Color Matters

Exploring the Effect of Color

Science of Color
How color reaches our brain

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Color Theory Patterns in how we see color .

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Color Connotations What colors mean to us .

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Color affects our behavior .

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Color and Fashion (a quick word) .

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is prettier for the girl. The reason is that pink being a more decided and stronger colour is more suitable for the boy." Ladies Home Journal. which is more delicate and dainty."The generally accepted rule is pink for the boy and blue for the girl. 1918 . while blue.

Color History Use of color over time .

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warm tones . deep & dark modulation of rich.Victorian Era 1880-1904 1. the Brown Decades 2.

blue of the blues & jazz. flowing lines. streamlined sans serif typography 2. gray & metallic hues. clean. cold pastel tones .Art Deco 1925-1939 1.

Atomic Age 1945-1959 1. wartime color: red. blue. chartreuse & flame red . 2. white. dreary browns & grayeddown hues.

eerie orange & pink 2. baby blue or gray 2nd half : red & blue. 1st half : pink. tan. heavy borders & blacker color of sans serif types .Far Out Sixties 1960-1969 1.

Current Color 1993-2000 1. slightly muddied colors 2. retro color schemes. comic book colors. do it! . If it feels good. Richly saturated. fluorescent & metallic colors 3.

interesting 2. far-out. innovative. No qualms about scanning copyrighted images . lousy.Rave Color 1990-2000 1.

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And your designs. Because it does. .Be aware that color affects you.

References for images used in this presentation are available in the speaker notes section. .

Questions? .Thanks for listening. We'll do the same for you.