The

Story

Management Information Systems (MIS 750)

Group Presentation 2: Book Review

Prepared by: Prepared for:

Faeza Zainal Abidin (2009367799) Assoc. Prof. Dr. Mardziah Hashim
Nurwahida Mohd Yaakub (2009782101) Presentation Date:
Siti Noor Hidayuu Kamalrulzaman (2009983613) 20 September 2010

Masters of Business Management (BM 770)

Universiti Teknologi MARA
Shah Alam, Malaysia 2010
PART 1: GOOGLE STORY INTRODUCTION
 Intro Summary Updates

Overview 01: 25th Anniversary of Buckyball (4 Sept 2010)

Title: ISBN Number:

The Google Story 978-0-330-44005-9

Authors: Format:
David A. Vise with Mark Malseed Paperback
(also available on
Edition: hardcover, ebook &
First Edition audiobook)

Date of Publication: Number of pages:

15 November 2005 316 (incl. appendices)

Publisher: Number of chapters:

Pan Books (Great Britain) 26

Price:
RM38.90
 Intro Summary Updates

Overview 02: India’s Independence Day (15 Aug 2010)

The Google Story – what is it about?

• biography of Sergey Brin & Larry Page,

Google co-founders

• how Google was created & developed

• how Google become highly profitable

• Google’s competitive advantages

• Google exciting culture

PART 2: CONTENT OUTLINE
 Intro Summary Updates

What’s in the Chapters? 03: World Cup Final (11 Jlul 2010)

Chapter 1: A Healthy Disregard tor the Impossible (pp 10-19)

Chapter 2: When Larry Met Sergey (pp 20-31)
History of
Chapter 3: Learning to Count (pp 32-44) Google
Chapter 5 :
Chapter 16:
Divide and Conquer (pp 58-69)
Going Public (pp 168-180)
Financial and
Chapter 3: Learning to Count (pp 32-44)
Chapter 17:
Chapter 24:
Playboys (pp 181-191)
Money Machine (pp 259-268)
Investment
Chapter 25: The China Syndrome (pp 269-280) Matters
Chapter 8 : A Trickle (pp 93-102)
Chapter 9 :
Chapter 13:
Hiring a Pilot (pp 103-111)
Global Goooogling (pp 141-151)
Google’s
Chapter 14: April Fools (pp 152-163) Progress and
Chapter 15: Porn Cookie Guy (pp 164-167)
Chapter 21: A Virtual Library (pp 228-239) Developments
Chapter 26: Googling Your Genes (pp 281-292)
 Intro Summary Updates

What’s in the Chapters? 04: Doodle4Google World Cup Winner (NZ) (15 June 2010)

Chapter 20: A Legal Showdown (pp 220-227) Challenges

Chapter 22: Trick Clicks (pp 240-249)
Faced by Google
Chapter 4 : The Secret Sauce (pp45-57) Advertising
Chapter 7 : The Danny Sullivan Show (pp 82-92)
Chapter 10: You’ve Got Google (pp 112-120) Business &
Chapter 11: The Google Economy (pp 121-129)
Chapter 19: Space Race (pp 204-219) Competitive
Chapter 23: Attacking Microsoft (pp 250-258)
Advantages

Chapter 6 : Burning Man (pp 70-81)

Chapter 12: And on the Fifth Day… (pp 130-140)
Chapter 18: Charlie’s Place (pp 192-203
Google Cultures
PART 3: CONTENT SUMMARY
 Intro Summary Updates

The Google Guys 09: E.C. Segar’s Birthday (Popeye) (8 Dec 2009)
(Chapters 1, 2)

Born 12 Dec 1972 in Michigan, US

d
Quiet, timi

Education:
• Undergraduate
degree in comput
(University of M er engineering
ichigan)
• Ph.D in compu
ter engineering c
Larry Page in Stanford Univ
ersity
andidate
• Attended Mont
essori school as
a kid

Father was a Professor in computer science in

Michigan. Father died of polio at 58.

ctor:
Computer geek fa p ri n t er out of Legos in
i nk j e t
Built a working
Primary school
 Intro Summary Updates

