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“….. the beauty of the destination is half veiled and the fragrance of the success half dull until the traces of all those enlightening the path are left to fly with the wind spreading word of thankfulness…” Keeping this in view; it would be unfair on my part if I don’t thank the mentioned few. I express my sincere gratitude to Mr. Piush Shankar (marketing manager Tata Motors) who gave me the opportunity to get training in such a recognized company. His guidance and knowledge helped me to learn professionalism in the real sense. I would like to express my deep sense of gratitude to prof. chetan wakalkar, director ISMS, pune for providing me such an environment to achieve the goals and to prosper in the corporate world I am also grateful to my project guide prof.Anandikar ISMS, Pune Who extended his complete support to make me deliver my best.
Executive Summary Company profile
Tata motors limited is India’s largest automobile company with revenues of Rs. 24,000 corers in 2005-06, have grown significantly in past 60 years since its establishment in 1945. The company is the leader by far in commercial vehicles in each segment, and the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segment. The company is world’s fifth largest medium and heavy commercial vehicle manufacture.
TATA Motors has launched a new version of its small car. Christened Indicia V2 Xeta, the petrol-powered car with a 1.4-litre engine is said to deliver a mileage of 14 kmpl under standard test conditions.
Scope & objective
The aim of the study made through this project is to know the consumer awareness about the product Tata xeta with the corporate clients, in Bokaro steel city and comparative analysis of the Tata-xeta and Maruti Alto with their product features and market share.
1. 2. 3. 4. research design sampling plan instruments of collection of data data analysis and interpretation
This project research is the analysis of consumer awareness towards the newly launched car xeta by the branded company Tata motors. People belonging to middle class generally preferred the Tata- xeta going on far its brand name its history goes with delivering value. The customer of tata-xeta just had one problem and they said they are not by the performance of the car in the sense of its mileage when compare to Maruti alto in the same segment and price.
With in the limit period of time it is too difficult to cultivate in a whole market. Cost is also a major factor of pushing back to us in our research.
This project was about to study the customer orientation towards tata-xeta, many of the customers complained about the mileage given by the tata-xeta is quite less than that of maruti-alto. Many customers complained advertisement shown for tata-xeta which they called to be a confusing one.
• • • • • http://carsinindia.com/indicaxeta1.asp http://ir.tatamotors.com/PushFile.php? filename=/home/telcoindia/ir/pdf/2006/FY06_Review_Final.pdf http://www.maxabout.com/automotive/auto_cars/companies/Tata.aspx http://www.mouthshut.com/product-reviews/Indica_Xeta-925054185.html http://www.carwale.com/Research/chooseCarsForComparison.aspx
This project also thus deals with a comparative study of these companies with respect to their own products in the small car segment. It has diversified itself in a number of sectors gaining the trust and proving its competence in every such field.Introduction The time has gone when people just wanted to have vehicles as a means of transportation but nowadays they are more aware about the vehicle model. In this context we are here to compare two premier models of these two auto companies. There are products which are liked by the customers in India and worldwide. If we think about just these two companies they are also tough competitor of each other since ages. their price and various other features which make them owner of a commodity which makes their neighbors feel envy of their choice. 4 . They had always tried to give their customers the products to cherish upon.Tata Motors and Maruti Udyog Limited. Now these two companies even have to fight for their existence in this automobile sector and had to produce in context of giving tough competition to the various foreign companies. We Indians also got a wide variety of cars to choose from. It had a wide choice of four wheelers to satisfy the varied Indian choices. As India opened its gates for the foreign companies various automobiles giants entered our country seeking it as their target market. Tata when come up with a small car segments it was welcomed by people in the same way as it welcomed all its products. In the other hand Maruti also is said to capture the pulse of Indian middle class by giving them their Maruti 800.To its wing it added many other cars to competition to Tata motors. Hyundai entered in India with a view to capture the small market segment earlier captured mostly by two giant Indian companies. Tata is one of the company in which the Indians trust like anything. which will give us the ultimate result of what the customer genre thinks about these two companies. As both the companies are eager to capture the small car segment of India which is mostly owned by the middle class society of India.
5 . To study the consumer awareness about the product Tata-Xeta with the corporate clients. They invest a lot of money in creating consumer awareness about their newly launched and existing products. Objective It’s always better to start your search with a predefined objective.A product to be successful in the market needs the prospective customers to be aware of the product. An objective will give you a direction to work upon and proceed your further research. Consumer awareness about their products is the company’s one of the primary objective which makes the company to end up at advertising. Therefore. in Bokaro Steel City. rather than beating around the bush. my project has in basic to objective • • To do comparative analysis of the Tata-Xeta and Maruti Alto with their product features and market share.
It is the conceptual structure with in which research is conducted. thereby making research as efficient as possible yielding maximal information with minimal expenditure of effort. 6 . It is needed because it facilitates the smooth sailing of the various research operations. • I chose the primary sources to get the data. it constitutes the blueprint for the collection. time and money. Research Design “A research design is the arrangement of conditions for collections and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedures”. It is a descriptive cross sectional design . It is the overall operational pattern or framework of the project that stipulates which information is to be collected. • I collected some data from the secondary sources like published Company documents. measurement and analysis of data.Research Methodology According to Green and Tall “A research design is the specification of the methods and procedures for acquiring the information needed. from where it is to be collected and by what procedures” This research process based on primary data analysis and secondary data analysis will be clearly defined to meet the objectives of the study. A questionnaire was designed in accordance with our mentor in Tata Motors. I chose a sample of about 75 corporate customers around the Bokaro Steel City from which I can get the instant information of whose analysis will give me the desired outcome of my research project. internet etc.
Non-probability method. The selection process is partially subjective.So. “Non-probability methods” are those that do not provide every item in the universe with known cause of being included in the sample. Sampling Plan “Sampling plan” is a distinct phase of research process. Sampling Technique Sampling technique implies the method of choosing the sample items. Sample Survey As compared to census study.In the preliminary stage. 7 . I employed the Non-probability sampling technique. how large should be the needed sample and how sampling unit is to be selected. In this stage I have to determine who is to be sampled. a sample study has been conducted by us because of: Wide range of population. it was impossible to cover the whole population Time and money constraints. I can directly head for the conclusive research. the two methods of selecting sample are: Probability method. “Probability method” is those in which every item of the universe has an equal chance of the inclusion in the sample. my research stage constituted of exploratory study by which it is clear that the existence of the problem is obvious . in which I got the data of the customers from the dealer of Tata Motors in Bokaro Steel city. I have defined my population as a complete set of customers of Bokaro Steel City. For my study. Sample Unit In this survey I took the list of customers from the dealers of Tata Motors in Bokaro Steel City. Population In my research.
