Social Entrepreneurship

An Introduction

Prepared by Tim inkpen

Aims of Today¶s Workshop 

the Concepts and Methods of Social Entrepreneurship  Demonstrate how these methods can be used to address issues in Lakewood

Prepared by Tim inkpen

What is Social Entrepreneurship? 

Entrepreneurship is the use of business practices such as business planning, project management, marketing and sales, for advancing social causes

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Why Social Entrepreneurship?  

These methodologies focus on results that can be measured enabling a group to see how successful its work is. Then take corrective action if the ³desired results´ are not being achieved. NOTE: Many businesses do not practice to these methods their loss These methodologies work. Speaking from both research and practical experience, business methodologies, if implemented correctly, are extremely effective for getting things done.
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To be Successful A Community Venture Needs: 

A clearly stated purpose A governing structure, knowledgeable advisors A solid Business Plan Good Project Planning A target audience A source of money &/ resources to run and expand the organization Good Communications, marketing and sales plan Solid Leadership A good working relationship with other community organizations
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easily-obtained goals and build on your success. or ill-defined goals have ruined many projects Start with small. Your goals will change as your project evolves Prepared by Tim inkpen . unrealistic.Clearly Stated Goals     This is often the single hardest part of the whole process Ambiguous.

Useful Tool ± BODI Method BODI stands for:  Benefits  Other options  Drawbacks  Impacts/Consequences Prepared by Tim inkpen .

Lakewood Goals Three Modest Goals with BODI analysis Prepared by Tim inkpen .

Governing structure     Complexity depends on whether the effort is a ³one-shot´ or part of an on-going effort There needs to be clear rules Co-operative. open decision structures work best ± give people a sense of ownership Use arbitration service to resolve disputes in a situation when people can¶t agree Prepared by Tim inkpen .

Governing structure Lakewood Prepared by Tim inkpen .

Council of advisors  In any venture it is easy to lose one¶s perspective  A council of advisors should be a part of any major project  Suggestions: Directors of other nonprofits. leading members of professional organizations Prepared by Tim inkpen . small business owners.

Council of advisors Lakewood Prepared by Tim inkpen .

Business plan ³Failing to plan is planning to fail´ How the project is going to pay for itself? Where to obtain the initial startup capital? Who is the target audience for the system? What do we ASS-U-ME? What research needs to be done? What skills are needed to run the project? Have a current contingency plans. What is to be done if there is a major unforeseen disaster?  What are the weaknesses in our thinking?  Do we have enough resources to run and expand the project?         Prepared by Tim inkpen .

Business plan Lakewood Prepared by Tim inkpen .

Project Management Turning Your Ideas into Reality Prepared by Tim inkpen .

Steps in Building a Project  1. projections. Budget. Mission statement  5. Critique of concepts  4. Brainstorming of concepts and ideas  3. Reality check  7. Project Planning Prepared by Tim inkpen . and timeline  6. Definition of goals  2.

resource assignments and a plan to build a detailed project plan.Project Management Tips 1) An early plan is good to get started quickly.  2) Understand the scope of the project requirements before trying to break it down into specific tasks. especially when more than one person needs to work on parts of a project.  Prepared by Tim inkpen .  3) Documentation is vital. An early plan includes a pre-project launch.

should be short and to the point.  5) Find ways to build up your team early. Just make sure that they are not too often. Listen and learn from your team.Project Management Tips (cont) 4) Communication is very important and it never hurts to double or even triple check to make sure that you are properly communicating with your project team. such as taking them out for dinner. when they occur at all.  7) Show your leadership.  Prepared by Tim inkpen .  6) Meetings. You should have regular events to bring the team together.

Defining Tasks  Tasks After defining your project.R.A.M. concrete objective M = Measurable indicator of progress A = Assignable to a specific person R = Realistic T = Time (how long the job will take and a specific date that it will be done by) Prepared by Tim inkpen . the next step is to break down it into specific tasks.T method. In developing your task use the S. S = Specific.

Project Planning Lakewood Prepared by Tim inkpen .

Defining a Target Audience "Try to be all things to all people and you will end up be nothing to anyone" Prepared by Tim inkpen .

Target audiences  Does your targets have enough capital (Money/resources/skills) to support your project?  If not you have two choices: a) Choose other target groups b) Redesign your project so that it is affordable by your target groups Prepared by Tim inkpen .

What to look for in a target audience  Enough members in the target who are interested in your project or are willing to learn about it  Resources (monetary or otherwise) to support it  Enough members to bring a substantial number of people the project  Enough connections to other groups so that you can grow your market Prepared by Tim inkpen .

Target Audience Lakewood Prepared by Tim inkpen .

