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A REPORT ON COMPARATIVE STUDY OF SERVICE FREQUENCEY OF COCA COLA AND PEPSI
PROJECT OBJECTIVE: To study the service frequency and brand preference of retailers survey towards Coca cola and Pepsi RESEARCH METHODOLOGY: RESEARCH TYPE : EXPLORATORY
The research work was done on • Retailers Sample size for this survey was • Retailer size • Survey area • Data type : : : 100 Varanasi Primary Data
Data collection was done through questionnaire and informal interviews. Sample selection was done through stratified sampling and convenience sampling.
Beverages Market Research Reports Find comprehensive market research and company reports on the Beverages Industry. More specifically, find reports on industries such as Coffee, Wine and Beer. Reports include data on market segmentation, size and growth in US, UK, Europe, Asia and global markets. • Alcoholic Beverages • Beer • Beverage Packaging • Beverage Company Reports • Bottled Water • Coffee & Tea • General Beverages • Juices • Milk & Dairy • Nutraceuticals • Soft Drinks • Sports Nutrition • Wine : : : : : : : : : : : : : 993 722 134 423 254 583 590 389 299 200 984 83 503
and 83 . But recent events since then make it clear that public policy is being compromised.Pesticides in Soft Drinks (Pepsico and Coca-Cola) In -Depth Section SE rejects offer to meet Coca – Cola. initially. Centre for Science and Environment (CSE) has rejected an offer of a meeting extended by Coca . CSE had. since public policy is compromised Believes these are nothing but efforts to delay and prevaricate on standards • • Sends Union health ministry point-by-point response. 2006: Protesting the double standards of the soft drinks industry and the inordinate delays in setting norms.but on the condition that the agenda be confined to regulations. Clarifying CSE's position. But will not do so now. Coca-Cola had invited CSE to a meeting to discuss the issue of pesticide residues in its products. September 6. believing that the company was genuinely interested in a dialogue on how the process of regulation and standard setting would move forward. agreed to the meeting .Cola. Says process has been compromised • Had initially agreed to meet in good faith. Says no substance in the charge that CSE report is "inconclusive" or "inconsistent" New Delhi. On August 16. its director Sunita Narain said: "Our initial response of acceptance to the meeting was in good faith.
therefore. we have little to discuss with your company. "shocked" all. How a letter dated the same day. CSE's letter makes it clear that this is an effort to delay and prevaricate on notifying standards already finalized by the BIS so that the process can move towards validation of the test methodology. offer you our regrets for not accepting your offer to meet. was in the knowledge of the cola majors. The report of the expert committee of the Union ministry of health and family welfare was "based verbatim on the comments of the scientists that (the) company had flown down from London. CSE says. the critical meeting of the Bureau of Indian Standards (BIS) convened to finalize standards for carbonated beverages was sought to be stymied. CSE has explained why it believes public policy has been compromised.Cola and us. We therefore. It has reminded the Coca-Cola CEO how on March 29. This evidence of collusion. at best. CSE says its "response to the expert committee report will make it clear that the evidence used to discredit (its) report is based on what can be." 83 . we cannot see the purpose of a meeting between Coca . CSE concludes: "In these circumstances. a deliberate and well-orchestrated strategy to thrash (its) analysis and work". nothing has changed. But sadly. CSE has reiterated its concern that these tactics to delay and divert are not new. 2006." Furthermore. written by the Union health secretary asking for the standards to be deferred." In its letter to the CEO of Coca-Cola India. called misinterpretation of scientific data and at worst.
as claimed by the ministry. CSE says in its reply: "We do not accept that it is justified to say that our report on pesticide residues is "inconclusive" or even "inconsistent". believe that any further enquiry in this matter is unwarranted and will divert the attention from the main issue: regulation of these products." says CSE.the GC-ECD and the GC-NPD to identify. CSE's current study has followed exactly the same methodology and given similar results . therefore. The fact is that there has been a careful and deliberate attempt to misinterpret our report or to find fault where none exists". we have gone a step further and reconfirmed our findings through a GC-MS as was suggested by the JPC. The ministry's committee has parroted the contention of Coca . which makes it amply clear that this is nothing but a well-orchestrated campaign of vilification. In fact. We. quantify and even confirm the pesticides.Cola 83 . • The expert committee's claim that the CSE report is "inconsistent" is based on incorrect understanding of tropical toxicology. CSE has given three examples to elaborate its point: • The expert committee's claim that the CSE report was “inconclusive” was based on misinterpretation. After careful scrutiny of the report of the expert committee. The Joint Parliamentary Committee (JPC) had cleared and endorsed every aspects of its 2003 study.CSE has also sent a detailed point-by-point rebuttal of the expert committee report to the Union health ministry. "If anything.and yet this campaign is underway. The fact is that CSE has used the GC-MS laboratory equipment to reconfirm the identity of the pesticides and not to quantify it. CSE has used other equipments .
"It is not enough to issue advisories against the health aspects of soft drinks.sponsored scientists that it is unlikely that the samples could have had residues of HCH isomers or Heptachlor as it has been banned since 1996. which have detected the same pesticides. unless all studies done in India are wrong. CSE." says its reply. 83 . and to discredit and harass its scientists. "Therefore. it is equally and more imperative that we set regulations so that people are reassured of their safety". • The expert committee's claim that the CSE report should not have found Malathion shows complete disrespect and dismissal of the JPC report. which had discussed this issue and resolved it clearly. CSE has appealed to the ministry that standards for the final product should be notified urgently. says its letter to the ministry. the CSE study cannot be dismissed as inconsistent. has given detailed references of studies conducted by the ministry's own scientists. in its reply. It reveals that the intent of the expert committee is not to conduct an impartial enquiry but to persist in raising unwarranted issues against CSE and its laboratory.
The Ganguly committee has recommended a "maximum residue level of one part per billion (ppb) for an individual pesticide for carbonated water" The panel's report has based its recommendations on a public health risk assessment of soft drinks based on an estimation of quantities consumed. filed in the Supreme Court on March 13. these standards will be the world's first soft drink companies will have to meet. For almost four years it has been advocating a final product standard for soft drinks as a public health imperative. The recommendations come as a vindication for the Centre for Science and Environment's (CSE's) research on pesticide residues in soft drinks.Ganguly panel confirms pesticide in soft drinks Kushal P. director general. This demand had been endorsed by a joint parliamentary committee (JPC) in February 2004. While the panel has recommended limits for individual pesticides. it has stopped short of prescribing a limit for total pesticide residues in soft drinks. The committee's report. mooting a final product standard to regulate soft drinks. now paves the way for the Union ministry of health and family welfare to finalize SHYAMAL and notify a mandatory final product standard for pesticide residues in soft drinks. When in place. has finally made its recommendations. S. Even the limits for individual pesticide prescribed are 10 times the 83 . Indian Council of Medical Research. The committee headed by N K Ganguly. which directed the government to establish a final product standard.
