n . n ew gen erati o n s o f s c i en ti s ts s o o n fi nd n ew ev id en c e. as Darw i n s ai d i n the qu o te abo v e. T hi s i s the s c i en ti fi c p ro c es s . T hree g en erati o n s late r." E v en n o ted p hy s ic is t Step hen H aw k in g w as w i lli n g to ad mi t the COB E d i s c ov ery " w as the mo s t i mp o rtan t o f the c en tu ry .n ew w ays o f lo o k i n g at the w o rld . Replacing Old Truths With New Truths A s men ti o n ed earli er. s maller than a p ro to n . So . the p ro p o n en t o f a c o mp eti n g theo ry ( the tex tu res v ers i o n o f to p o lo gi c al d efec t theo ry ) d ec lari n g af ter the rele as e o f the COB E ev i d en c e " W e' re d ead. A n o ther mo re r ec en t examp le i s th at o f c o s mo lo gi s t Geo r ge Smo o t . W i th hi s teles c o p e that he i n v en ted Gali leo w as able to p ro d u c e ev i d enc e that t he earth w as n o t the c en tre bu t w as i n o rbi t aro u n d the s u n . Co mp eti n g tru ths are n o w gi v i n g w ay to thi s n ew ' mo re li k ely tru th' bec aus e o f the w ei ght o f ev i d en c e p ro v id ed b y the COB E s atelli te. th e gen eti c i s t an d father o f mo d ern s tati s ti c s . hav e n ew id eas and d es i gn n ew p arad i gms . So s ci enc e i s n o w u p d ati n g i ts elf. W atc h thi s s p ac e! 52 Copyright Michael Hewitt-Gleeson © 2004 . s c i en c e then u p d ates i ts elf by di sp lac i n g the p rev i o u s tru th w i th the n ew ' mo re li k ely ' tru th. W e n o w s ee sc i en ti s ts li k e Dav i d Sp ergal . I t' s a n ew s c i en ti fi c tru th. H e an d hi s COB E s atelli te team rec ei v ed w o rld w i d e rec o gn i ti o n fo r p ro v i d in g ev i d enc e o f the ' w ri n k les i n ti me' that n o w p ro v e the bi g ban g theo ry to be a fac t. as the res u lt o f a bi g ban g 15 b i lli o n y ears a go . T hi s u n c ertai n ty o f s c i en c e ac co u n ts fo r a lo t o f i ts p ro g res s . i s n o lo n g er a theo ry .the s earc h fo r mo re li k ely t ru ths .tha t c o n ti nu es an d c on ti nu es o n in to the fu tu re. So . th e p rev ai li n g tru th befo r e Gali leo w as A ri s to tle' s vi ew that the E arth w as the c en tre o f the u n i v er s e. Si r Ro n ald F i s her.

Sc hro d i n ger. v i ru s es . 1979) . bac teri a. w hi c h i s s o mew hat remo te . In 1 944 . If that i s s o . F ran c i s Cri c k fro m E n glan d an d J ames W ats o n fro m A meri c a. H e w as als o a member o f a gro u p o f A meri c an res earc h s c i en tis ts w ho gathered eac h s ummer at 53 Copyright Michael Hewitt-Gleeson © 2004 .b u t I wo u ld ha v e sa i d the bo rd e rli ne b e twe e n the li v i ng a nd the no n li v i ng . then p erhap s the gre ates t fea t o f thi n k i n g ev er p erfo rmed by an y tw o hu man brai ns w as in 1953 w hen tw o y o u n g sc i en tis ts .SOFTWARE FOR YOUR BRAIN Another Truth Discovered! It has o ften b een s ai d that E in s tei n ' s ac c o mp li s hmen t is the greates t feat o f thi n k i n g ev er p erfo rmed by a hu man brai n . J a m es W ats o n o n c e w ro te. T he ev en tu al go al. E rw i n Sc hro di n ger. Cri c k w as an athei s t. c e rta i nly I d i d n' t kn o w i t . i n s o far as thi s may p ro v e p o s si ble. tho u g h the te rm wa s n' t c o m m o n the n. Lo n d o n . T ha t wa s the p hra s e I ha d i n m y m ind ." H o rac e F ree lan d J u d s o n 's exc ellen t c o mp rehen s i v e hi s to ry . af ter a G erman bo mb blew u p hi s p hy s i cs labo rato ry . H e w o n hi s gran t fo r res ea rc h a t Cambri d ge U n i v ers i ty ' s famo u s Cav en d i sh Labo rato ry . p ro tei n s. “I b e c a m e p o la ri s ed to wa rd s fi nd i ng o u t the s e c re t o f the g e ne . s ay . Du ri n g the w ar .” J ames W ats o n w as a y o u n g In di an a U n i v ers i ty bi o lo gy p os tgrad u ate. as ty pi fi ed by . I wa s v e ry c le a r i n m y m i nd . an d the s tru c tu re o f c hro m o s o mes . a fo u n d er o f qu an tu m mec han i c s . T he E i g hth Da y o f Cre a ti o n ( Pen gu i n . a y o u n g p hy s ic is t j o in ed the Ro y al Nav y . T hi s mi ght be c alled the c hemi c al p hy s i c s o f bi o lo gy . q u o tes Cri c k i n hi s ap p li c ati on fo r hi s res earc h gran t as hav i n g w ri t ten : T he p arti c u lar fi eld w hi c h exc i tes my i n teres t i s the d i v is i o n betw een the li vi n g and the no n li v in g. In i t. c han ged to bi o lo gy . It' s a ls o s ai d that ' tw o h ead s a re bet ter than o n e' . to gethe r c rac k ed the c o d e o f c o d es an d fo r w hi c h they j o i n tly rec ei v ed the No bel P ri ze. i ts a to mi c an d mo lec u lar s tru c tu re. H e w as aro u n d 3 0 . s p ec u lated o n the p hy s ic al b as i s o f the gen e. I c ho s e wha t we no w c a l l m o le c u la r b i o lo g y. a s ho rt b o o k c al led W ha t i s Li fe ? w as pu bli s hed by the famo u s p hy s ic is t. A fter the w ar . H e later s ai d . H e w an ted to exp o s e the ' my s teri es ' o f the i llu s i o n o f v i tali s m. " My o wn m o ti v e s I ne v e r ha d a ny d ou b t a b ou t. i s the d es c ri p tio n o f thes e ac ti v i ti es i n terms o f thei r s tru c ture i e the s p ati al d i s tri bu ti o n o f thei r c o n s ti tu en t ato ms . A s a res u lt o f read i n g thi s b o o k . F ran c i s Cri c k .

s o ev en tu ally they w ere gi v en a ro o m to w o rk i n to gethe r s o as n o t to d i s tu rb the res t o f the res ea rc hers . n o w famo u s d o u ble heli x . T he p ro j ec t requ i red an en o rmo us amo u n t o f i n tellec tu al effo rt an d res earc h . C ri c k . W ats o n bec ame c o n v i n c ed that i f he w an ted to fi n d the s t ru c t u re o f the gen e then he had to learn X . What is life? T he u n i v ers al s y s tem o f all li fe o n th i s p lan et i s bas ed on a fu n d amen tal c o d e an d that c o d e w as bro k en by F ran c is Cri ck an d J ames W ats o n i n 1953 . Crick and Watson In Oc to b er 195 1.c li mbers . Say s Cri c k . T he arti c le i n c lu d ed the fi rs t p u bli s hed di agram o f the mo lec u lar s tru c tu re o f t hei r. s p ec u late a bo u t the 54 Copyright Michael Hewitt-Gleeson © 2004 .p age a rti c le en ti tled Mo lec u la r St ru c tu re o f N u c lei c A ci d s . eac h help i n g the o ther u p an d u p . i n the lo c al p u b . o n the d i s c o very o f the s tru c tu re o f DNA . i n v olv i n g man y c ri tic al c o n tri bu ti o ns by a n u mber o f o ther res earc he rs . o n 2 5 A p ri l 19 53 . ( w hi c h lo o k s a bi t li k e a lad d er y o u mi ght fi n d i n Es c her' s c lo s et) . Cri c k an d W ats o n c rac k ed t he gen eti c c o d e. As hi s w o rk p ro gres s ed . T hey p u bli s hed thei r i d eas i n the fi rs t o f th ree arti c les i n Na tu re . Pri o r to 19 53 o n e c o u ld s ti ll. j u s t a v is i to r. On c e c o u ld s ti ll. Si n c e thes e men u n rav elled the mo lec u lar s tru c tu re o f the gen e o u r w o rld h as u n dergo n e a c o n ti nu i n g an d exp lo di n g s eri es of rev o lu ti o n ary i n s i ghts . T hey c o u ld be s een ev ery w here i n an imated c o n v ers ati o n . c red i bly . T he fi rs t en d ed in d is as ter. ho ld o n to the be li ef tha t li fe i ts elf w as u lti mately a my s teri o u s thi n g. 3 5. i n ha llw ay s . an ho u r o u t o f New Y o rk . Cri c k an d W ats o n met at Cambri d ge. 2 3 . as a thi n k er.ray d i ffrac ti o n tec hn i qu es s o he s ai led to En glan d to s tu d y there. hav i n g tea." W ats o n and Cri c k laun c hed tw o s ep arate attac k s . " W e m u s t hav e go t the rep u tati o n by that ti me o f rat her ta lk i n g to gethe r a lo t. i n lab o rato ri es . T hey i n s tan tly hi t i t o ff an d bec ame i n tellec tu al mo u n tai n . T he s ec o n d w as a s u c c ess bey o nd an y thi n g they had hop ed fo r. F i n ally . w as j us t a res earc h s tu d en t an d W ats on . T hes e s c i en ti fi c d ev elo p men ts s ho w no s i gn o f s lo w ing d o w n an d n o thin g c an ev er be the s ame. i n p arallel.SOFTWARE FOR YOUR BRAIN Co ld Sp ri n g H arb o r o n Lo n g Is land . It w as a th ree.

SOFTWARE FOR YOUR BRAIN o ri gi n s an d ' mys teri es ' o f li fe. T o d o s o to d ay , i t may be ar gu ed , i s an ad mi s s i on o f i gn o ran c e, lazi n es s o r bo th. Digital Genes W e n o w k n ow that gen es are d i g i tal. T hey ar e lo n g s tri n gs o f p u r e d i gi tal i n fo rmati o n . Li k e CDs an d c o mp u ters , the c o d e o f li f e - al l li fe - i s mi ghty d i gi tal i n i ts i n tern al s tru c tu re. W he reas the b i n ary c o d e o f c o mp u ters has tw o s ymbo ls , i n li fe the c o d e i s q u atern ary w i th fo u r s y mbo ls . Otherw i s e they ' re d i gi tal ly th e s ame. W hat, then , i s the es s en ti al d i fferen ce betw een the mac hi n e c o d e o f a c o mp u ter an d that o f y o u r g en es ? T he an s w er i s : n on e! B u i ld in g o n Cri c k an d W ats o n , the famo u s Oxfo rd Da rw i n i s t, Ri c hard Daw k i n s , bes t- s elli n g au tho r o f " T he S elfi s h G en e" , has exp lai n ed that " li fe res u lts fro m t he n o n - ran d o m s u rv i v al o f ran d o mly v ary i n g rep li c ato rs " . A n d thes e rep li c ato rs , th es e gen es , a re d i gi tal . Ou r g en eti c c o d e i s s o d i gital to the c o re that y o u c o u ld en c o d e, w i th w o r d - fo r- w o rd ac c u rac y , the w ho le o f th e B i ble i n tho s e p arts o f the hu man g en o me that are at p res en t fi lled w i th j u n k DNA . In Ri v e r O u t o f E d e n, Daw k i n s i llu strates th e s tro n g d i gi tal n atu re o f g en es w i th c harac teri s ti c c lari ty an d w i t: " T he fo llo w i n g s c i enc e- fi c ti on p lo t is feas i ble, gi v en a tec hn o lo gy that d i ffers fro m to d ay ' s o n ly in bein g a li ttle s p eed ed u p . Pro fes s o r J i m Cri c k s o n has been k i d n ap p ed by an ev i l fo rei gn p o w er an d fo rc ed to w o rk i n i ts bi o lo gi c al- w arfar e lab s . T o s av e c iv i li s ati on i t i s v i tally i mpo rtan t that he s ho u ld c o mmuni c ate s o me to p - s ec ret i n fo rmati o n to the o u ts i d e w o rld , bu t all n o rma l c han n els o f c o mmu n ic ati o n are d en i ed hi m. E xc ep t o n e. " T he DNA c o d e c on si s ts o f s i xty - fo ur tri p let " c o d o n s ," en o u gh fo r a c o mp lete u p p er- an d lo w er- c as e E n gli s h alp habet p lu s ten n u merals , a s p ac e c harac ter an d a fu ll s to p o r p eri o d . Pro fes s o r Cri c k s o n tak es a vi ru len t i n flu en za vi ru s o ff the lab o rato ry s helf an d en gi n eers i n to i ts gen o me the c o mp lete text o f hi s mes s age to the o u ts i d e w o rld , i n p erf ec tly fo rmed E n gli s h s en ten c es . H e rep eats hi s mes s age o v er an d o v er agai n i n the en gi n eered gen o me, ad d i n g an eas i ly rec o gn i s able " flag" s equ en c e-- s ay , the fi rs t ten p ri me n u mbers . H e then in fec ts hi ms elf w i th the v i ru s an d s n eezes in a ro o m fu ll o f p eo p le. " A w av e o f flu s w eep s the w o rld , an d med i c al labs i n d is tan t lan d s s et to w o rk to s equ en c e i ts gen o me in an attempt to d es i gn a v ac c in e. It s o o n bec o mes ap p aren t that the re i s a s tran ge rep eated p attern i n the gen o me. A le rted by the p ri me n u mb ers - w hic h c an n o t hav e ari s en sp o n tan eo us ly - s o mebo dy tumbles to the i d ea o f emp lo y i n g c o d e- break i n g tec hn i qu es . F ro m there i t w o u ld be s ho rt w o rk to r ead the fu l l E n gli s h text o f Pro fes s o r Cri c k s o n ' s mess age,

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Copyright Michael Hewitt-Gleeson © 2004

SOFTWARE FOR YOUR BRAIN s n eezed aro u n d the w o rld ."

The Human Genome Project In J u n e 2 0 0 0 at a W hi te H o u s e c er e mo n y Pres i d en t Cli n to n p ro c lai med , " T o d a y we ha v e lea rne d the la ngu a ge i n whi c h Go d c re a te d li fe " as he d ec lared the mu lti bi lli o n i n tern ati o n al rac e to map o u r gen eti c mak e- u p to hav e be en w o n . T he en ti re map o f the hu man gen o me s ho w s a s tri n g o f 3 bi lli o n letters - - 750 meg aby tes o f d i gi ti zed i n fo rmati o n -- that w o u ld fi t o n a s i n gle DVD. Dec o d i n g the hu man gen o me- - the text o f li fe- - i s an o ther great c o n s equ en ce o f Cri c k an d W ats o n 's w o rk . It has been c o mp ared w i th the i n v en ti o n o f the w heel an d lan d i n g o n the mo o n . So , i f li fe i s d i gi tal an d kn o w able the ' my s tery o f my s teri es ' has ev ap o rated . W hat effec t d o es that hav e o n us as s o v erei gn thi n k ers . In w hat w ay has the feat o f W ats o n an d Cri c k help ed to free u s fro m au tho ri tari an i s m? In w hat w a y has the w o rk o f thes e tw o s ci en ti s ts ad d ed a qu an tu m leap to o u r freed o m as s o v erei gn thi n k ers ? Knowledge and Power On e o f the themes o f thi s trai n i n g i s the c o n n ec ti on betw een k n o w led ge an d p o w er. K n o w led ge i s p o w er an d thi n k i n g i s the s o u rc e o f k n o w led ge. T hi n k i n g i s als o the s o u rc e o f p o w er. Li k e Lu ther' s u s e o f the med i a, t h e gen eti c rev e lati o n o f C ri c k an d W ats o n is an o ther hu ge v i c to ry fo r k n o w led ge o v er au tho ri ty . A thi n k er n o lo n ger n eed s a ' p ri es t o f the k n o w led ge' wi th s p eci al my s ti c al p o w ers to exp lai n ' the mean i n g o f li fe' . It i s n o w read i ly exp li c able an d eas i ly u n d ers tan d able by the in d i vi d u al w i tho u t an y n eed fo r an i n term ed i ary w ho re tai n s s p ec i al ' s up ern atu ral p o w ers ' fo r hi ms elf. T o the s o v erei gn thi n k er, thi s i s a hu ge d i v id en d o f p ers on al freed o m. No p o w erbas e li k es to s u r ren d er i ts p o w er. I t w o u ld be n ai v e to thi n k s o . H o w ev er the o ld s u p ern atu ral p o w erb as es , s ti l l o p erati n g i n to d ay ' s w o rld , hav e lo s t mo s t o f thei r temp o ral p o w er an d w hat li t tle remai n s i s rap i d ly d i si n tegrati n g at an as to n i s hin g rate o f ac c ele rati o n .

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Copyright Michael Hewitt-Gleeson © 2004

SOFTWARE FOR YOUR BRAIN

It s o me w ay s i t i s i ro n i c ho w the un certai n tru ths o f s c i en c e hav e s o o v ertak en the c ertai n ty o f T he T ru th. E v en the hi ghes t c lai ms o f oc c u lt c ertai n ty s eem thi n and p u eri le c o mp ared to the d emo n s trable ac hi ev emen ts o f s c i enc e. A Su p ern atu ral A s s u mp ti o n o r a Sc i enti fi c Demo n s trati o n Perhap s the u lti mate c lai m o f o c c u lt c ertai n ty w as i n 1950 . A ro u n d the s ame ti me that C ri c k an d W ats o n w ere head i n g fo r C ambri d ge , a my s ti c al me tho d o lo gy w as p ro d u c in g a fres h d i s c o v ery i n Ro me. T here has o n ly been on e in falli ble c lai m ev er mad e by a p o p e s i nc e Pi u s IX p ro c lai med the d o c tri n e o f p ap al i nfalli bi li ty i n 18 70 . An Itali an p ri es t, E u gen i o Pac elli as Pi u s X II, s u d d en ly , i n 1950 , as s erted hi s d o c tri n e o f T he A s su mp ti o n . Sp eak i n g ex c athed ra an d c lai mi n g i n falli bi li ty he d ec i d ed that Ma ry w as p hy s i c ally as s u med in to heav en . H e p ro fes s ed that n o t o n ly w as Mary ' s p hy si c al bo dy ac tu ally tak en i n to heav en bu t als o that thi s c lai m w as the s u p reme s tatemen t o f c ertai n ty that o n ly a Su p reme Po n ti ff c o u ld ma k e. Instant auto-excommunication option H e ev en ad d ed that hi s rec on d i te d i s c ov ery w as s o c ertai n a ' fac t' that i f an y Catho li c s ev er w i s hed to au to mati c ally exc o mmu ni c ate thems elv es fro m the c hu rc h, they o n ly had to w i lfu lly d ou bt hi s d ec larati o n an d they w ere o u t. F i n i to . In hi s an athema, h e s ai d : " If a nyo ne , whi c h Go d fo rb i d , s ho u ld d a re wi lfu lly to d e ny o r c a ll i n d o u b t tha t whi c h W e ha v e d e fi ne d , le t hi m kno w tha t he ha s fa lle n a wa y c o m p le te ly fro m the d i v i ne a nd Ca tho li c fa i th" Leav i n g as i d e the i mp erti n en c e o f th i s as s erti o n an d the to tal lac k o f an y ev i d en c e to s u p p o rt i t, Pi u s X II' s aero n au ti c al i n v en ti o n i s relati v ely tame c o mp a red w i th tho s e o f s c i en ti s ts i n the fi eld . B y c o n tras t, fo r e xamp le, a falli bl e, u n c ert ai n Sw i s s s c i en tis t, Dan i el B ern o u lli , d i sc o v ered the p ri n ci p le o f the aero fo i l that to d ay en ab les a p o p e to fly a ro u n d the w o r l d i n a 747, f as ter than a bu l let , alo n g w i th the en ti re Co lle ge o f Ca rd i n als ! T hro w i n a mo v i e, a reas o n able me al an d s o me F ren c h Champ agn e an d i t beats ri d i n g aro u n d o n a c lo ud an yd ay . A ls o , there a re n o th reats o f exc o mm u n i c ati on

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Copyright Michael Hewitt-Gleeson © 2004

SOFTWARE FOR YOUR BRAIN i n v o lv ed in in tern ati o n al ai r trav e l, j u s t the o c c as i o n al lo s s o f baggage. The End of the Mystical Millennium Mo re an d mo r e b r ai n u s ers are tu rn i n g to s c i en c e fo r an s w ers to qu es ti o n s that w e re o n c e the exc lu s i v e d o mai n o f the s u p ern atu ral p o w erbas es . In A u s trali a, t he lat es t Go v ern men t c en s u s has c on fi rmed thi s ac c elerati n g rej ec ti o n o f r eli gi o n s , s ec ts an d c u lts . A s w e leav e the My s ti c al Mi llen n i um, the s u p erfi c i al, c hi ld i s h my tho lo gi es o f the tru th- merc han ts an d med i ev al magi c i an s are bei n g left behi n d . T he i n formati o n ri c h rev elati o n s o f s c i en c e are emp o w eri n g mo re t hi n k ers than ev er befo re to c ho o s e s o v erei gn ty o v er au tho ri ty . 1953 i s i mp o rtan t bec au s e i t w as the d efi n i tiv e en d o f the Mys ti c al Mi llen n iu m. It w as the las t o f the bi g ' my s teri es ' to be exp lai n ed . T ho u gh there may a lw ay s be man y in teres ti n g qu es ti o ns to be asked an d ans w ered , after Cri c k an d Wats o n , n o thi n k er n eed ev er d eleg ate her o r h i s au tho ri ty to a s u p ern atu ral m agi c i an , ev er agai n . I f s he o r he CH OO SE S to d o s o fo r s o me o t her reas o n , t hat i s thei r ri ght an d p ri v i lege. The Greatest Thinkers F ran c i s Cri ck and J ames W ats o n are tw o of hi s to ry 's greates t i ntellec tu al s u p ers tars . Nev er hav e tw o thi n k er s exp lai n ed s o mu c h. T hei r d i s c o v ery o f the d i gi tal gen e has c lea red aw ay man y v ei ls o f my s tery . Man y o ther s c i en ti s ts hav e s in c e bui lt o n Cri c k an d W ats o n 's o ri gi n al id eas an d mo re w o rk w i ll be d o n e i n the fu tu re. B u t, as a c o n tri bu ti o n to the fr eed o m o f i n d iv i du al thi n k ers , Cri c k an d W atso n ' s ac hi ev emen t d w arfs tho s e o f the ' tru th hac k ers ' , A ri s to tle an d A q u i n as , an d p ro v i d es a maj o r blo w to PT V.

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Copyright Michael Hewitt-Gleeson © 2004

PT V may hav e s o i n c ap ac i tated a T ru e B eli ev er that he i s u n able to s ee the r es u lts o f hi s ac ti o n s .i n fec ted brai n u s er i s u n able to s ee a bett er w ay o f lo o k i n g at thi n gs .man i a)  Lazy Cri ti c ( mi s tak e. as a c o gn i ti v e d i s eas e. the mo re t hey may s u ffer fro m thi s k i nd o f c o gn i ti v e c o n c ei t. ho w y o u r o w n brai n may hav e bec o me i n fec ted .i n fec ted may be on ly us i n g thei r brai n p o w er to d efen d thei r o p i n i on . ho w i t aro s e an d ho w i t s p read v i a the med i ev al c hu rc h i n to the W es tern ed u c ati on sys tem. In the beli ef t ha t they ar e " mo rally ri gh t" an y ac ti o n i s j us ti fi ed by the Ri gh teo u s an d Si ghtles s . Righteous and Sightless T he ri ghteo u s brai n i s bli n d to c on s equ en c es . The Effects of PTV If thi s i s s o . T hey are u n able to es c ap e fro m thei r v i ew p o in t to lo o k fo r a mu c h b ette r o n e.SOFTWARE FOR YOUR BRAIN So far w e hav e lo o k ed at PT V .p ho bi a) Brain Vain A brai n v ai n thi n k er i s o n e w ho is s ufferi n g f ro m o p i n i o n p ri d e. W ell.d ri v en ed u c ati o n s y s tem w i th i ts emp has i s o n ' the s ear c h fo r c e rtai n ty ' w as exp o rt ed to A u s t rali a an d aro u n d the w o rld . T hi s PT V. W e s aw ho w this tru th. T hi s i s a v ery d an gero u s c o n di ti o n an d s o o ften fatal. Le t' s lo o k at j u s t fo u r man i fes tati o n s o f PT V:  B rai n Vai n ( o pi ni o n p rid e an d c on c ei t)  Ri ghteo u s an d Si ghtles s ( c o ns equ en c e bli n d n ess )  Sp ac e Glu tto n ( o u tp u t. ho w d o es PT V w o rk to i n hi bi t y o u r abi li ti es as a so v erei gn thi n k er. Very b ri ght thi n k ers w ho are PT V. B ec au s e the brai n v ai n thi n k er i s s o p ro u d o f her o r hi s o wn o p i ni o n they fin d i t d i ffi cu lt to d o an y o ther k i n d o f thi nk i n g b u t to d efen d i t. 59 Copyright Michael Hewitt-Gleeson © 2004 . rega rd les s o f w hat fo llo w s . T he mo re i n tel li gen t th e br ai n v ai n thi n k er. PT V i n y o u r brai n c an p ro d u c e a n u mber o f d e leteri o u s effec ts . an d .

are. the mo rbi d fear o f ev er mak i n g a mi s tak e.y o u . Lazy Critic Lazy c ri ti c s s u ffer fro m mi s tak e.an d . T hi s ri sk i s en ou gh to k eep the mi s tak e. It c o mes fro m o u r med i ev al habi t o f lo o k i n g at the w o rl d thro u gh the c o n c ep t o f " ri g ht" an d " w ro n g" ( n o t s hared as mu c h b y o ther c u ltu res li k e the J ap an es e) .w ro n g" is the hallma rk o f the Ri g hteo u s an d Si ghtles s c o n d i ti o n . mu c h c reati v i ty and pro d u c ti v i ty is lo s t in meeti n gs d u e to tho s e s u fferi n g fro m thi s c o n d i ti o n . t ri bu n als o f the In qu i s i ti on an d o ther fo rms o f v i o lati o n s o f the ri ghts o f p ers o n s ." Space Glutton In a meeti n g. T hi s co n d i ti on i s d is as tro u s fo r tho s e i n s ales o r i n man agemen t. In 199 4.p ho bi ac hi di n g i n i n erti a.i n fec ted b rai n has an av ers i o n to ev er bei n g w ro n g. 60 Copyright Michael Hewitt-Gleeson © 2004 .p ho bi a. Mi lli o n s hav e been k i lled b ec au s e they a re ' i n fi d els ' . T here i s alw ay s ri s k and u n c ertai n ty . the s p ac e glu tto n alw a y s tak es u p c on si d erably mo re than hi s o r her fai r s hare o f ai r ti me. W hen a s o v erei gn thi n k er i s abo u t to try s o methi n g n ew .. T he PT V.u p . In bu s i n es s . ' Catho li c s ' o r ' Pro tes t an ts ' . J o hn P au l I I u r ged al l Ro ma n Catho li c Card i n als to re flec t o n thi s as p ec t o f the Chu rc h' s hi s to ry .SOFTWARE FOR YOUR BRAIN Mi lli o n s hav e ru s hed head lo n g i n to d eath bec au s e ' Go d i s o n ou r s i d e' . H e w ro te to t he m as k i n g them to s ei ze the u n i qu e be gi n n in g o f the n ew mi llen n i u m to rec o gn i s e the " d ark s i d e o f i ts hi s to ry " . Gatheri n g i n p u t b y li s ten i n g to the o p i ni o ns o f o thers i s an i mp o rtan t c o gn i ti v e s k i ll w hi c h i s c ri pp led i n the s p ac e glu tto n . ' J ew s ' . the i n abi li ty to s hu t. he n ev er really k n o w s w hat w i ll hap p en . PT V may al lo w the thi n k er to w reak s u c h en thu si as m fo r her o w n i d eas that s he i s qu i te u n able to li s ten to o thers .w ars o f re li gi o n .ri ght. A s an effec ti v e di s gu is e the mis tak e.p ho bi ac o ften as s u mes the ro le o f ' the c ri ti c ' . H e as k ed: " H o w c an on e remai n s i len t abo u t the man y fo rms o f v i o len c e p erp etrat ed i n the n ame o f the fai th. " Iam. Sp ac e g lu tto n s may s u ffer f ro m o u tp u t man i a.

to o ls c an be u s ed by the brai n u s er i n an ev er. the n eu ro w are h elp s to n eu trali ze o r by .w i d eni n g rep erto i re o f c o mbi n ati on s to p ro d uc e a v i rtu ally u n li mi ted nu mb er o f effec ts . On c e i t i s p ro grammed i n to y o u r brai n . at w o rk . T hes e s o ftw are p ac k ages c o n tai n 15 mi n d -to o ls . 61 Copyright Michael Hewitt-Gleeson © 2004 . a s i mp le w ay to in c reas e y o u r aw aren es s o f the thi n k i n g s trategi es that a re av ai labl e to y o u i n any s i tu ati on that c o mes y ou r w ay . E ac h ac ro n y m s tan d s fo r a s p ec i fi c p iec e o f b rai n s o ftw are w hi c h w i ll be d ealt w i th i n the fo llo w i n g c hap ters . fo r examp le:  ' thi n k in g c ap s ' . The Brain Software T he SOT brai n s o ftw are i s p ro v i d ed in Part T w o o f thi s trai n i n g w hi c h begi n s n ext w eek an d i s fo r y o u to u s e at s c ho o l. SOT has d ev elo p ed a n u mber o f to o ls an d s trat egi es . T hes e mi n d . SOT B rai n So ftw are c o n s i s ts o f fo u r s o ftw are p ac k ages fo r y o u r brai n .s o ftw are i s exp res s ed i n a fo u r. the l azy c ri ti c s i mp ly w ai ts fo r an o ther thi n k er to m ak e a mi s tak e an d then the w hi n gei n g begi n s . T he p u rp o s e o f the Sc ho o l o f T hi n k i n g is to help brai n u s ers d eal w i th thes e c o n d i ti o n s by d esi gn i n g an d o fferi n g to o ls they c an u s e.p as s PT V by gi v i n g y o u .  ' b rai n s o ftw are' an d  ' memep lexes ' . T he n eu ro .SOFTWARE FOR YOUR BRAIN T ak i n g p o t. there are ma n y o thers . Si n c e 1979. the b rai n u s er.p art c o d e: SDNT CVST OB V S QRH PRR . T hes e are a few o f the c o gn i ti v e c o n d i ti o ns c au s ed by PT V.s ho ts fro m the rela ti v e s afety o f hi s bu n k er o f relu c tan c e. at ho me an d at p lay .

c hi ld ren are s en t to s c ho o l. PT V i s u bi qu i to u s . Unfair Conclusion? It i s o n ly w i th the u n fai r ad v an tage o f hi n d s i ght that o n e i s able to lo o k b a c k o n the ev o lu ti o n o f o u r t hi n k i n g hab i ts an d c o n si d er the c o n s equ en c es that they may hav e p ro d u c ed . On ly Mi c ro s o ft' s glo bal exp o rt o f B i ll Gates ' DOS has ev er ri v alled the Vati c an ' s glo bal e xp o rt o f T ho m as A qu i n as ' PT V. T he W es tern ed u c ati o n s y s tem w as s et u p by the med i ev al Chu rc h a n d s p read thro u gho u t E u ro p e an d exp o rted to o ther p ar ts o f the w o r ld . an d then they ' re gi v en the i mp res s i on that all they h av e to d o i n li fe i s " to get th e ri ght an s w er" o r " tel l the tru th" . w as i n v en ted by Plato . A ri s to tle i mbed d ed PT V i n hi s s y llo g i s m. Pl ato T ru th Vi ru s . T hi s c o n d i ti o n i s c alled PT V. W es te rn ed u c ati o n has mad e a go d o u t o f l o gi c an d the ' s earc h fo r c e rtai n ty ' .SOFTWARE FOR YOUR BRAIN Let’s summarise what we’ve covered so far … The Truth T he i d ea that t here i s an o b j ec ti v e tr u th. E v en to d ay . thei r y o u n g brai ns p ro grammed w i th the lo gi c o p erati n g s y s tem. Ov er 2 6 mi lli o n hu man s hav e b een d es tro y ed las t c en tu ry d i rec tly d u e to PT V. Man i fes tati o ns c an be an n o yi n g li k e i n Sp ac e Glu tto n s an d B o res o r fa tal li k e i n B u lli es an d Ri ghte o u s an d Si ghtles s thi n k ers . St ro n g d efen c e o f T he T ru th d i mi n i s hes the thi n k er' s abi li ty to es c ap e fro m hi s v i ew p o i n t to fi n d a mu c h b etter o n e. Di d Plato ev er rea li s e w hat mi ght hap p en as a c on s equ en c e o f the i deas that emerg ed fro m tho s e B ac c han ali an d i nn er p arti es he atten d ed o n tho s e ho t A then i an 62 Copyright Michael Hewitt-Gleeson © 2004 . T hi s w as p i ck ed u p by T ho mis t d o c tri n e an d bec ame the bas i s o f lo gi c .

) 63 Copyright Michael Hewitt-Gleeson © 2004 . Co u ld B i ll Gates ev er hav e k n o w n he w o u ld bec o me the ri c hes t bu si n ess man i n the w o rld w hen he fi rs t d ev elo p ed DOS? In hi s bo o k he s ay s he on c e remark ed to Pau l A llen that a mi lli o n d o llars w as a hu ge amo u n t o f mo n ey .SOFTWARE FOR YOUR BRAIN s u mmer n i ghts ? Di d Sai n t T ho mas A qu in as ev er an ti c ip ate ho w ri go ro u s ly lat er p o p es w o u ld p ro s ec u te hi s i d eas and mak e them the c o re d o c tri n e o f the g rea tes t ed u c ati o n en terp ri s e i n hi s to ry ? T o be fai r . I d o n ' t s ee ho w t hey c o u ld . an d he c o uld n ev er i magi n e hav i n g mo re than that . . I i magi n e they w ere j u s t d oi n g w hat i nteres ted them mo s t at th e ti me an d ho p i n g fo r a mo d es t amo u n t o f s u c c ess . H mmm . Pl ato an d T ho mas w e re n o t v i llai n s .

Problems and Opportunities B rai n p o w er o r c o gn eti c s i s thi s d eli berate u s e an d ap p li c ati o n o f thi n k in g s o ftw are. In c o gn eti c s . y o u r i n telli gen t b ehav i o u r i s li mi ted to a c ho i c e from tho s e 3 s trategi es . the brai n u s er. T he d es i gn mod el fo r the mi n d to o ls p res en ted in thi s trai n i n g i s w hat I hav e c alled c o gn eti c s . ar e hi ghe r o rd er e xec u ti v e p att ern s that y o u c an us e to d eli b erately : 1. the brai n s o ftw are gi v es y ou . F o r y o u then . y o u c an c ho os e fro m a ran ge o f c o gn i ti v e s trategi es to s o lv e an y 64 Copyright Michael Hewitt-Gleeson © 2004 . tak e c o n tro l o f y o u r at ten ti o n . Strate gy B o r Strate gy C. Co gn eti c s c o mes fro m c o gn i tiv e c y bern eti c s . ho w i t ' mi nd s' . man i p u late y o u r o w n p erc ep ti on .Strategy A . a s i mp le w ay to i n c reas e y o u r aw aren e s s o f the thi n k i n g s trate gi es that are av ai lable to y o u i n a si tu ati o n . Cy bern eti c s has to d o w i th ' feed bac k ' . On c e p ro grammed i n to y o u r brai n . an d 2.SOFTWARE FOR YOUR BRAIN T he p as t tw o w eek s w ere d ev o ted to exp lo ri n g T he Pro blem: PT V an d s ome o f i ts c o n s equ en c es . Co gn i ti v e means to d o wi th ho w the brai n s ec retes thi n k i n g. o r n eu ro w are. Y o u d o n' t hav e to w o rry abo u t the n ame bu t i f y ou d on ' t c o me u p w i th a fan c y n ame i n s c i en c e. s u p p o s e y o u are d eali n g w i th a p ro blem s i tu ati o n and y o u are c u rren tly aw are o f o n ly 3 s trategi es y o u c an u s e . Co gn eti c s b rai n s o ftw are. n o bo dy tak es yo u s eri o u s ly . No w w e c o me to T he So lu ti o n : the n ew s o ftw are fo r y o u r br ai n . B u t w hat i f y o u c o u ld d eli b era tely ma k e y o u rs elf aw a re o f 6 o r 9 o r 12 s t rat egi es y o u c o u ld u s e in that s i tu ati o n ? Obvi o u s ly y o u w ou ld be able to c ho o s e an even hi gher lev el o f i n telli g en t b ehav i o u r d u e to y o u r i n c reas ed o p ti on s . F o r examp le.

to get a better j o b. to play the p i an o agai n . o r p hi lo s o p hi c al. T hai . Intelligent Behaviour Equals Strategies and Options If y o u w i s h to o rd er tak e o u t fo o d but y o u o n ly hav e a pi zza men u then y ou r c ho i c e i s li mi ted to p i zza. bu s i n es s . to lo s e w ei ght. to s p eak i n p u bli c. to o v erc o me f ear o f u s i n g the tele p ho n e i n s elli n g. to i mp ro v e k n ow led ge o f So u th E as t As i a. fami ly . rec reati o n al. to mak e new fri en d s . mo n ey i s su es .SOFTWARE FOR YOUR BRAIN p ro blem that c o n fro n ts y o u o r to exp l o re an y o p p o rtu n i ty y o u d esi re. H ere are s o me o f the s i tu ati o n s SOT members hav e w o rk ed o n d u ri n g thei r Sp eed T hi n k in g Clas s trai n i n g: OPPOR TU N ITIES: to bu y s o me lan d . an i d ea that n eed s to be d ev elo p ed . a w ay o u t. Y o u r p ro b lems o r o p p o rtu n i ti es are o ften p ers o n al. W hen w e as k bu s i n es s p eop le abo u t thei r p ro blem /o p p o rtu n i ty areas th ey n early alw ay s s ay : c areer o r p u rp o s e i n life. a c u re o r a n ew ap p ro ac h. s eafo o d . to learn ac ti n g. health fo o d .( i n tro d u c ed in the n ext c hap ter) w i ll k eep y o u aw are o f s trat egi c o p ti o n s y o u c an u s e i n si tu ati o n s that c o n fro n t y o u . ac ad emi c . Sp an i s h. to c ho o s e betw een ac ad emi c c o u rs es . to r ai s e thei r i n c o me. ti me an d s tres s . to go b ac k to s c ho o l. T hi s trai n in g w i ll exp lai n thes e s trategi es an d y o u r in c reas ed s ki lls w i ll gi v e y o u a 65 Copyright Michael Hewitt-Gleeson © 2004 . bri n gi n g mo re c reati v i ty and flexi b i li ty i n to thei r c o mp an y . F ren c h an d Pi zza etc then y o u c an eat tw i c e as w ell. T he k ey is to k eep y o u rs elf aw are o f a bro ad er men u o f o p ti o n s . to c o p e w i th a d i ffi c u lt bo s s . A n o pp o rtu n i ty i s a s i tu ati on that may n eed to be exp lo red . PR OB LEMS: to p ay mo rtg age. p hy si c al. T ex Mex. an o p ti on . getti n g a be tte r balan c e betw een p ro fes s i o n al an d p ers o n al li fe. to s av e my marri a ge. T he b rai n s o ftw are . to i mp ro v e th ei r go lf . s c i en ti fi c . to gro w thei r bus i n ess . to gi v e u p s mo k i n g. A p ro blem i s a si tu ati o n w hi c h may requ i re a s o lu ti o n .SDNT CVST OB V S QRH PRR . a p lan tha t n e ed s to be w o rk ed o u t. B u t i f y o u hav e men u s fro m 10 d i fferen t res tau ran ts s u c h as s u s hi . a p o s s i bi li ty that n eed s tes ti n g.

SOFTWARE FOR YOUR BRAIN s i mp le w ay to rai s e y o u r Game In t elli gen c e by at le as t 10 0 % an d mi n i mi s e the effec ts o f PT V.p art b rai n s o ftw are p ac k age p ro v i d es y o u r brai n w i th 15 mi n d . T hi s i s the c o d e o f the SOT b rai n s o ftw are: SD N T SD N T SD N T SD N T SD N T SD N T SD N T SD N T SD N T SD N T SD N T SD N T SD N T SD N T SD N T SD N T SD N T SD N T SD N T SD N T C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS C VSTOB VS QR H QR H QR H QR H QR H QR H QR H QR H QR H QR H QR H QR H QR H QR H QR H QR H QR H QR H QR H QR H PR R PR R PR R PR R PR R PR R PR R PR R PR R PR R PR R PR R PR R PR R PR R PR R PR R PR R PR R PR R 66 Copyright Michael Hewitt-Gleeson © 2004 . T hes e mi n d . J u s t as the c arp en ter c an u s e a d o zen o r s o to o ls to p erfo rm a w i d e ran ge o f effec ts .to ols .w i d en i n g rep erto i re o f c o mb i n ati on s to p ro d uc e a v i rtu all y u n li mi ted n u mber o f effec ts . so c an the brai n u s er.to o ls c an b e u s ed b y the brai n u s er i n an ev er. T he fo u r.

2 gi gs i s 2 mi lli o n k i lo by tes o r 2 bi lli o n by tes. T he se wi ll p ro b a b ly no t a tta i n s p e e d s i n e xc es s o f 1 tri lli o n a ri thm e ti c o p e ra ti o ns p e r s e c o nd whi c h i s a b o u t o ne .. Y o u and I. s ay . T hi s n u mber i s i ncreas i n g at the rate o f 3 n ec k to p u sers ev ery s ec o n d o r 1. 2 0 0 mi lli o n PCs mu lti p li ed b y 2 bi lli on by tes i s W o w! that' s a lo t o f p ers o n al c o mp u ter p o w er. H e s ay s that ro u gh q u an ti tati v e gu es s es lead u s to es ti mate that the lo n gterm memo ry av ai labl e to the b rai n i s abo u t 10 .0 0 0 . w hew ! that' s a lo t o f brai n p o w er o n the p lan et.0 0 0 sy n ap s es mu lti p li ed 6 bi lli o n n ec k to ps eq u als . Pro fes s o r J ac o b Sc hw artz o f the Co u r an t In s ti tu te o f Mathemati c al Sc i en c es at New Y o rk U n i v ers i ty p u t s o me fi gu res to gether to gi v e s o me i d ea o f the c ap ac i ty o f y o u r brai n .by -n euro n bas i s may be as hi gh as 1 .SOFTWARE FOR YOUR BRAIN T here a re w ay o v e r 2 0 0 mi lli o n PC u s ers w o rld w i d e. T o d ay ' s PCs are mo re th an 2 gi gaby tes w here a by te i s j u s t a s i n gle s to rage u n i t o f i n fo rmati o n ( at ei gh t bi ts ) o r abo u t o n e p ri n ted c harac ter.m i lli o nth o f t he c o m p u ta ti o n ra te tha t we ha v e es ti ma te d fo r yo u r b ra i n" . Dr Sc hw artz go es o n to s ay that " i t i s i nte re s ti ng to c o m p a re the se e xc ee d i ng ly c oa rse es ti m a te s wi th c o rre s p o nd i ng fi g u re s fo r the la rg e s t s u p e rc o m p u te r s ys te ms li ke ly to b e d e v e lo pe d o v e r the ne xt d e c ad e .0 0 0 tri lli o n ari thmeti c o p erati o n s p er s ec o n d .7 mi lli o n ev ery w eek .0 0 0 tri lli o n by tes an d that the c o mp u tin g rate n eed ed to emu la te t he en ti re b rai n o n a n eu ro n . It i s a v as t n etw o rk o f abo u t 10 0 bi lli o n n eu ro n s ( q ui te p o ss i bly ev en ten ti mes as man y ) and eac h o n e o f y o u r n eu ro n s has u p to 50 .0 0 0 c o nn ec tin g w i res ( d en d ri tes ) w i th s yn ap s es . . 10 0 bi lli o n n eu ro n s mu lti p li ed by 50 . w i th o u r hu man b rai ns are s o p rep o s tero u s ly ov er en d o w ed w i th thi n ki n g 67 Copyright Michael Hewitt-Gleeson © 2004 . In y o u r brai n a b y te is . So . H o w man y n ec k top us ers are there? T here are p res en tly o v er 6 bi lli o n n ec kto p u s ers o n p lan et earth. the s tren gth o f a s y n aps e bu t y ou r n ec k to p has rather mo re than 2 bi lli o n by tes o r s yn ap ses .