This raw data has been further converted into significant statistical information before further interpretation so that I can answer my research objective well. 8 .Instrument of collection of data I have used one set of questionnaire to collect data from the customers. This includes both close ended and open ended questions. This questionnaire is structured and highly ordered. The close ended questions included both dichotomous and multiple choice questions. The collected raw data was then edited and coded by the researchers to eliminate errors and to assign data to pertinent categories. The data was then tabulated and presented with the help of bar diagrams and pie charts. Data analysis and interpretations Large volumes of raw data were collected through questionnaires in my research study.
24. and the second largest in the passenger vehicles market with winning products in the compact. Tata Motors has grown significantly in the past 60 years since its establishment in 1945. Tata Motors enjoys the position of being India’s leading automobile manufacturer with increasing presence in Europe.The company caters to three main market segments globally: the passenger cars. The company's 22. Established in 1945. South East Asia. It is the leader by far in commercial vehicles in each segment. Today.000 employees are guided by the vision to be “best in the manner in which we operate best in the products we deliver and best in our value system and ethics.000 corers (USD 5. Africa and the Middle East with a total income of US $4 billion in 2004-05. The company is the world's fifth largest medium and heavy commercial vehicle manufacturer. A significant breakthrough for the company was the development and commercialization of the truly Indian cars-Tata Indicia and Tata Indigo. Tata Motors is one of the 32 publicly listed enterprises infer the Tata Group. first light and first heavy vehicle and many more fists in India .” As an enterprise under India’s largest multi holding company. Tata Motors collaborated with Germany’s Daimler Benz in 1945 for 15 years to manufacture commercial vehicles .5 billion) in 2005-06. India’s largest business conglomerate. with revenues of Rs.The company focuses on providing customers the best value for their money and meets European standards and environmentally regulations through their advanced technologies.being an innovator in their industry. utility vehicles and commercial vehicles. It has followed a strategy of acquisitions and joint ventures in its mid-stage and launched new products at a rapid pace in different market segments. Tata Motors has grown enormously and produces several vehicles through their main 9 .Since then. midsize car and utility vehicle segments.Company profile Tata Motors Limited Tata Motors Limited is India's largest automobile company. The company produced its first mini truck.
Over 3. This was an important year as their sales doubled to 2 million vehicles and marked the munch of India’s first fully indigenous passenger car.Passenger Cars.In 1961. In 1959. it acquired the Daewoo Commercial Vehicles Company. they set up their first and largest R&D centre in Jamshedpur.000 bookings with full payment Within a year of its launch. Utility Vehicles and Commercial Vehicles. the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004). with an option to acquire the remaining stake as well. The company's manufacturing base is spread across Jamshedpur. Pune and Lukhnow. Hispano's presence is being expanded in other markets.5 million Tata vehicles ply on Indian roads. With increasing sales popularity.Divisions.In 1998. services and spare parts network comprising about 1. they sold their one millionth vehicle by 1991 . since the first rolled out in 1954. After the joint venture in 1993. supported by a nation-wide dealership.Inc in 1993 for the production of high horsepower and emission friendly diesel engine. The rechristened Tata Daewoo Commercial Vehicles Company has already begun to launch new products. Korea's second largest truck maker. 10 .The Indicia was a success and over 115. Tata Safari. exports had begun and the first truck was shipped to Sri Lanka. Tata Motors. In 2004. they launched their first sports utility vehicle. An agreement with Daimler-Benz in 1994.Another R&D Centre was started in Pune in 1966 to support automobile research which produced the first commercial vehicle by 1983 and light commercial vehicles three years later. a few others were pursued the following year.Their interest in tapping the diesel engine market was evident through their joint venture with Cummins Engine Co. Tata Motors' presence indeed cuts across the length and breadth of India. has also emerged as a global automotive company.200 touch points. Tata Motors acquired a 21% stake in Hispano Carrocera. sales. allowed Tata Motors to produce high end Mercedes Benz passenger cars for the Indian market . In 2005. a reputed Spanish bus and coach manufacturer. Tata Indicia .
Tata Motors is committed in letter and spirit to Corporate Social Responsibility. India's first Sports Utility Vehicle and. The foundation of the company's growth over the last 50 years is a deep understanding of economic stimuli and customer needs. Russia and Senegal. The years to come will see the introduction of several other innovative vehicles. Tata Indicia became India's largest selling car in its segment. established in 1966. Ukraine. It was Tata Motors.400 engineers and scientists. R&D is also focusing on environment-friendly technologies in emissions and alternative fuels. Within two years of launch. the Middle East. Through its subsidiaries. Bangladesh. the company is engaged in engineering and automotive solutions. It is a signatory to the United Nations Global Compact. all rooted in emerging customer needs. India's first indigenously developed mini-truck. high-precision tooling and plastic and electronic components for automotive and computer applications. automotive vehicle components manufacturing and supply chain activities. the Tata Indicia. Africa. and is engaged in community and social initiatives on human rights. the company's Engineering Research Centre. Kenya. Tata Motors created a new segment by launching the Tata Ace. The company's commercial and passenger vehicles are already being marketed in several countries in Europe. With 1. Besides product development. True to the tradition of the Tata Group. construction equipment manufacturing. established through exports since 1961.These acquisitions will further extend Tata Motors' global footprint. which developed the first indigenously developed Light Commercial Vehicle. in 1998. Spain. The pace of new product development has quickened. South East Asia and South Asia. and the ability to translate them into customerdesired offerings through leading edge R&D. In 2005. India's first fully indigenous passenger car. has enabled pioneering technologies and products. labour and environment standards in compliance with the principles of the Global Compact. Australia. 11 . machine tools and factory automation solutions. It has assembly operations in Malaysia. and automotive retailing and service operations.