During the meetings of a BIS committee. agreeing with JPC's observations. "The results obtained conclusively demonstrated that sugar manufactured in India and made available to the carbonated water industry is practically free from pesticide residues and.1 ppb limit finalized by the Bureau of Indian Standard (BIS) in March 2006. should not dissuade our lawmakers in attempting to do so. to avoid regulation. fruit and vegetable juices and other finished products".0. BIS had also prescribed a limit of 0. The Ganguly panels test reports reaffirm this. which was the sources of residues in their products. was constituted in November 2004 by the health ministry to guide the authorities fixing "maximum residue levels limits of pesticides in carbonated beverages. said: "Fruits and vegetables juices and other finished products cannot be clubbed with the carbonated water for fixation of maximum limits. sugar syrup and soft drinks tested." The committee had got samples of sugar. too. the panel echoed what JPC had said: "The reason that the other countries have not fixed such limits. industry representatives had argued that Indian sugar was contaminated. "on monitoring of pesticides in carbonated beverages". "based on the contents of the soft drinks/beverages to advise on their harmful effects"." While talking about the finished product standards for soft drinks. is not likely to contribute the levels 83 . also known as the National Level Expert Group. both by soft drink companies and the authorities. had not shown pesticide residues. But sugar sample tests. if used. This was significant since soft drink companies have for long argued that sugar is contaminated.5 ppb for total pesticide content The Ganguly committee. and. The committee.
CSE had shown how governments across the world test soft drinks for pesticide residues. both organochlorine pesticides. A total of 19 samples of popular brands of carbonated water were collected from designated sources from different parts of the country and were tested at the National Institute of Occupational Health. the panel "found pesticide residues in colas”.3 times higher than the individual limit finalized by BIS.more than their limits of quantification. Even sugar syrup samples showed a complete absence of pesticide residues. The committee accepted that laboratory tests can be done to check for pesticides at sub-ppb levels. Soft drink companies have maintained that the government cannot set a standard because their product. Residues of HCH Isomers and DDT. were detected. Residual Issues: While testing samples of soft drinks to ascertain the levels of pesticides in them.. In its presentation to the committee. Ahmedabad. 0.05 ppb…. i. says an expert enlisted by it. being a complex matrix. it is possible to measure residues of several compounds in single analysis by multi-residue methods at sub-ppb levels using modern techniques such as GCMS/MS or LC83 . showing colas can be reliably and repeatedly tested both for monitoring and regulation.e." says the report. cannot be reliably tested in laboratories. Some samples were found to have higher total pesticide levels than BIS's 0 5 ppb limit These tests proved to be a setback for the cola companies on one more count. “In recent times. Levels of both the pesticides in certain samples were found to be 2-3.
Newer pesticides are known to be extremely toxic at very low levels. The second major problem with the committee is its logical basis for standard setting." This conclusion is wrong on two counts.based standard obfuscates the importance of health and does not adequately reflect public health concerns. the Ganguly panel says: “Fixation of limits for total pesticide is not considered scientifically justified in the context of the present knowledge as no interaction has been reported to occur between pesticides at such a low level. The committee has confounded the issue by suggesting standards for pesticide residues should be set on the basis of total 83 . by basing its conclusion on the present limits of scientific knowledge the panel has towed industry's line. Flying in the face of that standard.has hidden behind the excuse of scientific uncertainties. First. the primary purpose of a food standard.MS/MS" the committee observed CSE had in its testing of cola samples used the GC-MS/MS. Any science . precisely as CSE had done for its August 2006 study on soft drinks. The committee went on to specify certain criteria for analysis of pesticide residues for regulatory or legal purposes which include "confirmation of residues along with quantification". Limited Exercise: BIS had prudently established an upper limit for total pesticide residues. food or any other . Typically. industry pesticide. Secondly. even this limitation of science relied upon by Ganguly is wrong because cumulative impacts of pesticides and pesticides with a common mode of action (those which have similar adverse effects) are a major area of concern today.
because public health risk will be enhanced. This trade-off between nutrition and pesticides will allow for pesticides in products which are essential for nutrition and well-being. Or that consumption of these beverages should be capped at the present level.essential categories of food as defined by WHO. This assumes even more significance as monitoring studies have shown that Indians are exposed to higher contamination levels and no quota for toxins can be assigned to non . A parallel process to validate and notify testing protocols can therefore begin immediately and 83 . the standard has to be based on pesticides allowed in the different components of the food basket as is done across the world. The stage is now set for the health ministry to notify the finished product standards for soft drinks. the standards finalized by the BIS must also be notified for voluntary certification. This is not a scientifically advisable method for setting a standard Instead. The companies have started making noises about "scientifically validated testing methodologies" and this might be the next ruse to avoid regulations. based on which standards were fixed. This would mean that soft drinks will get minimum allowances for pesticides since they are not essential or nutritive. While the conservative standards suggested by the Ganguly committee can be notified as mandatory standards.consumption of these drinks countrywide. This will automatically mean that standards have to be revised if consumption increases. The Ganguly committee has already made detailed observations on testing methodologies and protocols.
the final standard and regulatory framework can be notified simultaneously. Now. 83 . The Union health and family welfare minister informed parliament on August 22 that his ministry was waiting for the recommendations of the Ganguly committee to finalise regulations for soft drinks. that the recommendations are in. it's time to act.
so the first year of sales was a loss. the Coca . 1886.Cola was one of America's most popular fountain drinks. Coca . Asa Griggs Candler.Cola was invented by Doctor John Pemberton a pharmacist from Atlanta. Coca . Sales for that first year added upto total of $ 50. Being a bookkeeper Frank Robinson also had excellent penmanship it was he who first "coca cola" into the flowing latter's which has become the famous logo of today. About nine servings of the soft drink were each day. marketed as a tonic contained extracts to cocaine as well as the caffeine .legged brass kettle in his backyard. The funny thing was that it cost John Pemberton over $ 70 in expanses.Cola Company increased syrup sales by over 400 % 83 .BRIEF INTRODUCTION OF COCA-COLA COMPANY In May 1886. The name was suggestion given John Temberton's bookkeeper frank Robinson. Until 1905. the soft drink. With another Atlanta pharmacist.rich kola nut By the late 1890s. John Pemberton concocted the Coca -Cola formula in a three . Georgia. at the helm. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8.