A n eu ro tran s mi tter i s a p ac k age o f c h emi c al i n fo rmati o n w hi c h has an effe c t o n the n eu ro n that rec ei v es i t in mu c h the same w ay that a fax o r an emai l i s a p ac k age o f i n fo rmati o n w hi c h has an effec t o n yo u w hen y o u rec ei v e i t. E ac h n eu ro n i s y o u r fu n d amen tal i n tellec tu al u n i t . A t the rec ei v i n g en d eac h o f y o u r n eu ro n s has a c o nv en i en t tree. B u t let' s try . W hat i f y o u w ere the maj o r s hareho ld er o f the w o r ld ' s mo s t i n telli gen t en te rp ri s e.w hi c h c an rec ei v e i n fo rmati o n fro m o th er n eu ro n s . A t the en d o f i ts w i re the axo n ' s elec tri c al s i gn al i s tran s fo rmed i n to a c hemi c al o u tp u t . It th en s en d s a MO. A n d . T he bas i c p ro d u c t o f thes e u n i ts i s: mes s agi n g. the axo n . i n tu rn .p ro c ess i n g s y s tem. Messages In and Messages Out Su p p o s e w e c all a mes s age i n . A xo n s are li k e ' tele gr ap h w i res ' that tr an s mi t elec tri c al s i gn als al o n g thei r o w n len gth. a MI . p ro d u c in g a v as t i n tellec tu al o u tp u t o f glo b a l mes s agi n g? W ell. So w e hav e MIs an d MOs . a bri ef elec t ri c al p u ls e las ti n g abo u t a tho u s an d th o f a s ec o nd alo n g i ts o u tp u t w i re.a n eu ro tran s mi tter.li k e s y s tem o f d en d ri tes . a mes s age o u t. A n eu ro n rec ei v es MIs ( mes s ages in) fro m o ther n eu ro n s . a n etw o rk o f ten bi lli o n c o mp u ters li n ked to gether as p arall el p ro c es s o rs . Neu ro n s are p erf ec tly d es i gn ed mes s agi n g s y s tems . T he w ay thi s c hemi c al p ac k age effec ts the n eu ro n rec ei v i n g i t i s by c au si n g a c han ge i n i ts elec tro c hemi c al ac ti v i ty . 68 Copyright Michael Hewitt-Gleeson © 2004 .SOFTWARE FOR YOUR BRAIN hard w are that i t' s almo s t i mp o s s i ble to c o mp rehen d . s en d i ts mes s ages o u t to tho u s an d s o f o ther n eu ro n s . T hey hav e tw o en d s : a rec ei v i n g en d an d a tran s mi tti n g en d ( o r an i n pu t en d an d an o u tp u t en d ) . y o u are! Units of Intellect T ak e a c lo s er lo o k . A n eu ro n may rec ei v e mes s ages i n fro m tho u s an d s o f o ther n eu ro n s an d may. T he ato ms o f y o u r brai n a re c al led n erv e c e lls o r n eu ro n s . a M O.i np u t w i res .an i n fo rmati o n .

T hu s eac h o f y o u r n erv e c ells ac ts as a ti n y d ec is i o n u ni t. i t s tay s s i len t. T hes e mes s ages are p ro c e s s ed and c han ged . s o they ac hi ev e ' p arallel c o mp u tati o n ' . So meti mes a neu ro n res p o nd s to a MI. A n d gu es s w hat. If the i n c o min g mes s agi n g i s abo v e a c ertai n lev el. i t res p o n ds wi th a MO. Y o u hav e mo re than a tri l li o n n euro n s . W hen a p arti c u lar c ell s en d s o u t i ts o w n MO s i gn al i t' s bec au s e i t has rec ei v ed en o u gh MIs fro m o ther c e lls to exc ee d a thres ho ld amo u n t.SOFTWARE FOR YOUR BRAIN To Send or Not To Send. Li k e o ther c o mp u ters they hav e a bro ad s elec ti o n o f MOs that th ey c an s en d o u t. I f n o t. 69 Copyright Michael Hewitt-Gleeson © 2004 . T hen n ew in fo rmati o n MOs are s en t o u t all o v er the glo bal n etw o rk . That's the Decision J u s t as y o u may o r may n o t res p o n d to an emai l o r fa x y o u rec ei v e. Y o u r brai n i s the u lti mate p ara llel p ro c es s o r! Its bi lli o n s o f p arallel p ro c es s i n g u n i ts are c o ns tan tly tak i n g i n i n fo rmati o n MIs . y o u are t he maj o r s hareho ld er . Y o u r brai n i s the s up reme i n telli gen t en terp ri s e. y o u r n eu ro n behav es the s ame w ay . If y o ur n eu ro n d o es res p on d to i ts i n c o mi n g mess ages w e s ay i t i s exci ted . So meti mes i t d o es n' t. i f i t s tay s s i len t w e s ay i t i s in hi bi ted . E ach o f y o u r n eu ro n s ac ts as a un i t o f c o n tro l rec ei v i n g MIs an d s en di n g MOs w ithi n the d i s tri bu ted n etw o rk y o u c all y o u r brai n .ti ny mo lec u lar c o mp u ters . E ac h o f thes e u ni ts i s p ro ces s i n g i ts i n p u ts /o u tp u ts at the s ame ti me as a re al l the o ther u n i ts .

SOFTWARE FOR YOUR BRAIN BRAIN SOFTWARE: SDNT Search Engine SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK STA R T " T a ki ng a ne w s te p . Mo s t rac es are lo s t n o t at the fi n i s hi n g li n e bu t at the s ta rti n g b lo c k s . u tte ri ng a ne w wo rd . W as n ' t i t Lao . W hy ? B ec au s e mo s t p eo p le n ev er ev en en ter the rac e! T hey j us t n ev er get s tarted ." ~ F yo do r Do s t oe vs k y What is starting? It c an b e v ery d i ffi c u lt to s tart thi n gs . On c e y o u get s tarted there i s mo me n tu m and feed bac k bu t getti n g s tarted c an be d iffi c u lt. i s wha t p e o p le fe a r m os t. 70 Copyright Michael Hewitt-Gleeson © 2004 .T zu w ho p o in ted o u t that all j o u rn eys begi n w i th o n e s tep .

au tho r o f K ISS: K eep It Si mp le Salesman u s ed to s ay . th e c u s to mer' s att en ti o n i s n o t o n y o u r o ffer then the re c an be n o ho p e o f a s ale. F A C T: 99% o f C! mo v es hav e n ev er y et been mad e. y o u 'v e go t to get the c u s to mer' s atten ti o n " . T he w ho le i s s u e o f ' c lo s i n g the s ale' i s a n o ns en s e and I hav e o ffered a rew a rd o f $ 10 0 . F A C T: 99% o f s ales ar e n o t mi s s ed at the c lo s e at a ll bu t a t the s ta rt . No ti n g thei r C! mo v es ( c us to mer c o n tac ts ) help s s alesp eo p le k eep a meas u remen t o f ho w mu c h en ergy th ey are p u tti n g o u t i n to the ma rk etp lac e. F A C T: T he d ec is i on to b u y i s an elec tro .the Chec k ! mo v e.that i s the s o u rc e o f mo s t lo s t bu s i n es s . at an y p arti c u lar mo men t . I d es i gn ed a n ew u n i t o f meas u remen t w hi c h I c alled .SOFTWARE FOR YOUR BRAIN The Start of the Sale = Customer Attention W hat i s the s tart o f the s ale? T he s tart o f the s ale i s Cu s to mer A tten ti on . " F i rs t. mo s t o f the ti me the v as t maj ori ty o f c us to mers ' atten ti o n i s n o t fo c u s ed o n y o u r o ffer at a ll. A Chec k! mo v e ( tak en fro m the game o f c hes s ) i s s i mp ly a c us to mer c o n tac t o f an y k i nd an d is rep res en ted by the s y mbo l: C ! F o r y ears i t' s been a co mmo n beli ef in s elli n g that mo s t s ales w ere lo s t at the c lo s e.0 0 0 to the fi rs t p ers o n w ho c an p ro v e the s ales p ers o n c lo s es the s ale. W hen ev er. w hi c h bec ame a b es t. Y et. B efo re a c u s to mer c an s ay YE S o r NO thei r atten ti o n mus t be o n y o u r o ffer. by emai l. F o c u s i n g o n thei r C! mo v es help s them: 1. F A C T: It' s the fai lu re to s tart the s ale .c hemi c al ev en t i n the brai n o f the c u s to mer an d the s ales p ers o n d o es NOT c o n tro l that ev en t. Ou r res earc h s ho w ed that thi s i s a gran d i llu s i o n . s ales p eo p le w ere mi s s in g s ales bec au s e they w ere n o t ' c lo s i n g' them. by fax o r i n p ers o n . F red H erman .s eller i n A u s trali a.to c o n tac t a c us to mer by p hon e. The Check Move T o man age c u s to mer att en ti o n I d es ign ed a n ew u n i t o f meas u remen t. In o ther w o rd s . to rai s e thei r en e rgy lev el an d av o i d w as ti n g ti me 71 Copyright Michael Hewitt-Gleeson © 2004 . In my bo o k Ne wSe ll. by s n ai l mai l.

T o Start i s the fu n d amen tal c re ati v e ac t.SOFTWARE FOR YOUR BRAIN 2. mo s t p eo p le n ev er get s tarted . I t has b een s aid that the mo s t i mp o rtan t sk i ll i n w ri ti n g a boo k i s s i tti n g d o w n at the k ey b o ard .” N OTE: F o r tho s e w ho a re i n teres t ed i n my w o rk in the area o f ' s elli n g a n d a n ew k i n d o f s ales trai n i n g' p leas e s ee in fo rmati o n i n the PS s ec ti on belo w o r go to http : //w w w . C! al l o w s them to i n i ti ate man y mo re c u s to mer c o n tac ts . o f c ou rs e. May be they s ho u ld als o w ri te bo o k s ab o u t " Star t. to s to p thei r o b s es si o n w i th ' the c lo se' an d all the arc hai c man i pu lati o n tac ti c s that c u s to mers hate an d w hi c h hav e gi v en the s el li n g p ro fes s i o n s u c h a bad i mage. A s W o o d y A llen s ai d .C! . mo s t o f the ti me.getti n g s tar te d . i f y o u 72 Copyright Michael Hewitt-Gleeson © 2004 . If y o u are i n c o n tro l y o u are i n a s trategi c p o s i ti o n . “ 8 0 % o f s u cc es s is s ho w i n g u p . T o c han ge a s w i tc h fro m th e OF F p o s i ti on to the ON p o s i ti o n i s to s tart s o m ethi n g an d mean s s o methi n g has n o w been c reated .c o m MBO or MBS? H o w to s tart? Mo s t p lans are fu ll o f d etai ls o n how to get to the fi ni s hin g li n e bu t c o n tai n li ttle o r n o thi n g abo u t how to get to the s ta rti n g blo c k s .Getti n g" s i n c e. alw ay s lead s to better s ales res u lts bec au s e the o n ly mo v e that c an tu rn a p ro s p ec ti v e c u s to mer i n to a c li en t i s CH E CK ! w hi c h is en o u gh to ma k e i t the mo s t i mp o rtan t mo v e i n bu s i n es s . F o c u s in g o n the s tart .Setti n g" . Perhap s w e als o n eed MB S o r Man ag emen t B y Starti n g. Y et n o thi n g hap p en s un ti l s o meo n e ST A RT S s o methi n g. Strategic Act Strate gy i s abo u t c o n tro l.rather than the ' c lo s e' .n ew s ellc o ac hi n g. F o r man y y ears i n bu s i n ess w e hav e had MB O o r Man a gemen t B y Ob j ec ti v es . Man y man agemen t gu ru s w ri te bo o ks abo u t " Go al. red u c es the rej ecti o n and d i s app o in tmen t s ales p eo p le feel w hi c h s o effec ts thei r en ergy lev els . T hi s .

i n San F ran c i sc o . u n ti l w e d ec lare t hat w e hav e " fi n i s hed " . i n Gs taad . Sta rt i n g i s a s trate gi c ac t b ec au s e w e c a n c o n tro l s tarti n g bu t w e c an n o t c o n tro l fi n i s hin g. man y o ther fac to rs c o me i n to p lay : o ther p eo p les reac ti o n s . an d s tart i n g agai n . San F ran c i sc o i s a go o d p lac e to s tart . the w eather .u p . in 1965. A s i mple w ay to 73 Copyright Michael Hewitt-Gleeson © 2004 . an d s tarti n g agai n . c o n s eq u en c es an d the u n exp ec ted . y o u aren ' t. Ot hers are go o d at the fo llo w .Gstaad i s a go o d p lac e to s tart! Is there a bes t p lac e to s tart? W hy ? Is there a w o rs t p lac e to s tart? W hy ? Why start things? W hen y o u s tart y o u b e gi n to o v erc o m e i n erti a. B u t i f w e ar e go o d at s ta rti n g th en w e c an alw ay s s tart ag ai n . Da re I s ay i t . n ear Lo n d o n . So me are go o d at b o th. w hen he w as s ev en . On c e w e s tart. Where to start? A n y w here i s a go o d p lac e to s tart. Si r Y eh u d i 's s o n J eremy mad e hi s d ebu t as a p i ani s t. St art b efo re y o u leap . Do I li k e i t? Do I n o t li k e i t? Do I w an t mo re? Do I w an t les s ? W e are mu c h bette r at reac ti n g th an at p ro ac ti n g .SOFTWARE FOR YOUR BRAIN are o u t o f c o n tro l. etc . F eed b ac k i s the fo o d o f d e c i s i on . H e mad e hi s p r o fes s i o n al d ebu t.maki n g an d the fo o d o f d es i gn. an d agai n . It may b e tha t fi n i s hi n g is s i mp ly the rep eti ti v e ac t o f s tar ti n g. Y o u c an as s es s feed bac k an d reac t to y o u r as s es s men t. Si r Y ehu d i Men u hi n s tarted p lay i n g the v i o li n at ho me w hen he w as fo u r . On c e y o u es c ap e fro m th e s p ell o f i n er ti a y o u begi n to ge t feed bac k . B y c reati n g feed bac k i t gi v es u s s o methi n g to reac t to an d s o w e c an mak e a d ec i s i on and p ro c eed . H o me i s a go o d p lac e to s ta rt. B o ard in g s cho o l i s a go o d p lac e to s tart . at Sto k e d ' A b ern o n . W hat are y o u b etter at? D o y o u s ee s tarti n g as a s k i ll? H ow c an y o u i mp ro v e y o u r s tarti n g abi li ty ? Is i t wo rth i t? W hat w o u ld be a better s k i ll to d ev elo p than s tarti n g? H o w d o y o u s tart to s tart? T o s tart o r n o t to s tart? T o fli p t he s w i tc h o r n o t to f li p the s w i tc h? T o s tart i s to be! I s ta rt th ere fo re I am . In erti a i s the en emy o f s ta r ti n g w i th i ts lac k o f feed bac k . a n d agai n . H e w ho hes i tates to s tart i s lo s t. In 1962 he s tarted a b o ard i n g s c hoo l fo r mu s i c ally talen ted c hi ld ren . T hes e may p rev en t u s fro m f i n is hi n g. So me p eo p le are go o d at s tarti n g.

U n fo rtu n ately w e w as te mo s t o f o u r No w ! mo men ts bec au s e w e s qu an d er mo s t o f o u r ti me i mmo bi li s ed by in erti a bec au s e o f o u r W es tern fear o f mak i n g " mi s tak es " . When to Start? T here i s real ly o n ly o n e ti me to s tart an d that ti me i s the mo men t c all ed . let' s d efi n e the ti me i t tak es to s tart s o methi n g as o n e s ec on d . No w ! W e n eed to c rea te as man y No w ! mo men t s fo r s ta rti n g as p o s s i ble. On e s ec o n d . B ri t ai n . T here a re an u n li mi ted n u mber o f thi n gs y o u c an s tart to d o i n t he qu i te c o mfo rtable s p ac e o f o n e s ec o n d .40 0 . In o ther w o rd s .. H o w lo n g d o es i t tak e to s ay " No " ? One s ec o n d . H o w lo n g d o es i t tak e to s tart a Y aho o s earc h o n the n et.p ho bi a is the mo rbi d fear o f mak i n g a mi s tak e. to get s tarted an d get bu s y . On e s ec o n d . J u s t s u p p o se a No w ! mo men t i s o n e s ec on d . H o w lo n g d o es i t tak e to s tart to get u p an d go fo r a w alk . On e s ec o n d . It c o mes fro m o u r med iev al habi t o f lo o k i n g at the w o rld thro u gh the c o n c ep t o f " ri ght" an d "w ro n g" ( n o t shared by o ther c u ltu res li k e the J ap an es e) . H o w lo n g d o es i t tak e to s tart to c o n t ac t a c u s to mer..p ho bi a i s to ac c elerate o u r w i lli n gn es s to hav e a go . Mistake-phobia Mi s tak e. Have a go! On e w ay to c u re mi s tak e.SOFTWARE FOR YOUR BRAIN c reate fe ed bac k i s to s tart s o methi n g .. It' s an av ers i o n to ev er bei n g w ro n g.p ho bi a c aus es us to lo s e c o u n tless o p p o rtu n i ti es o n a d ai ly b as i s i n W es tern c o u n tri es li k e A u s trali a. W hen y o u hav e a go . o n e o f tw o thi n gs hap p en s: 74 Copyright Michael Hewitt-Gleeson © 2004 . . an y thi n g. It' s 8 6. H o w lo n g d o es i t tak e to s tart y o u r la p to p ? On e s ec on d . Co mp ared to the J ap an es e our mi s tak e. H o w lo n g d o es i t tak e to p res s ' s end ' o n an emai l? On e s ec o nd . H ere are s o me examp les : H o w lo n g d o es i t tak e to p i c k up the telep ho n e? On e s ec o n d . F ran c e an d A meri c a an d may b e o n e o f the bi gges t s i n gle blo c k s to o u r i n c reas ed p ro d u c ti v i ty an d p o ten ti al ec o n o mi c su c c es s . H ow man y No w ! mo men ts are there i n a d ay ? I' ll s av e y o u the tro u b le o f th e maths .

T hi s is ho w w e learn ed as c hi ld ren u n ti l w e w ere ta u ght to d r ead mak i n g a mi s tak e. Co mp u ters are n o t afrai d o f mi s tak es an d are rap i d ly c atc hi n g up . If y o u a re n o t afr ai d o f mi s tak es . o r 2. IF ( u n . remembe r. In erti a may hav e n o v alu e at all . s /he n ev er real ly k n o w s w hat w i ll hap p en .i n fec ted brai n w i ll tu rn the mo s t amazi n g c o gn i ti v e s o mers au lts to avo i d bein g ' w ro n g' . B u t. B u t th ey d o n ' t. If i t w as an u n . I f i t w as a mi s tak e y ou try s o methin g d i fferen t. T hi s i s ho w w e hav e tau ght c o mp u ter s to be i n telli gen t. o r 2.SOFTWARE FOR YOUR BRAIN 1. n o thi n g hap p en s u n ti l s o meo n e ST A RT S s o methin g.mi s tak e. T hes e are li k e lo o p s tha t c an be c alled : 1. T hey are bec o mi n g les s ' c o mp u ter. B o th thes e o u tc o mes a re u s efu l res u l ts o f s tar ti n g. W hen a brai nu s er tri es to c reate s o methi n g. T hey k eep d o i n g so methi n g. If c o mp u ters w ere as afr ai d o f mak i n g mi s tak es as w e are then th ey w o u ld tak e as lo n g as u s to learn .as s i s ted c ars ' and mo re li k e ' d ri v eable c o mp u ters ' Where w i ll c o mp u ters b e i n the n ext 40 y ears ? In the n ext 40 0 y ears ? Lazy Critic Lazy c ri ti c s s u ffer fro m mi s tak e.p ho bi a. Y o u mak e an u n . Y o u mak e a mi s tak e. bo th thes e ty p es o f feed bac k are u s efu l. T hey k eep bus y go in g thro u gh the lo o p s an d learn in g. A n y thin g. t hey j u s t hav e d i ffe ren t v alu es . T he PT V. Ri sk i s en o u gh to k eep the mi s tak e. So ren 75 Copyright Michael Hewitt-Gleeson © 2004 . T o d ay 's c ars hav e mo re c o mp u ti n g p o w er than the w hole w o rld had 40 y ears ago . i f y o u are n o t a mi s tak e.mi s tak e then y o u c an k eep go i n g. then y o u s i mp ly as s es s the feed b ac k an d s tart agai n . T o the b rai n u s er. T here i s alw ay s ri s k an d u n c ertai n ty .p ho bi ac hid i n g in i n erti a.p ho bi ac .mi s tak e) TH E N ( p ro c eed ) . IF ( mi s tak e) T H E N ( s tart agai n ) E LSE ( p ro c eed ) .

. then I j u s t c ho o s e 76 Copyright Michael Hewitt-Gleeson © 2004 ." H er hu s b an d had been tri ed an d c o nv i c ted o f the mu rd er o f a 71. K i d d ' s blo o d y fi n gerp ri n ts had been fo u nd o n the mu rd er w eap o n .SOFTWARE FOR YOUR BRAIN K i erk egaard s ai d . mai d o r ho u s ek eeper to an y lead i n g atto rn ey w ho w i ll d efen d hi m an d bri n g abo u t hi s v in d ic ati o n .o ld an ti qu es d ealer . K i d d ' s o ffer o f 10 y ears s erv i c e. M rs . R o bert Le e K i d d s tarted s o methi n g s i mp ly by w alk i n g in to the o ffi c e o f the San F ran c i sc o E xamin er o n May 2 ." Do y o u p refe r th e s t arte r o r the c ri ti c ? H o w d o y o u feel abo u t mi s tak es ? A re y o u c o mfo rtab l e w i th t hem? Or d o y o u fea r mi s tak es ? Can y o u tak e a ri s k ? Starting by Asking T o as k i s o n e w ay to s tart. Su bs equ en tly bo th hu s ban d an d w i fe w en t free .y ear. H al li n an grac i o u s ly refu s ed to tak e u p M rs . On e o f San F ran c i s c o' s mos t emi n ent atto rn ey ' s . a s ale. W hen d i d y o u las t p u t an ad i n the p ap er? W hat hap p en ed ? W hat o the r w ay s c an y o u as k ? W hat d id y o u as k fo r y es terd ay ? W hat w i ll y o u as k fo r to d ay ? W hat w i ll y o u as k fo r to mo rro w ? Getting Started T he hard es t p ar t abo u t getti n g s ta rte d i s . I w i ll there fo re o f fer my s erv i c es fo r 1 0 y ears as a c o o k . B y as k in g. a fri en d etc . g etti n g s ta rted ! T hi s i s a c i rcu lar t rap that i s di ffi c u lt to get o u t o f an d i s the c au s e o f a lo t o f i n erti a.. K i d d had i ns i s ted her hu s ban d w as ho me w i th her o n the n i ght o f the c ri me. 1962 and p lac in g her ad v erti s emen t w hi c h as k ed fo r th e fo llo w i n g: " I d o n ' t w an t my hu s ban d to d i e i n the gas c hambe r fo r a c ri me he d i d n o t c o mmi t. a v o te. there are li te ral ly an u n li mi ted n u mber o f w ay s o f getti n g s tarted . a ho u se. T he w ay I get s tarted i s to w ri te d o w n a li s t o f 10 thi n gs I c an d o to get s tarted . T o n o t dare i s to lo s e o n es elf. A s k an d rec ei v e! As k in g i s o n e w ay o f s tarti n g. A lb ert Clark e . B u t M rs . an o rn ate s w o rd . Ask and Receive E v ery d ay . Vi n c en t H alli n an res p on d ed and p ro v ed i n c o u rt that the s w o rd w as n o t the mu rd er w eap o n afte r a ll. tho u s an ds o f p eo p le s tart s o methi n g by p u tti n g thei r ad i n the p ap er as k i n g fo r s o methi n g eg a jo b . " T o d are is to lo s e o n e' s fo o ti n g mo men tari ly . M r.

B e g i n i t no w. s ai d : " U nti l o ne i s c o m m i tte d . W ha te v e r yo u c a n d o o r d re a m yo u c a n. the c ha nc e to d ra w b ac k. p o we r a nd m a g i c i n i t. A who le s trea m o f e ve nts i s s ue s fro m the de c is i o n.SOFTWARE FOR YOUR BRAIN the o n es I li k e. A ll s o rts o f thi ng s o cc u r to he lp o ne tha t wo u ld ne v e r o the rwi se ha ve o c c u rred . B o l d ne s s ha s ge ni u s . m e e ti ng s a nd m a te ri a l as s is ta nc e whi c h no m a n c o u ld ha v e d re a m e d wo u ld ha v e c o me hi s wa y. b e g i n i t. J o han n W o lfg an g v o n Go ethe. a lwa ys i ne ffe c ti v e ne s s . the n p ro v i d e nc e m o v e s to o . the re is hes i ta nc y. A s the German thi n k er. ra i s i ng in o ne ' s fa v o u r a ll m a nne r o f u nfo re s e e n i nc i d e nts . the re is o ne e le m e nta ry tru th the i g no ra nc e o f whi c h ki lls c o u ntle s s i d ea s a nd sp le nd i d p la ns : tha t the m o m e nt o ne d e fi ni tely c o m m i ts o nes e lf. Co nc e rni ng a ll a c ts o f i ni ti a ti v e a nd c re a ti o n." 77 Copyright Michael Hewitt-Gleeson © 2004 .

th e k n i ght o f to d ay has the s ame s p i ri t o f q u es ti n g o n ly the w eap o n s are d i fferen t.SOFTWARE FOR YOUR BRAIN DO W hat i s d oi n g? No id ea i s o f any real v alu e u n ti l i t gets u s ed . d o i n g w hat k n i ghts d o .han d lin g i s E SCA PE an d MOVE ME NT . A n y thi n g. In c y beri a. 78 Copyright Michael Hewitt-Gleeson © 2004 . The Quest . T h e re as o n fo r thi s i s b ec au s e. H e w as a k ni ght. the c ru s ad e. Ou r ac ti o n s hav e c o n s equ en c es an d i t i s thes e c o n s equ enc es that en able u s to ev alu ate the effec ti v en es s o f o u r b ehav i o u r. W h ether a m an o r w o man . Y et i t i s the rep eti ti o n o f thi n gs w e alr ead y k n o w that g ets u s c lo s er to d o i n g i t. W hen i n d o u bt. W hether the " i mp o s s i ble d ream" . T o the thi n k er. W e hav e s o methi n g rep eated to u s an d w e s ay " Y es . a c reati v e ap p ro ac h to li fe mean s a qu es ti o n in g ap p ro ac h. If an id ea nev er gets u s ed . k n o w in g s o methin g p rev en ts d o i n g i t. a d o er.T he Imp o s s i ble B arri er . w hy ev en k no w abo u t i t? T here' s a hu ge gap betw een k n o w i n g an d d o i n g. the k ey bo ard i s mi ghti er than the s w o rd . T o d ay ' s k ni ghts are n o d i ff eren t. o r the s earc h fo r th e H o ly Grai l. I t has b een s ai d that to o o ften th e k n o w ers are n o t the d o ers an d the d o ers are n o t the k n o w ers .Seek and Ye Shall Find Y o u may alread y hav e n o tic ed that the rec u rri n g themes ru n n i n g tho u gh all thi s c o gn eti c s trai n in g abo u t hu man in fo rmati o n . a man o f ac ti o n . d o s o methi n g. I alread y k n o w that! " an d we tu rn o u r att en ti o n aw ay .an d w ri tten a t le n gth abo u t thi s i n New Sel l. T hi n k in g i s n o t an es c ap e fro m ac ti o n i t i s the s i mp ly the bas is fo r i t. s o o ften . t he tru e k n i ght w en t o u t s eek i n g c hallen ges an d embrac i n g p ro blems . I h av e c al led thi s g ap . On c e w e mo v e f ro m tho u ght i n to ac ti o n w e i mmed i ately c reat e fe ed bac k . Qu es ti n g. w as the k i n d o f ad v en tu rou s mo d us o p eran di o f the k n i ght o f c hi v alry .

Y o u r n ew qu es ti on i n g sk i lls w i ll en able y o u to bec o me les s o f a k n o w er and mo re o f a d o er. T hey d o n ' t u s e c hai n mai l b u t they d o us e emai l. Cre a ti v i ty i n B u s i ne ss . Y o u w i ll an n o y au tho ri ti es an d as to u nd y o u r fri en ds . y o u w i ll hav e mo re c ho i c es . i s a s ki lled qu es ti o n er. 79 Copyright Michael Hewitt-Gleeson © 2004 . why? ' I thi nk I' m e v e n wo rs e no w. T hey s u rf c y beri a on thei r lap to p in s tead o f s ai li n g to Ou tremer o n thei r w ars hi ps . It c o ns ta n tly c ha lle ng e s m e to fi nd o u t m o re . why. B u t w hat i s a qu es ti o n ? A cc o rd i n g to Roc helle My ers .SOFTWARE FOR YOUR BRAIN T o d ay ' s cy berk n i ghts . they ' re o u t there. an d thi s i s j u s t the begi n n i n g. y ou w i ll hav e mo re altern ati v es . B u t. the thi n k er o f ac t i o n . y o u wi ll gen erate ext ra p o s si bi li ti es . A ll thes e thi n gs w i ll lead y o u i n to ac ti on . T he s k i lled thi n k er. to D O thi n gs . li k e thei r an c i en t bro thers . ' W hy. A u s trali a ’s gre ates t Oly mp i c c hampi o n and s po rts thi n k er. T hey u s e s earc h en g i n es rather than s i ege en gi n es . s o I i m p ro v e a nd c o nti nu e to i m p ro v e . W ho ? W hat? W hen ? W here? H o w ? W hy ? W hy ? W hy ? T he o n ly s i lly qu es tio n i s the qu es ti o n y o u d o n ' t as k . qu es ti o ns are the fo llo w i n g:         a qu es ti o n is an o p eni n g to c reati o n a qu es ti o n is an u ns ettled an d u n s ettli n g i s su e a qu es ti o n is an i nv i tati o n to c reati v i ty a qu es ti o n is a begi n n in g o f ad v en tu re a qu es ti o n is a s ed u c tiv e fo rep lay a q u es ti o n p o k es an d p ro ds that w hi c h has n o t y et been p o k ed an d p ro d d ed a qu es ti o n is a p o i n t o f d ep artu re a qu es ti o n w an ts a p lay mate Questions Help You Do If y o u c an d ev elo p y o u r q u es ti o n i n g s k i lls y o u w i ll i mmed i ately begi n t o exp an d y o u r o p ti on s . are the grea t qu es ter s o f the i n fo rmati o n age. c an be a go o d en o u gh reas o n to as k mo re qu es ti o n s .famo u s Stamfo rd U n i v ers i ty Grad u ate Sc ho o l o f Man agem en t c o u rs e. Questions are the Answer " I wa s a ki d tha t was a lwa ys a s ki ng ." ~ Ian T ho rp e. w ho ru n s the n o w . T hi s alo n e.

mak in g." Very o ften the re' s n o " ri ght w ay " to d o thi n gs . dan c ers . an d o ther p eo p le o f a c ti o n . B ad c an alw ay s be c han ged to go o d . o f dec i s i on . get the p ro c es s mo v i n g. Y o u c an alw ay s c han ge thi n gs . bu t fi rs t y o u hav e to ge t i t u p an d ru n n ing.p ho bi acs are s o af rai d o f a d o i n g s o methi n g bad ly they ge t n o thi n g d o n e at all! " Ou r d o u bts " . mak e ad j u s tmen ts an d c o rrec ti o n s . ac to rs . tu rn i t i n to a c i rc u s o r a thea tre i n 2 4 ho u rs . s tage . an d Merc ed es B en z w here qu ali ty i s the abs o lu te key . fi rew o rk s etc . get go i n g. E v en i f y o u mak e a mis tak e o r d o i t bad ly . i n New Y o rk . fo r o n e p erfo rman c e o n ly . s ai d W i lli am Shak es p eare." W hy ? Do es n' t thi s s eem a c o n trad i c ti o n fo r a man th at w as k n o w n i n tern ati o n ally fo r s etti n g the s ta n d ard s o f qu ali ty i n b us i n es s meeti n gs ? Cari bi n er c an go i n to a ho te l bal lro o m an y w here i n the w o rld .mi lli o n d o llar p ro d u c ti o ns all o v er the w o rld fo r c o mp an i es li k e IB M. Mc Do n ald ' s . li k e trau ma s u rgeo n s o r as tro n au ts . Si tti n g bac k an d w ai tin g fo r p erfec ti o n o ften mean s i n erti a an d fai lu re. T hey s tage mu lti . " If s o methi n g i s w o rth d oi n g i t' s w o rth d o i n g bad ly . T he mi s tak e. w as Pr es i d en t o f Cari bi n er In c . L es li e B u c k lan d . Using Questions F o r an exp eri men t ( th at i s . W hy ? Bad Can Lead to Good T hi s i s the p arad o x o f ac ti o n . th e bu s i n es s equ iv alen t o f a B ro ad w ay s ho w . " are t rai to rs an d mak e u s lo s e the go o d w e o ft mi ght w i n b y feari n g to a t temp t.an d then s tri k e the s et leav i n g i t as they fo u n d i t 24 ho u rs later . Les . Y o u c an mak e i t w o rk an d mak e i t w o rk w ell .o ri gin al mu s ic . o f getti n g thi n gs d o n e. k n o w that o n e has to get s tarted an d d o s omethi n g. t he w o rld ' s larg es t p ro d u c er o f bu s i n es s meeti n gs . Y et Les o ften s ay s " If s o methin g i s w o rth d o i n g i t' s w o rth d o in g bad ly " .SOFTWARE FOR YOUR BRAIN Do it bad! My fri en d . Les li e o ften u s ed to s ay . to t ry o u t an d s ee w hat h ap p en s ) try as k i n g qu es ti o n s 80 Copyright Michael Hewitt-Gleeson © 2004 .

ho w d o y o u breathe?  W hy d o es thi s s ho p c lo s e at 6p m?  Can I w o rk lo n ge r ho u rs ?  W hy w as my req u es t refu s ed ?  Can I hav e a mo n ey .SOFTWARE FOR YOUR BRAIN li k e thes e:  H o w d o es thi s co mp any mak e a p ro fi t?  W hen y o u s wi m.bac k gu aran tee? W hy n o t?  W hy s ho u ld n' t I b e w i th s o meo n e I en j o y ?  W hat' s s o go o d ab o u t alw ay s bei n g bus y ?  W hat are my s k i lls ?  W hat i s y o u r au tho ri ty ? W hy ?  W hat i s mi s si n g here? W hat els e?  H o w are bo ard membe rs s elec ted ?  W hat d etermi n es the n u mber o f d i rec to rs o n the bo ard ?  H o w w as thi s d eci s io n mad e? W hy ?  W hy i s this ru le n ec es s ary ? Can i t be i mp ro v ed ?  A m I n eed ed here? 81 Copyright Michael Hewitt-Gleeson © 2004 .

SOFTWARE FOR YOUR BRAIN

NOTICE A s men ti on ed b efo re, c o gn eti c s c o mes fro m the w o rd s ' c o gn i ti v e cy bern eti c s ' . Co gn i ti v e, o f c o u rs e, mean s to d o w i th ' thi n k in g' an d cy bern eti c s means to d o w i th ' feed bac k ' . In o the r w o rd s , c o gn eti c s i s thi n k in g bas ed o n feed bac k . T he re as o n y o u thi n k is s o that y o u c an n o ti c e the feed bac k c reated by y o u r thin k in g and ac ti o n . T hi s feed b ac k then bec o mes the s ti mu lu s fo r fu rthe r thi n k i n g. T hi n k i n g ... F eed bac k ... T hi n k i n g etc . Objectivity T he bas i s o f all s c i enc e is o b s erv ati on an d meas u remen t - n o ti c in g thi n gs. A c lev er brai n u s er i s a c lev er n o ti c er an d a c le v er n o ti c er i s o bj ec ti v e. T he s k i ll o f n o ti c i n g i s o bj ec ti v i ty . Detac hmen t i s als o i mp o rtan t i n n o ti c i n g thi n gs . W i th d etac hmen t y o u c an hav e a b ro ad er , c lea rer v i ew o f th e s i tu ati o n . F o r examp le , w hen p o u ri n g a gl as s o f c hamp agn e y o u n o ti c e feed bac k . Y o u n o ti c e w hen the c hamp agn e lev el i s n eari n g the to p o f the gl as s an d s o y ou begi n to s to p p o u ri n g the w i n e. If y o u d i dn ' t n o tic e thi s then y ou mi ght c o n ti n u e p ou ri n g the w i n e an d the w ho le s y s tem ru n s ou t o f c o n tro l. In fac t, n o ti c i n g thi n gs i s the bas is of c o n tro lli n g thi n gs . T hi s c hamp agn e s i tu ati o n i s an examp le o f a " feed bac k s y s tem" . No ti c i n g an d meas u ri n g fe ed bac k i n s y s tems i n o rd er to c o n tro l tho s e s ys tems is w hat c y bern eti c s i s all abo u t. No t i c i n g the feed bac k c reated by y o u r thi n ki n g, i n o rd er to c o n tro l i t, i s w hat c o gn i ti v e c y bern eti c s o r c o gn eti c s i s all abo u t. Cybernetics Du ri n g W W II, D r. No rb ert of W ei n er ( Pro fes s o r i n v en ted of Math emati c s as at a MIT bo d y of Mas s ac hu s etts In s ti tu te T ec hn olo gy ) c y bern eti cs ,

mathemati c s to he lp an ti - ai rc raft tec hn o lo gy an d als o to he lp o u r u n d ers t an d i n g o f men tal ac ts v i a fo rmal s y s tems an aly s i s .

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Copyright Michael Hewitt-Gleeson © 2004

SOFTWARE FOR YOUR BRAIN T he mai n p ro b lem w i th an ai rp lan e as a ta rge t w as tha t i t mo v ed . Cy bern eti c s w o rk ed by n o ti ci n g the "d egree o f mi s s " betw een an ac k - ack s hell and the ai rp lan e targ et an d feed i n g bac k that i n fo rmati o n to the w eap o n s o that an immed i ate ad j u s tmen t c o u ld be mad e an d then firi n g an o ther s hell . T hi s lo o p w o u ld b e q u ic k ly rep eated man y ti mes allo w i n g the w eap o n to "ed u c atei ts elf" an d c lo s e i n o n i ts target . T h i s gav e the w eap o n i ts c harac te ri s ti c ac k - ac k ac k - ac k - ack - ac k - ac k fi ri n g s equ enc e. F i re feed bac k fi re feed bac k fi re f ee d bac k fi re feed bac k fi re feed bac k fi re feed bac k e tc etc u n ti l i t c lo s ed in o n i ts target. Feedback Loops A s w i th man y o ther ad v an c es , thi s k i n d o f tec hn o lo gy has been lar gely d ev elo p ed by mi li tary s c i en tis ts . Mi s si les w o rk the s ame w ay , w i ggli n g to thei r tar get by u si n g heat s en s o rs to lo c ate the ta rge t' s en gi n e an d n o ti ci n g the feed bac k i n o rd er to mak e a ru d d er o r ro c k et ad j u s tmen t. No ti c i n g the feed bac k i s the c en tral ac ti v i ty that al lo w s the mi s s i le to reac h i ts go al. T he Pat ri o t mi s s i les u s ed in the fi rs t w ar i n Iraq s ho w ed ho w thi s tec hn o lo gy had been d ev elo p ed to s u c h an ex trao rd i n ary d eg ree by the U SA ' s Sta r W a rs p r o j ec t. T he Patri o t' s ab i li ty to c atc h Sc u d mis si les i n the ai r is ro u ghly equ i v alent to y o u d ri v i n g alo n g at 10 0 k p h an d p lu c ki ng a s i n gle blad e o f gras s , p rev i o u s ly p ai n ted red , as y o u go by . T hi s ki n d o f ad v an c ed Star W ars c y bern eti c tec hn o lo gy may be us ed i n the fu tu re to s hi eld p lan et E arth fro m meteo rs w hi c h are an i n c reas i n g w o rry to s c i en tis ts . Meteo rs remai n j u s t as s eri o u s a threat to li fe o n the p lan et to d ay as the y w ere to o u r J u ras s i c an c es to rs . Cy bern eti c s i s all abo u t s erv o - mec ha n i s ms , go al- s eek i n g behav i o u r, feed b ac k lo o p s , p o s i ti v e and n egati v e feed b ac k s y s tems , s elf- s tabi li zi n g s y s tems , ho meo s tas i s and the c o n tro l o f s y s tems , an d ho w they mi ght ap p ly to bi o lo gi c al o r mec han i c al s y s tems .
T H I N KI NG . . . F E E D B A C K . . . T H I N K ING . . . F E E D B A C K . . . T H I N K IN G . . . F E ED B A C K . . . T H I N KI NG . . . F E E D B A C K . . . T H I N K ING . . . F E E D B A C K . . . T H I N K IN G . . . F E ED B A C K . . . T H I N KI NG . . . F E E D B A C K . . . T H I N K ING . . . F E E D B A C K . . . T H I N K IN G . . . F E ED B A C K . . .

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Copyright Michael Hewitt-Gleeson © 2004

SOFTWARE FOR YOUR BRAIN
T H I N KI NG . . . F E E D B A C K . . . T H I N K ING . . . F E E D B A C K . . . T H I N K I N G

Edward de Bono A ltho u gh p o p u larly k n o wn fo r hi s i nven ti o n o f the term lateral thi n k i n g, n o w i n the Oxfo rd Di c ti o n ary , E d w ard d e B o n o ' s mo s t i n teres ti n g i d ea i s that w ri tten u p i n his 1967 bo o k T he Mec han i s m o f Mi n d . De B o n o fo llo w s on fro m MIT Pro fes s o r No rbert W i en er' s i d ea that the brai n mu s t be an in fo rmati o n - p ro c ess in g mac hi ne an d the w ay i t " min d s" s ho u ld be cap able o f bei n g exp res s ed i n in fo rmati o n al ter ms . The Brain as a Body System Dr de Bono, was Professor of Investigative Medicine at Cambridge in England. He was an expert in body systems. In The Mechanism of Mind, which he wrote over thirty years ago, Edward de Bono builds a model of how the brain, as an organ of the body, is very likely to operate as mind. T hi s mo d el s ho w s ho w the brai n s y s tem, by o p erati n g alo n g th e li n es o f o ther bo d y s y s tems li k e the li v er s y s tem o r lu n g s y s tem c an p ro d u c e a mi n d , a bi o lo gi c al s y s tem to p ro c es s i n fo rmati o n . B y s ho w i n g ho w the brai n o p erates as a s elfo rgan i zi n g, p atte rn i n g s y s tem d e B o no s aw the n eed to p ro mo te l ate ral t hi n k i n g as a c o mp en s ati on mec hani s m fo r s o me of the li mi tati o n s o f the brai n /mi n d pattern i n g s y s tem. Cognetics Co gn i ti v e c y bern eti c s - c o gn eti cs - is abo u t the p rac ti c al ap p li c ati o n o f c ybern eti c s i n c o gni ti v e sc i enc e w hi c h i s the s ci en c e o f i n fo rmati o n p ro c es si n g, i n animals an d mac hi n es . In the W es tern w o rld w e a re hi s to ri c ally mo re c o n c ern ed w i th j u d gemen t than w i th mo v emen t. W e a re mo r e c o n c ern ed w i th " ri ghtn es s " than w i th effec ti v en es s . Other c u ltu res , li k e J ap an , are mo re c o n c er n ed w i th the PROCE SS than the res u l t. T hi s o ften gi v es them a b i g ad v an tage o v er u s . E ffec ti v en es s is reac hi n g an altern ati n g balan c e betw een tho u g ht- bas ed ac ti o n an d ac ti o n- bas ed tho u ght. T hi n k in g F eed b ac k T hin k in g F eed bac k T hi nk i n g F eed bac k T hi nk i n g F eed bac k T hi n k in g etc .