serving rural communities adjacent to its manufacturing locations. This focus has driven the Company to set up world-class manufacturing units with state-of-the-art technology. manufacturing. it also plays an active role in community development. Engine (including the Gear Box division) and Axle. The Foundry has a sophisticated Kunkel Wagner high pressure molding line. Every stage of product evolutiondesign. which has a rated production capacity of 90 12 . is carried out meticulously. which supplies high-grade SG Iron castings for automobile components and excavators and is rated as one of the cleaner. Manufacturing Tata Motors owes its leading position in the Indian automobile industry to its strong focus on indigenization. With the foundation of its rich heritage. In its senior management position Mr. Some significant milestones in the company's journey towards excellence and leadership from the glorious year of 1945 till date it is working on it success road. has 20 stations with a vehicle rolling out every 8 minutes while the other line is dedicated to Special Purpose Vehicles (SPVs). India's leading automobile manufacturer. Our manufacturing plants are situated at Jamshedpur in the East. Pune in the West and Lucknow in the North. Tata Motors today is etching a refulgent future. assembly and quality control.Truck. The divestments in March 2000 hived off the Axle and Engine plants into independent subsidiaries. The Truck Division boasts of two assembly lines. development. The main assembly line. Jamshedpur: This was the first unit of the Company established in 1945 and is spread over an area of 822 acres. It has been a long and accelerated journey for Tata Motors. better and highly automated foundries in the world. It consists of 3 divisions . Kohler of Germany makes it a fairly advanced production outfit. measuring 180 meters in length. This is supported by a fully equipped Foundry. Ravi Kant is the Managing Director of this company. State-of-the-art facilities like a Centralized Paint and Press Shop with a set-up of a 5000 tonne Siempelkamp press line and a cut-to-length line for strip preparation purchased from M/s.Simultaneously.
Mechanical presses help produce a variety of heavy forgings. The Forge has been certified as ISO 9002 and QS 9000 by the BVQI. metal pattern and special tools. Its capabilities have enabled Tata Motors to introduce new products and improve existing ones without resorting to imports of dies or fixtures. with 40.Pimpri and Chinchwad and has a combined area of around 510 acres. core shop and sand plant. gauges. It was established in 1966 and has a Production Engineering Division. The new forging line. which has one of the most versatile tool making facilities in the Indian sub-continent. The Foundry has its own melting shop. 13 . The unit is also equipped with a semi-automated forging line. front axle beams and steering parts for the automobile plant. as well as models for the development of new ranges of automobile products. It houses a Vehicle manufacturing complex which is one of the most integrated automotive manufacturing centers in the country producing a large variety of individual items and aggregates. fixtures. In 1993.Pairs of moulds every hour. Computerized Testing Equipment etc.000 mkg Bache hammer and state-of-the art presses from Kurimoto of Japan and is one of the most modern forging set-ups in the country. Pune: The Pune unit is spread over 2 geographical regions. jigs. 1984. has the capability to forge front axle beams at 90 sec per piece and crankshafts at 120 sec per piece. It produces critical forgings like crankshafts. installed on April 20. The sophisticated FIDIA Digit 165 CC graphite-milling machine links shop floor machines to the design workstation. It is engaged in the design and manufacture of sophisticated press tools. Other advanced facilities include Channel Furnaces. the Foundry was ISO 9002 certified by the Bureau Verities Quality International and later followed it up with the more stringent QS 9000 certification from the BVQI in the year 2000.
' Central Tool Room. the unit started manufacturing bus chassis of Light Commercial Vehicles (LCVs) and Tata Sumos. It has been honored with two prestigious awards . the Lucknow Plant was established to assemble Medium Commercial Vehicles (MCVs) to meet the demand in the Northern Indian market. which in turn breathes new life into products. The unit is also equipped with facilities to manufacture spare parts. In 1995. World-class automotive research and development are key factors that contribute to the leadership of the Company.Lucknow: Established in 1991 and covering an area of 600 acres. The Engineering Research Centre in Pune was setup in 1966 and is among the finest in the country.1999' and 'National Award for Successful Commercialization of Indigenous Technology by an Industrial Concern . A well-equipped torture track enables rigorous and exhaustive testing of modifications before they are used as regular fitments. Jamshedpur is one of the most modern tool rooms in India.2000.'The DSIR National Award for R&D Effort in Industry . Research & Development: Research provides the much-needed inspiration for the birth of new ideas. Equipped with the latest CNC Machines. Engineering Research Centre (ERC): The Research Centre at Jamshedpur regularly upgrades components and aggregates. Tryout Presses and Inspection 14 . Jamshedpur: The Central Tool Room at Tata Motors.
Tata Motors consistently strives to increase shareholder value.566 vehicles sold in 2004-05.496 vehicles sold last year. Tata Motors reported a record sale of 454. a new peak.432 units sold in March 2005. Customers'Quote "We are happy to inform you that the feedback received from our Japanese personnel (after their visit to your plant) is very positive and hence have decided to set the die quality of Tata Motors.Tata Motors continues to make deep 15 . its highest ever. market expansion. Total sales (including exports) for the month of March 2006 were 56. Bangalore March.406 units. Jamshedpur dies as benchmark. and a growth of 13. the division has built a strong business over the past 60 years and continues to show strong financial results. The cumulative sales from exports during the year at 50.7 per cent over the 399. have recorded a strong 65. the company’s highest ever monthly sales and an increase of 27 per cent over the 44. build stronger customer relations and work with its business partners to provide the best value for money.508 vehicles in March 2006 as compared to 3.2 per cent. 2004 Tata Motors has proven excellence over the years through its technologically advanced products. In case of exports. The continual improvement and introduction of new products in the market have allowed it to successfully enter as well as dominate the automobile industry in India.539 vehicles. an increase of 64. With the initial financial backing of the giant parent company.345 vehicles (including exports) for the fiscal year 2005-06." STTI (Toyota).Tata Group. The company is also involved in accelerating the country’s economic growth and protecting the environment.facilities. this tool room has the proven capability of developing tooling solutions for all applications. customer satisfaction and increasing sales.7-per cent growth over the 30.964 vehicles in March last year. The Company exported 6.
the company seems to have promising future.inroads abroad with its strategy of focusing on select markets with relevant products from its commercial vehicles and passenger vehicles range. manufacturing facilities and distribution centers along with expansion outside India. employees. product offering. 16 . With increasing sales.