Thums-Up: Thums-Up is a leading carbonated soft drink trusted brand in India. 1985. the US soft drink industry is organized on this principle. Often combined with lunch counters. Around the same time. bottled soft drinks. the compant began selling syrup to independent bottling companies licensed to sell the drink. the soda fountain counter served as a meeting place for people of all ages. Today. both small town and big city dwellers enjoyed carbonated beverages at the local soda fountain or ice-cream saloon. products of the Coca . Often housed in the drug store. 83 . Thums-Up was acquired by the CocaCola Company in 1993. introduced in 1977. the trade secret "New Coke" formula was released. Until the 1960s. the drink was sold across the United States and Canada.between 1890 and 1900. and fast food restaurants came to the fore. Advertising was an important factor in Pemberton and Candler's success and by the turn of the century.Cola Company are consumed at the rate of more than one billion drinks per day. On April 23. Even today. Originally. the soda fountain declined in popularity as commercial ice cream.
the Coca .THE COCA-COLA BUSINESS IN INDIA While the Coca . • System employment: Approximately 10. The company's presence in India was commented in November that year in a deal that gave Coca . employing Indians citizens. INVESTMENT. HISTORY After a 16-year absence Coca .Cola returned to India in 1993. FAST FACT • • Population : 1 billion Share of sales: The Company leads the CSD market with a nearly 60 percent share of sales. and we are deeply involved in the life of the local communities in which we operate. • System investment: More than US$1 billion since 1993. Our beverages are produced locally. EMPLOYMENT AND ECONOMICS IMPACT Coca .Cola India has made significant investment to build and continually improve its business in India.000 people. as an each country were we operate.Cola Company is a global company with some of the world's most widely recognized brands.Cola business in India. • Annual per capita • Consumption: Nine (eight-ounce servings). including new production 83 . is a local business.Cola ownership of the nation's top soft drink brands and bottling network. our product range and marketing reflect Indian tastes and life styles.
supply and distribution. sometimes with the help of technology and skills from the company.Cola system has invested more than US$ 1 billion in India. In India.owned bottling operations. 83 . Almost all the goods and services required to produce and market Coca -Cola in India are made locally. PRODUCTS Leading Indian brands Thums-Up.Cola is one of the countries top international investors. Limca. Citra and Gold Spot join the company's international family of brands. The Coca . The complexity of the Indian market is reflected in the distribution fleet. the Coca .25. waste water treatment plants.Cola. A network of 29 contract-packers also manufactures a range of products for the company. BOTTLING OPERATION The Coca . we indirectly create employment for more than 1. several independent studies have documented that. including Coca .Cola India pledged to invest further US $ 100 million in its operations.Cola system in India comprises 27 wholly owned company -owned bottling operations and another 17 franchises . Coca .facilities. and distribution systems and marketing equipment. which includes 10-tonne trucks. In 2003. by providing opportunities for local enterprises. Maaza.Cola business system directly employees approximately 10. Drugging the past decades. In addition.000 people in related industries through our vast procurement. openbay trademarked tricycles and pushcarts. As such Coca . the Coca -Cola business also generates a significant employment "multiplier effect".000 local people in India.
as in each country where we produce our beverages. in 2001. vending machines and backpack dispensers for crowds of cricket supporters. QUALITY We consider the consistent high quality of our beverages to be one of our business primary assets. from the selection of ingredients to the production of our beverages and their delivery to the market place. Coca .Cola quality system. Our Kinley water brand was launched in 2000 and. In every thing we do. plus the Schweppes product range.Cola all media campaign. hit the market. Innovation has been the hallmark of other marketing campaigns. the Coca . we use our specialized quality management system. to ensure that we are offering consumers only the highest quality products. Annul per capita consumption of soft drinks in India is nine 8-ounce. the Coca . In India.Cola India collected advertiser of the year and campaign of the year awards for the Thanda Matlab Coca . our energy drink shook and our first powdered concentrate. with the company racking up "first" in the introduction of canned and PET soft drink. in early 2003. MARKETING While broad direction and themes for our global brands are created at a global level. specific marketing programmes for our product are determined locally. and this information enables us to continuously improve 83 . Sprite and Fanta. sun fill. but also to our own strict standards for exceotional quality. We monitor our success through our customer and consumer feedback and our in-trade monitoring programmes.Cola system adheres not only to national laws on food processing and labeling.Diet Coke.
000 Delhi residents.000 slum dwellers. the projects has benefited 50 schools. Education: Coca . These initiatives have a benefited over 10.based rainwater harvesting projects in rural and urban areas to help restore water levels and promote community education in ways to conserve natural resources. John's Ambulance Brigade (Red Cross) to provide free medical facilities and information to poor people who cannot afford to visit hospital 83 .our already demanding system.Cola India provides extensive support for community programmes across the country. as well as several village near Coca .Cola India is supporting community . That basic proposition that our business should bring benefit and refreshment is central to the way we operate in Communities around the world. Environment: Coca .Cola we have a long standing belief that everyone who touches our business should benefit. all key priorities of the Indian government which has recognized the company's efforts with a several awards. with a focus on education. over 5.based primary education project setup to provide educational opportunities to marginalized children in slums and villages. both in areas surrounding Coca . Healthcare: Coca .Cola bottling plants and else where.Cola India is supporting community .000 villagers and over 10. health and rainwater harvesting. COCA-COLA AND THE COMMUNITY At Coca . 1000 of students. Coca .Cola bottling.00.Cola India is partnering with NGO’s as well as St. as well as local community members. To data.
Cola bottling plants. as well as several villages near Coca . such as a major polio-eradication drive and drought-relief programme. The company has also supported a range of other national initiatives. in addition to support towards the national cricket championship for the blind.facilities. 83 . and national athletics meetings for the physically challenged. These efforts are helping tens of thousands of under privileged people in seven states in India.
