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- SUDIP DUTTA
PGPM 09, Section - A Enrollment No. - 010109131 GLOBSYN BUSINESS SCHOOL
the objective of their advertisement was INFORMATIVE.1. Here. 2 . INFORMATIVE ADVERISEMENT The advertisement above by “APOLLO GLENEAGLES HEART INSTITUTES” has tried to create an awareness of their brand.
it is INFORMATIVE in nature. “MW Wires & Cables” stresses on the information.In this advertisement. ‘Wire without fire’ and gives information about their company. 3 . Thus. This advertisement also is created with the objective of sharing the information about the brand.
“UNINOR” aims to attract new customers by providing exciting new offers as depicted in the picture above.In this advertisement. this advertisement is INFORMATIVE in nature. 4 . Thus.
2. 5 . “VODAFONE” has tried to create a liking & preference for their brand to the customers. So. here the objective of the advertisement was clearly PERSUASIVE in nature. PERSUASIVE ADVERTISEMENT In these advertisements.
Thus.In this advertisement also. the objective of this advertisement is also PERSUASIVE in nature. 6 . “TITAN” is celebrating the festivals by persuading the customers by giving away ‘FREE GIFT ON EVERY PURCHASE’.
Thus. REMINDER ADVERTISEMENT In this advertisement. “COCA-COLA” aims to stimulate the repeat purchase of their product.3. it is an example of REMINDER ADVERTISEMENT. 7 .
This advertisement is thus also REMINDER in nature. 8 . “EXIDE” batteries brand reminds their customers about the benefits achieved on their product usage.In this advertisement.
Thus. 9 . this advertisement is REINFORCEMENT in nature. “DULUX” brand is aiming to convince their current purchasers that they have made the right choice in opting for the environmentfriendly paint.4. REINFORCEMENT ADVERTISEMENT In this advertisement.
In this advertisement. Thus. it is clearly made with the objective of REINFORCEMENT in their customer’s mind. healthy and wealthy if they invest in their brand. 10 . “PEERLESS SMART MONEY” financial solution is trying to convince their customers that they will be happy.