Tata Indicia Xeta
Webster's Dictionary circa 2050 Indica: A successful Indian product of truly Indian origins. The word is derived from the first automobile to be designed, manufactured and sold successfully by an Indian company. Several variants of its original hatchback design were spawned and eventually over one million vehicles based on the platform were sold. The diesel-engine vehicle sold in large numbers across the nation and even has the notable achievement of having been exported to several countries across the globe. The diesel-engine Indica received notable appreciation from all around, whereas the petrolfuelled versions played second fiddle on the sales graphs. TATA Motors has launched a new version of its small car. Christened Indica V2 Xeta, the petrol-powered car with a 1.4-litre engine is said to deliver a mileage of 14 kmpl under standard test conditions. The Xeta's engine, delivering 70 PS, is far more powerful than the earlier version. Besides common black and silver, the car is available in 17
three flashy hues. The Xeta is touted be among the first few small cars to sport beige interiors. Besides these compelling features, the pricing is also attractive, at Rs 2.94 lakh
for the AC model. The Xeta range is priced between Rs 2.69 to Rs 3.65 lakh exshowroom Delhi. Customers may avail themselves of loans of up to 90 per cent from select financiers over a seven-year period with EMIs as low as Rs 4,471. We can have some inside view of this wonderful car:
Design and engineering The design of the Xeta is exactly the same as the Diesel version, no significant changes, except the upholstery and the beige dashboard. Xeta carries with it all the virtues, like space and comfort. Seats are reasonably good and the Air con is also quite good, but the spread of the vents could really have been better. There are a few things about Tata build quality that are quite frankly annoying. The door ajar warning switch has been placed right next to the door hinge; this results in the cabin lamp switching off, even when the door is in fact ajar! Tata has also used bolts to fit the wheels to the hubs, which is unlike the Japanese who normally use studs and nuts. The result is that it is quite hard to replace a flat tire. The Indica though, unlike its some of its Japanese competitors can easily accommodate 5 passengers with much space to spare, and the best part about the interiors of the Indica are its 2 front seats that provide excellent comfort and support. The rear seats though lacking in comfort compared to the ones in the front has great legroom for its passengers. This can be a big boon on long journeys helping reduce fatigue. Engine and transmission The entire design effort of this new car is concentrated on the engine alone, the engine although the same block as the diesel, displaces 1405cc and has been detuned to now pump 70ps and 14kgm of torque. The best part of this engine is not just that figure, it the way it's delivered. The Indica petrol ceases to be a rampage, a fuel-guzzling monster; it is now able to pump loads of torque into those front wheels. The Indica is now able to pull from as low as 800rpm. The crux of the changes incorporated in the new Indica. The New Indica Xeta now sports a slightly detuned 4-cylinder in line, 1405cc 32bit microprocessor controlled fuel injected petrol engine, which is able to pump out 70ps at 4600rpm 14kgm at 2600rpm. Tata Now claims that this engine, thanks to the torque it is able to generate will be able to churn out 19
but when the car floored the accelerator Ride and Handling The Indica Xeta is a big car. and although we expected the slightly lower profile to play truant when in came to absorbing bumps. Tata build quality is yet to really make its impact on Japanese car fans. The tread of the tire is wider by 10mm to the Wagon R VXi and the Santro by 10mm. the car. The Indica being heavy does mean more cornering forces. the intrusive rear suspension really did work out. bit too numb The boot could've been much bigger Engine is not rev-happy Engine doesn't feel like a 1.4 Tata is still in its learning curve 20 . Compared to these cars. the suspension does belong to big car category. and the extra weight also means a wee bit of extra roll. thanks to its handling. especially at higher speeds beige interiors and seats Excellent torque. which although is very helpful at higher speeds can be a bit of a drawback around those city runs. The steering though is just a bit heavy. this helps the car grip a bit better. The handling though is a bit of another story. the XETA is able to provide far more space. Customers really impressed by the optimism. but the wide stance of the Xeta is able to cope with the cornering with aplomb. comparatively more refined Truck loads of space Excellent ride. but the fact that this 1400cc 70ps engine with oodles of torque is able to churn out excellent fuel economy should. So. overall looks even heavier. Verdict The Xeta now competes with tried and tested Japanese cars like the Maruti's Wagon R. Pros Silent engine.efficiency of around 14kpl. compared to the puny Alto and bigger compared to the Santro and Wagon R when it comes to weight almost 200kgs. as far as dimensions go. it is able to hold the road much better also absorbing the undulations of road surface better the handling though seems a bit front heavy. Zen and Alto and the Korean Santro Xing. especially low down boot space quite good Cons Tires have a tendency to lock up Gearbox.
Rs.BS III 2.BS III 3495 1495 1460 2360 166 1290 1290 1190 900 1220 21 .Technical Comparison of Tata Xeta and Maruti Alto Tata Indica V2 Xeta GLS-BS III 2.102 3.99.977 More Details Tata Indica V2 Xeta GLS-BS III Unit Price (ExShowroom Mumbai) EMI* Features Air Conditioner Power Steering Cup Holders Folding Rear-Seat Remote Fuel-Lid Child Safety Locks Dimensions and Weights Overall Length Overall Width mm Overall Height mm Wheel Base mm Ground Clearance mm Front Track mm Rear Track mm Front Headroom mm Front Legroom mm Rear Legroom mm Rear Shoulder mm Boot Space mm Gross litre Rs.972 More Details Maruti Alto LXi .BS III X | Tata Indica V2 Xeta GLS-BS III 3675 1665 1485 2400 170 1400 1380 955 1080 820 1335 217 | Maruti Alto LXi . Maruti Alto LXi .470 3.99.
3 11.5 Maruti Alto LXi .5 21.BS III 4 35 4 Maruti Alto LXi .BS III 137 21.BS III FC engine 796 47@6200 62@3000 Mileage (Highway) Mileage (City) km/litre Mileage (Overall) km/litre Capacities km/litre Seating Capacity Fuel Tank Capacity person No of Doors litre Performanc e Maximum Speed 0-100kmph kmph 1/4 Mile seconds 100kmph-0 (Braking) seconds 80kmph-0 (Braking) meters Engine meters Engine Type/Model Displaceme nt Power Torque Valve Mechanism Bore Stroke mm Compressio n Ratio mm No of Cylinders Cylinder Configurati on cylinder Valves per Cylender Ignition Type valve cc PS@rp m Nm@rp m 3 4 22 .6 14.8 Tata Indica V2 Xeta GLS-BS III 475 SI Multi Point Fuel injection System with 32-bit microprocessor 1396 70@4800 122@2600 75 79.8 Maruti Alto LXi .3 13.9 Tata Indica V2 Xeta GLS-BS III 5 37 5 Tata Indica V2 Xeta GLS-BS III 152 17.4 20.5 9 4 In-line 2 1165 740 Maruti Alto LXi .7 35.7 60.Vehicle Weight Kerb Weight Fuel Economy kg kg 1395 995 Tata Indica V2 Xeta GLS-BS III 15.BS III 18.1 11.1 34.
