1. Avoid reliance on anecdotal and testimonial evidence.
Everyday life = casual observation Science = systematic observation Test under controlled conditions Theory – Hypothesis – observation- Revisited understanding = Scientific enterprise 2. Don’t mistake skepticism for cynicism Skepticism = the attitude of show me not tell me Critical thinking Where’s the burden of proof Hallmarks of science = Skepticism, Control, Replication 3. Pay attention to what kind of question is being asked Basic Research – The Stroop Effect Applied Research : E.g. Cell phone use and auto accidents 4. Learn the value of a good definition The description of a concept in terms of how its measured. (Concrete Definitions) Intelligence? Violent video games? Aggressive behavior in children? 5. Different research methods are appropriate for different things. Study Methods. Naturalistic observation a. Unstructured b. Structured Laboratory Observation – Greater control is possible Surveys – who’s getting surveyed? Personal interview - Great for in-depth information Case Study – A special or rare incident (in-depth analisis) Controlled Experiment – Establish a cause and effect relationship