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35764633 Event Management

35764633 Event Management

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Published by Elsa Abraham

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Published by: Elsa Abraham on Nov 03, 2010
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09/03/2014

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Event management

.Event management What is an event?: conference. .. symposium hands-on training marketing exhibition sports competition many others .

Budget: conference venue ‡ Day rate per person all-in ‡ Hire venue at fixed costs. and either pay lower day-rate to cover refreshments ‡ perhaps with teas/coffees required leave delegates to find own refreshments ‡ Access arrangements disabled persons exhibition materials .

Budget: conference speakers ‡ speakers pay full registration fee include their accommodation? include travel and subsistence costs? ‡ generates goodwill and eases speakers load ‡ speakers pay (reduced) registration fee ‡ speakers attend free the latter two require higher registration fees from non-speaking delegates .

Conference: delegates ‡ Poster papers often used to gain additional delegates ‡ Access for disabled persons ‡ Special dietary requirements vegetarian. vegan. halal. etc .

brochures etc ‡ design costs ‡ printing costs ‡ mailing costs . journals.Budget: marketing and media ‡ advertising TV. radio. magazines specialised mailing lists e-discussion lists SMS/MMS telecommunications ‡ media flyers.

..Budget: other costs ‡ ‡ ‡ ‡ administration personnel on-the-day travel (to view venue in advance) audio-visual aids and technician . and other income ‡ sponsorship ‡ ³flyers´ in the delegate pack .

Budgets ‡ ³Annual income twenty pounds. [£19. Annual income twenty pounds. annual expenditure twenty pounds and sixpence. [£20.2½p] result misery´. Mr Micawber in Charles Dickens ³David Copperfield´ . annual expenditure nineteen pounds nineteen shillings and sixpence.97½p] result happiness.

Continue or cancel? ‡ cancellation may incur: lost deposits on venues refunds of any prepayments speakers spending in anticipation of event ³all that effort for nothing´ ‡ continuation may result in: negative budget ³loss leader´ informing future events loss of reputation. if delegate expectations not realised .

Other types of events ‡ Broadly the same considerations ‡ outdoors may also need formal permission to use public space fenced area accessible only to ticket holders security to ensure no freeloaders public address systems first-aid provision independent caterers .

Insurance ‡ what can go wrong? pay-on-the-day and no-one arrives the weather (no audience .no ³atmosphere´) ‡ insurers will cover the risk? they are in business to make money they consider the risks involved they request lower premiums where ‡ a full risk assessment already exists ‡ where plans/budgets have sensible contingency .

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