6 Maruti Alto LXi .BS III Manual 5 Maruti Alto LXi . vacuum assisted with PCR valves 231mm Ventilated Discs 180mm Drums Tata Indica V2 Xeta GLS-BS III Steel 4. Wish Bone type with McPherson strut.76 Tata Indica V2 Xeta GLS-BS III Independent.5J x 13" 165 x 65 R13 Radial Petrol MPFI Maruti Alto LXi .9 Tata Indica V2 Xeta GLS-BS III Dual Circuit. Semi trailing arm with coil spring mounted on hydraulic shock absorbers Tata Indica V2 Xeta GLS-BS III Rack and pinion Standard 4. Antiroll Bar Independent.BS III Powerful 8-inch booster assisted front disc brakes halt instantly on braking Disc brakes Maruti Alto LXi . diagonally split.BS III 12" 145 / 80 R12 23 .Engine Block Material Block Head Material Fuel Type Fuel System Transmissio n Transmission Type Gears/Speed s Clutch Type Gear Final Reduction Gear Ratio Suspensions Front Suspension Rear Suspension Steering Steering Type Power Assisted Minimum Turning Radius Brakes meter Brake Type Front Brakes Rear Brakes Wheels and Tyres Wheel Type Wheel Size Tyres Iron Iron Petrol MPFI Tata Indica V2 Xeta GLS-BS III Manual 5 3.BS III McPherson Strut with torsion type anti-roll bar Coil spring with double action telescopic shock absorbers Maruti Alto LXi .BS III Standard 4.
5 manufacturers of multi utility vehicles (MUVs). 5th largest commercial vehicle market in the world. followed by passenger vehicles with 13 per cent. In terms of volume. The industry had few players and was protected from global competition till the 1990s. The table below captures the highlights of the sector in India that illustrates its growing significance. 17 new ventures have come up. the sector has become highly competitive. These are. Concentrated in regional clusters Automobile manufacturing units are located all over India. concentrated in some pockets such as Chennai and Bangalore in the south. 12 of two wheelers and 4 of three wheelers. After government lifted licensing in 1993. the National Capital Region (NCR. however. 9 manufacturers of commercial vehicles. there are 12 manufacturers of passenger cars. Indian Automobile Industry • • • • • Largest three wheeler market in the world. At present. Pune in the west. The industry structure spans all segments and is concentrated in regional clusters The India automotive sector has a presence across all vehicle segments and key components. besides 5 manufacturers of engines. which includes New Delhi and its suburban 24 . 4th largest tractor market in the world. 4th largest passenger vehicle market in Asia. two wheelers dominate the sector. and is poised to become a key sourcing base for auto components.Indian Automobile Industry India is emerging as one of the most attractive automotive markets in the world. with nearly 80 per cent share. 2nd largest two wheeler market in the world. With the arrival of global players.
unorganized players. Automobiles . the Indian automotive sector also has most auto suppliers located close to the manufacturing locations of OEMs. the organized players account for nearly 77 per cent of the output in the sector. Broadly. the three main clusters are centered around Chennai. Following global trends. In terms of value added. There-are nearly 6. Auto Components sector is highly fragmented The Indian automotive component industry is highly fragmented.400 players in the sector. Jamshedpur and Kolkata in the east and Pithampur in the central region. is shown in the figure. The break-up of the output from the organized sector.districts) in the north. The sector manufactures components across all key vehicle systems.Domestic Performance The production anddomestic sales of the automobiles in India have been growing strongly. The automotive sector is growing strongly in both domestic and exports markets Indian automobile industry has been performing well both in the domestic and the international markets. While production increased 25 . forming regional automotive clusters. across key vehicle systems. of which only about 6 per cent are organized and the remaining 94 per cent are small-scale. however. Pune and the NCR. in value terms.
the domestic market for automobiles in India is expected to continue on its growth trajectory.3 per cent.5 per cent. three wheelers at a rate of 14 per cent and passenger vehicles at a rate of 11.9 million units (CAGR 14.3 per cent.demographics.5 million units in 2004-05 (a CAGR of over 15 per cent). infrastructure. domestic sales during the same period have gone up from 4. – are showing a favourable trend. 26 . interest rates. have been growing at a rate of 14. A positive trend in the domestic market is that the growth has not been driven by one or two segments.8 million units in 2000-1 to 8. although from a lower base Since nearly all macro-economic indicators – GDP. Commercial vehicles have been growing at a higher rate of nearly23. . population. but is consistent across all key segments. which constitute the majority of the industry volume. etc. Two wheelers.from 4.2 per cent).6 million to 7.
The key trends facilitating growth in this sector are the development of ports and highways. 27 . having grown at a CAGR of nearly 24. medium commercial vehicles (MDVs or MCVs) and light commercial vehicles (LCVs).033 in 2005. This segment can be divided into three categories – heavy commercial vehicles(HCVs).7 per cent over the past five years. Medium and heavy commercial vehicles formed about 62 percent of the total domestic sales of CVs in 2004. the demand for larger. increase in construction activities and agricultural output.706 in 2001 to 350.Commercial Vehicles The commercial vehicle production in India increased from 156. multi-axle trucks is increasing in India. With better roads and highway corridors linking major cities. These segments have also been driving growth.
customers are increasingly aspiring for higher-end models. higher-end models such as Hyundai Santro. Maruti Wagon R.Another development has been the blurring of the dividing line between utility vehicles and passenger cars. in passenger cars. 28 . Over the last 3-4 years.A key trend in this segment is that with rising income levels and availability of better financing options. till recently. with models like Mahindra & Mahindra’s Scorpio attracting customers from both segments. coupled with on-road performance capability.This segment has been growing at a CAGR of 11. Alto and Tata Indica have overtaken the Maruti 800.3 per cent for the past four years. the Maruti 800 used to define the entry level car. For example.Passenger Vehicles Passenger vehicles consist of passenger cars and utility vehicles. There has been a gradual shift from entrylevel models to higher-end models in each segment. Upper end sports utility vehicles (SUVs) attract potential luxury car buyers by offering the same level of comfort in the interiors. and had a predominant market share.
Exports growth has been spearheaded by the passenger vehicle segment. The exports of automobiles from India have been growing at a CAGR of 39 per cent for the past four years.exports have taken a quantum leap in recent years. Europe is the biggest importer of cars from the country while predominantly African nations import buses and trucks. Most of the key auto component manufacturers in India are very positive about the outlook for exports. and expect about 15 per cent of their revenue to come from exports over the next 3-5 years. the share of passenger vehicles in overall vehicle exports has increased from 18 per cent in 1998-99 to 26 per cent in 2004-05.4 per cent.The Association of South East Asian Nations (ASEAN) region is the prime destination for Indian two wheelers.Exports of automobiles from India are booming While the domestic sales of automobiles have been increasing at a significant rate.As a result. It has been estimated that exports of auto components from India could be around US$ 20-25 billion by 2015 29 . which has grown at a rate of 57.
