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Bram Koster - The Definition of a Social Media Strategy

Bram Koster - The Definition of a Social Media Strategy

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Published by bramkoster
A theoretic background to defining a corporate social media strategy, based on complexity and social network theory.
A theoretic background to defining a corporate social media strategy, based on complexity and social network theory.

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Published by: bramkoster on Nov 04, 2010
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11/05/2011

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And that is precisely what companies and other organizations, such as political parties, have

tried over the past few years. With the rise of online social networks the possibilities of

tracking and influencing information brokers have increased, triggering more interest in these

networks, but also the establishment of companies to cater for that need (LaPlante, 2007).

But to think that a relatively small group of influentials can drive trends in complex adaptive

systems seems contradictory. After all, complex adaptive systems have highly dispersed

control and any behavior is the result of competition and coordination between all agents. It

therefore seems unlikely that only a limited number of agents could indeed effect the entire

network. And indeed, the concept of highly influential information brokers appears to be a

simplification that does not do justice to the complex reality.

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Aphenomenon described earlier in this thesis as clustering(see chapter 6.2.2on page 19).

The Definition of a Corporate Social Media Strategy

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