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In an interview with "Mornings@ANC," Trade Undersecretary Zenaida Maglaya

revealed the illicit tactics of some business establishments that are imposing additional
charges on items purchased through credit cards.

“Surcharges are illegal. There is such a thing as one price tag policy. What you see on the
actual price tag is the only cost that you must pay, no more, no less,” said Maglaya.

Under Article 81, or the “Price Tag Requirement,” of Republic Act 7394, otherwise
known as “Consumer Act of the Philippines,” goods and services must have only an
appropriate price tag or label. It must not be sold at a higher price that what is stated and
without discrimination to all buyers.

Maglaya also noted that some merchandisers, mostly of appliances and gadgets, trick
consumers by giving in-store promos of discounts for cash basis to discourage credit card

Maglaya also advised consumers who were tricked into paying the surcharges to ask for a
refund and report the incident to the Department of Trade and Industry (DTI).

“They (merchandisers) should not pass 5-10% surcharges to the consumers for they are
already paying annual membership fee for using credit cards,” said Maglaya.

In ensuring consumers’ rights, Maglaya said the DTI is monitoring business

establishments through secret marshalling. She also disclosed that DTI is closely working
with retailers association.

Maglaya warned violators that they will be fined as much as P 300,000, depending on the
gravity, and/or revocation of their business permit and license.

For complaints and questions, you may reach DTI’s hotline number 7513330 or visit