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Copyright Michael Hewitt-Gleeson © 2004

SOFTWARE FOR YOUR BRAIN

A s an exp eri men t try po u ri n g a glass o f w in e wi tho u t getti n g an y feed bac k , w i th y o u r ey es c lo s ed ? W hat hap p en ed ? H o w els e c an y o u get feed bac k ev en w i th y o u r ey es c lo s ed ? Who was a Noticer? Geo rge Gallu p fo u n d ed the Gallu p Po ll at P ri n c eto n , New J ers ey , w hi c h bec ame the w o rld ' s fi rs t sy s tem to o bj ec ti v ely an d sc i en ti fi c ally meas u re - that is , to n o ti c e p u bli c and c us to mer o p i ni o n . H e w as als o the i n v en to r o f mark et res ea rc h an d the u lti mate s av i o u r o f the c u s to mer . T he v ery exi s ten c e o f the Ga llu p Po l l has c han ged fo rev er the fu tu re o f t h e hu man rac e. T h e Ga llu p Po l l mak es i t i n c rea s i n gly d i ffi c u lt fo r i n d i vi d u als to c lai m " I- amri ght" , to c lai m they alo n e "k n o w what' s bes t" fo r the p u bli c n o w that ac c u rate s c i en ti fi c meas u remen t o f the p u bli c /c u s to mer v i ew p o in t i s p o s si ble. E xamp le: Th e f i rs t a nd o nly re p re se nt a t ive s u rve y o f Ba g hda d re s i de nt s ' vi e ws a bo u t t he wa r, o cc u p a ti o n, a nd t he i r fu t u re . In p o s si bly the mo s t c hallen gi n g p ro j ec t in Gallu p ' s hi s to ry , 1,178 p eo p le i n Iraq' s c ap i tal w ere in terv i ew ed i n A u gu s t 2 0 0 3 w i th res earc hers c o nd u c tin g hou r- lo n g, i n - p ers on in terv i ew s on all man n er o f to p i c s cu rren tly affec ti n g B a ghd ad i s . The vo i c es o f B a g hda d's ci t i ze ns ha ve no t be e n he a rd - - u nt i l no w. Gallu p ' s mi s s i on i s to rep o rt the o p i n i o ns o f B aghd ad ' s c i ti zen s to d ay - - an d to mo rro w . T h e 2 0 0 3 Gallu p Po ll o f B ag hd ad w i ll p ro v i d e ben c hmark fi n di n gs that en able lead ers to gau ge ho w d ip lo mati c p o li c i es an d c u ltu ral i n flu en c es are affec ti n g B ag h d ad i s ' vi ew s . Power to the People, Power to the Customer A s i n v en to r o f ma rk et res earc h an d t he Gal lu p Po l l, Pro fes s o r Geo rge Gal l u p has s o emp o w ered the p u b li c v i ew p o i n t that I beli ev e hi s i n v en ti on may be the gre ates t ac t o f d emo c rac y ev er p erfo rmed b y an y sc i en ti s t. His res earc h c o v ered the fi eld s o f: H ealth; Reli gi o n ; Po li ti c s ; J ou rn ali s m;

A d v erti s in g; E n tertai n men t; B u s in ess ; E d u c ati on an d H u man T hin k in g. It c an be s ai d that n o o ther p ers o n in his to ry has ev er had the o p p o rtu n i ty to n oti c e an d rec o rd the v i ew s o f s o man y hu man s o n s o man y as p ec ts o f thei r exi s ten ce, an d i n

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Copyright Michael Hewitt-Gleeson © 2004

thi n k in g an d as pi rati o n s . w hat o n e qu es ti on w o u ld y o u as k ? W hy w o u ld y o u as k this q u es ti on ? How to Notice Things T he mai n p o i n t abo u t n o tic i n g i s this: try to n o ti c e tho s e thin gs that y o u hav e NOT Y E T n o ti c ed . i n 190 0 . It' s d i ffi c u lt to n o ti c e the i n fo rmati o n that fa lls o u ts i d e o u r CV S an d s o that' s exac tly w hy an d w here w e mu s t mak e a d eli bera te att emp t to n o ti c e thi n gs . atti tu d es . Pro fes s o r Ga llu p help ed w i th the d es i gn o f c o gn eti c s by imp res s i n g u p o n me the n eed to meas u re o r n o ti c e the C VS ( Cu r ren t Vi ew o f the Si tu at i o n ) as a bas i s fo r mo v i n g to the B VS ( B etter Vi ew o f the Si tu ati o n ) . It' s eas y to n o ti c e the i n fo rmati o n th at s u p p o rts o u r CVS. alo n g w i th that o f W ei n er." B o rn in J effers o n . W e w i ll exp lo re thi s fu rthe r i n c o mi n g c hap ters . Your Own Gallup Poll Question It c an c o s t aro u n d $U S2 0 . Dr Ga llu p ' s w o rk . 86 Copyright Michael Hewitt-Gleeson © 2004 . o u r Cu rren t Vi ew o f the Si tu ati o n . If y o u c o u ld hav e a Gallu p Po ll c o n du c ted .SOFTWARE FOR YOUR BRAIN s o man y p arts o f thei r w o rld ! Teaching Thinking A les s er k n o wn si d e o f Dr Gallu p w as hi s in teres t i n hu mans an d the fac tors w hi c h i n flu en c e thei r o p i ni o ns . he atten d ed the U n i v ers i ty o f Io w a and s p en t ten y ears as a teac her the re an d at Drak e . Io w a. H e had mo re than ten ho n o rary Do c to rat e D egrees f ro m c o lle ges an d u n i v ers i ti es aro u n d the w o rld . Geo r ge d i ed at hi s Sw i tzerl an d ho me i n 198 4. s tan d s as o n e o f the fi rs t g rea t examp les o f the p rac t i c al ap p li c ati o n o f the n ew fi eld o f c o gn i ti v e s c i enc e.00 0 to hav e a Gallu p Po ll c o n d uc ted o n ju s t on e qu es ti o n . H e had a s tro n g i n teres t i n ed u c ati o n an d w hat c o u ld be d on e to i mp ro v e i t. d e B o n o an d o thers . No rthw es tern . H e to ld me " teac hi n g p eo p le to thi n k fo r thems elv es w as th e mo s t i mp o rtan t thi n g i n the w o rld t o d o . an d Co lu mbi a u n i v ers i ti es . Notice the CVS A s my men to r.

o n c e y o u n o ti c e i t. Future Consequences F u tu re c o n s equ en c es c an be the mo s t d i ffi c u lt thi n gs to n o ti c e es pec i ally i n ad v an c e. Lo o k i n g i n the o pp o s i te d i rec ti o n i s o n e p lac e to n o ti c e thi n gs . winner of the Nobel Prize for Medicine. ( OK .) T o d o thi s ef fec ti v ely o n e n eed s to be o bj ec ti v e ra t her th an d es tru c ti v e. of right ideology: in short. T hey c an ' t s ee that a mi s tak e i s an o pp o rtu n i ty to mak e an app ro p ri ate ad j u s tment. Mi s tak ep ho bi ac s are alw ay s " ri ght" . T hey c an ' t c op e wi th mi s tak es . Penguin 1989. in the name of the fight against somebody else's truth. " F ai lu re i s on ly the o pp o rtu n i ty to mo re i n telli gen tly be gi n agai n ." ~ The Logic of Life. Co rrec t them an d mo v e o n . ap p ly mak e.SOFTWARE FOR YOUR BRAIN Opposite Direction Su p p o s e y o u ' re lo o k i n g no rth. T he mo s t d i ffi c u lt c o n s equ enc es to n oti c e i n ad v an c e are the lo n g. W here are y o u lo o k i n g n o w ? W here c o u ld y o u be lo o k i n g n ow ? Mistakes Mi s tak es are a u s efu l thi n g to n o ti ce. All massacres have been carried out in the name of virtue. of true religion. "Nothing is more dangerous than the certainty that one is right. mo v e o n .ter m o n es . of proper policy. On c e y o u bec o me aw are o f the fac t . T ry lo o k i n g i n d i rec ti o ns that y o u ar e n o t y e t lo o k i n g i n . i f w e w i s h. Mi s tak e. B y n o tic i n g po ten ti al c o n s equ enc es w e c an av oi d them i n ad v an c e. then y o u c an d eli berately c ho o s e to lo o k s o u th. H o w c an w e n o ti c e a c o n s eq u en c e that has n o t y et hap p en ed ? H o w c an w e n o ti c e the fu tu re? A c tu ally w e d o i t ev e ry ti me w e ri d e a s k atebo a rd . "Nothing is potentially so destructive as the obsession with a truth one considers absolute. w hi c h i s o n e o f the b es t ti mes to n o ti c e them . to be c reati v e rathe r tha n j u d gemen tal. of legitimate nationalism. T hi s i s a bi t o f a p arad o x. It' s i mp o rtan t to b e abl e to n o ti c e mi s tak es i n o rd er to be able to c o rr ec t t hem an d mo v e o n . T ry n o ti c i n g mis tak es that y o u hav e n o t y et n o tic ed .u p o r u s e a c hai n s aw . If I d o 87 Copyright Michael Hewitt-Gleeson © 2004 ." s ai d H en ry F o rd .p ho bi ac s are s o afrai d o f mi s tak es that they c an ' t bea r to n o ti c e them." writes Franois Jacob. All crimes in history have been the result of fanaticism of one type or another.

W hen w e d o n ' t n o ti c e the mi s tak e. ST A RT .DO . then w e c an ad ap t o r ad j u s t i n s o me w ay an d then p ro c eed . In ten y ears . A n d . Why notice things? W hat w o u ld hap p en i f y o u d id n ' t n o ti c e thi n gs ? U su ally w hen w e d o n ' t n o ti c e s o methi n g w e mak e a mi s tak e .i n c reas i n g rat e w e w i ll hav e to g et bet ter an d bette r at n o t i c i n g lo n g.SOFTWARE FOR YOUR BRAIN s u c h.thi rd s o f the res t o f o u r f o res ts . T he to n gu e an d the n o s e w o rk w ell togethe r.s o the s ay i n g go es . ears are c ertai n ly go o d fo r i n pu t. Pro fes s o r o f Gen eti c s at the U n i v ers i ty o f B ri ti s h Co lu mbi a. W e hav e alread y d es tro y ed three. H o w ev er w hen we d o n o ti c e the mis tak e.su c h w hat w i ll hap p en in ten y ears ? In tw en ty y ears ? A s the man y p o ss i b le fu tu res hu rtle to w ard s u s at an ev er. A n d s o on . Can ad i an sc i en tis t Dav i d Su zu k i . E y es co me i n hand y . pattern s bu i lt u p ov er the y ears . Ou r exp eri en c e. W e d o hav e aro u n d fi v e i n p u t s en s es .term c o n s equ enc es s o that w e c an c ho o s e the fu tu res w e w an t to be i n . w e are to ld . T ry n o ti c i n g fu tu re c o n s equ en c es that y o u hav e n o t y et n o ti c ed .NOT ICE . Input Y o u hav e tw o ears an d o n e mou th so u s e them in that p ro p o rti o n . b ec au s e after o u r li feti me i t w i ll all be go n e. fo r n o ti c in g. s ay s " W e are t he l as t gen e rati o n w ho w i ll hav e an y s ay o n the fu tu re o f o u r p lan et. to en s u re a s afe fu tu re . an d the s e are a ll u s efu l fo r n o ti c in g.qu arte rs o f A u s trali a' s tro p i c al rai n fo res ts an d abo u t tw o .term c o n s equ en c es and mak e s o me bi g c han ges . w e w i ll hav e to get mu c h be tte r at n o ti c in g the fu tu re c o n s equ en c es o f o u r c u rren t behav i o u r. A n d y es . W e hav e mad e a ho le i n o u r p ro tec ti v e o zo n e lay er al read y the s i ze o f Mo u n t E v eres t.and . c an help u s to 88 Copyright Michael Hewitt-Gleeson © 2004 . mo s t o f the ea rth' s o xy ge n p ro d u ci n g fo res ts w i ll be go n e i f w e d o n ' t n o ti c e the lo n g.TH INK . Last Chance to Choose a Safe Future W e are c u rren tly d es tro y i n g the w o rld ' s fo res ts at the rate o f an ac re p er sec o n d .SDNT SDNT . w e mak e an o ther mi s tak e. an ass o rtmen t o f fi n gers an d to es p lay thei r p art ." If w e are to mak e the n ec es s ary ad j us tmen ts to o u r c u rren t behav i o u r.

T hro u gh p r ac ti c e d ri lls an d fi eld exe rc i s es w e w ere tau ght to n o ti c e bo o by trap s . they c an als o hi n d er u s in n o ti ci n g thi n gs . A law y er n o tic es lo o p ho les . s i ze. s hi n e. o f c o u rs e. 2. W e w e re t au ght to n o ti c e thi n gs at n i ght .n i ght v i s i on . p an j i p i ts an d the o ther hi d d en d eli ghts o f j un gle w arfa re n o t n o ti c eable to the u n trai n ed ci vi li an ey e. 89 Copyright Michael Hewitt-Gleeson © 2004 . Habits of Noticing W e c an u s e rep eti ti o n to d ev elo p s p ec i al habi ts o f n o ti c i n g.SOFTWARE FOR YOUR BRAIN n o ti c e thi n gs and . tak e a d eep breath an d s lo w ly exhale i magi n i n g the d i s trac ti o n to be leav i ng y o u r bo d y as y o u breathe o u t. a c arp en ter hab i tu ally n o ti c es w o o d en thi n gs an d ho w p o o rly they are mad e.rel ax. Shap e.. In tho s e Vi et n am d ay s . B u t s o meti mes w e bec o me d i s trac ted fo r o the r re as o n s . H o w man y i n pu t p o rts d o es y o u r n ec k to p hav e? H o w w el l d o y o u n o ti c e thi n gs ? H o w w ell c o u ld y o u n o ti c e thin gs ? W hat d i d y o u d o to d ay to i n c reas e y ou r n o ti c in g s k i lls ? W hat w i ll y o u d o to mo r ro w to i n c reas e y o u r n o ti c i n g s ki lls ? Do es i t matt er? W hy ? Distractions So meti mes w e d o n ' t n o ti c e thi n gs bec au s e w e bec o me d i s trac ted . w hat d o es a s o ld i er n o ti c e? Skill and Training A c tu ally . the fi rs t ti me I w as fo rmally tau ght to exp an d my n o ti c in g s ki lls w as i n my army i n fan try trai n i n g. s o u n d ( I s ti ll remembe r) . s i lho u ette. thi n w i res . W e w ere tau ght to exp an d o u r ran ge o f v i s i on fro m aro u n d 90 d egrees to 18 0 d egrees . In a ro o m. a s o ld i er n o ti c es . w e w ere tau ght ho w to n o ti c e thi n gs i n the j u n gle that w e had n ' t y et n o ti c ed . M agi c i an s u s e thi s p ri n c ip le s o y ou w o n ' t n o ti c e ho w they d o thei r magi c tri c k . T en w ay s y ou c an d eal w i th d is trac ti o n s : 1. Y i eld to them then s en d them o n thei r w ay B reathe them o u t . A bu s i n es s man n o ti c es bu s in es s o pp o rtu n i ti es i n a si tu ati o n ..

Say Y E S to the d i s trac ti o n an d let i t bec o me the n ew fo c u s o f y o u r atten ti o n . 10. c ru mp le th em an d then thro w them aw ay . y o u c an try s ev eral c o mbi n ati o ns o f thes e s u gges ti o n s . Vi s u ali s e y o u r min d lik e a blac k bo ard w here the d i s trac ti o n is c halk ed . w i p e i t c lean .flo w i n g s tream an d let them b e c ar ri ed o ff. Say NO to the d i s trac ti o n . Imagi n e to s s i n g the di s trac ti o n i n to a fas t. No w . 5. 8. 90 Copyright Michael Hewitt-Gleeson © 2004 .SOFTWARE FOR YOUR BRAIN 3. 7. 6. Imagi n e c o llec ti n g u p an y d i s trac ti o n s i n y ou r han d . If n ec es s ary . Ign o re t he d i s trac ti o n Co n c en trate o n emp tyi n g y o u r min d . ei ther w i th a bro o m o r remo v i n g the d i s trac ti o n w i th a v ac u u m c lean er. 9. 4.

bas ed ac ti o n an d ac ti o n . If thi n k i n g i s o n ly a gi ft.the k in d o f thin k i n g that gets thi n gs d o n e. Wi th p rac ti c e. Thinking vs Doing? T o man y p eo p le T H INK ING i s the o p p o s i te o f DOI NG. B u t.SOFTWARE FOR YOUR BRAIN What is thinking? T hi s qu es ti on c o u ld k eep a ro o m fu ll o f p hi lo s o p hers hap p y fo r a hu n d red y ears . as i n d i vi d u als an d as c aretak e rs o f o u r p rec i o u s earth. th ere' s n o t mu c h y o u c an d o ab o u t i t. T hey s et t hes e tw o ac ti v i ti es u p as mu tu ally exc lu si v e o pp o si tes in thei r mi n d . w e are c o n c ern ed wi th thi n k i n g as an op erati n g s k i ll . p hi lo s o p hi c al d is c us s i on o r ac ad emi c d es c ri p ti on . W e w an t to he lp y o u en han c e y o u r s k i ll an d d ev elo p y o u r in tellec tu al c ap i tal. It' s better th an the o ld . n eed thes e thi n k i n g sk i lls " . 91 Copyright Michael Hewitt-Gleeson © 2004 . p ai n ti n g. Dr Mac C read y ' s metap ho r o f thi n k ing as a ' mu s c le' i s a go o d o n e.bas ed tho u ght. A ll hu man sk i lls c an be learn ed o r d ev elo p ed .fas hi o n ed id ea o f thi n ki n g as a ' gi ft' . go lf. ho w ev er. l ead ers hi p . ac ti n g o r ai k i d o . i f i t' s mo re li k e a mu s c le then there' s a lo t y o u c an d o to d ev elo p y o u r thi n k in g p o w er.p o w ered fli ght o n c e w ro te to me f ro m Cali fo rn i a: " W hen fi rs t w atc hi n g a Sc ho o l o f T hi n k in g c las s i n ac ti on . j u s t li k e y o u c an d ev elo p c o o k i n g. W e all. I w as am azed that s o methi n g s o s i mp le and s o mu c h fun c o u ld be s o qu ic k and effec ti v e in d ev elo p i n g a p ers o n 's " thin k in g mu sc le" . T he go al i s to reac h an altern ati n g balan c e betw een tho u ght. T he d efin i ti o n w e u s e i s: T hi n ki n g i s the s ki ll o f u s i n g in telli gen c e to ge t thi n gs d o n e. T hat' s w hy w e lo o k at thi n k i n g as a s k i ll. y o u c an d ev elo p y o u r abi li ty to u s e thi n ki n g as a s k i ll. i n v en to r o f the Go ssamer A lbatro s s an d the father o f man . Pau l Mac Cre ad y . B u t i n the Sc ho o l o f T hi nk i n g w e are no t c o n c ern ed w i th thin k in g as c on temp lati o n .

bas ed tho u ght. y o u are read i n g a magazi n e an d y o u read abo u t a s to ry s et i n the Greek i s lan d o f Patmo s . May be I c an thi n k o f s o me o ther thi n g I c o u l d d o that w o u ld n o t hav e that eff ec t.d ay . " No than k s . B u t the thi n k i n g s ales p ers o n mi ght say to hers elf s o methi n g li k e thi s " W hen ev er a c u s to mer w alk s i n to a s to re an d I as k i f I c an help them I n o ti c e that u s u al ly d ri v es them bac k o u t o f the s to r e.DO. y o u fi nd o u t abo u t c o s ts fo r fares etc . T ho u ght.NOT ICE .afte r.aft er.SDNT = ST A RT -DO. w eek . The Alternating Balance T he s k i lled thi n k er c an alt ern ate a balan c e betw een tho u ght. A c ti o n.bas ed tho u ght i s the k i nd o f thi n k in g that' s bas ed o n ac ti on . an d feed b ac k b as ed o n n o ti ci n g ac ti on . a c u s to mer w alk s i n to a s to re an d the s ales p ers o n s ay s " Can I help yo u ? " .t ho u ght. y o u s et a d ate an d y o u fi n ally go an d v i s i t Patmo s an d the Greek i s lan d s .ba s ed ac ti o n : T H INK .ST A RT .T H IN K .SOFTWARE FOR YOUR BRAIN Thought-Based Action:THINK-START-DO. the v as t u n i v ers e o f p o s si b le tho u ghts .T H INK c o n ti n u i n g in a co n ti n u ou s s eri es o f lo o ps o r a k i nd o f c o gn eti c s s p i ral o n i n to the fu tu re. 92 Copyright Michael Hewitt-Gleeson © 2004 .ac ti o n bas ed o n n o ti c in g feed bac k . betw een T H IN K . Y o u fi gu re o u t a p lan . T hi s i s ho w I c ame to v i s i t Patmo s i n the s u mmer o f ' 8 4. Y o u tho u ght s o methi n g o u t. exp lo ri n g the c o gn o s .afterw eek . go t s tarted an d then d i d i t . y ear.bas ed ac ti o n i s the ki n d o f ac ti o n that' s bas ed o n thi n ki n g.ST A RT. Y o u s tar t to thi n k ab o u t the Greek i s lan d s an d d ec id e y o u w an t to ac tu ally go ther e. W hat c o u ld I d o i n s tead ? " A c ti on . T hi s is w hat c o gn eti c s i s all abo u t . T he c u s to mer then s ay s . F o r examp le. Action-Based Thought: DO-NOTICE-THINK.y ear .NOT ICE .DO an d DO.bas ed thou ght: DONOT ICE .bas ed ac ti o n an d ac ti o n . j u s t lo o k i n g" then p i ro u ettes an d w alk s o u t o f the s to re.T H INK . F o r examp le. Mo s t s a les p eo p le k eep mak i n g the s ame mi s tak e d ay .

.. T hi s is exp lo ri n g.. an d o ff y o u go agai n SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT . an y thi ng 3. T hen y o u D o .. T hen y o u Thi nk . W hat hap p en ed ? W hat w ere t he c o n s equ en c es ? W hat d i d I li k e abo u t them? W hat d i d n ' t I li k e abo u t them? 5. i s a p o w erfu l s earc h en gi n e fo r y o u r n ec k to p that w i ll en ab le the b rai n u s er to ap p ro ac h an y s i tu ati o n . o r i ts tri gger c o d e SD N T. an y op p o rtu n i ty w i th c o n fi d en c e. c arefu lly an d o bj ec ti v ely 4. on into the future.. T hen rep eat 1 . T o be d o u bly n egati v e. F i rs t y o u St a rt . s o methi n g . . surfing the cognos. there i s n o si tu ati o n that c an ' t be man aged b y SD N T: 1.SOFTWARE FOR YOUR BRAIN The Cognetics Spiral START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK Spiralling on into the cognos St a rt D o N o t i c e Thi nk . T hi s i s lik e s w i tc hi n g the n ec k to p fro m OF F to O N 2.5 . an y p ro blem. 93 Copyright Michael Hewitt-Gleeson © 2004 . T hen y o u No t ic e the feed bac k fro m y o u r ac ti o ns .

A s the Nazi s s p read ac ro s s E u ro p e he ad v i s ed Pres i d en t Ro o s ev elt that i t w o u ld be p o s si ble to mak e an ato m b o mb. n ec k to p c o mpu ter. T he trad i ti o n al w es tern ap p ro ac h to thin ki n g i s si mp ly reac ti v e.? " ty p e o f thi n k i n g w as a y o u n g thi n k er.. w e al l hav e s o me p ret t y aw es o me hard w a re i n o u r tw i n . bec ame s c i enc e' s fi rs t s up ers tar! U n ti l he d i ed in 1955 he w as alw ay s at the c en tre o f mu c h p u bli c i ty an d pu bli c in teres t. are s tu c k o n the w alls o f man y a teen ager' s bed ro o m alo n g w i th thei r o the r hero es o f ro c k .. i n effec t.SOFTWARE FOR YOUR BRAIN What if .? Thinking On e o f the mo s t famo u s u s ers o f the " w hat i f . B y the ti me he w as tw en ty . No bel p ri ze w i n n er an d thi n k er... i s th at w e ar e v ery s ho r t o n s o ft w are. i n 190 5. T hen he bec ame a lead i n g p ac i fi s t an d op p on en t o f rea rmamen t w ho s e t rad i ti o n al ed u c ati o n left hi m w i th a li felo n g s u s p i ci o n o f all fo rms o f au tho ri ty . i n v en to r.. mo v i es an d s p o rt. H i s thi nk in g feats mad e hi m famo u s . On e o f the gr eat t hi n k er' s mo s t qu o ted s ay i n gs is .." Sc i en c e ac kn o w led ges E i ns tei n 's tho u ght exp e ri men ts as amo n g the gre ates t tri u mp hs ev er p ro d u c ed by a hu man brai n . he had s o lv ed th at p ro b lem an d c han ged fo rev er the law s o f p hy s i c s an d the w ay fu tu re gen era ti o n s w o u ld u n d ers tan d the w o rld . but amo n gs t the p u bli c at large. H e. c alled A lb ert E i n s tei n . hu man i tari an .hemi s p heri c .? " thi n k i n g he c alled a ged an k en o r ' tho u ght exp eri men t' . n o t j u s t in the sc i en ti fi c c o mmu n i ty . Ou r p ro b lem . lo gi c al j u d gemen t . H o w ev er. 94 Copyright Michael Hewitt-Gleeson © 2004 . p o s ters o f A lb ert E i n s tei n are bes t s ellers . a lad o f s i xteen .s i x. T o d ay . w hen the bo mbs w ere ac tu all y u s ed on J ap an he i mmed i ately s o u ght the es tabli s hmen t o f a w o rld au tho ri ty th at w o u ld c o n tro l thes e w eap o n s . the ge n i u s w ho n ev er w o re s o c k s . It' s en c o u ragi n g to k n o w that thes e p o s ters o f the s c i en ti s t. ho w ev er. T hi s " w hat i f . A t fi rs t he w as the ec c en tri c . " Imagi n ati o n i s mo re i mp o rtan t than k n o w led ge. A t that age A lb ert w ro te to hi s u n c le w o n d erin g w hat he w o u ld s ee i f he w as s i tti n g o n a li ght beam.the s lap p in g o n o f the " ri ght" an d " w ro n g" labels . Hardware and Software Li k e E i n s tein .

.... t hen rep eat the w o r d s i n c api tals s lo w ly an d ev en ly o v er an d o v er u n ti l y o u get the " feel" fo r the w ay ea c h s o ftw are han d le i ts i n fo rmati o n . In thi s trai n i n g y o u c an go bey o n d y ou r exi s ti n g lo gi c s o ftw are w i th n ew s o ftw are c alled c o gn eti c s ..lo gi c o r c o gn eti c s .......SOFTWARE FOR YOUR BRAIN T hi s has alw ay s led to extrav agan t. WRONG RIGHT . WRONG RIGHT ... WRONG RIGHT . Logic and Cognetics If y o u w o u ld li k e to ge t a " fee l" fo r th e d i fferen c e betw een lo gi c an d c o gn eti c s ( bo th o f w hi c h are s o ftw are s y s tems d es i gned to han d le i n fo rmati o n i n the brai n) y o u c an try the fo llo w i n g s i mp le exerc i s e: E X E RCISE : T here fo llo w s tw o s ets o f w o rd s w hic h help d es c ri be the p ro c ess i n v o lv ed in eac h brai n s o ftw are .. WRONG RIGHT .. WRONG RIGHT . WRONG RIGHT . WRONG RIGHT ... WRONG RIGHT . Do i t fi rs t fo r lo gi c ( rep eat a b o u t 10 t i mes ) : RIGHT ... WRONG RIGHT . WRONG 95 Copyright Michael Hewitt-Gleeson © 2004 . Relax fo r a mo men t a n d tak e a n i c e d eep breath.. d es tru c ti v e c las hes thro u gho u t hi s to ry an d i s ho p eles s ly i n ad equ ate fo r d es i gn i n g a s afe fu tu re i n a rap i d ly c han gi n g w o rld .

Lo gi c r e ac ts to i n fo rmati o n u s i n g j ud gemen t bas ed o n hi s to ri c al exp eri en c e.. i t d o es n ' t fi t. NOTICE .... NOTICE .... DO . THINK START . s i d ew ay s . y o u may hav e n o tic ed a qu i te d i fferen t.. THINK START . DO . v ery u s efu l i n a s ec o n d ary w ay an d fo r lo o k i n g bac k at s tati c . THINK Y o u may hav e n o ti c ed that lo gi c u s es a k i n d o f labeli n g o r " mai l.... NOTICE .. NOTICE . mo v emen t thro u gh the u n i v ers e o f p o s s i ble tho u ghts .en d ed ...s to n es .... DO . s p i ralli n g effec t as mo v emen t i s c reated ( ST A RT .. NOTICE . NOTICE .. DO) an d then feed bac k i s ev alu ated ( NOT ICE .. DO .. THINK START .... DO . W he ther y o u tak e great l eap s .. mo v emen t thro u gh the i d eo s p here. o f c o u rs e.. DO ..d o w n rev ers e p i k es .. T hi s is . i t' s w r o n g etc . w i th ad j u s tmen ts bas ed o n the feed bac k i s then c o n tin u ed . THINK START .. ho w ev er..... NOTICE ... theo reti c al . 96 Copyright Michael Hewitt-Gleeson © 2004 .. mo v emen t th ro u gh thi n k .. THINK START .... T he k ey to thi n ki n g is mo v emen t.. W i th c o gn eti c s . . THINK START .. o p en .s o rti n g" ap p ro ac h to d eali n g w i th i n fo rmati o n .. i t d o esn ' t matter. NOTICE .. Mo v emen t thro u gh the c o gn o s ..lo o k i n g s i tu ati o ns i n real li fe.. Thinking is Movement T here i s n o " ri ght" w ay to thi n k .. T H I NK ) an d fu rther mo v emen t.. i t' s ri ght. NOTICE . DO ... DO . THINK START . fo rw ard . THINK START .. DO . bac k w ard s o r u ps id e.... s i tu ati o n s .SOFTWARE FOR YOUR BRAIN Do i t n o w fo r c o gn eti c s ( rep eat abo u t 10 ti mes ) : START ..... W hether y o u mo v e o u t o r i n o r u p o r d o w n . DO ... It fi ts ..s p ac e. i t' s to tal ly i n ad equ ate fo r d eali n g w i th mo s t flu i d . B y i ts elf.. THINK START .. u s e s tep pi ng. NOTICE .

s u rfi n g the c o gn o s . SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT SDNT START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK START DO NOTICE THINK 97 Copyright Michael Hewitt-Gleeson © 2004 . au to . o r fan tas ti c i mages .a. fli p . y o u get feed b ac k and .i t all ad d s u p to mo v emen t. n et s u rfi n g o r " as k the o rac le" .c o i n . F o r exa mp le. I. p ro fes s i o n al c o u n s elli n g. hy p o theti c als .es c ap e fro m y o u r CVS .y o u r i magi n ati o n . On c e y o u hav e mo v emen t. ru n es . i t al l w o rk s . i t's this no ti c in g feed bac k w hi ch i s the es s en ti al i n gred i en t fo r fu rther thi n k i n g. p ray er. W hether y o u u s e i n tu i ti o n . Y o u thin k i t thro u gh an d i magi n e the c o n s equ en c es and p o ss i b i li ti es an d outc o mes . T M.SOFTWARE FOR YOUR BRAIN ran d o m p ro v o c ati o n s . y o u c o u ld i magi n e w hat w o u ld hap p en i f c i garettes w ere s qu are an d n o t ro u n d .Chi n g. taro t c a rd s . c o gn eti c s . as w e hav e s een .s u gges ti o n . w hi c h is to s ay . T he es s en ti al k ey i n thi nk i n g i s mo vemen t . s c i en ti fi c metho d . u s i n g o n ly thi n k i n g . lateral t hi n k i n g. Thought Experiment: A T ho u ght E xp eri men t i s an exp erimen t y o u c arry o u t i n y ou r brai n . alp ha.v is u ali s ati o ns .

CVSTOBVS . CVST OB VS i s a p o w erfu l p erc ep ti o n s wi tc h." ~ J a c k We lc h.CVSTOBVS A fter lo o k i n g a t SD NT w e n o w tu rn t o CVST OB VS. T hi s u n i v ers al brai n s o ftw are i s the Sc ho o l o f T hi n k i n g’s #1 k ey to better thi n k i n g. It allo w s the brai n u s er to thi n k o u ts i d e the s qu are.SOFTWARE FOR YOUR BRAIN The Universal Brain Software . It' s the v alu e ad d ed ro le i n the man agemen t p ro c es s . CVST OB VS i s a u n i v ers al b rai n s o ftw are. It w o rk s w ell i n bo th an i mal an d mac hi n e 98 Copyright Michael Hewitt-Gleeson © 2004 . Ge ne ra l Ele c t ric The Cognetics Operating System T he Co gn eti c s Op erati n g Sy s tem is the Sc ho o l o f T hi n ki n g' s p remi u m s o ftw are p res en ted to y o u in thi s trai n i n g and i s rep res en ted by the c o d e: CVSTOB VS. C hai r m a n.Cognetics Operating System CURRENT VIEW SITUATION TO BETTER VIEW SITUATION CURRENT VIEW SITUATION TO BETTER VIEW SITUATION CURRENT VIEW SITUATION TO BETTER VIEW SITUATION CURRENT VIEW SITUATION TO BETTER VIEW SITUATION CURRENT VIEW SITUATION TO BETTER VIEW SITUATION CURRENT VIEW SITUATION TO BETTER VIEW SITUATION CURRENT VIEW SITUATION TO BETTER VIEW SITUATION CURRENT VIEW SITUATION TO BETTER VIEW SITUATION " I w o u ld lo v e to hav e a man ag emen t t eam that rea lly u n d ers to o d the CVST OB VS equ ati o n . It' s als o the mo s t p o w erfu l an d i s n ec es s ari ly s o .

or CVS2BVS. In hu man s ." T he exp erts s c o rn ed his p ro j ec t. Beyond Logic 50 0 y ears ago Co lu mb u s s et s ai l. an d to allo w lo gi c to tak e i ts us efu l p lac e as a s ec o n d ary s o ftw are p ac k age. It i s bas ed o n the U n i v ers al Law o f T hi n k i n g. o n c o mman d . T he CVST OB VS s w i tc h en ab les y o u to c han ge c o gn i ti v e p attern s ..that the ad v en tu re w as " u nc ertai n an d i mpo s s i ble to an y ed u c ated p ers on . the P lato T ru th Vi ru s . T he T alav e ra Co mmi s s i o n rep o rted to Qu een Is abella o n Co lu mb u s ' i d ea . CVS2 B VS i s als o y o u r mai n an ti d o te to PT V. i t en abl es the brai n u s er to u p grad e fro m lo gi c ." T hey to ld the qu een that the p ro p o s ed v o y age w o u ld tak e three y ears . B u t Co lu mbu s d id s et s ai l. fo r examp le. th e exi s ti n g p ri mary thi n k in g s o ftw are. Unique rightness B as ed s o lely o n thei r ac c u mu lated exp eri en c e. So i f hi s mathemati c s w ere w ro n g th eref o re Co lu mbu s w as w ro n g. y ou r to d d ler o r y o u r lap to p . the exp er ts p o i n ted o u t that the A d mi ral' s mis si o n w as hard ly a lo gi c al o n e bec aus e hi s mathemati c s w ere w ro n g. the c o mmis s i on rep o rted i t w o u ld be a w as ted exp ed i ti o n . Y o u c an teac h CVST OB VS thi n k in g to y o u r c at.three d ay s later he d i s c o v ered half th e w o rld ! I hav e a lw ay s tho u ght th at Co lu mbu s w as a v ery c lev er brai n u s er.to reac h J ap an in the E as t by s ai li n g W es t an d to d i s c ov er o ther lan d s en ro u te . T hey w er e c o n v i nc ed 99 Copyright Michael Hewitt-Gleeson © 2004 . E v en i f the s hi p s c o u ld retu rn .. From CVS to BVS. w hi c h w as hi ghly u n li k ely .SOFTWARE FOR YOUR BRAIN brai n s . " fo r Go d w o u ld s u rely n o t hav e allo w ed an y un in habi ted lan d o f real v alu e to b e c o n c ealed f ro m H i s p eo p le fo r s o man y c en tu ri es . y o u r p u pp y . T hi rty .

s qu are. If he i s u s i n g lo gi c as hi s mai n c o gn i ti v e o p erati n g s ys tem. t he exp ert o ften u s es hi s exp erti s e. T here c o u ld b e no ro o m fo r hu mo u r. an d w hat s he thi n k s i s bad abo u t i t. No w I k n o w thi s n ev er happ en s to y ou . It s eems that the mo re exp ert thi n k ers are. then p ro gres s w o u ld be s lo w o r i mp os si ble. T hen . bu t mere ly to bac k u p an d s u pp o rt hi s s n ap j u d gemen t. T hi s i s bas ed on hi s un i qu e bac k gro u n d .T O.B VS. ( w i n k ! ) bu t y o u 'v e p ro bably s een o ther p eo p le fall i n to thi s ho le . T o help y o u d o thi s w e u s e a li tt le s w i tc h c alled C VS. to k eep hi ms elf ' ri ght' . p erhap s to lead to an ev en better i d ea . She w o u l d u s e her exp eri en c e. n o t as a bas i s to exp lo re t he s i tu ati o n . an d .T O. It tak es j u s t o n e s ec o n d to u s e thi s sw i tc h. o uts i d e. Sh e m ay n o ti c e w hat s he thi n k s i s go o d ab o u t i t. mi ght tak e a d i fferen t ap p ro ac h to a p r o p o s i ti on p res en ted to hi m o r he r. q u an tu m leap s . thei r Cu rren t Vi ew o f the S i tu ati o n . to p ro v i d e an i n fo rm ati o n bas i s fo r exp lo ri n g the i d ea. If y o u w i l l p rac ti c e 100 Copyright Michael Hewitt-Gleeson © 2004 . the bett er they are abl e to d efen d thei r p o i n t. hi s v alu es .thi n ki n g. T he re c o u ld be n o ro o m fo r hu mi li ty . T he thi n k er.B VS. T h e s w i tc h i s s i mp ly a n eu ro w are d ev i c e fo r p ro g rammi n g c o gn eti c s i n to yo u r s ho rt term me mo ry . hi s mo o d . bu t merely to p ro tec t the p as t. A n d .the. the c l ev er b rai n u s er.SOFTWARE FOR YOUR BRAIN o f the s o u n d n ess o f thei r lo gi c . H e s ees thin gs in a c ertai n w ay an d mak es a sn ap j u d gemen t bas ed o n his c u rren t p erc ep ti o n s . Man y an exp er t arri v es at a s i tu ati o n an d fo rms a n i n s tan t j u d gemen t. s he may d eli berately s et o u t to n o ti c e ho w i t c o u ld be i mp ro v ed . T here c o u ld be n o ro o m fo r i n s i ght.o f-v i ew s o they get trap p ed i n i t by thei r o wn exp erti s e. to s ay CVS. a B ette r Vi ew o f the Si tu a ti o n . So meti mes exp erts u s e thei r exp e ri en c e n o t to exp lo re the fu tu re. d ear brai n u s er. w he ther thi n o r qu i te fo rmi d able. hi s p ers o n al exp ec tati o n s . hi s agen d a an d o ther fac to rs . or the E u rek a p hen o men o n . T hey c an no t es c ap e thei r CVS . i t' s a v ery d an gero u s o n e to fall i n to . Y et i f all o u r thi n k i n g an d ac ti o ns w ere bas ed o n ly o n the " u n i qu e ri ghtn ess " o f o u r o w n exp eri en c e.

W hy ? W hat i s i t that mak es s ci en ce s o u n i qu e? W hat i s i t that s ep arates the s c i en ti fi c ap p ro ac h to matt ers f ro m o ther n o n . 101 Copyright Michael Hewitt-Gleeson © 2004 . y o u ' ll hav e i t fo rev er . T he mo re y o u c an bri n g c o nv i c ti o n i n to thi s . The Law of Cognetics T he Law o f Co gn eti c s i s a u n i v ers al law o f thi n k i n g. It i s s tated as fo llo w s : t he C u r re nt Vi e w o f t he Si t u a t io n c a n ne ve r be e qu a l t o t he B e t t e r Vi e w o f t he Si t u a ti o n J u s t thi nk abo u t that fo r ten s ec o n ds. It' s o n ly by p u tti n g a theo ry up again s t tes tin g an d measu ri n g that w e c an mo v e i t fro m s c i en c e fi c ti o n to w ard s sc i ence fac t.C VS ≠ B VS . the mo re i t' ll w o rk f o r y o u . See i f i t mak es an y s ens e to y o u and w hether y o u c an emb rac e the law o r w heth er y o u c an' t. T o s i mp li fy this y o u s i mp ly s ay : C VS c a n ne ve r be e qu a l t o B VS C VS ≠ B VS Antidote to PTV T hi s un i v ers al law o f thi n k in g . A fter ten d ay s .i s a s tro n g an ti d o te to PT V an d I w i ll s ho w y o u ho w to exp lo i t i t an d p u t i t to u s e i n the n ex t c hap ter . I s ay to w ard s bec au s e w e c an n ev er ac tu ally p ro v e an y thi n g i n sc i en c e i n an abs o lu te s en s e.SOFTWARE FOR YOUR BRAIN thi s s w i tc h fo r ten d ay s i t w i ll bec ome a habi t an d bec o me a p erman en t p i ec e o f n eu ro w are i n y o u r n ec k to p .s c i en ti fic ap p ro ac hes ? T he a n s w er i s : tes ti n g an d meas u ri n g. Say i t to y o u rs elf o u t lo u d an d s ee ho w y o u reac t to i t: t he C u r re nt Vi e w o f t he Si t u at i o n (C VS) c a n ne ve r be e qu a l t o t he B et t e r Vi e w of t he Si t u a ti o n (B VS) Do y o u hav e an y tro u b le w i th thi s law ? T hi s i s really the mo s t i mp o rtan t law fo r thi n k i n g. A s I c o n ti n u e to d es i gn w ays to n eu trali s e PT V I p r efe r to u s e the to o ls o f s c i en c e.

102 Copyright Michael Hewitt-Gleeson © 2004 . T hes e hav e p ro v i d ed a grea t d eal o f i n teres t to mi lli o n s o f p eo p le ev en tho u gh muc h o f thes e areas elu d e an y fo rm o f o bj ec ti v e tes ti n g o r meas u remen t. Belief Systems A ltho u gh mo s t o f the w o rld ' s to tal p o p u lati o n o f 5 bi lli o n o r s o d o n o t su p p o rt a reli gi o n o f an y k i n d .o f. T here a re m an y thi n gs i n hu man c u ltu re that d o n ' t len d thems elv es v ery w ell to tes ti n g an d measu ri n g an d s o me p eo p le s ti ll get v alu e o u t o f b eli ev i n g i n them. T he tho u ght o f hav i n g a s p i ri tu al Peep i n g T o m fo llo w i n g them aro u n d may s eem an i n fri n gemen t o n p ers o n al li b erty . Is lam.telli n g p lu s a ri c h c o llec ti o n o f metap hy s i c al beli efs . fo lk lo re. Chri s ti an i ty . It' s a ' mo re li k ely tru th' .s uc h a theo ry s eems v ali d . T hi s alw ay s gets u p d ated at a later s ta ge by o ther s c i en tis ts as tes tin g an d meas u ri n g p ro c ed u res i mp ro v e an d as n ew theo ri es . F o r examp le t here exi s ts a my ri ad o f my ths an d legen d s . a re p u t fo rw a rd .an d. n o . the ' b alan c e o f ev i d en c e' as i t n o w s tan ds w ou ld in dic ate that s u c h.v i ew . H i n d u i s m o r B ud d hi s m w hic h are s p li t i n to tho u s an d s o f s u bgro u p s w i th a ran ge o f v a ri ati o n s i n thei r beli efs an d c u s to ms . F o r examp le . So me p eo p le tak e c o mfo r t i n the i d ea o f hav i n g a gu ard i an an gel an d i t may be a ben efi t to them. i t w as rec en tly es ti mated by a reli gi o u s lead e r th a t a l ar ge mi n o ri ty o f aro u n d 3 0 % s ti ll hop e to get v alu e an d c o mfo rt o u t o f reli gi o u s beli efs o f o n e k i n d o r an o ther.o n e has ev er bee n able to tes t o r meas u re the exi s ten c e o f ' Gu ard i an A n gels ' . W hen w e are i n a n o n -s c i en ti fi c mo d e w e c an u s e fai th as a w ay o f c o mi n g to a p o i n t. s u p ers ti ti o n s and fo rtu n e.SOFTWARE FOR YOUR BRAIN W hat w e s ay i s that aft er t es ti n g an d meas u remen t o f th e ev i d en c e. n ew ' mo re li k ely tru ths ' . Mo s t o f thes e be li ev ers w er e bo r n i n to maj o r w o rld reli gi o n s li k e J u d ai s m. Othe rs fi n d the co n c ep t un w elc o me. So thi s i s an u n sci en ti fi c beli ef that c an be s i mp ly ac c ep ted o n fai th i f o n e c ho o s es to d o s o . Not Testing and Measuring = Faith T he abs en c e o f tes ti n g an d meas u ri n g i s : fai th.

fro m a v ery ea rly age . Man y p eo p le. T hes e re li gi o u s beli efs fal l o u ts i d e the s c i en ti fi c metho d . ho w ev er. H e s ai d that hi s ten law s o r c o mman d ments s ho u ld 103 Copyright Michael Hewitt-Gleeson © 2004 . T o be c o n s id ered s c i en ti fi c ally v ali d. h e n eed ed hi s p eo p le to ad here to hi s law s . ev er really qu es ti o n thes e s to ri es . Laws of Moses So meti mes . If a mi lli o n bec o mes ten mi lli o n . Mo s es w as a lead e r o f an c i en t ti mes an d . o u r brai n s bec o me in fec ted by cu ltu ral memes ( s to ri es that rep li c ate b ec au s e the y are go o d at getti n g p as s ed o n fro m o n e gen erati o n to the n ext) an d v ery o ften w e n ev er. there ar e a s tagge ri n g ran ge o f s maller reli gi o n s . i f w e ac c ep t them . a p ro p o s i ti o n mus t be able to be tes ted o r meas u red i n d ep en d en tly . It may really o n ly b e an are a tha t has been p ro tec ted f ro m thi n k i n g fo r man y y ears . are qu i te able to tak e s u c h a leap o f fai th. J u s t bec aus e a mi lli on p eo p le beli ev e the earth i s flat i s n o t en o u gh to mak e i t flat. F o r examp le . w e d o s o by tak i n g a leap o f fai th .SOFTWARE FOR YOUR BRAIN In ad d i ti on . T hi s d o es n ' t n ec ess ari ly mean thei r c lai ms ar e n o t t ru e o r d i d n ' t hap p en . i t s i mp ly means that the bal a n c e o f ev i d en c e is s o s li m that w e hav e n o w ay o f k n o w i n g w hether they a re tru e an d s o . T hes e b eli ef s y s tems req u i re b eli ev ers to tak e a l eap o f fai th an d to b eli ev e i n thi n gs that w e may n o t b e ab le to tes t o r m eas u re. Man y o thers may hav e had a s et o f b eli efs c u ltu rally p ro grammed i n to thei r brai n w hen they w ere v ery s mall c hi ld ren . w e may s i mp ly beli ev e thi n gs w e are to ld to beli ev e j u s t bec aus e w e n ev er really tho u ght the matt er th ro u gh o u rs elv e s . It i s n o t en o u gh to s i mp ly meas u re the n u mber o f p eo p le w ho beli ev e i t. c u lts an d beli ef s y s tems o f a v ari ety w hi c h tes ti fies to the ri c hn es s an d d i v ers i ty o f hu man i magi n ati o n . I hav e w ri tten mo re abo u t memes i n T he X 10 Me m e p le x: Mu lti p ly Y o u r B us i ne s s B y T e n! E s p eci ally w hen w e are v ery y o un g. the earth w i ll s ti l l n o t lo s e i ts thi rd d i men s i on . li k e all le ad ers .

