.Mission Statement (actual)
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. educators. Apple is committed to bringing the best personal computing experience to students. software and Internet offerings. creative professionals and consumers around the world through its innovative hardware.
They call it the Apple® I. The Apple I board is released for sale to hobbyists and electronics enthusiasts at the price of $666. As it turns out.com/frames/?
. It has no keyboard. Wozniak and Jobs finish work on a preassembled computer circuit board.S. Apple's first formal business plan sets a goal for sales to grow to $500 million in ten years.apple-history.66. sound or graphics.
Wozniak and Jobs form the Apple Computer Company on April Fool's Day. Apple I computer boards are sold through 10 retail stores in the U. case. the company will pass that mark in half the time.
. art director for Regis McKenna Advertising. Apple will soon become the first company to advertise personal computers in consumer magazines. California. Monthly orders reach a $1 million annual sales rate. The Apple logo as seen today is designed by Rob Janoff. Regis McKenna Advertising launches its first ad campaign for Apple. Apple moves from Jobs' garage to a building on Stevens Creek Boulevard in Cupertino. Although advertising is initially aimed at electronics enthusiasts. It is the first personal computer able to generate color graphics and includes a keyboard. The new Apple® II is unveiled at the first West Coast Computer Fair. power supply and attractive case.
Apple is one of the fastest growing companies in America. It will make possible the development of serious software. Apple's Disk II® is introduced at the Consumer Electronics Show. In only its second year.History 1978
Apple introduces various interface cards for connecting to most printers. Sales have increased.
. and its dealer network has grown to over 300. and fastest mini-floppy disk drive ever offered by a computer manufacturer. turning out 30 drives a day. Production at first is handled by just two employees. lowest priced. It is the easiest to use.
Apple facilities now occupy more than half a million square feet of floor space in the U. Apple opens a manufacturing plant in Carrollton. Every share is bought within minutes of the offering.S.History 1979-1981
Apple's first printer. TX. and Europe. the Silentype®. and Hambrecht & Quist underwrite an initial public offering of 4. making this the largest public offering since Ford went public in 1956. Morgan Stanley and Co. Apple goes public.
.6 million shares of Apple common stock at a price of $22 per share. is introduced.
000 outlets abroad. plus 1. . Apple becomes a household name. priced at $3. the 5MB ProFile(tm) hard disk is introduced.S. Apple's first mass storage system. Surveys show that public awareness rose from 10 percent to 80 percent in 1981
.000.499. Apple's employee count breaks 1. and Canada. Apple's distribution network is the largest in the industry-800 independent retailers in the U.
Apple University founded to provide employee training programs.
. Apple enters the Fortune 500 at number 411 in under five years.History 1982-1985
Apple Dot Matrix printer introduced for $2.195. EVA (Employee Volunteer Action) is created to match the skills of Apple employees with community needs. It throws a "Billion Dollar Party" for employees. Apple becomes the first personal computer company to reach $1 billion annual sales rate.
Apple II receives the 1984 Industrial Design Excellence Award (IDEA) sponsored by the Product Industrial Designers Society of America. Apple announces a computer training scholarship program for elementary and secondary school educators.
. Apple is elected to the Consumers Digest Hall of Fame for responsiveness to consumer needs.
Apple announces plans to create an independent software company. to be known later as Claris. The lawsuit is seen as having industry wide implications regarding copyright laws.
. Apple uses its HyperCard technology to distribute a 1987 HyperCard supplement on diskette for Macintosh personal computers.
Apple reports first billion dollar quarter in its history as net income rises 108 percent. Apple files suit against Microsoft and Hewlett-Packard to protect its Macintosh audio visual display. For the first time.
Apple reports net sales of $4. Apple introduces 32-Bit QuickDraw(tm) that allows Macintosh personal computers to process and display photo-quality documents.3 million for fiscal year 1988.. images and visualizations with exceptional color clarity. Fiscal 1990 revenues surpass $5.07 billion and net income of $400.5 billion.
. Apple acquires Coral Software Corp. which markets programming languages and artificial intelligence tools for Macintosh computers. Apple donates $2 million in computers to 23 schools to help at-risk students.
It is the first product to emerge from Apple and IBM alliance. Apple and IBM sign a letter of intent to cooperate on major technology initiatives for the 1990s. Apple.History 1991-1995
Apple announces it will restructure the company over the next 12 months to reduce operating expenses. and Motorola finalize milestone technology alliance. IBM. for the Macintosh product line. Apple announces a new Token Ring 4/16 NB Card.
. Apple's workforce is reduced approximately 10 percent.
Apple and Kodak announce that they are working together to integrate support for Photo CD images into future versions of QuickTime. Environmental Protection Agency officially releases the Energy Star emblem for display with energyefficient computers and peripherals. Apple has more than 20 products that meet the EPA's the technical requirements. The U.S. Apple's Macintosh celebrates 10th birthday!
1996. an operating system based on NeXT¶s NeXT step and the Free BSD kernel. and Power Mac G4 In 2001.
. Apple introduced MAC OS X.2001: Apple's Renaissance
The iMac. announced the opening of a line of Apple retail stores. The iPod started as a 5 gigabyte player capable of storing around 1000 songs. iBook. in October 2001. Apple introduced its first iPod portable digital audio player.
was a turning point for Apple. with the release of the iPod Video. in Tokyo's Ginza district. 2004. After creating a sizable financial base to work with. The positive experimentation with the iPod led Apple to enter the market of highend products with the successful iPhone and their newest creation the iPad. then the iPod Classic.Apple in 2002 to present
in late 2003. This was why Apple was able to produce new designs so quickly over a short amount of time. Each Apple product thus far has been under equally high demand. and eventually the iPod touch and iPhone. however. the company began experimenting with new parts from new suppliers.
. Apple opened its first Apple Store abroad.
from a little more than US$6 per share (split-adjusted) to more than US$80 per share. On January 10. Apple released its first Intel chip computers. On February 7. On January 13. 2006. 2006. the price of a share of Apple's stock increased more than tenfold. 2007. Apple indicated that it would be willing to sell music on the iTunes store without digital rights management protection
. Apple's market cap surpassed that of Dell. Between early 2003 and January 2006.
Web technology can be used to improve product awareness and sales.
. Low debt²more maneuverable. Weak presence in business arena. Dependency on new product launches. Developing own software and hardware. Apple¶s niche audience provides the company with some insulation from the direct price competition.
Weak relationship with Intel and Microsoft. Good brand loyalty. Weak presence in markets other than education and publishing. especially with the iPod and the availability on Windows platform.Internal Audit
iTunes Music Store is a good source of revenue. Revamping desktop and notebook lines. Slow turn around on high demand products.
Increase in worms and viruses on PCs. Intel¶s future Pentium release.
. Increase sales of laptops by 20 percent. Dell and HP are major competitors. Dell does not invent but provides computers at a more cost effective rate for customers. Increase sales of computers online by 25 percent. Downloadable music and MP3 players are highly marketable. Weak ties with Microsoft products.
Companies not seeing Apple as compatible with their software. Large population (Gen X&Y) which are extremely individualistic and name brand conscious. Increasing competition with music downloads. Recession²price of Apple computers are higher.