Early Enterprises...
‡ Walt Disney was born on December 5, 1901 in Chicago Illinois, to his father Elias Disney, and mother Flora Call Disney. ‡ Walt had very early interests in art, he would often sell drawings to neighbors to make extra money. He pursued his art career, by studying art and photography by going to McKinley High School in Chicago. ‡ Walt began to love, and appreciate nature and wildlife, and family and community, which were a large part of agrarian living. Though his father could be quite stern, and often there was little money, Walt was encouraged by his mother, and older brother, Roy to pursue his talents.

‡ Walt joined the Red Cross and was sent overseas to France, where he spent a year driving an ambulance and chauffeuring Red Cross officials. ‡ Once he returned from France, he wanted to pursue a career in commercial art, which soon lead to his experiments in animation. He began producing short animated films for local businesses, in Kansas City. ‡ By the time Walt had started to create The Alice Comedies, which was about a real girl and her adventures in an animated world, Walt ran out of money, and his company Laugh-O-Grams went bankrupted. ‡ Instead of giving up, Walt packed his suitcase and with his unfinished print of The Alice Comedies in hand, headed for Hollywood to start a new business. ‡ The early flop of The Alice Comedies inoculated Walt against fear of failure; he had risked it all three or four times in his life. Walt's brother, Roy O. Disney and Walt borrowed an additional $500, and set up shop in their uncle's garage. Soon, they received an order from New York for the first Alice in Cartoonland(The Alice Comedies) featurette, and the brothers expanded their production operation to the rear of a Hollywood real estate office. ‡ On July 13, 1925, Walt married one of his first employees, Lillian Bounds, in Lewiston, Idaho.

Creation of Mickey mouse
‡ In 1928 Walt created a new animated character, Mickey Mouse. ‡ Mickey was constructed from two large circles, one for the trunk and one for the head, to which were appened two smaller circles, representing ears, along with rubber hose arms and legs that terminated in plump hands ( ungloved at this early stage) , and large booted feet that provided him stability. ‡ He was also equipped with a long, skinny tail, a plump shaped nose, and buttoned eyes. ‡ He was designed for maximum ease of animation (circular forms are easier to animate effectively) ‡ But beyond that Mickey was provided with something that was new to the medium:

³A REAL PERSONALITY´

To do this properly. An early Mickey Mouse model sheet which shows the basic simplicity if his design . he realized. would demand care and imagination.‡ Another factor that made Mickey an immediate hit was that he had good tune to be the right mouse at the right place at the right time (Steamboat Willie. was the first cartoon with a soundtrack) ‡ Disney was quick to see that his future would depend upon wedding sound to the cartoon medium.

strip system´ for the next two years.‡ At that time colour in the animated series was new. the production entitled Flowers and Trees won Walt the first of his studio's Academy Awards. ‡ Disney signed a deal with Technicolor to have exclusive animation rights to the use of their new ³three. ‡ In 1932. .

Pluto. Painting for Pluto¶s Dream House .Meanwhile other characters like Donald Duck. Goofy were added to the animation.

thirties. .‡ In mid. the cartoons were always very innovative. Mickey had become a national symbol and as such he was expected to behave properly at all times. ‡ Besides this restriction. ‡ It was becoming harder to find comic situations for him that would not give offence in some quarter.

‡ In 1930¶s he began to think seriously about producing a feature. but because film rental was determined by running time. the potential revenue from these shorts was limited. REASONS: ‡ The Disney shorts were so popular that they often shared billing with the main feature.Animated classics ‡ Initial success did not satisfy Disney for long.length animated film. ‡ Disney was anxious to work within an expanded format that would give him a chance to evolve more complex ideas and greater naturalism. .

a mediocre spin-off of a television series. . and Bambi. Dumbo. ‡ Apart from the products of the feature animation department. which succeeded very well within its own terms.‡ Walt Disney started with ³Snow White & Seven Dwarfs´ as his first full-length animated musical feature. and A Goofy Movie (1995). Fantasia. there have been other full length animated films like Duck Tales: The Movie (1990). Walt Disney Studios completed other full-length animated classics such as Pinocchio. ‡ During the next five years.

special classes by Do Graham were provided to them to improve their knowledge of anatomy.Disney artists were very little experienced in animating the human form. . So. Bringing the human form to life was the exclusive goal of the artists.