T here n eed s to be the balan c e o f ev i d en c e that 104 Copyright Michael Hewitt-Gleeson © 2004 . th e Pharo a h A k he n aten . Y et there i s mu c h ev i d en c e to s ho w that i t i s v ery u n li k ely .0 0 0 y ears li k e the ' Zeu s meme' to exp lai n the p hen o men o n o f li ghtn i n g o r the ' go d o f the Ni le' mem e to exp lai n w hy the Ni le f lo o d ed fro m ti me to ti me et c etc . Sin c e there w ere n o w i tn es s es o r ev i d enc e o f an y k in d we d o n ' t kn o w w hether Mo s es ' v ers i on ac tu ally hap p en ed . H ow ev er. T he ev i d en c e s ho w s that thi s hereti c king i n v en ted the fi rs t mo n o thei s ti c meme. to mak e the meme a t ru th. Y ahw eh. Is lam and Chri s ti ani ty . If y o u d o s to p to thi n k abo u t thi s s to ry i n the li gh t o f ev i d en c e av ai lable t o d ay y o u may be able to as k y ou rs elf fo r a mo re p lau s i ble v ers i o n . by hi s go d .c reati n g mec han i s m w hi c h i s n o t the s ame thi n g as exp lai n i n g the ac tu al p hen o men a. bu t Go d ' s law s . It s eems thes e ar e examp les o f ho w t he c lev er hu man brai n has ev o lv ed i ts ro le as an effec ti v e exp l an ati o n . B y mak i n g thi s c lai m. T hi s w as on ly abo u t 3 0 0 0 y ears ago . by i ts elf. i s bec au s e they w ere gi v en to hi m. K i n g T u t' s father . T hi s i s a v ery o ld s to ry that man y p eo p le j u s t ac c ep t bu t hav e n ev er r eally u p d ated o r t ho u ght i t thro u gh fo r the ms elv es . From Polytheism to Monotheism Three o f the w o rld ' s maj o r reli gi o n s are ev o lv ed v ari ati o n s o f the ' on e God meme' J u d ai s m. s ai d Mo s es . d u ri n g the A marn a i s the o ri gi n ater o f mo n o thei s m. E s p eci ally the ' go d memes ' that m o d ern man has i n v en ted o v er o v er the las t 10 0 . J u s t bec au s e a meme has i n fec ted mi lli o n s o f p eo p le' s brai n s is n o t en o u gh reas o n . Du ri n g the p rev i o u s 10 mi lli o n y ears o f man ' s ev o lu ti on there i s an en o rmo u s amo u n t o f ev i d en c e p ro v i n g the i n v en ti o n o f tho u s an d s o f blac k .bo x memes to fi ll the n eed s o f the b rai n to mak e s o me s en s e o f the i n exp lic able p hy s ic s o f the w o rld . p ri v ately .SOFTWARE FOR YOUR BRAIN be o bey ed . Mo s es p o s i ti o n ed thes e law s w i th the hi g hes t p o s s i ble au tho ri ty . the fi rs t rec o rd ed ev i d en c e o f thi s meme fro m w hi c h al l t he ab o v e v ers i o n s hav e ev o lv ed ari s es o n ly abo u t a hu n d red y ears befo re Mo s es . T hey w e re n o t hi s law s . he c lai med . o n a mo u n tai n . T he reas o n that th ey s ho u ld be o bey ed .

Your Beliefs If y o u w i s h. o n a leap o f fai th . mi lli o n s o f p eo p le w ho ad here to th e J u d eo . W e s i mp ly j u s t d on ' t k n o w . So me are:        Mo s es w as c lev er en o u gh to mak e up the s to ry to gi v e hi s law s mo re au tho ri ty p erhap s Mo s es j us t d reamt i t Mo s es mi ght hav e been h allu c i n ati n g fro m i n hali n g s mo k e fro m a n earby bu rn i n g bu s h Mo s es may hav e been o v erti red . A Ch ri s ti an o r J ew i s h s ci en ti s t co u ld n o t ac c ep t thi s s to ry as a s c i en ti s t. It i s s i mp ly a matter o f d i s tin gu i s hin g b etw een tho s e thi n gs w e beli ev e bec au s e w e hav e tes ted t hem an d they are p art o f s c i en c e an d tho s e thin gs w e beli ev e bec au s e w e c an n o t test them s o w e tak e a leap o f fai th. T e n T hi n gs T hat I B eli ev e ( B u t Can n o t Pro v e) 105 Copyright Michael Hewitt-Gleeson © 2004 .Chri s ti an trad i ti o n hav e s i mp ly c ho s en to tak e a le ap o f fai t h an d to be li ev e Mo s es ' c lai m. y o u c an exp lo re s o me o f y o u r o w n beli efs . T here i s n o reas o n w hy w e c an n o t ho ld v i ew p o in ts i n bo th areas as lo n g as w e are able to d i s ti n gu i s h betw een the tw o . as p art o f a reli gi o u s beli ef s y s tem. s leep d ep ri v ati o n c o u ld d o i t E xhau s ti o n o r maln u tri ti o n c o u ld i n flu en c e hi s j u d gemen t.SOFTWARE FOR YOUR BRAIN en ab les u s to d i fferen ti ate the f als e m emes fro m the tru e r memes . In fac t. y o u r j o b an d c areer o r y o u r fu tu re . w hether abo u t y o u r reli gi o n . the re a re man y p o s s i ble exp lan ati o n s that c o u ld exp lai n the Mo s es meme. i f o n e c ar es to thi n k abo u t i t. Old Mo s es may hav e ev en hav e been s u fferi n g fro m A lzhei mer' s o r o n e o f a ran ge o f men tal i l ln es s es . H o w ev er. bu t c o u ld ac c ep t i t. Believing Science and Believing Faith T he argu men t betw een s c i en c e and reli gi o n i s a fals e on e.

I be li ev e .. In p res en tin g them as ' Go d ' s law s ' ..i n . I beli ev e . Of c o u rs e. . 9.SOFTWARE FOR YOUR BRAIN 1. . j u s t a j u s ti fi c ati on . Mo s es . 4. A bo u t my fu tu re. I beli ev e . T he p eo p le w o u ld n ev er hav e k n o w n . s i n c e they w e re s o w i d ely u s ed . 3. ' i n hi s o w n w o rd s ' .. I beli ev e . Thought Experiment T ry to c o n d u c t a tho u ght exp eri men t. .  Geo lo gi c al fo rmati o n s o n the mo u n tai n may hav e res embled s to n e  Mo s es may hav e fo un d the tablets . Mo s es to o k s o me p i ec es an d s ai d ' God w ro te them' . A bo u t my j o b . H ere are s o me o f the exp eri men ts su p p li ed by SOT members . I beli ev e . . T ry to d o y o u r o w n exp eri men t be fo re lo o k i n g a t t he o n es s en t i n by o t her SOT trai n ees an d li s ted belo w . A bo u t my reli gi o n . left by a p rev i o u s c i vi li s ati on . tablets w i th w ri ti n g o n i t. I beli ev e . A bo u t my j o b .law w as a p ri es t. he gen u i n ely beli eved that thes e ' u n i v ers al' law s mu s t hav e c o me f ro m Go d . T hi s i s j u s t a s mall s amp le o f res p o n s es :  T he T en Co mman d men ts w ere n o t n ew . A bo u t my beli efs . A bo u t my fu tu re. . A bo u t my j o b . . I be li ev e . Si n c e i t i s o n ly an exp eri men t y o u c an be as c reati v e as y o u are c ap able o f b ei n g. 2. hav i n g been bro u g ht u p i n Pharao h’s ho u s eho ld w as ed u c ated i n thei r law .. . 6. H e j u s t c o p i ed d ow n the law s he k n ew . 5. H i s father. may hav e rec ei v ed them f ro m an ali en . s k i lled i n mo ral law . man y o f thes e thi n k ers c o me f ro m c u ltu r es t hat d o n o t u s e th e Mo s es s to ry . 7. T hi s p ro bably d o es n ' t c ou n t as an ' altern ati v e' . T he T e n Co mman d men ts he c ame u p w i th res emble o t her s ets o f an c i en t law s ... A bo u t my reli gi o n . I be li ev e . s in c e they w ere to o a frai d to go u p the mo u n tai n an d v eri fy the s to ry .. i n ad d i ti on to the o n es gi v en abo v e. . In y o u r men tal labo rato ry t ry to u s e y o u r thi n k i n g s ki ll to gen er ate an alte rn at i v e exp lan ati o n to Mo s es ' s to ry . H e 106 Copyright Michael Hewitt-Gleeson © 2004 . he w as n ' t bei n g d ec ep ti v e. 10.. . 8. I beli ev e . . I beli ev e . A bo u t my reli gi o n .. A bo u t my fu tu re..

i s v ery c lev er brai n u s er. fo llo w hi m. c han ged the c o n text an d ad d ed the hi ghe r au tho ri ty o f c o mi n g fro m Go d s o tha t mo re p eo p le w o u ld li s ten . a ti me trav elle r f ro m the fu tu r e.  Mo s es may hav e been a p o et. H e w an ted to be i n c harge.  Mo s es ad ap ted the s to ry f ro m an o t her s to ry he hea rd as a c hi ld . H e  W ell Mo s es may hav e had a v ery lu c i d d ream i n w hi c h he i magin ed 107 Copyright Michael Hewitt-Gleeson © 2004 . w ho k n ew ho w the w o r ld w o u ld tu rn o u t i f hu man i ty c o n tin u ed d o wn the c u rren t p ath. H e k n ew . hi s referri n g to the en tren c hed p o w er o r lead e r o f the ti me. May be Mo s es mad e the effo rt an d had the i n si ghts bu t he felt that mo s t o f hi s p eo p le w o u ld n o t mak e thi s effo rt .  Mo s es may hav e had a n ear.SOFTWARE FOR YOUR BRAIN  A n altern ati v e exp lan ati o n may no t in v o lv e Mo s es at all. i f exi s t. meeti n g an as p ec t o f hi ms elf. It i s p o s s i ble that the en ti re s to ry o f Mo s es w as c o nc o c ted many y ears after the alleg ed i n ci d en t. T hi s c o u ld v ery p o s si bly o v ertak e the p ro c es s o f tes ti n g and meas u ri n g. that the p eo p le i n the ti me he w as retu rn i n g to w ou ld n o t beli ev e i n ti me trav el an d w o u ld ac c ep t ' the w o rd o f Go d ' mo re eas i ly . H i s exp ert w as c all ed Y ahw eh. B ec au s e hi s d ream w as o n the mo u n tai n . My th an d legen d c on s ti tu te a large p art o f all reli gi o n s an d s to ri es are m ad e u p an d embel li s hed thro u gh rep eat ed te lli n gs . s o he c ho s e to zap bac k to an altern ati v e ( better) fu tu re an d c o llec t thei r gu i d eli n es fo r c reati n g a better li fe .d eath exp eri en c e o n the mo u n t. emi s s ary an d is the o n ly o n e c ap able o f c o mmu n i c atin g w i th Go d . ho w ev er . In fac t H i s to ry i s o ften refer red to as " hi s s to ry ".' Peo p le c an ac c ep t thi n gs eas i ly .  Mo s es w as a c on tro l freak w ho w o u ld go to any len gths to mak e p eo p le  Mo s es j u s t u s e the p rev i o us exp eri en c e o f the p eo p le ' w hat go d s ay s is w hat i s ri ght. to m ak e i t eas i er fo r t hem he u s ed the ' Go d ' i d ea. mi ght hav e tak en the c hi ld ho o d s to ry .  Mo s es had to j u s ti fy hi s p o si ti o n as lead er by c lai mi n g that he w as Go d ' s  May b e Mo s es had d elu s i o n s o f gran d eu r an d really be li ev ed he had a p ri v ate p ho n e li n e to Go d an d that he w as the c ho s en o n e to lead hi s p eo p le to grea tn es s . as tha t w as the man ly thi n g to be . bu t tho u ght tha t a n exp ert n eed ed to be c al led i n . W as mes c alin aro u n d in tho s e d ay s ?  Mo s es may hav e been s mo ki n g o r eati n g the leav es o f ' T he B u rni n g  Ori en tal p hi lo s o p hi es li k e B u dd hi s m an d y o ga tell u s ( an d i n vi te u s to v eri fy p ers o n ally ) that there i s a d eep in n er k n ow led ge attai n able thro u gh med i tati o n an d p ers on al effo rt. B u s h' . Mo s es .  Mo s es w as ac tu ally a s li d er. So .

So he mad e up this s to ry that o n hi s w ay ho me he s aw thi s bri ght li ght an d met thi s Du d e n amed Go d w ho w an ted to get ri d o f thes e s ec rets ( tablets ) . I fee l that i t' s li k e qu es ti o n in g Go d ' s c harac ter . may be Mo s es had been s mo k i n g p ap y ru s . n ev er o n e to w alk aw ay fro m an o p p o rtu n i ty . H e real ly B E LIE VE D they w ere i s s u ed fro m Go d . altho u gh s o me o f hi s c o mman d men ts are o bj ec ti v ely v alid w hen hu man li fe i s u s ed as the s tan d ard o f meas u re. Chri s ti an s .  I fi n d i t hard to ev en c o n s i d er ther e i s an o ther e xp lan ati o n bec au s e I  H e w as rehears i n g fo r a p lay he had w ri tten . fo llo w . p eo p le ac tu ally beli ev ed w hat he w as s ay i n g.  Mo s es beli ev ed i n Go d an d beli eved that hi s law s w ere " d i vi n ely i n sp i red " by Go d .SOFTWARE FOR YOUR BRAIN there w as n o t p ap y ru s han d y. O f c o u r s e. Rep ly : F ai r en o u gh! d o n ' t beli ev e that i t hap p en ed i n the fi rs t p lac e. o n ly big s to n e blo c k s . H e c a rv ed the tab lets hi ms elf. B efo re Mo s es k n ew i t w as 11. T hat' s the w ay the T en Co mman d men ts ' c ame in to bei n g. T hey k ep t w in n in g an d k ep t d ri n k in g. as an athei s t. B u t I gu es s i f y o u n eed an o ther exp lan ati o n then I ten d er the fo llo w i n g: Mo s es w en t to the lo c al abo u t 3 o 'c lo c k i n the aftern o o n p romi s in g hi s w i fe that he w o u ld o n ly be an ho u r.. to o k them as he s aw i t as a w ay to get o u t o f a bea ti n g by hi s w i fe. a c o d e o f c on d u c t o f s o rts . May I as k y o u why y o u feel a Chri s ti an has n o ri ght to q u es ti o n the bi b le? K en n y: B as ic ally . So b y as k i n g w hat altern ati v es I c o u ld thi n k o f to exp lai n the c as e.3 0 at n i ght. the B i ble i s o u r “ ev e ry thi n g. H o w ev er he met s o me o f hi s mates an d they go t o n to the p o o l table an d s tarted to p lay p oo l.  Rep ly : Of c o u rs e y o u c an s k i p thi s o r an y o ther qu es ti o n i f y o u feel i t i s   n o t ri ght to an s w er. to u s . H e d i dn ' t j us t mak e u p the s to ry to gi v e hi s law s mo re au tho ri ty . an d w as s tun n ed to fin d  May be he w as c han n elli n g mes s ages fro m ali en s  May b e the p ri es ts an d w is e men o f the to w n c ho s e hi m to tell thi s s to ry ( w hi c h they mad e u p bas ed u p o n thei r exp eri en c es ) bec au s e he w as a c hari s mati c s p eak er. Ple as e rep ly . Can y o u te ll I' v e been i n v o lv ed i n J u n gi an d ream g ro u p s to o ? T hen agai n .” It' s s o rt o f an i n s tru c ti o n bo o k fo r u s ( a bo o k o f " Do " s ) an d all that' s s tated i n i t are tru e ( Go d n ev er li es ) .. s o thi n k in g latera lly he g rabbed th e blo c k s o f ro c k an d c hi p p ed aw ay at the c o d e o f p r ac ti c e he' d w an ted all alo n g fo r hi s fo llo w e rs . No w Mo s es . tho u gh . No w he k n ew that he w as go i n g to be i n d eep tro u ble w i th hi s wi fe bec au s e he w as late agai n ( hi s wi fe bei n g abo u t 5 s to n e heav ier than hi m) . T hro u gho u t the y ear( s ) the s to ry w as embelli s hed u p o n ei ther by ferv en t fo llo w ers o r ru lers to ben d the  Mo s es d eri v ed the bas i c ' ru les ' o f the c o mman d men ts fo r hi s p eo p le to 108 Copyright Michael Hewitt-Gleeson © 2004 ..  K en n y: I' m s o rry bu t c o u ld I sk i p thi s rep ly c o z I' m a Chri s ti an and I d o n ' t thi n k i t' s ri ght to qu es ti o n the B i ble. I rej ec t Mo s es ' beli ef i n Go d .

 10 0 y ears after Mo s es s u pp o s ed ly liv ed . had he re ally exi s ted . H e k n ew th at thi s w o u ld n o t be qu es ti on ed .the 10 c o mman d men ts . v o i c e o f go d .  A n altern ati v e exp lan ati o n to Mo s es ' ' 10 c o mman d men ts ' s to ry :  T he s to ry w as w ri tten 10 0 y ears aft er a p ers o n n amed Mo s es w ho led p eo p le w as ali v e. T hey t he n c o n c lud ed that Mo s es mu s t hav e been p o s s es s ed by Go d an d w as n o t c o n sc i o us ly aw are o f hi s ac ti o n s . T hes e law s w ere then tau ght as go s p el. It w as w ri tt en w he n a n ew lead e r w as elec ted to l ead the tri b e o f Is r ael . w as a fi gu rehe ad o r p u p p et.... the law s w ere ac c ep ted as Go d ' s w o rd ...  T he s to ry w as p o s s i bly a c o mp lete fabri c ati o n .as he w as . as n o o n e had c o me w i th s u c h ' rad i c al' i d eas befo re an d Mo s es ( w ho w as ac tu ally Go d ) had en o u gh lead ers hi p s ki lls to p as s o n the law s w i th c o n v i c ti o n . as p eop le w ou ld thi n k that he w as c razy .s o he k n ew ho w p eo p le w o u ld reac t. T h at i s . tri bes c ame i n to c o n tac t w i th eac h o ther th ro u gh trav e lli n g d u e to trad i n g.SOFTWARE FOR YOUR BRAIN c o n s ci o us n ess o f the p eo p le to a ' hi gh er c au s e' . hi s ' c reati o n . n ev er exp ec ted the i d eas to c atc h o n !  Mo s es may hav e ei th er b een man i p u lated by a gro u p o r p art o f a gro u p  Mo s es w as d ec eiv ed by a gro u p o f mi s fi ts p lay i n g a p rac ti c al j ok e w ho  Mo s es w as ac tu ally i n c o n tac t w i th an ext ra.ter res tri a l.  Mo s es mi ght hav e met s o meo n e w ho gav e hi m the tablets i n a 109 Copyright Michael Hewitt-Gleeson © 2004 . . s o he had to mak e u p a s to ry that s ou n ded mo re beli ev able.an d c alled hi ms elf Mo s es . W hen Mos es ' w o rk ers c o n fro n ted hi m rega rd i n g the law s . o n ly to len d c red en c e to the my th. w ho w as s o s ad d en ed by the s tate o f af fai rs o n E arth that he b es to w ed o n Mo s es 10 p ri n c ip les fo r hi s p eo p le to li v e by .w e ar e hi s ' c hi ld ren ' . he d en i ed that he had an y thi n g to d o w i th them. On e man d es i gn ed a c o d e o f behav i o u r fo r p eo p le to ag ree o n an d mad e a go o d p ro fi t mark eti n g i t. w ho w i s hed to c reate a better w ay o f li fe an d li vi n g fo r the mas s es an d n eed ed a c ap ab le lead er o f i n teg ri ty t o d eli v er the gu i d eli n es . there w as c hao s as d i fferen t  Perhap s Mo s es w as ac tu ally Go d . p rearr an ged meeti n g. T her efo re . Go d had man i fes ted hi ms elf i n to a hu man b o d y . A fter all . T he ' b u rn i n g bu s h' i d ea c ame to hi m w he n he w as o n a t ri p an d s aw a s mall tree w as j u s t s tru c k by li ghtn i n g.  T here w as ac tu ally an i mp o s to r w ho p res en ted the law s .  So me o f the k i ds d eci d ed to p lay a prac ti c al j o k e o n go o d o ld Mo s es .a mes s en ger fr o m Go d . B u rn i n g bus h.s o that he c o u ld p as s o n the 10 c o mman d men ts . T hi s lead er m ad e u p law s bec au s e he w as hav i n g tro u ble k eep i n g p eo p le i n li n e. T hu s . he bec ame .. Mo s es . T he ten c o mman d men ts ? Mo s es s aw thro u gh i t an d d ec i d ed to p lay a li ttle tri c k o n the res t o f th e tri be . T hen he reali s ed that there w as n o w ay that he c o u ld c lai m to be Go d .

T hey d i d n o t thi n k li k e w e d o . It w as d es i gn ed to s i mp ly fo llo w o rd e rs . If J ay n es w as ri ght. thi s may exp lai n w hy the brai n w o rk s in a p attern i n g s ys tem. Mo s es p ro bably heard th e v o i c e o f ' go d ' li tera lly . bu t merely fo l lo w ed the v o i c es .  H e w as really o ld an d s u fferi n g fro m s c lero s i s .SOFTWARE FOR YOUR BRAIN  Mo s es w as afrai d he w ou ld be ki lled i f the p eo p le d id no t w an t to o bey hi s law s s o he s ai d they w ere go d ' s law s . Co n s c i o u sn es s i s a w ei rd thi n g that hap p en ed w hen man learn ed to w ri te an d s p eak i n metap ho r. B y the w ay .  E v er read ' Ori gi n s o f Co n s c i ou s n es s i n the break d o w n o f the B i c ameral Mi n d ' by Ju li an J ayn es ? Hi s theo ry w as that thr ee tho u s an d y ears ago p eo p le li tera lly ha llu c i n ated ' go d s ' w hi c h to ld them w hat to d o . 110 Copyright Michael Hewitt-Gleeson © 2004 .

Y ou c an als o u s e do llars to fi gu re rev en u es an d s ales res u lts an d help mo v e them u p . W hat thi n gs c an y o u meas u re i n y o u r j o b?        Co s ts . I t' s v ery help fu l. d o l lars an d gr ams . So .few er o r mo re o f ten ? etc .SOFTWARE FOR YOUR BRAIN Meas u remen t i s a v ery i mp o rtan t s ki ll fo r the brai n u s er to d ev elo p . 111 Copyright Michael Hewitt-Gleeson © 2004 .lo n ger o r s ho rte r? W as tage . the w ho le met ri c s y s tem u s es a n u mber o f u n i ts o f meas u remen t bas ed o n the d ec i mal ( o r 10 ) s y s tem. w hen t ry i n g to meas u re thi n gs . W e hav e metres . i f y o u w an t to meas u re ho w far y o u hav e to trav e l to w o rk y o u c an d o s o an d the an s w er may be 10 metr es i f y o u w o rk at ho me o r 10 k i lo metr es i f y o u d o n ' t.mo re o r les s ? Deli v ery ti mes .les s o r mo re? Materi a ls u s ed . Y o u c an us e d o llars to fi gu re c os ts an d o v erhead s an d to help c on tro l them an d bri n g them d o w n . to hav e a u n i t o f meas u remen t.lo w er o r hi ghe r? Sales c alls . F o r examp le.mo re o r les s ? In d u s tri al d i s pu tes . Let' s lo o k at u n i ts o f meas u remen t. Measuring Your Job T he mo re y o u c an bri n g meas u remen ts to as p ec ts o f y o u r j o b. the mo re y o u c an tak e c o n tro l an d the mo r e i n teres ti n g y o u r j o b bec o mes . H av i n g a bas i c u n i t o f meas u remen t mean s y o u c an k eep s c o re an d then c o mp are o n e s c o re agai n s t an o ther. li tres . red u c ti o ns o r i nc reas es ? A c c id en ts /s afety .eli mi n ati on s .

Co gn eti c s n o w bec o mes a mo re u s efu l brai n to o l. T he d eli berate o r hab i tu al u s e o f the n u mber 10 i s c alled T en p o w er. W hi le i t i s n o t i mp o rtan t that the n u mb er ten i s ac c u rately u s ed . w e' v e alread y s een that a CVS c an n ev er be equ al to a B VS. i f y o u r C VS i s $ 1 the n a B VS mi ght be $ 10 ( o r i t c o u ld be 10 . they are rel ated b y p o w ers o f ten .SOFTWARE FOR YOUR BRAIN Decimal Cognetics In the las t c hap ter. o r ten ti mes les s . fo r examp le . T en ti mes better may be ten ti mes mo re. i t i s a w o rd ) co gn eti c s w e are in tro d u c in g meas u remen t i n to the brai n s o ftw are an d w e get mo re c o n tro l. F ro m exp eri en c e. i t i s u s u ally the latter. c o gn eti c s i s d ec i mal. A CVS i s als o a d ec i mal o f a B VS. I f the C VS i s o n o n e lev el. So . B y d ec i mali zi n g (y es . In c o gn eti c s w e us e the n umber ten . Remembe r. So meti mes a B VS i s ten ti mes s maller tha n a CVS. w hat exac tly i s a B VS? A B VS i s a d ec i mal o f a CVS. Remember. So . the re are a lw ay s mi lli o n s o f p o s s i ble o p ti on s ( li terally ! ) bu t y o u mu s t d eli berately lo o k fo r them to s ee them. bu t n o t alw ay s . T hat' s all. Other ti mes i t i s ten ti mes greater . In o ther w o rd s . 112 Copyright Michael Hewitt-Gleeson © 2004 . math emati c ally . BVS = CVS x 10 T he k ey to the p rac ti c al u s e o f thi s p o w erfu l p erc ep ti o n s w i tc h . It' s the d eli b erate u s e o f ten p o w er as a p ro v o c ati o n to g et y o u to es c ap e fro m y o u r CVS. then the B VS c an be fo u n d o n a lev el T E N T IME S bette r th an the CVS . i f y o u o w ed $1) . W i th p rac ti c e. o r ten u ni ts forw ard o r ten u n i ts bac k . T hi s i s w hat tenp o w er i s all ab o u t.i s the d eli berate e ffo r t o n e mak es to try to n o ti c e the B VS that i s T E N T IME S be tter t han the CVS . the " ten ti mes " p art o f c o gn eti c s j u s t bec o mes eas i er an d eas i er. i ts u s e is a p o w erfu l es c ap e mec han i s m.CVST OBVS . T en p o w er help s y ou to sw i tc h p attern s o f p erc ep ti on . T ak e a leap w i th ten p o w er.

SOFTWARE FOR YOUR BRAIN Exa m p le s : If the CVS i s 1 gi ft .a t ru e qu an tu m leap . ri ghtn es s i s n o t as i mp o rtan t as mo v emen t . mo v emen t to a better v i ew p o i n t i s mu c h mo re i mp o rtan t to th e thi n k er than d efen c e o f a c u rren t v i ew p o i n t. If the CVS i s thi rs t. If the CVS i s o n e s tep b ac k . en ab les y o u to mo v e thro u gh i n fo rmati o n at a rate n ev er befo re p o s s i ble w i th o n ly lo gi c .then the rew ard p ro v i d es i ts o wn mo ti v ati o n . If the CVS i s red . th e B VS mi ght be 10 gi fts . If the CVS i s 1. o r 1. lo o k i n g fo r a B VS. the B VS c o u ld be 10 0 . Y o u c an n o w hav e the d ri v e to es c ap e i n erti a to mo v e to w ard s a B VS. If the CVS i s ten s tep s fo rw ard . the B V S mi gh t be 10 emai ls . A n d . Co gn eti c s . T he reas o n fo r ten p o w er i s b ec aus e there a re alw ay s ri s k s in thin k in g. If the CVS i s d o i t later . p erh ap s the B VS i s green . If the CVS i s 10 . If the CVS i s w here y o u are n o w . If the CVS i s o n e emai l. B u t i f t he r e w ard s are s o great. 113 Copyright Michael Hewitt-Gleeson © 2004 . the B VS may be d o i t n o w . the B VS may be to gi v e. then the B VS may be d o w n o r ev en mu c h fu rther u p . the B VS c o u ld be o n e t en th. an o rd er o f magn i tu d e . If the CVS i s to tak e. the B VS c o u ld be ten s tep s fo rw ard . Tenpower T he habi tu al u s e o f t he n u mber 10 gi v es a v ery u s efu l meas u remen t an d a u s efu l trac k i n g an d c o n tro lli n g d ev i c e fo r t h e thi n k er o r c lev er brai n u s er. In the u n li mi ted u n i v ers e o f thi n ks p ac e p ow ers o f ten help s u s es c ap e fro m the g rav i ty o f o u r CVS an d to mo v e o u t o f o rb i t an d exp lo re t he c o gn o s . If the CVS i s u p . the B VS i s tak e a qu an tu m leap . the B VS mi ght be 1 0 0 0 . th e B VS mi ght be 10 0 s tep s bac k . in a rapi d ly c han gi n g w orld . t he B VS mi ght b e 10 mo u thfu ls o f w ate r. If the CVS i s 10 0 . s o w o rthw hi le . u s i n g ten p o w er. In c o gn eti c s . I t c an be ri s k y leav i n g the s afety o f a C VS to g o o u t i n s earc h o f a B VS.

sy s tem li k e the hu man brai n s ys tem. rep eati n g thi n gs ten ti mes i s an 114 Copyright Michael Hewitt-Gleeson © 2004 . T H E RE IS NO ST RON GE R MA GIC THAT CA N BE U SE D THAN T HE MA GIC OF RE PE T IT ION . B u t w hy n o t? A mbu s hin g i s a sk i ll an d an y thin g that i s a s k i ll c an be d ramati c ally i mp ro v ed w i th rep eti ti o n and p rac ti c e. Y o u d o n ' t j u s t w an t to k n o w abo u t c o gn eti c s . bu t i t' s a trai n i n g p ro gram abo u t ac ti o n . LIK E T H E H U MA N B RA IN SY ST EM.o ld n ati o n al s erv i c eman d raftee . It' s to help bu i ld p attern s in y o u r b rai n s o i t bec o mes eas i er fo r y o u to remember an d u s e the s o ftw are. Practice. IN A PA T T E RNING SY ST E M. that an ambu s h w as ac tu ally rehears ed i n d etai l i n the fi eld b efo re bei n g lai d that n i ght. A p attern i s s o methi n g that i s rep ea t ed mo re o f ten than r an d o mn es s o r c hao s . A rmy i n s tru c to rs d emo n s trated i ts p o w er by alw ay s hav i n g u s u s e p rac ti s e. It' s n o t bec au s e I' v e fo rgo t ten that I' v e al rea d y d is c us s ed s o methin g w i th y o u . T he arc hi tec tu re o f a p atte rn i s rep eti ti o n . rep eti ti o n an d rehears als . T hat' s als o w hy y ou ' ll n o ti c e a great d eal o f rep eti ti o n i n this trai n i n g. w hen I w as a 2 0 . at the time.y ear. ho w amazi n gly ef fec ti v e w as th e s trate gy o f RE PE T IT IO N. T hat' s w hy in a p attern i n g. i n the late ' 60 s . ten p o w er c o u ld be le ft o u t . A n d . y o u als o w an t to be able to DO i t . A ll thi s i s c ri ti c al w hen ac q u i ri n g n ew s k i lls . I rememb e r thi n k i n g i t o d d .SOFTWARE FOR YOUR BRAIN Tenpower I w an t to d ev o te a s ep ara te les s o n to d i s c u ss i n g ten p o w er thereby gi v i n g i t the i mp o rtan c e i t d es erv es . Rehearsal It w as rev eal ed to me d u ri n g my a rm y trai n i n g les s o n s . If thi s w as j u s t a bo o k ab o u t th eo ry . rep eti ti o n i s the mo s t p o w erfu l lea rn i n g s trategy y o u c an u s e. Repetition.

.sp ac e. T en p o w er c an be u s ed in an y d i rec ti o n . B y u s in g ten p o w er y ou wi ll equ i p y o u r n ec k to p w i th a v ery p o w erfu l bo o s ter w hi c h w i ll gi v e y o u an u n fai r ad v an t age o v e r o thers w hen mo v i n g thro u gh the i n fo rmati o n en v i ro n men t.. What is Tenpower? T en p o w er i s the s ki ll o f u s in g the p ow ers o f ten .mo v in g o u t o r mo v i n g i n . J u s t li k e e n zy mes that bo o s t u p c hemi c al rea c ti o n s o r ro c k ets that bo o s t s p ac e s hu ttles .1 to .0 0 1 to . A z ero b ar ely exi s ts .0 0 0 0 1 to . by p o w ers o f ten . T en p o w er is a bo os ter mec han i s m fo r y o u r b rai n s o ftw are . the i n fo rmati o n u n iv ers e. y o u p u t a zero o n the en d o f an o ther n u mb er an d . w i th ten p o w er y o u c an mo v e fro m 1 to 10 to 10 0 to 10 0 0 to 10 0 0 0 to 10 0 0 0 0 to 10 0 0 00 0 to 10 0 00 0 0 0 etc o r fro m 1 to . Put-on a Zero! A zero may n o t s eem li k e mu c h. mi rabi l e d i c tu . the c o gn o s .. th e habi t o f ad d i n g a zero o r the habi t o f mu lti p ly i n g by ten . that n u mber i n c reas es ten fo ld ! T hat i s T enp o w er! E v en the E gy p ti ans had a sy mbo l fo r ten p o w er an d may be that' s w hy the p y rami d s are s o b i g. T he habi t o f ten p o w er i s the habi t o f u s i n g the n u mber ten .0 0 0 1 to . T he Offi c i al Nu mber o f the Sc ho o l o f T hi n k i n g i s 10 ! 115 Copyright Michael Hewitt-Gleeson © 2004 .SOFTWARE FOR YOUR BRAIN exc ellen t w ay to exp lo i t t en p o w er. If y ou ad d i t o r s u btrac t i t fro m an o ther n u mber. F o r examp le.0 1 to . In c o gn eti c s .0 0 0 0 0 0 1 and s o o n . thi n ki n g i s mov i n g thro u gh thi n k . u n ti l . s o c an ten p o w er bo o s t y o u r brai n s o ftw are an d grea tly emp o w er y o u r thi n k i n g s k i lls . i t mak es n o d i fferen c e at all .0 0 0 0 0 1 to . .

o n a zero i s a p o w erfu l thi n g to d o . Y o u c an us e ten p o w er to s o lv e p ro b lems . s ee th e bet ter w ay . 116 Copyright Michael Hewitt-Gleeson © 2004 . Where c an y o u u s e ten po w er? Why use Tenpower? Pu tti n g. to c reate o p p o rtu n i ti es . F o r examp le. S o me u s e ten p o w er fo r fi tn es s . T he re' s n o & " ri ght" p lac e to u s e tenp o wer. If y o u had a heli c o p ter y o u c o u ld fly to th e to p fi rs t . Stu d en ts u s e ten p o w er to d o thei r res earc h ." T hi s i s bec au s e the vi ew fro m the to p i s d i fferen t fro m the v i ew at the bo tto m. 5. W ri ters c an u s e ten p o w er to es c ape w ri ter' s blo c k . 8. 2. p rac ti si n g s k i lls an d d o i n g rep eti ti o n s . 4. to allo w y o u to es c ap e fro m y o u r p res en t p o si ti o n . It i s the qu i n tes s en ti al p ro v o c ati o n . 3. Rep eti ti o n Rep eti ti o n Rep eti ti o n Rep eti ti o n Rep eti ti o n Rep eti ti o n Rep eti ti o n Rep eti ti o n Rep eti ti o n Rep eti ti o n Where to use Tenpower? Y o u c an u s e ten p ow er an y w here. 9. Pa ren ts u s e ten po w er to help i n fami ly d i sc u ss i o ns . 10. It' s a b i t li k e u s i n g a heli c o p ter. If y o u w an ted to c li mb a mo u n tai n yo u mi ght s tart f ro m th e bo tto m bu t t hen w hen y o u reac h the s u mmi t y o u s ay " B oy . B u s in ess p eo p le u s e ten p o w er to p lan ahead . So me p eo p le u s e tenp o w er to get s tart ed . an d then go bac k an d u s e i t. I u s e ten p ow er i n teac hi n g thi n k i n g sk i lls . It' s p u rp o s e i s to p ro v o k e mo v emen t thro u gh the c o gn o s . he re a re 10 rep eti ti o n s … 1.SOFTWARE FOR YOUR BRAIN Te n R e p e ti t i o ns Rep eti ti o n i s s o methi n g y o u c an alw ay s d o . i f o n ly w e' d c o me that w ay i t w o u ld hav e been eas i er. 7. 6.

F o r examp le. ev en they 117 Copyright Michael Hewitt-Gleeson © 2004 . W ell.o n . . So w hat abo u t the n u mber o f ato ms in all o f Mt F u j i o r ev en the A lp s ? No . E d w ard K ras n er. A go o go l lo o k s li k e thi s : 10 . R ai n d ro p s i n Ri o are als o mu c h s maller than a go o go l an d s o are the w o rd s o f A meri c a. c an a w e p ro v o k e a go o go l? Can w e u s e ten p o w er o n a go o go l? A n d th e an s w er i s . the gr ai n s o f s and o n Bo n di beac h are abo u t 10 0 .a c en ti metre. has u s ed the zero to d es i gn hi s v ery large n u mb er c alled : t he go o go l . bi lli o n zero es p u t. T he A meri c an mathemati c i an . the re' s n o li mi t to the p o w er o f a ze ro ! H o w man y grai n s o f s an d o n Sy dn ey' s famo u s B o n di beac h? H o w man y rai n d ro p s fall i n Ri o eac h y ear? W hat i s the n umber o f w o rd s s p o k en i n W as hi n gto n i n a y ear o r ev en s p o k en by ev ery A meri c an i n hi s to ry ? T o c o p e w i th qu es ti on s li k e thes e mathemati c i an s n eed to d es i gn v ery .0 0 0 . How large is a googol? W ell. T hen y o u c an u s e that in fo rmati o n i f y o u c ho o s e. In f ac t. o f c o u rs e. E i ns tei n 's theo ri es mak e i t p os s i ble fo r as tro p hy s i c i s ts to es ti mate the nu mber o f ato ms i n the w ho le u n i v ers e an d ev en that i s les s th an a go o go l .00 0 .0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 00 0 00 0 00 0 00 0 00 0 0 00 0 0 0 00 0 0 0 0 0 00 0 00 0 00 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 00 0 00 0 00 0 0 0 0 0 0 0 0 0 00 0 . Mu c h s malle r than a go o go l. y es .SOFTWARE FOR YOUR BRAIN Quantum Leaps and Orders of Magnitude T en p o w er help s y ou mak e qu an tu m leap s i n y o u r thin k in g.o n . It emp o w ers y o u to es c ap e fro m the s qu are .0 0 0 .0 0 0 .0 0 0 .o n . A hu n d red mi lli o n ato ms p lac ed i n a ro w w o u ld o n ly be thi s lo n g w o u ld n o t mak e a go o go l .o f-v i ew . Tenpower and Googols W hen p u t o n the en d o f a n u mber. I t en ables y o u to u s e o rd ers o f ma gn i tu d e to c han ge y o u r p o i n t. A go o go l i s a 1 w i th a hu n d red zero es p u t.0 0 0 1 w i th tw en ty ze ro es p u t. a go o go l i s larg er t han the v ery l ar ges t n u mbers u s ed in p hys i cs an d c hemis try . v ery lar ge n u mbers . the go o go lp lex i s a large r n u mber s ti ll: a go o go l w i th an extra t en mi lli o n .

9. I c an p rac ti s e a n ew s k i ll 10 ti mes a day fo r the n ext ten d ay s . 7. 8 I c an go fo r a w a lk i n the Ro y al Melbo u rn e B o tan i c Gard en s at 10 am. 118 Copyright Michael Hewitt-Gleeson © 2004 . I c an i n v i te ten p eo p le o v er fo r a d i s c u ss i on o n a matte r o f i mp o rtan c e to all c o n c ern ed . I c an s p en d ten mi n u tes fi gu ri n g o u t the fi rs t li n e o f the n ext c hap ter. 2. 4. 6. 3. I c an c o ns u lt ten brai n us ers fo r thei r o p i n i on on a matter o f i mp o rtan c e to me.0 0 0 . H ere are ten w ay s I c an u s e the n u mber 10 : 1. 5.SOFTWARE FOR YOUR BRAIN F o rgi v e me i f I w o n ' t b o the r to s ho w y o u w hat a go o go lp le x lo o k s li k e bec au s e i f I w ere to t ry ty p i n g o u t a go o go lp lex b y ad d in g zero es to the abo v e go o go l a t the r ate o f thr ee ze ro es a s ec o n d . I c an gi v e ten ti mes mo re gi fts to c li e n ts thi s w eek than las t w eek I c an s en d ten ti mes mo re p o s tc ard s to fri en d s thi s mo n th than I d i d las t mo n th I c an c all s o meo n e w ho w o u ld li k e to hear fro m me i n ten mi n u tes ti me. 10. I c an v i s i t ten W eb si tes that I d o n ' t u s u ally v i s i t. I w o u ld be d ead an d d u s t lo n g befo re I go t an y w here n ear i t. 8.an d I n ev er s to p p ed to eat o r s leep o r d o an y thi n g els e. I c an c u t c o s ts by 10 % .