A diagram illustrating the structure of Indian automobile Industry 30 .
which have been analysed using the following framework. 31 . Of this. highly skilled and trained in designing and machining skills required by the automotive and engineering industries. In a combined assessment of manpower availability and capabilities. about US$ 2.Availability of skilled manpower with engineering and design capabilities India has a growing workforce that is Englishspeaking.3 billion will be on research and development and the rest probably on capex.7 billion in the Indian market from 2005 to 2010. Many Indian and global players are leveraging this advantage by increasingly outsourcing activities like design and R&D to their Indian arms.Competitive Advantages India has several competitive advantages in the automobile sector. The Society of Indian Automobile manufacturers(SIAM) estimates that automotive vehicle manufacturers are expected to invest US$ 5. India ranks much ahead of other competing economies (see figure).
Increase in competition has led to a pressure on margins. In the components industry too. Key players in the components sector like Bharat Forge and SundaramFasteners have become key global suppliers in their categories. and there is an increasing focus on compliance to TPM. and players have become increasingly cost efficient.The Indian automobile industry is highly competitive with a large number of players in each industry segment. TQM and Six Sigma processes. who are now focusing on opportunities abroad. Most of the global majors are present in the passenger vehicle and two wheeler segments.competing with domestic players. 32 .The presence of global competition has led to an overall increase in capabilities of the Indian auto sector.global players such as Visteon. This has led to an increased confidence among domestic players. Delphi and Bosch are well established.Quality levels have gone up.
Production. Indian players are likely to increasingly venture overseas. both for organic growth as well as acquisitions. India is also emerging as an outsourcing hub for global majors. both in the domestic market as well as globally. While Ford and Toyota continue to leverage India as a source of components. Domestic Sales and Exports Trend Automobiles 33 . Ford.The outlook for India’s automotive sector appears bright The outlook for India’s automotive sector is highly promising. The automotive sector in India is poised to become significant. all segments of the auto industry are likely to see continued growth. Hyundai and Suzuki have identified India as a global source for specific small car models.Companies like GM. Largeinfrastructure development projects underway in India combined with favorable government policies will also drive automotive growth in the next few years. Toyota and Hyundai are implementing their expansion plans in the current year.At the same time. Easy availability of finance and moderate cost of financing facilitated by double income families will drive sales in the next few years.In view of current growth trends and prospect of continuous economic growth of over 5 per cent.
While Domestic Sales have been growing strongly since 2000-01. Exports have nearly tripled in the last 5 years 34 .
Commercial Vehicles 35 .
Growth in the economy and infrastructure development isdriving growth in this segment Passenger Vehicles 36 .
Market shares 37 .
at 45. Zen and Swift) have grown by 10. while sales in the company’s A3 segment (Baleno and Esteem) have risen by 22.228 units in June 2006 compared with 24.9 per cent from 3. Maruti Udyog. Its Indica group has registered a growth of 41 per cent to 12.2 per cent to 27.626 units (in passenger cars.271 units over June 2005.530 units in the same month a year ago. Tata Motors. a rise of 23.3 per cent over June 2005.796 units.995 units in June 2005.8 per cent to 18.5 per cent increase in domestic sales at 44. Sales of Maruti 800 have stood at 7.5 per cent to 3.395 units in June 2005.463 units. covered select companies.3 per cent to 2. up by 22.387 units a year ago.425 units in June 2006 as against 41. having presence only in the passenger vehicles (PV) and commercial vehicles (CV) segments. including export of 3. up by 11.9 per cent to stand at 21. India ’s leading car marker Maruti Udyog has reported a 17.799 units. utility vehicles and multi purpose vehicles) during June 2006 as compared with 37.808 units.223 vehicles in June 2006 as against 33. Its domestic sales of passenger cars have increased by 27.7 per cent in June 2006. the new Safari range launched in the latter part of the month (June 2006) has recorded a sale of 1.565 units compared with 15.018 vehicles in June 2005. I.390 units in the previous year. WagonR. Tata Motors has reported a jump of 37 per cent in total sales.1 per cent in June 2006 from 6. Sales in the domestic A2 segment (comprising Alto. including exports. a decline of 1. Sales of medium and heavy commercial vehicles (M&HCV) have stood at 11. The Indigo family has reported sales of 2. Sumo and Safari have accounted a rise of 17. viz. On the commercial vehicles (CV) front.307 units. the company’s domestic sales in June 2006 have augmented by 38. 38 .191 units sold in June 2005.011 units. Total sales (PV & CV) have grown by 17 per cent to 48.885 units.703 units a year ago.680 units compared with 2. Hyundai India and General Motors.Car Sale Surge in June 2006 The sale figures of several automobile companies for first quarter of the current financial year (2006-07) have been declared.
CV) at 3. The company has sold 1.032 vehicles in June 2006.195 vehicles in June 2006 as compared to 3.8 per cent. General Motor India has posted an increase of 53 per cent in domestic sales (including PV.961 units of multi-utility vehicle Chevrolet Tavera. Hyundai Motors India has achieved a growth of 56. a growth of 63.while that of light commercial vehicles (LCV) have stood at 9.219 units.183 units the June 2005. 39 . a growth of 18.6 per cent to 10.2 per cent in the passenger cars and utility vehicles segment in the domestic market by selling 17. The company's total exports have galloped by 71 per cent at 5.757 units.006 units of the mid-size Chevrolet Aveo during June 2006.219 units as against 8614 units in June 2005.6 per cent over June 2005. Sale of passenger cars in the overseas market has stood at 10.346 units in June 2006 compared to 2.037 vehicles in June 2005. The company’s total exports (PV) have increased by 18. 379 units of sedan Chevrolet Optra and 1.
it is looking to consolidate its position in the C segment as well. targeting the diesel segment 40 .500mn diesel engine plant at Gurgaon with technology from Fiat GM Power Train.038 units.017 2004 31.WagonR.122 Gypsy. Alto’s non-AC version starts at a price of Rs2.132 90.366 6.159 units of exports.173 417.132 14.Versa Alto.479 111.392 3. It enjoys huge market share in the mini segment and the compact segment but with the launch of new Esteem and the Baleno.075 109.947 51.768 1. Segment Models June 2003 2004 10.175 472.521 12.Four-Wheeler update Maruti Udyog Ltd Maruti Udyog (MUL) sold 39.761 4.774 13.337 1.094 167.252 35.159 39.561 59.669 746 36.Vitara 272 29.670 851 91.624 yoy (%) -22 6 80 30 21 74 22 -2 19 Apr 03-Mar 04 A1 C A2 A3 Total Passenger Car MUV Total Domestic sales Export Sales Total Sales M800 Omni. registering a 10% yoy growth over last year’s June sales of 36.874 14. including 3.384 12.905 1.3lacs accounting for around onethird of overall Maruti sales.755 59.557 10.879 32.526 176.672 36.074 29.555 420.The decline in the sales of the Maruti 800 is not a concern as they are taken over by its Alto brand and to some extent by the other A2 models.240 123.885 3.574 yoy (%) -18 7 82 17 23 174 24 -52 10 AprilJune 2003 40.038 The company expects to cross over 500.Esteem 13.888 18.574 vehicles in June 2004.201 4.It is setting up a Rs3.126 4.000 units this fiscal by increasing its share in the A3 or C segment.496 104.415 3.Zen Baleno.