.Snow White was the first feature where transparent colours were employed for the background paint.

. Sleeping Beauty (1959) began with high hopes but ended with disappointment.Highly stylized treatment tended to slow the action and interfere with character development.

Beauty and The Beast ( 1991) .A Second Flowering .

first time an animated picture was accorded this honor .Beast had to be shown sympathetic (although no less terrifying) Give life and naturalism to the objects of the story. Nominated for an Academy AwardBest Picture Category.

‡ Other Disney/ Pixar film are: A Bug¶s life.generated animation was used to create a world realistic enough to sustain a feature.length story. a computer animation company founded by George Lucas and now owned by Apple Computer cofounder Steve Jobs.‡ Disney created an animated movie. Incredibles etc. ‡ The movie was the result of a collaboration between Disney and Pixar. . Toy Story (1995). Cars. ‡ Toy Story introduced a new era in animation with such authority that it established itself as an instant classic. in which computer.

In 1946 Disney started creating full-length live. In these movies a full complement of professional actors is used to tell an entirely fictional story. Cartoon inserts helped sell the movie to the public.action films. A still from Song of the South .

etc . Because of post war monetary restrictions. The fruits of this venture are: Treasure Island. The Story of Robin Hood and his Merrie Men.History then conspired to push Disney towards a series of all live.action historical pictures. and on the advice of his brother Roy. He could access the money only if it was being employed there. a significant portion of Disney financial assets were frozen in Great Britain. Walt decided to use it to make films in the British Isles.

DREAMING DISNEYLAND .

In 1954. the more elaborate his plans became. The more he dreamt of it.Walt Disney presents his vision of a ³magical park´. . Walt Disney shared his ideas on TV and to potential investors.by using maps and concept drawings to show that Disneyland would be like. the year before Disneyland opened.

Walt Disney looked to his movie studio staff for the answers. one that would be clean. while their children were still having fun. While visiting these places. Walt was thinking. and noticed how children's parents had nothing to do. these ideas would eventually form Disneyland. They would be anxious to go home. Years before Disneyland was constructed. . such as Thomas Edison's Workshop. The design of Disneyland was something never done before.As Walt Disney sat at a bench. How do you make believable wild animals. and visited buildings of Americas most prolific inventors and creators. and playing. which eventually turned to be Disneyland. California? So. There would be five uniquely different lands. and would have attractions for parents and children together. and creating everything in his mind. When the real designing came around. generating. watching his daughters play. and the home of the Dictionary magnate Noah Webster. the Wright Brothers Bicycle shop. and more. he was formulating and dreaming of a "Mickey Mouse Park" with a western village. and planning a new type of amusement park. that aren't real? How do you make a Mississippi paddle ship? How do you go about building a huge castle in the middle of Anaheim. He traveled the United States. he noticed how ragged and filthy the small amusement park was. This was Walt Disney's idea. at an amusement park. He also observed people's reactions to different rides. This is where Walt was conjuring. Walt was met with inevitable questions. Main Street.

on June 14. . 1959.Then-Vice President Richard Nixon and family help Disney introduce the Disneyland Monorail.

Logo .

The original Walt Disney logo. has retained its uniqueness. . however.A µstylized version of the founder¶s signature¶ Signifies the brand name and promises secure. over the time. cheerful and quality American mainstream entertainment. to a large extent. Different animations and styles were introduced in the Walt Disney logo to complement the entertainment quality and the technological breakthroughs of the era.

Other than the regular logo, the company uses different logos on its different products.

A castle on a blue background version of the Walt Disney logo is used for the movie releases and as the curtain-raiser to its films.

The Walt Disney signature with ³World´ added to it is used for the company¶s resorts "Walt Disney World Resort"

A Mickey¶s head is adopted for the company¶s Mickey Mouse Club and ³Studios´ was added to the Walt Disney logo signifying Disney Studios around the world.