Cola is the world's largest selling soft drink and arguably the most successful product ever marketed in the history of commerce. Today the Company is an unquestionable leader in the world business of non-alcoholic beverages.Cola Beverages Private Limited.Business Overview Introduction: Coca . In India. Coca .Cola operates through the Coca .Cola India which runs a number of bottling plants all over India. Varanasi is one of the key unit in East U.Cola India Division Office situated at Gurgaon near New Delhi.P. Hindustan Coca Cola Beverages Private Limited is the fully owned subsidiary of the Coca . the world's most famous brand completing 121st year of its existence on 8 th May this year. More than one billion servings of Coca-Cola products are consumed everyday around the world in more than 200 countries. Coca .Cola. This unit is situated at approximately 18 83 . Hindustan Coca .
plastics. The wastes generated during the manufacturing process are mainly saleable category. Non-saleable 83 . papers. Almost all brands of Coca . Kinley Soda etc. Sprite. The unit has a single bottling line of 600 bottles per minute capacity. Returnable glass bottle (RGB) is the only package used. 300 m1 to 1 litre capacity. Limca. metal scrap and other miscellaneous waste.Cola Company. Concentrate and Carbon Di-Oxide. prominent amongst them.. gunny bags.KM from the city and 40 KM from the nearest airport of Varanasi. The raw materials used are Water. ThumsUp. Glass bottles are handled in plastic reusable crates. wastewater waste and nonhazardous solid waste in saleable and nonSaleable includes broken glass. Coca – Cola. Sugar. The sizes of the packaging vary from 200 ml. Obviously the saleable waste is recycled or reused as raw material to businesses and industrial activities and has no adverse waste environmental impact. are manufactured here. Concentrate plant near Pune supplies the Concentrate to this bottling unit. Thus there is no any significant environmental impact because of packaging. Fanta.
No on-site burial or burning of waste is carried out. used carbon. carbon filters to remove off odor. The quantity of this non-saleable solid waste is very little as compared to the total waste and the waste is also non-hazardous in character. Following is an over view of the stringent processes before our adopted quality in manufacturing product reaches finally to our proud consumers. off color. garbage and canteen waste etc. off taste and thus it is strictly bought in line with the WHO requirements.Cola are committed to manufacture our products with utmost care and with quality at top priority which makes it the world leader in soft drink industry. The method ensures disinfection and settling of all macro impurities and thereafter it is passed to sand. Water Treatment: We at HCCBPL Varanasi follow a batch treatment process for water treatment which includes coagulation & flocculation. This extensive treatment of water under strict 83 . We are also using state of the art -micron filtration process where the water is filtered upto the extent of 1 micron before it is fed to the process.consists of biological ETP Sludge. Manufacturing Process: We at Coca .
The entire syrup manufacturing area is maintained under a constant positive pressure which rules out the possibility of any external particle entering into the process room.Cola standards. In the ready syrup tank the predecided quantity of concentrate is mixed to the simple syrup in very strict hygienic conditions to yield final syrup. it is subjected to hot treatment wherein it is given a contact time with hyflo and carbon at elevated temperatures. Syrup Preparation: Coca .Cola uses the highest quality of sugar which is controlled and ensured by it's stringent prelaid standards. 83 . It is then passes through a filter press which removes the carbon particles and other impurities before it declared fit for concentrate mixing. All this process takes place under a strict vigil by the quality department which maintains the appropriate records of the numerous tests carried out in the entire process which makes it a foolproof process.monitoring and sampling for quality leads to pure hygienic water with the highest quality meeting the Coca . To ensure high quality of syrup. which serves as the strict criteria before acceptance of a lot.
which ensures removal of the chip necked bottles and suspected bottles from the lot. stations which ensures removal of rusty neck bottle excessively dirty bottles. bottles carrying foreign matter.Cola product to be of the highest quality and reflects our commitment towards delivering the best in class product to the consumers. And thus the good bottles passes into the bottle washing machine which uses intensive mechanical and chemical processes to clean and disinfect the bottles thoroughly and ensure the bottles to be ready for filling. Thus the bottles are subjected to series of stringent inspections before it is fed to the filler for filling 83 . foreign bottles. The bottles received from the market are loaded on the conveyor by the uncasing machine and the arrays of unwashed bottles passes through the four pre-wash inspection. there is again a post wash inspection station comprising of 4 sub stations.Container Washing: Container washing has been identified as one of the major critical control point in the entire manufacturing process & that’s the reason that company has laid some of the very stringent and foolproof systems which ensures Coca . However as an additional safety.
Mixing, Proportioning: Proportioning is basically a process where ready syrup is diluted in a predetermined fixed proportion with water and carbonated to result into beverage conforming strictly to company's norms and specifications. It is carried out by an Italian Machine - MOJONNIER. Filling & Crowning: The chilled carbonated beverage fed by the MOJONNIER is filled into the bottles through a rotary machine named FILLER. The bottles are immediately crowned by crowner (adjacent to the filler) and thereafter the bottles passes through the Date Coding machine which enable the consumer to be 100 percent sure of consuming a perfectly safe and fresh product. Final Inspection: After date coding, there is once again a final inspection station where light inspectors remove all low or high filled bottles and permit only the saleable product to pass through for casing to the caser machine. Managing the waste water: Production lines generate waste water from bottle washers, Syrup and Filler rooms. Entire wastewater generated is treated at Waste Water Treatment Plant and discharged through an 800
meters long pipeline specially laid to discharge the treated waste water away from inhabited areas. Part of this water is being used for gardening purposes within the plant premises.
Market and Customers: Once the finished product is ready, it is transported to distribution centers and then to retail outlets by way of route trucks. The consumers buy the soft drinks from the retailer outlets. The empty bottles are simultaneously collected by the distribution channels at the time of dispensing the finished product. Suppliers and Other Business Partners: Other than water and concentrate, bottling operation requires Sugar, C0 2 , bottles, crates and other miscellaneous material. The Coca - Cola India Division has a Supplier authorization program where suppliers are authorized based on a defined criterion. Environmental considerations are amongst the critical of these criterions. Employees, Plant and Machinery: The no. of total unit employees is approximately 113 & in summer season, which is a peak season for sale of soft drinks, the plant works for three-shift operation round the clock.
The overall educational level of the employees is good and they obviously have a good expertise in water treatment and purification training processes. are Extensive in-house programs
conducted to maintain the competency of the manpower in respective areas. The plant and machinery consists of state of art bottling machinery and test equipment to get consistent quality product at the optimum usage of raw materials. The plant also has an extensive quality test laboratory with equipment like spectrophotometer, density meter, micro lab etc. to conduct on the spot tests at various stages of production. A typical bottling line will consist of uncaserpre wash inspection station - conveyers - bottle washer - post wash bottle inspection station – filler - final light inspection station - conveyor -and caser. Water treatment plant supplies treated water for beverages and syrup preparation. Plant utilities support the production fulfilling the requirement of compressed air, refrigeration, power and steam supply.