T hey ass u me the v ery p res en c e o f a B VS wi ll mak e i ts elf k n o w n to them. H ere' s the s p ec i al i ns i ght that I w o u ld li k e y o u to get n o w as a res u lt o f thi s li ttle exp eri men t.SOFTWARE FOR YOUR BRAIN A tten ti o n ! Let' s talk ab o u t atten ti o n . B u t fi rs t a s mall exp eri men t . T H E DE CISION T O MO VE Y OU R A T T E NT ION COU LD T A K E T W E NT Y Y E A RS! Managing Your Attention Man y p eo p le feel that i f the re i s an o p p o rtu n i ty s o mew here .a B VS . tu rn y o u r head aro u n d abo u t 18 0 and d es c ri be s o methi n g y o u c an s ee that is c o lo u red green an d d o es n o t b elo n g to y o u . Y o u tu rn ed y o u r head an d lo o k ed 3.w h y . It' s th i s : ONCE Y OU MOVE Y OU R A T T E NT ION IN A CE RT A IN DIRE CT I ON Y OU CA N E A SILY SE E W HA T IS T H E RE T O SE E . B U T . i t d o esn ' t w o rk that w ay . B u t n o . 119 Copyright Michael Hewitt-Gleeson © 2004 . o n c e y o u d ec id ed to lo o k . tha t i t w i ll attr ac t thei r at t en ti o n . On c e y o u lo o k i n a d i rec ti o n i t' s eas y to s ee w hat i s there . Y o u hav e to d i rec t y o u r o w n atten ti o n . H ere' s the p o i n t. H ere' s ho w i t w o rk ed : 1. I g av e y o u the c u e abo v e to tu rn y o u r head an d lo o k fo r s o methi n g s p ec i fic 2. OK . Y o u s aw . they ' ll s ee i t and go get i t. I d o n ' t k n o w w here y o u are ri ght n o w bu t mo s t read ers w o u ld hav e be en able to c arry thi s exp eri men t o u t s u c c es s fu lly. IN STR U C TIO N : A s s o o n as y o u ha v e fi n i s hed read i n g thi s s en ten c e. I t w i ll help y o u get b ette r u s e o u t o f the b rai n s o ftw are.

e ng a g e me nt : atten d in g to a n ew obj ec t o u t o f a c o mp eti ti on o f an i n fi ni te mu lti tu d e o f p o s si ble c an d id ates . A tten ti o n i s the bu si n ess o f yo u r mi n d . Pa y a tte nti o n! T hi s i s a c o mman d w i th w hi c h w e are al l f ami li ar. H o w y o u mov e y o u r atten ti o n aro u nd i s v ery i n teres ti n g. A tten ti o n i s the gatew ay to c o n sc i o us n es s . bu t y o u ' re n o t s e ei n g them. the v as t u n i v ers e o f p o s s i ble tho u ghts 3. F o r examp l e:  In a noisy c o c k tai l p arty . y o u ' r e tri p p i n g o v er them all d ay lo n g. T he reas o n y o u ' re mi s s i ng them i s o bv i o u s: It' s i mp o ss i b le to n o ti c e a B VS i f PT V i s ho ld i n g y o u r atte n ti o n o n d efen d i n g y o u r CVS. es p ec i ally w hen y o u r a tte n ti o n i s hab i tu ally fo c u s ed o n y o u r CVS an d i ts d efen c e. u n les s PT V s to p s yo u fro m d o i n g i t. 120 Copyright Michael Hewitt-Gleeson © 2004 .di rec ti n g i n yo u r brai n : 1. m o ve m e nt : mo v emen t o f atten ti o n a c ro s s the c o gn o s . T here are th re e d i s tin c t as p ec ts o f atten ti o n .. T he CVST OB VS u n i v ers al brai n s o ftw are i s d es i gn ed as a sw i tc h that help s y o u to c o n tro l y o u r at ten ti o n an d mo v e i t aro u n d .fo r y o u to thi n k abo u t things . di s e ng a g em e nt : esc ap in g fro m y o u r p res en t fi xati o n o f atten ti o n 2. CVST OB VS c an he lp y o u d i s en gage an d mo v e y o u r atten ti o n aw ay f ro m y o u r CVS an d to en ga ge i t els ew he re o n a B VS. W e k n o w w hat i t means to d i rec t o ur atten ti o n ev en tho u gh i t i s s o methin g w e d o i n si d e o u r head . A tten ti o n i s the p rin c ip al s erv i c e p ro v i d ed by the man agemen t s ec ti o n o f yo u r brai n w hi c h en ables y o u to fo c us i n and have a mi n d . you c an ho n e in on on e p arti c u lar c o n v ers ati o n . li teral ly hu n d red s o f them.SOFTWARE FOR YOUR BRAIN B VSs are ther e all t he ti me. W e a ll heard i t man y ti mes as c hi ld ren and w e s ti ll hear i t ( i f mo re s u btly exp res s ed ) ev ery d ay i n bu s i n es s .

w hi le p res en ti n g to the ro o m at large an d d o i n g j u s tic e to her p res en tati o n as p lan n ed . c an cu e a di v ers e gro u p o f i n di v i du al an d ev en c o mp eti ti v e en tertai n ers to gi v e p ri o ri ty to a c ertai n ev en t w here o the rw i s e they w o u ld all b e p ay i n g atten ti o n to s o methi n g els e.  Mo s t lan gu ag es hav e a w o rd li k e A c htu n g! w hi c h fo c u s es o n e's atten ti o n .SOFTWARE FOR YOUR BRAIN  In a b u s in es s p res en tati o n .i n han d after a d i s trac ti o n had d raw n at ten ti o n aw ay . an ac c o un t exec u ti v e c an s hi ft the at ten ti o n aro u n d i n her v i si o n to c atc h the exp res s i o n o n her exec u ti v e c li en t' s fac e w hi le ap p aren tly s tari n g i n ten tly at her au d i o v i s u al. 121 Copyright Michael Hewitt-Gleeson © 2004 .d ri v en s trate gy to a bet ter c li en td ri v en o n e an d then y o u c an n o ti c e the w ay the i n fo rma ti o n befo re y o u rear ran ges i ts elf . li k e Si r B o b Geld o rf' s B an d -A i d .  A s hared go al. PT V.  A habi t o f a tten ti o n may mean that t he fi rs t thi n g a hai rd res s er n o ti c es abo u t y o u i s yo u r hai r w hi le a d en ti s t may n o ti c e y o u r s mi le i n s tead . I c an p i c k ou t my d ri v er fro m t he d o zen s o f o the rs w ai ti n g ev en tho u gh my n ame i s bad ly mi s sp elt o n hi s si gn .  On arri v i n g at O' H are In tern ati o n al ai rp o rt.  A s p ec i fi c mo ti o n pu t befo re the bo ard c an fo c u s the at ten ti o n o f the d i rec to rs after a lo n g an d w an d eri n g d i s cu s si o n .  A n o v er.c ri ti c al.  A mark eti n g p ro fes s i o n al c an s ho w y o u ho w to d eli berate ly s hi ft y o u r atten ti o n aw ay fro m y o u r p ro d u c t.  A team lead e r c an p u ll bac k the atte n ti o n o f her team to a p ro j ec t.i n fec ted p aren t c an p i c k o u t the o n e mi s tak e i n a c hi ld ' s w o rk and n o t s ee that the c hi l d has ac c o mp lis hed a great d ea l.

If a fli p p ed c o in has lan d ed as H E A DS. Or. T his means y o u c an es c ap e fro m o n e an d mo v e TO the o th er. T hi s is bec aus e a p ers o n s u fferi n g fro m an atten ti o n di s o rd er c ann ot p rev en t atten ti o n fro m bei n g d i v erted by i rrel ev an t s ti mu li . The CVSTOBVS Switch Let' s n o w d i s en gage o u r atten ti o n fro m ' at ten ti o n ' an d mo v e i t to en gage o n ' o rtho go n ali ty ' . 122 Copyright Michael Hewitt-Gleeson © 2004 . In q u an tu m p hy s i cs there i s s o methi n g c alled o rtho go n ali ty . A tten ti o n d is o rd ers are man i fes ted in d i fferen t w ay s d ep end i ng o n the n atu re o f the d amage . A s wi tc h c an n o t b e bo th OF F an d ON at the s ame ti me. as any o n e w ho vi si ts Melbo u rn e' s n ew c as i n o wi ll s o o n di s c ov er. Switching TO Sw i tc hes are u s efu l bec au s e they hav e at leas t tw o p o s i ti on s . then i t c an n o t als o be lan d ed as T A ILS at the s ame ti me. d am age to th e ri ght s i d e o f t he b r ai n c an mak e i t i mp o s si ble fo r p ati en ts to p ay atten ti o n to the s i d e o p p o s i te the d a maged hemi s p here ev en to the p o i n t o f fai li n g to d res s the lef t s i d e o f thei r b o d i es . Ortho go n ali ty m ean s mu tu al exc lu s i v i ty . that ther e c an n o t be tw o thi n gs i n the s ame p lac e at the s ame ti me. It c an tak e the fo rm o f an i n abi li ty to es c ap e fro m a p arti c u lar fi xati o n an d s o they remai n s tuc k i n a v i ewp o in t regard le s s o f the d eman d s o f thei r en v i ro n men t. So meti mes . lo s s o f atten ti o n . T o ge t to tai ls req u i res at leas t o n e mo re f li p o f the c o i n . It o n ly requ i res i s a fli p o f the s w i tc h:   s w i tc h: HE A DS TO T A ILS.co n tro l mean s c on s tan t and d ebi li tati n g d is trac ti o n . s w i tc h: OF F TO ON.SOFTWARE FOR YOUR BRAIN W e exp eri en c e atten ti o n as a fi lter th at the man agemen t p art o f o u r br ai n ap p li es to the flo o d o f c o mp eti n g i n fo rmati o n that c o mes i n fro m o u r s en s es . Attention Disorders In d i v i du als w ho hav e s u ffered brai n -d amage c an lo s e thei r abi li ty to c o n tro l thei r atten ti o n .

T he s tro n ge r the p a ttern . th e s tro n ge r the p atte rn . " CVS T O B VS" . B y exp lo i ti n g the p atte rn i n g s y s tem o f y o u r brai n . So me d o thei r rep eti ti o n s i n the s ho w er. o th ers c o mbi n e thi s brai n exerc i s e w i th exerc i s i n g thei r bo d y .. Rep eti ti o n .CVST OB VS . Programming the Software So . No w w hat w i ll hap p en i f y o u d o thi s? It w i ll mean that y o u ' re c o n s tru c tin g a n ew exec u ti v e n eu ro s o ftw are p attern i n y o u r brai n ..SOFTWARE FOR YOUR BRAIN  s w i tc h: CVS TO B VS. Y o u c an s i mp ly rep eat the s o ftw are c o d e . y o u ' ll hes i tate . o the rs w hi le c o mmu ti n g. No t o u t lo u d bec au s e B ellev u e Men tal H o s p i tal w as n ' t far aw ay an d they ’d thi n k I w as c razy ! It o n ly tak es a s ec o n d to s ay CVST O B VS s o 10 0 rep eti ti o n s eac h d ay tak es y o u 10 0 s ec o n ds o r a min u te an d 40 s ec o n ds. an d y o u' ll 123 Copyright Michael Hewitt-Gleeson © 2004 . T hat' s all. CVST OB VS CV ST OB VS C VST OB VS C VST OB VS etc . thi s p o w erfu l thi n k i n g s w i tc h: fro m CVS t o B VS. i t' s s i mp ly a matter o f r ep eati n g. the mo re p o w er i t w i l l hav e to o v e rri d e PT V. Pro g rammi n g the s o f tw are s w i tc h i n to y o u r n ec k to p i s eas y . CVSTOBVS one hundred times per day (CVSTOBVS) x 100pd W hen I li v ed o n Park A v en u e i n New Y o rk I' d p rac ti s e by w alk i n g alo n g th e s i d ew alk ( A meri c an fo r fo o tp ath) an d as my left fo o t hi t t he g ro u n d I' d s ay " CVS" an d as my ri ght fo o t hi t the gro u n d I' d s ay " . w e w i n d u p w i th thi s si mp le.. H o w d o w e lo ad thi s n eu ro w are i n to y o u r n ec k to p? Rep eti ti o n . In s tead o f fi n di n g y o u rs elf lo c k ed i n to d efen d in g a CVS. Rep eti ti o n . T O B VS" . u s er fri en d ly n eu ro .s o ftw are p ac k age. T h e mo re y o u p rac ti s e..o n e hun d red ti mes a d ay ! E v ery d ay ! Starti n g to d ay .

bet ter a t li s ten i n g.. bet ter at s o lv i n g bu s i n es s p ro blems . be tte r at c o o k i n g.. It i s a p ro c es s . w i th fi v e t ran s lato rs . a B VS . bette r at s tu d y i n g. If y o u p rac ti c e go lf . y o u w o u ld be k eep i n g the s w i tc h i n y o u r s ho rt. i f o n ly w e reme mber to d eli be rately lo o k fo r i t. Say : CVST OB VS. T o get the fu ll ben efi t o f c o gn eti c s .SOFTWARE FOR YOUR BRAIN lo o k fo r . an d as s uc h. i magi n e w hat i t w as li k e to get a Mo n te Car lo au d i to ri u m fu ll o f o v e r a tho u s an d IB M exec u ti v es fro m al l o v er the w o rld . ten ti mes better . bette r at d eali n g w i th p ers o n al s i tu ati o ns . i t' s d es i gn ed to tran s fer to an y s i tu ati o n . w hats o ev er. the p ri c e is 1 min u te an d 40 s ec o n ds a day ! Let' s s tart n o w . B u t c o gn eti c s d o es .. an d y o u ' ll alr ead y be w ell o n y o u r w ay .. It' s gen eri c ! Better is Clever Y o u c an u s e c o gn eti cs to get b et ter ( an d ' better' mean s mo re c l ev er) a t go lf. to o . an d y o u ' ll s ee . If y o u w ere to rep eat a hu n d red o f tho s e s w i tc hes eac h d ay ( that i s rep eat CVST OB VS a hu n d red ti mes ) . Sa y i t no w t e n t im e s o u t lou d: C VSTO B VS C VSTOB V S C VSTOB V S C VSTOB VS C VSTO B V S C VSTO B VS C VSTOB V S C VSTOB V S C VSTOB VS C VSTO B V S If y o u thi n k i t' s di ffi c u lt to get y o u to s ay i t o u t lo u d . . Say thi s o u t lo u d o n c e. I t m ay feel a li ttl e s i lly at fi rs t bu t n o o n e' s go i n g to hu rt y o u fo r d o i n g i t. W e' re go i n g fro m 1 to 10 . CVST OB VS s i mp ly means that the c urren t w ay i s fin e. th at w o n ' t mak e y o u a go o d c o o k w i ll i t? B ei n g go o d at go lf d o es n ' t TRA NSF E R to bei n g a go o d c o o k . better at g etti n g b et ter . better at han d li n g fami ly matters .term 124 Copyright Michael Hewitt-Gleeson © 2004 . i t o n ly tak es o n e s ec on d . bett er at c rea ti n g o p p o rtu n i ti es . No w let' s B VS that. better at mak i n g d ec i si o n s . Go o d . an d n ow they c an u s e i t. to d o i t! B u t they d i d i t. T hat s i mp ly mean s rep eati n g the CVST OB VS s w i tc h ten ti mes . b et ter at s elli n g. an d then y o u ' ll s w i tc h to . be tter a t an y thi n g! T he fi rs t s tep is to get s tarted o n y ou r 10 0 rep eti ti o n s eac h d ay o f CVST OB VS. A n d the w on d erfu l thi n g is that i f y ou p ain t the p attern s tro n g en o u gh i t w i ll w o rk o n ev ery o the r s k i ll y o u hav e . . bu t there' s alw ay s a better w ay .

y o u w i ll s ee i t.CVST OB V S.SOFTWARE FOR YOUR BRAIN memo ry s o that the p atte rn c an li n k u p w i th the p ro j ec ts an d s i tu ati o ns that c o me u p fo r y o u d u ri n g the d ay .. Y es . T hi n k ab o u t that fo r a mo men t! T hro u gh trai n i n g an d p rac ti c e y o u r brai n learn ed ( d ev elo p ed the c o gn i ti v e p attern ) to tel l the ti me.. w e ge t t o s ee the ti me! T he s ame ap p li es to a B VS. W hat ti me i s i t? ( Chec k y o u r w atc h an d rec o rd the ti me here . On e j u s t n eed s to u s e the s w i tc h: “W hat ti me i s i t? ”. Rep eti ti o n ens u res that the s w i tc h wi ll p o p u p at a ti me w hen y o u n eed to u s e i t. an d H ey! Pres to ! . y o u real ly w i ll s ee i t. 125 Copyright Michael Hewitt-Gleeson © 2004 . A n d w hen i t d o es p op u p . F o r examp le:          y o u mi ght get w ri te r' s blo c k w hi le d o i n g a bu s i n ess rep o rt – CVST OB VS y o u mi ght fi n d y o u rs elf bei n g a s p ac e glu tto n i n a meeti n g – CVST OB VS y o u mi ght be try i n g to help a c u s to mer s o lv e a p ro blem – CVST OB VS y o u mi ght be s u rfi n g the n et lo o k i n g f o r an o p p o rtu n i ty – CVST OB VS y o u mi ght be w o rri ed an d d ep res s ed abo u t mo n ey – CVST OB VS y o u mi ght be abo u t to d ec i d e w hat to hav e fo r lu n c h – CVST OB VS y o u mi ght be bo ri n g a c u s to mer – CV ST OB VS y o u mi ght be bei n g bu lli ed by a fri en d o r fami ly member – CVST OB VS y o u mi ght be w atc hi n g T V . then w hat? To Look Is To See If y o u d ec i d e to lo o k fo r a B VS. lo n g ago .) Is n ' t i t amazi n g! T he ti me i s alw ay s there . B U T y o u on ly s ee i t w hen y o u ac tu ally lo o k fo r i t.

bec au se y o u w i ll be ac ti v ely lo o k i n g fo r them . habi tu al ly . remembe ri n g to u s e the s w i tc h CVST OB VS..SOFTWARE FOR YOUR BRAIN It' s y o u r atten ti o n that c o n tro ls y o u r behav i o u r. T hi s is als o c alled lateral thi n k i n g o r c reati v e thi n k in g. Y o u ' v e d o n e i t man y ti mes befo re bu t y o u n eed to d o i t b ette r an d mu c h mo re o ften . an d the w ay i t c o u ld o p erate. CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS CVSTOBVS 126 Copyright Michael Hewitt-Gleeson © 2004 . A n d . a better i d ea to mo rro w an d y o u get the bes t i d ea . i s u p to the s o ftw are y o u us e. y o u r s c ho o l o r c o mp an y . Y o u c an get a go o d id ea to d ay . as a matt er o f p e rs o n al p o li c y .o n c o mman d! T he k ey to c r eati v i ty i s remembe ri n g to be c reati v e at an y p arti c u lar mo men t. bu t there mu s t a lw ay s b e a b ette r o n e. thi s s o ftw are i s v ery c o o l w hen it c o mes to p ro tec ti n g y o u r n ec k to p fro m PT V. o n the ro ad to a B VS.. y o u r fami ly . T here' s alw ay s a B VS! T he d i fferen c e betw een the w ay y o u u s e y ou r n ec k top n ow . E ac h ti me y ou d o y o u r 10 0 rep eti ti o n s o f CVST OB VS gu a ran tees th at y o u a re k eep i n g y o u rs elf. W hat ti me i s i t? Seek and You Shall Find CVST OB VS w i ll d ramati c ally i n c reas e y o u r o d d s o f fi n d i n g i d eas . Y o u n eed a t ri gg er to ma n i p u late y o u r atten ti o n fro m me rely fo c u s i n g o n y o u r CVS an d to get i t to s w i tc h to a B VS. n ev er! T here' s alw ay s a B VS! T hi s mean s that y o u c an hav e a p erfec tly vali d CVS.

Po p e J o hn XX III.SOFTWARE FOR YOUR BRAIN QRH Styleware QUALITY RECOGNITION HUMOUR QUALITY RECOGNITION HUMOUR QUALITY RECOGNITION HUMOUR QUALITY RECOGNITION HUMOUR QUALITY RECOGNITION HUMOUR QUALITY RECOGNITION HUMOUR QUALITY RECOGNITION HUMOUR QUALITY RECOGNITION HUMOUR What is Styleware? Sty lew are i s n ew . li k e Co c o Chan el. J u li u s Caes ar. bu t als o the w ay he o r s he w i ll d o i t. A p ers o n 's s ty le d etermi n es n o t o n ly w hat that p ers o n w i ll allo w hi ms elf o r he rs elf to d o .c las s s ty le that i s c o mp ati ble w i th bein g a PT V. Lead ers . Sty le i s that in tan gi b le q u ali ty abo u t behav i o u r that leav es a mo re las ti n g i mp res s i on than the behav i o u r i ts el f. 127 Copyright Michael Hewitt-Gleeson © 2004 .fre e thi n k er. w h at c an be mo r e i mp o rtan t than s ty le? Style A Strategy for Behaviour A s ty le i s a s trategy fo r b ehav i o u r. It' s a s o ftw are p ac k age d ev o ted s p ec i fi c ally to hel p i n g the brai n u s er c ho o s e a w o rld . W hen i t c o mes to thi n k i n g an d behav i o u r. E v a Pero n an d the Dalai Lama are remembe red as mu c h fo r thei r p ers o n al s ty le as fo r thei r s p ec i fi c ac ti o n s .

the c lo thes y o u w is h to w ear. A lo v i n g gen tle w o man w ho treats h ers elf an d o the rs w i th res p ec t i s u nli k ely to begi n s u dd en ly an d i n exp li c ably behav i n g li k e a Salo me. ev en a Sc ro o ge c an c han ge! Changing Your Style Y o u c an ' t hi d e y o u r p ers o n al s ty le. o r i n c o me. there i s n o law that s ay s y o u hav e to li v e w i th i t.SOFTWARE FOR YOUR BRAIN Your Personal Style Sty le p ro v i d es a framew o rk fo r d ai ly thi n k i n g an d d ai ly behav i o u r. 128 Copyright Michael Hewitt-Gleeson © 2004 . Y o u r p attern o f behav i o u r i s an exhi bi ti o n o f y o u r p ers o n al s ty le j u s t as the p attern o f y o u r p ers o n al o p in i o ns i s a lo u d adv erti s emen t o f the s tat e o f y o u r mi n d . H u mo u r. Peo p le ar e d o i n g thi s ev ery d ay . an d mak es i t q ui te p o s si ble to p red i c t the w ay y o u are li k ely to behav e i n s i tu ati o ns . Rec o gn i ti on . i s the d ec is i on to k eep the s ty le y o u c u rren tly hav e. Chan gi n g i s s i mp le on c e y o u mak e the d ec i si o n . o f c o u rs e. R ep eti ti o n attrac ts at ten ti o n . No t c han gi n g. T he QRH s ty le i s c on temp o rary an d c o o l bu t has a tas te o f w hat u s ed to be c alled n o bles s e o bli ge. Y o u c an s i mp ly c han ge i t. ed u c ati o n . i f y o u ' re n o t hap p y w i th y o u r p ers o n al s ty le.in o rd er to d eal w i th s i tu ati o n s . t he f ri en d s y o u w i s h to mi x w i th. T he s ty le o f the Clev e r B rai n u s er c an mo s t read i ly be d es c ri bed by QRH w hi c h s tan d s fo r the balan c e amo n g thes e c harac te ri s ti c s : Qu ali ty .. the att i tu d es y o u wi s h to ad op t o r the W eb s i tes y ou w i s h to v i si t. Y o u r p ers o n al s ty le s ho w s the w ay y o u hav e p o si ti on ed y o u rs elf in li fe. A Sc ro o ge i s un li k ely to s tart s u d d en ly p lay i n g b all w i th t he k i d s o r to j o i n B i g B ro thers .. reflec ts y o u r p ers o n al li fe s trategy . It i s i n d ep en d en t o f bac k gro u n d . o n c e y o u c o me o f age . B u t. A s i n gle ac ti o n may o r may n o t go u n n o ti c ed bu t y o u r behav i o u r p attern s are i mp o s s i ble to hi d e.bu t . i t has muc h to d o w i th thi n ki n g the w ay y o u c ho o se to d eal w i th i n fo rmati o n . j u s t a s y o u c an c ho o s e the tel ev i s i o n p ro grams y o u w i s h to w atc h. Y et mak in g the d ec is i o n co u ld tak e 2 0 y ears ! It req u i res an ac t o f wi ll. Y o u c an c ho o s e the p ers o n al i d i o m w i thi n w hi c h to li v e y o u r li fe. Sty le i s a matter o f p ers o n al c ho i c e.

fo r s ti mu lati o n . Other p e o p le hav e to ld me they u s e s i mi lar strate gi es an d hav e c ho s en men tal ad v i s ers fo r thei r o w n d ev elo p men t. I' v e had members fro m the p r es en t o r fro m the p as t o r fro m a fu tu re n o t y et a reali ty . fo r s en ti men tal reas o n s an d fo r i ns pi rati o n .SOFTWARE FOR YOUR BRAIN Your Virtual Board of Directors W hen i t c o mes to c han gi n g y o u r s ty le. I u s e my p ers o n al gro u p o f vi rtu al men to rs . Sak i . A u d rey H ep bu rn . s o y o u n eed thei r ad v i c e to d o s o . fo r w i t. is to c ho o s e yo u r o w n Di rec to rs bec aus e y ou ad mi re s o me as p ec t o f thei r s ty le an d y o u w an t to emu late tha t as p ec t. Mu s as hi . fo r p ro v o c ati o n . Po p e J o hn Pau l I. Qu een Is ab ella an d man y o thers w ho s e n ames I n eed n ' t men ti o n . G eo rg e Co s t an za. s eats o n my Vi rtu al B o ard hav e been held by Ci c ero . T o my Vi rtu al B o ard ( w hi c h i s happ y to meet i n my mi n d w hen ev er I w an t them to meet) I am free to ap p o i n t. an y o n e I c ho o s e. N as tas i a K i n sk i . an y p lac e. 129 Copyright Michael Hewitt-Gleeson © 2004 . at d i ffe ren t ti mes o v er the y ears . T hes e hav e been s o me o f my p ers o n al fav o u ri tes an d fro m w ho m I hav e rec ei v ed mu c h ad v i c e. the Pri n c e o f W ales .free o f c ha rge an d o n . F o r my o w n gu i d an c e.p aid Di rec to r. W . F i e ld s . F o r examp le. Os c ar W i ld e. fo r d res s .C. Chan gi n g i s eas i er i f y o u hav e a mo d el o r a p i c tu re o r a c o ac h . fo r d ec i s i o n. Appointing Your Directors T he p o in t.c all an y ti me. fo r en c o u ragemen t. I' v e had t hem fo r s p eec h c o ac hi n g. P ro fes s o r Geo r ge G allu p . A n to ni o Carlo s J o b i m. I c ho o s e bo ard memb ers fo r d i ffe ren t r eas o n s .mak i n g. as a no n . fo r c o mp as s i o n . Ri c hard Daw k i ns . i n y o u r o w n w ay . Maj o r T e rry H ay es D F C. A lber t E i ns tei n . s up p o rt an d gu i d an c e . my fa ther. my Vi rtu al B o ard o f Di rec to rs . F ra M arti n Lu ther. Dame E li zabeth Mu rd o c h. Y o u c an o p erate y o u r Vi rtu al B o ard al o n g the li n es o f a tho u ght exp eri men t .s o meo n e to gi v e y o u gu i d an c e. o f c o u rs e. i t i s v ery us efu l to hav e a c lear v i ew o f the c han ges y o u w i s h to mak e an d j us t ho w y o u ' d li k e to s ee y o u rs elf. my g ran d mo ther. fo r lo o k s . Pro fes s o r Ro ge r Sho rt F RS . B ri an F err y . J u li es Caes ar. J ean d e la Vale t. fo r c o n v ers ati o n .

i s a s k i ll o r s trategy that i s c en tral to the habi t o f qu ali ty . the c lev er brai n u s er i s o n e w ho alway s tri es to p o s i ti v ely u p grad e a s i tu ati o n fro m i ts c u rren t s t ate to a bet ter s tate . a bette r o u tc o me .c an . yo u c an si mp ly read a go o d bi o grap hy o f y ou r p o ten ti al s ty le d i rec to rs an d i f i t s ati s fi es y o u c an ap p oi n t them to y o u r bo ard . Qu ali ty i s gen era l exc e llen c e. a bet te r o p i ni o n . a bette r p o s s i bi li ty .w i th' atti tu d e. The Habit of Quality Qu ali ty i s better . In o the r w o rd s . It' s als o gr eat fu n to d o ! Q is for Quality W hen i t c o mes to the su b j ec t o f s ty le. the d eli berate p o li c y o f alw ay s bei n g c o n c ern ed w i th i mp ro v i n g the v alu e o f the s i tu ati o n the qu es t fo r qu ali ty .get. th at i s .aw ay . Qu ali ty i s a matter o f c ho i c e. Quality is Adding Value Qu ali ty i s i mp o rtan t. T he p oi n t is n o t w hether at an y p arti c u lar mo men t i n ti me y o u are s u c c ess fu l. a matt er o f s ty le. a better c ho i c e. On ly by u n d ers tan di n g the p ro c es s o f ad d i n g v alu e w i ll w e b e ab le to u n d ers tan d the k ey to p ro d u c tiv i ty an d s o lv e w hat ap p ear to be ' ec o n o mi c' p ro b lems . y o u are m ak i n g a d eli be rate effo rt to i mp ro v e the qu a li ty o f th e s i tu ati o n . a b ette r alte rn ati v e. T hat' s w hy CVST OB V S. W hat i s far mo re i mp o rt an t i s the o v era ll s ty le . the s w i tc h to a bett er w ay o f lo o k i n g at a s i tu ati o n . If y o u c an n o t fi n d a bet ter al tern ati v e i n a s i tu ati o n then y o u c an n o t ad d v alu e to the s i tu ati o n . Qu ali ty i s i mp ro v emen t. the qu ali ty o f the w ay i n w hi c h the i n fo rmati o n i s arran ged . Co n tras t thi s w i th the d u mb ' w hat ev er. “ Qu al i ty i s n o t an ac t” s ai d A ri s to tle " i t' s a habi t! " 130 Copyright Michael Hewitt-Gleeson © 2004 .I. a better v i ew .SOFTWARE FOR YOUR BRAIN If y o u w i s h. a better li fe . A s a c lev er bra i n u s er y ou ' re c o n c ern ed wi th ad d in g v alu e to the s i tu ati o n . a bett er atti tu d e. T he habi t o f qu ali ty is the habi t o f fi n di n g a better w ay .

H e fo u n d ed a s c ho o l fo r fu tu re s tates men . A s a teac her Co n fu c i u s w as alw ay s en c o u ragi n g hi s s tu d en ts to learn . H e ed i ted the c las si c s . H e s aw the need to be bo th a man o f thi n k in g an d a man o f ac ti o n .tzu o r gen t leman . Mas ter K ' u n g ( o r C o nf u c i u s as he has c o me to be k n o w n i n the W es t) d ev elo p ed p o s i ti v e memes o n ethi c s . Self X10 Co n fu c i us had an i n s ati able thi rs t f o r k n o w led ge o f an ti qu i ty . . A n d . W h at mo v ed hi m w as n o lu s t fo r p o w er b u t the w i ll to at tai n tru e mas tery . o p en an d n atu ral. mos t si gn i fi c an t o f all he i s c red i ted w i th b egi n n i n g Chi n a' s great exp lo s i o n o f thi n k i n g i n all i ts bread th an d p o ten ti ali ty .C onf u c i u s H i s n atu re s tri k es u s as s mi li n g. li v ed an o ther thi n k er K ' u ng F u T zu . In hi s s ay i n gs . H e w as a gre at m as ter o f CV S to B V S thi n k i n g.SOFTWARE FOR YOUR BRAIN A s w e hav e d i sc u ss ed earli er. th e c e lebrat ed Greek t hi n k er Plato li v ed i n an c i en t A then s aro u n d 2 50 0 y ears ago . b ehav i o u r an d relati o n s hi ps and d ev o ted his thi n k in g to fi n d in g bette r p o s s i bi li ti es in the w o rld . H e als o beli ev ed i n the i mp o rtan c e o f d ai ly trai n i n g an d p rac ti s e. i n an c i en t Chi n a. he rare ly u s ed n egati v e p ro hi b i ti o n s bu t p refer red to o ffer p o s i ti v e memes o n ho w to fi n d a B VS i f y o u w i s h to b e hav e as a c hu n . T he Mas ter s ai d: " Is i t n o t 131 Copyright Michael Hewitt-Gleeson © 2004 . A t a ro u n d the s ame ti me. H e w as a man o f the w o rld an d o f the s treet w ho w as d ri v en to fi n d w ay s to help i mp ro v e the hu man c o nd i ti o n . T hi s an ci en t Chi n es e mas ter s tarted o n e o f the w o rld ' s mo s t s u c c ess fu l sc ho o ls o f thi n k i n g an d his memes hav e s p rea d aro u n d the w o rld an d i n fec ted ev en mo re p eo p le than Plato ' s . I f y o u s eek ' s elf x10 ' then u n d ers tan d y o u r s tren gths an d d ev elo p them w i th p rac ti s e and mas tery . Bu t he w as n o abs trac t p hi lo s o p her. I do and I unde r s t and. I s ee a nd I bel ie v e . I h e ar and I for ge t .

Co n fu c i us c o u ld s ti ll mai n tai n a p o s i tiv e atti tu d e an d go o n learn i n g an d teac hi n g.SOFTWARE FOR YOUR BRAIN p leas an t to learn c o n ti n u ally an d then to p u t i t i n to p rac ti c e?" Regard l es s o f ho w the w o rld treated hi m. 132 Copyright Michael Hewitt-Gleeson © 2004 .

T hen i n 1611.s p eak in g p eo p le are n o t ev en aw are that the o ri gi n al lan gu a ges o f the B i ble are H ebrew ( O ld T es tamen t) an d Gr eek ( New T es tamen t) . It i s i n teres ti n g to n o te that man y Engli s h. A s i mi lar s i tu ati o n ap p li es to Co n fu ciu s w ho bec ame k n o w n to hi s fo llo w er s as ' T he Mas ter' . Co n fu c i u s is the ro man i s ed v ers i o n o f K ' u n g F u . as tw o of hi s to ry ' s mo s t famo u s teac hers . B o o k s alleged to be w ri tten by hi m ( B o o k o f Od es . i n the 2 0 th c en tu ry . le ft n o ac c o u n t o f hi s li fe o r his teac hin gs in hi s ow n hand . there hav e b een a w av e o f c o n temp o rary E n gli s h tr an s lati o n s li k e the N ew In tern ati o n al Ve rs i o n ( E v an geli c al) . w ho ev en tu ally bec ame k n o w n by hi s fo llo w ers as ' T he Lo rd ' . B o o k o f Ri tu al. Mo r e rec en tly .tzu w hi c h mean s Mas ter K u n g. W hat w e ar e le ft w i th to d ay a re t ho s e s ay i n gs o f J es u s that hav e been ed i ted an d tran s lated o v er the mi llen n i a by hi s d i s ci p les an d his di s ci p les ' d is c ip les s o w e c an o n ly mak e ed u c ated gu es s es ab o u t the ac c u rac y o f hi s o ri gi n al s ay in gs . Co n fu ci u s w ro te n o w ork s o f hi s o w n . H u n d red s o f y ears later they w er e ag ai n tran s lated i n to German by Marti n Lu ther. Y es hu a ( J es u s ) . Li k e J es u s . w hi c h he s p o k e i n A ramai c . Co n fu c i u s left n o w ri ti n gs o f hi s o w n an d s o w e als o hav e to rely o n the ac c o u n ts hand ed d o wn by later gen erati o n s o f hi s d i s ci p les . A n d agai n i n to the Do u ay Rhei ms v ers i o n an d i ts v ari ati o n s (Catho li c ) . hav e s o me thi n gs i n c o mmon . they w e re tr an s lated ag ai n in to the o ld Shak es p earean E n gli s h o f the K i n g J ames v ers i o n and i ts d esc en den ts ( Pro tes tan t) . Spri n g an d A u tu mn A nn als ) w ere ac tu ally o n ly ed i ted by hi m. E v en the A n alec ts o f Co n fu c i us w as w ri tten by a d i s ci p le o r d i s c ip les w ho 133 Copyright Michael Hewitt-Gleeson © 2004 . had to w ai t fo r man y y ears a fter hi s d eath to be w ri tten d o w n i n Greek an d Lati n .SOFTWARE FOR YOUR BRAIN B o th J es u s and Co n fu ci u s . H is s ay i n gs .

Co n fu c i us s tres s ed that the ru ler s ho u ld lead fro m the fro n t by s etti n g a go o d examp le to hi s p eo p le. fri en d an d fri en d . H e p lac ed n o i mp o rtan c e at a ll o n th e s p i ri t w o rld .." . T he c hu n . p hras e " Co n fu c i us s ay s . an d ru ler an d s u bj ec t. H e w as c on c ern ed abo u t the real w o rld an d the o bli gati o n s inheren t i n ' the fi v e r elati o n s hi p s ' betw een : father an d s o n . In ad d i ti o n to thes e s i mi lari ti es . In p arti c u lar. T h e Lo rd emp has i s ed the J u d aic trad i tio n o f ' T he F ather i n H eav en ' an d the ' li fe o f the s p i ri t' as qu o ted i n J es u s ' d yi ng w o rd s : " F ather. hu s ban d an d w i fe. T he Mas te r fo c u s ed o n man i n to d ay 's w o rld . there a re a ls o s o me i n teres ti n g d ifferen c es betw een thes e tw o great teac he rs . n o w famo u s .o p erati o n re n o r c o mp as s i o n . B y c o n tras t. T he Mas ter' s i d eal w as the c hu n . T hi s has bec ome k n o w n as T he Go ld en Ru le o r th e " Do to o the rs as y o u w i s h d o n e to y o u" p hi lo so p hy .tzu o r w hat W es tern e rs w o u ld c all ' the ge n tleman ' ..SOFTWARE FOR YOUR BRAIN w ro te d o w n a c o l lec ti o n o f T he Mas ter' s s ay i n gs w hi c h they began w i th the. A ltho u gh p o w er w as hered i tary i n Chi n a. T hi s is a v ery in teres ti n g p o li ti cal mo d el an d qui te mo d ern bec au s e the 134 Copyright Michael Hewitt-Gleeson © 2004 . the relati o n s hi p betw een man an d o the r men .tzu p rac ti s ed d ai ly to attai n exc ellen c e i n the fo llo w i n g n o ble me mes :      c hi h o r i n tegri ty i o r fai rn es s c hu ng o r lo y alty s hu o r c o . i n to y o u r han d s I c o mmen d my s p i ri t" . If a ru le r ex emp li fi ed thes e v i rtu es i n all o f hi s ' fi v e rel ati o n s hi p s' then hi s ru le w o u ld be a s u c c ess an d his p eo p le w ou ld be hap p y . o ld er bro the r an d y o un ger b ro th er.

T hey ru l ed the o t her th ree c las s es . befo re T he Mas ter . an d i f t he i n d i v id u al p rac ti s es thes e memes then thi s s p read s o u t i n a v as t w o rd . T hes e i d eals bec o me i n tern ali s ed . B ehav i ou r i s go v ern ed by a bo tto m. the fathe r. arti s an s an d p eas an ts .mou th n etw o rk to i n fec t the s tate as a w ho le.u p ap p ro ac h rather t han i mp o s ed by a to p .d ow n o n e.SOFTWARE FOR YOUR BRAIN relati o n s hi p s are p ers o n al on es n o t organ i s ati o n al o n es . T hro u gho u t hi s to ry fo rei gn v i s i to rs to the v as t Chi n es e s tate hav e n o ti c ed an d c o mmen ted o n i ts fami li al o r gan i s ati o n .o f. A fter Co n fu c i u s there w as a p arad i gm s hi ft to ethi c al ru le.by fo rc e.merc han ts . 135 Copyright Michael Hewitt-Gleeson © 2004 . It' s an o rg an i c mo d el an d s eems to hav e been v ery s u c c es s fu l. the s t ate w as ru led by fo rc e. In Chi n a. t he o ld e r bro ther an d the hu s ba n d . Y o u n g p eo p le bec o me i n fec ted w i th t hes e n o ble memes by i mi tati o n an d the go o d examp le s et by th e ru l er. T he s ame thr ee c las s es w ere n o w ru led by s c ho lars an d the C o n fu c i an ethi c s ho w ed that i n d eed th e p en c an be mi ghti er th an the s w o rd . Po w e r w as s ei zed b y w arri o rs w ho s tru ggl ed amo n g the ms elv es fo r s u p remac y .

i n to leran c e. the gen X er. In the c o n tex t o f w hat w e hav e b een exp lo ri n g abo u t i n fo rmati o n v i ru s es ( o r memes ) .o f. o f c o u rs e. Ou r o w n p arli amen tary behav i o u r. the i n terc han ge. Mars /Ven u s . an d RMC . the c o n n ec ti o n . B ehav i o u r i s go v ern ed les s f r o m exte rn al l aw s an d mo re f ro m i n t ern ali s ed c o n c ep ts o f " the gen tleman .ri ght. i s a regu larly telev i s ed examp le o f " I. RMC p lac es the emp has i s o n the i n terac ti o n .v i ru s es an d memes w e c an id en ti fy the fo llo w i n g Plato n i c an d Co n fu c i an memes: PT V . green i es " an d i d en ti fi c ati o n wi th bran d s and li fes ty les . arro gan c e an d p ers ec u tio n . i t has tu rn ed o u t that the bes t w ay to d o thi s i s by s ho w i n g o thers to be w ro n g.the Rel ati o n s hi p Meme o f Co n fu c i u s . T hi s fi ts i n w i th c o n temp o rary med i a.am.arew ro n g" i n ac ti o n . T o d emo n s trate tha t o n e i s ri ght. T hi s is no t w hat Plato i n ten d ed . i n thi s trad i ti o n .mo u th an d abo u t ho w c u ltu r es bec o me i n fec ted by i d ea. w hen on e better u n d ers tan d s the thi nk i n g s ty le o f a d ifferen t c u ltu re i t mak es i t easi er to ap p rec i ate the u n i qu e elemen ts o f o n e' s o w n . s o c i olo gy an d p hi lo s o p hy w here the ac c en t i s o n u nd ers tan d i n g the relati o n s hi p s an d d efi n in g the ro les . It i s i n teres ti n g to u n d ers tan d an d a p p rec i ate the d i ffe ren t thi n k i n g s trat egi es that hav e ev o lv ed o u t o f the Pla to T ru th V i ru s an d the Relati o n s hip Meme o f Co n fu c i us .an d. the y u p p i e. bas ed o n the W es tmi n s ter sy s tem. 136 Copyright Michael Hewitt-Gleeson © 2004 . In my exp eri en c e wi th teac hi n g thi n k i n g ac ro ss c u ltu res .d ri v en tren d s i n p sy c ho lo gy . o n bei n g ri ght. PTV and RMC PT V p lac es the emp has i s on hav in g the tru th.SOFTWARE FOR YOUR BRAIN A s w e hav e exp lo red in p rev i o us thi n k in g les s o ns . A s a resu lt o f PT V w e hav e s een the ri s e o f do gmati s m. bu t i s a c o n s equ en c e o f PT V. n eti qu ette.the Plato T ru th Vi ru s . W es tern tho u ght has been d o mi n ated by the Pla to n i c ethi c : the i mp o rtan c e o f T he T ru th . E as te rn tho u ght has been d o mi n ated by the Co n fu ci an ethic : the i mp o rtan c e o f T he Relati o n s hi p. abo u t ho w i d eas s p read by w o rd .y o u .

In to d ay ' s s hri n ki n g w o rld there i s an o v erlap o f PT V an d RMC as the c u ltu ral bo u n d ari es are b ec o mi n g mo re fu zzy w i th glo bali s ati o n . 137 Copyright Michael Hewitt-Gleeson © 2004 . It s eemed th at Chi n a fe lt th e A meri c an s d id n o t behav e w ell r ega rd i n g thei r lo s t p i lo t an d p ro to c o l req u i red an ap o lo g y . o n th e o the r h an d . the mai n d i fferen c e betw een the Co n fu c i an ethi c an d the Pla to n i c on e i s thi s :  the Co n fu c i an ethi c i s mo re c o n c ern ed w i th man n ers an d ap p ro p ri ate behav i o u r. It d o es n ' t matter s o mu c h w hether y o u ar e ' ri ght' o r ' w ro n g' as lo n g as y o u behav e w ell. If y o u a re ' ri gh t' the n that c an exc u s e y o u r behav i o u r bec au s e ' tru th' i s o n y ou r s i d e. No d o u bt thes e thi n gs are mo re c o mp li c ated than that bu t i t d o es help to get an o v erv i ew i f y o u c an . Y et the d i fferen c e s are s ti ll there an d the rec en t U S/Chi n a i n c i den t rega rd i n g the s p y p lan e i s a c lear examp le o f ho w the tw o c u ltu res hav e d i ff eren t v i ew s o f the s i tu ati o n . W hi le.SOFTWARE FOR YOUR BRAIN In s u mmary . A meri c a felt they w ere i n the ' ri ght' s o they d i d n o t n eed to ap o lo gi s e.  the Plato n i c ethi c i s c o nc ern ed wi th ' tru th' an d w hether y o u are i n the ' ri ght' o r n o t.

j u s ti c e a nd p e a ce i n the wo rld .  E Plu ri bu s U n u m etc etc . Mu tu al rec o gn i ti o n is the o bv i o u s reali s ati o n that w hat i s i mpo rtan t to me i s als o i mp o rtan t to y o u .SOFTWARE FOR YOUR BRAIN re c o g ni ti o n / n an i n s tan c e o f ac k n ow led gi n g the exi s ten c e. y o u ' ll d o the s ame fo r me.. 138 Copyright Michael Hewitt-Gleeson © 2004 . p lan ts an d ev en bac teri a p lay v ari o u s games o f c o o p erati o n an d mu tu al rec o gn i ti o n . v ali d i ty .  No man i s an i s land !  Y o u ' re n o t Ro bi n s on Cru s o e!  J o i n the c lu b!  W hat go es aro u n d c o mes aro u n d !  Li v e an d let li v e!  A ll fo r o n e an d o n e fo r all!  T i t fo r tat . o t her an i mals . W hat d o es i t all mean ? I t mean s I' ll ac k n o w led ge y o u r exi s ten c e an d the matc hi n g v ali d c lai ms that ari s e fro m y o u r exi s ten c e an d . c harac ter an d c lai ms o f an o ther ~ O xf o r d Eng li s h Di c t io na r y " W he rea s r ec o gnit io n o f the i nhe re nt d i g ni ty a nd o f the e q u a l a nd u na lie na b le ri g hts o f a ll m e m b e rs o f the hu m a n fa m i ly i s the fo u nd a ti o n o f fre e d o m .. T o mak e a li v i n g.. Mammal i n tel li gen c e i s n o t the o n ly o n e to d i s c o v er the s trat egi c ben efi ts o f mu tu al re c o g ni ti o n. . . s o let' s c o o p erate. . . i n retu rn . " --T hi s Preamble o f the U n i v ers al Dec l arati o n o f H u man Ri ghts w as ad o p ted by the U n i ted Nati o ns Gen eral A s s embly o n 10 Dec ember 1948 ..