Walt Disney Company subsidiaries : 82
A ABC Circle Films ABC Entertainment ABC Studios American Broadcasting Company B Bay Lake, Florida Buena Vista Distribution Buena Vista Motion Pictures Group Buena Vista Music Group C Capital Cities Communications Caravan Pictures Celebration, Florida Circle 7 Animation Compass Rose Corporation D Disney Comics (company) Disney Consumer Products Disney Development Company Disney Interactive Studios Disney Mobile Disney Movie Rewards Disney Press Disney Regional Entertainment Disney Theatrical Group Disney Vacation Club Disney Vacation Development, Incorporated Disney Worldwide Outreach Program Disney's Hilton Head Island Resort Disney-ABC Domestic Television Disney-ABC International Television Disney-ABC Television Group Disneyland Resort

E ESPN ESPN Deportes ESPN Deportes Radio ESPN International ESPN Zone ESPN.com ESPN2 ESPNEWS F Fall Line Studios G Go.com H Hollywood Pictures Hollywood Records Hyperion (publisher) I It's a Laugh Productions, Inc.

L Lake Buena Vista, Florida List of Disney Interactive Studios games List of Walt Disney video releases Lyric Street Records M Mammoth Records Miramax Books Miramax Films Movies.com Muppets Holding Company LLC

P Pixar R Radio Disney Reedy Creek Energy Services Reedy Creek Improvement District

Incorporated Walt Disney World Company Walt Disney World Hospitality and Recreation Corporation Walt Disney World Resort Wonderland Music Company World of Disney .S SOAPnet Saban Entertainment T Toon Disney Touchstone Pictures W Walt Disney Animation Australia Walt Disney Animation Japan Walt Disney Animation Studios Walt Disney Creative Entertainment Walt Disney Entertainment Walt Disney Imagineering Walt Disney Internet Group Walt Disney Music Company Walt Disney Parks and Resorts Walt Disney Pictures Walt Disney Records Walt Disney Studios Home Entertainment Walt Disney Television Walt Disney Television Animation Walt Disney Theatrical Walt Disney Travel Company.

Business Segments .

2. 3. 4.Disney. Media Networks Parks and Resorts Consumer Products Studio Entertainment . is a leading diversified international family entertainment and media enterprise with four business segments: 1. together with its subsidiaries and affiliates.

. ABC owned television stations. Walt Disney Internet Group. ESPN Inc. sales and communications functions also exist within the segment. publishing and Internet businesses.. Key areas include: Disney-ABC Television Group.) Media Networks Media Networks comprise a vast array of broadcast.1. radio. cable. . and a supporting headquarters group. research. Marketing.

radio and the Internet.S.A) ABC Television Network Its Media Networks unit is centered around the A Better Community (ABC) television network. as well as ABC Kids. ABC Daytime. responsible for ABC¶s primetime and latenight entertainment programming. which is responsible for news programming on television. ABC Entertainment. the Network¶s children¶s programming platform . producer of the network¶s successful cache of daytime programming. The Network encompasses ABC News. ABC Television Network provides broadcast programming to 228 affiliated stations across the U.

It is marketed to mostly young children.B) Disney Channel Disney Channel is a 24-hour general entertainment television network that offers television programming for children through original series and movies as well as third party programming. . however in recent years the diversity of viewers has increased.

formerly an acronym for Entertainment and Sports Programming Network.. which is an indirect subsidiary of The Walt Disney Company. Inc. ESPN is 80 percent owned by ABC. . is an American Broadcasting cable television network dedicated to broadcasting and producing sports-related programming 24 hours a day.C) ESPN ESPN.

. Texas in the United States broadcasting music and other content targeted at children and young teenagers.D) Radio Disney Radio Disney is a radio network based in Dallas.

look to join communities with other Disney fans. Its paramount mission is to provide a safe. secure environment for consumers to experience the Disney brand anytime and anywhere as they inform and entertain themselves. .E) Walt Disney Internet Group (WDIG) The Walt Disney Internet Group (WDIG) offers a compelling mix of interactive entertainment and information content and services for Internet and mobile devices for audiences around the world. or shop for products and services.

Buena Vista Also included in the Media Networks segment are Buena Vista Television. In 1980. the name Buena Vista was changed to Walt Disney .