Critical Success factors as perceived by the organization: Critical success factors that the company has identified are Product quality, availability, affordability, and freshness of the product. In the words of Mr. Doug Daft, "The Coca - Cola Company exists to benefit and refresh everyone who is touched by our business." The Company believes that good environmental performance and environmental leadership will make also its operations that more good efficient, cost effective and lead to high quality product. It believes environmental its community performance will enhance
relations and leadership in the market place. The eKO policy clearly states that "We will conduct our business in ways that protect, preserve and enhance the environment" In the words of the Chairman of the Coca - Cola Company. "Implementation of Coca - Cola Environment Management System, eKO system, throughout our organization will help us to protect and grow our business through continued environmental leadership. This management system should be
" 83 .the part of the annual business planning process of all groups. divisions and bottlers in our system. I encourage all company associates to use the eKO system to help us continue to improve our record of environmental excellence.
Basai. Shivpur. K. Rajatalab. paramanandpur Targeted Agencies: R.INTRODUCTION ABOUT THE PROJECT Segmented Market: Geographical Segmentation Region Wise Target Market: East Market According To the Situation of Coca – Cola Plant. Enterprises FORMAT FOR THE COLLECTION OF INFORMATION FOR MY PROJECT NAME OF THE AGENCY ADDRESS CONTACT NO. Police Line. INSPECTION AREA Serial Name of Outlet Address : : : : Type of Type of Outlet Remarks SGA % Coke Pepsi Coke Pepsi 83 . Varanasi Targeted Area: Orderly Bazar. Sader Bazar.
SALES FRCE Distributors Salesman Retailer (Coca – Cola marketing by company Varanasi) At present the Coca – Cola produced in the plant (Rajatalab) and its transferred to various to distributor according to demand and company target. Sales Network Coca – Cola may be represented by the following rings.SLAES AND DISTRIBUTION CHANNEL IN VARANASI The basic goal of these departments is matching the supply and demand Sales Network. MARKETING CHANNEL Three level channel and four level channels: Manufacturer Manufacturer Distributors Distributors Retailer Retailer Consumer Consumer 83 .
Profit.PRODUCT PROFILE Product Available in Varanasi Market and Rates. Cost As on May 2008 Coca – Cola has a wide range of products at different volumes PRODUCT LINE • Coca – Cola • Thums – Up • Sprite • Fanta • Limca • Maaza (RGB) • Maaza Tetra • Kinley Soda • Kinley Water • Bonaqua water ● Minute maid PRODUCT VOLUMES AVAILABLE • 200 ML • 250 ML • 300 ML • 330 ML • 400ML 83 . Volume.
) Pet (1. 300 ML) Mobile (600 ML) Can (330 ML) Pet (2 LT.2 LT. • 1.25 LT) Minute maid : : : : : : 6 Months 2. • 1.• 600 ML • 1 LT. BEST BEFORE DATE RGV (200 ML. 330 ML 400 ML 1 LT.5 Months 6 Months 3 Months 4 Months 4 Months Prices per bottle on different volumes SOFT DRINK VOLUME 200 ML & 250 ML 300 ML 600 ML 2 LT. COST 08 10 20 48 25 25 60 83 .25LT • 2 LT.
Price of empty crate 280 Rs. OF BOTTLE 24 24 24 12 09 24 24 12 12 12 24 COST 148 216 450 378 423 552 164 117 117 504 552 NO. 2 LT CAN SODA (300 ML) KINLEY (WATER) BONAQUA (WATER) 1. OF BOTTLES / CRATE VOLUME 200 ML 250 ML 300 ML 600 ML 2 LT 1 LT (WATER) CANE BOTTLE 24 24 24 24 09 12 24 83 .25 LT.2 LT (MAZA) 600ML (MAZA) NO. NO. OF BOTTLES AND THEIR COST VOLUME 200 ML 300 ML 600 ML 1.
RETAILERS PROFIT VOLUME 200 ML 300 ML 600 ML 2 LT CAN COST 148 216 450 405 552 PROFIT 20 24 30 27 48 83 .
Cost As on May 2008 PRODUCT PROFILE 83 . Volume.Product Available in Varanasi Market And Rates. Profit.
83 .Coca – Cola has a wide range of products at different volumes PRODUCT LINE • Coca – Cola • Thums – Up • Sprite • Fanta • Limca • Maaza (RGB) • Maaza Tetra • Minute maid • Kinley Soda • Kinley Water • Bonaqua water PRODUCT VOLUMES AVAILABLE • 200 ML • 250 ML • 300 ML • 330 ML • 400ML • 600 ML • 1LT • 1.2 LT.25LT • 2 LT. • 1.
In 2002. The world's most valuable brand. Coca-Cola has been very strongly associated with cricket. music etc. building strong associations with cricket. sponsoring the World Cup in 1996 and various other tournaments. The most recognizable word across the world after OK. marketer and distributor of non-alcoholic beverages in the world. the thriving cinema industry. including the Coca-Cola Cup in Sharjah in the late nineties. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people. From a humble beginning in 1886. Coca . Coca-Cola's advertising campaigns “Jo Chaho Ho Jaye” and “Life Ho To Aisi” were very popular and had entered the youth's vocabulary. Coca-Cola was the leading soft-drink till 1977 when govt. In India. it is now the flagship brand of the largest manufacturer. even in the remote and inaccessible parts of the nation. Coca-Cola returned to India in 1993 and over the past ten years has captured the imagination of the nation. policies necessitated its departure.The world's favorite drink. Coca .Cola launched the campaign "Thanda Matlab Coca-Cola" which 83 .Cola has a truly remarkable heritage.
southern celebrities like Vijay in the past and today. Vivek Oberoi and cricketer Virendra Sehwag. Sourav Ganguly. cricketers such as Srinath. 5 across the country and this pricing initiative together with improved distribution ensured that all brands in the portfolio grew leaps and bounds. Coke was available for just Rs.sky-rocketed the brand to make it India's favorite soft-drink brand. its brand ambassadors are Aamir Khan. Aishwarya Rai. In 2003. Coca-Cola had signed on various celebrities including movie stars such as Karishma Kapoor. 83 .
