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Shaikh Shehnaz Shaikh Shirin Singh Pratima Mendonsa Sheryl Bisht Prerna .

TAKE OFF ½ All the Credibility to Wright Brothers ½ Sea change visible in our skies today ½ First move to build up an airline Industry in India ½ Annual projected growth .

.OVERVIEW ½ CAGR of 18% ½ Constant pace of growth over others ½ Open sky policy of the government ½ 9th largest aviation market in the world is India.

CONTDu ½ Infrastructural bottleneck since independence ½ Popular by various marketing tactics ½ 454 airports and airstrips ½ Investment plans .

REGULATORY AUTHORITIES ½ Ministry of Civil Aviation ½ Directorate General of Civil Aviation (DGCA). ½ Bureau of Civil Aviation Security (BCAS) ½ Airport Authority of India (AAI) .

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Airlines Market Share 2% 0.70% 6% 8% 35% 10% Jet Airways Indian Airlines Air Deccan Jet Lite King Fisher Spice Jet Go Air Others 15% 24% .

Private Carrier 6% 13% 27% Jet Airways Kingfisher Airlines Air India 16% Indigo SpiceJet 21% 17% Go Air .

09 . 92 ² Air taxi operator ½ May 5. 93 ² Commercial airline ½ Chair person ½ Took over Air sahara ² 07 ½ Jet Airways Konnect .½ April 1.

. Low on Entertainment services ½ Double Honour Travel Trade Gazette Travel award. ½ Overall growth ½ Jet Airways has a market share of 47% including Air Sahara ½ Average.CONTDu.

½ Launched in 2005 ½ Owned by Vijay Mallya of United Beverages Group. ½ Aims to be a low fare carrier ½ In-flight entertainment (IFE) .

CONTDu ½ Ground Service is so superior ½ Mallya is a past master at building brands ½ Not only has it survived but it is also but in the market .

Best Low Fare carrier 2007 .

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