2.) Parks and Resorts .

including some owned or co-owned by independent entities) on three continents: ‡ Disneyland Resort. and five resort locations (encompassing 11 theme parks. eight Disney Vacation Club resorts (with more than 100. Penny's Bay. when Walt Disney formed what is today known as Walt Disney Imagineering to build Disneyland Park in Anaheim." The segment traces its roots to 1952. Chiba ‡ Disneyland Resort Paris. Florida ‡ Tokyo Disney Resort. Marne La Valle.000 members). Urayasu. Parks and Resorts has grown to encompass the world-class Disney Cruise Line. Lantau Island ./ Since then. California. Lake Buena Vista. France ‡ Hong Kong Disneyland. Anaheim.Disney's Parks and Resorts is not just home to Disney's beloved characters but the place "Where Dreams Come True. Adventures by Disney. California ‡ Walt Disney World Resort.

Hollywood Records.3. Walt Disney Studios Home Entertainment distributes Disney and other film titles to the rental and sell-through home entertainment markets worldwide.Touchstone Pictures. Hollywood Pictures and Miramax Films.) The Walt Disney Studios The Walt Disney Studios distributes motion pictures under: Walt Disney Pictures . Walt Disney Studios Motion Pictures International serves as the studio's international distribution arm. and Lyric Street Records. Disney Music Group distributes original music and motion picture Walt Disney Records.which includes Walt Disney Animation Studios. soundtracks under . Pixar Animation Studios DisneyToon Studios .

4.) Disney Consumer Products (DCP) .

Disney Interactive Studios. books and magazines to interactive games. DCPs' origins trace back to 1929 when Walt Disney licensed the image of Mickey Mouse for use on a children's writing tablet. stationery. home décor. . Health. Disney Food. Accessories. and Beauty.com. and www.DisneyShopping. Baby Einstein. Disney Stationery. electronics and animation art. food and beverages.Disney Consumer Products (DCP) is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel. toys. and Footwear. Disney Publishing. Disney Apparel. This is accomplished through the work of DCP's various lines of business: Disney Toys. Disney Home.

and Footwear utilizes the extensive vault of Disney content to create unique and fashionable products for the young and young at heart. .Apparel Ranking as the world's 12th largest apparel brand . Benetton and Banana Republic.larger than Faded Glory. Accessories. Disney has also expanded its presence in the footwear market by collaborating with up-and-coming brands such as Crocs and by developing new licensing business models with leading retailers such as Payless Shoes. Disney Apparel.

is a global business unit that self-publishes and licenses a broad portfolio of video games for multiple platforms in all major markets worldwide. .Disney Interactive Studios Disney Interactive Studios. Video games from Disney Interactive Studios are inspired by the breadth of intellectual properties throughout The Walt Disney Company and its subsidiaries. In addition. Disney Interactive Studios creates original intellectual properties that have the potential to expand beyond the video game market into other business areas of The Walt Disney Company. the interactive entertainment affiliate of The Walt Disney Company.

Most recently.Food. the Disney food group offers parents healthy alternatives their kids will love. Health & Beauty offers products for all ages inspired by beloved Disney characters. the group has been a driving force behind The Walt Disney Company¶s strategy to promote healthy eating habits for kids. Health & Beauty Disney Food. Through new food licensing programs. Disney films and Disney Channel shows. . product reformulations and relationships with leading retailers around the world.

. Disney-branded designs featuring the whimsy of Disney characters and the classic style of Walt Disney himself.Home Disney Home offers home décor and design programs inspired by classic Disney properties such as Disney Princess. Mickey Mouse Provides creative room solutions for all ages. Disney Home has also expanded into non-character.

Publishing The legacy of Disney Publishing Worldwide (DPW) began with the introduction of the first Disney comic strip in 1930. Walt Disney felt that print would enhance the Disney movie experience. paving the way for the company to enter new global markets by establishing the brand in countries such as China and Russia. . magazines and comic books often hit international markets first. Disney books. while also allowing the introduction of characters to those who had yet to see certain films.

Disney Stationery recently designed a line of upscale leather bound journals and photo albums inspired by vintage Disney art.Stationery Greeting cards. party goods. posters. . In addition to youth products. scrap-booking and back-to-school supplies have all played a starring role in the expansion of Disney Stationery's contribution to the growth of Disney Consumer Products' (DCP) business since 2000.

Disney Toys* would be considered the third largest toy company in the world if it operated as an independent toy business. Based on annual retail sales. . This success comes from Disney Toys' dedication to its role as an innovator and leader in the development of traditional toys to contemporary playthings that bring Disney characters and stories to life.Toys Disney Toys has been bringing magic to playtime for children and families all over the world.

