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Nada Dugas
External Relations
Central Eastern Europe, Middle
East & Africa
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A leading consumer goods company


with 39 billion dollars of sales, of more
than 150 years
marketing approximately 250 brands
in over 130 countries.
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Ariel Nutristar Actonel Always Olay
Pampers
Alldays
Tide Sunny Didronel Dodot Safeguard
Delight Tampax
Fairy Metamucil Luvs Pantene
Whisper
Dash Pringles Peptobismol Pert Plus
Bonux Crisco Vicks Max Factor
Lenor Jif Crest Cover Girl
MR Clean Olean Blend-a-mend Camay
Folgers PUR Zest
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ïealth & Nutrition

ïygiene

Education
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Protein-energy malnutrition affects 27 % of


the children (every fourth child world-wide)
ïalf of all child deaths ± 5 MM/year
16% of total disease burden would be
resolved with resolution of malnutrition
Micronutrient deficiency or ³hidden hunger´
(deficiencies of iodine, Vit A and iron)
contribute to brain damage, blindness, mental
retardation, growth-stunting, learning
disabilities and low work capacity
  

Of the 5.1 billion people in non-industrialized


countries, 1.3 billion people do not have access to
safe water. Approximately 3.1 billion people do not
have access to adequate sanitation.

Seven percent (7%) of all deaths and diseases are


due to lack of adequate water, sanitation and
hygiene. Approximately 3.6 million children die from
water-related diseases each year.
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improvements have been obtained in education.


Primary school enrollment has increased significantly
and adult literacy rose from 47% in1970 to 70%
today. The technological advances in communication
and availability of information via the Internet will no
doubt contribute to this improving trend.

A combination of education, improved nutrition and


availability of drugs and vaccines, will lead to an
increase in life expectancy and improve the quality of
lives.
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There will be a dramatic increase in the


number of people over 65 years of age -
an estimated six-fold increase by 2050.
The leading causes of sickness and
death among the elderly are: cancer,
heart disease, circulatory disease,
rheumatoid arthritis and osteoporosis
  

Consumer
Concerns c 

  
Î Aging


Î Women¶s ïealth
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Î Food and Water

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Born Disease
  
Î Water scarcity
 
Î Child Nutrition &

   
Development

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Development of a breakthrough nutrient drink that
has been clinically proven, in a Tanzanian study, to
improve the growth and development of children;
New cleaning methods that use less water, cold
water, non-potable water, and even salt water;
Disinfectant soaps, cleaners and detergents to
improve sanitation;
An osteoporosis drug to improve bone health and the
lives of the elderly;
Crest dental hygiene training;
The Pampers ParentingTM MC Institute;
Education on women's health issues;
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South Africa: ïands-On pregnancy program
Egypt: building washing clubs in Beheira to reduce
the rate of infection from bilhazia and fasciola
diseases, building 50 new schools in 10 years, five of
which are already finished
Syria: health program to improve mother and child
health in health centers with the DoH
Philippines, Pakistan & Mexico: hand wash campaign
to prevent infectious disease contamination
Middle East: girls education about puberty and self
esteem, a taboo subject
Guatemala: water purification campaign
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Local governments in education programs


(ministry of health, of education, of welfare)
Local and International NGO¶s
UN organizations: UNICEF
Professional associations (pediatric,
dermatologist, midwives,nurses associations)

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