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In attempting to do this. women. Prakruthi works with the poor and the marginalized in various sectors of Indian economy such as plantation workers. We have adopted the strategy of linking the corporate world and communities of people in trying to achieve our stated mission. . small and marginal farmers.Prakruthi Prakruthi is a not-for-profit organization established in 1991. envisages a society where the economic and social divide created by a non-egalitarian system is minimized. youth and children.
through prudent use of technology and timely market interventions. . to decide for themselves a free and holistic life experience and being fully aware of their rights and duties in an enabling environment synergizing human and natural resources Mission To facilitate a situation where the people in difficult circumstances get opportunities and protection to experience unfettered humanhood.Vision To empower all. irrespective of barriers and abilities.
Areas of work Sustainable Tea Sustainable Coffee Sustainable Sugarcane Sustainable Garment .
To ensure that the quality of life of the small Tea growers and workers To progress towards the direction of making certified Tea available for the Indian consumers . Partner : Hindustan Unilever Limited: To establish reliable supply of sustainable Tea from the small Tea growers.Sustainable Tea Objectives: Institutional reforms Capacity building of workers and small tea producers Capacity building to factory workers Developing Market Access sustainable through ICS training and Utz Certification. Farmers: 400 nos Association/Societies : EKTA : Empower Kerala Tea Area .A. Registration # 1/WD2009 PDS : Peerumedu Development Society.M) Tea Company Ltd Karimani in Mananthawady Thaluk. Wayanad District. Kerala. Area : Wayanad Agro Movement (W.
Tea Supply Chain SHG ± 400 FARMERS ICS TRANING IMPLEMENTED UTZ UNDER PROCESS EKTA WAM TEA ( 23 WORKERS ) AUCTION ± 80 % PUSPAGIRI ± 20 % HUL ± UNDER PROCESS .
Wayanad Indian Organic Farmers Producers Company Limited (IOFPCL) Farmers : 13850 and Coverage of 5500 hectares Variety : Robusta and Arabica Procurement : 572 tones is ready Partner: Hindustan Unilever Limited: To establish reliable supply of sustainable coffee from the small coffee growers small growers To ensure that the quality of life of the small coffee growers and workers To progress towards the direction of making certified Coffee available for the Indian consumers . ECAW. Wayanad and Kattapana ( Kerala ) Association: Kodagu coffee Growers co-op society operative 40 SHGs of Kattappana Area.Sustainable Coffee To appraise small growers and their associations/societies on the viability of certified coffee for greater sustainability of small farmers through the market process. Area: Coorg (Karnataka ) .
Wayanad IOFPCL HUL HUL HUL HUL .Coffee Supply Chain SHG ± 13850 Farmers Prakruthi ( Facilitator ) KCGC Green Valley ECAW.
Various stages of the certification process were completed and SA 8000 certification was obtained in May 2008. economic and environmental standards in the garment industry of India. Rajlakshmi Cotton Mills Limited. Prakruthi functions as the Secretariat of the steering group. Nepal Initial studies for Gap analysis has been carried out. .Garments Social Auditing To support activities in the MADEBY® knitwear supply chain To build a flagship chain of suppliers from India for optimal achievement of fair trade objectives. Kolkata Prakruthi undertook a Gap Analysis in December 2007 and then helped RCML upgrade their working conditions and factory premises. Tirupur Steering Group: Collective and coherent approach towards key aspects of social. PRE AUDIT AND POST AUDIT: Facilitate garment/textile suppliers to move towards sustainable social compliance Capacity Building of the workers to the Management for sustainable practices Facilitate management conduct monitoring and verification independently. Star Fashions. The SA 8000 auditor prepared a corrective action report in December 2007 with due dates of compliance and person responsible. Action is being taken to set right the anomalies pointed out in the report for corrective action. To Formulate the re-mediation program as per norms demanded by buyers and have a full-time auditor providing this service.
Garments Supply Chain SA 8000 RCML 1 STAR FASHION CERTIFYING BODY (RINA ) CSR ACTIVITIES UNDER PROCESS CETIFICATION RCML 2 UNDER PROCESS .
Users Group: Sharing of information among different stake holders of the garment industries to improvement the conditions of the labour and bring in win-win situation . Social Accountability International (SAI).Tirupur Steering Group Objective: Integrate the voice and expertise of the Tirupur SG in the audit process by initiating Pre-and Post audit consultation in SA 8000 auditing. To build capacity of the workers in the SA 8000 certified factories on SA 8000 standard along with experts and Steering Group members. Training Program : Training for the workers on codes of conduct at the factory floor Significantly. the creators of the SA 8000 standards has formally endorsed this Steering Group. To initiate a process of direct dialogue between the employers and also with SAI representatives on social audits. To build the capacity of the Tirupur SG to understand and use the complaint filling mechanism within SA 8000 process.
Parry at the end of the project.Sugar Cane Towards a Sustainable Sugar Supply Chain in India To certify at least 1000 sugarcane farmers who will supply certified sugarcane through E. Area : Tamil Nadu Partner : EID Parry Sugar Co Ltd. The capacity of at least 40.D.000 smallholder sugarcane farmers and workers would be built up on Best Farm Management Practices and principles of sustainable chain management To contribute to MDG1. .I. MDG 7 and MDG 8 targets through the project To train one project official in Best Farm Management Practices and sustainable chain management as the lead trainer and 15 Parry representatives as field trainers.
Drivers for CSR in the Indian context Desire to be a good corporate citizen Improved relationship with local communities Opportunities to enhance reputation/brand Stated philosophy of founders To build a global corporate brand Enhanced shareholder value Improvement in employee relations Survival of business in long term Improved standing with government and regulators Compliance with legislation Improved management of risk Alignment with industry trends Exploitation of potential competitive advantage Pressure from overseas partners To access new markets. including in other countries Pressure from ethical business partners Cost saving/operational efficiency .
CSR instruments like codes.Rationale for an NGO to engage with the private sector R1 Peoples resources are being taken over by the private sector. There is an increasing tendency to further dilute them Regulatory mechanisms are scarcely geared to ensure equity and justice. R2 R3 R4 . Moreover most codes do not focus on marginalized communities as stakeholders. There is a need to bring about coherence in action so that the effectiveness of engagement gets consolidated. Thus the social contract between businesses and society does not get fulfilled Potential of Ethical business Ethical business and trade if implemented with sensitivity have the potential to contribute to eradication of poverty. Philanthropic energies of business can contribute to reach the Millennium Development Goals Consolidation of business engagement Various organizations in the development sector engage with business. Knowledge and forests which impacts on their livelihoods. The poor do not have a space in decision making with respect to business processes. For profit business impacts on the poor. norms and standards are not binding on businesses. It is also leading to casualisation and feminization of labor Current laws and regulations are inadequate Current state laws and policies under which business operates are inadequate. water. This assigns a responsibility on the business to minimize this impact The privatization of basic services undermining peoples access and control over resources like land.
Certified Markets are not only for Northern Consumers. Develop Indigenous Codes of Conduct for different sectors and Align with the global codes like UTZ.Needs Multi-stakeholder Initiatives Investment in Development of local Certified Markets. More Participation of Southern NGOs in Northern CSR Forums-The basis to be the Regions they represent and not producers and Consumers . External Verification and Impact Assessment role of NGOs for different codes. RFA Capacity building of NGOs to engage with corporate sector in Partnership Framework Expand Monitoring.
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