. .Disney Princess fashion dolls Playmates Toys Inc.Winnie the Pooh and Disney Princess infant/pre-school toys Hasbro Inc. .Power Rangers toys Fisher-Price .toys inspired by Disney film and television properties Mattel . Pirates of the Caribbean Black Pearl Playset won Child magazine¶s 2006 ³Best Toys of the Year Award´ Key Licensees : Bandai America Inc.Disney films have provided inspiration for new toys and have driven the success of Disney toys in the boys category.Disney Princess large dolls and playsets Tomy .toys for the Japan market (all categories) Starlight ± consumer electronics Digital Blue ± consumer electronics .

Font .

DISNEY IN NEWS .

addressing the growing concerns of parents over child nutrition. It says that it would curtail the use of its name and characters with food items that do not meet new nutritional standards.Disney Bans Smoking in Its Branded Movies Disney Says It Will Link Marketing to Nutrition Walt Disney. The new guidelines would limit how much sugar. calories and fat could be in snacks and foods marketed by companies that Disney has licensing relationships with. .

MARKETING STRATEGIES .

Capitalize on current events: Mickey mouse¶s dog was named PLUTO after the discovery of the planet Pluto by Clyde Tombaugh .

The underwater sequence of Pinocchio which was a result of underwater photography being in fancy at that time. .

.Get your employees behind your product: Threw a party for his employees after the success of ³Snow White & Seven Dwarfs´.

In 1950¶s Walt embraced the new medium of television as a way to keep the public informed about what his studio was doing. . Steamboat Willie (1928) which resulted in the rodent becoming a national craze.Embrace new technology: Added sound to his Mickey Mouse cartoon.

³The Year of a Million Dreams.Surprise To tie in with their yearlong theme.´ . Here¶s their twist. ³Imagine walking through one of the Walt Disney World Theme Parks when a Cast Member taps you on the shoulder to offer you a dream come true. over a million extra-special dreams. Right now. are being randomly awarded to people just like you. some thought impossible. They¶ve added surprise.´ Disney has added a brilliant twist to the age-old favourite.

These details are not the similar ones as the world is doing them. They are different. .Detailing Walt Disney pays attention to all small details.

Evolve Creation of the ToonTown .

For their Existing Customers .

Walt disney Generating New Business .

hence more consumers will purchase personal computers. The above statement is a conclusion from the trends in the PC market because between 1990 and 1999 US households with personal computers increased from 22% to 53%. From an economical perspective Mickey Mouse is a powerful marketing tool because he is recognized all over the world and generates enormous capital gains. . Integrating the ears of Mickey Mouse on their new personal computers has create a new source of revenue because as the standard of living and digital medium is continuously increasing.PC Market Disney¶s business model has always evolved around Mickey Mouse because the animated figure incorporates the positive characteristics of the corporation.

. (1) lower labor costs. Disney appears to have made the right decision in their effort to globalize. and (4) India¶s interest and investment into the entertainment industry. With a new Walt Disneyworld theme park in Tokyo. Disney has expanded their business into the Indian market. (3) low competitive environment. (2) second largest customer base. With the world¶s second largest population in India.Indian Market The second approach to generating new business is integrating Disney¶s business model into new international markets and cultures. India has many indicators that point out to Disney¶s globalization efforts.

.COMPETITORS DreamWorks Sony Pictures Entertainment Warner Bros.

Shrek animators deny rumors that the Dreamworks character is based on Disney CEO Michael Eisner .

4% 5% 7% 2% 3%2% 19% 20th Century Fox Buena Vista Paramount Fox Searchlight Sony / Columbia 7% 18% 8% 10% 15% Universal Lionsgate Paramount Vantage Focus Features Miramax Overture Films Fall under Walt Disney .MARKET SHARE OF ANIMATION STUDIOS ( JAN 1.FEB 18. 2008) Warner Bros.

Case study .

which is based on audience polls. MEDIA NETWORKS WALT DISNEY TELEVISION INTERNATIONAL (INDIA) Disney Channel and Jetix Television is a key brand driver for Disney in India. Their current reach is over 50 million homes and Star India is the exclusive distribution partner for both channels. Disney Channel and Jetix have consistently been leading networks for kids 4-14 in Cable & Satellite (C&S) programming across India since launching in December 2004 driven by the success of key Disney Channel franchises and our localization strategy. 2004 three of four lines of business now operational. .The Walt Disney Company (India) Pvt Ltd opened on July 1. the channels won 21 awards including Disney Channel¶s win as Best Children¶s Channel at the Indian Television Academy awards. In 2006.