a celebration of life itself. the very sustenance of life. That's why we go through rigorous testing procedures at each and every location where Kinley is produced. 83 . A ritual pure Water. the very sustenance of life. purifies. The importance of water can never be understated. safe drinking water is fundamental. Kinley water thus promises water that is as pure as it is meant to be. the most basic need of life.Water. Water.Cola Company. purifies. A universal need that cannot be left to chance. Kinley water understands the importance and value of this life giving force. the most basic need of life. Because we believe that right to pure. transforms. a thirst quencher that refreshes a life giving force that washes all the toxins away. Particularly in a nation such as India where water governs the lives of the millions. Water. a thirst quencher that refreshes. a celebration of life itself.continent. transforms. That is why we introduced Kinley with reverse-osmosis along with the latest technology to ensure the purity of our product. Water you can trust to be truly safe and pure. a life giving force that washes all the toxins away. be it as part of everyday rituals or as the monsoon which gives life to the sub . A ritual purifier that cleanses. Fire that cleanses. Kinley water comes with the assurance of safety from the Coca .
This has been the result of such successful campaigns like “Taaza Mango. Maaza was acquired by Coca – Cola India. Maaza currently dominates the fruit drink category. In 1993. Here was a drink that offered the same real taste of fruit juices and was available throughout the year. The campaign builds on the existing equity of the brand and delivers a relevant emotional benefit to the moms rightly captured in the tagline "Yaari Dosti Taaza Maaza" 83 . fun drink which delivers the real experience of fruit. brand Maaza has become synonymous with Mango. Maaza Mango” and “Botal mein Aam. Over the years.Maaza was launched in 1976. Consumers regard Maaza as wholesome. natural. Maaza hain Naam". Position: The current advertising of Maaza it as an enabler of fun friendship moments between moms and kids as moms trust the brand and the kids love its taste.
Why? With a strong appeal to the youth. leading the Clear lime category. Today Sprite is perceived as a youth icon.Worldwide Sprite is ranked as the No. influence them to be true to who they are and to obey their thirst. 4 soft drink & is sold in more than 190 countries. Sprite has stood for a straight forward and honest attitude. Its clear crisp refers hingtaste encourages the today's youth to trust their instincts. In India. Sprite was launched in year 1999 & today it has grown to be one of the fastest growing soft drinks. 83 .
The brand has been displaying healthy volume growths year on year and Limca continues to be the leading Flavor soft drink in the country. of millions of consumers for over 3 decades. Limca energizes refreshes and transforms.Lime n’ Lemony Limca. anywhere. Born in 1971 Limca has been the original thirst choice. Dive into the zingy refreshment of Limca and walk away a new person …… 83 . The success formula? The sharp fizz and lemony bite combined with the single minded positioning of the brand as the ultimate refresher has continuously strengthened the brand franchise. the drink that can cast a tangy refreshing spell on anyone.
Perceived as a fun youth brand.The 'orange' drink of The Coca . Fanta stands for its vibrant color. Over the years Fanta has occupied a strong market place and is identified as “The Fun Catalyst”. tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment.Internationally. Fanta .Cola Company. Fanta entered the Indian market in the year 1993. is seen as one of the favorite drinks since 1940's. 83 . cheerful and special times with friends. This positive imagery is associated with happy.
Strong Cola Taste. Thums Up was acquired by The Coca Cola Company in 1993. mature and uniquely masculine attitude. Exciting Personality Thums Up is a leading carbonated soft drink and most trusted brand in India. Originally. This brand clearly seeks to separate the men from the boys. Thums Up is known for its strong. 83 . fizzy taste and its confident. introduced in 1977.
Minute Maid thus moved from a powdered concentrate to the first ever orange juice from concentrate. The launch of Minute Maid Pulpy Orange in India (starting with the south of the country) is aimed to further extend the leadership of Coca-Cola in India in the juice drink category. 83 . The initial communication stressed the superior taste of Minute Maid compared to canned orange juice. The company developed a process that eliminated 80 percent of the water in orange juice. They branded it Minute Maid. forming a frozen concentrates that when reconstituted created orange juice. a name connoting the convenience and the ease of preparation (In a minute).Minute Maid (A 62 year success story) The history of the Minute Maid brand goes as far back as 1945 when the Florida Foods Corporation developed orange juice powder. as well as the time savings in preparation compared to squeezing fresh oranges One of the world’s largest juice and juice drink brands Minute Maid brand has clearly become one of the world’s largest juice and juice drink brands.
Cola Caffeine Free Pepsi Diet Pepsi Caffeine Free Diet Pepsi Pepsi Twist (regular & diet) Wild Cherry Pepsi Pepsi Blue Pepsi ONE Pepsi Vanilla Diet Mountain Dew Mountain Dew Code Red Diet Mountain Dew Code Red Mountain Dew Live Red Mountain Dew Blue Shock Mountain Dew AMP energy drink Tropicana twister Mug Sierra Mist (Regular & Diet) Slice Lipton Brisk (Partnership) Lipton Iced Tea (Partnership) Dole juices and juice drinks (License) Fruit Works juice drinks Aquafina purified drinking water Frappuccino ready-to-drink coffee (Partnership) Starbucks Double Shot (Partnership) SoBe juice drinks.• • • • • • • • • • • • • • • • • • • • • • • • • • • • Pepsi . and teas SoBe energy drinks (No Fear and Adrenaline Rus) 83 . dairy.
To identify the consumer satisfaction level regarding various attributes of milk products.RESEARCH METHODOLOGY FOR CONSUMER SURVEY RESEARCH PURPOSE 1.Cola products. RESEARCH DESIGN Sample Serve Area of Survey Duration : : : Retailer Varanasi 2 Months = 100 DATA TYPE Primary data Sample Selection: Stratified and Convenience Data Collection Method: Data was collected through direct Survey Method. To identify the consumer segment that consumes Coca . 3. To analyze the consumer-buying behavior. 2. 83 .