K eepi n g to gether i s a p ro gres s . H i ndu Pro ve r b H elp y o u r bro ther' s bo at ac ro s s . R i c ha r d D a wk i ns Ni c e gu y s fi n is h fi rs t. J e s us T here w as a man go i n g fro m J eru s ale m d o w n to J eri c ho w hen he fell i n to the han d s 139 Copyright Michael Hewitt-Gleeson © 2004 . Zi g Zi g la r I beli ev e y o u c an get ev ery thi n g y o u w an t i n li fe i f y o u j u s t help en o u gh o the r p eo p le get w hat t hey w an t. C o nf u c i us H e w ho w i s hed to s ec u re the go o d o f o thers .SOFTWARE FOR YOUR BRAIN Mutual recognition Man y p eo p le hav e talk ed ab o u t the v alu e o f rec o gn i ti o n . o n e k n o w s fro m d ai ly li fe that o n e exi s ts fo r o the r p eo p le. an d l o ! y o u r o w n has reac hed the s ho re. It' s n o thi n g n ew . Ma rc u s Au re li us Men exi s t fo r the s ak e o f o n e an o ther. We s t e rn Pro ve r b Y o u s c ratc h my b ac k an d I' ll s c ratc h yo u rs . H ere a re s o me o f them: Se ne c a H e that d o es go o d to an o ther d o es go o d als o to hi ms elf. W o rki n g togethe r i s s u c c ess . A lbe rt Ei ns t e i n W i tho u t d eep reflec ti o n . H e nry F o r d Co mi n g to gether i s a begi n ni n g. has a lread y s ec u red hi s o w n .

he w en t o u t o f hi s w ay to av o i d hi m.s e lf : rec o gn i ti o n o f on e' s s elf. as are o ther c o mmo d i ti es . to s eek fres h an d b etter ar r an gemen ts o f i n fo rmati o n . R2 . If w e t reat rec o gn i ti o n as a c o mmo d ity . H e ho i s ted hi m o n to hi s o wn ani mal. an d o n my w ay back I' ll rei mbu rs e y o u fo r an y ext ra ex p en s e y ou hav e had . then i t c an be earn ed . to bu i ld a better i n d iv i du al w o rld i n w hi c h w e c an li v e. T he n ext d ay he to o k o u t tw o s i lv er c o i n s . an d w en t o ff leav i n g hi m h alf d ead . T hey s tri p p ed hi m. R2 . t rad ed . R1 .o t he rs: rec o gn i ti o n o f the s elv es o f o thers . " Lo o k after hi m.Self Recognition Rec o gn i ti o n o f o n e' s s elf i s a le gi ti mate rec o gn i ti o n o f the fac t o f o n e' s e xi s ten c e." R e c o g ni ti o n c an be a c o mmod i ty whi c h c an be o f v alu e to us all. H e w en t u p to hi m an d ban d aged hi s w o u n d s . and lo o k ed after hi m. No w by c o i n ci d en c e a p ri es t w as go i ng d o w n that ro ad . w hen he c au ght s i g ht o f hi m. R3 . the u n i qu e w ay i n w hi c h he o r s he s e lec ts an d arran g es i n fo rmati o n ac c o rd i n g to h i s o r her u n i q u e exp eri en c e. an d s ai d . Self. T her e are the three rec o gn i ti o n s : R1 .rec o gn i ti o n i n c lu d es the ri ght a n d w i lli n gn ess to c han ge the w ay w e lo o k at thi n gs . w hen a Lev i te c a me to the p lac e.s ys te m : rec o gn i ti on o f the s elv es o f s y s tems . bro u ght hi m to an i n n . he to o k o n e lo o k at hi m an d c ro s s ed the ro ad . beat hi m u p . p o u rin g o li v e o i l an d w i n e o n them. an d i n v es ted i n .SOFTWARE FOR YOUR BRAIN o f ro bbe rs .Other Recognition Valu i n g rec o gn i ti o n o f o n e' s s elf au to mati c ally c arri es w i th i t a v alu e fo r the 140 Copyright Michael Hewitt-Gleeson © 2004 . E ac h p ers o n rec o gn i s es the u n i qu e v iew that he o r s he has o f s i tu ati o n s . w hi c h he gav e to th e i n n k eep er. B u t thi s Samari tan w ho w as trav el li n g that w ay c ame to w he re he w as an d w as mo v ed to p i ty at the s i ght o f hi m. In the s ame w ay . an d a c reati v e i n teres t i n the qu ali ty o f o n e's exi s ten c e an d the p res erv ati o n o f o n e' s exi s tenc e.

System Recognition Rec o gn i ti o n o f the s y s tem mean s reali s i n g that. to he lp them b u i ld bet ter i n d i v i d u al w o rld s i n w hi c h they c an li v e better . R3 . T hi s i s n o t merely the i mp o s i ti o n o f o u r v i ew w i th the c lai m tha t s i n c e o u r v i ew i s " ri ght" fo r u s . i n T H E IR v i ew . i f w e are all to en j o y the maxi mu m rec o gn i ti o n as i n di v i duals . then eac h c an en j o y the rec o gn i ti o n of o n e p ers o n hi s o r her o w n s elf. thei r ri ght to li v e i n thei r o w n w o rld s . w hi c h i n tu rn mu lti p li es the rec o gn i ti o n w e c an enjo y fo r o u rs elv es . the freed o m o f c o mp eten c e.F i rs t. p rac ti c e. o f c o u rs e. It i s o n ly w i th the s tru c tu re o f th e br i d ge that w e en j o y the freed o m to c ro s s the rav i n e. Sy s tem rec o gn i ti o n means u nd ers tan d i n g the p arad o x o f s tru c tu re an d freed o m. thei r ri ght to a u n i qu e vi ew o f s i tu ati on s . i f ev ery i n d i v i d u al p ass enger d ec i d es to rec o gn i ti o n hi ms elf o r hers elf . c o n fi d en c e. as w e li v e i n o u rs . Li v e an d let li v e. Rec o gn i ti o n o f sy s tems mak es p o ss i ble rec o gn i ti o n o f o thers . to help t hem s eek fr es h an d bette r a rran g e men ts o f i n fo rmati o n .SOFTWARE FOR YOUR BRAIN rec o gn i ti o n o f the s elv es o f o thers . the f reed o m o f a hi gh er i n c o me that c o mes w i th the s tru c tu re o f ac q u i ri n g n ew an d mo re u s efu l s k i lls an d s trategi es . an d rep eti ti o n . an d p erfo rman c e that c o mes w i th the s tru c tu re o f d i s c ip li n e. E xamp le: Imagi n e the re a re ten p eo p le i n a s p ac es hi p hu rtli n g thro u gh s p ac e: R 1 . T hi s p arad o x als o me an s the freed o m o f p ro d u c ti v i ty that c o mes w i th an elec tro n i c s tru c tu re li k e the i n tern et . 141 Copyright Michael Hewitt-Gleeson © 2004 . then i t s ho u ld als o be " ri ght" fo r them. gi v e go es a lo n g w i th tak e. W e rec o gn i s e thei r rec i p ro c al ri gh ts . Rec o gn i ti o n o f o thers i s the v alu i n g an d ap p rec i ati on o f p lu rali ty a v ari ety o f o p i n i on s . thei r ri ght to th e w ay they s elec t an d arran ge i n fo rmati o n ac c o rd i n g to thei r u n i que exp eri en c e. Rec o gn i ti o n o f o thers i n c lu d es the r i ght an d w i lli n gn es s to help them c han ge the w ay they lo o k at thi n gs . o n balan c e.

E v ery bas i c hu man ri ght d raw s i ts au tho ri tati v e fo rc e fro m the n atu ral law . tha t i s . w hi c h i n c o n ferri n g the o n e i mp o s es the o ther. hap p i n ess . i f eac h p as s en ger d ec i d es to rec o gn i s e the s y s tem the n the s y s tem c an c o n ti n u e to p ro v id e s afety . i t' s i n all o u r i n teres ts to en c o u r age c o o p erati o n w herev e r w e c an fi n d i t.SOFTWARE FOR YOUR BRAIN R 2 . Pac em i n Terri s . Princely Recognition W hen it c o mes to the u n d ers tan d in g the c o n c ep t of rec o gn i ti o n an o ther c o n tro v ers i al examp le i s the P ri n c e o f W ales .T hi rd .Sec o n d . has emerged as o n e o f the au then ti c lead ers o f the New Mi llen n i u m. an d to all Men o f Go o d W i ll ' s ay i n g: " T he n atu ral ri ghts o f w hi c h W e hav e s o far b een s p eak i n g are i n extri c ab ly bo u n d u p w i th as man y d u ti es . c o o p erati o n . " T hu s . " H en c e. Sti ll. eac h c an en j o y the r ec o g n i ti o n o f ten p eo p le hi s o r her o w n P LU S that o f n i n e o thers . o f re c o gn i zi n g an d res p ec tin g that ri ght . w hi c h c o n fers i t an d attac hes to i t i ts res p ec ti v e d u ty . fo r examp le. T hes e ri ghts an d d u ti es d eri v e thei r o ri gi n . p ro gres s . all ap p ly i n g to o n e an d the s ame p ers o n . the ri ght to be free to s eek o u t the tru th .i mp o rtan c e o r s elf-w o rth fo r all o n bo ard . Papal Recognition Perhap s the mo s t w i d ely res p ec ted p o p e o f mo d ern ti mes w as J o hn XXII. he c o n s id ered the ri ghts an d d u ti es o f mu tu al rec o gn i ti o n to b e s o i mp o rtan t that he w ro te a le tter ' to the C lergy an d F ai thfu l o f the en ti re Catho li c W o rld . the d u ty to d ev o te o n es elf to an ev er d eep er an d w i d er s earc h fo r i t. o r o n ly half fu lfi l th em. t he d u ty to li v e i n a bec o mi n g f as hi o n . the ri g ht to li v e i n v o lv es the d u ty to p res erv e o n e's li fe. to c lai m o n e' s ri ghts an d i gno re o n e' s d u ti es . T he Pri n c e. the ri ght to a d ec en t s tan d ard o f li v i n g. Qu i te ap art fro m tho s e as p ec ts o f hi s li fe that s o o c c u py the atten ti o n o f the go s s i p 142 Copyright Michael Hewitt-Gleeson © 2004 . i t fo llo w s th at i n hu man s o c i ety o n e man ' s n atural ri gh t gi v es ri s e to a c o rres p o n d i n g d u ty in o ther men . In hi s mo s t famo u s En cy c li c al. thi s s p ac es hi p is reall y a c las si c s o ci al s ys tem. and a feeli n g o f s elf. thei r s u s ten an c e. i f ev e ry i n d i v id u al p as sen ger d ec i d es to gi v e rec o gn i ti o n o f t he o the r p as s en gers . w i th a tho u s an d y ears o f trad i ti o n b ehi n d hi m. the d u ty . i s li k e bu i ld i n g a ho u s e w i th on e han d an d teari n g i t d o w n w i th the o ther" . an d thei r i n d es tru c ti bi li ty fro m the n atu ral law . R 3 . So meti mes o u r lead ers are i n s pi ri n g examp les o f the 3 Rs and o ften they are n o t. " On c e thi s i s ad mi tted .

c en tenn i al c elebrati o n s . Si r Lau ren s has a d eep res p ec t fo r the bu s hmen o f So u thern A fri c a w ho li ve i n to tal harmo n y w i th the K alaha ri D es ert . arc hi tec tu re w i th a hu man sc ale.a b alan c e o f w ho len es s an d in terd ep en d enc e. H e w o rk s to en c o u rage p eo p le to d eman d a s ay i n w hat hap p ens to them by s tres s in g the i mp o rtan c e an d the ef fec ti v en es s o f s elf. An tho n y H o ld en i n his bo o k Charles li s ts hi s i n teres ts as Carl J u n g. altern ati v e med i c i n e. Recognition for Self Pri n c e Charles meets man y p eo p le i n c en tres o f u rban s qu alo r. hi s men to r Si r Lau ren s v an d er Po s t. ad v en tu rer an d p hi lo s o p her. d u ri n g Au s trali a' s 198 8 B i.help . d i v in g.free c o mmu n i ty w hi c h fu n c ti on s s mo o thly an d effec ti v ely " . Recognition for Others T he Pri n c e als o p ro mo tes the c ri t i c al n eed fo r INT E RDE PE N DE NCE . o rgan i c farm i n g. H e s t res s es . hi s ri ght to li v e i n c o n d i ti o n s i n w hi c h he c an tak e p ri d e as p art o f a c ari n g.k n o w n fo r hi s i n v o lv emen t in ac ti vi ti es li k e s teep lec has i n g.SOFTWARE FOR YOUR BRAIN med i a. h ad a grea t i mp ac t o n Charles an d w as go d father to hi s o ld es t s o n . u rb an regen era ti o n . p rej u d i c e. y ou th d ev elo p men t and wi ld li fe ( bo th an i mal an d p lan t) . T he bu s hman ' s s p i ri tu al beli efs are ba s ed o n a balan c e o f the i n d i v id u al w i th n atu re. the ri ghts o f the i n d i vi d u al. Pri n c e W i lli am. as fu n d amen t al to hi s o w n beli ef sy s tem. the Pri n c e 143 Copyright Michael Hewitt-Gleeson © 2004 . p arac hu ti n g a n d p o lo . In Sy d n ey . w i th the v i llage an d the t ri be . In 198 7 Si r L au ren s to o k Pri n c e Ch arles to c o mmu n e to ge ther w i th hi s bu s hman fri en d s and the Pri n c e d ev elo p ed a lov e fo r the bu s hmen an d fo r the w i ld ern es s and remo ten es s o f thei r l an d s c ap es . H e s eeks to emp ow er p eo ple to lead thei r o w n li v es the w ay they c o n s id er bes t fo r thems e lv es . H e i s a s tro n g beli ev er in the c o n c ep t o f trai n i n g. the Pri n c e has muc h mo re to o ffer u s . B etw een the m t hey amo u n t to a P ri n c ely B i ll o f H u m an Ri ghts bas ed o n Charles ' beli ef o f the i n n ate qu ali ti es o f the i n d i v i du al. w ri ti n g that they a re al l " p i ec es o f a gi an t j i gs aw w hi c h fi ts to gether as a c o hes i v e w o rld v i ew . U n i ted W o rld Co lleges . In thi s res p ec t. In ad d i ti on . p rac ti s i n g an d p ers o n al dev elo p men t an d has trai n ed an d s erv ed i n the Ro y al Nav y an d he i s als o w ell.

w ri t es " H i s emp has is o n c lo s en ess to the e arth an d a c o mmu n i on w i th the p lan t k i n gd o m has gi v en him a hard ro w to ho e w i th th e med i a . An ap p rop ri ate qu o tati o n i s o n e fro m Mac hi av elli ' s T he Pri n c e: ' there i s n o thi n g mo re di ffi c ult to tak e i n hand . mo re p eri lo u s to co n d u c t o r mo re u n c ertai n i n i ts s u cc es s than to tak e the lead i n the i n tro d u c tio n o f a n ew o rd er o f thi n gs ' . B u t the re ali ty i s that th e p u bli c i s begi n n i n g to li s ten to the marc hi n g s o n gs o f the Pri n c e' s s ec ret rev o lu ti o n . On e w o rri es a grea t d ea l abo u t o n e' s res p o n si bi li ti es an d every thi n g els e.' A lo o n agai n ! ' s n eered o n e tablo i d head li n e.SOFTWARE FOR YOUR BRAIN emp has i s ed hi s s u pp o rt fo r abo ri gi n es ' lan d ri ghts . s u i ci d al d i s res p ec t to the li fe s ys tems o f o u r p lan et .0 0 0 y ears . the P ri n c e i n terru p ted hi m w i th " tho s e are my s en ti men ts en ti rely " . 144 Copyright Michael Hewitt-Gleeson © 2004 .d iv ers i ty . T he p lan et i s i n c red i bly lu c ky to hav e Pri n c e Charles an d he d es erv es all the s u p p o rt an d lo v e that w e c an mu s ter" . the w ate r. the Pri n c e s p o k e s tro n gly . to h av e as balan c ed an ap p ro ac h as p o ss ible" . t ry i n g to d o the ri ght thi n g. Secret Revolution F ran c i s K in s man . Recognition for the System H e o ften lead s the w ay w hen i t c o mes to s p eak in g u p agai ns t the c razy . A gai n s t the p o llu ti o n o f the o c ean s ystems an d the d es erti fi c ati o n o f the rai n fo res ts an d thei r s p ec i es . a t a c o n feren c e o n CF Cs ( c hlo ro flu o ro c ar bo n s ) the Pri n c e i n s is ted to d elegates o n the n eed fo r thei r c o mp lete e li mi n ati o n an d c harged go v ern men ts w i th an u rgen t agen d a t o i n terv en e. W hen A u s trali an ac to r J ac k T ho mp s o n c o mmen ted that after 2 0 0 y ears A us trali an s are j u s t no w fin d in g o u t w hat abo ri gi n es hav e k n o w n fo r 40 . c o mmen ti n g i n Mi llen n i u m o n the Pri n c e' s ro le as a w o r ld lead e r o f the New A ge . In Lo n d o n i n 198 9. " i f w e c an s to p the s k y tu rn i n g i n to a mi c ro w av e o v en w e w i ll s ti ll fac e the p ro s p ec t o f li v i n g in a garbag e d u mp ' . On Balance Co mmen ti n g o n the p ers o n al c hall en ge o f hi s o w n u n i qu e p os i ti on o f gre at w eal th an d ti tle he has s ai d " I may hav e every thi n g I n eed materi al ly bu t there are o the r d i ffi c u lti es .the ai r. the lan d an d the bi o .

Humour is Clever H u m o u r als o embrac es exp lo r ati o n an d exp eri men t an d the w i lli n gn es s to c reat e " mi s tak es" an d to b e su rp ri s ed . to s ee them an d ap p rec i ate th e m w i tho u t n ec es s ari ly feeli n g the n ee d to ad o p t them as o n e' s o w n .s hap ed p egs i nto s qu are ho les .SOFTWARE FOR YOUR BRAIN Q. No t j u s t try i n g to mak e ev ery thi n g c o n fo rm. Y o u ' ll r emember w e d i s c u s s ed a few d ay s ag o that th e ' habi t o f ad d i n g v alu e' i s w hat Qu ali ty i s all abo u t. U n s elfi s hn es s rec o gn is es i n fin i te v ari ety o f ty p e as a d eli ghtfu l thi n g. s tarri n g has i ts ad d ed . Selfi s hn es s alw ays ai ms at un i fo rmi ty o f typ e. H u m o u r allo w s freed o m fro m a rro gan c e. ac c ep ts i t. Stars and Conformists H u m o u r (w i th u o r w i tho u t u) inc lu d es flexi bi li ty in the w ay w e c an lo o k at i n fo rmati o n . the hu mo u r o f c re ati v i ty . It als o en c o mp as s es the abi li ty to enj o y on es elf. In hu m o u r there i s the w i lli n gn es s to en j o y s eein g the OT H E R SIDE o f thi n gs . H u mo u r mean s s eei n g thi n gs in a d i fferen t w ay .ri gh te o u s n ess . ac qu i es c es i n i t. w e lo s e the bi gges t ad d ed . H o w man y Su rreali s ts d o es i t tak e to c han ge a li gh t bu lb? A . Os c ar W i ld e s u gges ted " Selfi s hn es s is n o t li vi n g as on e w is hes to li v e. s elf. by d oi n g thi s . as w ell as hu mi li ty . the w i lli n gn es s to s ee fres h p o i n ts o f v i ew . 145 Copyright Michael Hewitt-Gleeson © 2004 . A p p rec i ati n g the v alu e o f d i fferen c es . hy p o c ri sy . W hi le c o n fo rmi n g has i ts v alu e. i t i s as ki n g o thers to li v e as on e w is hes to li v e. an d the hu mo u r o f i n s i ght. en j oy s i t" . no t try i n g to fo rc e s tar. A b u tterfly ! H u m o u r in v o lv es the ap p rec i ati o n of o d d n es s .v alu e. T o d o thi s w e hav e to c u t o f the s tar bi ts an d o ften . an d fals e mo rali ty .v alu e that th e s tar s ha p e has to o ffer .

p ed an ti c. w ro te i n A n Es sa y o n Co m ed y that the " Co mi c Sp i ri t" i s li k e a s o c i al gu ard i an an gel to h elp u s w hen ev er men " w ax o u t o f p ro p o rti o n . w hen ev er i t s ees them s elf. o v erblo w n . T he go o d mo o d . Humour is Serious In 1918 . gi v en to ru n ri o t. li tera ry c ri ti c . F o r examp le: H e w as an o ld li o n. o n e o f my T V fav o u ri tes has alw ay s been tho s e v i gn et tes fro m Ca nd i d Ca m e ra . W hether o r n o t thi s i s tru e.bu lly i n g an d the bu lly i n g o f o th ers . the hu mo u r o f b alan c e an d to le ran c e.w i nk ed . bo mbas ti c al. p lo tti n g d emen ted ly . T he tro u b l e w as there w e re n o mo re o ld li o n s left to k i ll. 146 Copyright Michael Hewitt-Gleeson © 2004 .d ec ei v ed o r ho o d . w e' re n o t k n o w . Geo rge Mered i th .alls . s u rp ri s e an d lau ghter .k i ller. affec ted . p re ten ti o u s . th e hu mo u r o f p lu rali ty . T here' s th e hu mo u r o f w i s d o m. Surprise is Human H u mo u r i n v o lv es the ap p rec i ati o n o f s u rp ri s e. Go d k n o ws ! W hat i s tru e i s that w e' re n o t go d s . p lan n in g s ho rts i ghted ly . So . W e are hu man s an d w e ar e mo s t hu man w hen w e are s u rp ri s ed . " T he lo gi c al p attern o f the c reati v e p ro c es s i s the s ame i n all three c as es " s ay s K o es tler an d that la u ghter i s w hat fo llo w s w hen tw o i n c o mp ati ble o r i n c o n gru o u s frames o f refe ren c e ar e j o i n ed . hy p o c ri ti c al.SOFTWARE FOR YOUR BRAIN H u mo u r i s als o freed o m f ro m s el f. F o r thi s re as o n . H e/She c an n o t hav e a s en s e o f hu mo u r. the s o u nd o f lau ghte r. T hat' s w hy i t's s aid that Go d mu s tn ' t hav e a s en s e o f hu mo u r. c han c e an d v ari ety . v u ln erabi li ty . A rthu r K o es tle r i n T he A c t o f Cre a ti o n ( 196 4) c o mp ares th e c re ati v e i n s i ghts o f hu mo u r to be s i mi lar to th e i n s i ghts o f p o etry an d s c i enc e. T he en j o y men t o f su rp ri s e. go o d hu mo u r an d go o d heal th. T he argu men t go es that i f w e d efi n e a Go d as omn i s ci en t ( k n o ws ev ery thi n g) then that Go d c an n o t be s u rp ri s ed . I' v e n ev er fai led to lau gh hear ti ly an d n ev er fai led to s hed a tear at the w o n d erfu l mi x o f c lev e rn es s ." DH Mu n ro i n hi s A rg u m e nt o f La u g hte r ( 195 1) s ay s that d eli ght i n w hat i s n ew an d fres h an d a d es i re to es c ap e fro m bo red o m an d mo n o to n y are i mp o rtan t as p ec ts o f w hat i s mean t b y a s en s e o f hu mo u r.i t.

T hat 147 Copyright Michael Hewitt-Gleeson © 2004 . Co gn i ti v e s c i en tis ts li k e Pi aget an d C ho ms k y p ay a lo t o f at ten ti o n to the s u bj ec t o f hu mo u r an d thei r fi n d i n gs are c o n tr i bu ti n g bo th to o u r u n d ers tan d i n g o f hu man lan gu age an d hu man behav i o u r. A n d als o . F ather C an n i bal: So rry I' m late . T he tro u ble w as there w ere fi fty o f them i n the c lu b . A s hu mo u r i s s o u n i qu ely a hu man p hen o men o n . the s i mi lari ti es betw een the s tru c tu re o f hu mo u r an d the s tru c tu re o f s c i en ti fi c break thro u ghs has als o been o bs erv ed ( T ho mas K u hn i n Stru c tu re o f Sc i en ti fi c Rev o lu ti o ns 1970 ) . the mo re we u n d ers tan d abo u t it the mo re we u n d ers tan d thi n gs li k e CONT RA DICT IONS an d PA RA DOX E S an d hu man thi n ki n g in gen eral. this is now! W hen I thi n k o f c han ge i n thi s w ay I' m o ften remi n d ed o f the T W T T IN p hr as e . A p ri s on er i s p lay in g c ard s w i th hi s gu ard s . Chan ge c an b e su d d en an d c atac ly s mi c li k e the K o be earthqu ak e o r s lo w and u n n o tic eable li k e a fri en d ' s w ei ght lo s s p ro gram. i n p hy s ic s and s c i en c e. i n teres t in hu mo u r is d ev elo p i n g amo n g mathemati c i an s w ho s ee c o n n ec tio n s betw een p u re mathemati c s an d c atas tro p he theo ry an d the p attern s o f hu mo u r. T hey s ay the o n ly thi n g tha t d o es n ' t c han ge i s c han ge i ts elf. o r. B u t c han ge i s c han ge an d s o meti mes thi n gs may n ev er b e the s ame agai n .. hav e I mi s s ed d in n er? Mo ther C an n i bal: Y es . The Humour of Change So meti mes thi n gs c han ge. On d i sc o v eri n g that he' s b een c heati n g they k i c k hi m o u t o f j ai l.. A n ac c o u n t o f thi s is p res en ted i n J o hn A llen Pau lo s ' Ma the m a ti c s a nd H u m o u r ( 198 0 ) . That was then . o r. ev ery b o d y ' s eaten .SOFTWARE FOR YOUR BRAIN s o he s tarted k i llin g y o un g li o ns wi th a c lu b. Rec en tly .

I w as hav i n g lu n c h w i th a c o u p le o f s c i en tis ts ... A t that ti me.eati n g do g n ev er ate an o ther av o c ad o . Thi s led to a d i s c u ss i on ab o u t s u d d en i ns i ghts li k e the A ha! p hen o men o n an d then .SOFTWARE FOR YOUR BRAIN W as T hen . ho w ev er. T he o ther w as Mu rray Ge ll.p o w ered fli g ht ac ro s s the E n gli s h Ch an n el. B u t bei n g the s c i en ti s t that he i s . as a c lev e r n ec k to p u s er. The Scientist's Dogs A b o u t ten y ears ago i n Pas ad en a. H e t ri e d a n u mber o f thi n gs bu t to n o av ai l. at ho me . i n ev i tably . T hen he had an i d ea .. at s c ho o l. t he o ther d o berman d i d n ' t c are fo r the av o c ad o s at all .Man w ho w o n a No bel Pr i ze fo r hi s d i s c o v ery o f the qu ark . Cali fo rn i a. i n a p rac t i c al w ay . ho w i s all thi s he lp fu l to y o u .an d o f the hu mo u r that o ften ac c o mp ani es this k in d o f c han ge i n c i rc u ms tan c es . the o t her d o g n o w began to eat all the av o c ad o es . On e w as Pau l Mac Cread y . w ho i n v en ted the Go s s amer A lbatro s s w hi c h w o n the p ri ze fo r man . Mu rray Ge ll. Mu rray had tw o Do be rman s an d an av o c ad o p ear tree. he then s p rin k led c ay en n e p ep p er on all th e av o c ad o es that h ad fal len o n the gro u n d to t eac h the d o g a le s s o n that av o c ad o es are fo r hu man s w ho are s m arte r than d o gs . W e c ame to d i sc u ss the ro le that c rea ti v i ty p lays in sc i en ti fic d is c o v ery . mo re o r l es s . to the s u bj ec t o f hu mo u r . Mu rray ' s p ro blem w as to s to p the fi rs t d o g fro m eati n g hi s av o c ad o s .. an y w ay . i n s p ort. tri u mp han tly . T he av o c ad o . he d i d n ' t gi v e u p . O n e o f the d o berman s li k ed to eat the av o c ad o s w hen they fell fro m the t ree . So . to d ay ? Pro d u c ti v i ty ! W hether y o u ' re i n the fac to ry . T he c han ge i n ci rc u ms tan c es w o rk ed. H e li k ed them n o w that they w er e lac ed w i th c ay en n e p ep p er! Productivity is Fun B u t.Man be gan to lau gh an d then h e t o ld u s hi s d o g s to ry . the d o g w o u ld n ' t to u c h i t. i n the lab o rato ry o r o n the s to c k mark e t the s tru c tu r e o f hu mo u r i s i d en ti c al to the 148 Copyright Michael Hewitt-Gleeson © 2004 . T hi s Is No w ! . A ha! Mu rray s p ri n k led c ay en n e p ep p er o n an av o c ad o to s ee i f the d o g w o u ld s ti ll eat i t.

. CVS T O B VS. QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH QRH 149 Copyright Michael Hewitt-Gleeson © 2004 .. QR H . H o w w o u ld o n e d es c ri be the c u ltu re o f a c lev er c o mp an y ? . the balan c e betw e en the v i rtu es o f Qu a li t y. ri s k . QR H . A b o v e all.SOFTWARE FOR YOUR BRAIN s tru c tu re o f qu an tu m leap s . p arad i gm s hi fts . R e c o g ni ti o n a nd H u m ou r. QR H . c han ges o f mi n d . fai li n g an d layi n g. .. F alli n g behi n d . learn i n g an d the c o n tin u al s earc h fo r a B VS. If a c o mp an y c an n o t learn to es c ap e f ro m i ts o w n exp eri en c e then i t' s s tu ck w i th i t. that w i ll help y o u d ev elo p y o u r n eck to p to i ts fu ller p o ten ti al. QR H Sty lew are i s an o ther mi n d to o l. i f i t bec o mes a habi t o f thi n k i n g. Cognetics Style H o w w o u ld o n e d es c ri be the s ty le o f a c lev er brai n u s er? . PT V c an ' t c o p e w i th QR H . T hi s i s w hat i s mean t b y QR H . H o w w o u ld o n e d es c ri be the en v i ro nmen t o f a c lev er fami ly ? . . It mu s t hav e a c u ltu re that en c o u rages s u rp ri s e. the Clev e r Co mp an y mu s t hav e a s en s e o f hu mo u r. Mo v i n g ahead w i th leap s o f p ro d u c ti v i ty i s fu n to d o . QR H .. Oh! an d by the w ay .. T here' s ei ther mo v i n g ahead o r falli n g behi n d . . H o w w o u ld o n e d es c ri be the p o li c i es o f a c lev er c o u n try ? . i n n o v ati on .o ff p eo p le is n o fu n at all. exp eri men t ati o n .tak in g w i th thei r s u bs equ en t ri s e i n p ro d u c ti vi ty .

I thi n k i t is w hat I hav e c alled . w an ts a qu i c k fi x. Pra c t i ce . 150 Copyright Michael Hewitt-Gleeson © 2004 .Re p e ti t i o n.R e he a r s a l. If there r eally i s a gen u i n e ans w er to s u c h a q u es ti on . a s ec ret p as s age. If there really i s a s ec ret p as s age.R ehe a rs a l. A p attern i s s o methi n g that i s rep eated mo re o ften than ran d o m c hanc e.SOFTWARE FOR YOUR BRAIN PRR Personal Trainer PRACTICE REPETITION REHEARSAL PRACTICE REPETITION REHEARSAL PRACTICE REPETITION REHEARSAL PRACTICE REPETITION REHEARSAL PRACTICE REPETITION REHEARSAL PRACTICE REPETITION REHEARSAL PRACTICE REPETITION REHEARSAL PRACTICE REPETITION REHEARSAL PRACTICE REPETITION REHEARSAL PRACTICE REPETITION REHEARSAL PRACTICE REPETITION REHEARSAL In my bus in es s I o ften get as k ed i n med i a i n terv i ew s an d s emin ars qu es ti o n s li k e.c u t. " W hat i s the u lti mate s tra tegy fo r s u c c ess ? " E v ery o n e. T hi s is s u c h an i mp o rtan t s trategy fo r y o u r p ers on al s uc c es s that w e w i ll d ev o te thi s w ho le les s o n to i t. u n d ers tan d ably . a s ho rt.c u t.PR R w hi c h s tan d s fo r Pra c t ic e . T o d ev elo p n ew p attern s o f thi n ki n g y ou r brai n n eed s r e pe t it io n to bu i ld the n ew p attern .R ep e t it i o n. If the re rea lly i s a s ho rt.

a s uc c es s fu l bu s in ess thi n k er. y ou rs elf. Y o u' v e g o t to b e o u t i n fro nt o f c ro wd s . Pe rhap s w e are n o w i n the Ne w A ge o f Chi v alry ! Peo p le a ro u n d the w o rld a re a tten d i n g s emi n ars . o n e mus t s tud y an d learn the c o nc ep ts an d s trategi es o f the o rd ers o f c hi v alry . ne v e r c ha ng i ng yo u r m e ss a ge no m a tte r ho w m u c h i t b o re s yo u .bec ame the o ri gi n al c o n c ep ts o f c hi valry an d k n i ghtho o d . The New Age of Chivalry A ll the o ri gi n al c ru s ad i n g o rd ers o f k n i ghts hav e been exti n c t fo r 2 0 0 y ears s i n c e Nap o leo n d ro v e the las t o f them o u t o f Malta i n 1798 . T he n o ti o n s o f exc ellen c e an d quali ty . W hen o n e i s a s eri o us s tud en t o f the hi s to ry an d s trategi es o f trai n i n g an d p ers o n al d ev elo p men t. w hen he w as Chai rman o f Gen eral E lec tri c u s ed to s ay . T hi s gav e c hi v alry i ts p ecu li ar qu ali ty w hi c h has en d u red fo r 90 0 y ears .SOFTWARE FOR YOUR BRAIN J ac k W elc h. ar e o n e o f them. No w a ho rs eman w as mu c h s u rer i n the s ad d le and s o the c av alry c harge agai n s t a w all o f i n fan try b ec ame p o s s i ble. d o i n g thi s s elf.o f d ev elo p i n g o n e's i d eals an d p hy si c al p ro w es s thro u gh to u rn amen ts an d p rac ti c e an d o f o fferi n g o n e' s s erv i c e to o thers .help trai n i n g. read i n g bo o k s . Training and Service T he n o b le p ri n c ip les . Y o u . bu y in g tap es .s ep arated the o rd ers o f k n i ghtho o d fro m thei r mi li ta ry p red ec es s o rs . re p e a ti ng yo u rse lf o v e r a nd o v e r a ga i n. T hi s red u c ed i n fan try to the ro le o f s u pp o rt tro o p s an d atten ti o n b ec ame fo c u s ed o n the ho rs eman o r c av ali er o r k n i ght ( German ) an d hi s sp ec i al i nd i vi d u al trai n i n g an d p ers on al d ev elo p men t. 151 Copyright Michael Hewitt-Gleeson © 2004 . B u t to d ay w e s ee a bi g retu rn to the i d eals o f t rai n i n g an d s erv ic e. The Stirrup It w as the i n v en ti on o f the s ti rru p in the n in th c en tu ry that led to the i d ea o f the k n i ght. Man y p eo p le are n o t aw are o f the fa c t that th e o ri gi n al c o n c ep t o f " s elf. atten d i n g trai n i n g c ou rs es . gy ms an d s o o n at a rate that w o u ld mak e th e an c i ent k n i ghts green w i th en v y .o f trai n in g and s erv i c e .help " an d " i nd i v id u al p ers o n al d ev elo p men t" w as i n v en ted by the early o rd ers o f k n i g htho o d .

R e p e t i t io n alw a y s w o rk s . p ra c t i ce alw ay s w o rk s . i n a hi ghly emo ti o n al s i tu ati on li k e an 152 Copyright Michael Hewitt-Gleeson © 2004 . they hav e th e elemen t o f s u rp ri s e. o f c o u rs e. A c t u ally . A n d the bo tto m li n e i s p rac ti c e. R e h e a rs a ls alw ay s w o rk . In J u n gle W arfare. th e U n i ted States an d aro u n d the w o rld fo r p eo p le to help thems elv es an d to help eac h o ther. T hey ' re lu c k y . o n e o f the thi n gs s o ld i ers mu s t learn i s w hat to d o i n the ev en t o f an ambu s h. Y o u try n o t to get i n to that k i n d o f s i tu ati o n . remembe r thi s : s emin ars d on ' t w o rk ! B o o ks d on ' t w o rk o n an y s u bjec t u n les s y o u p rac ti s e! On the o the r han d . bec au s e o n the o ther s i d e o f the ambu s h. bu t a ll that d o es i s to k eep y o u c learly i n the li n e o f fi re . The Ultimate Strategy is PRR! T here i s n o d ou bt i n my mi n d w hats oev er. A u s trali a ' s J u n gle T rai n i n g Cen tre at Can u n gra i n Qu een s lan d w as c on s id ered o n e o f the bes t i n the w o rld . No w . fi rs t . li es s afety ( an d y o u ev en get a chan c e to hav e a go a t the o t her gu y s ) .SOFTWARE FOR YOUR BRAIN A ll o f thi s go es to s ho w th at th ere i s a bi g tr en d i n A us trali a. p rac ti c e. ti red . tha t the u lti mate s t rate gy fo r s u c c es s i n an y area i s Prac ti c e. w hat i s the n atu ral thi n g to d o ? Natu rally y o u w i ll ten d to ru n the o p p o si te w ay . Imagi n e tha t y o u are go i n g alo n g a j u n gle p ath n early bac k at b as e c amp . B u t.Rehears al o r PRR. as n ev er befo re i n hi s to ry . Su d d en ly y o u run in to an A MB U SH ! ! Sup p o s e the ambu s h is on y o u r left . c ertai n y o u are s afe. th e bes t thi n g to d o i s to tu rn left to f ac e them an d w alk s trai ght i n to t he ambu s h.Rep eti ti o n . So that' s w hat mi li tary t rai n ers teac h: w hen a gro u p ru n s in to an ambu sh c o mi n g fro m the lef t. Jungle Warfare Du ri n g the Vi etn am er a. So . an ambu s h rea lly i s the w o rs t s i tu ati o n y o u c o u ld be in . p rac ti c e. bu t w hat i f y o u d o ? Opposite Way W ell. It ' s to tally u n exp ec ted an d the n atu ral p attern s o f behav i o u r are n o t u s efu l . the l ead man i s s u p p os ed to y ell " A MB U SH LE F T ! !" an d then ev ery o n e i s s up p os ed to tu rn left an d attac k .

Do i n g tak es s k i ll. T here' s a hu ge d i fferen c e betw een k n o w i n g an d d o i ng. Y o u c o u ld p ro bably p as s a w ri tten exam i n that ri ght n o w ! Y o u c ou ld p ro bably ev en teac h i t to s o mebo d y els e! B u t to ac tu ally DO i t y o u rs elf i s an o ther m atte r. y o u d o n ' t w an t to hav e to ej ec t fro m an ai rp lan e. y o u d o n ' t hav e an y ti me to thin k i t o v er. W i th p rac ti s e. w hen s o methi n g o r s o meo n e tri gge rs the p attern w i th the c o mman d .SOFTWARE FOR YOUR BRAIN amb u s h. T hen . W hat that d o es is to d eto n ate a bo mb u n d er y o u r s eat w hi c h exp lo d es an d p u s hes y o u thro u gh the c an o p y o f the p lan e. No . T hat' s all y o u hav e to d o ! E v ery thi n g els e hap p ens au to mati c ally . an d s ki ll c o mes w i th trai n i n g. A gai n . Knowing Versus Doing It' s an o ther c as e w here there' s all th e d i fferen c e i n the w o rld betw een k no w i n g and d o i n g. p rac ti s e." Y o u hav e to ej ec t i mmed i ately ! Y ou hav e to go fi rs t befo re the fro n t s eat p i lo t d o es bec aus e i f he go es fi rs t. bu t w hen i t' s n ec es s ary there i s n o o ther c ho i c e. i t' s d i ffi c u lt to d o that j u s t bec au s e s o meo n e y ells o u t "A MB U SH LE F T ! !" Y o u k n ow y o u' re s u pp o s ed to tu rn left an d w alk s trai ght i n to i t. If s o methi n g go es w ro n g an d y o u get the c o mman d " E JE CT ! E JE CT ! E JE CT ! " . i t' s s i mp le to k n o w bu t d i ffi cu lt to DO. Y o u mu s t k n o w that w hen y ou get that c o mman d y o u A RE go i n g to reac h u p an d d o w hat' s c alled fo r. p rac ti s e o v er an d o v er agai n y o u can d o i t. at tha t mo men t y o u s i mp ly reac h u p an d d o i t. I w as tau g ht to ej ec t f ro m a p lan e. 153 Copyright Michael Hewitt-Gleeson © 2004 . bu t the w ay I w as tau gh t o n th e Maac hi J et w as thi s : y o u j u s t reac h u p an d p u ll d o w n tw o li ttle y ello w an d blac k s tri p ed han d les . A gai n . i n the RA A F . the exp lo s i o n o f hi s s eat w i ll k i ll y o u . " T his c o u ld n ' t be hap p eni n g to me. Y o u c an ' t w ai t to thi n k . i t w i ll tri gger y o u r bei n g able to ac tu ally DO i t . " E J E CT! " . Of c o u rs e i t' s the les s er o f tw o ev i ls . No t v ery p leas an t. T here a re mu c h mo re mo d ern s y s tems n o w . Royal Australian Air Force A t o n e ti me.

w ho i s bo u n d to su c c eed in the gre ates t d egr ee. an d c o n c en trati n g hi s tho u ghts u p o n i t. W hen y o u u s e the PRR n ec k to p s o ftw are y o u alw ay s i mp ro v e.SOFTWARE FOR YOUR BRAIN In a p atte rn i n g s y s tem." ~ A le xa nde r Gra ha m B e ll PRR i s li k e y o u r o w n p ers o n al trai n er.p ro gres s i v ely able to g ras p an y theme o r s i tu ati o n p ers ev eri n g i n w hat he k n o w s to be prac ti c al. w i th hi s mind bec o mi n g w i d er an d w i d er . W hat n ew i n s i ghts are y o u d ev elo p i n g o n the s u bj ec t o f PRR? Do y o u u nd ers tan d the s trategi c r elati o n s hi p betw een PRR an d s ki ll d ev elo p men t. " T he mo s t s u c c ess fu l p eo p le i n the en d are tho s e w ho s e s u c c es s is the res u lt o f s tead y ac c reti o n . It is the o n e w ho carefu lly ad v an c es s tep by s tep . PRR i s the u l ti mat e s trat egy fo r bu i ld i n g the d eep exec u ti v e p att ern s that y o u c ho o s e to o v er ri d e th e w eak e r o n es . 154 Copyright Michael Hewitt-Gleeson © 2004 . li k e y o u r bi o lo gi c al n ec k to p .

W e k n o w that all ac ti o n s hav e c o n s equ enc es an d s o w e c an man i p ulate o u r behav i o u r to try an d ac hi ev e the s ati s fac to ry o u tc o me.. T he r eas o n w e thi n k an d then d o s o methi n g i s bec au s e o u r ac ti o n has c o n s equ enc es an d w e hav e d ec i d ed w e w an t tho s e c on s eq u en c es . So w a ha b i t .i n.SOFTWARE FOR YOUR BRAIN So w a n a c t . as a res u lt. A baby c ri es bec au s e i t k n o w s i ts c ry i n g w i ll bri n g th e at ten ti o n o f a p aren t.563 . So w a c ha ra c te r . A n d w e d o w an t res ults ! Results as Consequences On e mean i n g o f ' res u lt' i s c o n s equ en c e o r o u tc o me o f s o met hi n g. tha t t hi n k in g i s the qu i c k es t an d bes t w ay to get s u p eri o r res u lts . o r may b e j u s t to a s s ert a d eg ree o f i n d ep en d enc e fro m a p aren t' s au tho ri ty .s ky ac ti v i ty fo r tho s e w ho hav e n o thi n g better to d o . re a p a de s ti ny. 155 Copyright Michael Hewitt-Gleeson © 2004 . Dr E ri c B i ens to c k w as the fi rs t Chi ef In s tru c to r o f the Sc ho o l o f T hi n ki ng i n New Y o rk i n 198 1 an d i s Vi c e P ri n c i p al SOT to d ay . H i s w o rk .. A y o u n g teen ager s tarts to s mo k es c i garettes bec au s e he o r s he ho p es .the. re a p a ha b i t. F o r examp le . Results as Scores A n o ther mean i n g o f ' r es u lt' i s as a s c o re.. w e re ad i n the p ap er: " T he res u lt o f y es terd ay ' s T V t eletho n fo r A IDS res ea rc h w as $3 . Po li ti c i an s mak es p ro mis es bec au s e they w an t y o u r v o te... It mi ght b e a qu an ti ty o r a fo rmu la o btai n ed b y s o me c alc u lati o ns o r a meas u remen t. to lo o k o ld e r. Rath er . o r p erhap s to fi t i n w i th fri en d s . as a d ear fri en d an d c lo s e c o lleagu e . re a p a c ha ra c te r. In the 8 0 s E ri c w ro te a bo o k c alled T hi nki ng fo r Re s u lts an d the mai n po i n t abo u t hi s b o o k w as that thi n k i n g is n o t j u st a p i e.. w as c ri ti c al i n help i n g u s to get ' thi n k i n g' i n to the U S s c ho o ls .8 92 an d s u rp as s ed las t y ear' s res u lt" . the res u lt w e w an t .