The Google Guys 10: April Fools! (1 April 2010)

(Chapters 1, 2)
Born 21 Aug 1973 in Moscow, Russia

ent , f it, outspoken

Confid

Education:
• University of
Maryland, comput
mathematics, age er science &
d 19
• Ph.D in compu
ter engineering
in Stanford Univ candidate
ersity
Sergey Brin • Attended Mont
essori school as
a kid

Father teaches math in Maryland

Mother a scientist at NASA’s Goddard Space
Flight Center

ctor:
Computer Geek Fa
wa nt i n g t o b e around computers
Always
Also a math whiz
 Intro Summary Updates

The Birth of Google 11: Sesame Street (10 Nov 2009)

(Chapter 3)
Ph.D research
10,000 searches a Existing search
project
day engines
- Data mining &
at Stanford were unsatisfactory.
indexing

PageRank - search
Can be applied to result
the Internet! are ranked based on
a site’s
relevance

Tried to sell Brin & Larry decided

Misspelled “googol”
for “google” when C T ED!! to
PageRank liscence to run the internet
EJE Yahoo &
AltaRVista, search as their own
looking for a name
Excite business
 Intro Summary Updates

Funding Google Inc. 12: Day of the Dead (Mexico) (2 Nov 2009)
(Chapters 5, 16, 17, 24 & 25)

June 1999: April 2004:

Aug 1998: Andy funded $25 Google was going
Bechtolsheim, a million from public
Raised $1 million
computer whiz & Silicon Valley (Brin & Page
from family and
legendary Venture were reluctant –
friends
investor invested Capitalists – they enjoyed
$100,000 Sequoia Capital & privacy, loved the
Kleiner Perkins freedom)

Classified shares:
Aug 1998: $100.01
Aug 19:
May 2005: $225 • Class A for
GOOG went out Google Guys
regular investors
June 2005: $300 on NASDAQ at auctioned their
(1 vote)
$85 (19.6m shares online
• Class B for Brin
Highest: $741.13 (Nov stocks)
& Page (10 votes)
07)
 Intro Summary Updates

Milestones 13: Linnea Selin (Sweden) (1 Nov 2008)

(Chapters 8, 9, 13, 14, 15, 21, 26)

Watch a very interesting video here:

http://www.youtube.com/watch?v=EjN5avRvApk

It shows Google’s important achievement throughout its 11 years in business

 Intro Summary Updates

Progress & Developments 15: Leonardo Da Vinci’s Birthday (15 Apr 2005)
(Chapters 8, 9, 13, 14, 15, 21, 26)

Wireless search
capability – people can
use Google on mobile
devices

June 27, 2000:

Google announced it Google Maps-people
was now the largest can view route/map
search engine in the on mobile devices
world (more than 1
billion pages)
 Intro Summary Updates

Progress & Developments 17: Queen’s Day

(Netherlands) (30 Apr 2005) Two Big Challenges
(Chapters 8, 9, 13, 14, 15, 21, 26) (Chapters 20, 22)

Threat to the nation's business

and legal establishment

2001- Google Image Search (had

more than 250 million pictures at
that time)

Click fraud: case of

lendingexpert.com
 Intro Summary Updates

Google Culture 18: Beijing Olympic Games Opening Ceremony (8 Aug 2008)
(Chapters 6, 12, 18)
GOOGLE DOODLE – Google believes that “logos touch people”

• First Google Doodle: 1999, for Burning Man Festival

• Google Doodle for Halloween 1999 mentioned on
Slashdot, the No. 1 must-read techie website
• Doodle are done for holidays / big events
(as long as they’re not politically or religiously sensitive).
Also done to commemorate birthdays of artists / scientists, famous discoveries.

• Google usually posts 2 / 3 doodles each month

20% RULE – Go do your own stuff

• Software engineers are allowed to spend at least 20 percent of their total working time,
or one day a week, working on whatever projects interested them.