FINDINGS 83 . There could be bias on part of retailers while providing the information regarding the product and company.LIMITATIONS OF THE RESEARCH 1. Scope of research is confined to 100. Shortage of time on part of retailers. 2. 3.
of Vehicles: Vikram Tempo 2 1 3 150 60 50 4 (Not Worked) 150 (Coke) + 60 (Pepsi) + 50 (Mix) = 260 22 2 6 65 15 6 86 (Coke) + 30 (Pepsi) = 116 83 .R. Enterprises: • Position of SGA Total No. K. of SGA : Coke SGA: o VC o CC o EBC Pepsi SGA: o VC o CC o EBC • Position of Outlet Total No. of Outlet : o Coke o Pepsi 80 o Mix 281 o Nw • o o Loading Vehicles Total No.
which is on main road trauliman. Company bound to not exchange bottle of coke with Pepsi • Delivery not on time so b' coz of this sale of coke went down. • If company wants to run this type of rule the delivery on time is solution of problems. 83 . Scheme is income of frate dealer. provide him scheme but inland area shop they not provide them scheme to him. • Agency also works on some specific shop in the frate dealer area and they provide him scheme. • Scheme Problem: Scheme on the carrot is not income of retailers but of the trauliman the shops. In some areas retailers were not aware about the scheme so company want to issue any rule it should we inform to retailers before 2 or three days and it is liabilities of agency to inform all the retailers on the time. But they know about the scheme so there is anger for company from there side.Season rule coke bottle. on the working shop he do not give so in this area scheme is bone of Contusion Company should pay attention on frate dealers. • If any scheme is for 7 days they inform to retailers after 2 days and ending before 2 days all scheme goes in the pocket of trauliman.RECOMMENDATION Bottle Exchange Problem: The Pepsi bottle will not exchange .
0542 . I have enclosed my survey paper in this context.3100492 but there is no response from his side. o Survey should be conduct by the company only for SGA in the season b'coz there are so many outlets which has freeze size problem means there sales is more than there capacity of freeze and some outlet has big freeze so there should be exchange process.SGA Problem: There are two types of problem: • SGA not working well • SGA is not according to there requirement o In the season there are 40 % complain for not working well. complain no. 83 .
. Except it there is also scheme in crowns for retailers.Scheme of Pepsi Pepsi runs in market with scheme whole year. 83 . • 600ml. Scheme of coke • Presently same as Pepsi but except the scheme on crown for retailers.1 crat water with one crat.1 bottle with 1 crat .2 bottles with 1 crat • 2 liters . . Latest scheme on Pepsi • 200 ml. There is some rupees discount that is written on it. Pepsi pay to retailers for display also.1 bottle with 1 crat • 250ml.2 bottle with 1 crat • 300ml. .
83 . • Due to brand name taste and quality all the retailers prefer coke. • There are also a large no.Cola Thums Up is most famous brand which is recognized for its strong taste. by converting mix outlets into our monopoly outlets by giving them some extra benefits.Cola brand is most famous among retailers and consumers at Varanasi. We can increase this no. • According to survey 28 % retail outlets were captured by Coca Cola only where as only 12 % was captured by Pepsi. This is a major advantage to us.CONCLUSION There are some important conclusions about brand preferences: • Coca . of unbranded customers. We should try to convert them into coke branded customers by good supply to retailers.Cola is the most famous add. • Under Coca . who are totally retailer oriented. • The shops where Pepsi and both brands are they also prefer coke but some shops are not satisfied by discount and scheme of coke in comparison to the Pepsi because cokes van comes timely to the shops. • Thunda Matlab Coca .
• Purity of visicooler of coke is better then Pepsi. 83 . • Pepsi can charge its bottles with coke but coke does not charge its bottles with Pepsi. SGA and its service. Except 2 or 3 retailers all are pleased by coke. its marketing element. Coke always pays attention towards brand order.companies’ offers visits everyday or at least 2 to 3 times in week. purity better supervision in each and every shop.
ANNEXURES • RETAILER SURVEY • GRAPHS 83 .
..............……………………………………………… 83 ........... Address ………………………………………………………………………........ Company Name………………………………………. Which brands customers ask more a............RETAILER SURVEY Name of Retailer / Shop ……………………………………………………. SGA Type…………………………………………… b.. ......... In which company do you get more benefit? a.. How many customers demand as a brand or any cola (in percentage) ?.. Pepsi 8... How many carettes / cases do you sold in a week / day? Brand Coca – Cola Pepsi 5...... 6........... Which largest ……………………………… 4. If they have SGA: a. Coca-Cola b. b... How many soft drink companies are in the market? 2.. 1.... coca cola Pepsi 7. ID No…... Do you have one is all the these companies? selling (Y/N) brand? ……………………………… 3........
Questionnaires used Name of respondent Age Sex Outlet name Address Ques-1 Which companies’ cold drink is consumed more from your shoes? (a) Pepsi (B) Coke (c) Both Ques-2 How much crat is consumed weekly from your shop? (a) 5 crat (b) 10 crat (c) 20 crat Ques-3 Who provides better service? (a) Pepsi (b) Coke 83 .
Ques-4 (a) (b) Which companies gives more discount and facilities? Coke Pepsi Do they provide you marketing element? Ques-5 (a) (b) Yes No Ques-6 Which company marketing element is attracting and have ? (a) (b) Coke Pepsi Ques-7 Is coke companies van comes daily to your shops? (a) (b) Yes No Ques-8 How many times coke’s van comes to your shops? (a) Ones (b) Twice 83 .
Ques-9 How many times Pepsi’s van comes to your shop? (a) (b) (c) Ones Twice No Ques-10 Any companies offer visits to your outlet? (a) (b) Yes No Ques-11 How many times do they visit in a week? (a) (b) Daily 2-3 times (C) Once in week Ques-12 Do you have SGA? (a) (b) Yes No Ques-13 Which company SGA you have? (a) Pepsi (b) Coke (c) Both 83 .
Ques-14 Are you satisfied by SGA of that particular company? (a) (b) Yes No Ques-15 Any suggestion to increase the satisfactory level of service? (a) (b) Yes No 83 .
COCA COLA Vs PEPSI There are so many brands of both Pepsi and Coca – Cola which are: Sl. of Respondents who have all Companies = 60. No. of Respondents / Retailers = 100. Total No. 83 . 1 2 3 4 5 6 7 Brand of Coca – Cola Coke Thums Up Limca Fanta Maaza Sprite Minute maid Brand of Pepsi Pepsi 7 Up Mirinda (Limca) Mirinda (Orange) Slice Mountain Dew Tropicana twister RETAILERS Total No.
Outlet of Pepsi and coke in percent (a) (b) (c) Only coke’s outlet =75% Pepsi & coke both outlet =20% Only Pepsi’s outlet =5% Satisfaction by services 83 . of Respondents who have Pepsi = 10. Total No. of Respondents who have Coca – Cola = 30. Total No.