How To Get Results So meo n e o n c e s ai d that y o u c an n o t sc o re u n ti l y ou kn o w w here the go al po s ts are. p hi lo s o p hy .SOFTWARE FOR YOUR BRAIN A c o mp an y' s qu arterly s ales fi gu res . E arl Ni ghti n gale . fo r examp le. th e r e s u lts o f a Gallu p Po ll o r o f an el ec ti o n are a ll examp les o f the w ay w e u s e res u lts a s a s c o re. Is n ' t thi s o d d ? Do es n ' t thi s s eem a c o n trad i c ti o n ? W hat d o w e fo c u s o n if w e d o n ' t fo c u s o n the res u lts ? T he an s w er i s thi s : F o c us o n the PROCE SS that l ead s to the res u lts . i t w o u ld be thi s : " Fi n d ou t w hat i t i s y ou w an t. p u n c hes . In fac t. w hi c h i s getti n g the c u s to mer' s atten ti o n . reli gi o n s .. an d Dr . s tro k e s . p en alti es . N o rman Vi n c en t Peale. an d th at h e' d had t he o p p o rtu n i ty o f w o rk i n g w i th many lead in g teac her s in the U ni ted States li k e Dale Carn egi e. then d o w hat i s n ec es s ary to get i t. the mo s t o bv i o u s us e o f res u lts fo r s c o ri n g i s i n s p o rts . g et the o rd er. i n bu si n ess . m an y s ales man agemen ts hav e k ep t thei r s ales p e o p le at a lo w p erfo r man c e lev el b ec au s e o f the i r p reo c c u p ati o n w i th res u lts . tr ai n i n g etc . k eep i n g i t an d mak in g the c u s to mer hap p y . p o i n t sc o res . k i c k s . ti me s c o res . las t p lac e . F o o tball res u lts . c en ti metres an d p ho to fi ni s hes are d i fferen t w ay s o f meas u ri n g res u lts fo r k eep i n g s c o re. the d ai ly s to c k mark et r es u lts . o f ten d i s trac ts them fro m fo c u s in g o n the p ro c es s o f s elli n g. w e c o me to a k i n d o f p ara d o x i n thi s di s cu s si o n o f res u lts . rac i n g res u lts . H e w en t o n to s ay that i f he w ere a s k ed to bo i l i t all d o w n in to o n e p rin c ip le. H e o n c e to ld me that fo r o v er 2 5 y ears he had been a s tu d en t o f psy c ho lo gy . i t' s better NOT to fo c u s o n them. fo c u si n g o n the res u lt an d try i n g to c lo s e the s ale. c lo s e ev ery d eal. F red H erman ." Process. o ft en at the an n o y anc e o f the c u s to mer. F ran k B ett ger . T hei r p erc ei v ed n eed to get ev ery s ale. Not Result H ere n o w . has gi v en the w ho le s elli n g p ro fes s i o n su ch a p o o r 156 Copyright Michael Hewitt-Gleeson © 2004 . W hen ev er w e w an t res u lts . In b u s i n es s . Of c o u rs e. fi rs t p lac e . My late fri en d an d men to r. mo ti v ati o n . metres . ( au tho r w i th E arl Ni ghti n gale o f K ISS: K eep It Si mp le S ales man ) u s ed to t alk abo u t s et ti n g o bj ec ti v es i n o rd er to r eac h them.

p rac ti s i n g the p ro c es s o f j u ggli ng. T he p ro c es s o f getti n g res u lt s i s to p rac ti s e the s k i ll that lead s to res u lts . reh ears al ) . M ere ly w an ti n g to j u ggle i s n o t en o u gh. W hen y o u i n creas e th e s k i ll. the s k i ll o f i mp ro v in g s i tu ati on s .s etti n g i n the w o rld i s mean i n gles s talk w i tho u t abi li ty an d s k ill. y o u i nc reas e the res u lts . If y o u i nc reas e p rac ti c e o f the s k i ll. p leas e! ) . ev e ry ti me. y o u i n c reas e the s k i ll. T hi s i s the mo s t c lev er tri c k y o u c an learn fro m thi s trai n i n g. E xh o rtati o n i s a w as te o f ti me .. and the s k i ll o f getti n g res u lts . T here i s n o w ay y ou c an fai l. w i tho u t fai l . w i th the ad d i ti o n o f tr ai n i n g ( PRR ..p rac ti c e. It i s als o a s hi ft i n atten ti o n fro m res u lts to the p ro c es s o f ge tti n g r es u lts . A re y o u read y ? ( T ru mp et fan fare an d bi g d ru m ro ll. p rac ti s in g the p ro c es s o f j u ggli n g alw ay s lead s to res u lts .. T he wi s e man ager k n o w s y o u get res u lts by man agin g the ac ti v i ty that p ro d u c es res u lts . rep eti ti o n . Say i n g to s o meo n e.. Y o u man age the p ro c es s . there i s n o mystery to the fac t that y o u w i ll au to mati c ally get res u lts .SOFTWARE FOR YOUR BRAIN rep u tati o n that man y c u s to mers ac tu ally tre at s ales p eo p le w i th a c e rtai n amo u n t o f s u s pi c io n . . A n y o n e c an learn to j u ggle th ree balls w i th abo u t tw o ho u rs o f p rac ti s i n g . W an ti n g res u lts i s n o t en o u gh. Managing For Results No man ager c an ev er man age res u lts by man agi n g res u lts . “ Y o u ' v e go t to j u ggle! ” . I f y o u p rac ti c e the p ro c es s . is ti res o me an d n ev er w o rk s . B u t. E xp ec tin g res u lts do es n o t c on s ti tu te man agemen t o r lead ers hi p . In thi s trai n i n g y o u ' v e s een that c o g n eti c s i s the s k i ll o f c han gi n g CVSs i n to B VSs . w i th s k i ll.. Da d ah! 157 Copyright Michael Hewitt-Gleeson © 2004 . c av eat emp to r! Process Equals Results Res u lts are s i mp ly the en d p ro d u c t o f a p ro c es s i n p erfo rman c e! Res u lts are w ha t y o u get w hen y o u d o c ertai n thi n gs . A ll the go al. T here i s n o mys tery that j u gglers c an j u ggle. The Secret A n d n o w w e c o me to the s p eci al s ec ret o f ho w to get res u lts .

T hi s i s the s ho rt c u t to s u c c es s . No n eed t o s u d d en ly be the 50 0 . p rac ti s e. It n ev er fai ls . j u s t as a p ers o n at th e gy m lo gs hi s p ro gres s . Do n ' t j u s t s et a res u lt go a l li k e: I w an t to be able to j u ggle . n o t j u s t res u lt go a ls . It' s the o n ly s u re w ay . as w e' v e alread y d i s c u s s ed . T hat bec o mes y o u r n ew CVS an d y o u grad u ally mo v e to an o ther B VS . T he J ap an es e c all thi s K ai zen an d c lai m i t' s been a fun d amen tal c u ltu ral c au s e fo r thei r s u c c es s as a p ro d u c ti v e n ati o n . trai n i n g. th at i s . y o u g rad u ally mo v e to w ard i t. T he gra d u al. PRR. No ten s i o n . better an d bet ter. Y o u als o n eed to s et a t rai n i n g go al li k e: I w an t to p rac ti s e j u ggli n g fo r 10 ho u rs . o r a p i lo t lo gs he r fly i n g ho u rs . the res u lts w i ll tak e c are o f thems elv es . p r ac ti s e.SOFTWARE FOR YOUR BRAIN T he tri c k i s to alw ay s s et T RA INING go als . T he reas o n s ho u ld be v ery c lear. lo g the d ev elo p men t o f y o u r s k i ll. s tep by s tep wi th RE PE T IT ION. No p res s u re. P rac ti s e. re he a rsa l. PR R ! Set y o u r trai n i n g go als : 5 ho u rs . T hen . lo g y o u r p ro gres s . an d s o o n . J u s t lo g y o u r ho u rs o f tra i n in g an d mo v e grad u ally fro m y o u r CVS to a B VS. ho u rs . 50 ho u rs . o n p ra c t ic e . T he s ec r et i s to meas u re y o u r trai n in g ho u rs an d to en j o y the p ro c es s . T hi s i s the c o gn eti c s pi ral. T rai n i n g. in trai n in g. 158 Copyright Michael Hewitt-Gleeson © 2004 . Lo g y o u r ho u rs . Y o u s earc h fo r a B VS. r e p e ti t i o n. Lo g y o u r trai n i n g ho u rs . Results = Training Hours = Results A s y ou w i ll hav e n o tic ed b y n o w ( gro an ! ) w e'v e p lac ed a lo t o f emp has is o n PR R . ho u rs . T RA I NI NG GOA LS.ho u r lev el w hen y o u hav en ' t had the o p p o rtu n i ty to lo g ev en 5 ho u rs . It' s bec au s e w e w an t res u lts ! And.free i mp ro v emen t o f s i tu ati o n s . the s ec ret to g etti n g res u lts i s to n o t o n ly s et res u lts go a ls bu t to als o s et p ro c es s g o als . ten s i o n . trai n i n g. H o w d o y o u j u ggle? PRR x 10 ho u rs . T hat bec o mes y o u r n ew CVS. On w ard s an d u p w ard s . r es u lts c o mes fro m ho u rs of RE P E T IT ION RE PE T IT ION RE PE T IT IO N. The Secret A n d .

T he s ame. y o u are bo u n d to s u c c eed . W e than k the J u i llard Sc ho o l in New Y o rk an d o ther exp erts w ho gav e the fo llo w i n g es ti mates : Sk i ll H o u r s : Pi an o Si n gi n g A lto s ax Cello F lu te Vi o li n T ru mp et T ro mbo n e Gu i tar H armo n i c a Read i n g mu s i c Kung Fu J u ggli n g 450 90 0 60 0 90 0 12 0 0 190 0 300 60 0 150 50 150 60 0 2 It w as p o in ted ou t b y the exp erts that thes e ho u rs o f trai ni n g w o u ld n o t be en o u gh to p ro d u c e a v i rtu o s o ab i li ty . M o re ho u rs = mo re r es u lts . the Sc ho o l o f T hi n k in g c o n d uc ted a s u rv ey to fi n d o u t the trai n i n g ho u rs n eed ed to ac q u i re a bas i c o p erati n g s ki ll an d c o n fid en c e in that s k i ll i n the fo llo w i n g areas . U lti mate ly res u lts c o me fro m ho u rs o f p rac ti s i n g. If y o u u s e PRR as y o u r p ers o n al trai n er . T he mo re ho u rs y o u p rac ti s e the bette r t he s k i ll y o u ac qu i re. i n New Y o rk . the re y o u hav e i t. ap p li es to y ou r o w n d ev elo p men t o f the sk i lls o f c o gn eti c s . T he better the s k i ll y o u ac qu i re the bette r th e res u lts fo r y o u r li fe an d i t' s res u lts w e w an t. o f c o u rs e. bu t w o u ld gi v e a v ery s o u n d o p erati n g o r p erfo rmi n g abi li ty o f s k i ll i n thes e areas .SOFTWARE FOR YOUR BRAIN SOT Training Survey In 198 3 . 159 Copyright Michael Hewitt-Gleeson © 2004 . So .

c i tru s es an d the blu es t s k y I c o u ld ev er rec all s eei n g. D ri v i n g fro m Man h attan to u p s tate New Y o rk o n th at la t e. B y lu n c hti me w e had c o v ered ev ery thi n g an d the i ns tru c to r s ai d "OK . I rem ember thi n k i n g. y o u ' re go i n g to d o an A F F !" I w as i mmed i ately es c o rted o ff by tw o n ew i n s tru c to rs w ho s u dd en ly emerged an d as I lo o k ed . y o u r Mai n Si d e J u mp mas ter. Y o u c an all break fo r lu n c h n o w an d w ait fo r y o u r tu rn . " W ell. n o t y o u Mi c hael. 198 6 .A c c elerated F r ee F all . j u mp ed .. tha t I s ho u ld hav e m ad e mu c h s tro n ger i n q u i ri es as to the mean i n g o f A F F . I k n ew then . an d w her ev er y o u lo o k ed ther e w e re t rees a ll ablaz e i n the fal l c o lo u rs o f red s . fo r a fi rs t. My u n d ers tan d i n g had alw ay s been t hat. as I w as n o w bei n g to ld . an A FF . The AFF On arri v i n g at the fa rm. met me w i th a hearty w elc o me telli n g me ho w p leas ed he w as that I ac tu al ly s ho w ed u p . bro w n s . o c hres . . " W ell. thi s may be my l as t d ay a li v e bu t i t c ertai n ly i s a go r geo u s o n e! " I w as head ed fo r New Palt z. a li ttle s tart led . I' m B ren d an K en n ed y . an d a s tati c .ti me p arac hu te j u mp . o rc ha rd c o u n try . H o w ev er.au tu mn Su n d ay . bac k a t my c las s mates they w av ed at me w i th a blen d o f c u ri o s i ty an d reli ef as I w as led aw a y . O h .SOFTWARE FOR YOUR BRAIN The Rehearsal Oc to b er 1 9. " Sinc e y o u ' re here. mean t go in g u p to 160 Copyright Michael Hewitt-Gleeson © 2004 . an d thi s i s y o u r Reserv e Si d e J u mp mas ter " an d i n the fearfu l ap p rehen s i o n that b lo c k ed o u t my heari n g I n ev er d i d c atc h the o the r fe llo w ' s n ame. y o u s ho u ld d o an A F F !" s ays Carl an d befo re I c o u ld as k w hat an A FF w as he lau n c hed i n to the i n tro d u c ti o ns o f th e gro u p o f abo u t ten " fi rs t. my f ri en d an d ho s t Carl Zatz . y o u w en t u p to aro u n d 3 0 00 feet. Or p e rhap s i t w as s i mp ly fear that had hei gh ten ed my s en s es .ti mers " w ai ti n g fo r the c o mmen c emen t o f the mo rn i n g' s i n s tru c ti on .li n e op en ed y o u r c hu te au to mati c ally as y o u left the p lan e. y o u c an fo rget ev e ry thi n g y o u learn ed i n thi s mo rn i n g's c las s bec au s e y o u w i ll b e d o i n g an A F F .

n eed ed to d o i t ri ght the fi rs t ti me. I w i l l d o ten mo re rehea rs als o f my o w n . I' ll c o mp lete the trai n i n g they p lan to gi v e me.c o rd an d p o p the c hu te. befo re I go u p . A ll i n all . fo r o bv i o u s reas o ns . T here w er e s o me bac k gro u n d reas o n s as to w hy I felt thi s w ay bu t i t' s en o u gh to s ay that I fo u n d my s elf d eep i n a d i lemma. I w as ev en les s en thus i as tic abo u t can c elli n g o u t. So .. i n the o ry .. u p . I p res u me thes e gu y s ( bo th qu ali fi ed U S Parac hu te A s s o c i ati on J u mp mas ters ) k n o w thei r j o b an d i f I fo llo w met i c u lo u s ly ev ery thi n g they tell me.SOFTWARE FOR YOUR BRAIN 12 50 0 feet an d j u mpi n g fro m the p lan e. n o t a t erri bly d i ffi c u lt t hi n g to d o . T he tw o j u mp mas ters wo u ld als o j u mp w i th me o n ei ther s i d e . I w en t be hi n d the b a rn an d s tart e d to r ehears e the d ri ll they h ad tau g h t me. j u s t i n c as e.fal li n g fo r 50 s ec o n d s an d then p o p pi n g y ou r o w n c hu te all o n the fi rs t j u mp . the alti mete r fo r hei gh t. . T hat may mak e me feel bette r as I' ll u n d ers tan d w hat' s i n v o lv ed . ten mo re ti mes . The Decision T hi s i s exac tly ho w I tho u ght th ro u gh the d ec i s i o n . F i rs t. It i n v o lv ed fo cu s in g o n e's atten ti o n aro u n d a c i rc le w hi c h i n c lu d ed the ho ri zo n . T he trai n i n g to o k abo u t tw o ho u rs after w hi c h they s ai d to w ai t fo r my tu rn . Sec o n d . free. Mi n e w o u ld be the las t j u mp o f the d ay bec au s e o f the ext ra hei gh t to 12 50 0 feet an d they w an ted to d o all th e o the rs befo r e m e. . i n ad d i ti o n to the t rai n i n g they gi v e me. A n d I mad e the d ec i s i o n that the o n ly w ay to go w as . So I rehe ars ed the s equ en c e ten ti mes .. The Dilemma It' s d i ffi c u lt to ad eq u ately d es c ri be t he lac k o f en thu s i as m that I w as n o w feeli n g fo r the w ho le i d ea o f j u mp i n g bu t s i nc e I fe lt I had c o mmi tted my s elf to t he A F F . T hi rd . I t w as 143 0 an d I w o u ld go u p a ro u n d 170 0 . an d the d ri ll fo r p o p p in g the c hu te. I d i d this qu i te d eli beratel y as a p rac ti c al ap p li c ati on o f the PRR s trategy 161 Copyright Michael Hewitt-Gleeson © 2004 . The Rehearsals T he d ri ll w as c alled a Ci rc le o f A tten ti o n .. T h e o n ly d i s trac ti o n w as that I w o u ld b e hu rtli n g to ea rth at m axi mu m s p eed an d . fo c u s ed ey e c o n tac t w i th the j u mp mas ters o n ei ther s i d e o f me. then I s ho u ld be OK . an d o n the thi rd ti me to ac tu ally p u ll the h an d le o n the ri p . Du ri n g th e 50 s ec o n d s o f my free fal l I w as mean t to d o t he s equ en c e tw i c e as a p rac ti s e.

d an gli n g. v ery c lo s e to me. No w I w as s i tti n g w i th le gs a. I d i d thes e rehears als k n o w i n g fro m mi li tary exp eri en c e that they w o u ld mak e me v ery p ro fi c i en t at the d ri ll an d mu c h mo re li k ely to be able to d o i t w ell. 12 50 0 feet ab o v e the ea rth ." etc . T hey w ere v ery hy p ed u p and there w as a great d eal o f " Let' s go d o i t!" an d " Y o u lo o k great. ev en in the hi ghly emo ti o n al s i tu atio n o f my free f all . Y o u c o u ld n ' t mak e o u t c ars o r ho u s es j us t the geo m etri c s hap es o f the fi eld s an d the lo n g s i lv er s n ak e o f a ri v er re flec ti n g the r ay s o f the s etti n g s u n . I s at o n a ben c h o n the left s i d e o f the p lan e o p p os i te the s p ec i al j u mp d o o r o n the ri ght s id e.es teem had n ' t b een s o p ro hi biti v e.I had n ' t rehea rs ed get ti n g i n to p o s i ti on an d that w as w ha t s c ared me the m o s t. If I c o u ld hav e s p o k en at all . an d as I p eered o u t th e ear th s eemed j u s t li k e a map . s o methi n g that I v ery mu c h w o u ld hav e li k ed to hav e d o n e i f the c o s t to my s elf. It w as real ly . c o ld ai r ru s hi n g p as t. I k n ew I w o u ld j u m p . bu t th e tho u ght o f fal li n g o u t ac c i d en tally w hi le get ti n g i n to p o s i ti on really go t to me . Pres u mably thi s w as to k eep my s p i ri ts u p . T h ey o p en ed the j u mp d o o r an d i t s eemed the w ho le s i d e c ame o f f the p lan e. The Omission E v en tu ally the p lan e r eac hed the fi n al c i rc u i t an d lev elled o f at 12 50 0 f eet. " Get i n to p o s i ti o n !" T hi s en tai led getti n g u p o ff the bench mo v i n g ac ro s s to the o ther s i d e o f the ai rc raf t an d s i ttin g o n the ed ge o f the p lan e w i th my legs o u ts i d e the d o o r .SOFTWARE FOR YOUR BRAIN w e hav e been talk i n g abo u t thi s p ast w eek . The Exit So meho w I man ag ed to g et i n to p o s iti o n . I o n ly ho p ed I w as n o t s ho w in g the an xi ety I felt an d tri ed to lo o k reas o n ably c o o l. No w the s o u n d o f the c o ld ai r ru s hi n g by w as ro ari n g i n my ears . So methi n g that I had n ' t rehears ed an d s o methi n g that s en t an i c e c o ld w av e o f p ani c thro u gho u t my bo d y . I w as s o c ro s s w i th mys elf fo r p u tti n g my s elf i n s u c h an u nn ec es s ary 162 Copyright Michael Hewitt-Gleeson © 2004 . etc . rea lly hi gh. The Plane A fter k i tti n g u p i n the s u i t an d p arac hu te w e bo a rd ed the p lan e. T hen the Mai n J u mp mas ter s ai d s o methi n g that real ly thr ew me. abo u t to j u mp o u t o f a p erfec tly go o d ai rp lan e. a rc i n g u p the fea r thres ho ld . I w o u ld hav e s ai d n o bu t the ter ro r tha t g ri p p ed me w a s o v erw helmi n g. Mi k e. H e s ai d . My tw o j u mp mas ters s at. o n ei ther s i d e. read y to j u mp . k eep me o c c u p i ed and s to p me fro m p u lli n g o u t.

No t f as t .. W o w . p u ll bo th han d s d o wn and a s tall fo r 163 Copyright Michael Hewitt-Gleeson © 2004 . B u t then I s n app ed to agai n an d c o n tin u ed the d ri ll: c hec k the ho ri zo n .c o rd w i th my r i ght han d as I ba lan c ed o u t by ho ld i n g my l eft han d s trai ght ahead . W o w ! Lo o k at hi s fac e. A s I c o n ti n u ed the d ri lls the s heer ec s tas y o f fli ght bec am e a eu p ho ri c hi gh that bathed my w ho le bei n g rep lac i n g the c o ld p ani c that had been there o n ly s ec o n ds ago . . T he s u n w as s etti n g t o my lef t an d the c o lo u rs w ere v i bra ti n g i n thei r atmo s p heri c i n ten s i ty . c hec k the alti meter .SOFTWARE FOR YOUR BRAIN p o s i ti on . . A fte r 3 /4 o f a mi n u te o f free fli ght an d ap p ro ac hi n g 50 00 feet i t w as ti me to p o p my c hu te an d break fro m fo rm ati o n w i th my " gu ard i an an gels " . lo o k ed at me fo r p o s i ti v e ey e c on tac t. A n d n o w I c o u ld s ee w hat I' d d o n e.. rep eat the d ri l l. T h e mai n j u mp mas ter. No t w atc hed . I j u s t c an ' t ad eq u ately exp lai n the th ri ll t hat c ame w i th k n o w i n g that I w as fly i n g thro u gh the ai r li k e a bi rd . H is s k i n i s flap p in g an d rip p lin g j u s t li k e the as tro n au ts . n o w s i tti n g ti gh tly to my left. T he s heer qu an ti ty o f n ew i n fo rmati o n bein g p res en ted to me mad e me b ro w n o u t. . No w . . U ltra blu es a n d p in k s an d s hafts o f s o lar las ers s tre ak i n g here an d there . T he gro u n d c o n tro ller began to gi v e the i n s tru c ti o n s fo r me to fly the c hu te to w ard s the lan d i n g zo n e. The Grin T he n ext few mi n u tes co n si s ted o f left tu rn s an d ri ght tu rn s an d 18 0 s as I man i p u lated the c o n tro ls o f the c hu te. W ho o s h! E v ery thi n g s u d d en ly c han ged . j u s t li k e I rehe ars ed i t.. H e lo o k s me ri ght i n the ey e an d ac k n o w led ges my c o ns c i ou sn es s w i th a g ri n an d a fri en d ly thu mbs u p s i gn . A n d i t w as exqu i s i te. No t fly i n g . an d then . H e mak es me fe el go o d w i th a fi rm ac k n o w led gmen t that I' m OK an d d o in g fi n e .. Dri ll: I then d o th e s ame w i th the m an o n my ri ght. p o s i ti v e ey e c o n tac t w i th the j u mp mas ter o n my left. alo n e. that I w as i n c o n tro l an d . T he man o n my ri ght then d i d the s ame. W ell. han gi n g.. The Fall I lo s t i t fo r t he fi rs t few s ec o n d s .. I' d real ly d o n e i t an d I w as v ery p leas ed w i th my self.. I p u lled th e ha n d le. n o w . n o fear . I fo u n d the s teel han d le o f th e ri p ..10 0 0 feet . s lo w . the rad i o o n my s ho u ld er s trap began to c rac k le.. tha t ev ery thi n g w as go i n g j u s t as p lann ed . bu t the ti me had c o me. F i n ally ... I s u p p os e min e mu s t be d o i n g the s ame. W i th a thu mb s u p s i gn al w e began t he d ri ll: le an fo rw a rd lean bac k t he n fo rw ard agai n an d o u t o f the p lan e.

W hat w as rec o rd ed in my U SPA Lo g B o o k w as a rati n g o f " E xc ellen t" an d rec o mmen d ati o n to the n ex t j u mp lev el. H ere' s a c han c e fo r y ou to u se PRR to p lan a rehea rs al an d i n c reas e y o u r c han c es o f getti n g the r es u lt y o u w an t. PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR PRR 164 Copyright Michael Hewitt-Gleeson © 2004 . I be g an to feel my s elf gri n an d gri n an d gri n an d gri n . A s my j u mp mas ters an d o thers r an to w ard s me y elli n g an d w ho o p i n g an d tak i n g p ho to grap hs . I lan d ed fi n e on bo th feet an d i t w as all o v er. than k s to the s tra tegy o f ten rehea rs als ! PRR Pe rs o n al T rai n er: Pl an n i n g Y o u r Ow n Rehears al T here mu s t be s o methi n g c o mi n g u p fo r y o u s o o n that' s really i mp o rtan t f o r y o u to try an d get an exc ellen t res u lt fo r y ou rs elf.SOFTWARE FOR YOUR BRAIN the lan d i n g. W hether the g ri n las ted fi v e d ay s o r o n ly fo u r i s a d etai l w hi c h w as n' t o ffi c i ally rec o rd ed .

" ~ N a p o le o n Hi ll Intellectual Capital Development (ICD) W ho are y o u ? A re y o u a p ro p ell er.SOFTWARE FOR YOUR BRAIN W ell.to d ay . W ell d o n e! In SOT trai n i n g w here PR R i s the s ec ret w eap o n . to mo rro w an d ev ery d ay . s o I en c o u rage y o u to rew ard y o u rself fo r fi n i s hi n g thi s ro u n d an d to p lan y o u r c o mmen c emen t o f y o u r n ext ro u n d o f trai n i n g! " W ealth i s the p ro d u c t o f an i n di v i dual' s c ap ac i ty to thi nk . y o u r o p ti on s an d y ou r fu tu re i s bei n g d etermi n ed .w o rk er . the mi li tary o r a member o f a reli gi o u s o rd er? A re y o u a n eu ro . w herev e r y o u li v e i n to d ay ' s w o rld . a s c i en ti s t.. d ec i s i on s that are bei n g mad e i n the bo ard ro o ms o f mu lti . the bo a rd ro o m .i n o n e un i qu e en v i ro n men t . i n the med i a. a w o rk i n g mo ther .n ati o n al c o rp o rati o n s to d ay are p ro d u c i n g the w o rld y o u w i ll li v e i n to mo rro w . a p o li ti c i an .s u rgeo n o r p erhap s a c ro u p i er i n a c as i n o? The Boardroom Factor T he p o i n t i s thi s . a re s earc her . Mo re than ev e r befo re i n hi s to ry .. an ac ad emi c . 165 Copyright Michael Hewitt-Gleeson © 2004 ." ~ A yn R a nd " T hi n k an d gro w ri c h. y o u r li fe. a s ex. w hatev er y o u a re d o i n g.hea d . y o u ' v e re ac hed the en d o f thes e les s o n s i n the text: So ftwa re F o r Y o u r B ra i n.w ho ev er y o u are . the en d i s alw ays the begi n n i n g. an en g i n eer o r may be a s ales p ers o n o r a n ac to r? Perhap s y o u ' re i n bus i n es s o r s ti ll at s c ho o l o r an u nd ergrad u ate? A re y o u reti red .

en try bo o k k eep i n g s ho w s a map o f ho w mo n ey and go o d s flo w thro u gh a bu s i n es s . mo r e bat tles w i ll be fo u g ht i n bo ard ro o ms than o n all the battlefi e ld s o f hu man hi s to ry . So w hat d o es all thi s mean to y o u? Ho w d o y ou fi t in ? W here d o y o u get to hav e an i n p u t? W hat c an y o u do ? W hat d o yo u n eed to kn o w ? W hat s k i lls d o y ou n eed to d ev elo p ? Let' s s tart at th e to p . In the 2 1s t c en tu ry .SOFTWARE FOR YOUR BRAIN Po li ti c al s y s tems are bec o mi n g o bs o les c en t. F ra Lu c a Pac i o li i n v en ted d ou ble. ev alu ate ri s k and 166 Copyright Michael Hewitt-Gleeson © 2004 . T hi s allo w ed in v es to rs and bus i n es s p eo p le to 's ee' a bus in es s . i f y o u d o n ' t do y o u r o w n thi n ki n g o thers w i ll d o i t fo r y o u . mo s t o f to d ay' s i n v es tmen t an d bu si n ess d ec i si o ns are s ti ll bas ed o n an i n v en ti on that has n o t y et b een u p d ated fo r o v er 50 0 y ears ! In Ven i c e i n 1494. Do u ble. . an exten s i o n o f p o li ti c s.. T o d ay ' s w o rld i s bei n g p o w ered mo re by p ro fi t than by d o gma. thi s has been the b as i s o f in ves tmen t d ec i s i on s . W hether t hi s i s b etter o r w o rs e rema i n s to be s een bu t i t is a fac t that n e ed s to be u n d ers to o d . W ar. Business Maps H o w d o es a Chi ef E xec u ti v e Offi c er ( CE O) mak e a s trate gi c bu s i n es s d eci s ion ? H o w d o es an exec u tiv e fo rm an o p in i o n on the balan c e betw een a retu rn o n an allo c ati o n o f res o u rc es an d the p o ten ti al ri s k i n v o lv ed ? H o w d o b an k ers o r i n v es to rs d eci d e to i n v es t thei r c ap i tal an d ho w d o they w ei gh u p the balan c e betw een the ho p ed fo r Retu rn On In v es tmen t ( ROI) an d the p o ss i ble lo s s o f thei r c ap i tal? H o w d o they ' s ee' a bu s i n es s ? On w hat bas i s i s thei r ' p erc ep ti o n ' o f t he bu s i n ess fo rmed ? H o w d o they get a m ap o f a b u s i n es s ? Medieval Measurement A mazi n gly . i s als o bec o mi n g les s v i ab le. E v er s i n c e.en try bo o k k eep i n g and p u bli s hed the w o rld ' s fi rs t te xtbo o k o n ac c o u n ti n g p ri nc i p les and p rac ti c e. A s alw ay s .

Si n c e the k n o w led ge an d in fo rmati o n rev o lu ti o n s . a bu s i n es s c o ns i s ted o f thi n gs . So the d o u b le.en try bo o k k eep i n g sy s tem s eemed li k e a u s efu l w ay o f o rgan i s i n g o n e' s v i ew o f the ebb an d flo w o f thes e tan gi bles an d o ne s i mp ly ac c ep ted thi s w ay o f lo o k i n g a t thi n g s an d then w en t o n to mak e o n e' s i n v es tmen t d ec i si o n . W hen i t c o mes to p ro d u c ti v i ty . thi s w i ll hav e to c han ge. In to d ay ' s fas tes t. extr an ets an d the In tern et . In the 1990 s w e alr ead y hav e c o mp u ters that c an d o u p to 40 bi lli o n c o mpu tati o n s a s ec o n d and w e are s ti ll u s i n g p re.gro w i n g. tw o head s are alw ay s better than o n e an d that mean s n et w o rk i n g i n tran ets . In tho s e d ay s . i t' s hard to i magi n e ho w y o u n g b u s i n es s p eo p le c o u ld be mi s led mo re than to be gi v en the i mp res s i o n that thi s i s w hat to d ay ' s bu si n es s es are s ti ll mad e u p o f . i n v en to ri es . mark e tres p o n s iv e bu s i n es s es the c o s t c o mp on en ts o f man y p ro d u c ts are i n tellec tu al c ap i tal li k e R& D an d c u s to mer.New to n i an p hy si c s to mak e o u r bu s i n ess d ec i si o n s .e n try ' v i ew o f a bu s i n ess . bu i ld i n gs . t hey w i ll i n c reas i n gly d i rec t thei r at ten ti o n to d ev elo p i n g tho s e as s ets . Knowledge-Based Companies In k n o w led ge.s erv i c e. In a rec en t ed i ti o n o f A rthu r A nd ers o n ' s Ou tlo o k magazi n e. the ' d o u ble. ev en o n thro u gh the i n d us tri al rev o lu ti o n .bas ed c o mp an i es w hat d o es the trad i ti o n al ac c o u n ti ng s y s tem c ap tu re? H ard ly an y thi n g. T hi n gs are tan gi bles li k e p ro p erty . A s c lev er c o mp an i es i nc reas i n gly rec o gn i s e thei r i n tellec tu al as s ets .bas ed as s ets an d i s o ften li mi ted to j u s t c o n si d eri n g labo u r an d materi al c o s ts . Y et w e fi n d that i n b us i n es s c o lleges an d MB A p ro grams aro u n d the w o rld the med i ev al meas u remen t. In the n ext few y ears . thi s i s n o w . T hat w as then . T he o ld ac c o un ti n g s ys tem i s bli nd to k n o w led ge. i s s ti ll bei n g tau ght as tho u gh i t w ere en o u gh.t an gi bles .SOFTWARE FOR YOUR BRAIN retu rn an d then fo rm an o p i n i o n on whether o r n o t to mak e an i n v es tmen t. c as h in the ban k an d s o on . p artn er Glo v er 167 Copyright Michael Hewitt-Gleeson © 2004 .

" W e are n o w w i tn es s in g. rep l ac i n g T QM.v alu ed as s et s . T he bu zzw o rd fo r the n ex t d ec ad e.SOFTWARE FOR YOUR BRAIN F ergu s o n o f the fi rm' s Cen ter fo r S tra tegi c Res earc h i n Chi c ago w ri tes . hi ghe r p erfo rman c e an d a mo re p ro fi tab le en terp ri s e. man a gi n g an d meas u ri n g the p ri mary i n gred i en t o f thei r ec o n o mi c p erfo rman c e. IC i s bec o mi n g the mo s t v alu able as s et o f man y co rp o rati o n s . ICD and Investing in People T QM w as the b u zzw o rd o f the n i n eties . Maj o r o r gan i s ati o n s are j o ck ey in g fo r p o s i ti on s at the c as h flo w p oi n ts o n the u ni v ers al n etw o rk .i n thi s c as e a n u mber: $3 ." Intellectual Capital (IC) T hes e ' far. O rgan i s ati o ns that rec o gn i s e the m agn i tu d e o f the c o mi n g c han ges an d ac t n o w to rethi n k thei r b as i c p ro c es s es .ad d ed fro m k n o w led ge an d s k i ll. i n to d ay ' s w o rld o f tec hn o lo gy . c ap tu red an d lev e raged to p ro d u c e hi gh er. w i ll mo v e s o far ahead s o qu i c k ly that they w i ll d o mi n ate thei r res p ec ti v e i n d us tri es w i thi n 10 y ears . T hi s w i ll hav e to be ac c o un table. A ls o . " F ar. n o t j us t at the c o n s u mer in terfa c e. T hat' s w here th e go ld w i ll be fo u n d .s eei n g en terp ri s es ' w i ll be exp lo i ti n g. t he emerg en c e o f a ri c h s tar .5 tri lli o n . hi .s eei n g en terp ri s es mu s t d ev elo p c o mp u ti n g an d c o mmu n ic ati o n s ap pli c ati o n s fu rthe r u p i n thei r b u s in es s p ro c esses . In bu s i n es s . IC ac c o u n ti n g is ho w a mo d ern bu s i n es s gets a mo re ac c u rate v i ew of i ts p eop le as s ets w hen k n o w led ge is i ts c hi ef res o u rc e.In tel lec tu al Cap i tal Dev elo p m en t.tec h man u fac tu ri n g c o mp an ies o f to d ay an d to mo rro w w i ll d eri v e mo s t o f thei r v alu e. T ho s e that d o w i ll mo re th an d o u ble thei r as s ets an d mo v e ahead .T o tal Qu ali ty Man agemen t. T ho s e bu s i n es s es that are n o t ac c o u n ti n g fo r thei r I C as s ets w i ll b e u n d er.v alu ed an d lef t behi n d . 168 Copyright Michael Hewitt-Gleeson © 2004 . t hei r i n tellec tu a l c ap i tal o r IC as i t i s n o w bein g c alled . p eo p le are n o w bec o mi ng mo re i mp o rtan t than mo n ey .en han c ed c o mmerc e. k n o w led ge an d s k i ll w i ll be fo rma li s ed . an d thei r mergers an d o ther i n i ti ati v es hav e mo v ed the bu s i n es s p age to the f ro n t p age. i s ICD . Perh ap s at n o ti me has tec hn o lo gy d o mi n ated the n ew s as i t has o f late. T he i n tan gi ble IC as s ets o f i n fo rmati o n . T hat' s th e amo u n t d es c ri bi n g the en o rmo u s p ro fi ts w ai tin g fo r bu s i n ess es alo n g the u n iv ers al n etw o rk k n o w n as the “i n fo rmati o n hi ghw ay " . ac c es si n g the p o w er o f n ew tec hn o lo gi c al c ap ab i li ti es .

It i s w ell k n o w n i n bu si n ess that mo s t p eo p le' s p ro d u c ti vi ty tak es a qu an tu m leap when they are r ew ard ed i n s o me w ay . many hav e us ed ho no u rs . ev en w i th j u s t a cu be o f s u gar. F o r c en tu ri es . A ro u n d o f ap p lau s e. a med al. Y o u c an fo rm a mo re u s efu l an d rea li s ti c p erc ep ti o n o f c o mp an i es li k e Mi c ro s o ft by ac c ou n ti n g fo r thei r ' s o ft' IC as s ets than you c an by merely ac c o u n ti n g fo r thei r ' ha rd ' as s ets li k e thei r o f fi c e bu i ld i n gs . It may be a w i n k o r a s mi le. A rew ard may b e fo r o n e' s o w n s elf. T o d o thi s o n e n eed s a v ery p o ten t rew ard .SOFTWARE FOR YOUR BRAIN Su p p o s e y o u are an i n v es to r. bat tle e xp eri en c e an d c hi v alry . a s p ec i al p laqu e. W hen o n e ri s k s d eath. A rew ard i s an y thin g that i s p erc ei v ed as s u ch by the p ers o n bei n g rew ard ed . ti tles an d ran k as rew a rd s es p ec i ally i n the fi eld o f mi li tary trai n i n g. It may b e a k o o k abu rra s tamp o n a w o rk bo o k o r an aftern o o n o ff w o rk . o n e ri s k s the v ery an n i hi lati o n o f o n e's o w n s elf. ICD and Reward A s i mp le w ay to d ev elo p in tellec tu al c ap i tal i s to us e the p o w er o f rew ard . T rai n ers k n o w that y o u trai n a ho rs e by rew a rd i n g the d es i red behav i o u rs . F A C T: T he v alu e o f the tan gi ble ( mo n ey ) as s ets on to d ay 's balan c e s heet i s exc eed ed man y ti mes by the v alu e o f the IC ( p eo p le) as s ets o f th e en terp ri s e. a ti tle. 169 Copyright Michael Hewitt-Gleeson © 2004 . c as h an d eq u i p men t. i n ad d i ti on to go ld an d lan d . o r fo r t he s y s tem. fo r an o ther . man aged an d d ev elo p ed alo n g wi th the fi nan c i al c ap i tal an d tan gi ble as s ets c u rren tly rec o rd ed o n the bal an c e s heet o f the en terp ri s e. o r ev en a k i n gd o m may be a rew ard fo r man y p eo p le. F A C T: T he i n tellec tu al c ap i tal o f th e en terp ri s e i s the raw m ateri a l f ro m w hi c h all fi n an c i al res u lts are d eri v ed . F A C T: T he i n tell ec tu al c ap i tal o w n e d by the en te rp ri s e c an be meas u red . a ri bbo n . A p at o r a han d s hak e. li k e the famo u s K n i ghts o f Malta . A rew ard n eed n o t alw ay s b e a lu mp o f s u gar bu t ev en a s i n gle lu mp o f s u gar i s fa r better than n o thi n g at a ll.

A s a man ager . Sk i n n er. W hatev e r g ets rew a rd ed . th e rec o gn i ti o n o f o n e' s p eers has great v alu e. B etter i s n o t alw ay s q u an ti ty . I hav e n o ti c ed thi s mo re i n A us trali a than i n the U S an d i t may hav e s o methi n g to d o w i th the A u s trali an p hen o men on kn o w n as the T all Po p p y Sy n d ro me w hi c h i s the habi t s o me Lazy Cri ti c s hav e o f " k n o c ki n g" p eop le w ho s ti c k thei r head abo v e the c ro w d . t he p ro mi s e o f an i mmo rtal s elf w as the mo s t i rres i s ti ble rew ard o f all . i f y ou rew ard y o u r c u s to mers w i th b etter s e rv i c e than y o u r c o mp eti to r. Mas lo w . g reat w eal th i s the u lti mat e rew a rd . 170 Copyright Michael Hewitt-Gleeson © 2004 . Mo s t s en i o r exec u ti v es w o rk hard er fo r rew ard s . Tall Poppies T he Lazy Cri ti c s ' p as ti me o f b eli ttli n g the e ffo r ts o f o the rs mu s t s u rely a ffec t o u r n ati o n al p ro d uc ti v i ty . In s c i en c e. F o r o thers . i n hun d red s o f exp eri men ts . gi v e rew a rd s . F o r o the rs . w hat y o u rew a r d i s w hat y o u get. J ames . y o u r c u s to mers w i ll re w ard y o u w i th thei r b u s i n es s . the p ro d u c ti v e po w er o f rew ard . gi v e ten ti mes bette r rew ard s . Pav lo v . If w e are u n c o mfo rtable w i th rew ard i n g o ther p eo p le's attemp ts at c lev ern es s then w e c a n n o t exp ec t o thers to hav e a go . Rewarding and Results No thi n g gets bet ter res u lts than r ew a rd i n g. In p ers o n al re lati o n s hi p s . gets d o n e! In bu s in es s .SOFTWARE FOR YOUR BRAIN F o r s o me. If y o u w an t res u lts . an d o n e fo r w hi c h d eath had s eemed a fai r p ri c e t o p ay . Mo s t c hi ld ren p refer ad u lts w ho rew ard th em. T hi s PT V s y nd ro me i s an un w an ted hin d ran c e to the d ev elo p men t o f o u r i n tellec tu al c ap i tal an d o u r go al o f b ei n g k n o w n as T he Clev er Co u n try . Reward Power A s w i th mo s t i n s tru men ts o f p o w er there are tw o s i d es to th e p o w er o f rew a rd : gi v i n g an d rec ei v in g. t han they d o fo r fo o d an d s helter . man y p eop le p refe r p artn e rs w ho r ew ard the m to tho s e w ho d o n o t. Ga llu p an d o the rs hav e d emo n s trated . If y o u w an t t en ti mes mo re res u lts . So me p eo p le hav e d i ffi c u lty w i th rec ei v i n g a rew ard fo r thei r effo rts o r th e y may be embarr as s ed at the p ro s p ec t o f r ec ei v i n g s p eci al rec o gn i ti o n .

T he c o d e o f the SOT b r ai n s o ftw are: SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR 171 Copyright Michael Hewitt-Gleeson © 2004 . belo w i s a fu ll p a ge o f the c o d e ( y o u c an p ri n t o u t as a ' p o s ter' .SOFTWARE FOR YOUR BRAIN F o r. i f w e are i n s ec u re ab o u t o u r p eers ' reac ti o n to o u r o w n attemp ts at c lev ern es s then w e c an n o t real ly b e e xp ec ted to try to o o ften . Is thi s w hat w e w an t ? Is n ' t i s better to be a t all p o p p y than a li ttle w eed ? T o s u mmari s e y o u r tr ai n i n g to d ate . i f y o u w i s h) .