Sources of Money &/ Resources  Very detailed plans of where the resources are coming from and how they will be used  An experienced financial person should be involved to handle the monetary side  Need to have a very high confidence that resources will be available  ³Plan to Fail´? Must have a ongoing detailed contingency plan. Prepared by Tim inkpen .

Planning To Fail  What if few of your expected resources come through?  Your ³target audience´ is un-interested in your project  Another competing project comes along & steals your thunder  Your project idea is simply to strange for people to understand Prepared by Tim inkpen .

Planning To Fail (cont)     The project requires far too much time & energy than you can give to it In order for the project to succeed it requires far more resources than originally anticipated Due to a major economic downturn. funds become tight for you target audience Times change & people¶s interests shift to other projects Prepared by Tim inkpen .

Sources of Capital/Resources Lakewood Prepared by Tim inkpen .

Planning To Fail Lakewood Prepared by Tim inkpen .

Communications/Marketing/Sales  Communications: PR functions (i.e. inform of upcoming events)  Marketing: get people to ³buy into´ your project  Sales: get people & organizations to give resources to your project Prepared by Tim inkpen .

 Keep it relevant to your project & to your target audience  Make it professional  Make sure the message you are sending is consistent with the project Prepared by Tim inkpen ..Communication Rules  KISS ± Keep it Simple ..

Communications Lakewood Prepared by Tim inkpen .

Marketing Strategy  Who are your target audiences?  What exactly are you trying to get those target audiences to do?  How can you make a message that these target audiences are most likely to respond to?  What are the best mediums to reach your target audiences? Prepared by Tim inkpen .

Marketing Mediums  News Kits and News Releases  Sales Letters  Sales and Marketing Brochures  Advertisements  Web Sites  Speciality Items Prepared by Tim inkpen .

Marketing Mediums (cont)  Sale Proposals  Goodwill Materials  Promotional Materials  Sales Kits  News Letters  Speeches  Your Imagination Prepared by Tim inkpen .

Marketing Lakewood Prepared by Tim inkpen .

Sales ± Basic Steps          Find prospects (part of target audience) Research prospects Gain their attention Build trust Determine Common Ground. if any Demonstrate understanding of prospect needs Show how project can meet prospect needs Moving from prospect to customer Keeping commitments Prepared by Tim inkpen .

Sales Lakewood Prepared by Tim inkpen .

Leadership  Good Leaders  Bad Leaders  What are some of the traits of a good leader?  What are some of traits of a bad leader? Prepared by Tim inkpen .

not born  Anyone can become a leader if they are willing to learn Prepared by Tim inkpen .Skilful Leadership  Without good leadership a great project can fail  With good leadership a weak project can often succeed  Leaders are made.

Features of Great Leaders (from Kouzes & Posner)  Challenge the Process  Inspire a Shared Vision  Enable Others to Act  Model the Way  Encourage the Heart Prepared by Tim inkpen .

Features of Bad Leaders  Threaten  Indecisive  Refuse to listen to the people around them  Keep all the power for themselves  Refuse to learn or change Prepared by Tim inkpen .

Leadership Lakewood Prepared by Tim inkpen .

I¶ll scratch yours´ Prepared by Tim inkpen .Working other community organizations  Try and coordinate your effort with existing groups  Approach existing groups to see if there are ways of working together  Build up a network among community groups and be willing to help them with their projects  ³You scratch my back.

Community Organizations Lakewood Prepared by Tim inkpen .

Prepared by Tim inkpen .net/projects/moregrou pware/  Warning: While these tools are very powerful and are free they require a great deal a technical expertise to set up.Software Tools  Open Source Groupware: http://sourceforge.

Consulting and Training in all of the areas discussed in this presentation  I can provide.Available Professional Services  My associates and I can offer. Computer Consulting if you should decide to install any of the groupware listed in the previous slide Prepared by Tim inkpen .

Manage. and Deliver Projects on Time and within Budget´ by Robert K. Wysocki et al. ISBN: 0-471-11521-5.  ³Effective Prepared by Tim inkpen .Recommended Reading  ³Don¶t Get Caught In Risky Business´ by Steve Bareham (ISDN: 0-07-560814-6) Project Management: How to Plan.

Oliver Crom and Michael Crom (ISBN 0-7432-1591-5)  ³The Leadership Challenge´ by James M.J. Posner (ISBN 07879-0860-6) Prepared by Tim inkpen .Recommended Reading  ³Smart Marketing on a Small Budget´ by S. Kouzes and Barry Z. Ross (ISBN 0-07-560469-8)  ³The Sales Advantage´ by J.

How to Contact Tim Inkpen E-Mail: Skype: tinkpen Phone: (613) 241-7394 Prepared by Tim inkpen .

Evaluation Forms Please Take a Minute & Fill out a Form and give Back to Ken Prepared by Tim inkpen .