356 units for the first six months in 2004 growing 39% yoy. registering a growth of 33. Tata Motors Ltd Total Vehicle sales Volumes Domestic Exports Total 4-Jun 28. it’s highest ever in a month at in June 2004 and cumulative sales stood at 25.HMIL is in the process of investing US$220mn at its manufacturing facility near Chennai to expand production capacity to 250.602 units.Hyundai Motors India Ltd In June 2004. Elantra stood at 701 units.918 units registering a growth of 40.It recorded all time high cumulative sales of 91. 41 .6%.3 Cumulative sales for the first three months in FY05 stood at 84.661 30.4% yoy.456 units.183 3-Jun 21. Sonata registered sales of 85 units and the SUV Terracan sales stood at 45 units.426 units.694 units.000 units by the third quarter of the year 2004. Hyundai Motor India Ltd (HMIL) recorded total sales of 17.522 1.781 units.077 units.224 units in June.658 units are growing by 42%.511 22. Cumulative sales for FY05 stood at 40.Some production constraints restricted sales and therefore the company could not fulfill the demand for its Elantra model.889 units including exports of 5. Accent recorded 1. up 35. Indigo too. Cumulative domestic sales for the fiscal at 80.7% yoy.644 yoy (%) 35 9. Passenger Vehicles Domestic sales of passenger vehicles for the month of June stood at 15.Indica registered sale of 9.9 33.133 1. registered its highest ever sale in a month at 3.6%. ‘Santro Xing’ recorded a sale of 15.971 units.136 units growing 37. Cumulative sales stood at 8.
7% from 26.405 744 1.465 3. Mahindra & Mahindra Ltd Volumes Utility Vehicles LCV's Three-Wheelers Total Tractors 4-Jun 7.858 yoy (%) 44. product development and marketing. The June 2004 volumes. and a cumulative sale of 7.239 8.812 3-Jun 6.2 19.4 Cumulative sales for CV’s for the first three months of FY05 stood at 39.7 20.445 3-Jun 6.355 4.427 units in June. For this it plans to invest over Rs8.5 36. in FY05.552 yoy (%) 22.055 6. it has targeted a 10-15% expansion in sales of its MUV. from about 1.279 10.388 3.8 UV sales in June included 2. a growth of 11% from 1.393 9. have nearly doubled on a yoy basis.103 Scorpio.641 units for the same period last year. Commercial Vehicles (CV) Domestic Volumes M&HCV LCV Total 4-Jun 9.9% yoy..887 units increasing 49.Sumo and Safari registered a combined sale of 2.growing 55. 42 .861 915 1.5lac units currently. including exports.9 91.764 units. Sumo.897 for the same period last year. the farm equipment segment recovered and M&M sold nearly 50.The company is planning to raise production capacity by 50% in FY05.000mn in FY05 for this increase in capacity.Due to good monsoons last year.090 13.7 23 3.000 tractors in FY04.With the launch of the Sumo Victa.
2 -96.500mn during FY05 on account of capital expenditure for development of engines and transmissions.3 67 13 11.5 7.It will spend around Rs3. The company sold 15. Chevrolet Forester and the imported Opel Vectra. Gujarat. 800 units of the Chevrolet Tavera (MUV) and 786 units of the Opel Corsa. General Motors India Ltd In June 2004.346 -18.6 1.9 673 200 990 86 -32 132.418 cars registering a growth of 123.4 2. the company sold a total of 3. The growth in sales of GM in India is primarily due to its Chevrolet Optra and Opel Corsa models.6 388.5% from 1. GM India also manufactures the Corsa Sail and Swing at its facility in Halol. Along with these. GM India sold 2.662 207 38.775 -24.136 82 87 8.557 Chevrolet Optras. It sold 804 units of the Chevrolet Optra. Ashok Leyland Ltd Volumes MDV Passenger Domestic Exports MDV Goods Domestic Exports LCV Goods Domestic Exports Total 25 1 3.7 3.837 466 2.830 923 5.5 4-Jun 3-Jun yoy (%) Apr04-Jun04 Apr03-Jun03 yoy (%) 43 .082 cars for the same period last year.115 193 -13.000 units in 2003.3 -85.532 104 -1.1 33.898 33 30 3.3 345.1 141. Between March and June 2004. expansion of plant capacity and modernization and R&D.491 508 2.
44 .4% yoy. registering a growth of 12% yoy as compared to 1. exports in the month of June nearly trebled at 709 units against 220 units in June 2003.(Excluding UV’s shown above).344 units last year.5% from 3. Cumulative sales for the three months in FY05 stood at 3. Maruti Udyog sold 9. Compared to this. Eicher Motors Ltd Eicher Motors sold 1.506 commercial vehicles in June.3% yoy in June 2004.3% yoy in June 2004 and sales in the first three months of FY05 increased 33.657 units growing 19.The domestic sales volumes declined 10. Total sales including exports went up 3.059 units in the same period last year.867 MPV’s in April and May 2004 together whereas M&M sold 12 units for the same period .
ANALYSIS 45 .
46 .1.150.000 to Rs 2. By this way we can conclude that at most the customers which are called to be the essence of the middle class own Tata.50.000 is 20 %.50.3.000 is about 20%.000 Above Rs.50.000 to Rs 3.50.50.Xeta. As Tata –Xeta is the middle class segment.50.000 is about 35%.50.Annual Income Less than Rs.000 is 25% and that above Rs 3.000 Rs.000 Rs2.50.000 Rs3. so the customers earning less than Rs 1. the customers lying between Rs1. those that in Rs 2. 2.000 Rs.50.50.50.000 Annual income is always considered to be an important factor in selection of the target markets for any company.
The customers whom I sampled where mostly owing one or two cars.Vehicle Brand Maruti Hyundai Tata Mahindra Others Every company desires itself to be in the house of its target customers.Alto . I can make a judgment that Tata-Xeta is mostly owned by the customers rather than MarutiAlto.In most of the middle class segments there were about 20% Maruti cars. where as 45% was constituted by Tata cars and Mahindra and other section cars had a share of 5% each .In this project where we are comparising with Maruti. I can here make a clear cut analysis that Tata-Xeta had the greates market share in the middle class segment.25% Hyundai cars . 47 .