• Purposes: Encourage innovation / Motivating engineers to come up with breakthrough

ideas

• “If something is worth doing, it gets funded”

 Intro Summary Updates

Google Culture 19: Happy Halloween (US) (31 Oct 2006)

(Chapters 6, 12, 18)
M E A L S – 3 t imes a day!
FREE GOURMET
ENDLESS snacks & tidbits

Move on wheels

Meeting room

os!
Legos Leg
Google Id
ea Board

Your workspace, your deco

Lounge
 Intro Summary Updates

Competitive Avantages 20: Michael Jackson’s Birthday (29 Sept 2009)

(Chapters 4, 7, 10, 11, 19, 23)

LOW COST
• Build their own computes
• Words-of-mouth advertising – FOC
• Brin & Page sought to forge a relationship with Danny Sullivan (reporter for the LA Times & The
Orange Country Register) to help them spread the word globally

ADVERTISE IT LIKE NO OTHERS

• Brin& Page sought to forge a relationship with Danny Sullivan (reporter for the LA Times & The
Orange Country Register) to help them spread the word globally

USER-ORIENTED
• Want user to have good experience – no pop-ups on search pages
 Intro Summary Updates

Competitive Avantages 21: Beatrix Potter’s Birthday (28 Jul 2008)

(Chapters 4, 7, 10, 11, 19, 23)

PARTNERSHIP

• Through partnership with Ask Jeeves, Google help grow the overall search market.
• Benefits by added its search and advertising service:
-Increase the inventory of places where ads could be displayed, the number of businesses
bidding for the places, & prices that they willing to pay.
-More users means more profit, more other sites willing & eager to add Google search and ad
technology to their offerings.
-As for the Ask Jeeves, they enjoy the profit earn and can deliver great experiences to their
users
PART 4: LESSON LEARNT
 Intro Summary Updates

Lessons Learnt from Google 22: National Artist of Thailand (24 Feb 2009)

 Leverage new technology – there’s so much that can be done, so many impact
can be made

 Low cost = higher profit

 Differentiate yourself

 Innovate, innovate! The world loves new discoveries

 Intro Summary Updates

Lessons Learnt from Brin & Page 23: Happy New Year (1 Jan 2009)

the
re g ard for t
e a h e althy di s
th in gs that mos
“Ha v o
si bl e . Try to d e
impo s
n ot .”” Larry Pag
 Stay true to your dreams people w
i ll

 Protect what you’ve built “Inspirat

ion still
 Serve your purpose first. perspira
tion”
required
plenty of
(The money will come later as a result
of your good cause) Larry Pag
e
u n d, the more
 Be good to people. DON’T BE EVIL! you stumbl
e a ro
something
“The more b le a c r o ss
are to stu
likely you n
valuable” Sergey Bri

“The only way y

ou are going to
success is to h have a
ave lots of fai
lures first”
Sergey Brin
PART 5: UPDATES
 Intro Summary Updates

Updates 24: Happy Mother’s Day (13 May 2007)

(Sep 8, 2005) (Apr 1, 2009) (May 4, 2009)

   

(Paperback
- Sep 23, 2008)
(Sep 1, 2009) (Sep 22, 2009) (Nov 3, 2009)
PART 6: THE VERDICT
 Intro Summary Updates

Ratings 25: 1addington Bear’s 50 th Birthday (3 Oct 2008)

 Intro Summary Updates

Why is This Book Worth Reading? 26: Vincent Van Gogh ‘s Birthday (30 Mae 2005)

 Reputable authors*:
 David A. Vise
• worked in hedge funds industry  Interesting plot
• won Pulitzer Prize at the  Friendly, easy-to-understand language
Washington Post
 Leisurely reading, but full of insights.
• Wrote for the Wall Street Journal
• The Google Story is his 4th book Reading it feels like doing serious stuff in a
• A Wharton MBA, named one of fun manner.
the most influential alumni
 Jargon-free
 Mark Malseed
• Former senior researcher for Bob  Suitable for young readers

Woodward  The book touched us!

• Contributed to the Washington
Post and the Boston Herald
* Source: http://www.getabstract.com/summary/6096/the-google-story.html
 End of Presentation.

Thank You! 