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Questionnaire for Brand Audit Nokia

Questionnaire for Brand Audit Nokia

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Brand Audit Questionnaire

(Brand Being Audited: Nokia)

Awareness Ǝ Usage

Nome the bronds of mobi/e hondset you con think of?

Tr|r| ol 8oudrl |asl l|re Redu|a( use(
1. ...... [ ì [ ì
2. ...... [ ì [ ì
3. ....... [ ì [ ì
1. ....... [ ì [ ì
5. ....... [ ì [ ì
ê. ........ [ ì [ ì
Z. ........ [ ì [ ì

|w(|le rares urde( 'Tr|r| ol' co|urr. P|ease p(ov|de as rarv rares as vou car
lr|r| ol before l|c||rd lre ore 8oudrl |asl l|re ard |l vou a(e a Redu|a( use(.
Co|urr 2 ard 3 srou|d oe arsWe(ed alle( arsWe(|rd co|urr 1)

9/eose ronk these bronds in order of your preference


No||a 3arsurd 3orv E(|ss|or

8|ac|oe((v L0 Volo(o|a

|-Prore

wh|ch hand set are you us|ng now ?

ßrand ........... Hode| ..............


what |s the pr|ce range of your present mob||e handset ?

1. Less lrar 3000 | ) 2. 8elWeer 3000 - 5000 | )

3. 5000 - 10.000 | ) 4. 10.000 - 15.000 | )

5. 15.000 - 20.000 | ) ô. Aoove 20.00 | )




@ry to ossociote the /ooos with its owner


ŧŧŧŧŧŧŧŧŧ ŧŧŧŧŧŧŧŧŦ ŧŧŧŧŧŧŧŧŧ



........ ......... .........



..........

@ry fi//ino up the missino /etters be/ow for these brond nomesŦ

a. **A o. 3*V*u* * c. 3* NY E*C*3*N

d. L* e. P*N* l. 8*AC 8*R*Y





8rand Þersona||ty

Jhich brond or bronds do these fo//owino words {odjectives)
tru/y describe? @ick the oppropriote brondŦ You con tick mu/tip/eŦ

NA 3orv E(|cssor 3AV3uN0 Nore ol lrer
a. oWr-lo-ea(lr [ ì [ ì [ ì [ ì
o. loresl [ ì [ ì [ ì [ ì
c. Cree(lu| [ ì [ ì [ ì [ ì
d. a(|rd [ ì [ ì [ ì [ ì
e. rad|ral|ve [ ì [ ì [ ì [ ì
l. up-lo-dale [ ì [ ì [ ì [ ì
d. Re||ao|e [ ì [ ì [ ì [ ì
r. rle|||derl [ ì [ ì [ ì [ ì
|. 3uccesslu| [ ì [ ì [ ì [ ì
j. uppe( C|ass [ ì [ ì [ ì [ ì
|. Cra(r|rd [ ì [ ì [ ì [ ì
|. uldoo(sv [ ì [ ì [ ì [ ì
r. Toudr [ ì [ ì [ ì [ ì

lf this brond were o popu/or lndion fi/m stor then it wou/d hove
been

a¡ 1|s|a· |aua· ( ¡ t¡ 1u|iat ra··|aa ( ¡ ·¡ I»|a 1t|a·a|au ( ¡

!¡ 1au|· ||aa ( ¡ ·¡ 1t||s|·| ra··|aa ( ¡ (¡ra··s| raca| ( ¡

r|·as· ¡asi|(· ·»a· ·|»|··
...........................................
...........................................

ßrand Equ|ty
1 Att|tude Towards the ßrand

what do you th|nk of Nok|a

urappea||rd 1 2 3 1 5 ê Z Appea||rd

LoW 0ua||lv 1 2 3 1 5 ê Z l|dr 0ua||lv

urp|easarl 1 2 3 1 5 ê Z P|easarl

ur|roWr 1 2 3 1 5 ê Z Popu|a(

(d|ra(v 1 2 3 1 5 ê Z P(esl|d|ous

P|a|r & s|rp|e 1 2 3 1 5 ê Z 3ra(l ard slv||sr

Allo(dao|e 1 2 3 1 5 ê Z Expers|ve

Re||ao|e 1 2 3 1 5 ê Z ur(e||ao|e

Eas||v ava||ao|e 1 2 3 1 5 ê Z Nol eas||v ava||ao|e



2 Purchase |ntens|on

| w||| certa|n|y buy a new mob||e phone |n next 5 months

|sad(ee 1 2 3 1 5 ê Z Ad(ee

The brand | w||| buy wou|d be ...........