Outside of the US. Disney Channel India has close to 25% local content on-air today. Disney's portfolio of kids' channels seeks to strengthen connections with kids and their families by developing creative local content that reflects the lives and faces of the Indian market . local content. In addition. local acquisitions.The localization strategy includes production of Disney Channel original. Disney Channel and Jetix have over 6000 episodes of dubbed content (3 languages included). based on an Indian fable and recently launched Dhoom Machao Dhoom. plus production of short-form original content to create the environment. Vicky Aur Vetaal . local languages. India is one of the largest markets Disney has invested in for local production ± most recently exhibited by the successful and locally produced original program.

Naresh Kamath.Sunidhi Chauhan.In India. the HSM2 Hindi album has three 'inspired by' tracks composed by ShankarEhsaan-Loy. all songs from the movie were re-recorded with popular Bollywood talent. . Shweta Pandit and Neuman Pinto. In India. musicians and singers .

lead by Disney/ Pixar's "The Incredibles" which created history by being the first Hollywood film to be ever dubbed by a top Bollywood talent .owning 5 of the top ten all-time slots. India also extended its winning streak in animation . Kareena Kapoor and Jaaved Jaaferi. The first film under this partnership is entitled "Roadside Romeo.WALT DISNEY STUDIOS MOTION PICTURES (INDIA) In June 2007. WDSMP. WDSMPI announced a historic collaboration with Bollywood's leading studio . It is slated for a release in May 2008 During the course of the year. .Sulaiman.Yash Raj Studios to make animated films created by and for Indians. . It features the voices of Saif Ali Khan.Shah Rukh Khan." to be directed by Jugal Hansraj produced by Aditya Chopra and with music by Salim .

DISNEY CONSUMER PRODUCTS In our continued efforts to strengthen DCP¶s licensing relationships. . DCP recently tied-up with Big Bazaar to set up special Disney Corners (shop-in-shop) within their stores across the country focusing on Disney Princess and the ever popular franchise. DCP recently tied-up with Lenovo and launched a new Lenovo 3000 H limited edition Power Rangers Mystic Force themed desktop. DCP also launched µThat¶s So Raven¶ (a popular TV show on Disney Channel) Collection of apparels to provide consumers an ³all round feel" of the brand. Power Rangers.

The product pack will contain wall designs.' The range will initially launch with three Disney characters .Mickey Mouse. which consists of a 'Paint for the wall' and 'Custom made Stencils' to capture the designs on the wall. . Winnie The Pooh and the Disney Princess range.Disney tie up with Funskool to retail Disney Princess Dolls and Role-Play Sets. Walt Disney Television International (India) and Goodlass Nerolac Paints came together to offer kids their latest range of products called 'Nerolac Disney.

wallpapers and animation in the 'Disney Mobile Theatre' featuring popular cartoons. AirTel thus became the first provider of Disney Mobile Theatre in India providing characters like Mickey Mouse.WALT DISNEY INTERNET GROUP (INDIA) DISNEY & AIRTEL The company tied up with AirTel to develop mobisodes. Goofy and Pluto on the mobile. ringtones. AirTel customers have access to six Disney animated series in the form of 30 second episodes exclusively made for mobile devices. games. Donald Duck. . Minnie Mouse.

exclusively made for mobile devices and featuring Disney characters. games or comic strips from Disney Zone. including ten in 3D.DISNEY & RELIANCE MOBILE The exciting world of 3D animation on mobile is now available on Reliance mobile phones. ring-tones. created on Reliance Mobile World. Reliance customers can access sixteen Disney animated video shorts. Reliance Communications tied up with Disney to offer on Reliance Mobile World what would be India's first 3D animation on mobile. They also can download other mobile content with favourite Disney characters in the form of wallpapers. . There will be a host of other Disney mobile content offerings as well.

and take an equity interest in media company UTV Software Communications Limited. where local content production is key. the acquisition will firmly establish The Walt Disney Company's ties in a rapidly growing media market. in nearly 200 countries worldwide and expanding related franchises across film. merchandise. Once final. television. new media and live entertainment. including developing and distributing high quality family friendly content. a leading Indian children's television channel. music. The Walt Disney Company will also be able to participate in UTV's diversified media businesses and bring to UTV our global media and synergy expertise.CORPORATE ACQUISITIONS THE WALT DISNEY COMPANY & HUNGAMA TV The Walt Disney Company entered into an agreement to acquire Hungama TV. in each case subject to regulatory approval. Not only will we be acquiring a great channel asset. .