Any new product that is in the market has a unique advertisement for itself.Source of Knowledge about Tata-Xeta 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% TV Advertisement Newspaper Friends & Relatives Others Series1 Ours is a country where customers are highly influenced by the electronic media. in order to attract its target customers in its unique way. People are not eager to get to know about nay new brand by their friends and relatives which is shown by a total of just 15% . This was also shown in my research as the electronic media had a total percentage of 45% .while the options others took away 10%.followed by Newspaper by 30%. 48 .
who are giving their services and products to their high esteemed clients . Purchasing a product just merely seeing a advertisement is not an Indian’s mind.When I studied this aspect I also got to know the same as the brand being the reason of attraction of the customers up to a maximum of 37% followed by the product quality by 27%. They at least trust the famous Indian brands .Reason for attraction towards Tata-Xeta 40% 35% 30% 25% 20% 15% 10% 5% 0% Product quality Product price Brand Advertisement Series1 People in India had always go for the famous brands and are really brand conscious. 49 . The product price is a aspect which attracts about just 23% of the customers. Therefore it takes just about 12% of the total sample taken for study.
Media of advertisement for attraction Print media Road shows TV.where as only 12% of the customers are attracted by various Road shows.Customers are also attracted by the hoardings which are put up by the company that amounts to a total of 22% .Advertisement Hoardings Indians are attracted by the TV Advertisement as they think watching TV to be a famous mode of entertainment. 50 . followed by print media that is advertising through various newspaper and magazines contributes about 28%. This was also studied in my research as it occupied about 38%. There are also a number of commercial breaks between various TV shows. Companies target and try to occupy these spaces to get closer to their customers or rather make them acquainted of the product.
51 . but there where 27% of the customers who does not gets really attracted by such offers and purchase car as whne needed don’t even desire to get such gifts. In my research also I came a total of about 73% of customers looking for such offers. People wait for this time to get free gifts or coupons or being a part of any lucky draw scheme. Companies generally give such offers in case of any festivals or any marriage season locally known as “lagan”.Discount or free gifts attraction 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No Series1 People of India are always attracted to the products which give them free gifts or discounts on the purchase price.
The car should be having good outlook so that even though a layman may also praise their choice . Speed. 5% and 2% respectively. 52 . About 25%.This aspect therefore was shown in my research also which contributed to about 26%. after sales service and spare parts availability took about 8%.Factors which influence the purchase decision Speed Price Brand Comforts Spareparts availability Looks After sales service “Neighbours’s envy and owner’s pride” is a common rule followed by various Indians for which they go for looks.The aspect brand took a total of 20% share followed by comforts provided by the car which is about 14%.Customers are generally price conscious and when we are targeting the middle class customers who do not make a heavy investment. They are always attracted to the cars which are within their budget limits so that they can carry on with it in a well manner. they go for the products which are within their budget limits.
where as 19% disagreed to it showing their high expectations from the brand name which was not otherwise fulfilled . They agreed to the various features provided by Tata-xeta being a small segment car.About 81% of the total sample agreed to this. 53 .They said they are not satisfies by the performance of the car in the sense of its mileage when compared to Maruti-Alto in the same segment and the same price range.Tata-xeta being well equipped with all the features of a small car 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No Series1 People in my sample units seemed to be satisfied by the performance of Tata-Xeta..
through which they can easily differentiate between various cars.3km/lt and 18.The difference in mileage was the most premium factor to be considered the mileage of Tata-Xeta and that of Maruti-Alto are 15.Price differentiation took about 8% of the customers into consideration and comforts just took 6% of the total share. followed by looks by 12%.Xeta and Maruti-Alto they were various options coming up.Speed was also a factor take into consideration with a total of 16%.Diffrences between Tata-Xeta and Maruti. It was pointed out by various customers there fore it contributed about 36%.Alto Quality Price Looks Speed Comforts Mileage Customers when they purchase a car generally do a lot of field study.3km/lt. When I consulted in terms of Tata. 54 . followed by 22% about the quality they feel that Tata-xeta is having the more robust quality in comparison with Maruti-Alto.
the view prevalent in my mind after this research was conducted that if Tata-Xeta would work on its mileage concept then would definitely it would emerge as a winner in small car segment and also will prove better than Maruti Cars. . Thus . The customers of Tata-Xeta just had one problem with their car was the mileage given by their car in comparison with Maruti-Alto which is also a They said they are not satisfies by the performance of the car in the sense of its mileage when compared to Maruti-Alto in the same segment and the same price range.Conclusion This project research is the analysis of customer orientation towards the newly launched car Xeta by the branded company Tata Motors. People belonging to the middle class generally preferred the Tata-Xeta going on for its brand name as its history goes with delivering the value. The customers sampled thought the car they had should have good exterior. This was also shown in my research as the electronic media was the most attractive method of advertising Tata-Xeta. 55 .
Mostly stress was given on primary data collection and it was difficult to collect secondary data from organization and dealers. Money was the major constraint during my project. 56 . Duration of the study also limited for further intensive study. 3.Limitations of the study 1. Limited coverage area was also a major constraint while conducting the study. 2. 4.
but there are some recommendations which I will like to give to even perform it better. The advertisement didn’t showed clearly all the features of the car. many of the customers complained about the mileage given by Tata-Xeta is quite less than that of Maruti Alto. which they called to be a confusing one. • Many customers complained about the advertisement shown for Tata-Xeta.Recommendations Tata Motors is a company which is maestro in its field. • This project was about to study the customer orientation toward Tata-Xeta.3km/lt and that of Mruti –Alto is 18.3 km/lt. 57 . It should rather be changed. rather it showed what fun a group of girls can make with the car. The customers who use this car for their business purpose get effected by this shortcoming. The mileage given by that of Tata-Xeta is 15. So for this case they prefer Maruti-Alto belonging to the same price range as the price of petrol is also shooting up.
tatamotors.com/product-reviews/Indica_Xeta-925054185.pdf http://www.com/Research/chooseCarsForComparison.carwale.mouthshut.com/automotive/auto_cars/companies/Tata.aspx 58 .Bibliography • • • • • http://carsinindia.aspx http://www.php? filename=/home/telcoindia/ir/pdf/2006/FY06_Review_Final.com/PushFile.asp http://ir.maxabout.com/indicaxeta1.html http://www.
Annexure 59 .
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