3 Purchase ßehav|or

|f g|ven a chance to change your present mob||e phone you w||| go
for ..............

what wou|d be the pr|ce range ..........

4 6ustomer sat|sfact|on

| am happy w|th Hy present brand

|sad(ee 1 2 3 1 5 ê Z Ad(ee


Product Attr|butes

ote these bronds on the fo//owino ospectsŦ 1ŴLeost 5otisfoctory
ond 5Ŵvery 5otisfoctory

NA 3orv E(|cssor 3AV3uN0
es|gn 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5
6amera 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5
'|deo 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5
Hus|c 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5
$oftware compat|b|||ty 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5
6onnect|v|ty 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5
|8|ueloolr. rl(a(ed. rle(rel. u38correcl.0RP3)
ßattery ßackup 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5
Ava||ab|||ty 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5
#e||ab|||ty 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5
After-sa|es $erv|ce 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5
|Corp|a|rl (esporse l|re. Tvpe ol Wo(|lo(ce al lre 3e(v|ce cerle(. Local|or ol
se(v|ce cerle(. Alle( sa|es lo||oW up)
'a|ue for money 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5
ßrand #eputat|on 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5
Adds prest|ge to your 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5
|mage
$oftware updates 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5

#ugged 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5
e||cate 1 2 3 1 5 1 2 3 1 5 1 2 3 1 5

vera|| 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

¯age / Assoc|at|ons

or which brond or brondsţ the fo//owino stotement is true? You
con put ony number of ticks you wontŦ

NA 3orv E(|cssor 3AV3uN0 Nore
A|Wavs ra|rla|rs a r|dr |eve| ol cua||lv [ ì [ ì [ ì [ ì

wo(lr |ls p(|ce [ ì [ ì [ ì [ ì

p(ele( lr|s o(ard [ ì [ ì [ ì [ ì

(ecorrerd lr|s lo olre(s [ ì [ ì [ ì [ ì

l ras sorelr|rd lral olre( o(ards do rol [ ì [ ì [ ì [ ì

l d|ves a lee||rd ol p(|de ard corl|derce [ ì [ ì [ ì [ ì
lo |ls use(s

ar a |ova| use( ol lr|s o(ard [ ì [ ì [ ì [ ì

l's a ve(v spec|a| o(ard ard ras sore [ ì [ ì [ ì [ ì
ur|cue lee||rds aooul |l.

Vv ||rd ol peop|e |||e lr|s o(ard [ ì [ ì [ ì [ ì

ar lu||v sal|sl|ed W|lr lr|s o(ard [ ì [ ì [ ì [ ì

|rlerd lo do or ouv|rd lr|s o(ard |r lulu(e [ ì [ ì [ ì [ ì

l(usl lr|s o(ard ve(v rucr [ ì [ ì [ ì [ ì


o||ar metr|c Test

1. NA EZ1 |s p(|ced al Rs 13.100. loW rucr ro(e o( |ess W||| vou oe W||||rd lo
pav lo oola|r ar ecu|va|erl rode| |sare lealu(es) ol 3arsurd sla( 30 Rs
********ro(e o( R3 ********** |ess

2. . NA EZ1 |s p(|ced al Rs 13.100.loW rucr ro(e o( |ess W||| vou oe W||||rd lo
pav lo oola|r ar ecu|va|erl rode| |sare lealu(es) ol |-Prore 30 Rs
********ro(e o( R3 ********** |ess


3. NA EZ1 |s p(|ced al Rs 13.100.. loW rucr ro(e o( |ess W||| vou oe W||||rd lo
pav lo oola|r ar ecu|va|erl rode| |sare lealu(es) ol 3orv E(|cssor Xpe(|a r|r|
Rs ********ro(e o( R3 ********** |ess


4. NA EZ1 |s p(|ced al Rs 13.100.. loW rucr ro(e o( |ess W||| vou oe W||||rd lo
pav lo oola|r ar ecu|va|erl rode| |sare lealu(es) ol 8|ac|oe((v Cu(ve Rs
********ro(e o( R3 ********** |ess


dent|f|cat|on Ǝ
C|ass|f|cat|on

Nare *********************** Prore********************

ccupal|or ******************** (dar|zal|or ***************

0erde(: V F
| ) | )

Ade 0(oup: 1ê-20 21-25 2ê-30 31-35
| ) | ) | ) | )

Educal|or: l3C Jur|o( Co||ede 0(aduale Posl 0(aduale
| ) | ) | ) | )

Far||v 3|ze 1 2 3 1 5 >5
| ) | ) | ) | ) | ) | )

0        @f¾¾nf  –¾¾°                        .                       -4.

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