The Walt Disney Company (India) acquired the rights from Sahara One Motion Pictures through their assignee Percept Picture Company (PPC) to showcase Hanuman. which released late last year. Hence the channel will be having multiple airings through the three year time span. . Hanuman boasts of a truly superlative story with splendid animation featuring an Indian superhero from mythological tales that every Indian kid has been brought up on.Walt Disney acquires rights to air Sahara's 'Hanuman' Adding another leg to their localization drive. The deal is for a period of three years and is not for a single airing. The movie. was shown on Disney Channel in eight episodes. This tie-up marks the first-ever mini-series presentation of this trend-setting local animation feature on any TV channel.

. Chicken Little. Aladdin. The exciting line-up of movies will include the best of Disney's feature animation and popular live-action hits such as The Incredibles. 102 Dalmatians and many more. The Lion King. Cars. The Princess Diaries.INNOVATIVE TIE UPS DISNEY & ADLABS' "DISNEY'S MOVIE MAGIC" The Walt Disney Company (India) and Adlabs Films Limited launched Disney's Movie Magic at a special charity screening of Disney and Pixar's latest computer animated feature CARS held at Metro Adlabs in Mumbai. Finding Nemo. Tarzan. Movie tickets will come in a specially designed Disney's Movie Magic branded envelope which will contain a token gift related to Disney movies.

international learning and experience of the two giants.India . This initiative includes annual research and periodic forums for deliberations and creating opportunities to understand the largest kids market in the world . KidSense today released its first two-part Research Study . their behaviour. media professionals.STRATEGIC INITIATIVES DISNEY & GROUP M's 'KIDSENSE' KidSense is a strategic effort by Disney and GroupM to explore the world of kids and share insights with the media and marketing fraternity. . interests. opinions from childhood experts. Using strategic insights gathered from research. KidSense aims to fill the information need gap in the industry. and influence on family purchase decisions. As part of this initiative. Disney's KidSense will be the knowledge powerhouse for all stakeholders in the kids segment in the country. which will provide a window into kids' minds.

colouring books.000 copies and is expected to grow to 52. In December. activity books. Disney Adventures has a print run of 40. Lizzie Mcguire. the Princesses.PUBLISHING Disney Publishing dominates the market with a vast range of products for children across India. in association with Infomedia India. These products are available in different formats --storybooks. and comics.000 copies in one year. and the Power Rangers. Winnie the Pooh.Malyalam and Marathi . junior novels. That¶s So Raven. Disney Publishing launched a monthly children¶s magazine. Disney books feature popular and classic Disney stories and characters including Mickey Mouse. Over 300 book titles have been published through seven licensees in India. Eight Disney titles launched in Hindi. Disney Adventures. It is the first international magazine for children to launch in India targeting children 8-14 years and features both international and over 35% local content. through subscriptions. sticker books.

SWOT Analysis STRENGHTS ‡ Global Standardization ‡ Target Customer: Children ‡ Creative process ‡ Popular Brand Name ‡ Diversification WEAKNESSES ‡ Excessive Research & Development ‡ Constant Up Gradation ‡ High Investment ‡ High Risk Factor .

OPPORTUNITIES ‡ Merchandise ‡ Global Localization: Think global. Creativity and Innovation ‡ Unprofitable or hasty acquisition ‡ Brand Consistency ‡ Product Differentiation . Act Local ‡ Characters of national or regional appeal ‡ Cheaper alternatives to soft toys ‡ Disney Music Channel ‡ Disney School of Management/ Training Institute THREATS ‡ Competitors: National. Regional & Global ‡ Employee Retention ‡ Highly Demanding in terms of Sales.

THANKYOU PRESENTATION BY: MANEET KOHLI ROLL NO. 11 .

Sign up to vote on this title
UsefulNot useful