SOFTWARE FOR YOUR BRAIN SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR SDNT CVSTOBVS QRH PRR 172 Copyright Michael Hewitt-Gleeson © 2004 .

o f Si r Samu el Gri ffi th . an d W es tern A u s trali a . amon g o thers . T hi s B i ll w as d rafted w i th the help . T he Co n s ti tu ti o n o f A u s trali a i s als o i n tern ati o n ally re gard ed as o n e o f th e c lev eres t agree men ts ev er d es i gn ed . p o li ti c al d ebate. So u th A us trali a. the p o p u lati o n o f A us trali a w as u nd er fo u r mi lli o n and c on sis ted o f a n u mber o f c o lo n i es w hi c h rega rd ed thems elv es as B ri ti s h. bu t o f man y y ears o f bu s in es s dis c u ss i on . Qu een s lan d . 190 1. P remi er o f Qu een s lan d . Who created Australia? On J u ly 5. It w as a p ro d u c t.go v e rn i n g c o lo ni es . le gal a rgu men t an d p eac efu l re feren d u m. E ac h o f the c o lo n i al p arli amen ts s en t thei r rep res en tati v es to the meeti n g i n Sy d n ey . T as man i a. Dele gat es to thi s fi rs t Co n v en ti o n w ere ap p o i n ted . 190 0 .SOFTWARE FOR YOUR BRAIN What is the idea of 'Australia'? A u s trali a i s the n ame gi v en to a c lev er i d ea . T he A c t w as p ro c lai med to c o mmen c e o n J anu ary 1. 173 Copyright Michael Hewitt-Gleeson © 2004 . T he p ro d u c t o f thi s fi rs t Co n v en ti o n w as a d raft o f a B i ll fo r a Co n s ti tu ti o n . n o t o f w ar n o r o f rev o lu ti o n .to u ni te i n o n e fed erati o n u n d er the Co n s ti tu ti on o f the Co mmo n w ealth o f A u s trali a.c reated betw een the p eo p l e o f New So u th W ales . T he n o ti o n o f an A u s trali an fed er ati o n en j o y ed mu c h di s cu s si o n amo n g the p eo p le o f the c o lo n i es c u lmi n ati n g i n a Co n sti tu ti o n al Co n v en ti o n w hi c h w as held. I t w as c ra fted i n A u s trali a by o u r o w n p eo p le. Si r H en r y Park es . A t that ti me. i n 18 9 1 to d ebate t he i d ea. T hi s A c t w as the en d res u lt o f a v i s i o n w hi c h b egan fi fty y ears ear li er i n the s elf. A u s trali a w as legally c reat ed by an Ac t o f the W es tmi n s ter Parli am en t k n o w n as the Co mmo nw ealth o f A u s trali a Co n s ti tu ti o n Ac t. w ho late r b ec ame th e F i rs t Chi ef J u s ti c e o f the H i gh Co u rt o f A u s trali a. Vi c to ri a. T he Co n v en ti o n w as c hai red b y the Premi er o f New So u th W ales .

I t w as held i n A d elai d e. e lec ted . o r 2 . an d p res en ted to the c o lo n i es o n the b as i s that t hey c o u ld tak e i t o r leav e i t. Du ri n g F eb ru ary 1 998 . F o r thi s Co n v en ti o n . D u ri n g the Co n v en ti o n the tw o mai n mod els fo r s elec ti n g a P res i d en t o f A u s trali a w ere d ebated : 1. T he d elegates c o me fro m ev ery Sta te an d T erri to ry an d had a wi d e d i vers i ty o f bac k gro u n d s an d in teres ts . Vi c to ri a . T he d oc u men t p ro d u c ed at thi s Co n v en ti o n bec ame the n ew Co n s ti tuti o n an d man y featu res fro m the d ra ft o f the fi rs t Co n v en ti o n w ere i n c lud ed . It w as fi n ally res o lv ed at the thi rd Co n v en ti on that a rep u bli c an mo del o f an ' ap p o in ted p res i d en t' be p u t to the p eo p le i n a c o ns ti tu ti o n al referen d u m. half the d e leg ates w ere ap p o i n ted an d half w ere elec ted . Syd n ey an d Melbo u rn e o v er tw o y ears i n 18 97 and 18 98 . 174 Copyright Michael Hewitt-Gleeson © 2004 . n o t at W es tmi n s ter bu t i n A u s trali a an d by o u r p eo p le. d i d n o t j o i n the F ed erati o n . T he s ec o n d Cons ti tu ti o n al Co n v en ti on w as an exten ded o n e. by the lead i n g fi gu res o f the d ay " . T hi s ti me the Deleg ates w ere elec ted by the p eo p le. New Zealan d . i t w as ap p ro v ed by p o p u lar refe ren d a eac h held i n New So u th W ales . ap p o i n ted . Its te rms w ere hamme red o u t i n A u s trali a i n a p ro c es s o f p u bli c d ebate. In the w o rd s o f the E lev en th Chi ef J u s ti c e o f the H i gh Co u rt. w i th t he H o n B ar ry J o n es A O MP as Dep u ty Chai rm an . T h e H o n o u rable Mu rray Glees o n A C: " T he Co mmo n w ealth Co n s ti tu ti on w as no t d rafted by c i v i l s erv an ts i n Lo n do n . an d p o li ti c al an d legal n ego ti ati o n . T hu s . 1 52 d eleg ates fro m all o v e r A u s trali a met at O ld Pa rli amen t H o u s e in Can berra to d i sc u ss w hether to c han ge the Co n s ti tu ti o n s o that A u s trali a c o u ld bec o me a rep u bli c . The Third Convention On e hu n d red y ears afte r the s ec o n d Co n v en ti o n a thi rd Co n v en ti o n w as held . T he thi r d Co n v en ti on w as c hai red by the Rt H o n Ian Si n c lai r MP. T he d raft o f the Co n s ti tu ti o n w as then tak en to the p eop le. the Co n s ti tu ti o n w as d es i gn ed. In 18 99.s ix w ere ap p o i n ted by the Go v ern men t. Sev en ty . T he o t her s ev en ty . W es tern A u s trali a v o ted to j o i n i n 190 0 .s i x o f the d elegates w ere el ec ted by the A us trali an p eo p le in a v o lu n tary p o s tal ballo t. T as m an i a an d Qu een s lan d . w hi c h w as rep res en ted at the fi rs t Co n v en ti o n .SOFTWARE FOR YOUR BRAIN T hi s d raft led to fu rther d i s c u s si o n amo n g the c o lo n i es un ti l i t w as d ec id ed to ho ld a s ec o n d Co n v en ti o n .

Rec en t attemp ts to c han ge the c o n s ti tu ti o n w ere u n su c ces s fu l bec au s e to o man y Au s trali an s felt that the c han ges bei n g o ffe red w ere n o t as c lev er as the e xi s ti n g mo d el. there are o v er 2 70 d i s ti n c t reli gi o u s gro u p s . A go o d examp le o f a c lev er s ec ti o n is Sec ti o n 116 o f the Co n s ti tu ti o n . What is the idea of 'Freedom of Religion' In A u s trali a.F reed o m o f Reli gi o n . T his Sec ti o n has d i rec tly led to the c reati o n o f o n e o f the mo d ern w o r ld ' s mo s t c u ltu rall y d i v ers e s o c i eti es . to l er an c e an d go o d w i ll o f o u r n ati o n an d mad e p o s si ble by Sec ti o n 116 w hi c h ensu res A LL RE LIGIO NS A RE E QU A L u n d er the L aw o f A u s trali a. T he las t n ati o n al c en s us s ho ws that ther e is a ri c h d i v ersi ty o f c u ltu res ." 175 Copyright Michael Hewitt-Gleeson © 2004 . T hi s i s ev i d enc e o f the c r eati v i ty .Gen eral bei n g rep lac ed by a Pres i d en t ap p o in ted by a tw o . i n A u s trali a. let' s lo o k at the i d ea o f ' freed o m o f reli gi o n ' w hi c h has been a p ro blem fo r man y o ld er n ati o n s . o r fo r p ro hi bi ti n g the free exerc i s e o f any reli gi o n . p hi lo s o p hi es .o f o u r Co n s ti tu ti o n s ay s: " T he Co mmo n w ealth s hall n o t mak e an y law fo r es tabli s hi n g an y reli gi o n . T her e may be s o me better o p ti o n s p u t fo rw ard i n the fu tu re. A u s trali an v o t ers w ere as k ed : Do y o u a gre e w i th a p ro p o s ed law to alte r the c o n s ti tu ti o n to es tabli s h the Co mmo n w ealth o f A u s trali a as a Rep u bli c w i th the Qu een an d Go v ern o r. n o p arti c u lar re li gi o n i s the ' t ru e reli gi o n ' n o r i s an y o n e reli gi o n s u p eri o r to an y o ther reli gi o n an d s o w e c an hav e the i d ea o f ' freed o m o f re li gi o n ' .thi rd s maj o ri ty o f members o f the Co mmo n w ealth Par li amen t? T he res u lt o f t he re fer en d u m w as " No" . I t es tabli s hes the la w that . Sec ti o n 116.SOFTWARE FOR YOUR BRAIN On 5 No v emb er 19 99.. i d eo lo gi es an d reli gi o n s i n A us trali a. an d n o reli gi o u s tes t s hall be requ i red as a qu ali fi c ati o n fo r an y o ffi c e o r p u bli c tru s t u nd er the Co mmo n w ealth .. o r fo r i mp o si n g any reli gi o u s o b s erv an c e. A s an examp le o f o u r d i v ers i ty . The Clever Constitution T here are man y c lev er s ec ti o ns in the A u s trali an Con s ti tu ti on . Ov er 2 40 lan gu ages are s p o k en in A us trali an ho mes .

the T ao i s t res p ec t o f n atu re. A u s trali an s . A c u rren t examp le o f thi s k i n d o f d i alo gu e i s the Go v ern men t' s p u bli c ed u c ati o n c amp ai gn . li k e the P ac k ers an d the Mu rd o c hs .thi n k in g." 176 Copyright Michael Hewitt-Gleeson © 2004 . fri en d ly . W e hav e s een that i t i s o n ly w hen on e reli gi o n s eeks to imp o s e i ts au tho ri ty an d ri ghteo u s n es s o v er an other th at w e c an exp ec t the b ru tali ty an d the ho rro r o f reli gi o u s w ars an d c ru s ad es. the Si k hs w i th thei r hu mo u r an d s in c eri ty . the hu man i s t freed o m o f the li b erals . the emp has i s o n relati o n s hi ps an d man n ers o f Con fu c i ani s m. hav e been w o r ld l ead ers i n med i a an d bro ad c as t tec hn o lo gy fo r man y d ec ad es an d the A u s trali an mark et i s a hi ghly s o p hi s tic ated o n e. a gro w i n g n u mber o f A u s trali an s .hi s to ri c ev o lu ti o n o f the A bo ri gi n al d reami ng.as s u re an d en li s t the p u blic in lo o k in g o u t fo r A us trali a i n the hei ght en ed terro ri s t c i rc u ms tan c es i n w hic h w e n o w fin d o u rs elv es . the p eac e an d c o mpas s i o n o f B u d d his m.w ho are fr ee to s tat e that they hav e n o reli gi o n at all . th e ho li s ti c ap p ro ac h o f the A fri c an s .abo v e 2 5% . i s to i n fo rm. 'For we are young and free' W e hav e thes e an d man y o ther reli gi o u s sy s tems w hi c h are a p ri c eles s p art o f o u r a v as t treas u re o f i n tellec tu a l c ap i tal. re. " T he p u rp o s e o f the c amp ai gn . A ltho u gh i t i s v ery s mall. w hi c h i s li k ely to las t fo r abo u t three mo n ths . I b eli ev e Sec ti o n 11 6 i s a v ery c lev e r meme tha t has allo w ed A u s tra li a t o bec o me i n hab i ted by a free. relati n g to the te rro ri s t threat . the fatw ahs an d i n qu i si ti o ns . an d the fu ry o f the p ers ec u ti o n s that fo llo w .d i v ers i ty . an d . A s a y o u n g c o u n try . the w i s d o m gai n ed fro m the s u fferi n g o f J u d ai s m. A ll thes e d i v ers e reli gi o u s v alu es hav e thri v ed an d are c o mp ati ble i n an en v i ro n men t o f mu tu al r es p ec t an d freed o m. the c ha ri ty o f the Chri s ti an s w i th thei r lo v e o f Go d an d fel lo w hu man s bei n gs .SOFTWARE FOR YOUR BRAIN Sec ti o n 116 allo w s all A u s trali an s to ben efi t fro m o u r g reat c o mmo n w ealth o f reli gi o . the w armth o f the b ro th erh o o d o f Is lam. w e hav e been fo rtu n ate to ben efi t fro m the bi tter exp eri en c e o f man y o ld er c o u n tri es . d ec en t an d d emo c rati c c o mmonw ealth o f p eo p le an d gro w n by i mmi gran ts w ho are a ttr ac ted to thi s k i n d o f li fes ty le. T he A u s trali an Pri me Mi n i s ter an n o u nc ed . p r e. J u s t to men ti o n a f ew : A u s trali an s s hare i n the lo n g. the p lu rali s m o f the H in du s . A u s trali a i s a hi ghly ev o lv ed n ati on w here there i s a c o n s tan t di alo gu e betw een the go v e rn men t an d the p eo p le v i a the in dep en d en t med i a. the s o c i al j u s tic e o f Mar xi s m.

the s c hi s m o f the Labo u r mo v emen t. I hav e al w ay s tho u ght o f A us trali a as a c lev er c o u n try . p ro d u c ti v i ty i n c reas es in the w o rk p lac e. I w as tau ght tha t o l d tru ths are rep lac ed by n ew tru th s as n ew ev i d en c e bec o mes av ai lable. li k e all n atio n s . 177 Copyright Michael Hewitt-Gleeson © 2004 . thes e s c i en ti s ts are qu es ti o n i n g. A s a sc i en tis t. exp eri men ti n g. A s a hu man bei n g li v i n g in to d ay 's w o rld I d o n ' t n eed to be a s c i en ti s t to reali s e thi s o bv i o us fac t. T o help p romo te thi s ac ti v i ty . SO T les s o n s hav e n o w reac hed o v er 50 mi lli o n p eo p le w o rld w i d e. the hi gh. the ru d en es s to w ard s Vi etn am Veteran s an d the W hi te A u s trali a Po li c y . n o t fo r s o meo n e els e to mak e y o u r c ho i c es fo r y o u . W e ev en exp o rt c lev ern es s ! A u s trali a c o n ti n u es to gro w an d e xp o rt s o me o f the w o rld ' s bes t sc i en tis ts . So w hat then i s the qu in tes s en ti al ben efi t o f Sec ti o n 116? It i s . In a U SA i r a rti c le. T here a re mo re s c i en ti s ts ali v e to d ay than all the s c i en ti s ts w ho ev er li v ed . w e hav e s een the p rac ti s e fall s o mew hat s ho rt o f the i d eal.SOFTWARE FOR YOUR BRAIN B u t. In d eed . s i mp ly . the Scho o l o f T hi n ki n g is bas ed i n Melbo u rn e an d i s d ai ly exp o rti n g thi n k in g les s o n s to any c o u n try o n the p lan et that i s i n terested . A s w i th all n ati o n s . the s o p his ti c ati o n o f the mark etp lac e . A u s trali a. c an reflec t o n i ts o w n s o rry his to ry o f p ers ec u ti o ns w hic h hav e i nc lu d ed the flo ggi n gs o f Iri s h c o n v i c ts . I s tarted the Sc ho o l o f T hi n k i n g ( SOT ) in New Y o rk i n 1979.the exp l o s i o n o f k n o w led ge. exp lo ri n g. T hat mean s freed o m fo r y o u to c ho o s e. A u s trali an s are n ei ther n ai v e n o r ar e they bli n d . an d sp o rti n g rec o rd s c o n tin u e to be s hattered . res earc hi n g an d u p d ati n g w hat w e o nc e tho u ght to be tru e . the th eft o f A bo ri gi n al c hi l d ren . In ev e ry s p here o f k n o w led ge.p o li tic al s p heres o f in flu en c e.tec h ad v an c es i n c y bermed i a. the i n fo rma ti o n rev o lu ti o n . freed o m o f c ho i c e. Rep lac i n g o ld tru ths w i th n ew tru ths i s c alled thi n k in g. t he c han ges i n geo . the ' p i g tai li n g' o f the Chi n es e. SOT w as o n c e d es c ri bed as " the Mc Do n ald s o f thi n k i n g" . T he w o rld i s fu l l o f d ai ly examp l es o f thi s p hen o men o n . The Clever Country In ad d i ti on to i ts freed o m.

SOFTWARE FOR YOUR BRAIN I hav e s o me ti mes been ac c u s ed by the i n tellec tu al eli te fo r " s elli n g thi n k in g to the mas s es " . SOT . T o c o mmemo rate thi s I p res en ted the G o v ern o rGen eral H i s E xc ellen c y Si r Ni n i an Step hen A K . In the mi d . " I beli ev e y o u r w o rk i n teac hi n g p eo p le to thi n k may be the mo s t i mp o rtan t thi n g go i n g o n i n the w o rld to d ay . I lau n c hed the Sc ho o l o f T hi n k in g ( SOT ) at a m eeti n g o f 70 0 o f A u s trali a' s mu n i c ip al an d fed eral s ta tes p eo p le i n Can b erra. Pri me 178 Copyright Michael Hewitt-Gleeson © 2004 . Pro fes s o r Geo rg e Gal lu p ( fo u n d er o f the Ga llu p Po ll at P ri n c eto n ) .ei ghti es ' teac hin g thi n k ing' bec ame a n ati o n w id e fad in U S ed uc ati o n led by med i a arti c les i n tw o o f A meri c a' s mo s t in flu en ti al p u bli c ati on s: 1. a fo rmer Rho d es Sc ho lar . i n B ri s ban e. an y p lac e. the med i a.an d p ro v id es d ai ly thin k in g les s o ns to any o n e.thin k in g as a s ki ll . te ac hers . after ten y ears o f ru n n i ng aro u n d the U S fro m New Y o rk to plac es li k e W as hi n gto n . a c ov er s to ry I gav e to the Re ad ers Di ges t . San F ran c i sc o . an d 2 . a s p ec i al c erti fi c ate ap p o in ti n g hi m as ' A us trali a' s Nu mber On e B rai n u s er' to s y mbo li s e the v as t p o ten ti al i n tu rn in g. On retu rn i n g to A u s trali a i n the Bi . bu s i n ess an d o thers . GCMB . Dallas . t eac hes n o t w hat to thi n k bu t H OW to thi n k . Later . K B E w i th hi s o w n SOT B rai n u s ers K i t and then aw ard ed to the H o n o u rable Ro bert J L H aw k e A K . a lead s to ry abo u t o u r p ro j ec t i n the New Y o rk T i mes . SOT ' s mi s si o n has alw ay s b een to get ' thi n k in g' tau ght to k i d s at s c ho o l b y p lac i n g ' thi n k in g' o n the c u rri c u lu m as a s c ho o l s u bj ec t. I tak e i t as a c o mp li men t si n c e I c ann o t thi n k o f a better thi n g to s ell. w ho o n c e en c ou raged me by telli n g me . GCV O. 198 3 ) ." E v en tu ally . legi s lat o rs . 3 0 May 198 8 . an y ti me. A t fi rs t. o n 8 Ma rc h 1 990 . n o w the la rges t s c ho o l i n the w o rld . the re w as qu i t e a lo t o f res i s tan c e to this p ro po s al. " T EA CH ING T O T H INK : A NEW E MPH A SIS A T SCH OOLS A ND COLLE GE S" ( J an 9. A u s trali a' s Nu mber On e B rai n u s er. B u t i t di d rec ei v e w on d erfu l s up p o rt fro m so me v ery s p ec i al p eo p le li k e my men to r.o n the p o w er o f A u s trali a' s 16 mi lli o n brai n s . Pu erto Ri c o etc etc an d bac k to New Yo rk agai n talk i n g to p aren ts . w e met w i th grea t s u c c es s .c en tenn i al y ear. the Pri me Mi n i s ter o f A u s trali a.

It' s the n ew fro n ti e r. A s a s en i o r IB M exec u ti v e s ai d . Sc i en c e an d T ec hn o lo gy i n v i ted the Sc ho o l o f T hi n k i n g to ad v is e o n ho w A us trali a c an fu rther d ev elo p i ts " i nn o v ati o n c u ltu re" . T o d ay .o f.thei r brai n p o w er . T o d ate.the c o gn i ti v e p ro c ess w e c all i n n o v ati on . A u s trali a mu s t n o w bec o me the c lev er c o u n try . to tak e ri s k s . li k e o ther E u ro p ean c u ltu res . T hen k i ds w i ll learn that k n o w i n g H OW to thi n k is ev ery bi t as i mp o rtan t as k n o wi n g w hat to th i n k . the H o u s e o f Rep r es en tati v es Stan d i n g Co mmi ttee o n In d u s try . to d i s c o v er. ev ery o n e i s talk i n g ab o u t th e hu man brai n . In 199 5.SOFTWARE FOR YOUR BRAIN Mi n i s ter H aw k e. thi s has ten d ed to p ro d u c e a c u ltu re w hi c h. Si n c e bri n gin g SOT to A us trali a. to u ri n g A u s trali a gi v i n g lec tu res an d w o rk i n g the med i a to s ee that A u s trali an k i ds are tau ght to thi n k fo r thems elv es . T here i s a n ew tren d to w ard s d ev elo p i n g. T hi s i s his to ri c ally d u e to the i mp o r tati o n o f o u r ed u c ati o n s y s tem fro m E u ro p e. w e hav e n o t had an equ al b alan c e gi v en to teac hi n g o u r c hi ld ren ho w to thi n k . to i n n o v ate! T he mi s s i on o f the Sc ho o l o f T hin ki n g i s als o to s ee that thi n k in g i s tau ght i n A u s trali an s c ho o ls as a c o re c u rri c u lum s u bj ec t. I ha v e w o rk ed a s i mi lar c amp ai gn to the o n e I u s ed i n the U S. Si n c e the c hu rc h d es i gn ed o u r E u ro p ean ed u c ati o n s ys tem i n the mi d d le ages . d ec reed : No lo n ger c o n ten t to be j u s t the lu c k y c o u n try . T he Sc ho o l o f T hi n k i n g beli ev es the mo s t s u c c es s fu l an d s ec u re ro u te to an ' i nn o v ati o n c u ltu re' o r a ' c lev er c oun try ' is to p u t thi nk i n g as a s k i ll o n the c o re c u rri c u lu m o f the ed u c ati o n s ys tem. 179 Copyright Michael Hewitt-Gleeson © 2004 . In the i n c reas i n gly c o mp eti ti v e glo b al bu s i n es s theatre. the trad i ti o n al fo c u s o f ed u c ati on has been o n teac hi n g c hi ld ren w hat to thin k . Par t o f o u r s u bmi s s i on to the Pa rli amen t s ai d as fo llo w s : " Dev elo p i n g an i nn o v ati o n c u ltu re i n A u s trali a i s the grea tes t s tra tegi c ho p e fo r o u r p ro d u c ti v e fu tu re i n thi s ec on o mi c regi o n .vi ew . " Ou r mo s t v alu ab le c o rp o ra te as s ets go ho me at 5p m an d are n o t ev en rec o rd ed o n the balan c e s heet" . to mak e mi s tak es . T he be tter w ay to d o thi s i s to hav e " thi n k in g" p u t o n the c o re c u rri c u lu m as a s c ho o l su bj ec t. to exp eri men t. feels i t i s mo re i mp o rtan t to b e ' ri ght' than to be a thi n k er. T hey feel that bei n g ' ri ght' an d d efen d in g o n e' s vi ew p o int i s mo re i mp o rtan t than es c ap in g fro m o n e' s v i ew p o in t to fi nd an ev en better o n e . that c hi ld c an be fo rgi v en fo r ge tti n g the i mp res s i o n that thi n k in g i s n o t as i mpo rtan t as k n o w in g thi n gs . man agi n g an d meas u ri n g the ' i n tellec tu al c ap i tal' o f the c o rp o r ate en terp ri s e.is the u lti mate c o rp o rate as s et. If a c hi ld go es to s c ho o l fo r ten o r m o re y ears an d n ev er has a thi n k i n g le s s o n . T he bi gges t o bs tac le w e fac e i n d oi n g thi s i s the c u ltu ral lac k o f v alu e w e p lac e o n ' thi n ki n g an d i nn o v ati o n ' c omp ared to the v alu e w e p lac e o n bei n g ' ri ght' an d d efen d i n g o u r p oi n t. w o rld c las s c o rp o rat i o n s are reali s i n g that the c lev e rn es s o f thei r emp lo y ees . Gen erally .

then tha t c hi ld s ees a v alu e b ei n g p lac ed o n ' thi n ki n g. It i s a v e ry ho p efu l thi n g that fu tu re A u s trali an k i d s w i ll be tau ght n o t j u s t to ge t the ' ri ght' an s w ers an d to d efen d ' T he T ru th' . A n y w ay . i t h as n o w b ec o me go v er n men t p o li c y to i n tro d uc e ' teac hi n g thi n k i n g' i n to all s c ho o ls an d teac her c o lleges i n Au s trali a an d T erri to ri es ( s ee Parli amen t o f the Co mmo n w ealth o f A u s trali a . i f a c hi ld rec ei v es regu lar d eli bera te t rai n i n g i n thi n k in g s k i lls . i f ' thi n k in g' has a p lac e o n the c u r ri c u lu m.GLE E SON. en o u gh o f the d ru m.SU B MISS IO N T O T H E H OU SE OF RE PRE SE N T A T IVE S ST A NDING COM MIT T E E ON I NDU ST RY . SC IE NCE A ND T E C H NOLOGY RE GA RDING T H E COM MIT T E E ' S IN QU IRY INT O IN NOVA T IO N I N A U ST RA LIA B Y DR. M ICH A E L H E W IT T .SOFTWARE FOR YOUR BRAIN On the o the r h an d . 180 Copyright Michael Hewitt-Gleeson © 2004 . No v ember 199 5) . F OU NDE R & PRI NCI PA L T H E SCH OOL OF T H INK ING . bu t als o H OW to fi n d n ew tru ths an d to thi n k fo r thems elv es .beati n g an d o n w i th the s ho w .1 F E B RU A RY 1995 A s a res u lt.' T hat s o c i ety has s ho w n i t v alu es thi n k i n g an d has p o si ti o n ed i ts elf as hav i n g an i nn o v ati o n cu ltu re." ( E X T RA CT F ROM) .Stan d i n g Co mmi ttee Rep o rt o n In n o v ati o n .

U s e y o u r bes t gu es s o f the fo llo w i n g c ri te ri a fo r s c o ri n g: 3 .40 % OF T H E T IME ( o ften ) 0 . 1. I c o n s i d er all fac to rs fi rs t .10 % OF T H E T IME ( hard ly ev er) My j u d gemen ts o f i d eas are bas ed o n the v alu e o f t he i d ea rathe r than o n my emo ti o n s at the ti me. 181 Copyright Michael Hewitt-Gleeson © 2004 . T hes e rep eti ti o n s p ro v i d ed y ou w ith mu lti p le o p p o rtu n i ti es to i n c reas e y o u r u n d ers tan d in g an d ap p li c ati o n o f the SD N T C VSTOB V S QR H PR R brai n s o ftw are s o let' s hav e an o ther lo o k at ho w y o u n o w rate y o u r o w n brai n p o w er. s c o ri n g ei ther 3 . 2 . I j u d ge i d eas n o t j us t as go o d o r bad . INST RU CT IO NS: A n s w er eac h o f the fo llo w i n g qu es ti o ns . bu t als o as i n teres ti n g. i f they c an lead o n to better i d eas .90 % OF T H E T IME ( n early alw ay s) 2 . d ec i d in g o r p lan n in g. I c o n s i d er all fac to rs i n a s i tu ati o n befo re c ho o s i n g. befo r e p i c k i n g o u t the o n es that mat ter mo s t .bo o k So ftwa re Fo r Y o u r B rai n w hi c h as yo u hav e s een has c o n tai n ed a lo t o f rep eti ti o n .SOFTWARE FOR YOUR BRAIN T hi s i s the las t o f the Sp eed T hi n k ers Co u rs e ( ST C) o f d ai ly les s o n s w hi c h co mp ri s es the text o f thi s e. o r 0 p o i n ts fo r eac h an s w er d ep en di n g o n y ou r o bj ec ti v e es ti mate o f ho w o ften y o u ac tu ally d o w hat i s s tated .70 % OF T H E T IME ( mo s tly ) 1 .

real en o u gh an d p o s si ble en o u gh fo r me to real ly try t o reac h them . I k eep my p lan s as si mp le an d di rec t as p o s si ble. I try to s ee t he p u rp o s e o f ru les I hav e to o bey . On the w ay to a fi n al o bj ec ti v e I es tab li s h a c hai n o f s maller o bj ec ti v es eac h o n e fo llo w i n g o n fro m the p rev i o u s o n e. I c o n si d er the fac to rs . I am abl e to te ll my s elf th e rea l re as o n behi n d a d eci s i on I mak e. I lo o k at c o n s equ en c es o f my d eci s i ons o r ac ti o ns n o t o n ly as they affec t me bu t als o as they affec t o ther p eo p l e. T he o bj ec ti v es I s et are n ear en o u gh . ev en i f I d o n ' t li k e the ru les . B efo re mak i n g a d ec i s i o n .SOFTWARE FOR YOUR BRAIN W hen I c reate a ru le I s ee to i t th at i t i s c learly u n d ers to o d an d p o ss i ble to o bey . W hi le mo s t p eo p le lo o k fo r alt ern ati v es w hen they are n o t s ati s fi ed . I lo o k fo r them d eli bera tely ev en w hen I am s ati s fi ed . lo o k at 182 Copyright Michael Hewitt-Gleeson © 2004 . I k n o w exac tly w hy I hav e c ho s en s o methi n g as a p ri o ri ty . I lo o k at a w i d e r an ge o f p o s s i ble c o ns equ en c es befo re d ec i d in g w hi c h c on s equ enc es to bo ther abo u t. I k n o w exac tly w hat I w a n t to ac hi ev e. In p lan n in g.

y o u hav e better than av erage brai n p o w er. I am abl e to s p ell o u t the d i ff eren c es an d s i mi lari ti es betw een d i fferen t v i ew p o i n ts . It' s j u s t an au d i t o r c hec k li s t to help y o u tak e s to c k o f y o u r thi n k in g. Interpretation T hi s i s n o t a s c i en ti fi c tes t. TOTA L SC O R E. R e c o rd you r sc o re he re : H o w d o es thi s s c o re c o mp are w i th y ou r s c o re at the b egi n n i n g o f y o u trai ni n g? 183 Copyright Michael Hewitt-Gleeson © 2004 .v i ew w hether I agre e w i th i t o r n o t.o f. y ou p o ss es s n o add i ti o n al brai np o w er o ther th an the n atu ra l thi n k i n g abi li ty that mo s t p eo p le hav e.  If y o u r to tal s c o re i n thi s tes t w as betw een 5 1 an d 60 p o i n ts . T o a t rai n ed an d s ki lled thi n k er.  If y o u s c o red betw een 0 an d 3 0 . I am ab le to s ee the o ther p ers o n ' s p oi n t. thi n k i n g i s a to o l that c an b e u s ed at w i ll an d the u s e o f thi s to o l i s p rac ti c al. get c lea r abo u t th e o bj ec ti v es . y o u alread y p o s s es s su p eri o r brai n p o w er. T hi s abi li ty to u s e ' thin k in g as a s k i ll' i s the s o rt o f thi n k i n g abi li ty that i s requ i red to ge t thi n gs DONE . as s es s the p ri o ri ti es . that' s all! A trai n ed thi n k er c an d i rec t hi s o r her thi n k i n g an d us e i t i n a d eli berate man n er to p ro d u c e an effec t.  If y o u s c o red betw een 3 1 an d 50 p o in ts .SOFTWARE FOR YOUR BRAIN the c o n s eq u en c es . an d s earc h fo r p o s s i ble altern ati v es .

o thers w ho d i d n o t s hare y o u r u n d ers tan d in g at all. T hi s help s to mak e the Sp eed T hi n k ers Co u rs e a s elf. ev e ry d ay . o f c o u rs e. th ere w i ll b e tho s e w ho hav e had an un d ers tan d in g o f the les s o n s s i mi lar to y o u r u n d ers tan di n g an d . T he p u rp o s e o f the SOT trai n in g w as to get y o u to thin k mo re abo u t y o u r bu s in es s o r c are er . F R EE: If y o u w i s h to hav e free trai n i n g there are th ree o p ti o n s : 1. I ho p e y o u ' v e fo u nd i t u s efu l. bu t hav e had qu i te a d i fferen t o r ev en c o n trary v i ew . A ltho u gh the re p eti ti o n an d d ai ly p rac ti s e is o ften te d i o u s fo r tho s e n o t u s ed to trai ni n g. A ltho u gh the les s o n I s en d ou t to eac h i nd i v id u al thi n k er eac h d ay i s the s ame fo r ev ery o n e. F o r examp le. i t i s sati s fy i n g to me to s ee ho w many small an d s o meti mes d ramati c c han ges to thei r c areer ac ti v i ti es as a res u lt. F RE E : Y o u c an d o the o n li n e v ers i o n o f thi s Sp eed T hi n k ers Co u rs e ( ST C) n o w o r at an y ti me i n the fu tu re. i n telli gen t s y s tem.ed uc ati n g. T he c o n s tan t s tream o f feed b ac k rep li es I get f ro m thes e man y i n d i vi d u als reflec ts a d i v ers i ty o f u nd ers tan d in gs o f thes e l es s o ns . as y o u w o u ld exp ec t.SOFTWARE FOR YOUR BRAIN As y ou may kn o w . i t' s mo s t i n teres ti n g to wi tn es s the d i v ers i ty o f feed bac k res p ons es w hic h reflec t the abo v e.men ti o n ed w i d e ran ge o f p o s s i ble u n d ers tan d in gs o f thes e les s o n s . thi s trai n i n g is tak en o n lin e ev ery d ay at w w w .s c ho o lo fthi n k in g. J u s t lo gi n an d en ro l at 184 Copyright Michael Hewitt-Gleeson © 2004 .o rg by a w i d e r an ge o f tho u s an d s o f thi n k ers i n mo re than 40 c o u n tri es . I d o harv es t the ri c h array o f c o mmen ts that trai n ees s en d me w hi c h I u se to k eep thes e les s o n s ev o lv in g i n the Darw i n i an s en s e.

o rg 2. to fami ly o r fri en d s o r s c ho o lmates o r bu s i n ess c olleagu es .s c ho o lo fthi n k in g. I als o d o ev en ts an d pu bli c app earan c es an d des i gn i nho u s e p ro grams fo r c o rp o r ate c li en ts fo r fees . s o that' s bas i c ally i t! 185 Copyright Michael Hewitt-Gleeson © 2004 . y o u c an o ffer the Sp eed T hi n k ers Co u rs e ( ST C) that y o u h av e j u s t c o mp leted . If y o u are i n ter es ted . y o u c an v i s i t my New Sell Co ac hi n g s erv i c e w her e I p ro v i d e d ai ly c o ac hi n g i n New Sell to help bu s i n es s members to mu lti p ly thei r s ales by ten – go to www . W e try to k eep thi n gs as s i mp le as p os s i ble.c o m W hen the s c hed u le p ermi ts . F RE E : If y o u thi n k they w o u ld fi n d i t u s efu l.SOFTWARE FOR YOUR BRAIN w w w .ne ws e llc o a c hi ng .

186 Copyright Michael Hewitt-Gleeson © 2004 . So w an ac t an d y o u reap a habi t . MA R K (N e w Te s ta m e nt 9. K U R T VON N EGU T J R ~ W e are w hat w e i ma gi n e o u rs elv es to be. So w a hab i t. A LB ER T EIN STEIN ~ Imagi n ati o n i s mo re i mp o rtan t than k n o w led ge. 23) ~ If tho u c an s t beli ev e. A R ISTOTLE ~ T he s o u l n ev er thi n k s w i tho u t a men tal p i c tu re. R A LPH WA LD O EMER SON ~ A man i s w hat he thi n k s ab ou t all d ay lo n g. an d y o u reap a c harac te r.SOFTWARE FOR YOUR BRAIN A s a s p eci al bo n u s . CARL JUNG ~ T he d ebt w e o w e to the p l ay o f i magi n ati o n i s in c alc u lable.here' s w hat they s ay abo u t thi n k in g … MA R C U S A U R ELIU S ~ A man ' s li fe i s w hat hi s tho u ghts mak e o f i t. MU H A MMA D – W ho are the lea rn ed ? T ho s e w ho p rac ti s e w hat they k n o w . i n trad e an d in the man agemen t o f al l hu man affai rs . EA R L N IGH TIN GA LE ~ W e bec o me w hat w e thi n k abo u t. an d to s o lv e p ro blems i s to gro w i n tellec tu al ly . So w a c harac te r an d y o u reap a d es ti n y . C H A R LES R EA D E ~ So w a tho u g ht. TIMO TH Y D WIGH T ~ T he hap p i es t p ers o n i s the p ers o n w ho thi n k s the mo s t i n teres ti n g tho u ghts . R A LPH WA LD O EMER SON ~ Co n c en trati o n i s the s ec ret o f s tren gth i n p o li ti cs . an d y o u reap an ac t . i n w ar. a ll thi n gs ar e p o s s i ble to hi m that beli ev eth . J P GU ILD F OR D ~ T o li v e i s to hav e p ro b lems .

It w i ll b ec o me s o k n i t w i th habi t an d emo ti o n that o u r in teres ts in i t w i ll be tho s e that c ha rac teri s e bel i ef … If y o u o n ly c are en o u gh fo r a res u lt y o u w i ll almo s t c ertai n ly attai n i t. GEOR GE B ER N A R D SH A W ~ Peo p le are alw ay s blami n g c i rc u ms tan c es fo r w hat they are. WILLIA M SH A K ESPEA R E ~ Ou r d o u bts are trai to rs an d mak e u s lo s e the go o d w e o ft mi ght w i n by feari n g to attemp t. B EN J A MIN D ISR A ELI ~ E v ery thi n g c o mes i f a man wi ll o n ly w ai t. ED WA R D D E B ON O ~ T he mo re i n tel li gen t a p e rs o n i s the les s li k ely they ar e to be a go o d th i n k er. I hav e bro u ght my s elf by lo n g med i tati o n to the c o n vi c ti o n that a hu man bei n g w i th a s ettled p u rp os e mu s t ac c o mp li s h i t. T he gro o v e gets d eep er w i th eac h rep eti ti o n . that n o thi n g c an res is t a w i ll that w i ll s tak e ev en exis ten c e fo r i ts fu lfi lmen t. i f y o u hav e a p r o blem an d i t i s n o t fi xable t hen the re i s n o n eed to w o rry ab o u t i t ei ther . W o r ry c an n ev er help an y thi n g. T he p eo p le w ho g et o n i n thi s w o rld are the p eo p le w ho get u p an d lo o k fo r the c i rc u ms tan c es they w an t an d i f they c an ' t fin d them … mak e them! MA R Y B A K ER ED D Y ~ T he ti me fo r t hi n k ers has c o me. …… T he grea tes t d i s c o v ery o f my gen erati o n is that hu man bei n gs c an alter t hei r li v es by alteri n g thei r atti tu d es o f mi n d … W e n eed o n ly . T he mai n thi n g i s to u s e i t w ell. s o they o ften get trap p ed by thei r o w n c lev ern es s . T hi s is bec au s e they ten d to us e their thi n k i n g effo rt to d efen d thei r p o in t. D OU GLA S A D A MS ~ In telli gen c e i s the abi li ty to s ee many p oi n ts o f v i ew w i tho u t go i n g c o mpletely bo n k ers . I d o n ' t believ e i n c i rc u ms tan c es . then t here i s n o n eed to w o rry abo u t i t.SOFTWARE FOR YOUR BRAIN A LB ER T EIN STEIN ~ T o rai s e n ew qu es ti o ns . 187 Copyright Michael Hewitt-Gleeson © 2004 . to rega rd o ld p ro blems fro m a n ew an gle requ i res a c reati v e i magi n ati o n an d mark s the real ad v an c es i n s c i en ce. A n d . R EN E D ESC A R TES ~ It i s n o t en o u gh to hav e a go o d mi n d . ac t as tho u gh the thi n g i n qu es ti o n w ere real an d it w i ll bec o me i n falli b ly real by gro w i n g in to s u c h a c on n ec ti on wi th o u r li fe that i t w i ll bec o me real. i n c o ld b o o d . n ew p o ss i bili ti es . WILLIA M J A MES ~ Rep eated tho u ghts w ear a k i n d o f p sy c hi c gro o v e i n the mi n d . TH E 14TH D A LA I LA MA ~ Do n ' t w o rry ! If y o u hav e a p ro bl em an d i t i s fi xable. C IC ER O ~ Memo ry i s the tr eas u ry an d gu ard i an o f all t hi n gs .o fv i ew rather th an to es c ap e fro m i t.

H ER A C LITU S ~ If y o u d o n o t exp ec t the u n exp ec ted y o u w i ll n o t fi n d i t. 188 Copyright Michael Hewitt-Gleeson © 2004 . N A POLEON H ILL ~ W hat the mi n d c an c o nc ei v e an d beli ev e. mak e a habi t o f i t. GEOR GE ELIO T ~ T he s tro n ges t p ri n c i p le o f gro w th li es i n hu man c hoi c e. A n d the Great Law s i mp ly s tated i s th i s : If y o u thi n k in n egati v e terms y o u w i ll get n egati v e res u lts . i t c an ac hi ev e. R OGER VON OEC H ~ Creati v e thi n k i n g may si mp ly mean the reali za ti o n that there' s n o p arti c u lar v i rtu e i n d o in g thi n gs the w ay they hav e alw ay s been d o n e. i f y o u w an t n o t to d o s o methi n g. If y o u thi n k i n p o s i ti v e terms y o u wi ll get p o s i ti v e res u lts . MIC H A EL H EWITT. F erv en tly d o I w is h I had d i s c ov ered i t as a y o un g man . bu t i t came to me mu c h later i n li fe and I fou n d i t to be o n e o f my g reat es t d i s c o v eri es . LIN U S PA U LIN G ~ T he bes t w ay to get a go o d i d ea i s to g et a lo t o f i d eas . A B VS c an be t en ti mes better than a CVS . refr ai n fro m d o i n g i t.GLEE SON ~ T he Cu rren t Vi ew o f the Si tu ati o n ( CVS) c an n ev er be equ al to the B etter Vi ew o f the Si tu ati o n ( B VS) . a s in gle exp eri men t c an p ro v e me w ro n g.SOFTWARE FOR YOUR BRAIN N OR MA N VIN C EN T PEA LE ~ T hi s i s on e o f the greates t law s o f the u n i v ers e. T he CVS to B VS meme w o rk s li k e y eas t hi d d en in d o u gh u n ti l i t ri s es . A LB ER T EIN STEIN ~ No amo u n t o f exp eri men tati o n c an ever p ro v e me ri ght. TH E 14TH D A LA I LA MA ~ T hi n k ! T hi n k! T hin k ! … Prac ti s e! Prac ti s e! Prac ti s e! EPIC TETU S ~ If y o u w an t to d o s o methi n g. i t p lan ts thi s tles . GEOR GE H ER B ER T ~ If the b rai n s o w s n o t c o rn . ER IC B IEN STOC K ~ Chan ge y o u r thi n k i n g an d all els e w i ll fo llo w .

SOFTWARE FOR YOUR BRAIN Wo u ld y o u li k e to hav e a Ce rt if i ca t e o f C o m p le t i o n o f y o u r Sp eed T hi n kers d ai ly trai n i n g w i th the Sc ho o l o f T hi n k i n g o v er the p as t fi v e w eek s ? T he c erti fi c ate p ro mi n en tly d i s p lays ou r mo tto : N EMO N A SC ITU R SA PIEN S A R TI F EX.o rg) s ay i n g exac tly ho w y o u w an t y o u r n ame to ap p ear o n the c er ti fi c ate an d I w i ll fo rw ard y o u r c er ti fi c ate as a p d f fi le by emai l to y o u w i th the c o mp li men ts o f the Sc ho o l o f T hi n k i n g. No . T ak e c are o f y o u r b r ai n ! Cheers .o ne is bo r n a s kil l e d t h inke r . emai l me ( Mi c hael @s c ho o lo ft hi n k in g. Mi c hael 189 Copyright Michael Hewitt-Gleeson © 2004 . Co mp leti o n Qu es ti o n: H av e y o u read the les s o n s i n this c o urs e? Y o u r an s w er: Y E S/NO If Y E S.

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