(a) (b) (c) Satisfied =80% Not satisfied =15% Average =5% REASON OF BRAND PREFERENCE 83 .
There are so many reasons for selecting their brand: Taste Brand Advertisement Price Availability Coldness This graph shows that customers consume their brand for: Brand Preference 8% Taste Brand 12% 50% 30% Availability Coldness 50 % Customers Drink for Taste 30 % Customers are Branded Customers. 8 % Drink for Relief from Summer SINGLE BRANDED CUSTOMERS 83 . they compromise with availability. they feel pleasure to use that brand. 12 % Customers are compromising customers.
VS MANY BRANDED CUSTOMERS There are 60 % Consumers who consume only one brand. it may be Coke. Single Vs Many Brand Customers 40% Single Branded 60% Many Branded 83 . 40 % Consumers are many Branded. Pepsi or any other local brand.
MAIN DECISION INFLUENCERS IN FAMILY WHILE BUYING COLA PRODUCTS Children Youngsters Middle Aged Old Members : : : : 31 % 48 % 21 % 0% Main Influencer in Buying Cola Products 21% 0% 31% Children Youngsters 48% Middle Aged Old Members 83 .
PLACE WHERE PEOPLE CONSUME COLA Retail Shops Restaurants Home and Party : : : 58 % 37 % 5% Place to Consume Cola 5% Retail Shop 37% 58% Restaurants Home & Party 83 .
BIBLIOGRAPHY MARKETING RESEARCH: TULL AND HAWKINS AAKER KUMAR AND DEY BOYD. WESTALL & STASCH MARKETING MANAGEMENT BY: PHILIP KOTLER 83 .
CONTENT Acknowledgement Company Introduction o Executive Summary o Introduction Marketing Mix of Coca – Cola o Product Profile o Price o Sales & Distribution Channel in Varanasi o Sales Execution (Right Execution Daily) Competitors Profile Research Methodology Analysis & Findings Conclusion Recommendation Limitation of Research Bibliography Annexure 83 .
drink which is chilled prefer by customer. Company should have to manage proper space for storage of chilled cold drinks because it affect to sale. In carnival time customer not to much bothered about the brand. so in future company should be think over that problem.Recommendation: Company should have to manage the collection of bottle for that no. 83 . sales is depend upon the place of stall. of bottle were damage.
Locality Income & Channel Cluster Channel Cluster Grocery Similar Grouping of Outlet Basis format & Shopper Occasion Eating & Drinking Classifying Outlets basis Volume per Outlet Convenience 83 .Company Market Can be Segmented Along 3 Lines Outlet Volume.
Vanaspati etc. Edible Oil. Provisions.Segmenting Consumer on Basis of Income Low Medium High Locality Income Bronze Silver Gold Diamond Outlet Volume • Grocery: Outlets primarily engaged in retailing of food & various household items. It includes Grocers (Outlets dealing mainly in Grains.) and General Stores (Outlets selling items of day to day requirement & Stocking a variety of branded products) 83 . Spices.
The outlet may have a place to sit. made at the outlet with possibility of consuming those products within the outlets. 83 . It includes QSRs / Bakery / Mithai Stores / Restaurants / Bars / Juice Centers / Soft Drink Shops / Ice Cream Parlors / Tea Shops / Cafes etc.• E & D: Outlets selling items to eat which are being cooked within outlet.
accessible locally. These are often located alongside busy roads. It includes Chemists / STD Booth / Pan Beedi Shops etc.• Convenience: Includes outlets which are small stores or shops. generally. 83 .
No…... Telephone No………………………………………………………………………………. ……………………... ml 600 ml and 1.2 ltr.……Mob... Full Address ………………………………………………………………………………..……………………………………………Mob. ltr... Zip Code Higher Margin Pack ……………………………………………………………………………….... Maaza 250 Route Name ………………………………………………………………………………. Market Name……………………………………………………………………………….....OUTLET SURVEY FORM X Average Profit (Rs. Sr. By ……………. 2 ltr.. Per Date:…/…/…….……………………………. GST No. Landmark ………………………………………CST No... No... ………………………………………………………………………. PET Availability CAN Availability ………………………………………………………………………………. …………… Date ……………. Category Grade Outlet Type Credit Party E&D Diamond Convenience Gold Normal No No Grocery Silver Others Bronze HVO Yes Yes Key Account AR Outstanding Invoice Detail Market COL Market COD Glass Capacity in C/s ……………………………………………………………………….. No... ……………………………………………………………………….PET Mobile Availability Owner Name …………………………………………. Contact Person .…………………..) Outlet Name ………………………………………………………………………………. Availability Salesman Name ……………………………………………………………………………. Brand ………………………… COL in C/s…………………………… Brand ………………………… COL in C/s…………………………… SGA Type ……………… Mfd. Distributor Sign Owner Sign SE Sign 83 ..
Thus it is eating up market share. Thus reduces the market share of company in this segment. Weakness: • Servicing & OYA/SGA’s are very irregular and less. • Highly motivated Sales Team. Comparatively to others. • Kinley soda is high in Cost. • Coke delivers its products on cash but Pepsi on Credit. • Thums-up & Limca has better brand recall & fetches most of the sales. • Communication in the sales channel is slow that hampers implementation of sales strategy. • Merchandising of Pepsi is stronger than Coca – Cola.SWOT ANALYSIS Strength: • A Trusted Brand than Pepsi. • A better penetration in the market than the competitors. • PSR’s of Pepsi have that much delegation of authority that they can manipulate schemes & setup monopoly counters whereas Coca – Cola’s PSR’s do not have that authority. 83 .
and offering more discounts & schemes than Coca – Cola. • Products of Pepsi are pushed on credit. And also the rural market is growing at a pace so by effective strategy this can be a future market for the products. Threats: • Pepsi is a push product in Varanasi market. • Participation in Local festival’s (especially during the start of season) & events must be taken care of.Opportunity: • Urban market of soft drinks is getting saturated. • Company has to concentrate on product penetration in Hotels. 83 . Malls & Cinema Hall.
is 11th and 12th of June in Varanasi. The launching date of 1.25 Lt. 83 . It gives the profit of Rs 42 in one peti to the retailers. And the cost of one peti is Rs 378. The freeze pack has been launched for filling the gap between 600ml and 2Lt. It is a complete family pack. The price of single pet is Rs 35.Launching of 1.25Lt. coca cola brands.
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