GRASIM SUITINGS

“for the self made”

vaibhav jain
INTRODUCTION
Grasim suitings is a brand from aditya birla group
which rank among india’s largest private sector
company. Grasim has a strong presence in fabrics &
synthetic tarns, & is well known for branded suitings
for mens. its textile plants are located at bhiwani
( haryana) & malanpur (madhya pradesh).& having
processing capcity of 17.0 million meter per year.
Grasim is major brand of approx.2500 cr. it had
exsitence since 1957. brand leg behind only raymond
which hold about 25-30% market share in india.
PRODUCTS
Grasim has several fabrics in suitings :
ICETOUCH
SOFEEL
VANETIA
NETWORK
Grasim have strong nationwide retail network which
include 50 excusive showroams as well as 200
wholesalers & 25000 dealers throug which it reaches
its coustmer. & company also planning to open 100
showroams in proceeding five years.
 CHANGES
 Positioning: the brand was earlier positioned as modern
fashion brand. Now brand has changed its personality from
fashionable brand to an ambitious brand.
 Target coustmer: brand has broadened its target to the
rural & small town market where stich wear are still popular.
 The new target is 35+ male from smaller towns who are
informed, fashion concious and ambitious.
suiting from grasim give you
comfort ,royalty .it increases
the personality of wearer. & life
of fabric is also long. So, those
who want to look attractive
start wearing grasim suitings.