Presented By: Azira Aminallah Nurul Hayati Abdullah Shayu Izyan Zakaria

Introduction

Type Founded Founder Headquarters Area served Key people Revenue Employees Type of site Advertising Users Launched

Private Cambridge, Massachusetts, United States Mark Zuckerberg, Chris Hughes, Dustin Moskovitz, Eduardo Saverin Palo Alto, California Dublin, Ireland (headquarters for Europe, Worldwide Africa, Middle East) Mark South Korea (headquarters for Asia) Seoul,Zuckerberg (CEO) Chris Cox (VP of Product) US$800 million (2009 est.) Sheryl Sandberg (COO) 1400 (2010) Social network service Banner ads, referral marketing, Casual games 500 million(active in Jul. 2010) February 4, 2004

Core Business

BUSINESS MODEL

GROWTH STRATEGY
• • • • Facebook has one of the fastest growth rates, and could potentially overtake MySpace if these rates continue There are now 27 countries with over 1 million people using Facebook. Facebook is still experimenting with different approaches and will find the magic formula for a revenue model that works for his site.

   

VALUE PROPOSITION
to keep in touch, to locate lost friends, find new friends, etc. But for some they go beyond this and become a place. communicated externally

• •
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COMPETITIVE STRATEGY
vs.
§S i p l ri B l g ca st m a s o §N e tw o rk B l g A p p l ca ti n o i o §M y Li ke d Pro fi e n l §Pro fi e H T M L l §Fa ce b o o k V i e o ( D e fa u l A p p ) d t

REVENUE MODEL
Fa ce b o o k m a i l n y m a ke s th e i m o n e y fro m r a d ve rti n g re ve n u e . T h a t' w h y yo u ' l se e b a n n e r si s l a d s o n Fa ce b o o k . T h a t' h o w th e y ca n m a n a g e to s cre a te su ch a g re a t se rvi to yo u fo r fre e . ( Fro m ce a d ve rti n g a n d m a rke ti g , co rp o ra te , p ri te si n va p a g e s e tc ) 5 0 % o f o u r a cti u se rs l g o n to Fa ce b o o k i a n y ve o n

Top 10 Social Networks in Malaysia
1. No. 2. 3. 4. 5. 6. 7. 8. 9. 10. Facebook Social Network YouTube Friendster MySpace Tagged Flickr Photobucket Twitter MetaCafe Ning Alexa Traffic 3 Rank in 4 Malaysia 8 11 12 29 34 38 48 82 Google Ad Planner’s 6,200,000 Unique Visitors Not available from Malaysia 4,200,000 2,100,000 1,800,000 1,500,000 1,300,000 750,000 910,000 690,000

REVENUE MODEL

VALUE CHAIN STRUCTURE
• • • • • • • • • •

MARKET SEGMENT
• Unlimited age (from child to elderly) • Facebook’s targeting enables zero waste from an age targeting perspective • Facebook needs to start thinking of its customers/users as a segmenting marketplace, and not as a "mass" platform provider to anybody and everybody. It needs to learn to segment its market by allowing it to selfsegment into communities of interest. Then it can begin to attract advertisers who might be interested in those niches. •

IT Applications

Handphone Application 

Facebook Profiles

A typical Facebook profile consists of a number of different sections, including Information, Status, Friends, Friends in Other Networks, Photos, Notes, Groups, and The Wall. Most of the sections are selfexplanatory but some are specific to Facebook

As Facebook has evolved, so have its profile pages – new fields have been added and users can share more information than before.

Facebook Photos

Facebook Groups

Facebook Ad

Facebookhas offered Create an Ad for those who wants to advertise thei This is an important feature for Facebook since it makes the pro

Facebook Games Facebookhas offered free games so that the users can play variet

Facebook Notes

Facebook Events

ovides the ability to organize, be part of, and plan for events. This feature has b

vite and recommend others to an event.

Successful Stories

Awards

Lesson Learnt

Conclusion
As a result , Facebook is one of the best social Networking website in the world with multiplicity of IT applications . So ……